price: 3,75 UAH

advertising page cost:(with taxes)

circulation: 280.000

readers’ audience of 1 issue:(Source: MMI’2007/1-Ukraine) 435,26

publication frequency:

weekly

7.700 USD

What is in your handsWhat is in your hands??magazine for women

is published since March 2002

“Dobrye sovety” – is a monthly magazine for women.

In every issue one can find the latest fashion trends, secrets of attractiveness, strong health, homely home and harmony in relations with relatives. The readers’ questions are answered by qualitative specialists – masters of style and cosmetologists, doctors, legal experts and psychologists.

How to make the right choice in the abundance of foodstuff and household appliances? “Dobrye sovety” special tests will help the readers. Where to go on a vacation-tour or which excursion take for the weekend? The magazine offers detailed information about the trips across the Ukrainian cities and towns as well as foreign resorts. Something-tasty-to-cook-lovers will be pleasantly surprised – when buying the magazine in every issue they will find 8 recipes on the cards, which they can collect.

And still more – one can find fascinating life-stories, crossword, horoscope and different funny stories. “Dobrye sovety” – is a true friend with whom it is always interesting!“Dobrye sovety” – for all occasions!

EVERYONE NEEDS THEMEVERYONE NEEDS THEM!!

Structure of the magazineStructure of the magazineThe main rubrics and their share in the total volume of the magazineThe main rubrics and their share in the total volume of the magazine

Important trifles (pieces of advise,

consultations)9%

Theme of the issue11%

Secrets of choice12%

Psychology, relationship, family,

sex22%

Your style (fashion, make-up, beauty)

17%

Home encyclopedia,

cookery8%

Travelling7%

Leisure time6%

Healthy alphabet

5%

My story (celebrities)3%

The best consultant for allThe best consultant for all occasionsoccasions

Real guide in the abundance of goods and servicesReal guide in the abundance of goods and services Different goods and services ratings

obtained on the basis of fair marketing surveys in rubrics:

• ««Good choiceGood choice»» ((description of some foodstuffdescription of some foodstuff))

• ««Tasting roomTasting room»» (tests of the foodstuff(tests of the foodstuff))

• ««Customer’s guideCustomer’s guide» -» - ((household applianceshousehold appliances))

will help to familiarize with the big will help to familiarize with the big choice of foodstuff and household choice of foodstuff and household devicesdevices

CosmetologistCosmetologist, , hairdresserhairdresser, , visagistevisagiste Secrets of attractiveness,

the latest fashion trends in rubrics:

• «CareCare & concern& concern»»• ««Fashion conceptsFashion concepts»»• ««StyleStyle & charm& charm»»• ««In front of the mirrorIn front of the mirror»»

help a woman always to look glamorous

Family doctorFamily doctor• Useful recommendations

in the rubric ««Be healthyBe healthy!»!»

help our readers to keep fit

• And rubric ««Without prescriptionWithout prescription»» gives advice how to do it

without doctors’ or medicines’ help

On the kitchenOn the kitchen

• Recipes, hints, recommendations from the life experience in rubrics

««Health menuHealth menu»,», ««Finger-lickingFinger-licking!»!» for the chief-cook as well as for

culinary «dummies»

• In every issue 8 8 cards with recipescards with recipes to gather your own collection

Special offerSpecial offer::

sponsorship of the rubricsponsorship of the rubric

«8 «8 cards with cards with recipesrecipes»»

• Women 20 – 54 years old ((72,572,5%)%)

• With higher and secondary education (90,690,6%%)

• Working (60,660,6%%)

• Married ((64,264,2%) %)

Women taking care of themselves and of Women taking care of themselves and of the their relatives’the their relatives’ comfortcomfort, , and at the and at the same time wishing to make a careersame time wishing to make a career..

Source: MMI’2007/1-Ukraine. City population of Ukraine from 12 up to 65 years.

We are asked for advice byWe are asked for advice by

Source: MMI’2007/1-Ukraine. City population of Ukraine from 12 up to 65 years.

