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*COST:Social Media Forum - $795 BD Metrics Workshop - $795Register for both events for only $1,295!
SPECIAL OFFERIndividual – Save 15% off the registration on ONE of the events. Use promo code 15COMBOCombination - Register for both events, or bring 2 or more people to one event, and receive 30% off the regular rate! Call 1-800-308-1700.
2 events designed for the law firm marketing Professional
2 EvENtS DESIgNED FOR thE laW FIRM MaRkEtINg pROFESSIONal
© 2012 thomson reuters 6-12
*REGISTER TODAY1.800.308.1700 http://bit.ly/SOCIALNY
610 opperman driveeagan, mn 55123
SPECIAL OFFERIndividual – Save 15% off the registration on ONE of the events. Use promo code 15COMBO
Combination – Register for both events, or bring 2 or more people to one event, and receive 30% off the regular rate! Call 1-800-308-1700 for more details.
Social & Digital Media for law firms 2012Connecting Revenue and ROI to your Digital Strategy: Video Mobile Devices & Blogs
SEptEMBER 20, 2012
NEW YORk, NYpRICE - $795
Using Metrics to improve Your firm’s Business development and marketing results–Interactive WorkshopSEptEMBER 21, 2012
NEW YORk, NY pRICE - $795
ThAnk YOUsPonsors
whAT OUR ATTEnDEES ARE SAYInG
Presortedstandard
U.s. Postage
paIDthomson reUters
SOCIAL&DIGITALMEDIA
2 0 1 2
in
For Law Firms
“ although I’m an active user of social media, I left the conference having learned a ton about how professionals and firms are using it to increase visibility, build relationships and develop business.”
“ i was impressed by the quality of the speakers, the location and the materials. i would attend this event all over again.”
- Attendees of 2012 Social & Digital Media For Law Firms event in San Francisco
in
Join the conversation.hashtag: #sml12
*REGISTER TODAYCall1.800.308.1700
Onlinehttp://bit.ly/SOCIalNY
COST:ST:Social Media Forum - $795BD Metrics Workshop - $795Register for both events for only $1,295!
in
Join the conversation.hashtag: #sml12
Social & Digital Media for law firms 2012
Connecting Revenue and ROI to your Digital Strategy: Video Mobile Devices & Blogsdiscover how to use metrics to measure the impact of social media on your firm as our panel of experts drawn from both inside and outside the legal industry discuss best practices and lessons learned. hear the results of greentarget’s in-house Counsel new media engagement survey, as we set the stage with a data driven discussion on how firm’s and attorneys are using social media and the implications for marketing and communications professionals moving forward. attendees then will learn how to best structure content and integrate mobile and video technologies to cultivate current relationships and engage potential clients, while measuring the contribution to your firms success and bottom line.
our panel of in-house counsel who will share their thoughts on what methods of social media really capture client’s attention and which ones simply don’t.
PROGRAM AGEnDA
PROGRAM AGEnDA
whether you are an attorney, a traditional marketer or a business developer, you are expected to develop and maintain a fertile business development environment for your firm. in order to achieve your firm’s stretch goals, it is critical to build a rigorous array of metrics designed to achieve your growth objectives, motivate your attorneys to participate in business development efforts and effectively measure how business is coming into your firm.
take it to the next level and discover how using metrics can be used to impact your overall firms business development goals and learn how to motivate attorneys to participate by attending the one-day interactive session the following day of the social & digital media forum. Participants will learn about the various ways that law firm marketing and business development departments currently measure success as we explore the characteristics of effective metrics and discuss the pros and cons of different measurement approaches. we will also review the psychological underpinnings of achieving metric-driven goals within the context of your firm’s business plans and growth needs and teach you how to analyze attorney motivations and behaviors and link their behavior patterns to metrics that will fulfill personal and firm objectives.
through a case study of a firm that implemented an effective metrics program and a group exercise designed to allow participants to create their own effective metrics programs and generate buy-in from their firm’s management, this interactive and intimate workshop will provide you with actionable and immediate ideas and tools that you can realize in your firm right away.
8:30 AM
Registration and Continental Breakfast
9:15 AM
Introductions
9:30 AM
The Setup
“ if i wanted to be a salesperson, i wouldn’t have gone to law school…“
> how attorneys feel about numbers and process
> what motivates attorneys > teaching the right lessons > Using metrics to model the right
behavior
10:15 AM
Break
10:30 AM
Group Discussions: Metrics —what’s new? what’s tried
and true? > revenue targets
> realization and Profitability > win/loss ratios > and more!
11:15 AM
Group Exercise: Rate your attorneys > attorney potential
> obstacles and roadblocks > management by objective > and more!
