Pricing in Business Marketing

7/28/2019 Pricing in Business Marketing

1/20

Rr`n`hg `h Ous`hmss

Lkrimt`hg

;?!;
http://blog.oureducation.in/


2/20

;?!?

Nfkptmr [umstàhs

Wf`nf ekntars `hecumhnm pr`n`hg dmn`sàh1 Wfkt krm tfm lkjar pr`nm,smtt`hg lmtfads usmd `h

ous`hmss lkrimt`hg1

Wfkt krm tfm pr`n`hg strktmg`ms usmd ear vkràuspradunt,lkrimt s`tuktàhs1

Faw pr`n`hg pac`n`ms fmcp `h dmkc`hg w`tf dèemrmht

typms ae nustalmrs1

Wfkt `s tfm racm ae cmks`hg `h ous`hmss lkrimts1


3/20

Ekntars @hecumhn`hg Rr`n`hg Dmn`sàh

Ous`hmss lkrimtmrs nahs`dmr eaccaw`hg ekntars omearmlki`hg pr`n`hg dmn`sàhs(

Rr`n`hg aojmnt`vms

Dmlkhd khkcys`s

Nast khkcys`s

Nalpmt`t`vm khkcys`s Gavmrhlmht rmgucktàhs

;?!>


4/20

Rr`n`hg Aojmnt`vms

Dmr`vmd eral narparktm khd lkrimt`hg aojmnt`vms( Lkhy kctmrhkt`vm pr`n`hg aojmnt`vms kvk`ckocm#

Mxklpcms krm:

ûrv`vkc

Lkx`lul sfart tmrl prae`ts

Lkx`lul skcms grawtf ! lkrimt pmhmtrktàh

Lkx`lul lkrimt si`ll`hg

Lmmt`hg tfm nalpmt`tàh Om rmgkrdmd ek`r oy nustalmrs

Rradunt qukc`ty cmkdmrsf`p

;?!4


5/20

Dmlkhd Khkcys`sTwa kspmnts ae dmlkhd khkcys`s;)_mckt`ahsf`p omtwmmh Dmlkhd khd Rr`nm Dmlkhd snfmducm `hd`nktms pr`nm smhs`t`v`t`ms ae ouymrs(

@e pr`nm mckst`n`ty ae dmlkhd 3 ;# ouymrs krm cmss pr`nm

smhs`t`vm &`hmckst`n dmlkhd) @e pr`nm mckst`n`ty ae dmlkhd 8 ;# ouymrs krm larm pr`nm

smhs`t`vm &mckst`n dmlkhd)

Lkhy `hdustr`kc pradunts krm rmckt`vmcy `hmckst`n( Wfy 1 @e

tfm hdustr`kc pradunt @s nustal`smd ar sapf`st`nktmd

Fks k emw nalpmt`tars khd ha suost`tutm pradunt

@s k slkcc pmrnmhtkgm ae tatkc nast ae tfm mqu`plmht

;?!=
http://blog.oureducation.in/http://blog.oureducation.in/http://blog.oureducation.in/


6/20

Dmlkhd Khkcys`s &naht`humd)

&?) Nast

Omhme`t Khkcys`s Lkrimtmr sfaucd uhdmrstkhd nast,omhme`t khkcys`s

ar pmrnm`vmd vkcum ae `ts aeemr eral nustalmrs

v`mw pa`ht(

Ous`hmss nustalmr prmemrs k suppc`mrs aeemr`hg

tfkt g`vms larm omhme`ts kt cmss nast &`(m( supmràr

vkcum)

Lkrimtmrs vkcum prapas`tàh ae `ts aeemr`hg

sfaucd om supmràr tfkh tfasm ae `ts nalpmt`tars(

;?!5
http://blog.oureducation.in/http://blog.oureducation.in/


7/20

;?!7

Nast Khkcys`s

Nckssè`nktàh ae nasts krm hmmdmd ear prae`tkocm

pr`n`hg dmn`sàhs(

]hdmrstkhd eaccaw`hg nahnmpts# ear meemnt`vm

dmn`sàhs(

Mnahal`ms ae snkcm

Cmkrh`hg ! mxpmr`mhnm nurvm

Ormki mvmh khkcys`s


8/20

;?!6

Nalpmt`t`vm Khkcys`s

Naccmnt nalpmt`tars `hearlktàh rmgkrd`hg: Rr`nm# d`snauht# pkylmht tmrls# nasts(

Rradunt khd smrv`nm qukc`ty# omhme`ts aeemrmd(

Ear `h`t`kt`hg k pr`nm nfkhgm#study lkjar nalpmt`tars

E`hkhn`kc s`tuktàh# praduntàh nkpkn`ty# skcms( Narparktm aojmnt`vms# strmhgtfs khd wmkihmssms(

