Price list 2017

IZ DIGITALONLINE | MOBILE | NEWSLETTER

KNOWLEDGE FOR DECISION-MAKERS.IMMOBILIEN ZEITUNG.

7

Immobilien Zeitung online IZ aktuell + weekly newsletter

BANNERS – MADE EASY: With the new fixed price system, it is much easier to book banners. If you wish, we can design your advertising material free of charge and guarantee you 30,000 ad requests per week. Your banner is displayed on one out of three page views, so you can rely on it being visible!

Alternatively, you can spread your budget across a longer period of time and, for example, book 10,000 ad requests per week or purchase a permanent secure online presence with a booking of up to 100,000 ad requests.

Data formats: We accept standard formats: GIF, JPEG, PNG and HTML. The target must open in a new window. Banner delivery: Delivery by e-mail by noon of the relevant day, specifying client and campaign name, time frame per design, booking unit, advertising medium including target link and contact person for all queries (e-mail and telephone). E-mail: anzeigen@iz.de

* CPT (Cost per thousand) ** Source: http://ausweisung.ivw-online.de

ONLINE PERFORMANCE DATA: Monthly average 1st half year 2016

PIs 1.476.479**Visits 622.102**

CLOSING DATA FOR ADVERTISING BANNERS:Fully designed: 3 working days before publication

To be designed by us: 10 working days before publication

Online-PricesIZ.DE / IZ-SHOP.DE / HEUER-DIALOG.DE / IZ-JOBS.DE / SPECIAL PAGES

A Billboard 800 x 180 bis 960 x 300 pxB Full-size banner 468 x 60 pxC Skyscraper 120 x 600 px (li oder re) D Medium rectangle 300 x 250 px

A

CCB D

Navigation

H Sponsor ad navigation 960 x 100 px I Wide skyscraper 160 x 600 pxJ Rectangle 180 x 150 px

Navigation

H

II

J

ADVERTISING FORM MINIMUM FORMAT MAXIMUM FORMAT DATA SIZE CPM* / EUR FIXED PRICE EUR / WEEK

A Billboard 800 x 180 px 960 x 300 px 60 KB 180.00 5,400.00

B Full-size banner 468 x 60 px 30 KB 35.00 1,050.00

Position 1: Exclusive placement 468 x 60 px 30 KB 50.00 1 ,500.00

C Skyscraper 1 20 x 600 px 30 KB 40.00 1 ,200.00

Double skyscraper 2 x 1 20 x 600 px 30 KB 70.00 2,100.00

D Medium rectangle 300 x 250 px 300 x 300 px 30 KB 50.00 1,500.00

E Maxi ad 480 x 100 px 550 x 250 px 40 KB 60.00 1,800.00

Position 1: Exclusive placement 480 x 100 px 550 x 250 px 40 KB 80.00 2,400.00

F Wallpaper 1002 x 100 px 60 KB 140.00 4,200.00 + 120 x 600 px + 160 x 600 px

G Floor ad 1002 x 120 px 50 KB 120.00 3,600.00

H Sponsor ad navigation 960 x 100 px 40 KB 120.00 3,600.00

I Wide skyscraper 160 x 600 px 30 KB 50.00 1,500.00

Double wide skyscraper 2 x 160 x 600 px 30 KB 80.00 2,400.00

J Rectangle 180 x 150 px 250 x 150 px 30 KB 40.00 1,200.00

TOPPOSITION

TOPPOSITION

The maximum booking per week is 100,000 ad requests.

Fixed price per week for rotation of 3 items with guaranteed delivery of 30,000 ad requests.

TOPPOSITION

FULL-SIZE-BANNER AND MAXI AD AT POSITION 1

NEW: This position can now be directly booked. As a result, your banner is situated in an immediately visible reading area.

E Maxi ad 480 x 100 px F Wallpaper (sponsor ad navigation + skyscraper oder wide skyscraper 160 x 600 px)G Floor ad 1002 x 120 px

E

F

F

G does not move with scrolling

Navigation

Your contact persons:

Claudia EmrichTel. +49 (0)611 973 26-13 emrich@iz.de

Thomas BuhlmannTel. +49 (0)611 973 26-26 buhlmann@iz.de

Karsten FrankeTel. +49 (0)611 973 26-21 franke@iz.de

Markus SchmidtkeTel. +49 (0)611 973 26-24 schmidtke@iz.de

IZ Immobilien Zeitung Verlagsgesellschaft mbH

Postfach 3420, 65024 Wiesbaden, Germany

Luisenstraße 24, 65185 Wiesbaden, Germany

Telephone: +49 (0)61 1 973 26 - 0,

Fax: +49 (0)61 1 973 26 - 33

info@iz.de, www.iz.de

Bank details:

