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Presented to: Steve Norris Partner Strategic Perspectives LLP Waterloo Court 10 Theed Street London SE1 8ST Tel no: 07733 122420 E-mail: [email protected] Presented by: Saadiah Rifin Senior Research Executive RMG:Clarity Trefor House Ocean Park Cardiff CF24 5RE Tel no: 02920 435807 Fax no: 02920 483540 E-mail: [email protected] Web: www.rmg-uk.co.uk

Presented by - Warwick District · cv8 1 11,021 3.69% 81.12 81 1.00 cv8 2 13,239 4.43% 8 b95 5 3,908 1.31% 93.12 93 1.00 cv35 7 5,310 1.78% b93 0 3,467 1.16% b93 8 7,783 2.60% b94

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Page 1: Presented by - Warwick District · cv8 1 11,021 3.69% 81.12 81 1.00 cv8 2 13,239 4.43% 8 b95 5 3,908 1.31% 93.12 93 1.00 cv35 7 5,310 1.78% b93 0 3,467 1.16% b93 8 7,783 2.60% b94

Presented to: Steve Norris

Partner

Strategic Perspectives LLP

Waterloo Court

10 Theed Street

London

SE1 8ST

Tel no: 07733 122420

E-mail: [email protected]

Presented by: Saadiah Rifin

Senior Research Executive

RMG:Clarity

Trefor House

Ocean Park

Cardiff

CF24 5RE

Tel no: 02920 435807

Fax no: 02920 483540

E-mail: [email protected]

Web: www.rmg-uk.co.uk

Page 2: Presented by - Warwick District · cv8 1 11,021 3.69% 81.12 81 1.00 cv8 2 13,239 4.43% 8 b95 5 3,908 1.31% 93.12 93 1.00 cv35 7 5,310 1.78% b93 0 3,467 1.16% b93 8 7,783 2.60% b94

Page 2

TABLE OF CONTENTS

BACKGROUND & METHODOLOGY .................................................................................... 3

SAMPLE BREAKDOWN ....................................................................................................... 5

STATEMENT OF RELIABILITY............................................................................................. 6

APPENDIX ONE – HOUSEHOLD SURVEY QUESTIONNAIRE ........................................... 7

APPENDIX TWO – WEIGHTED RESULTS TABULATIONS BY ZONE ............................. 41

Page 3: Presented by - Warwick District · cv8 1 11,021 3.69% 81.12 81 1.00 cv8 2 13,239 4.43% 8 b95 5 3,908 1.31% 93.12 93 1.00 cv35 7 5,310 1.78% b93 0 3,467 1.16% b93 8 7,783 2.60% b94

Page 3

BACKGROUND & METHODOLOGY

A telephone survey was conducted within the Warwick catchment area, as well as the surrounding areas. The survey covered a range of aspects relating to shopping habits and in particular sought to establish the following:

Closest main town centre to the respondent’s home location Main Food Shopping

In which store respondents do most of their main food shopping o If internet, which retailer is used

Method of travel to their main food store

Whether respondents combine their main food shopping trip with other activities, and if so with what type of activity

The store used next most often for main food shopping Top-Up Food Shopping

In which store respondents undertake most of their top-up food shopping

Of all the money respondents spend on their food and household groceries, on average what proportion goes on main food shopping

Non-Food Shopping

Where respondents go most often for the following non-food items: o Clothing & footwear items (women’s, men’s, children’s and baby)

- Method of travel to its clothing & footwear shopping destination - What they like about this shopping destination

o Small domestic electrical appliances (such as irons, kettles, fans, coffee makers, food mixers

etc) o Recording media for pictures and sound (e.g. records, pre-recorded and unrecorded CDs &

DVDs, unexposed films for photographic use, etc) (excludes video games) o Audio visual, photographic, computer items (such as stereos, radios, TVs, software, cameras,

telephones, etc) o Games & toys; hobby items; sport and camping goods; and musical instruments o Pets & pet related products o Books (incl. dictionaries, encyclopaedias, text books, guidebooks and musical scores) and

stationary (incl. writing pads, envelopes pens, diaries, etc) and drawing materials o Personal/ luxury goods including jewellery, china, glass, medicine and cosmetics o Furniture, carpets, other floor coverings and household textiles (includes beds, sofas, tables,

etc) o DIY goods, decorating supplies and garden products (such as drills, lawn mowers, hammers,

hedge cutters, garden tools, plants, shrubs etc) o Large domestic appliances such as washing machines, fridges, cookers, etc

Visiting Other Locations

Frequency of visiting Leamington Spa for shopping

What improvements to Leamington Spa, if any, would make respondents visit it more often

Frequency of visiting Warwick Town Centre for shopping

What improvements to Warwick Town Centre, if any, would make respondents visit it more often

