Press Release

sky100 Hong Kong Observation Deck “8th Anniversary Celebrations”

Exclusive Offers for Locals and Their Overseas Family and Friends

First-time Collaboration with 8 Nearby Time-Honoured Stores and Cultural Spots

Special Discounts and Experiences Bring Visitors an Immersive Hong Kong Journey

(9 April 2019, Hong Kong) The annual sky100 Hong Kong Observation Deck (sky100) anniversary celebration is here! To celebrate its 8th birthday, sky100 is presenting a fabulous range of offers from 12 April to 30 June, including “8th Anniversary Local Double Discounts” exclusively for Hong Kong residents, “Be a Good Host Discount” to encourage locals to visit sky100 with family and friends from overseas, “Taste of Hong Kong Package for 2” for both local and overseas visitors to enjoy everyone’s favourite childhood desserts, and the opportunity to win a free drink by joining the “8th Anniversary Smile Up” on Facebook. Moreover, a “Sky High & Nearby Discount Coupon” offered for the very first time in collaboration with eight neighbouring time-honoured shops and cultural hot spots enables local and overseas visitors to enjoy an all-inclusive experience of Hong Kong’s top sights. Come and share the joy with these unique new discounts! “8th Anniversary Local Double Discounts”: Up to a 50% ticket discount for HKID card holders

From 12 April to 30 June, Hong Kong residents can enjoy the following discounts upon presenting a valid HKID card at the sky100 Ticket Centre on 1/F:

Discount 1: “Adults Pay Kids’ Price” invites all Hong Kong residents to visit sky100 with one Standard Adult Ticket (original value: HK$188) at the special child price of HK$1281.

Discount 2: Residents whose HKID numbers contain the digit “8” can enjoy a buy-one-get-one-free offer; when purchasing one Standard Adult Ticket at the regular price, they will receive one extra standard ticket for free, representing a 50% ticket discount!

In addition, an enhanced and more flexible birthday offer will also be introduced. Hong Kong residents visiting sky100 with at least one companion during his/her birthday month can enjoy a free admission and the special offer of a 30% discount on Standard Tickets for up to three companions. Birthday boys or girls can also enjoy a 20% saving when purchasing food menu items at Café 100 by The Ritz-Carlton, Hong Kong, as well as shopping at sky100 Gift Shop and Photo Booth. “Be a Good Host Discount” encourages all Hongkongers to become tourism ambassadors

Many Hongkongers visit sky100 with their family and friends from overseas. It’s the perfect place to enjoy 360-degree views of Hong Kong and the world-renowned Victoria Harbour view at 393 metres

1 The “8th Anniversary Local Double Discounts” is only applicable to Hong Kong residents with valid HKID cards. Each eligible Hong Kong resident can purchase one Standard Ticket daily during the promotion period.

Press Release

above sea level, while also learning more about the city’s history and culture through “sky100’s Tales of Hong Kong”, a 28-metre-long multimedia story wall that showcases 100 fascinating local tales and anecdotes. To encourage even more Hongkongers to become tourism ambassadors and introduce Hong Kong’s unique charms to the world at sky100, Hong Kong residents not only enjoy the “Adults Pay Kids’ Price” discount, all of their accompanying overseas visitors also enjoy a 25% ticket discount offer2 during the promotion period! sky100 is located at International Commerce Centre, at the heart of the West Kowloon transportation network and the terminus station of High Speed Rail, making it the ideal first stop for travellers wanting to explore Hong Kong. To help visitors get even more from their trips, sky100 is proudly launching a brand new trip planner function, assisting both locals and overseas travellers to explore Hong Kong from sky100. Users simply need to visit the sky100 official website and enter their preferred start and end times into the “Smart Trip Planner”, as well as personal preferences such as culture, shopping or outdoor activities. The planner will then offer customised itinerary suggestions and all the necessary transport information! This valuable new function helps Hongkongers save time researching information for their guests, and helps travellers fully utilise their precious time in Hong Kong. “Taste of Hong Kong Package for 2”: Bringing favourite childhood desserts to new heights To celebrate sky100’s 8th anniversary, Café 100 by The Ritz-Carlton, Hong Kong is presenting its limited “Childhood” menu of nostalgic desserts featuring flavourful and generous portions of many Hongkongers’ favourites, such as red bean, jelly, glutinous rice balls (tang yuan), and more, all served with Hokkaido ice cream in a traditional rooster bowl. From 12 April to 30 June, sky100 is presenting its “Taste of Hong Kong Package for 2” inviting everyone to savour these delights while admiring the deck’s stunning views of Hong Kong. This must-have experience is perfect for locals wanting to relive childhood memories, and for tourists wanting to taste local delicacies. The “Taste of Hong Kong Package for 2” costs just HK$376 (only available on the sky100 website), including two Standard Adult Tickets and one “Childhood” dessert (worth HK$98) at Café 100 by The Ritz-Carlton, Hong Kong. Enjoy a free drink by joining the 8th Anniversary “Smile Up” on Facebook From now till 30 June, sky100 is presenting its 8th Anniversary “Smile Up” Free Drink Giveaway. Visitors can redeem an 8th anniversary drink voucher at the Customer Service Centre on 1/F by joining the 8th Anniversary “Smile Up” game on sky100’s official Facebook page: simply use your smile to drive the virtual elevator to the 100th floor of the ICC, take a photo and then share it on Facebook.