12:15 pM
Lunch
1:30 pM
Case Study: One firm’s five-year plan to incorporate metrics
2:15 pM
Using metrics to map out and implement a strategy > Creating a baseline (where are you
now?) > Using metrics to plot your course
and measure progress
3:00 pM
Group Exercise: Applying metrics to real-world problem-solving Participants will be given a practice group scenario and will work in teams to analyze the practice’s metrics and recommend a solution to its business challenge. teams will report back findings and solutions.
FRIDAY, SEPTEMBER 21, 2012
ThURSDAY, SEPTEMBER 20, 2012 SpEakERS:
wendy L. Bernero Chief of strategic initiatives, Proskauer rose llPwendy has more than 20 years of experience as a law firm business development and marketing professional and currently serves as Chief of strategic initiatives at Proskauer rose llP. she most recently was Chief marketing officer of fried frank llP.
James Stapleton Chief marketing and Business development officer, littler, mendelson P.C.James is the Chief marketing and Business development officer at littler, mendelson P. C. and is responsible for all strategic business development and marketing initiatives. his responsibilities include, developing and implementing business development and marketing strategy, overall business development results, business development metrics and reports, results-driven management, and business and market intelligence.
*REGISTER TODAY COSt - $7951.800.308.1700 http://bit.ly/SOCIALNY
TOPICS ThAT wILL BE ExAMInED DURInG ThE wORkShOP InCLUDE: > Useful metrics for measuring your
business development and marketing efforts
- revenue targets - Cross-selling - advertising and social media
numbers > what motivates attorneys and how
can you use numbers to influence and change their behavior
> setting goals, overcoming roadblocks and generating behavior patterns
> Business Plans - incorporating metric-driven goals
into useable business plans - generating management buy-in> interactive case studies and group
exercises designed around real world examples
8:15 AM
Registration and Continental Breakfast
8:45 AM
welcome and Opening Remarks
9 AM
State of the Legal Market
John e. Corey, founding Partner & President, greentarget
9:30 AM
Metrics Reporting: Connecting Social Media to Revenue Generation
> Blog and email analytics > Content distribution strategies > Commonly overlooked metrics
10:30 AM
networking Exercise: Twitter Madness
small group exercise in writing unique and memorable twitter bios for yourself and your firm.
10:45 AM
networking Break
11 AM
Is Content king? Being visible online.
this panel will address the issues of content marketing, visibility and distribution and will cover the following and more:
> where does email play a role? > how important is it to have a blog? > what roles do different media types
play – text, audio, video?
12:15 pM
Lunch
1:15 pM
Mobile this session will cover the “state of the
market” for mobile support by surveying the ways that law firms are using mobile to attract and retain clients.
2:15 pM
Anatomy of Video
video has been shown to be the quickest way to build rapport with potential clients and is an effective platform for highlighting your rainmaker’s personalities. Join this panel of attorneys and law firm marketers using video today who will share their experiences.
3:15 pM
networking Break
3:45 pM
Social Media: The Voice of the Client weighs In
whether it’s now or soon, your buyers will be paying attention to and employing social and digital media strategies. with all the advice offered to law firms from the experts, this panel will add yet another perspective.
4:30 pM
Concluding Remarks
Topics that will be examined during the conference include:
> metrics reporting: Connecting social media to revenue generation
> Content is king: integrating social into your firm’s Communication strategy
> anatomy of video
> engaging Clients with mobile technologies and Connecting with on the go Clients
> the voice of the Client weighs in
John E. Corey – founding Partner & President, greentarget
Silvia Coulter – m.s.P., Principal Consultant, Client development Practice, lawvision group, *Co-Chair
Aden Dauchess – director of digital media, womble Carlyle sandridge & rice llP, *Co-Chair
Adrian Dayton – speaker, author and weekly columnist for the national law Journal, *Co-Chair
Ayala Deutsch – senior vice President & Chief intellectual Property Counsel , nBa Properties, inc.
Andrew Echenberg – President, Panvista
Amy knapp – author and founder, knapp marketing
Adrian Lurssen – Co-founder/vP strategic development, Jd supra
Gerry Oginski – founder, video Producer & director, the lawyers’ video studio and owner, the law office of gerald m. oginski, llC
Linda Orton – President and founder, vid4Pro, llC and intelligent video solutions @vid4Pro
neil Rosenbaum – senior manager of Business development, arnold & Porter llP
Lisa Salazar – internet marketing manager, fulbright & Jaworski llP
Frank Spadafino – Chief information officer, epstein Becker & green, P.C.
