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Vancouver Fashion Week Press Kit Spring/ Summer 2015
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VANCOUVER FASHION WEEK
PRESS KIT
INDEX
INTRODUCTION
VFW DESIGNERS
ATTENDANCE
DEMOGRAPHICS
VFW MEDIA
CONTACT
UPCOMING SHOWS
INTERNATIONAL DESIGNERS
ATTENDEES AT THE EVENT
ONLINE
SOCIAL MEDIA STATS
MEDIA PARTNERS LIST
VFW STREETSTYLE
VANCOUVER FASHION WEEK is a diverse and innovative fashion experience that features both established and emerging designers. It is the fastest growing fashion week in the world and the only industry event that actively seeks out to showcase international award-winning designers from over 30 global fashion capitals.
This biannual seven day event has the attendance of over 25,000 guests,including industry professionals, buyers, media, and VIPs.
VFW has built an international presence through worldwide and local media coverage on sites such as Global BC-1, Black Press, The Province,Le Monde, Sina.com, and Hunan TV, and provides exposure for designersin publications such as VOGUE, Glamour, FLARE, and New Home Living magazines.
Through the use of social media channels, our VFW staff generates excitement and awareness among the online communities for our events,fashion shows, designers, and sponsors.
Hailed as an opportunity unlike any other in North America, we inviteyou to attend our Spring / Summer 2015 season from September 15th to 21st, to experience the discovery of our world’s future leaders in fashion.
SS SPRING / SUMMER 2015
VANCOUVER FASHION WEEK
The upcoming Vancouver Fashion Week Spring / Summer 2015 will begin with the Opening Gala on the night of September 15th, where our guests will be treated to a night of sensory indulgence that will include music, performances and a sneak preview of the designer collections.
This invite-only event kicks off the week in style, creating local buzz and steering all attention towards the highly anticipated runway shows. Our lineup of hand-picked talent from all across Canada, and around the world, will showcase their designs over the week of September 16th to 21st, 2014.
INTRODUCTION
OPENING GALA
SEPTEMBER 15, 2014
RUNWAY SHOWS
SEPTEMBER 16 - 21, 2014
SS SPRING / SUMMER 2015
Jamal AbdourahmanPRODUCER
DESIGNERS
For 24 seasons, Vancouver Fashion Week has produced runways that celebrate multiculturalism and up and-coming talent. We strive to identify undiscovered designers by providing an accessible and an internationally reputable platform.
Through international media coverage and cogent buyer connectivity, VFW has provided the exposure to project past designers onto the stages of success.
As indicated in the map above, Vancouver Fashion Week designers come from across the world.
GABRIEL LAGE NADIA & ZEHRA
TAKAOKAMIHONG KIYOUNG
NOE BERNACELLI
NOE BERNACELLI
ATTENDANCE
- Over 25,000 attendees
- Local and international designers
- Buyers and fashion industry executives, famous bloggers
- Affluent consumers, including socialites and celebrities
- Professional photographers, stylists and models
VIP attendees in the past have included:
- Twilight’s Kristen Stewartand Robert Pattinson- Real Housewives ofVancouver- The Barenaked Ladies- Sam Roberts- Alanis Morissette- Christie Burke- Keegan Connor Tracy
DEMOGRAPHICS
NATIONAL REACH41,248,562
ONLINE VISITORS389,646,022
LIVESTREAM VIEWERS FW 14 - 14,291
VFW VIEWERS BY GENDER
FEMALE
MALE
58.3%
41.7%
VFW VIEWERS BY AGE
19 -24
25 -34
35 -44
45 -54
55 +
| 25.9%
| 25.1%
| 35.8%
| 9.5%
| 2.1%
SOCIAL MEDIA
SS 14 - 21,163
NEW ONLINE VISITORS58.64%
VERIFIED STATUS13,300 FOLLOWERS
19,000 LIKES
FOLLOWERS: 7,000ENGAGEMENT: 70%RETWEETS: 30%
* AS OF JUNE 2014
NATIONAL MEDIA COVERAGE
SOCIAL MEDIA
SS14 FW14
50 MILL
REACH
SS14
10 MILL
TWITTER GROWTH DURING VFW
COVERAGE & REACH
#VFWSTREETSTYLE
Vancouver Fashion Week produces a VFWStreetstyle Lookbook from the streets of Vancouver every day. This look book is shared with all of our social media followers and our blog followers with an average 45% reach.
VFW MEDIA 1626.COM24 HOURS98.5 OCEANA MAGAZINEANYCANAHORN TVALL TVAPPAREL-WEBASIAN CONNECTIONSASIAN PACIFIC POSTASIAN TVAVANT GARDEBC LIVINGBEAT ROUTE MAGAZINEBLANCOPOPBLACK PRESSBREAKFAST TELEVISIONCARASCARDIFF FASHIONCAVALIERCBCCECICELEBRATIONS MAGAZINEC-HEADS MAGAZINECITY TVCJOB68CNC WORLD TVCNTVNACOREA BEST MAGAZINECTVDARPAN MAGAZINEDEYANE MAGAZINEDONGA WOMANELLE MAGAZINEESTAMOSDENTROESTETICAESTILOFAME’D MAGAZINEFASHION 613FASHION BEATS PARISFASHION EXPORTFASHION TREND DIGESTFASHIONWEAREFASHIONADOFASHIONERFASHIONSCENE.NLFLARE MAGAZINEFRIEZE MAGAIZNEFTV NETWORK
1626.COM24 HOURS98.5 OCEANA MAGAZINEANYCANAHORN TVALL TVAPPAREL-WEBASIAN CONNECTIONSASIAN PACIFIC POSTASIAN TVAVANT GARDEBC LIVINGBEAT ROUTE MAGAZINEBLANCOPOPBLACK PRESSBREAKFAST TELEVISIONCARASCARDIFF FASHIONCAVALIERCBCCECICELEBRATIONS MAGAZINEC-HEADS MAGAZINECITY TVCJOB68CNC WORLD TVCNTVNACOREA BEST MAGAZINECTVDARPAN MAGAZINEDEYANE MAGAZINEDONGA WOMANELLE MAGAZINEESTAMOSDENTROESTETICAESTILOFAME’D MAGAZINEFASHION 613FASHION BEATS PARISFASHION EXPORTFASHION TREND DIGESTFASHIONWEAREFASHIONADOFASHIONERFASHIONSCENE.NLFLARE MAGAZINEFRIEZE MAGAIZNEFTV NETWORK
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CONTACTS & LINKS
PRODUCER
PR | BUSINESS DEVELOPMENT
JAMAL ABDOURAHMAN
YANA PETROVA
LIANA MASCAGNI
WWW.VANFASHIONWEEK.COM
FACEBOOK.COM/VANFASHIONWEEK
TWITTER.COM/VANFASHIONWEEK
INSTAGRAM: VANFASHIONWEEK
DESIGNER COORDINATOR
