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Contact Sean Warner Telephone +1 612 276 2321
Cell +1 612 670 6238 Email [email protected]
Websites www.luckyjohn.info www.norfin.info
FOR IMMEDIATE RELEASE April 29, 2016
LUCKY JOHN & NORFIN BRANDS TO ENTER NORTH AMERICAN MARKET
Sean Warner named North American Marketing and Promotions Manager
Riga, Latvia, April 29, 2016– The Salmo Group, Ltd. today announced its intent to expand its
operations to meet the needs of the North American fishing and outdoors enthusiast. The
Company intends to roll out both the Lucky John line of fishing lures, tackle, and equipment, as
well as the Norfin line of all season fishing, hunting, and outdoors apparel to selected target
markets in North America, with deliveries scheduled to start in the latter part of 2016. Both
brand lines will be showcased at the 2016 ICAST Trade Show and Expo 12-15 July 2016, in
Orlando, Florida.
Guntars Vaisla, Chief Executive Officer of the Salmo Group, Ltd., today also announced the
appointment of Sean Warner as the North American representative of the Company. Mr. Warner
has an extensive history in international business and Eastern European affairs, and enjoys
being a competitive ice angler in the United States. Mr. Warner is also highly involved in the
promotion of sport angling, conservation, resource management, and youth fishing education at
both the domestic and international levels.
“I’m pleased to announce our expansion to the North American fishing market,” said
Vaisla. “We are confident that Sean Warner’s strong international business background
and in-depth understanding of our portfolio of products will ensure great success in his
role as our Salmo Group, Ltd. North American representative, as well as being a
welcome addition to our global sales management team and expansion planning.”
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In March, Mr. Warner spent some time in Riga, touring the company’s production and
administrative facilities, and also meeting with company management, production and
manufacturing managers, design managers, and brand line managers.
“Both the Lucky John and Norfin brand names are well established in both Europe and
Asia as providers of high end, top quality gear and equipment specially designed to
meet the exacting demands and standards of the professional and active angling
enthusiast,” Warner stated. “I am very much looking forward to taking an active role in
introducing both of these superb product lines to the North American marketplace.”
The Salmo Group, Ltd., was formed in 1988, specializing in the manufacture of high quality
fishing lures, tackle, outdoor clothing, and accessories. Today, the Salmo Group, Ltd. company
has developed 5 brand names with regional administrative, production, and storage facilities in
8 different countries in Europe and Asia. Currently, Salmo brand name products are available in
more than 25 different countries, with further expansion planned in both the Western and
Eastern hemispheres. The Salmo Group, Ltd. has become a major and influential player in the
fishing tackle industry in both Europe and Asia, and looks forward to establishing its reputation
of “Authentic Heritage” within the North American sport and recreational angling marketplace.
# # #
If you would like more information about Lucky John, Norfin, or the Salmo Group, Ltd., please
contact Sean Warner at +1 612 276 2321 or email to [email protected]