2 With the “Be a Good Host Discount”, each Hong Kong resident can be accompanied by up to four foreign visitors who can each enjoy a 25% ticket discount.

Press Release

The voucher can be exchanged on the day of visit to sky100 for one free mixed drink (worth HK$62) from eight refreshing flavours such as orange, lime, passion fruit, fresh ginger and more. During the promotion, 70 drinks will be given away every week on a first-come-first-served basis3, while stocks last. Collaboration with eight time-honoured stores and cultural hot spots to launch “Sky High & Nearby Discount Coupons” sky100 has a solid reputation for launching exciting new promotional events. Now, it is extending its sky-high journey of discovery on the ground, too! In celebration of its 8th anniversary, sky100 is collaborating with eight of Hong Kong’s most time-honoured stores and cultural hot spots in Jordan, Yau Ma Tei and Central to present exclusive new offers. To help everyone get the most from this first-time collaboration, sky100 has designed easy-to-follow “Sky High & Nearby” itineraries, encouraging visitors to explore the community after enjoying a sky-high view of Hong Kong at 393 metres above sea level. For instance, visitors can zoom in on Hong Kong’s iconic cultural arts by visiting the neighbouring Xiqu Centre, where they can enjoy a 12% discount on Tea House Theatre tickets to appreciate Cantonese opera while enjoying dim sum and Chinese tea, an experience of a local art form that is further enriched through in-depth explanations by trained docents. Visitors can also explore various time-honoured stores in local neighbourhoods, and purchase world-renowned souvenirs at a 20% discount, such as premium wet bean curd, handmade embroidered footwear, hand-carved mahjong sets, unique red minibus destination signs, and even egg puff grill moulds, and knives sharpened by acclaimed artisans. Visitors can likewise shop at PMQ, which brings together over a hundred designers and creative industries, and purchase fashion items from participating tenants at a 20% discount—a great way to take Hong Kong’s unique culture and original designs home as a souvenir. Whether Hongkongers are planning a family trip during Easter or Labour Day, or bringing their overseas family and friends to explore Hong Kong, sky100 is the best starting point for an inspirational and hassle-free daytrip filled with memorable activities. From 12 April to 30 June, upon purchasing a ticket on the sky100 website or at the Ticket Centre, visitors will automatically receive a set of “Sky High & Nearby Discount Coupons”. For details of participating stores and their exclusive offers, please refer to Appendix 1 or the sky100 official website. “Since the opening of sky100 in 2011 as Hongkonger’s observation deck, we have been elevating and enriching our services and visitor experience,” remarked Ms. Stella Wong, General Manager of sky100. “For instance, the ‘Love is in the Sky’ light show launched in December last year brought a

3 The daily redemption quota for the 8th anniversary drink voucher is 10. The voucher is only applicable to redeem one 8th anniversary drink from Café 100 by The Ritz-Carlton, Hong Kong; and does not include sky100 admission ticket.

