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Press Conference June 4, 2013
DEF Key Events
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Tuesday, June 4
11:15-12:15 p.m. Day 1 Press Conference (Marriott, Blossom Hill I/II) 12:30-1:30 p.m. 1:1 Briefings (check personal schedule) (Marriott) 1:40-2:40 p.m. Converged Super Session (Convention Center, Room 230 ABC) 3:00-5:30 p.m. 1:1 Briefings (check personal schedule) (Marriott) 6:00-9:00 p.m. Expo Reception (Convention Center, Concourse Foyer) Wednesday, June 5
8:30-9:30 a.m. End-to-End Keynote (Civic Center Auditorium):
Alan Atkinson, VP & GM, Dell Storage
Tom Burns, VP & GM, Dell Networking
Pete Korce, VP & GM, Dell Storage
Forrest Norrod, VP & GM, Dell Server Solutions
Dario Zamarian, VP & GM, Dell Enterprise Systems & Solutions 10:00-11:00 a.m. Server Super Session (Convention Center, Room 230 ABC) 11:15-12:15 p.m. Day 2 Press Conference (Marriott, Blossom Hill I/II) 12:30-1:30 p.m. 1:1 Briefings (check personal schedule) (Marriott) 1:40-2:40 p.m. Storage Super Session (Convention Center, Room 230 ABC) 3:00-5:30 p.m. 1:1 Briefings (check personal schedule) (Marriott) 6:00-10:00 p.m. Celebration Event (San Pedro Market Square)
Thursday, June 6
8:30-9:30 a.m. Trends & Technology Keynote: Sam Greenblatt, VP & Chief Architect, Dell Enterprise Solutions Group (Civic Center Auditorium) 10:00-11:00 a.m. Networking Super Session (Convention Center, Room 230 ABC) 12:00-2:00 p.m. 1:1 Briefings (check personal schedule) (Marriott)
Online Press Kit: www.dell.com/def2013sanjose
Day One Press Conference Agenda
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Opening Remarks
Dario Zamarian VP & GM Dell Enterprise Systems & Solutions
Dell PowerEdge VRTX, Dell Modular Data Center News Forrest Norrod VP & GM Dell Server Solutions James (J.J.) Moore DeltaV Principal Software Engineer Emerson Process Management
Dell Active Infrastructure 1.1 News Dario Zamarian VP & GM Dell Enterprise Systems & Solutions Joe Miller IT Director Indianapolis Airport Authority
Dell Active Infrastructure for HPC Life Sciences News Tim Carroll Director Dell Global Research Computing James Lowey VP of Technology The Translational Genomics Research Institute (TGen)
Q&A • Jeff Baher, Executive Director, Dell Enterprise Solutions Group Product Marketing • Tracy Davis, VP & GM, Dell Data Center Solutions • Bob Fine, Product Director, Dell Storage • Kevin Noreen, Director, Dell Server Systems Management • Brian Payne, Executive Director, Dell Server Platform • Nariman Teymourian, Executive Director, Dell Converged Solutions
Dell-Oracle Partnership
Cheryl Cook VP Dell Enterprise Solutions Group
Dario Zamarian VP & GM Dell Enterprise Systems & Solutions
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• Dell Offers Wide Range of Converged Infrastructure Choices; from Office-Scale to Hyper Scale
News Summary
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• New solutions optimized for applications and workloads from branch office to scale-out data center
• PowerEdge VRTX eliminates the complexity, cost and sprawl of disparate IT devices and multiple
management tools
• High performance life sciences solution helps bring enhanced medical treatments to market
• Dell updates Active Infrastructure portfolio; reduces time provisioning new workloads by 99 percent
• Next generation of Dell Modular Data Center infrastructure expands capacity and customer flexibility
Forrest Norrod VP & GM Dell Server Solutions
James (J.J.) Moore DeltaV Principal Software Engineer Emerson Process Management
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PowerEdge VRTX The first integrated IT solution designed specifically for office environments
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PowerEdge VRTX
Scalable , secure and
future-proof
Easy to deploy, use and manage
Innovative space-saving
design
• Realize improved efficiency
- Reclaim hours of valuable administrator time with faster deployment, easier updates and remote configuration
• Experience greater simplicity
- Reduce hardware sprawl by over 75% with servers, storage and networking converged in a compact one office-optimized chassis
• Discover greater versatility
- Bring the capabilities of your data center into your branch office with the sleek, compact footprint of PowerEdge VRTX
PowerEdge VRTX—Simplifying the complex A simple, economical, right-sized solution
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PowerEdge VRTX
On average, a remote office or small business has 2.4 servers, an external storage device, a network switch and multiple management consoles, with little or no local IT staff.
