Price to Sell

There's a sweet spot where a price is most powerful for the buyer, the seller, and you. Learn to price homes at what the market dictates, and learn techniques for seeking

agreement on that price.

Agent IQ Test

• How do you know if your listing is overpriced?

2Price to Sell

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Right Price Mastery

• Mindset• Scripts• System

Price to Sell

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Pricing Right Happens Twice

• First with you.• Then with the seller.

Price to Sell

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Mega Agent Mindset

• My job is to get the home SOLD!• I am the expert• 14-day mindset• It’s always the price mindset• No such thing as inventory• There are two best pricing opportunities

Price to Sell

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Overpriced Listings Exercise

Current Inventory x Average Commission=

Anytime Income

Why is it called Anytime Income?

Example: 10 Listings x $5,000 Average Commission =

Anytime Income: $50,000

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Slash and Burn Program (Monthly)

• Create a one-line list of all your listings.• Write down the selling price you expect.• Write down the “bet your life” price.• Communicate that number to the seller.• Four Options Script.• Reduce, Retrench, or Release.

Price to Sell

Inventory Pricing Chart

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Address Price Black Price Should Be Red

Home 1 $315,000 $299,000

Home 2 $490,000 $474,900

Home 3 $175,000 $164,000

Home 4 $259,000 —

Address Price Black Price Should Be Red

Home 1

Home 2

Home 3

Home 4

Your Inventory

Price to Sell

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Seller Mindset

• My Home is amazing and unique.

• My updates should return retail price.

• Marketing sells homes.

Price to Sell

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Bring Seller to These Understandings:

• The less we negotiate, the more you make.• The buyers know the market.• Smart sellers sell quickly for better prices.• Top agents bring negotiating skills to the table.• Marketing of individual homes is to keep the seller

off our back.• No offer in two weeks, we are overpriced …

PERIOD!

Price to Sell

Action Plan

List at least ONE action you will take as a result of what you’ve learned.

1. _________________________________________

2. _________________________________________

3. ___________________________________________________________

Price to Sell

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