Press Release

touch of romance to the sparkling Victoria Harbour nightscape, and, on Valentine’s Day this year, the ‘Message of Love’ personalised message service allowed visitors to create a highly personal romantic moment with their loved ones. With the opening of the Guangzhou-Shenzhen-Hong Kong High Speed Rail and Hong Kong-Zhuhai-Macao Bridge last year, sky100 is now even better connected for visitors from around the world, as reflected in total traffic at sky100 which grew by over 20% compared with the same time last year.” “To express our gratitude for the support of both local residents and international tourists, we have specially prepared a range of exclusive promotional events for our 8th Anniversary Celebrations. The specially designed ‘Sky High & Nearby Discount Coupons’, presented for the first time in collaboration between sky100 and eight time-honoured stores and cultural hot spots, are especially not to be missed. Some of these renowned stores rarely offer discounts, but they are enthusiastically participating in this promotion to offer visitors a unique and immersive new adventure with sky100, together helping to support Hong Kong tourism. We hope that this promotion will introduce the best of Hong Kong to more locals and tourists, while also creating new business opportunities for the city’s iconic local stores and rising design talents. For anyone wanting to explore Hong Kong, there is no better starting point than sky100!” sky100 Hong Kong Observation Deck “8th Anniversary Celebrations” Offers Overview

Offer Name Offer Content Channel Period

8th Anniversary Local Double Discounts

Discount 1: “Adults Pay Kids’ Price”; one Standard Adult Ticket (original value: HK$188) at the special child price of HK$128.

Discount 2: Residents whose HKID numbers contain “8” enjoy a buy-one-get-one-free offer; purchase one Standard Adult Ticket at the regular price to receive one extra standard ticket for free, representing a 50% ticket discount.

1/F Ticket Centre

12 April to 30 June 2019

Be a Good Host Discount

When Hong Kong residents visit with overseas tourists, the residents enjoy the “Adults Pay Kids’ Price” discount, and up to four accompanying tourists enjoy a 25% ticket discount.

1/F Ticket Centre

12 April to 30 June 2019

Press Release

Offer Name Offer Content Channel Period

Birthday Offer for Hong Kong Residents

Hong Kong residents visiting sky100 with at least one companion during his/her birthday month can enjoy a free admission and the special offer of a 30% discount on Standard Tickets for up to three companions. Birthday boys or girls can also enjoy a 20% saving when purchasing food menu items at Café 100 by The Ritz-Carlton, Hong Kong, as well as shopping at sky100 Gift Shop and Photo Booth.

1/F Ticket Centre

From now onwards

Taste of Hong Kong Package for 2

Package price is just HK$376, including two Standard Adult Tickets and one limited “Childhood” dessert (value HK$98) at Café 100 by The Ritz-Carlton, Hong Kong.

Only available on the sky100 official website

12 April to 30 June 2019

8th Anniversary “Smile Up” on Facebook

Visitors can redeem an 8th anniversary drink voucher at the Customer Service Centre on 100/F by joining the 8th Anniversary “Smile Up” on sky100’s official Facebook page. Simply play the game to take a photo at sky100 and share it on Facebook. The voucher can be exchanged on the same day for one free mixed drink (value HK$62).

Vouchers can be redeemed upon presenting the Facebook game photo at 1/F Ticket Centre

12 April to 30 June 2019

Sky High & Nearby Discount Coupon

Present these exclusive vouchers at eight time-honoured stores and cultural hot spots to enjoy savings of up to 20%.

Vouchers are available upon ticket purchase at the sky100 official website or 1/F Ticket Centre

12 April to 30 June 2019

Press Release

Details of “sky100 8th Anniversary Celebrations”*:

Date : 12 April to 30 June 2019

Time : Sunday to Thursday—10 a.m. to 9 p.m. (last admission at 8:30 p.m.)

Friday to Saturday—10 a.m. to 10:30 p.m. (last admission at 10 p.m.)

Venue : sky100 Hong Kong Observation Deck, 100/F, International Commerce Centre,

Kowloon Station, Hong Kong

Hotline : 852 - 2613 3888 (10 a.m.–6 p.m.)

*The opening hours of sky100 are subject to change. Visitors are advised to check the details, opening hours

and event timetables at sky100’s official website before their visit. Terms and conditions apply, please refer

to the sky100 Hong Kong Observation Deck official website.

