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Press book Doriane van Overeem

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Page 1: Press book Doriane van Overeem
Page 2: Press book Doriane van Overeem

Made in Belgium

Doriane van Overeem is a Belgian fashion designer, graduated from La Cambre Mode(s) in Brussels,

Belgium. Her taste for garments’ details, fabrics and finishes, comes from her mom that is always searching

for vintage pieces.

Through her experiences with Bernhard Willhelm, Manish Arora, Meadham Kirchhoff and Louise Gray, she has

developed a true know-how, a unique vision and a great sensitivity for textures, colours and prints. Her final

collection for La Cambre Mode(s) resumed well her universe and was greatly noticed in the press, in particular

with Ciara wearing one of her creations during Paris Fashion Week and then with exhibition of the collection

at the Galeries Lafayette in Paris.

It was an evidence to her to create her own label, focused on a nonconformist vision of women and on the

Made in Belgium.

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Made in Belgium

To Doriane van Overeem it’s not enough only making clothes, she speaks out about crucial issues of

feminity through « motto » garments and titles of her collections which offers a nonconformist vision of women.

Her first collection AW14 «Fatherfuckers’ Queen» is an invitation to ask yourself why the insult does not exist

for the other gender ? SS15 « The Way To Say No » points the trivialization of rape culture and street harass-

ment and reminds everyone owns the right to disagree with inappropriate behaviours and say it.

The other focus is to keep all pieces Made in Belgium. In a world of over consumption, it is also important to

fight and promote local know-how and ethical ways of manufacturing. The product is the right balance between

easy to wear cuts with luxury finishes and a great taste in colors. We can describe it as fun casual chic for daily

life and evenings.

Each collection presents one or several collaborations with artists from others disciplines. Per example, in

SS15 the embroidered jellyfish was based on drawings from a friend tattoo artist. In AW15 we used the vibrant

and abstract paintings of Nicolas Jonval to create exclusives overall prints.

ConceptDoriane van overeem

Page 4: Press book Doriane van Overeem

Made in Belgium

The world of Doriane van Overeem is full of fairy tales, mysterious creatures and beautiful flowers. This is

why AW15 is inspired by witches, where the title comes from « Witches Not Bitches » which empowers woman

and invites them to believe in their own natural strength.

Several symbols of magic are represented, as the raven from a painting of Nicolas Jonval, symbol of darkness

and witches’ companion. Also the pentagram, applied on sweaters and jackets. The collection is a mix of colors

and textures, with for this season, a special work on faux fur both in colors and in black as the beautiful faux

astrakhan. And always floral prints which are the common thread between each season.The collection com-

pletes 10 looks for 23 pieces.

Witches not bitchesAW15

Page 5: Press book Doriane van Overeem

Made in Belgium

Village Verve 49, rue du Bailli

1050 Bruxelles

Belgium

The Hobo Society http://www.hobosociety.com/

offline Stockistsonline stockists

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DORIANE VAN OVEREEMMADE IN BELGIUM

DORIANE VAN OVEREEMMADE IN BELGIUM

PressbookPressbook

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Made in Belgium

GAEL February 2015

Belgium

GLamour November 2014

Holland

Paper Magazine Paper Magazine

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Made in Belgium

De standaard June 2014Belgium

people style watchAugust 2014

USA

Paper MagazinePaper Magazine

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Made in Belgium

De standaard June 2014Belgium

De standaard June 2014Belgium

Paper Magazine Paper Magazine

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Made in Belgium

De standaard March 2014

Belgium

De standaard March 2014

Belgium

Paper Magazine Paper Magazine

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Made in Belgium

marie claire March 2014

USA

Marie claire March 2014

Belgium

Paper MagazinePaper Magazine

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Made in Belgium

elleJanuary 2014

Belgium

VictoireMarch 2014

Belgium

Paper Magazine Paper Magazine

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Made in Belgium

elleJanuary 2014

Belgium

Victoire December 2013

Belgium

Paper MagazinePaper Magazine

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Made in Belgium

VictoireAugust 2013

Belgium

vogueSeptembre 2013

Italy

Paper MagazinePaper Magazine

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Made in Belgium

Victoire August 2013

Belgium

THE JACKET THAT GRETA ...

