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Presents
OMC WORLD CUP • PARIS 2020
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12, 13 & 14 SEPT 20
*
YOU AREA manufacturer / distributor
of cosmetic products
An equipment manufacturer / distributor
A training organisation
A supplier of point-of-sale services or equipment YOU MEET
Buyers
Beauty and hairdressing professionals
Distributors
Retailers / Wholesalers
Consultants / trainers
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51,969 trade visitors in 2019
86 nationalities represented
THE HAIR AND BEAUTY EVENT OF THE YEARTHE LEADER IN INNOVATION, CREATIVITY AND TRENDS
The MCB by Beauté Sélection fair offers a real showcase for national and international manufacturers to present innovations and new products right at the heart of the show. It brings together the leaders of the hairdressing and global beauty market at a key moment as collections are launched and innovations for the coming year are presented.
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30% of exhibitorsINTERNATIONAL
70% of exhibitorsFRENCH
41% To identify new trends
and innovations in the sector
22% To attend the artistic
programme and discover the new collections
37% To buy products /
place orders
TOP 5 VISITING COUNTRIES
1 Belgium (28%) 2 China (15%) 3 Italy (7%) 4 Spain (6%) 5 Switzerland (5%)
REASONSFOR
VISITING
COMPANYPOSITION
46% business leaders
90% professional buyers
+150 accredited journalists13 countries represented
+900,000 people unique Instagram hits during the two days of the trade show
PRES
S
NEW FOR 2020MCB by Beauté Sélection is continually evolving and focuses on developing its offer every year:
The 2020 edition will highlight global beauty with the development of new categories in the exhibition area:
• An area dedicated to eyelashes and nails
• An area dedicated to private labels and custom packaging
With the aim to increase its international influence, MCB by Beauté Sélection is developing its international pavilions:
• Building on the success of the Chinese pavilion in 2019, the show is launching a Brazilian pavilion in partnership with the Brazilian embassy as well as a Korean pavilion.
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A CREATIVE A CREATIVE AND ARTISTIC AND ARTISTIC OFFEROFFERCreative and artistic vision, discoveries and inspirations with:• Young, emerging international talents• Stages installed right in the heart of
the show: Brand stage, 360° stage, conference room, Main stage…
• Technical demonstrations featuring products and trends
• An international Eyelash & Nail competition with 50 brands present
• The development of services, management, marketing, and customer loyalty
• The Innovation Awards, which recognise the most innovative products and services of the year.
Presents
OMC WORLD CUP • PARIS 2020
MCB BY BEAUTE SELECTION WELCOMES HAIRWORLD 2020The 2020 show will feature 1,300 international competitors from over 40 countries competing in events dedicated to hair, skincare and make-up.Building on the success of previous years, the OMC and MCB by Beauté Sélection have chosen to extend their partnership by making it official that they will host the forthcoming Hairworld events in Paris at the fairs in 2022, 2023 and 2024.
INFLUENCE INFLUENCE AT THE SERVICE OF BRANDS AT THE SERVICE OF BRANDS MCB by Beauté Sélection understands the importance of developing an influencing strategy and wants to help you benefit from this digital lever to generate traffic while gaining visibility. Integrate our influencing strategy and participate in “Loft HBW”:• 20 influencers active in 2019 (with an average engagement rate
of 4%)• 9 influencers involved in the MCB by Beauté Sélection fair in 2019
(with an average commitment rate of 5.1%)• 1,884,600 unique people reached on Instagram during the Loft• 927,900 unique people reached on Instagram during the MCB by
Beauté Sélection fair
+100,000 WEBSITE VISITORS
85,332 EMAIL ADDRESSES AVAILABLE
+30,000FOLLOWERS ON FACEBOOK
A MARKETING PLAN DEDICATED TO YOUThe MCB by Beauté Sélection helps you prepare to participate by promoting meetings with professional visitors to ensure you benefit from productive contacts.• Visitor itinerary• Classification of visitor data• Matchmaking Service between
visitors and exhibitors• Influencer marketing strategy• Annual visibility
Join the BS Community
A Beauté Diffusion Events organisation47 avenue de Flandre - 59290 Wasquehal - france
Tel : +33 (0)3 28 07 32 95 Fax : +33 (0)3 28 07 32 25
PLAN YOUR ATTENDANCE:
12, 13 & 14 SEPT 20
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