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PRESS KIT
TABLE OF CONTENTS:
About the My Eyelab Franchise Business
Optical Industry Growth
Franchise Availability
Investment
Fact Sheet
Press Releases
Media Coverage
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The My Eyelab franchise business for Now Optics, a leading eye health provider offering accessible and affordable eye care, has opened nearly 30 stores across the nation. With an additional 65 in various stages of operations and development, My Eyelab has become the fastest-growing optical retail franchise in the U.S. Now Optics retail brands, My Eyelab and Stanton Optical, are among the nation’s fastest growing, full-service retail optical centers. The company continues to expand its retail footprint with 165 corporate and franchise locations in 25 states while delivering affordable eye care services. The company consistently ranks among the top 15 largest optical retailers in the country by Vision Monday. For franchise opportunities, call 561-800-4868.
Optical Industry Growth
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Franchise Availability by State
Investment
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FACT SHEET
Since its debut in 2016, the My Eyelab franchise business for Now Optics, a leading eye health provider
offering accessible and affordable eye care and eyewear, has opened nearly 30 stores across the nation.
With an additional 65 in various stages of operations and development, My Eyelab has become the
fastest-growing optical retail franchise in the U.S.1
Due to its growth, locations in states such as Texas, Georgia, Florida, Arizona, Colorado, California, North
Carolina, Ohio, and Michigan are among those available to franchisees for single or multi-unit
opportunities.2
Key Features:
Turnkey Business Model
This unique and compelling business opportunity in the optical industry offers streamlined startup and operating costs while utilizing ocular telehealth technology for efficiencies.
With our turnkey model and training, it is now possible for anyone, including those new to the optical industry, to invest in a My Eyelab business.
Latest Technology &
Customer
Management
Our network of affiliated doctors have administered over 580,000 complete eye exams nationwide utilizing proprietary and patent pending telehealth technology.
Franchisees are able to provide an enhanced customer shopping experience with the fully automated systems for ordering, processing, and customer management.
4% Royalty Fee
Offering one of the lowest royalty fees available in the franchise industry allows franchisees to reinvest in their businesses.
Growing Industry
The U.S. Vision Care market was $35.7M in 2018 and on a growth trajectory as an expanding industry.
Store Attributes
Each store is approximately 2,200 to 2,600 square feet.
A curated assortment of 1,500-3,000 frames (market specific)
Only four roles at the store level: store manager (owner/operator), sales manager, sales representative, and patient coordinator
Day one capacity of 60 – 80 exams per day, per location.
Lower Investment
$407,477 - $585,543
Average Annualized Sales
$1,129,085
Media Contact:
Julianne Embry, 561-720-6470, [email protected]
To learn more about the My Eyelab franchise business opportunities available, please call 561-800-4868,
visit MyEyelab.com/franchise, or email [email protected]. Follow us on social media to receive
content, offers, and more. Visit facebook.com/myeyelab or on Instagram @myeyelab.
