Text of Press Advertising - Radio Times Christmas Issue Reason for advertising: Good brand awareness during...
Press Advertising - Radio TimesChristmas Issue
Reason for advertising: Good brand awareness during a key booking period when the new Guide is historically launched.
Response to date: 582 direct brochure requests via RT Brochures (not including direct requests via www.englishriviera.co.uk).*
Online - Information Link*Reason for Advertising: Low Cost Per Response (CPR), high volume of requests generated and good conversion from enquiries to bookings.
Response to date: 5000 brochure requests.
Direct Mail- CIC Holiday Brochure Panel *Reason for advertising: Good CPR, Strong database of UK Holiday consumers with high enquiries to bookings conversion.Response to date: 3,254 brochure requests (estimated response only 2,500 so a very strong campaign)