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Presenter: Rich Lee
Location Suitability AnalysisNew Burger stores in San
Fernando Valley
2010 Fall 406 Final Project
In-N-Out Burger is famous in South West America. Established in 1948 at Baldwin Park, CA, In-N-Out nowadays has more than 250 stores.
This project assumed that In-N-Out intends to serve more customers in San Fernando Valley, CA, so the company needs to find a new store location.
Since there are too many factors may affect the decision, In-N-Out decided to apply Location Suitability Analysis method in GIS to make sure that their new store could locate in a suitable place.
I. Introduction
I. Introduction
Where is the best new store locations in San Fernando Valley, CA?
Factors: Closer to highway Existing locations Land use type Population (Age from 18 to 39) Others
II. Question
In this project, the following data had been used: Current In-N-Out locations
Download from The official website: www.in-n-out.com
San Fernando Valley ESRI US Street Map (copy form Geography Data
Drive) (Including Background data, Census data, Highway
data) Land use Data
Copy from Geography Data Drive
III. Data and Sources
Pre-Processing In-N-Out Locations:
Geo-Coding existing In-N-Out locations data by Google Map
Convert (Lat, Lon) into Shapefile (polygon) Buffer all the locations with 0.5 mi radius from
0.5 to 3.5 miles Highway data:
Select those highways in the study area▪ I-5, I-405, I-210, US-101, SR-118, SR-170
IV. GIS Methodology
Pre-Processing Land use type:
Classify different land use type into 1 to 10 scale▪ agriculture and government places are 0~3▪ residential places are 5▪ commercial places are 10
Census data (Age): Reclassify the population from age 18 to 39
into 10 groups
IV. GIS Methodology
IV. GIS Methodology
IV. GIS Methodology
Data Analysis Euclidean Distance
For In-N-Out locations and Highway data Convert into “Raster” format with the same
cell sizes Reclassify
convert all the raster data into 1 to 10 scale, so the overlap will be done under the same conditions with each data layers.
Weighted Overlay Majority
IV. GIS Methodology
Data Analysis Weighted Overlay
Existing location---40% Highway---30%Age---20% Land use type---10%
Majority By Eight cell size make sure the places are large enough
Final Selection within 0.2 mi to Highway
IV. GIS Methodology
V. Results
V. Results
The final output are three different places located in the east of the study area. Those places are around I-5 and I-210 in SF valley.
Due to the number of factors, it is hard to have only one optimal site.
However, those three locations are still good suggestions that In-N-Out burger could start to do more research about ( e.g. real estate price).
If there could have more elements added into analysis, the result will be better.
VI. Discussion
The analysis of location suitability is a good method to support the decision maker and it could be applied into a wide range.
Those analysis methods could be combined into a “Spatial Decision Support System”, in which could help the decision maker to find a better solution that is based on the latest updated geographical information data.
VI. Discussion
VII. Poster