Nassauische Sparkasse, Wiesbaden, Germany

IBAN DE36 5105 0015 0189 0265 28

SWIFT-BIC.: NASSDE 55 XXX

Commerzbank AG, Wiesbaden, Germany

IBAN DE36 5108 0060 0129 9888 00

SWIFT-BIC.: DRES DE FF 510

Payment terms: 14 days strictly net,

2 % cash discount for payments on account

FOR AN OVERVIEW OF OTHER INFORMATION ON OUR BASIC MEDIA DATA:iz.de/mediadaten

INDIVIDUAL PRICE LISTS:

iz.de/basis-mediadaten

iz.de/media/sonderwerbeformen

iz.de/media/immobilienanwaelte

iz.de/media/themenschwerpunkte

iz.de/media/exporeal

iz.de/media/mipim

iz.de/media/digital

iz-jobs.de/arbeitgeber/info/mediadaten

iz.de/media/personalimage-online

iz.de/media/joboffensive

Basic media data:

Special advertising forms:

Property law lawyers:

Regional / themed focus issues:

Expo Real:

Mipim:

Digital:

Basic media data (excerpt):

Online HR marketing:

Job offensive (excerpt):

1 234567

1A

89

RECRUITING AND HR IMAGE ADVERTISING:

WWW.IZ.DE

Online advertising for the real estate industryThe print articles are updated on a weekly basis; the newsletter contents are reviewed daily and our editing team

updates news at IZ.de quickly and regularly – all of these factors provide decision-makers in the real estate industry

with a reliable source of valuable information. The contents can be accessed on a paid-content basis by all cus-

tomers with research, premium and basic packages of Immobilien Zeitung. Both registered and non-registered

readers are allocated a package of free articles every month.

You can determine how often your online banner is shown,

and therefore adapt advertising pressure to meet your needs.

We would be glad to provide you with advice and create banner advertising that perfectly meets your requirements

Terms such as core, „client-pays-agent” principle or return on investment are of central importance for the success of your company. Do you want to be quick and distinguish yourself from your competitors?

Together with you we will develop innovative online advertising together with you which is strategically focused on your company goals. In a consultancy session, we will discuss your communication goals and seek solutions!

An associate of

Banner delivery: Fully designed advertising banner: 3 working days before publication, advertising banners and special advertising forms to be designed by us: 10 working days before publication. Delivery by e-mail by noon of the relevant day to anzeigen@iz.de, specifying client and campaign name, time frame per design, booking unit, advertising medium includingtarget link and contact person for all queries (e-mail and telephone).

Costs for designing advertising banners: For bookings with a net order value over E UR 1,000, we will produce the advertising banner for you free-of-charge (maximum two proofs and one hour of graphic design work). For any additional graphic design work, EUR 80.00 plus V.A.T. will be billed.

All prices in EUR plus V.A.T. Our General Terms and Conditions apply. *Source: http://ausweisung.ivw-online.de

IZ Newsletter

Take advantage of value-for-money with 5 banner placements from Monday to Friday with an impressive reach of 28,000 advertising contacts daily. Your maxi ad costs only EUR 19 per 1,000 contacts in position 1!

Do you want daily contact with your target customers?

MONDAYS TO FRIDAYS EXCLUSIVELY FOR SUBSCRIBERS

Daily newsletter IZ aktuellAs position 1 is located directly next to the overview, it is read particularly

intensively. Some readers go directly to personal top news from the table

of contents, others scroll through the newsletter.

PERFORMANCE DATA DAILY NEWSLETTER:

Monthly average 1st half year 2016

PIs 569.015* on average per month

PIs 142.254 per week

PIs 28.451 on working days

FREE – ALSO FOR NON-SUBSCRIBERS

The weekly newsletter on Fridays

Almost 24,500 registered recipients / opened approx. 7,400 times.

CLOSING DATE FOR ADVERTISING BANNER:

BOOKING FORMAT PRICE / EUR KB

STANDARD 550 x 120 px 950 40Position after the 1st or 2nd article

EXCLUSIVE 550 x 160 px 2,200 50Two placements, after both the 1st and 2nd articles with exclusion of competition

POSITION 1Full-size banner468 x 60 / KB 34

SMALL

POSITION 2Maxi ad468 x 120 / KB 40

MEDIUM

POSITION 3Maxi ad plus468 x 160 / KB 40

LARGE

Closing date for advertising banners:

– fully designed: 3 working days before

publication

– to be designed by us: 10 working

days before publication

All prices in EUR plus V.A.T. Our Terms and Conditions apply.

* Combi price: valid from November to August, not in September and October.

