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Presented to: Space 150
Dan Murphy
Triton Digital
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Triton Engagement Network
REACHCommunicate directly with loyal database members
TRAFFICCreating relevant and engaged relationships through rich content and promotions
TARGETINGGrab your audience's attention beyond the stream leveraging our non-audio advertising vehicles to increase your reach
TRACKINGEvery member's engagement is tracked and measured to allow you to better optimize your campaign and return on investment
OVER 10 MILLION CONFIRMED MEMBERS
ENGAGEMENT PLATFORMS• Loyalty Rewards Network• Contesting (UGC, Photo Splash, Video Splash, Text Uploads)• Sweepstakes
REACH1,000+ Media Brands90 Million Monthly Display Impressions10.4 Page Views Per Visit
CONTEXTUAL TARGETINGDemoGenderGeoDeviceFormatContentInterest & Search History
INVENTORYPre-RollIAB DisplayPage SponsorshipsCustom TriviaFeatured Links (CPC or CPM)Research & Lead Gen Survey
BUILDING AN ENGAGEMENT NETWORK WITH THIS IN MIND:
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Engagement Components
• Traffic Driving and Educational Trivia• Research and Lead Generation Survey• User Generated Photo Contest• Social Media Shared Trivia
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Find a B-DUBS Location TriviaThe Triton Loyalty member chooses a trivia engagement and clicks on the selection.
A click reveals the actual trivia question and a hint button.
Upon clicking the hint button, a new window opens up your webpage, Facebook site or other promotional page where the participant can find the answer. This is click one on your site and we can strategize with you on how many clicks from there it will take to find the answer.
The participant enters the answer back on the Triton site and receives a points based reward.
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B-DUBS Trivia
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Lead Generation & Research Survey
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Optional custom welcome page to introduce the survey. Tease freebies,
coupons or additional offers found at end of survey.
Custom creative with unique question types and stand alone URL for additional
promotion.
Custom completion page that can drive members to your site, offer
coupon deals or freebies
Follow up email to thank members and include additional messaging on
behalf of your brand.
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Registration info can include: first name, last name, phone, zip, address, city, state, age, email.
Allows you to collect data, results & contact information yours to keep
Activate and Drive traffic via Triton Network, streaming impressions from Triton Digital or
from your promotional efforts
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Registration Page
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Special Offers Page
Do you want to become a member of Buffalo Circle and
receive B-Dubs menu updates, special event
information and other hot news from B-Dubs?
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Confirmation Page
Offer a Blazin’ Bonus card or wings coupon here!
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Follow Up Email
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Wing Eating UGC Photo Contest
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Step 1 - Register
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Step 2 – Upload Photo
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Step 3 - Confirmation Page
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Step 4 - Gallery and Voting
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Step 5 - Sharing
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Social Media Trivia - Flow
TRIVIA
1. Members go through the trivia stack and find the trivia for “Get Free B-Dubs Wings”. They click the link to find the answer.
Live Link
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Social Media Trivia - Flow
2. Members land on the pay with a tweet page where they can post the message via facebook, twitter or linkedin
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Social Media Trivia - Flow
3. Choosing Facebook, members will post to their page allowing their followers to also be able to get free wings.
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Social Media Trivia - Flow
4. Upon posting, Members can then access the free coupon deal for free wings, which answers the trivia question. Coupon can be found on B-DUBS site if possible or hosted by Triton Digital.
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wings
Social Media Trivia - Flow
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5. Members then go back to the trivia to answer the question thus gaining 500 points.
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Social Media Trivia - Flow
Allow your campaign to go viral by all of the members posting about the free wings. Their friends and family will see the post and also post about it.
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Summary
• Traffic Driving and Educational Trivia• Research and Lead Generation Survey• User Generated Photo Contest• Social Media Shared Trivia
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Thank YouHeather Smith
VP, Interactive Sales
770-250-2731
&
Jay RoseVP, Interactive Sales