Solutions ecosystem driving universal appeal Partner and Integrator engagement delivers choice and value
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Applications & Workloads
Branch Offices Financial/Hospitality
Education (K-12/College)
Retail Outlet (Small/Large)
Healthcare Offices (Hospital/Clinics)
Dev/Test Environment ERP/Private Cloud/HPC
Customer Use Cases
Federal/Military Remote/Regional/
File Sharing Print Sharing Email Unified Comms
POS Onsite Data Caching
Inventory Management
Security Backup & Recovery
WAN Acceleration Directory and Domain Services
VDI
ISV’s
System Integrators
Service
Providers
Channel Partners
Consulting Services
Deployment
Services
Support Services
Services Integration
Partner Integration
Emerson Process Management Evaluates Dell PowerEdge VRTX
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After • Combined servers, storage and networking • Reduced set-up time from 16 to 3 hours • Provided a pre-configured solution in a
sleek design
Before • Disparate pieces of hardware to create a
virtualization solution • The process takes 16 hours for experienced IT
staff • Limited space for IT equipment
• Emerson is a global manufacturing and technology company • The company has approximately 135,000 employees and 235 manufacturing locations
worldwide
Dario Zamarian VP & GM Dell Enterprise Systems & Solutions
Joe Miller IT Director Indianapolis Airport Authority
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Workload and Application-Centric Converged Solutions
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Pre-2013
vStart launch (Apr. ‘11) • vStart 50, 100, 200, 1000
US launch of Active Infrastructure 1.0 (Oct. ’12) • Active System 800 • Active System Manager 1.0
Acquisition of Gale Technologies (Nov. ‘12) • Expansion into workload &
VM deployment
January ‘13 March ‘13 June ‘13
New certified solutions for SAP HANA • First SAP HANA scale-out pre-
integrated systems
Launch of Active System Manager 7.0 • Built on Gale Technologies IP • Quick workload deployments
Worldwide launch of Active Infrastructure 1.1 • Active System 50, 200, 1000 • Active System Manager 7.1 • Validated workloads for VDI,
private cloud, enterprise apps
Active Infrastructure for HPC Life Sciences Solution Launch • Pre-integrated HPC system
uniquely designed for genomic analysis workloads
NEW!
What’s new in Active Infrastructure 1.1
In addition to AS 800, 3 new purpose-built pre-integrated systems and associated reference architectures:
• AS50: small, self-contained system for basic application needs
• AS200: intermediate, scalable system for general application needs
• AS1000: enterprise, highly scalable system for mission critical application needs
Active System Manager 7.1 introduces new capabilities:
• Rapid infrastructure on-boarding for quick time to value of new assets
• Stateless computing enabling workload migrations & workload scaling
• Deeper virtual integration, including support for Microsoft Hyper-V
• Broader compatibility matrix, including support for non-Dell hardware
New validated workloads: • Out-of-the-box workload template for Microsoft SQL server
• Reference architectures for:
- VDI (Citrix XenDesktop, Microsoft VDI, VMware View)
- Private cloud (Microsoft FastTrack)
- Enterprise applications (Microsoft Lync, Exchange, UC&C, SQL Server)
Widely available; new customer pre-sale and post-sale options:
• Worldwide availability of the entire Active Infrastructure family
• Expanded capabilities of pilots, evaluations, and proof of concepts (POCs)
• More service & support choices with enhancements, such as the new Support Assist, Copilot, and Pro Support Plus offerings
Active Systems
Faster, more accurate workload deployments
Active System Manager
Active Solutions
Customer Experience
Improved automation & centralization of data center management
Greater choice that is tailored to varied customer environments
Wider availability and expanded customer engagement options
AI revolutionizes the Data Center
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Product Innovation
more compute nodes per rack than Cisco, and 2x more than HP.
