PRESS RELEASE “TIMELESS” is the trend theme for the 2019/20 Autumn-Winter styling season: Intercoiffure Austria presents timeless beauty as the statement of an entire industry

• Optically striking motifs that merge the tradition of craftsmanship and visionary styling

• A focus on the shape, cut, and structure of hairstyles to create versatile looks

• A tribute to legendary fashion photographer Peter Lindbergh in honour of his complete artistic oeuvre

About 3,000 of the best hairdressers with some 60,000 employees located in 42 countries and on every continent of the world are represented in the Intercoiffure Mondial association. As an association of the best Austrian hairdressers, Intercoiffure Austria has traditionally been strongly involved in styling trends and matters of interest in the hairdressing sector, and also plays a very active role internationally. Intercoiffure Austria is a founding member of the global organisation that has been in existence since 1925. In keeping with the “TIMELESS” trend theme for the 2019/20 Autumn-Winter season, Intercoiffure Austria is currently making a particularly strong statement by celebrating the timeless beauty of women. At the same time, the presentation of these looks by star photographer Inge Prader pays homage to the work of Peter Lindbergh and his inimitable style, which revolutionised fashion photography and has shaped the industry significantly in recent decades. The styling concept was developed by former president Peter F. Pfister and Hannes Steinmetz, who designed the looks together with Andreas Paischer, a man who is fully committed to enhancing the unique beauty of every wearer. With photos taken in black and white, the hair colour takes a back seat in order to underscore the impeccable artisanship, the shape, cut, and structure of the hairstyle, accentuating the universally valid message of the trend behind the looks.

With the photos of the current “TIMELESS” collection, which will soon be on display in some 100 hairdressing salons throughout Austria, Intercoiffure delivers a compelling statement for timeless beauty in all its diverse facets. After all, the Austrian Intercoiffure stylists dedicate their entire range of talent and expertise to the beauty of their customers, and the “TIMELESS” trend statement unites the ambitions of all Austrian Intercoiffure stylists, who – in salons all across Austria that span generations and in the creative network of Intercoiffure stylists – are devoted day after day to the most worthwhile aspiration in the lives of all women: the radiant glamour of beauty.

“Today we are experiencing an era of continuous self-optimisation. With the current boom in social media, perpetual self-presentation has become a mass phenomenon. As hairdressers, we, too, need to address this issue in depth, which is why we asked ourselves these questions: What is of genuine value and what is permanent? The common denominator that unifies all Intercoiffure stylists is exactly that: the consistent commitment to the quality of hairdressing craftsmanship and the timeless beauty of

Austrian women. Fashion naturally has a role to play, but the foundation of the hairdressing profession is timeless,” explained the Presidium of Intercoiffure Austria. This is precisely what the work of the Intercoiffure association has been achieving since 1925. “It is indeed the long-standing tradition and the quality of the craftsmanship that form the basis of our profession, which prompts me to advocate for a very clear differentiation. At the moment, there is a lot of talk about so-called ‘low-cost hairdressers’ who do not comply with legal regulations and thus harm the reputation of an entire profession. The Intercoiffure stylists have clearly distanced themselves from this practice. However, this also damages the image of a profession that has experienced a veritable boom in recent years and has also just launched a separate division at Intercoiffure: the barbers – that is, the traditional men’s stylists. Since barbers in Austria currently have no opportunity to train apprentices due to the fact that the official apprenticeship bodies regard them as ‘incomplete hairdressers’, I am advocating that these regulations be redefined. In addition, I categorically urge the new federal government to work actively towards reducing non-wage labour costs in the service sector as a whole and to make more real net gains possible, particularly in service occupations,” said Peter F. Pfister (President Intercoiffure Austria 2004-2019).

The Intercoiffure network is marked by a dynamic professional and personal exchange across generations and countries as well as a strong international alignment. The collaboration of the 3,000 finest hairdressers in the world is a tremendous global resource, full of expertise and creative input as well as in-depth knowledge of diverse techniques and processes in the global styling business. In this way, Intercoiffure Austria unleashes enormous momentum, which is firmly anchored in its nearly 100-year tradition while at the same time always on the cutting edge, with a visionary view of the future of the hairdressing profession. Member salons and their teams offer a broad spectrum of opportunities to participate in the international fashion arena and thus take advantage of career opportunities throughout the world, as many personal examples among its members demonstrate.