For details of sky100 Hong Kong Observation Deck, please visit the sky100 official website

(www.sky100.com.hk), Facebook page (www.facebook.com/sky100hk) and weibo

(http://weibo.com/sky100hk).

— End —

About sky100 Hong Kong Observation Deck Developed by Sun Hung Kai Properties, sky100 Hong Kong Observation Deck is located on the 100th floor of International Commerce Centre, the tallest building in Hong Kong. At 393 metres above sea level, it is the only indoor observation deck in Hong Kong offering 360-degree views of the territory and its famous Victoria Harbour. This world-class attraction is complemented by a well-connected transportation network, including the Express Rail Link Hong Kong West Kowloon Terminus, and a prestigious shopping mall. It also features Hong Kong’s fastest double-deck high-speed elevators, which reach the 100th floor in just 60 seconds. sky100 Hong Kong Observation Deck introduces different facets of Hong Kong culture via various multimedia exhibits. “sky100’s Tales of Hong Kong”, a 28-metre-long multimedia story wall, showcases 100 fascinating local tales and anecdotes. The interactive sky100 mobile app and the “Sky-High Tech Zone” create a virtual dynamic world which allows guests to discover the beauty of Hong Kong in a brand new perspective through Augmented Reality (AR) and Virtual Reality (VR) technology. Guests can savour a range of delectable treats and enjoy boundless sea views at Café 100 by The Ritz-Carlton, Hong Kong on the west side of the deck, a truly double delight of taste and visual pleasure. sky100 proudly offers visitors and their loved ones Hong Kong’s most memorable sky-high experience in every season and at all times of day.

Press Release

sky100 Hong Kong Observation Deck has received the Certificate of Excellence for five consecutive years since 2014 from renowned travel website TripAdvisor in recognition of its breath-taking views and outstanding hospitality. It is also named by CNN as one of the 17 beautiful places to see in Hong Kong. sky100 is also one of the eight founding members of the Hong Kong Association of Amusement Parks and Attractions, as well as the only member in Hong Kong of the World Federation of Great Towers. This press release is issued by Joyous Communications on behalf of sky100 Hong Kong Observation Deck. For media enquiries, please contact: sky100 Hong Kong Observation Deck

Ms Christy Leung

Tel: (852) 2613 3805

Email: christyleung@sky100.com.hk

Joyous Communications

Ms Cherry Wu/ Anson Yung

Tel: (852) 2560 8186 or (852) 2560 8669

Email: cherrywu@joyoushk.com/ ansonyung@joyoushk.com

Press Release

Photo Caption

Photo 1： To celebrate sky100’s 8th birthday, Hong Kong residents can enjoy “8th Anniversary Local Double Discounts” from 12 April to 30 June 2019. Discount 1: “Adults Pay Kids’ Price” invites all Hong Kong residents to visit sky100 with one Standard Adult Ticket (original value: HK$188) at the special child price of HK$128. Discount 2: Residents whose HKID numbers contain the digit “8” can enjoy a buy-one-get-one-free offer; when purchasing one Standard Adult Ticket at the regular price, they will receive one extra standard ticket for free, representing a 50% ticket discount!

Photo 2： To encourage more Hongkongers to become tourism ambassadors and introduce Hong Kong’s unique charms to the world. When Hong Kong residents visit with foreign tourists, residents can enjoy the “Adults Pay Kids’ Price” discount, and their accompanying tourists can enjoy a 25% ticket discount!

Photo 3： Taste of Hong Kong Package for 2 is just HK$376, including two Standard Adult Tickets and one limited “Childhood” dessert (value HK$98) at Café 100 by The Ritz-Carlton, Hong Kong.

Press Release

Photo 4： Visitors can redeem an 8th anniversary drink voucher at the Customer Service Centre on 100/F by joining the 8th Anniversary “Smile Up” on sky100’s official Facebook page. Simply play the game to take a photo at sky100 and share it on Facebook. The voucher can be exchanged on the same day for one free mixed drink (value HK$62).

Photo 5： From 12 April till 30 June 2019, present the exclusive Sky High & Nearby Vouchers at eight time-honoured stores and cultural hot spots to enjoy savings of up to 20%.