1 According to figures from Vision Monday, Pearle Vision decreased the number of its franchise locations from 412 in 2016 to 404 in
2017 and 407 in 2018. MyEyelab franchise business began in 2016 with zero stores and added two in 2017, increased to 13 in 2018, and had 24 in 2019. 2 Franchise availability varies by state. Check for availability in your area. 3 Vision care products and services sold at optical retail locations. Source: The Vision Council 12 ME Dec. 2018
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PRESS RELEASES
Contact: Julianne Embry [email protected] | 561-275-2020 x 2087 FOR IMMEDIATE RELEASE
Now Optics, a Leading Eye Health Provider, Announces New Franchise Team
Mike Wootton, Joe Malmuth Lead My Eyelab
Business Opportunity’s National Growth Efforts
PALM SPRINGS, Fla. – Aug. 19, 2019 – Now Optics, a leading eye health provider offering accessible and affordable eye care and eyewear under the retail brands Stanton Optical and My Eyelab, today announced, its new franchise business team: Mike Wootton, Joe Malmuth, and William Reno selected to lead My Eyelab’s business opportunity growth, nationally. Since Now Optics launched its franchise business in 2016 under the My Eyelab brand, nearly 30 stores across the nation have opened with an additional 65 in various stages of operations and development. Due to its growth, locations in cities such as Houston, Texas; Dallas, Texas; Atlanta, Georgia; Miami, Florida; Orlando; Florida; Phoenix, Arizona; and Denver, Colorado are among those available to franchisees for single or multi-unit opportunities. This unique and compelling business opportunity in the optical industry offers streamlined startup and operating costs while utilizing ocular telehealth technology for efficiencies. According to Joe Malmuth, vice president of franchise sales, the franchise model with Now Optics is turnkey. “There are limited franchise business opportunities within the growing health and services industries,” said Malmuth, “With our turnkey model and training it’s now possible for anyone, including those new to the optical industry, to invest in a My Eyelab business.” Customers have the flexibility to schedule walk-in appointments for a complete eye exam1and choose from an assortment of over 2,000 frames to fit both style and budget. Franchisees are able to provide an enhanced shopping experience with the fully automated systems for ordering, processing, and customer management. Leading the Now Optics new franchise efforts and possessing over 40 combined years of experience in the industry are:
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Mike Wootton, vice president of franchise development, oversees the team and is responsible for developing its strategic growth plan and identifying key franchisee operators for its My Eyelab branded stores. He brings experience as franchise developer for nearly seven years at Dairy Queen managing franchise sales and site selections for Dairy Queen Grill and Chill and Dairy Queen/Orange Julius locations in the Southeast. Additionally, Wootton served as Southeast U.S. franchise developer for five years at Domino’s Pizza overseeing franchise operation growth in the Southeast and creating the non-traditional convenience and resort store concepts.
Joe Malmuth, vice president of franchise sales, manages the businesses growth and development. Prior to joining Now Optics, he was regional vice president of the Carolinas for United Franchise Group, a global brand that supports a successful group of business-to-business franchise systems. He led and directed franchise licenses and franchise support staff for Signarama, Fully Promoted (formerly EmbroidMe), SuperGreen Solutions, Experimax, John Smith Subs, The Great Greek, Venture X, and Transworld Business Advisors franchise brands in North and South Carolina.
Also, Malmuth was the vice president of sales for Accurate Franchising, LLC for two years — the only franchise development consulting firm that actually owns and operates its own franchise brands — where he assisted in the launch of 35 franchise businesses.
To learn more about the My Eyelab franchise business opportunities available, please call 561-800-4868, visit MyEyelab.com/franchise, or email [email protected]. Follow us on social media to receive content, offers, and more. Visit facebook.com/myeyelab or on Instagram @myeyelab. About Now Optics Now Optics, formerly known as Vision Precision Holdings, is a leader in the eye health industry. Its retail brands, My Eyelab and Stanton Optical, are amongst the nation’s fastest growing, full-service retail optical centers. The company continues to expand its retail footprint with 165 corporate and franchise locations in 25 states while delivering affordable eye care services. The company consistently ranks among the top 15 largest optical retailers in the country by Vision Monday. For more information or inquiries about franchise opportunities, visit myeyelab.com or stantonoptical.com. 1 Eye exams available by independent eye care providers located within or adjacent to MyEyelab retail locations.
