These are the readers that usually read XXL. It shows that African American males (67%). (44.7%) are graduates.

The reader is what XXL information wants to provide the reader with.

This reflects on the content of the magazine for example. The magazine is usually covering black artist across America.

The average reader of this magazine is African America male. Which means they will want to appeal to them.

They appeal to them by consistently putting an African America male as the main image on the front cover.