Press Release

Appendix 1:

Hong Kong Time-Honoured Stores and Cultural Hot Spots

Address Features Discount Offers

1 Xiqu Centre, West Kowloon Cultural District

88 Austin Road West, Tsim Sha Tsui, Kowloon

Located in West Kowloon Cultural District, Xiqu Centre offers spectacular Cantonese Opera and Cantonese music performances presented by the Tea House Rising Stars Troupe with in-depth explanations by trained docents. In addition to the intimate setting, audiences can enjoy the unique xiqu teahouse culture with tea and dim sum. Performance duration is around 1.5 hours, conducted in Cantonese with Chinese and English subtitles.

Voucher offers 12% discount on Teahouse Theatre tickets (refreshments included)

Original price: HK$318 / HK$368

Discounted price: HK$279.8 / HK$323.8

Saving: HK$38.2 /HK $44.2

2 Liu Ma Kee Limited

1 Min Street, Jordan

Founded in 1905, Liu Ma Kee has a long history of over 100 years producing wet bean curd following traditional methods, such as using an old-style stone mill to grind the soybeans, and creating products with no added MSG or preservatives.

Voucher offers 20% discount on purchase of premium wet bean curd

Original price: HK$120

Discounted price: HK$96

Saving: HK$24

3 Sindart

Shop 16–17, 1/F. Bowring Centre, 150–164 Woo Sung Street, Jordan

Founded in 1958, Sindart specialises in handmade embroidered footwear, and is now led by the third-generation successor, Miru Wong, who studied Visual Communication at university and has been making embroidered footwear since primary school. Miru is determined to follow in her grandfather’s footsteps and proudly continue this unique cultural heritage.

Voucher offers 20% discount on spending of HK$500 or above

Original price: HK$500

Discounted price: HK$400

Saving: HK$100

4 Chan Wah Kee Cutlery Store

278 Temple Street, Yau Ma Tei

Known as the “Hong Kong King of Knives”, Mr Chan has sharpened knives for over 70 years, personally sharpening each and every knife sold. Chan Wah Kee sells an array of knives and offers initial sharpening services.

Voucher offers 20% discount on any regular-priced items

Press Release

Hong Kong Time-Honoured Stores and Cultural Hot Spots

Address Features Discount Offers

5 Biu Kee Mahjong

235 Temple Street, Jordan

Operating since the last century, Mr Cheung has been carving mahjong tiles for over 40 years. The process from carving and colouring each mahjong tile is a unique handicraft. Customers nowadays can also customise the characters or patterns on their mahjong tiles as unqiue souvenirs or gifts.

Voucher offers 20% discount on any regular-priced items Example: One hand-carved mahjong tile ready on the next day (with one Chinese character or four English letters)

Original price: HK$100

Discounted price: HK$80

Saving: HK$20

6 Hawk Ltd

M/F, 39 Battery Street, Yau Ma Tei

Mak Kam Sang established his business in the 1970s and continues to write signs for red minibuses, having witnessed the many changes to red minibuses over the years. He now handwrites minibus signs with a wide range of interesting phrases, making one-of-a-kind souvenirs.

Voucher offers 20% discount on any regular-priced items Example: Red minibus sign (large)

Original price: HK$150

Discounted price: HK$120

Saving: HK$30

7 Kwong Fai Steam-case & Kitchenware Co.

359 Shanghai Street, Yau Ma Tei

Having sold kitchenware for over 40 years, the business is an integral part of Shanghai Street. Renowned for its durable stainless steel products, it also offers a wide range of dessert moulds that keep pace with changing trends—its egg puff maker and waffle maker are now among its most popular items, enable tourists to take home a taste of local Hong Kong delicacies.

Voucher offers 20% discount on any regular-priced items Example: Egg puff mould (small)

Original price: HK$120

Discounted price: HK$96

Saving: HK$24

8 PMQ

35 Aberdeen Street, Central

Located in the heart of Hong Kong’s SOHO district, PMQ is Hong Kong’s landmark for creative design, bringing together over 100 up-and-coming local designers.

Voucher offers 20% discount on purchase of 8 designated items at participating stores