GUARANTEED DELIVERY

Full-size banners and both maxi-ad

varieties are always delivered on

mobile devices.

Now also

on mobile

phones and

tablet PCs!

Regardless of the channel – newsletter, laptop, tablet or smartphone – IZ Totally Digital enables you to reach your custo-mers with the same advertising banner.

By producing one single advertisement for different delivery channels, you can save on your advertising budget and boost awareness for your advertising message.

IZ Totally DigitalANY TIME AND ANY PLACE: ONE ADVERTISING MEDIUM – MANY DIFFERENT CHANNELS OF DELIVERY

Take advantage of the cheap “combi price” by booking the same banner format for the daily newsletter IZ aktuell

and for IZ.de. You will benefit from a cost-saving discount of 50 % ON THE IZ.DE BANNER in comparison to when

making a single booking, enabling you to reach your clients per newsletter, PC, laptop, tablet and smartphone.

SEE EXAMPLES OF

REDUCED PRICES

NEWSLETTER IZ.DE TOTALLY DIGITAL*Position NL EUR / Week Position IZ.de Reduced price combi NL+IZ.de

Position 1 2,1 10 3,060

Position 2 1,460 2,140

Position 3 1,275 1,815

Position 4 1,060 1,535

Position 5 950 1,350

Position 6 880 1,290

Position 7 780 1 ,1 1 5

Position 8 7 1 0 1,055

From Position 9 620 890

Position 2 – 4

in rotation

Position 1 2,760 4,130

Position 2 1,995 2,950

Position 3 1,670 2,330

Position 4 1,350 1,885

Position 5 1,210 1,755

Position 6 1 ,135 1,530

Position 7 1,020 1,420

Position 8 925 1,330

From Position 9 860 1,270

Position 2 – 4

in rotation

Position 1 3,810 5,430

Position 2 2,920 4,280

Position 3 2,550 3,630

Position 4 1,785 2,600

Position 5 1,510 2,190

Position 6 1,400 2,085

Position 7 1,230 1,775

Position 8 1 ,130 1,530

From Position 9 1,000 1,410

Position 2 – 4

in rotation

SMALL

MEDIUM

incl.

50 %

saving on

IZ.DE-BANNER

LARGE

Full-size banner468 x 60 / KB 34

Maxi ad468 x 120 / KB 40

Maxi ad plus468 x 160 / KB 40

*Pos. 2 – 4 for rotation of 3 items

Technical data: See technical data Immobilien Zeitung, basic media data No 27 and under www.iz.de/basis-mediadaten

Banner delivery: Fully designed advertising banner: 3 working days before publication, advertising banners and special advertising forms to be designed by us: 10 working days before publication. Delivery by e-mail by noon of the relevant day to anzeigen@iz.de, specifying client and campaign name, time frame per design, booking unit, advertising medium including target link and contact person for all queries (e-mail and telephone).

Costs for designing advertising banners: For bookings with a net order value over EUR 1,000, we will produce the advertising banner for you free-of-charge (maximum two proofs and one hour of graphic design work). For any additional graphic design work, EUR 80.00 plus V.A.T. will be billed.

All prices in EUR plus V.A.T. Our General Terms and Conditions apply.

Compare our attractive combi prices to the cost of making a single booking.

It‘s simple: 1 order+ 1 ad= all digital channels

COMPARISON: WEEKLY FIXED PRICE – COMBI REDUCED PRICE

BANNER POSITION IN NL

EUR

IZ.DE POS. 2 – 4*

EUR

END PRICE FOR SINGLE BOOKING FOR

BOTH CHANNELS / EUR

COMBI REDUCEDPRICE / EUR

Full-size banner Position 3

1,275

CPM EUR 35 / 40,000 AdR

1,200

2,475 1,815 EUR 600

Maxi ad plus Position 6

1,400

CPM EUR 60 / 25,000 AdR

1,500

2,900 2,085 EUR 750

When booking a maxi ad plus, you will be given the 40 px higher banner at iZ.de for the price of the maxi ad.SUPERPRICE

SEE EXAMPLES OF

REDUCED PRICES

MORE SUCCESS WITH BANNER ADVERTISING: PUBLISHER‘S RECOMMENDATIONS

Adapt the size of your banner to your advertising message so that everything can be seen at one

glance, and depending on your budget select the advertising position so that you achieve 3 or more

placements.1

2Animated banners stand out more. However, when inserting them into a newsletter, please bear in

mind that animations are not always supported. Design your banner so that the entire advertising

statement is already displayed in the first picture, or design a static banner consisting of one picture

only.

3

4

Thanks to Google and specialist providers, text advertising is once again gaining in significance.