THE LOOK: CREEP TALKS ...

A CLOSE READING OF ...

SOUND CHECK: ...

THESE ARE A FEW OF OUR ...

YOU SAY YOU WANT A ...

JUICE COUTURE! OCNY ...

LAMBORGHINI MERCY: ...

HUMBERTO GOES BACK TO ...

AMERICAN SPIRIT: WES ...

PARIS, FRANCE

< AMERICAN SPIRIT: WES LANG AT HALF GALLERY THE WILD MAGAZINE: WHERE I-D MEETS NATIONAL ... >

Photos by Servan Ilyne

Mon, November 11, 2013 A LA MODE

USA vs. Belgium: Doriane Van Overeem

by ALICE NEWELL-HANSON

In July of this year, Belgium crowned a new queen, Queen

Mathilde—incidentally, the first-ever Belgian-born Queen

consort—who is frequently spotted in homegrown designers

like DRIES VAN NOTEN. Meanwhile, also in Brussels, DORIANE

VAN OVEREEM, a recent graduate of the fashion school La

Cambre, is working on her own version of royalty.

For her graduate collection, now on the racks at OC,

Doriane played with white fur trims, added trains to the back of

wide-leg pants in eye-popping prints, and crested sunglasses

with Swarovski crystal crowns. Below, Doriane gives us the

details and shares an exclusive shoot featuring her fall

pieces.

Shop Doriane Van Overeem HERE.

Name of your collection:

Fatherfuckers' Queen. The title reverses the insult we all know

and is an invitation to think about women's image.

Please describe it in 140 characters or less:

A mix between ideas of royalty and punk/grunge dress codes.

If you could dress anyone in it—dead or alive, real or

fictional—who would it be?

M.I.A. or Nicki Minaj—that would be awesome!

Did you use any special techniques in your collection?

Together with textile designer Céline Vahsen, I created fabrics

using artisanal velvet flocking and marbling. I also worked with

Walter Lecompte on the fur.

Favorite piece?

The BACKLESS PRINTED TOP, which is a mix of Philip Jacobs

patterns and Liberty fabric.

If you opened a Doriane Van Overeem flagship store, where

would it be and what would it look like?

I'd love to be sold anywhere in Japan! The store would be cozy

and fun because I hate those cold stores in which everything

is painted white.

What is your typical workday like?

I drink a cup of coffee, put some music on, then start working

in my little studio.

What music do you listen to?

Almost everything; it really depends on my mood. At the

moment I'm really into L7, a riot grrrl band from the 80s and

First Aid Kit, which is really soft and moving.

What made you choose La Cambre?

It's one of the best schools in Europe for fashion design.

Who is your ultimate Belgian fashion idol?

Dries van Noten

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opening ceremonyNovember 2013

USA

Paper Magazine webzine

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Made in Belgium

Vogue January 2014

Italy

ElleJanuary 2014

Italy

webzine webzine

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Made in Belgium

maison minnie mouse-momuApril 2014

Antwerpen, Belgium

belmodo tvNovember 2013

Belgium

exhibition exhibition

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Made in Belgium

galeries lafayetteNovember 2013Paris, France

audrey kitching

celebrityexhibition

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Made in Belgium

Tiany Kiriloff

celebritycelebrity

LAZY KaT

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Made in Belgium

hande kodja audrey kitching

celebritycelebrity

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Made in Belgium

celebrity

axelle red

DORIANE VAN OVEREEM

148, rue Américaine1050 Brussels

Belgium +32487243329

[email protected] www.dorianevanovereem.com

Contact

Page 22: Press book Doriane van Overeem

DORIANE VAN OVEREEMMADE IN BELGIUM

DORIANE VAN OVEREEMMADE IN BELGIUM