PEER 2 PEER

gabrielsolomon.rofacebook.com/gabrielsolomon.ro

Gabriel Solomon

envisionromania.orgfacebook.com/andreichirtoc

Andrei Chirtoc

lets get SOCIAL (:

galantom.rofacebook.com/galantom

facebook.com/groups/galantom.ro

Galantom.ro

panelONE. Agenda

1. What is crowdfunding?2. P2P Fundraising -how does it work?3. Galantom platform comparing to other crowdfunding platforms in Romania 4. The volunteer fundraiser5. Activity 1 - the sources from where you can atrract 50 fundraisers sustaining your cause6. Feedback Activity 17. Sources of volunteer fundraisers

.

what isCROWDFUNDING? Crowdfunding is a process of gathering money from many to support a singular

common purpose

Types of crowdfunding

1. equity based crowdfunding (investment)

2. lending based crowdfunding

3. reward based crowdfunding

4. donation based crowdfunding

peer to peerFUNDRAISING? 1. A non profit asks their most passionate supporters

to fundraise on their behaf

2. Fundraisers reach out their network of friends and family

3. Friends and family give to a nonprofit through a peers personalized fundriasing page

Why Peer-to-Peer works so well

People dont give to causes, they give to people.

why p2pWORK SO WELL

The power of SOCIAL

of us trust brand recommenda-tions from friends*70% trust messages from those same brands10%

?

* Source: Forrester Research

why p2pWORK SO WELL?

800 RON /FR. PAGE

100 RONAVG. DONATION

1 FUNDRAISER=

12 DONORS

platformsIN ROMANIA

Crowdfunding Projects

Rewardings Projects from various domanis based on innovative ideeas 48 203.128 7%

Rewardings Business start-up, creative pro-jects and charity projects 44 3.587.14610%, 6%,

0%

Rewardings Social antreprenorship, advocacy and social activism, community development

10 53.821 10%

Rewardings Creative educative porjects (majority from artistic/cultural area)

49 176.121 6%-9%

Donations Charity Projects 290 288.000 0%

Peer-2-peer Charity Projects 196 962.000 0%

#No Funds Raised Comission

*

* last Campionatul de bine campaign

volunteerFUNDRAISER..

CEO

VIP

SUPPORTER

activityONE..

SOURCES OF

FUNDRAISERS

??

?

? ?

fundraisersSOURCES: the power of own example

volunteersfriends, partners, companiessocial mediaactivate ambasadorssporting events organizersonline communities

coffeeBREAK:

panelTWO. Agenda1. Opportunities of peer to peer fundraising

with insights from Galantom2. Steps of a peer to peer fundraising Cam-paign3. Fundraisers support from the NGO4. Activity 2 - Draft of your own peer to peer fundraising campaign (key elements)5. Feedback Activity 26. What makes a great fundraising campaign7. Relevant insights regarding donor behavior 8. Actvity 3: The power of own example9. Feedback Activity 3

.

All Campaigns Work in Concert

camapaign 1

camapaign 2

camapaign 3

camapaign 4

camapaign 5 rolling P2P

year aroundCAMPAIGNS.

ExamplesDonate a special event (Birthday, Wedding)Donate your talentSmoke Free Challenge

.NumbersAverage donation: 156 RON (Birthday)Agerage amount per page: 1.960 RON (Birthday)

AdvantagesAnybody can do itEasy to implement for the NGOScalableSmall costs

time basedCAMPAIGNS..

ExamplesSport eventsPersonal ChallengesMovemberGalantom Santa

NumbersAverage donation: 100 RON (Sport)age amount per page: 800 RON (Sport)

AdvantagesGreat communication opportunityExciting experience for the fundraiser Can attract corporate sponsorship

Phase of the Campaign

Plan Recruit Engage Finish

2-4 weeks 3-5 weeks 1 week +

8

steps ofP2P CAMPIGNS.. Step1: Planning

Pitch projects, not funds

Set a clear target

Campaign theme and key message

Communication and media plan

Setting Your Campaign Goal

What are you trying to fund?

- Tangible programatic outcome

What is your base of support?

- Email list- Social media- Active donors- Core Supporters/Ambasadors

45.000

50.000

90% complete

steps ofP2P CAMPIGNS..

Step2: Recruit fundraisersDedicated MicrowebsiteNGO website & social accountsNewsletterCampaign Ambasadors

ex.1: http://teamhope.hhcromania.org/

ex.2: http://www.redcross.org.uk/en/Get-involved/Events/Challenge-and-social-events

you and your colleaguesvolunteersdonorsscubscribers

Start with your core people

campaignENDORSERS..

CEO

50.000RON

29.200RON

41DON

712AVG

300014.500

MAX

VIP

500RON

210RON

1DON

?AVG

VOLUNTEER

2000RON

2266RON

21AVG

107MED

?MAX

500MAX

steps ofP2P CAMPIGNS.. Step3: Engage

Fundraising pack

Share other fundraisers stories

Fundraising seminar

Campaign updates

Build a team

steps ofP2P CAMPIGNS.. Step4: FINISH

Thank you message

Campaign result and impact

Notify on project milestones

fundraisersSUPPORT..

Be a friendBe supportiveEncourage themGet in touch for no reasonPick up the phone

fundraisersSUPPORT.. Create great experiences

Get them to be part of your organization (ex:volunteering)Envolve them in the projectPromote and salute their accomplishmentIncentives

fundraisersSUPPORT.. Create a secret Facebook Group

activityTWO:

describe the project

event/campaign type

campaign theme and key message

period of time for each steps

a creative way to motivate the fundraisers

Draft of a fundraising campaign(key elements)

key ELEMENTS OF SUCCES: a dedicated person

good planningactivate the social network projects social impactmotivation and support for fundraisersconsistent communicationteam spirit

galantomINSIGHTS: Sources

galantomINSIGHTS: Social Networks

galantomINSIGHTS:

Galantom.ro

30% of traffic is mobile14.76% of donations were made through mobile devices (4.13% on tablets)118 RON average donation - platform181 RON (23%) avg. donation - smartphones218 ron (7.7%) average donation - tablets

Justgiving.com

37% of traffic is from smartphones10% from tablets26.1% of donations - mobile devices $52.60 average mobile donation

galantomINSIGHTS: Time of day

galantomINSIGHTS: Day of week

activityTHREE:

Choose one of the peer to peer fundraising opportunity available on Galantom or an-other original idea, define your target and design the content of your fundraising page (motivational text, propose a picture) and bring some examples of some creative off-line activity you plan to do and expected re-sults.

The power of own example

lunchBREAK:

panelTHREE. Agenda

1. Cristina Haita - Corporate Partnerships Coordinator at WWF Romania presenting a case study about one of their peer to peer fundraising campaigns.

2. Daniel Mereuta - fundraiser on Galantom presenting about his experience and meth-ods he used to collect donations.

3. Q&A

.

questionsAND ANSWERS. ?..

THANK YOU!V MULUMIM!

contactUS!

Gabriel Solomon0741.040.219

gabriel.solomon@galantom.ro

Andrei Chirtoc0721.756.383

andrei.chirtoc@galantom.ro