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Contact: Julianne Embry [email protected] | 561-275-2020 x 2087 FOR IMMEDIATE RELEASE
My Eyelab, a Leading Eye Health Provider, Plans Retail Expansion in Houston Area with 10 New Locations by 2020
Stores to Offer Accessible, Affordable Eye Care Solutions in Wallisville, Richmond, Tomball, Westchase, Pearland,
Cypress, Spring, and Humble HOUSTON – September 4, 2019 – My Eyelab, a retail brand of Now Optics, which is a leading eye health provider offering accessible and affordable eye care, today announced, an expanded retail presence in the Houston market with 10 new locations: Wallisville, Richmond, Tomball, Westchase, Pearland, Cypress, Spring, and Humble opening now through the first quarter of 2020. According to the U.S. Census Bureau data, in 2018, Houston ranked as a top-performing U.S. metro and has been a top 10 metro leading the nation in population and job growth. It is the fourth largest city and the fifth largest Metropolitan Statistical Area (MSA) in the nation. By 2020, Houston’s metro population forecasts show its population growth to increase 7.1 million. Tim Turner, regional manager for My Eyelab in the Houston area, attributes the areas population and job growth as a few of the determining factors in selecting this market for an increased retail store presence. “Houston is a part of the company’s expansion plans as we continue our growth in Texas,” said Turner. “By increasing our presence in existing areas including Houston while debuting in others, there is a greater opportunity to reach customers.”
The new locations increase the company’s retail store presence in Texas to 69 and feature an experience focused on convenience and ease with a design that highlights the latest technology. My Eyelab offers a myriad of services including complete eye exams on-site1 and walk-in appointments. Customers can choose from an assortment of over 2,000 frames to fit both style and budget – in nearly 2,600 square feet of space.
There are currently 11 My Eyelab stores in the Houston area. New store openings include:
1 Eye exams available by independent eye care providers located within or adjacent to MyEyelab retail locations.
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Houston: 19610 Tomball Parkway, #100 (Sept. 4) Wallisville: 15242 Wallisville Rd., Ste. F (Sept. 4) Richmond: 22377 Bellaire Blvd., #300 (Sept. 9) Tomball: 14090 Farm to Market 2920, Ste. B (coming in Oct.) Westchase: 10535 Westheimer Rd., #101 (coming in Nov.) Houston: 1051 Silver Rd. (coming in Q1 of 2020) Pearland: 2470 Pearland Parkway (coming in Q1 of 2020) Cypress: 26036 Highway 290 Ste.200 (coming in Q1 of 2020) Spring: 20530 Interstate 45 N. (coming in Q1 of 2020) Humble: TBD (coming in Q1 of 2020) Houston: 2008 S. Wayside Dr. (coming in Q1 of 2020)
Visit the new My Eyelab stores where two pair of eyeglasses are $59.952 including a free eye exam. Additionally, kids receive a free eyeglass lens upgrade with a glasses purchase for Back-to-School. For more information or to schedule an appointment go to MyEyelab.com or call 1-800-EYE TEST. Hours for retail stores are Monday through Saturday 9:00 a.m. to 7:00 p.m. and Sunday from Noon to 5:00 p.m.3 To learn more about the services and solutions available at My Eyelab, please visit your local My Eyelab retail store or MyEyelab.com. Follow us on social media to receive content, offers, and more. Visit facebook.com/myeyelab or on Instagram @myeyelab. My Eyelab franchise opportunities are available in select states. For franchise opportunities, call 561-800-4868. About Now Optics Now Optics, formerly known as Vision Precision Holdings, is a leader in the eye health industry. Its retail brands, My Eyelab and Stanton Optical, are amongst the nation’s fastest growing, full-service retail optical centers. The company continues to expand its retail footprint with 175 corporate and franchise locations in 25 states while delivering affordable eye care services. The company consistently ranks among the top 15 largest optical retailers in the country by Vision Monday. Visit myeyelab.com or stantonoptical.com for more information. For franchise opportunities, call 561-800-4868.
2 Valid on frames $19.00 or less with single-vision plastic lenses and a total power of +4 to -6 up to +/-2 cylinder.
Cannot be combined with other offers or insurance. Additional services or upgrades may change price of offer. Customer will be charged for the cost of the eye exam and will receive a credit against the value and/or bogo 2 pair offers equal to the lesser of the cost of the eye exam or $45.00 ($59.00 in AR, OK, MS, and AK). Eye exam otherwise has no cash value. My Eyelab does not perform eye exams. Eye exams available by independent eye care provider located within or adjacent to My Eyelab retail locations. For a complete list of details, see a sales associate. Valid 7/29/19 - 10/5/19. 3 Hours may vary by store.