We are trusted toWe are trusted toДобрые советы Структура Украины Читательская аудитория Аффинити 100 = все население Украины 12-65

17695,4 в % в % в тыс. (000) структура в %

всего 100,0 2,5 435,3 100,0 100

полмужской 46,9 0,7 53,8 12,3 26женский 53,1 4,1 381,5 87,7 165

возраст 12-15 7,4 1,6 21,4 4,9 6616-19 9,6 2,0 33,3 7,7 8020-29 19,9 2,6 89,2 20,5 10330-39 18,1 3,4 107,5 24,7 13740-54 29,6 2,3 119,0 27,3 9355-65 15,4 2,4 64,8 14,9 97

образованиенач., н.среднее 11,4 2,0 40,7 9,4 82среднее 57,1 2,2 219,8 50,5 89высшее 31,6 3,2 174,8 40,1 127

финансовый статусвысокообеспеченные 3,9 3,0 20,4 4,7 121обеспеченные 41,7 2,4 177,0 40,7 97среднего достатка 33,2 2,6 151,9 34,9 105малоимущие 10,8 2,6 48,6 11,2 103

социальный статуспредприниматели 3,6 2,3 14,4 3,3 92руководители 4,0 1,5 10,7 2,5 61специалисты 14,0 3,7 92,1 21,2 151служащие 11,2 4,7 92,8 21,3 189рабочие 22,7 1,3 53,7 12,3 54студенты, учащиеся 18,1 2,0 64,1 14,7 81домохозяйки, молодые мамы 7,3 3,3 42,6 9,8 134другое 19,0 2,0 65,0 14,9 79

семейное положение женат/замужем 57,8 2,8 279,4 64,2 111холост/не замужем 34,7 2,2 134,5 30,9 89

Читательская аудиторияDobrie Sovety demographic data of Ukraine share of readers affinity 100 = all population of Ukraine 12-6517633,6 in percent in percent in thsd. in percent index

total 100,0 2,5 436,6 100,0 100

sexmen 46,9 0,7 53,9 12,3 26women 53,1 4,1 382,7 87,7 165

age 12-15 7,4 1,6 21,4 4,9 6616-19 9,6 2,0 33,4 7,7 8020-29 19,9 2,6 89,4 20,5 10330-39 18,1 3,4 107,9 24,7 13740-54 29,6 2,3 119,4 27,3 9355-65 15,4 2,4 65,0 14,9 97

educationprimary 11,4 2,0 40,9 9,4 82secondary 57,1 2,2 220,5 50,5 89higher 31,6 3,2 175,3 40,1 127

financial statuswealthy 3,9 3,0 20,4 4,7 121well-to-do 41,7 2,4 177,6 40,7 97middle 33,2 2,6 152,4 34,9 105poor 10,8 2,6 48,7 11,2 103

social statusbusinessman 3,6 2,3 14,5 3,3 92managers 4,0 1,5 10,8 2,5 61specialists 14,0 3,7 92,4 21,2 151employees 11,2 4,7 93,0 21,3 189workers 22,7 1,3 53,8 12,3 54student, pupils 18,1 2,0 64,3 14,7 81housekeepers, young mothers 7,3 3,3 42,7 9,8 134other 19,0 2,0 65,2 14,9 79

marital statusmaried 57,8 2,8 280,3 64,2 111single 34,7 2,2 134,9 30,9 89

reach

We cooperate withWe cooperate with• Liebherr, Samsung, Philips, LG, Siemens, Bosch,

Gorenje, Electrolux, Beko, Candy, Ardo, Zepter, Braun, Rowenta, Tefal, Ufesa, Foxtrot.

• Torchyn product, Chumack, Veres, Mivina, Bilosvit, Fanny, Buryonka, Jacobs, MacCoffee, Delmy, Roshen, Kiev-konti, Mriya, Galakton.

• Ivax, Beres, Strepsils, Lek,Walmark, Mega produkts, Aventis Pharma, Forte Pharma, Solvey Pharma, Sanofi-Sintelabo, Balkanpharma, Kiev vitaminous factory , Kievmedpreparat.

• VICHY, L`OREAL, Hexagon, Ozon`C, Avon, Sunsilk, Dove, Oriflame, Mary Kay, KRKA, Bubchen, Nivea, Schwarzkopf, Wella, Chorny Zhemchug, Alen Mac, Biocon and many others.

Give a good advice to our readersGive a good advice to our readers!!

Advice can be in the form Advice can be in the form ofof::

• direct advertising• PR-information• contests• events• quizzes• inserts• extended projects

Recommend YOUR productionRecommend YOUR production!!

ContactsContacts

You can receive information about the advertisement You can receive information about the advertisement placement fromplacement from

Svetlana SovinskayaSvetlana Sovinskaya sovinskaya@burda.uaAnna Malyanova malyanova@burda.uaAnna Malyanova malyanova@burda.ua

by phoneby phone (044)490 83 63 (044)490 83 63