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Integrating Central America and the
Caribbean
Presentation Title | Presenter Name
Vision & Mission
Temple
Strategy Regional Local
Growth Projection New Markets
Success Cases
Presentation Title | Presenter Name
Vision
Mission
Be the most profitable and recognized fitness equipment distributor in Central America and the Caribbean.
Use our regional infrastructure to deliver our products to regional and local clients.
Presentation Title | Presenter Name
Strategic
Alliances
Clients
Brands and
Products
Our Temple
ValueEBITDA - Growth – Geographical Footprint
Human Resources - Service Culture - Technology
Presentation Title | Presenter Name
Regional Strategy
Logistics / Technology
Sports and Health -Medicine
Local Presence
Product Quality
Presentation Title | Presenter Name
Regional Strategy
Presentation Title | Presenter Name
Business Model
Free Zone (Panama)
Strategic Location
Logistics
Inventory
Response Times
Presentation Title | Presenter Name
Business Model
Concept Stores
Show Case
Variety of complementary products & accessories: Polar Harbinger Garmin G-Sports
Wholesale
Presentation Title | Presenter Name
PRESIDENT:
Guillermo de Saint Malo E.
GENERAL MANAGER:
Dianik Peren
COMMERCIAL MANAGER:
Ana Julia Urrutia
PANAMA:
Melinda Aleman
CFZ:
Giovanna Rodriguez
EL SALVADOR:
Carmen Miguel
COSTA RICA:
Diana Chinchilla
GUATEMALA:
Hans Herman HONDURAS: Max Vincenti
NICARAGUA:Sharon Amador
PRODUCT MANAGER:
Hans Herman
LOGISTICS MANAGER:
Giovanna Rodriguez
SERVICE MANAGER:
Guicela Carranza
10
Organizational Structure
Business Model
CORPORATE SUPPORT UNIT
FINANCE AND BD: Fernando RobletoACCOUNTING: Miguel MurilloIT: Miguel Canto
* Next Opening: Dominican Republic
Presentation Title | Presenter Name 11
Our commitment: Invest to make our business grow
Business Model
+ New markets, (ERP y CRM), technology which integrates the business.
+ More than 50% of our investment is in human resources.
+ Flexible structure, agile and adaptable for accelerated growth.
52%
15%
33%
Personell & Training New Assets New Stores
Presentation Title | Presenter Name 12
Sales Growth Projection2009A
2010A
2011P
2012P
2013P
CAGR 50%
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fitnesslatam.com
Presence on social networks
Intelligent IT architecture
Positioning of our new Web Site in search
engines
Specific and constant metrics
Internet
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Guatemala
Local Strategy
Presentation Title | Presenter Name
+ Commercial Strategy
+ Post-sale service
+ Gyms y institutional client
+ Accessories
+ Home products
+ Special focus on
+ Hotels
+ Reconversion / Repowering
+ Wholesale - accessories and
equipment
+ Government
Local Strategy
Guatemala
Presentation Title | Presenter Name
El Salvador
Local Strategy
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Local Strategy
El Salvador
+ Commercial Strategy
+ Gyms
+ Hotels
+ Condos & housing developments
+ Accessories
+ Home products
+ Special focus on
+ Private Soccer Clubs
+ Promoting gym market
+ Alliances with Hotel chains and
department stores
+ Wholesale - Equipment and
accessories
Presentation Title | Presenter Name
Costa Rica
Local Strategy
Presentation Title | Presenter Name
Local Strategy
Costa Rica
+ Commercial Strategy
+ Gyms
+ Hotels
+ Condos & housing developments
+ Accessories
+ Special focus on
+ Hotels and Gyms
+ Real estate market
+ Institutional
+ Alliances with sports market
+ Reconversion / Repowering
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Panama
Local Strategy
Presentation Title | Presenter Name
Local Strategy
Panama
+ Commercial Strategy
+ Hotels and tourism
+ Real Estate Projects
+ Wholesale - Accessories
+ Home products
+ Special focus on
+ Promoting gym market
+ Alliances with Hotels and
department stores
+ Government
+ Sporting Events / Medical
Presentation Title | Presenter Name
Nicaragua
New Markets
+ Commercial Strategy
+ Gyms – Small and large
+ Hotels and tourism projects
+ Home Products
+ Accessories
+ Special focus on
+ Promote gym market
+ Alliance with Hotel Chains
+ Government
+ Sporting Events / Medical
Presentation Title | Presenter Name
Honduras
New Markets
+ Commercial Strategy
+ Gyms
+ Sports Teams
+ Hotels
+ Condos
+ Wholesale - accessories
+ Special focus on
+ Promoting the gym market
+ Government
+ Alliance with department stores
Presentation Title | Presenter Name
Success Cases
Presenter Name | Date
Thank You!
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