Adam L. Stock – director of Business development & marketing, allen matkins leck gamble mallory & natsis llP, *Co-Chair
RJ williams – assistant director, marketing & Communications, skadden, arps, slate, meagher & flom llP
FACULTY list
Using Metrics to improve Your firm’s Business development and marketing results–Interactive Workshop
FACULTY list
*REGISTER TODAY COSt - $7951.800.308.1700 http://bit.ly/SOCIALNY
Social & Digital Media for law firms 2012
Connecting Revenue and ROI to your Digital Strategy: Video Mobile Devices & Blogsdiscover how to use metrics to measure the impact of social media on your firm as our panel of experts drawn from both inside and outside the legal industry discuss best practices and lessons learned. hear the results of greentarget’s in-house Counsel new media engagement survey, as we set the stage with a data driven discussion on how firm’s and attorneys are using social media and the implications for marketing and communications professionals moving forward. attendees then will learn how to best structure content and integrate mobile and video technologies to cultivate current relationships and engage potential clients, while measuring the contribution to your firms success and bottom line.
our panel of in-house counsel who will share their thoughts on what methods of social media really capture client’s attention and which ones simply don’t.
PROGRAM AGEnDA
PROGRAM AGEnDA
whether you are an attorney, a traditional marketer or a business developer, you are expected to develop and maintain a fertile business development environment for your firm. in order to achieve your firm’s stretch goals, it is critical to build a rigorous array of metrics designed to achieve your growth objectives, motivate your attorneys to participate in business development efforts and effectively measure how business is coming into your firm.
take it to the next level and discover how using metrics can be used to impact your overall firms business development goals and learn how to motivate attorneys to participate by attending the one-day interactive session the following day of the social & digital media forum. Participants will learn about the various ways that law firm marketing and business development departments currently measure success as we explore the characteristics of effective metrics and discuss the pros and cons of different measurement approaches. we will also review the psychological underpinnings of achieving metric-driven goals within the context of your firm’s business plans and growth needs and teach you how to analyze attorney motivations and behaviors and link their behavior patterns to metrics that will fulfill personal and firm objectives.
through a case study of a firm that implemented an effective metrics program and a group exercise designed to allow participants to create their own effective metrics programs and generate buy-in from their firm’s management, this interactive and intimate workshop will provide you with actionable and immediate ideas and tools that you can realize in your firm right away.
8:30 AM
Registration and Continental Breakfast
9:15 AM
Introductions
9:30 AM
The Setup
“ if i wanted to be a salesperson, i wouldn’t have gone to law school…“
> how attorneys feel about numbers and process
> what motivates attorneys > teaching the right lessons > Using metrics to model the right
behavior
10:15 AM
Break
10:30 AM
Group Discussions: Metrics —what’s new? what’s tried
and true? > revenue targets
> realization and Profitability > win/loss ratios > and more!
11:15 AM
Group Exercise: Rate your attorneys > attorney potential
> obstacles and roadblocks > management by objective > and more!
12:15 pM
Lunch
1:30 pM
Case Study: One firm’s five-year plan to incorporate metrics
2:15 pM
Using metrics to map out and implement a strategy > Creating a baseline (where are you
now?) > Using metrics to plot your course
and measure progress
3:00 pM
Group Exercise: Applying metrics to real-world problem-solving Participants will be given a practice group scenario and will work in teams to analyze the practice’s metrics and recommend a solution to its business challenge. teams will report back findings and solutions.
FRIDAY, SEPTEMBER 21, 2012
ThURSDAY, SEPTEMBER 20, 2012 SpEakERS:
wendy L. Bernero Chief of strategic initiatives, Proskauer rose llPwendy has more than 20 years of experience as a law firm business development and marketing professional and currently serves as Chief of strategic initiatives at Proskauer rose llP. she most recently was Chief marketing officer of fried frank llP.
James Stapleton Chief marketing and Business development officer, littler, mendelson P.C.James is the Chief marketing and Business development officer at littler, mendelson P. C. and is responsible for all strategic business development and marketing initiatives. his responsibilities include, developing and implementing business development and marketing strategy, overall business development results, business development metrics and reports, results-driven management, and business and market intelligence.
*REGISTER TODAY COSt - $7951.800.308.1700 http://bit.ly/SOCIALNY
TOPICS ThAT wILL BE ExAMInED DURInG ThE wORkShOP InCLUDE: > Useful metrics for measuring your
business development and marketing efforts
- revenue targets - Cross-selling - advertising and social media
numbers > what motivates attorneys and how
can you use numbers to influence and change their behavior
> setting goals, overcoming roadblocks and generating behavior patterns
> Business Plans - incorporating metric-driven goals
into useable business plans - generating management buy-in> interactive case studies and group
exercises designed around real world examples
8:15 AM
Registration and Continental Breakfast
8:45 AM
welcome and Opening Remarks
9 AM
State of the Legal Market
John e. Corey, founding Partner & President, greentarget
9:30 AM
Metrics Reporting: Connecting Social Media to Revenue Generation
> Blog and email analytics > Content distribution strategies > Commonly overlooked metrics
10:30 AM
networking Exercise: Twitter Madness
small group exercise in writing unique and memorable twitter bios for yourself and your firm.
