Embed Size (px)
Citation preview
1
Presenters – Webster University LibrariansMary Anne Erwin, MLS
Instruction & Liaison Services Librarian
[email protected] 314-246-7841
Holly Hubenschmidt, MLS, AHIPHead of Instruction & Liaison Services
[email protected] 314-246-8673
WELCOME
2
AGENDA FOR TODAY’S WEBINAR
Overview of library databases (and some free websites)
• Demographics and psychographics
• Business directories
• Business news
• Education trends
• Education demographics
Future webinars: What’s next?
3
Look here for the recruiting research guide
4
LIBRARY WEBSITE: http://library.webster.edu/
RESEARCH GUIDE
This presentation is an overview of the resources compiled at http://libguides.webster.edu/recruiting
5
DEMOGRAPHICS AND PSYCHOGRAPHICS
American Fact Finder – freely available on the webhttp://factfinder2.census.gov
Library DatabasesLocal Market Audience Analyst (SRDS)ReferenceUSA – US Consumer & Lifestyles
6
7
8
9
Columbia city, South CarolinaAll sectors: Geographic Area Series: Economy-Wide Key Statistics: 2012
10
Occupation by sex and media earnings in past 12 months
Estimated population data gathered by the 2014 American Community Survey
11
12
13
14
15
16
17
Center point = Columbia Metro
campus: 100 Gateway Corporate Blvd, zip:
29203Radius = 3 mi.
Geography > Map based search > Define RadiusLifestyles > Sports > Golf
18
19
20
WU
21
Consumer SnapshotWhen this data is added to a search/filter, individuals are no longer identified on the results.
22
BUSINESS DIRECTORIESReferenceUSA – US BusinessesInternational Directories
Uniworld Directories- American Firms Operating in Foreign Countries -- Foreign Firms Operating in the United States
Factiva – deeper company info; company search by name only
23
24
Reference USA
US Business Database
25
26
27
BUSINESS NEWS
BizJournals40+ metro-area business weekly newspapersBook of Lists
FactivaInternational news
28
29
BizJournals
Browse issues
• Search across newspapers • Apply filters by city and/or
industry
30
31
Results
EDUCATION TRENDSInside Higher Ed https://www.insidehighered.com/Chronicle of Higher EducationERIC
32
33
CHRONICLE OF HIGHER EDUCATION
34
EDUCATION DEMOGRAPHICS
IPEDS https://nces.ed.gov/ipeds/
DIGEST OF EDUCATION STATISTICS https://nces.ed.gov/programs/digest/
35
IPEDS (THE INTEGRATED POSTSECONDARY EDUCATION DATA SYSTEM)
36
WHAT’S NEXT?
To all registrants we will send:• The webinar recording• The link to the research guide• An invitation for your suggestions for future
webinars such as indepth exploration of library resources, researching to propose a new program for your campus, and other ideas
37
