Presented by: Pierrick LABBÉ

SEO Consultant

HOW TO CREATE A SUCCESSFUL WEB SITE

Why having a Web Site?

Why having a web site?

Its a simple and effective way to sell products, services or simply an image.

In Europe and North América 40% of the sales of products or services are now made exclusively by internet.

In South América this market is marginal for the moment…

Reasons for this boom of the sales by internet

REASONS

More interesting

prices

Easy comparison

A web site opened 24/24 hours and 7/7 days

No need to go out

How do you prefer shopping?

The market of the

internet is colossal and it

is about a still almost

virgin market in South

America.

The market of the internet is colossal and it is about a still almost virgin market in South America.

How to have a site which is successful?

How to have a site which is successful?

The design of the site

It corresponds just like the shop.Decoration,

atmosphere, style, comfort, etc.

The visitors who come to the site

It is the SEO (Search Engine Optimization).

It is like the location of a shop in a shopping street.

The web-marketing

It is the equivalent of a good seller in

a shop.

3 basic conditions are necessaryThey are the same that in a real

shop

What happen if oneof this points is failing?

What happen if one of this points is failing?

Not adapted or not comfortable design, difficult to find the

information...

The customer goes away after looked at a product without

buying.

What happen if one of this points is failing?

No visits It means having a shop in full desert.

What happen if one of this points is failing?

Noweb-marketing

The user goes away without buying, not convinced and goes to compare in another shop.

THE DESIGN

THE DESIGN

The design of a site has to answer simple

objectives.

No need to make very elaborate designs with stylistic effects. It pleases the

designer who can leave free court with its imagination but does not please the

users who feel lost and disrupted

THE DESIGN

Some years ago, a very big site spent millions of dollars to study the behavior of the users to know how they feel comfortable to read a web site and can remain hours there without feeling of embarrassment.

It also paid a very high price for one of the best offices of design to realize the site getting closer to the ideal of the users. This site it is …

What are the conclusions of these behavioral researches of the users of

internet?

A white bottom and a writing in

black

strong contrast, easy reading and restful

reading

Menus highlighted by a third soothing color. The blue or the green are the ideal.

No attractive zones for the eyes

The users made the link between too much attracting and swindle. Furthermore, it perturbs the reading.

It is necessary:

•Simplicity

•An easy navigation

•Easy to find the information

•Comfortable to read

•Look professional

Do you feel comfortable reading this web site?

THE SEO

THE SEO or how make visitors come to your site

To find you on the Internet

The user knows you and types your address

The user does not know you and will find you through a

search engine

The SEO or how make visitors come to your site

It is essential to appear in search engines and particularly one ...

The SEO or how make visitors come to your site

Why to focus on Google?

2/3 persons in the USA use it 95 % of the South

American use it

It is most the mainspring requiring

If your pages please Google, they will please the other

search engines

Why is it necessary to make SEO?

36,4 % of the users click the first result

12,5 % on the second result

9,5 % on the third result

The podium monopolizes about 60 % of the visits!

The second page is only looked by 2,6 % of the users

SEO

CONCLUSIONS

To have visits, it is absolutely necessary to aim at the podium and rather at the first position, at the following positions receiving only crumbs and second page and the following ones get no visits.

To find that they want, the users of search engine use one or several keywords

The SEO thus aims at positioning a site with the most relevant keywords and which bring back most visits.

What are Google objective?

Sell of the advertising

Propose the most interesting results for

the research

How does Google classify the best pages in its results?

BEST PAGES

Google uses a very evolved mathematical

algorithm which considers more than 200 points

The algorithm of Google is like the recipe of the Coca Cola one of the industrial secrets the best guarded for

the world

It uses thousands of robots (called spiders) which

read the existing pages on the Internet and

estimate all the points of every

page

What parameters the robots of Google observe to estimate the quality of a page?

But a number of those are known at least the ones which have the most weight in the algorithm.

To perform a good SEO and reach the first positions, it is necessary:

•Having very high quality content that really brings interesting information to the users

•Pages that pleases the users and make then stay reading it and read other pages

•It is also necessary to optimize the not visible part of the site (programming) to indicate clearly to the robots of Google that we wish to position on the indicated keywords

To perform a good SEO and reach the first positions, it is necessary:

•It also passes by an internal search for links to indicate what are the strong pages of the site and the external links so that other sites speak about your site

•It is necessary to favor the distribution of your pages on the social networks, to incite the readers to vote or to leave comments.

•Finally one of the most important parameters is the time…

To perform a good SEO and reach the first positions, it is necessary:

Necessary time for first results:

THE WEB MARKETING

THE WEB-MARKETING

The web-marketing consists in using the rules of the marketing and the advertising to incite the users to buy your products or your services

The concept is simple (in theory)- Planning the user with the product or the service- Making him dream- Use levers of the marketing which allow to speak directly to the subconscious

CONCLUSION

CONCLUSION

Presented by: Pierrick LABBÉ

SEO Consultant

HOW TO CREATE A SUCCESSFUL WEB SITE