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FYF Fashion Press Pack
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www.fyffashion.com [email protected]
www.fyffashion.com [email protected]
FINDING YOUR FEET
WHAT IS IT ALL ABOUT?
The Finding Your Feet (FYF) fashion show is the brainchild of Jane Larbi. In 2009, Jane established Finding Your Feet
to give something back to the Diana Award which had provided her with support and encouragement on her
community work. 2009 marked the first fashion show held at Movida. Jane Larbi held the show in aid of the Diana
Award supported by many high-end sponsors within the fashion and beauty industry resulting in a glamorous
evening. The next FYF fashion show is planned for 7th October 2011; this show promises to be even better than last
years.
Finding Your Feet is social enterprise limited company providing young people with exposure to the fashion industry
and experience in all aspects of events management from marketing to choreography, stage design to project
management. The event showcases the work of creative, innovative and unique graduate designers, who are at the
start of their journey in the fashion industry and provides introductions to established designed who can help realise
their dreams of a career in the fashion industry.
Jane obtained sponsorship and support from the fashion and beauty industry to produce the event at minimal cost
raising £25,000 over two years. She has now offered to support KidsOut with an expanded event, generating an
important new source of income for the charity.
Jane Larbi was quoted as saying “I know just how important this recognition can be in an era where young people
are generally portrayed in such a pejorative light. Receiving the Diana Award has been life-changing for me. It has
empowered me to make a positive change to society and opened up so many opportunities so I can continue with
my community work.”
www.fyffashion.com [email protected]
www.fyffashion.com [email protected]
FYF 2009
FYF launched with its first show on 4th November 2009 at Movida, London. Guests drank champagne and nibbled
on delicious canapés, whilst enjoying the live fashion show of amazing collections by up-and-coming British fashion
designers, Amy Worley, Alexandra Hamilton, Angie, Bathsheba Spool, Camilla Pryce, BOT I LAM, Claire Tilling,
Danielle Mazin, Louise Crokett, Vivian Cheng, StaRrich Couture, Takafumi Suziki and Tina Lobondi. This was
combined with pieces from established names such as Nicole Farhi, Paul Smith, Lipsy, Tory Burch, Theory and Sub
Couture.
The evening also held a raffle and a silent auction with amazing prizes, including Nicole Farhi evening dresses, Soul
Satisfaction Spa Day, portrait by Lorraine Goddard and watches from Folli Follie. The 2009 show received an
incredible and overwhelming support from the Fashion industry and raised over £9,000.
www.fyffashion.com [email protected]
www.fyffashion.com [email protected]
FYF 2010
In 2010 the second annual Finding Your Feet Fashion Show took place at Jalouse, Mayfair. Guests were bedazzled
by the beautiful cupcakes and were entertained by the likes of Laura Comfort, Sharon Stone. London‟s best new
graduate talents Sophia Anastasiou, Kalina Blajeva, Dawn Edwards, Jane Gowans, June Kim, Gemma Land,
Kimberley Pattinson, Kelly Pearson, Susan Penn, Naama Rietti, Claire Tilling, Francesca Warren, showcased their
collections alongside established designer Nicole Farhi. More than £11,000 was raised on the night, including
£1550 raised by auction for a private mentoring session with Sinitta. Celebrity guests included Sinitta, Andrew
Cowles, Jason Gardiner, Richard James and Vanessa White from The Saturdays.
Over the next 5 years we see the FYF shows growing in status and reputation. We would like to feature in LFW and
also create a documentary detailing the hardships of emerging designers in the fashion industry.
www.fyffashion.com [email protected]
www.fyffashion.com [email protected]
FYF 2011
Took place at the Kensington Roof Gardens in Kensington. Guests were wined and dined as well as treated to the
musical talent of amazing new band Ivyrise. Introduced by Guardian and New Statesman columnist and comedienne
Shazia Mirza and hosted by Deborah Hall. Guests mingled with prominent up and coming designers Wale Adeyemi
and Chau Har Lee. Fenwick’s and Headmasters were supporters of the event and Zac Goldsmith attended the show.
Twelve up-and-coming designers from top fashion universities, including Central St. Martin’s and London College of
Fashion, exhibited their collections Ania Maria Różanowska, Buket Ockay, Diana Oancea , Howra El-Sekaifi , Johanna
Posselt-Walsh , Mark Williams , Micol Ragni ,Nikita Karizma , Sarah Elizabeth Carter and Thidarat Kaha alongside
established designer Nicole Farhi, and esabliched retails names A Suit That Fits as well as up and coming bespoke
tailoring company SABBS London. Just over £15,000 was raised on the night, including exquisite auction prizes
from The Chelsea Club and “Portrait of a Girl” by Henri Matisse donated kindly by The Broad Gallery.
www.fyffashion.com [email protected]
www.fyffashion.com [email protected]
Inspiring Young People
FYF is ultimately about helping young people...
....in the fashion industry to develop their skills and training in all areas from media to design
....work together to believe in themselves and their abilities
To help the volunteers that are a part of the show this year we have divided work experience into eight separate
categories.
Press and Media
Modelling
Designing
Stage management
Make up and volunteering
Media Production
Each of these categories is specifically tailored to suit the needs of young people who want to get involved with the
project. At the end of the fashion show, they should have concrete work experience to put on their CV’s. The
established designers and sponsors wherever possible will be able to offer expert advice on how to complete tasks
with efficiency. All groups will liaise with each other making sure that everyone is up to date with the correct
information and all channels of communication have been covered.
www.fyffashion.com [email protected]
For more information please visit us at
www.fyffashion.com
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