2.3x
more bandwidth leaving chassis vs. Cisco
6x
better system performance/watt than Cisco UCS
45%
Customer Experience
customer satisfaction with Dell ProSupport service
95%
#1
dedicated services professionals active in 90 countries
42k+
Solution Innovation
Rapidly Deploy
6x
fewer steps to deploy a complex virtualization cluster
99%
console for workload deployment instead of 8 previous tools increasing accuracy
1
faster implementation of new virtual infrastructure than doing it yourself
Maximize IT Efficiency
Strengthen IT Service Quality
In customer satisfaction for IT Service & Support
Customer Success Stories
Indianapolis Airport Authority
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• Introducing Joe Miller, IT Director at Indianapolis Airport Authority • About Indianapolis Airport Authority
- Owns and operates Indiana’s largest airport system - Serves more than 7 million business and leisure travelers each year - Home of the world’s second-largest FedEx Express operation and the nation’s
eighth-largest cargo facility - Approximately 10,000 people work at the airport each day
Tim Carroll Director Dell Global Research Computing
James Lowey VP of Technology The Translational Genomics Research Institute (TGen)
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Taking aim at pediatric cancer Customer-inspired innovation
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“With diseases like neuroblastoma, hours matter. Our new Dell HPC cluster allows us to do the processing we need to get a meaningful result in a clinically relevant amount of time.” Jason Corneveaux, Bioinformatician
800 server cores managed by one IT administrator
12-fold improvement in processing power for patient data
Scalable solution supports 100% annual growth in data volume
Reduced genomic analysis time from 7 days to a few hours
Achieve fast results with maximum efficiency Dell Active Infrastructure for HPC Life Sciences
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• A complete genome analysis in less than an 8 hr. workday • Up to 38 genomes processed per day • As low as 25 kilowatts per genome • Up to 8.26 sustained Tflops, 1.5 TBs RAM, 540TBs in 42U chassis • One source for solution design, delivery, and support
Efficiency Performance
Architected for genomic workloads
Open Integrated
Service and Support
How Dell is different… Active Infrastructure for HPC Life Sciences
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Product Innovation
Best-in-class
compute density and performance per watt
512 cores
Scalable file system based on Lustre Up to 20.1 GB/s reads Up to 10.5 GB/s writes.
PB+
Standards-based environment Linux OS, workload management and development tools
Customer Experience
Leading IT provider for “next gen” sequencing system suppliers
NGS
500+ compatible HCLS sw and devices
including rich genomic analysis sw ecosystem
500+
IT Services for healthcare suppliers
#1 Customer inspired Uniquely designed to accelerate genomic workflows from days to hours
Bioinformatics
expertise and architectural support
Complete pre-integrated platform reduces lengthy implementation timelines
Solution Innovation
Deliver fast, efficient results
Empower bioinformatics as a key value enabler
Maximize productivity by getting to production faster
- based on 2011 revenue. Gartner, Inc., Market Share: IT Services, 2011, Kathryn Hale et al, April 9, 2012
Commitment, collaboration, community and partnership
Cheryl Cook VP Dell Enterprise Solutions Group
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• Mutual preferred partners – Dell named a preferred x86 server partner for
Oracle – Oracle named Dell as a preferred enterprise
infrastructure partner
• Holistic integrated Dell solution from
purchase to support – Industry-unique streamlined support – Dell as the single point of contact
• New integrated offerings for Oracle
application platforms to be developed – Oracle Linux, Oracle VM, Oracle Enterprise
Manager – Dell PowerEdge servers, Dell enterprise storage
Dell and Oracle – Strengthened Partnership
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“This partnership with Dell is an extension
of Oracle’s engineered systems strategy
where we simplify IT and reduce
integration costs by delivering hardware
and software together. We believe that by
working together, Dell will gain significant
market share by delivering to its customers
an integrated, optimized solution designed
to deploy business critical applications.
This is just the beginning of a lot of great
things to come.”
- Mark Hurd, President, Oracle
Press Conference Q&A
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Dario Zamarian, VP & GM, Dell Enterprise Systems & Solutions
Forrest Norrod, VP & GM, Dell Server Solutions
Tim Carroll, Director, Dell Global Research Computing
Cheryl Cook, VP, Enterprise Solutions Group
Jeff Baher, Executive Director, Dell Enterprise Solutions Group Product Marketing
Tracy Davis, VP & GM, Dell Data Center Solutions
Bob Fine, Product Director, Dell Storage
Kevin Noreen, Director, Dell Server Systems Management
Brian Payne, Executive Director, Dell Server Platform
Nariman Teymourian, Executive Director, Dell Converged Solutions
James (J.J.) Moore, DeltaV Principal Software Engineer, Emerson Process Management
Joe Miller, IT Director, Indianapolis Airport Authority
James Lowey, VP of Technology, The Translational Genomics Research Institute (TGen)
Online Press Kit: www.dell.com/def2013sanjose