Pricing of Banner AdsPricing of Banner Ads

E-Business TechnologiesE-Business Technologies

Andrés BelmontAndrés Belmont

AgendaAgenda

Introduction to Banner AdsIntroduction to Banner Ads Types of BannersTypes of Banners Pricing a BannerPricing a Banner ConclusionConclusion QuestionsQuestions

Introduction to BannersIntroduction to Banners

A banner adv is a form of advertising on A banner adv is a form of advertising on the World Wide Web.the World Wide Web.

Attracts traffic to a website by linking to the Attracts traffic to a website by linking to the website of the advertiser. website of the advertiser.

The web banner is displayed when a web The web banner is displayed when a web page that references the banner is loaded page that references the banner is loaded into a web browser. into a web browser.

Types of BannersTypes of Banners

Traditional banner adsTraditional banner ads In-line adsIn-line ads Pop-up adsPop-up ads

Pricing a BannerPricing a Banner

The tariffs of banners depend on different The tariffs of banners depend on different factors as:factors as:

- Site's traffic- Site's traffic

- Banner size- Banner size

- Location of the banner- Location of the banner

““Banner view” number of times a banner Banner view” number of times a banner has been displayed on website.has been displayed on website.

“ “Page views” number of times a page Page views” number of times a page within a website has been displayed.within a website has been displayed.

“ “Cost per M” the price you pay to have a Cost per M” the price you pay to have a banner advertisement displayed 1,000 times banner advertisement displayed 1,000 times on a website.on a website.

““Click through” number of times a website Click through” number of times a website visitor has clicked on a particular banner visitor has clicked on a particular banner ad.ad.

““Click through rate” ratio of the number of Click through rate” ratio of the number of banner view versus the number of times banner view versus the number of times visitors have clicked through the website. visitors have clicked through the website.

ConclusionConclusion

A goal must be clearly defined before A goal must be clearly defined before starting with a banner adv.starting with a banner adv.

It is a good idea to target a particular It is a good idea to target a particular banner to a particular audience. banner to a particular audience.

Whenever it is not correctly managed it Whenever it is not correctly managed it can turn to be a very costly tool.can turn to be a very costly tool.

Questions?Questions?

SourcesSources

Understanding Internet Banner Understanding Internet Banner Advertising, Henry J. FasthoffAdvertising, Henry J. Fasthoff

How to manage a banner campaign in How to manage a banner campaign in internet?, Javier Gosende internet?, Javier Gosende