Source notes:

Source: CAA/TNS FAME 2008

Base: All 15+

PREVIEW-GOERS ARE TREND LEADERS

CINEMA: THE ULTIMATE BRAND EXPERIENCE

% agree

20

23

39

58

27

35

48

66

0 10 20 30 40 50 60 70

I like to stand out in acrowd

I love to hunt out newproducts/brands

before anyone else

Friends/Family askmy advice about what

products to buy

I try to keep up withdevelopments in

technology

All cinemagoers Preview goers