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Contact: Julianne Embry [email protected] | 561-275-2020 x 2087 FOR IMMEDIATE RELEASE
My Eyelab, a Leading Eye Health Provider, Opens 10th Retail Store in Atlanta,
About 100 Total Jobs Added to Date in Market
Customer Appreciation Offer in New, Kennesaw, Ga. Location Announces Free Eye Exams from Oct. 28 – Nov. 9
ATLANTA, Ga.– October 24, 2019 – My Eyelab, a leading eye health provider offering accessible and affordable eye care solutions, opened its 10th retail store in Atlanta recently at 440 Ernest W. Barrett Parkway NW (Kennesaw, Ga.) expanding its presence to 11 locations in Georgia and about 100 total jobs to the local market. To celebrate, this new location only, is offering a Customer Appreciation special for a free eye exam4 from Oct. 28 – Nov. 9 with no
purchase necessary. Zain Attawala, My Eyelab franchise co-owner, is dedicated to Atlanta and recognizes the economic impact this store provides to the area by creating additional jobs and access to eye care products and services. “As multi-unit franchise co-owners in the Cobb area, Sagar and I are committed to providing affordable and accessible eye care and eye wear throughout metro Atlanta while expanding the company’s brand,” said Attawala.
The new location features an experience focused on convenience and ease with a design that highlights the latest technology. My Eyelab offer a myriad of services including complete eye exams on-site5 and walk-in appointments. Customers can choose from an assortment of over
2,000 frames to fit both style and budget – in about 3,100 square feet of space.
Visit this the Atlanta area My Eyelab stores where two pair of eyeglasses are $59.956 including
a free eye exam. To schedule an appointment, visit us online or call 1-800-EYE TEST. Hours for
4 Only applicable to comprehensive eyeglass exam. Cannot be combined with other offers or insurance. Additional
services or upgrades may change price of offer. Eye exam otherwise has no cash value. My Eyelab does not perform eye exams. Eye exams available by independent eye care provider located within or adjacent to My Eyelab retail locations. See sales associate for a complete list of details.
5 Eye exams available by independent eye care providers located within or adjacent to My Eyelab retail locations. 6 Valid on frames $19.00 or less with single-vision plastic lenses and a total power of +4 to -6 up to +/-2 cylinder.
Cannot be combined with other offers or insurance. Additional services or upgrades may change price of offer. Customer will be charged for the cost of the eye exam and will receive a credit against the value and/or bogo 2 pair
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retail stores are Monday through Saturday 9:00 a.m. to 7:00 p.m. and Sunday from Noon to 5:00 p.m.7
To learn more about the services and solutions available at My Eyelab, please visit your local retail store or find us online at MyEyelab.com. Follow us on social media to receive content, offers, and more. Follow us on Facebook at facebook.com/myeyelab or on Instagram at @myeyelab. My Eyelab franchise opportunities are available in select states. Details about the franchise business are available at myeyelab.com/franchise. About Now Optics Now Optics (formerly known as Vision Precision Holdings) is a leader in the eye health industry. Its retail brands, My Eyelab and Stanton Optical, are among the nation’s fastest growing, full-service retail optical centers. The company continues to expand its retail footprint with over 170 corporate and franchise locations in 25 states while delivering affordable eye care services. The company consistently ranks among the top 15 largest optical retailers in the country by Vision Monday. Visit myeyelab.com or stantonoptical.com for more information. Find details about franchise opportunities at myeyelab.com/franchise.
offers equal to the lesser of the cost of the eye exam or $45.00 ($59.00 in AR, OK, MS, and AK). Eye exam otherwise has no cash value. My Eyelab does not perform eye exams. Eye exams available by independent eye care provider located within or adjacent to My Eyelab retail locations. For a complete list of details, see a sales associate.
7 Hours may vary by store.
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MEDIA COVERAGE
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