Nucturm# pkst prknt`nms# l`hd,smt(

Ear rmspahd`hg ta k pr`nm nfkhgm `h`t`ktmd oy k nalpmt`tar#

tfm lkrimtmr sfaucd ksi khd rmspahd ta k smt ae

qumstàhs(

Nustalmrs gmhmrkccy wmcnalm pr`nm rmduntàhs khd rms`st

pr`nm hnrmksms(


9/20

;?!0

Gavmrhlmht _mgucktàhs

Gavmrhlmht rmgucktàhs keemnt pr`n`hg dmn`sàhs

Mxklpcms:

Rr`nm nkrtmc ! pr`nm , e`x`hg

Rr`nm d`snr`l`hktàh

Rrmdktary pr`n`hg


10/20

;?!;2

Rr`nm Lmtfads

Lkjar pr`nm,smtt`hg lmtfads krm:

Nast,oksmd pr`n`hg

Ukcumd,oksmd pr`n`hg

Nalpmt`t`ah,oksmd pr`n`hg


11/20

;?!;;

Rr`n`hg ^trktmg`ms

Rr`nm,smtt`hg strktmg`ms ear dèemrmht pradunt,lkrimt

s`tuktàhs:

Nalpmt`t`vm o`dd`hg khd hmgat`ktàh(

Rr`n`hg hmw pradunts

Rr`n`hg knrass pradunt cèm,nyncm


12/20

Nalpmt`t`vm O`dd`hg khd Hmgat`kt`ah

Nalpmt`t`vm o`dd`hg ta gavmrhlmht uh`ts krm: ^mkcmd &ar ncasmd) o`ds# ar

Apmh &ar hmgat`ktmd) o`ds

;?!;?


13/20

Rr`n`hg Hmw Rradunts

Twa pr`n`hg strktmg`ms kvk`ckocm:

^i`ll`hg strktmgy

F`gf `h`t`kc pr`nm ear f`gf,tmnf# d`st`hnt`vm# nkp`tkc

`htmhs`vm pradunt( Cktmr rmdunm pr`nm ta rmknf atfmr smglmhts

Rmhmtrkt`ah ^trktmgy

Caw `h`t`kc pr`nm ear pradunts w`tf caw,mhtry okrr`mrs earnalpmt`tars(

F`gfcy pr`nm smhs`t`vm nustalmrs

;?!;>


14/20

Rr`n`hg Knrass Rradunt Cèm,Nyncm

@htraduntàh stkgm D`snussmd mkrc`mr `h pr`n`hg hmw pradunts(

Grawtf stkgm

Rrmssurm ta cawmr pr`nms eral nustalmrs# dum ta

nalpmt`tàh(Lktur`ty stkgm

Cawmr pr`nms ta lktnf nalpmt`tàh

Dmnc`hm stkgm

Facd tfm pr`nm# è supmràr qukc`ty

;?!;4


15/20

Rr`n`hg pac`n`ms

Wfy hmmdmd1Ta kdjust oksm &ar c`st) pr`nm ear dèemrmht

nustalmr typms# ouy`hg vkràus qukht`t`ms#

canktmd kt dèemrmht pcknms khd ear lmmt`hgnalpmt`tàh(

Imy Tmrls `h Rr`n`hg Rac`n`ms

C`st pr`nm

Trkdm d`snauht [ukht`ty d`snauht

Nksf d`snauht

Gmagrkpf`n pr`n`hg

;?!;=


16/20

C`st Rr`nm @t `s oksm ! oks`n pr`nm ae k pradunt smt oy k nalpkhy( C`st,pr`nm ar pr`nm,c`st `hncudms oks`n pr`nms ae stkhdkrd

s`zms ar spmnè`nktàhs ae k pradunt(

Rr`nm c`st stktmlmhts# prmpkrmd oy k lkhueknturmr#

lkdm kvk`ckocm ta `htmrlmd`kr`ms khd nustalmrs( Hmt Rr`nm < C`st pr`nm cmss d`snauht(

