Preserving independence helps

real estate firm grow

Maintaining freedom assists realty firm grow

The job: Syd Leibovitch, 48, is owner as well as president of Rodeo Real estate in

Bel-Air, one of the biggest independent realty companies in California, with 12

branch workplaces in Los Angeles and also Ventura regions staffed by about 1,000

brokers as well as brokers.

When various other property companies needed to reduce on the services they

supplied their brokers-- advertising and marketing, advertising, assistance

personnel, public relations-- he kept them in position and says he has actually

reaped the benefits. The technique not simply victoried him loyalty from his present

brokers, yet he was additionally able to hire skill far from competitors.

"The biggest distinction is that a big firm is run by really brilliant individuals,

perhaps MBAs from Harvard," he stated. "I might not be the smartest guy, however

I recognize precisely what these Realtors are looking at as well as what they

require.".

Background: Leibovitch's daddy was a medical professional, as well as his mother

was a homemaker as well as real estate investor. His mother provided him

suggestions on getting his first residence, and also he received his dad's love for

total immersion in his job.

"He used to go to sleep book clinical journals," Leibovitch stated. "That's exactly

what I do, merely with real estate.".

Leibovitch ran track as well as cross-country at Cal State Northridge and also later

UCLA, where he majored in social psychology and also took many company and

economics programs. Being a sportsmen showed him to be persistent, strive and

look after himself, he stated.

"After running ONE HUNDRED miles a week, selling property isn't really extremely

hard," he stated. "You need to have the ability to look after yourself to carry out-- if

you do not feel excellent, it's tough to be effective." He still runs 40 miles a week.

A begin to delight in: Leibovitch obtained his first work at age 15, functioning the

counter at a hotdog stand. Within a year he was manager.

"I have actually always been a hard worker, and also I have always been very

independent," he claimed. "I never really wished to rely upon any individual.".

At age 19, Leibovitch acquired his initial house for about $100,000 in Canoga Park,

putting down financial savings as well as bar mitzvah cash as a deposit. He stayed

in it throughout college as well as rented spaces to cover his home loan. On a risk

from among his flatmates, he took-- as well as passed-- the test for his The golden

state real estate license throughout his elderly year. During the winter months

break, he sold four houses within three weeks.

"I loved it and I couldn't give it up," Leibovitch said. "I just liked marketing

something that everyone required.".

Stepping out: After working for a couple of real estate business locally, including

Coldwell Banker, Leibovitch founded Paramount Feature out of his garage area in

1986 with about $50,000 in start-up funds that he got by securing a 2nd loan on

his Northridge property. "Paramount meant the very best," he stated. "I similar to

the name.".

Moving up: With the objective of updating the firm's graphic, he altered its name to

Rodeo Real estate in 2001. Leibovitch ran the firm the means he would certainly

have suched as a brokerage firm to help him when he was a young representative,

he stated.

He acquired a print shop to take care of each one of his agents' fliers as well as

signs, hired an advertising supervisor from a significant house builder, put together

an internal advertising and marketing team, employed his very own public relations

team to inform the media of any sort of big deals the firm's agents tattooed as well

as came up with his very own Web advertising team. His clients are his brokers, he

said. His ideology is that if his agents could make one or two even more sales a

month working for his company than for a rival, he has done his job as manager.

"By having all those people, they have a great deal more time to market property,"

he claimed. "That is truly crucial.".

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