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How to improve communication and selling skills Presented by: Xiuqin Cai(sophie)

Presented by: Xiuqin Cai(sophie). External customer: Individual customer (shopper) Organizations (supermarket) Internal customer: Service partners

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Page 1: Presented by: Xiuqin Cai(sophie). External customer:  Individual customer (shopper)  Organizations (supermarket) Internal customer:  Service partners

How to improve communication and selling

skills

Presented by: Xiuqin Cai(sophie)

Page 2: Presented by: Xiuqin Cai(sophie). External customer:  Individual customer (shopper)  Organizations (supermarket) Internal customer:  Service partners

External customer: Individual customer (shopper) Organizations (supermarket)

Internal customer: Service partners The employees contractors

Who are our customer?

Page 3: Presented by: Xiuqin Cai(sophie). External customer:  Individual customer (shopper)  Organizations (supermarket) Internal customer:  Service partners

Website Advertisement Internet Yellow page Telephone Face to face

ways to contact potential customer

Page 4: Presented by: Xiuqin Cai(sophie). External customer:  Individual customer (shopper)  Organizations (supermarket) Internal customer:  Service partners

1. Before provide product and service2. While providing product and service 3. After you have provided it

Opportunity to contact customer

Page 5: Presented by: Xiuqin Cai(sophie). External customer:  Individual customer (shopper)  Organizations (supermarket) Internal customer:  Service partners

Verbal: using written or spoken language Non-verbal:facial expressions, eye contact, body posture

and motions (e.g. arms crossed, standing, sitting, relaxed, tense), dressed.

Communicate ways

Page 6: Presented by: Xiuqin Cai(sophie). External customer:  Individual customer (shopper)  Organizations (supermarket) Internal customer:  Service partners

Use correct body language: nodding Listening carefully when someone is talking Eye contact Dress properly give specific and clear information

Communicate effectively

Page 7: Presented by: Xiuqin Cai(sophie). External customer:  Individual customer (shopper)  Organizations (supermarket) Internal customer:  Service partners

Customers will feel you are listen and respect to them, make them fell they are very important. They also know you understand what they are talking about and you can give them correct information easily.

Why is it important?

Page 8: Presented by: Xiuqin Cai(sophie). External customer:  Individual customer (shopper)  Organizations (supermarket) Internal customer:  Service partners

Be confidence Be patient when explain to customer Have enough knowledge about the product

detail Use correct body language Speak clear and no to fast Dress professional Ask the customer feedback Keep in touch with customer

Selling techniques

Page 9: Presented by: Xiuqin Cai(sophie). External customer:  Individual customer (shopper)  Organizations (supermarket) Internal customer:  Service partners

Don't use the tired phrases and wording that everyone else is using. They don't work anymore. (Words and phrases like; skyrocket, through the roof, amazing, fantastic, incredible, outrageous, ground-breaking, special, time limited, never again, powerful, reveal, exposed, moneymaking, fortune, profit.)

Wrong words

Page 10: Presented by: Xiuqin Cai(sophie). External customer:  Individual customer (shopper)  Organizations (supermarket) Internal customer:  Service partners

Good selling involves asking questions to elicit the prospect's needs and desires and finding the appropriate product or service that meets those needs. A good salesperson is much more knowledgeable about their product or service than the prospect could ever likely be and can offer valuable information and insight to the decision making process

How to be a good salesperson

Page 11: Presented by: Xiuqin Cai(sophie). External customer:  Individual customer (shopper)  Organizations (supermarket) Internal customer:  Service partners

Customer will easy get information and needs. They will trust you if you dress professional and know the product detail. Keeping in touch with customer will help sales realize customer and have fixed customer.

Why is important?

Page 12: Presented by: Xiuqin Cai(sophie). External customer:  Individual customer (shopper)  Organizations (supermarket) Internal customer:  Service partners

Negotiation is a problem-solving process in which two or more people voluntarily discuss their differences and attempt to reach a joint decision on their common concerns. Negotiation requires participants to identify issues about which they differ, educate each other about their needs and interests and so on to get win-win situation.

Negotiate definition

Page 13: Presented by: Xiuqin Cai(sophie). External customer:  Individual customer (shopper)  Organizations (supermarket) Internal customer:  Service partners

Dress properly Be confident Understanding of people Preparation before the negotiation Strategy for success (you need to know

what the other side wants from the negotiation)

Remember that negotiation requires that you give something of perceived value in order to receive something of value.

Negotiate effectively

Page 14: Presented by: Xiuqin Cai(sophie). External customer:  Individual customer (shopper)  Organizations (supermarket) Internal customer:  Service partners

Negotiation, in a business context, can be used for selling, purchasing, staff (e.g. contracts), borrowing (e.g. loans) and transactions, along with anything else that you feel are applicable for your business

benefit

Page 15: Presented by: Xiuqin Cai(sophie). External customer:  Individual customer (shopper)  Organizations (supermarket) Internal customer:  Service partners

Lecterns Notice boards Audio Projector Streaming video

Audiovisual equipment

Page 16: Presented by: Xiuqin Cai(sophie). External customer:  Individual customer (shopper)  Organizations (supermarket) Internal customer:  Service partners

easy to show the product to customer Customer can see it clearly, not confuse. It is save time rather than written works Easy to show groups of people. Easy to get information about what they

needs.

advantage

Page 17: Presented by: Xiuqin Cai(sophie). External customer:  Individual customer (shopper)  Organizations (supermarket) Internal customer:  Service partners

Sometimes, people will feel boring and inpatient if you use it to long time.

disadvantage

Page 18: Presented by: Xiuqin Cai(sophie). External customer:  Individual customer (shopper)  Organizations (supermarket) Internal customer:  Service partners

the person who want sell or negotiate with some one need to be:

Be confident Dress properly be prepared Suitable body language

Physical requirement

Page 19: Presented by: Xiuqin Cai(sophie). External customer:  Individual customer (shopper)  Organizations (supermarket) Internal customer:  Service partners

All of those can help the person to achieve the goals easily. It is good for two company to build good relationship.

The importance

Page 20: Presented by: Xiuqin Cai(sophie). External customer:  Individual customer (shopper)  Organizations (supermarket) Internal customer:  Service partners

After talking or presenting, the audience’s reaction is vey important. Different people will have different needs, the feeling also be different. people will feel happy, satisfied, bad or confuse.

The reaction of the audience

Page 21: Presented by: Xiuqin Cai(sophie). External customer:  Individual customer (shopper)  Organizations (supermarket) Internal customer:  Service partners

It is important to know what the people’s reaction. It will decide how success the presentation you made. How many customer you will have.

Why it is important?

Page 22: Presented by: Xiuqin Cai(sophie). External customer:  Individual customer (shopper)  Organizations (supermarket) Internal customer:  Service partners

After selling product, it is very important to get feedback from customer. Feedback will show the customer’s satisfaction and mistake about the products and service. You will easy to find problem at the feedback form.

feedback

Page 23: Presented by: Xiuqin Cai(sophie). External customer:  Individual customer (shopper)  Organizations (supermarket) Internal customer:  Service partners

Thank you for your listening!