10:45 AM
networking Break
11 AM
Is Content king? Being visible online.
this panel will address the issues of content marketing, visibility and distribution and will cover the following and more:
> where does email play a role? > how important is it to have a blog? > what roles do different media types
play – text, audio, video?
12:15 pM
Lunch
1:15 pM
Mobile this session will cover the “state of the
market” for mobile support by surveying the ways that law firms are using mobile to attract and retain clients.
2:15 pM
Anatomy of Video
video has been shown to be the quickest way to build rapport with potential clients and is an effective platform for highlighting your rainmaker’s personalities. Join this panel of attorneys and law firm marketers using video today who will share their experiences.
3:15 pM
networking Break
3:45 pM
Social Media: The Voice of the Client weighs In
whether it’s now or soon, your buyers will be paying attention to and employing social and digital media strategies. with all the advice offered to law firms from the experts, this panel will add yet another perspective.
4:30 pM
Concluding Remarks
Topics that will be examined during the conference include:
> metrics reporting: Connecting social media to revenue generation
> Content is king: integrating social into your firm’s Communication strategy
> anatomy of video
> engaging Clients with mobile technologies and Connecting with on the go Clients
> the voice of the Client weighs in
John E. Corey – founding Partner & President, greentarget
Silvia Coulter – m.s.P., Principal Consultant, Client development Practice, lawvision group, *Co-Chair
Aden Dauchess – director of digital media, womble Carlyle sandridge & rice llP, *Co-Chair
Adrian Dayton – speaker, author and weekly columnist for the national law Journal, *Co-Chair
Ayala Deutsch – senior vice President & Chief intellectual Property Counsel , nBa Properties, inc.
Andrew Echenberg – President, Panvista
Amy knapp – author and founder, knapp marketing
Adrian Lurssen – Co-founder/vP strategic development, Jd supra
Gerry Oginski – founder, video Producer & director, the lawyers’ video studio and owner, the law office of gerald m. oginski, llC
Linda Orton – President and founder, vid4Pro, llC and intelligent video solutions @vid4Pro
neil Rosenbaum – senior manager of Business development, arnold & Porter llP
Lisa Salazar – internet marketing manager, fulbright & Jaworski llP
Frank Spadafino – Chief information officer, epstein Becker & green, P.C.
Adam L. Stock – director of Business development & marketing, allen matkins leck gamble mallory & natsis llP, *Co-Chair
RJ williams – assistant director, marketing & Communications, skadden, arps, slate, meagher & flom llP
FACULTY list
Using Metrics to improve Your firm’s Business development and marketing results–Interactive Workshop
FACULTY list
*REGISTER TODAY COSt - $7951.800.308.1700 http://bit.ly/SOCIALNY
*COST:Social Media Forum - $795 BD Metrics Workshop - $795Register for both events for only $1,295!
SPECIAL OFFERIndividual – Save 15% off the registration on ONE of the events. Use promo code 15COMBOCombination - Register for both events, or bring 2 or more people to one event, and receive 30% off the regular rate! Call 1-800-308-1700.
2 events designed for the law firm marketing Professional
2 EvENtS DESIgNED FOR thE laW FIRM MaRkEtINg pROFESSIONal
© 2012 thomson reuters 6-12
*REGISTER TODAY1.800.308.1700 http://bit.ly/SOCIALNY
610 opperman driveeagan, mn 55123
SPECIAL OFFERIndividual – Save 15% off the registration on ONE of the events. Use promo code 15COMBO
Combination – Register for both events, or bring 2 or more people to one event, and receive 30% off the regular rate! Call 1-800-308-1700 for more details.
Social & Digital Media for law firms 2012Connecting Revenue and ROI to your Digital Strategy: Video Mobile Devices & Blogs
SEptEMBER 20, 2012
NEW YORk, NYpRICE - $795
Using Metrics to improve Your firm’s Business development and marketing results–Interactive WorkshopSEptEMBER 21, 2012
NEW YORk, NY pRICE - $795
ThAnk YOUsPonsors
whAT OUR ATTEnDEES ARE SAYInG
Presortedstandard
U.s. Postage
paIDthomson reUters
SOCIAL&DIGITALMEDIA
2 0 1 2
in
For Law Firms
“ although I’m an active user of social media, I left the conference having learned a ton about how professionals and firms are using it to increase visibility, build relationships and develop business.”
“ i was impressed by the quality of the speakers, the location and the materials. i would attend this event all over again.”
- Attendees of 2012 Social & Digital Media For Law Firms event in San Francisco
in
Join the conversation.hashtag: #sml12
*REGISTER TODAYCall1.800.308.1700
Onlinehttp://bit.ly/SOCIalNY
COST:ST:Social Media Forum - $795BD Metrics Workshop - $795Register for both events for only $1,295!
in
Join the conversation.hashtag: #sml12