“TIMELESS” – a benchmark for an industry that is rich in tradition, yet visionary and consistently in step with the times The current collection for the 2019/20 Autumn-Winter season is as timelessly committed to quality and beauty as the work of Intercoiffure: “TIMELESS” makes a clear statement and places individual beauty in all its diversity at the centre. Hannes Steinmetz is the man behind the overall concept of “TIMELESS” and also provided hands-on expertise for the hair design, creating the styles together with Andreas Paischer.

“’TIMELESS’ is all about the hairstyle as such. How effectively do the shape and length of the hair bring out the beauty of the individual? This is the pivotal question to be addressed. The issue of hair colour deliberately takes a back seat in order to focus attention on the flawless craftsmanship involving the form, cut, and structure of the hair,” explained Hannes Steinmetz, creative director for Intercoiffure Austria.

The visual rendering of the motifs, captured photographically by star photographer Inge Prader, was thus intentionally produced in black and white. This approach involves another decisive aspect: “TIMELESS” is also a tribute to the artistic heritage of Peter Lindbergh, who revolutionised fashion photography like no other and shaped the style of an entire generation in the fashion business.

“The inimitable style of Peter Lindbergh and his exceptional photographs are among the fundamental influences on my photographic work. I regard his work as an inexhaustible source of inspiration, which is why I am fortunate to be able to express my admiration for Peter Lindbergh in the latest styles for Intercoiffure and to honour his work with a tribute,” exclaimed photographer Inge Prader.

Hairstyling always goes hand in hand with fashion, which is why the creations of Austrian designers Schella Kann, Arthur Arbesser, Jana Wieland, and Wolfmich underscore the presentation of the looks. With this commitment to Austrian design, Intercoiffure also emphasises its deep connection to the Austrian fashion scene.

The trend statement of the “TIMELESS” looks for Autumn-Winter 2019/20 at a glance (six motifs)

Model Marlene: Medium-length hair that is timelessly beautiful and versatile

Insights into the cut and technique: The trendy medium length is given a soft concave line in the contour and a subtle graduation. The gently layered and extremely softened top layer has a significant advantage. When it comes to choosing the individual look, this cut is enormously variable and allows a high degree of styling flexibility. A further asset: even thick, luxurious hair becomes much easier to style.

Recommendations for styling: Styling is a real pleasure with the trendy bob cut. Depending on the blow-dry technique or the use of styling tools, there are an incredible number of possibilities available for creating the look. Whether romantically inspired, sensuously wavy, or wildly curly, this cut showcases the wearer’s multifacetedness, offering countless surprisingly fresh styles.

Model Runa: Timeless inspiration for short hair

The cut is defined by a short, soft, and feminine nape, contrasted by a contoured section with an undercut on the sides. In order to achieve maximum flexibility and absolute individuality when styling very different looks, the top layer is tailored to the shape of the head.

Styling recommendation: The combination of different styling products demonstrates the versatility of the haircut. This gives the wearer the latitude to realise the style in a number of different variations so that she can express her mood and spirit anew each day – from voluminous or structured to sculptural. The result is a look that is consistently powerful, ideal for charismatic women and inspirational personalities.

Credits of the Intercoiffure Austria trend statement „TIMELESS“ AW 2019/20: Concept: Peter F. Pfister und Hannes Steinmetz Hair: Andreas Paischer & Hannes Steinmetz Photography: Inge Prader Make-up: Veronika Janezic Styling: Max Märzinger Models: Marlene Oberneder, Runa Hansen – Stella Models Fashion: Schella Kann / Arthur Arbesser / Jana Wieland / Wolfmich

About Intercoiffure Around 3,000 of the best hairdressers with some 60,000 employees located in 42 countries across the world are represented in the Intercoiffure association. The five-pronged Intercoiffure star is of particular significance to all members as a seal of quality. Intercoiffure Austria – which currently boasts roughly 100 member businesses – is a founding member of the Paris-based global hairdressing organisation that has been in existence since 1925 and has a presence on all continents.

Additional Information: www.intercoiffure.at and www.intercoiffure-mondial.org www.facebook.com/intercoiffure.at / www.instagram.com/intercoiffure_austria www.facebook.com/intercoiffureworldacademy

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Inquiries and press contact: Johannes Mak Kommunikation & PR Lerchenfelder Straße 66-68/74, 1080 Vienna, Austria Tel: +43699 15909095, E-mail: johannes.mak@mak-pr.at