An alternative to a graphically designed banner is to have your advertising message spoken in a text

banner spoken at the booked banner position. If you use text advertisements, you can change your

contents daily by presenting different company news on a day-to-day basis.

Think about what the reader of this newsletter is expecting. An advertorial, which we design

for you free-of-charge, is possibly the best way of achieving your communication goal. It is

twice as big as our biggest banner (530 x 360 px) with space for a picture or logo and 500

characters of text, including a link. Although the font size and font type, etc. used in the

banner are different to those used for the editorial contents, with company news in this

format you reach the readers in „reading mode“.

SUPER

PRICE AD-

VERTORIAL

incl.

50 %

saving on

IZ.DE-BANNER

Exclusive advertising forms.OUR BEST ADVERTISING BANNERS WHICH EMBELLISH YOUR PROFESSIONAL ADVERTISING CAMPAIGN.

AD BUNDLE Advertising message in different positions at the same time

Awareness can be boosted by an online campaign when your banner is placed

at different positions on the website. To launch such a campaign, several banners

can be shown simultaneously to attract extensive attention.

 

 

 

 

 

 

 

 

 

TARGETING Topics, geo-targeting

You can use your online advertising budget for a long-term campaign if it is

devoted to only one topic that is particularly relevant for your company.

For example, on the ‚Projects‘ topic page, the OFB campaign is only displayed

together with all articles related to real estate projects. The company logo

is positioned at the top-right hand side of the content together with the

specification „Presented by...“.

You can also target your online advertising at specific regions, cities and

locations, thus reaching your customers in a targeted manner.

 

 

 

FLOOR AD Footer with high advertising impact

A floor ad is not scrolled with the rest of the page, but it remains permanently

visible in its position in the content at the bottom edge of the browser window.

It is only hidden after 120 seconds. Schließen

STICKY SKYSCRAPER Banner with a „sticky effect“

The advertisement moves with the contents as the user scrolls down, therefore remaining visible at all times.

 

 

 

When do you book a flight, when do you prefer to travel by rail, and when do you take your company car?

You already know how you best reach yourdestination – you weigh up your strengths andoptions. We will show you how to reach yourcommunication goal and boost the impact ofyour budget with crossmedia!CROSSMEDIA EFFECT ENHANCER

1 + 1 + 1 = 4CROSSMEDIA ADVANTAGES:• A reliable way to reach your readers – regardless of their media usage habits.

• You can combine the strengths of each media format, creating a positive return on your budget through repeat contacts.

Achieve your customer potential by reaching customers where they actively seek information: Our readers spend 53.3minutes per week gaining information from the weekly print edition. This leading trade publication lands on people’s desks

first and, over the course of the week, can be found in numerous updates, discussions and quotes in everyday working life

in the real estate industry. Skilfully use these updates to strengthen your promotional message: with a banner in the daily

newsletter IZ aktuell, with a company presentation at www.iz.de, and supplement your campaign in a specific way with

direct promotional measures. Collaborations with Heuer Dialog are suitable here to establish personal contact with event

participants and position your expertise. Apply your communication budget to crossmedia activities and thus boost your

advertising effect!

PRINT: • Proactive medium: regardless of areas of interest.

• Intensive: 53.3* minutes average reading time per person/issue.

• Offers longer and quieter reading experience compared with electronic media.

ONLINE: • Innovative. Highlight your expertise with banner advertising.

• Efficient way to address target groups, e.g. specific field or region.

• Reaches your target group at any time day or night.

NEWSLETTER • Extremely successful. According to the IVW there are more than

3.5 readers for every IZ aktuell subscriber!

• The fast, compact way to gain information.

Comprehensive news available at www.iz.de.

• Offers wide reach at a low price.

IZ.DE (online)

1,476,479d GRPs per month

309,197e Sessions per month

a) one GRP (= Gross Rating Point) corresponds to one PIb) 4 issues per month x 3.7 readers per issue x two times acquisition of an issue x 10,795 copies circulation per issuec) daily sending of the newsletter Mon to Frid) http://ausweisung.ivw-online.de Jan.– June 2016e) Google Analytics from Jan – July 2016f) distributed circulation based on IVW 2/2016

USE OF IZ MEDIA in GRPsa per month

IMMOBILIEN ZEITUNG (print)

319,532 GRPs per monthb

39,942 readers per issuef

IZ AKTUELL (Newsletter)

536,814 GRPs per month

27,703 readers per newsletterc

* LSA 201 1 ** Weekly values based on IVW annual average

69 % of readers (27,560**) of the printed issue of

Immobilien Zeitung also regularly read the newsletter

IZ aktuell and keep up to date each day*.