Trkdm D`snauht &TD) Aeemrmd ta tfm trkdm &`(m( dmkcmrs ! d`stròutars)

Klauht ae TD: Oksmd ah `hdustry harls khdnast ae euhntàhs pmrearlmd(

^faucd om uhèarl

;?!;5


17/20

[ukht`ty ! Uaculm D`snauht &[D!UD)

Rurpasm: Mhnaurkgm nustalmrs ta ouy ckrgm qukht`t`ms( [D !UD just`e`md ks tfm e`rls nasts krm rmdunmd(

Grkhtmd ear nuluckt`vm khd hah,nuluckt`vm oks`s ae

ardmrs(

G`vmh ta kcc typms ae nustalmrs ah pr`nm,c`st( [ukhtul ae [D!UD oksmd ah dmlkhd# nast# nalpmt`t`ah(

Nksf D`snauht &ND)

Rurpasm: Mhnaurkgm nrmd`t nustalmrs ta pky mkrcy( Kppc`nkocm ah grass klauht ae tfm o`cc ! `hva`nm(

Omttmr ta pky oy k nfmqum khd nrmd`t hatm(

(

;?!;7


18/20

Gmagrkpf`nkc Rr`n`hg

Rurpasm: Faw ta pr`nm dèemrmht nustalmrs `h dèemrmhtgmagrkpf`nkc canktàhs(

Twa kctmrhkt`vm lmtfads usmd:

&;)Mx,ekntary Rr`nms kt tfm lkhueknturmrs ekntary gktm(

`(m( smccmr nfkrgms nast ae erm`gft ta ouymr(

Rr`nms vkry oksmd ah nustalmrs gmagrkpf`nkc canktàhs(

&?) E(A(_( ! E(A(O( Dmst`hktàh Ermm ah rakd ! ermm ah oakrd upta dmst`hktàh

`(m( smccmrs pr`nm `hncudms erm`gft nast(

^klm pr`nm,c`st kppc`nkocm ta kcc nustalmrs# dmsp`tm

dèemrmht gmagrkpf`nkc canktàhs(

;?!;6


19/20

_acm ae Cmks`hg Cmks`hg `s kh kctmrhkt`vm ta d`rmnt purnfksm# lk`hcy ear

nkp`tkc `tmls(

Ouymrs study nast ! omhme`t trkdm aee ae ouy`hg khd

cmks`hg(

Wfkt `s k cmksm1 @t `s k nahtrknt tfraugf wf`nf tfm kssmt awhmr &nkccmd

cmssar) mxtmhds tfm r`gft ta usm tfm kssmt ta khatfmr

pkrty &nkccmd cmssmm) `h rmturh ear pmràd`n pkylmht ae

rmht avmr k spmnè`md pmràd(Omhme`ts ae cmks`hg ta k ous`hmss nustalmr: Nahsmrv`hg nkp`tkc

Gk`h`hg tkx kdvkhtkgm

Gmtt`hg tfm cktmst pradunt

;?!;0


20/20

Typm ae Cmksms

Twa typms: E`hkhn`kc khd apmrkt`hg(E`hkhn`kc cmksm

Hah nkhnmcckocm# cahgtmrl kgrmmlmhts ! nahtrknts(

Euccy klart`smd( Apmrkt`hg ! lk`htmhkhnm nasts ta cmssmm(

Apt`ah ae purnfks`hg kssmt ta ouymr(

Apmrkt`hg cmksms

Hat euccy klart`smd( Apmrkt`hg ! lk`htmhkhnm nasts ta

cmssar(

Rurnfks`hg apt`ah ta ouymr hat `hncudmd(

Rr`n`hg strktmgy `h cmks`hg : Tfrmm kctmrhkt`vms(

Dmn`dm cmksm rktm ta ekvaur cmks`hg

Dmn`dm cmksm rktm ta ekvaur purnfksm

Knf`mvm okckhnm omtwmmh cmksm rktm khd skcm rktm

;?!?2

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Pricing in Business Marketing