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126 Jolly Maker Chambers II, Nariman Point, Mumbai 400021 Regd Office: Pressman House, 10A Lee Road, Kolkata 700020 Kolkata, Mumbai, Delhi, Bangalore, Chennai, Bhubaneswar, Siliguri & Patna www.pressmanpr.com An ISO 9001:2015 Company Pressman PR Case Study: 2016 Client: Huhtamaki PPL Ltd. Showcasing the strengths of a packaging major Huhtamaki PPL Ltd. (HPPL) is a leading consumer packaging company known for its pioneering efforts in flexible packaging since 1935. It is India’s leading manufacturer of primary consumer packaging and labelling materials. In mid 1999, HPPL became a member of Huhtamaki Packaging Worldwide, the Finnish major. HPPL has fifteen state-of-the-art, fully integrated manufacturing facilities, and a highly skilled and experienced team. HPPL’s impressive client list includes Britannia, Coca Cola, GSK, Marico, Mondelez, Nestle, Pepsico, P&G, Unilever, etc. HPPL met with Pressman PR in June 2016 when the Company had a crisis situation in one of its plants and needed advice on media management at this juncture. Pressman PR drew up a crisis management strategy and kept in close touch with the senior editors of leading print, online and general broadcast media, both national and local. A note explaining the background of the crisis was prepared to be shared with the media outlet only in case they started covering the crisis. Barring stray reporting in one or two titles, the crisis was successfully contained without any mention in mainline media. Realising that good PR could add value, the Company appointed Pressman PR on a retainer basis. Pressman PR used various tools for media relations including press releases of new developments and appointments, speaker opportunities, pitching to industry bodies and media for awards, panel discussions and facility visits etc. These activities resulted in substantial visibility for the company, especially in the trade media, including a cover story in ET Polymers, the leading industry publication.

Pressman PR Case Study: 2016 Client: Huhtamaki PPL Ltd. · Pressman PR Case Study: 2016 Client: Huhtamaki PPL Ltd. Showcasing the strengths of a packaging major Huhtamaki PPL Ltd

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126 Jolly Maker Chambers II, Nariman Point, Mumbai 400021 Regd Office: Pressman House, 10A Lee Road, Kolkata 700020

Kolkata, Mumbai, Delhi, Bangalore, Chennai, Bhubaneswar, Siliguri & Patna www.pressmanpr.com

An ISO 9001:2015 Company

Pressman PR Case Study: 2016 Client: Huhtamaki PPL Ltd.

Showcasing the strengths of a packaging major

Huhtamaki PPL Ltd. (HPPL) is a leading consumer packaging company known for its pioneering efforts in flexible packaging since 1935. It is India’s leading manufacturer of primary consumer packaging and labelling materials. In mid 1999, HPPL became a member of Huhtamaki Packaging Worldwide, the Finnish major.

HPPL has fifteen state-of-the-art, fully integrated manufacturing facilities, and a highly skilled and experienced team. HPPL’s impressive client list includes Britannia, Coca Cola, GSK, Marico, Mondelez, Nestle, Pepsico, P&G, Unilever, etc.

HPPL met with Pressman PR in June 2016 when the Company had a crisis situation in one of its plants and needed advice on media management at this juncture.

Pressman PR drew up a crisis management strategy and kept in close touch with the senior editors of leading print, online and general broadcast media, both national and local. A note explaining the background of the crisis was prepared to be shared with the media outlet only in case they started covering the crisis. Barring stray reporting in one or two titles, the crisis was successfully contained without any mention in mainline media.

Realising that good PR could add value, the Company appointed Pressman PR on a retainer basis.

Pressman PR used various tools for media relations including press releases of new developments and appointments, speaker opportunities, pitching to industry bodies and media for awards, panel discussions and facility visits etc. These activities resulted in substantial visibility for the company, especially in the trade media, including a cover story in ET Polymers, the leading industry publication.

126 Jolly Maker Chambers II, Nariman Point, Mumbai 400021 Regd Office: Pressman House, 10A Lee Road, Kolkata 700020

Kolkata, Mumbai, Delhi, Bangalore, Chennai, Bhubaneswar, Siliguri & Patna www.pressmanpr.com

An ISO 9001:2015 Company