Frequency of visiting Kenilworth for shopping

What improvements to Kenilworth, if any, would make respondents visit it more often Leisure Activities

Whether respondents or members of the household undertake the following leisure activities and, if so, how often and where:

o Bingo/ Casino o Cinema o Gym/ Healthclub/ Sports Facility o Museum/ gallery or place of historical/ cultural interest/ theatre o Pub/ Bar/ nightclub/ music venue

Page 4: Presented by - Warwick District · cv8 1 11,021 3.69% 81.12 81 1.00 cv8 2 13,239 4.43% 8 b95 5 3,908 1.31% 93.12 93 1.00 cv35 7 5,310 1.78% b93 0 3,467 1.16% b93 8 7,783 2.60% b94

Page 4

o Restaurant o Tenpin bowling o Other leisure activity

Demographics

Age group of respondent

Occupation/ SEG of chief wage earner

Number of people in the household

Number of cars in the household

Quality control

Gender of respondent

A total of 1,000 interviews were carried out within the Warwick catchment area, as well as the surrounding

areas between 2nd

and 8th July 2013. Interviews were conducted at RMG:Clarity’s in-house CATI (Computer

Assisted Telephone Interviewing) Unit. Respondents were contacted during the day, in the evening and at the

weekend.

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Page 5

SAMPLE BREAKDOWN

Zone Postcode Sectors

Population (2011 Census)

% Sample

Proportion Sample

Adjusted Weighting

1

CV32 4 3,149 1.05%

109.33 109 1.00 CV32 5 8,230 2.75%

CV32 6 7,490 2.50%

CV32 7 13,827 4.62%

2

CV34 4 4,831 1.62%

104.81 105 1.00 CV34 5 14,218 4.75%

CV34 6 12,296 4.11%

3

CV31 1 12,171 4.07%

105.43 106 0.99 CV31 2 12,287 4.11%

CV31 3 7,072 2.36%

4

CV33 9 6,103 2.04%

93.40 93 1.00

CV47 0 2,213 0.74%

CV47 1 4,354 1.46%

CV47 2 5,145 1.72%

CV47 8 2,491 0.83%

CV47 9 2,013 0.67%

CV23 8 5,613 1.88%

5

CV8 3 6,771 2.26%

85.29 85 1.00 CV23 9 6,611 2.21%

CV3 3 7,874 2.63%

CV3 4 4,249 1.42%

6

CV3 5 13,479 4.51%

143.30 143 1.00 CV3 6 12,484 4.17%

CV4 7 8,878 2.97%

CV4 8 8,015 2.68%

7 CV8 1 11,021 3.69%

81.12 81 1.00 CV8 2 13,239 4.43%

8

B95 5 3,908 1.31%

93.12 93 1.00

CV35 7 5,310 1.78%

B93 0 3,467 1.16%

B93 8 7,783 2.60%

B94 5 3,870 1.29%

B94 6 3,510 1.17%

9

B95 6 1,755 0.59%

109.69 110 1.00

CV35 8 5,676 1.90%

CV37 0 6,733 2.25%

CV37 6 6,679 2.23%

CV37 9 11,959 4.00%

10

CV35 0 5,786 1.93%

74.50 75 1.01 CV35 9 7,837 2.62%

CV37 7 8,658 2.90%

Total 299,055 100% 1000 1000

The sample used for making telephone calls was obtained from an external supplier, who supplied telephone

numbers by postcode from their database. The telephone numbers were then sorted into the relevant postcode

sectors and zones for interviewing.

Tabulations were provided that were weighted by zone population in order to ensure that the results were

broadly representative of main food shoppers in the survey area.

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Page 6

STATEMENT OF RELIABILITY

Assessment of the standard error:

1. This survey has been undertaken by a series of individual sample surveys for different postcode sectors.

2. The results are subject to the following sampling error, for which there follows an analysis.

3. The following analysis indicates the methodology used to calculate the standard error, with the standard

95% probability of being correct. The formulae for these calculations are as follows:

where p% = % sample value recorded

q% = 100% - p%

n = sample size

and where:

±3.09 (SE%) = 95% probability that the correct answer lies in the range calculated.

4. When the sampling frame for individual zones is boosted to ensure reliability, with the results subsequently

weighted proportional to population, the following analysis is used to calculate the effective sample size.

The formulae for these calculations are as follows:

k

i

iiWP

n

1

2

where k = number of zones the population and sample are divided into

n = total sample size

P = sample proportions

W = weights

5. On our sample of 1,000 interviews we have a confidence interval of 3.09 at a 95% confidence level.

The confidence interval is the plus-or-minus figure usually reported in newspaper or television opinion poll

results. For example, if you use a confidence interval of 3.09 and 50% percent of your sample picks an answer

you can be "sure" that if you had asked the question of the entire relevant population between 46.91% (50 –

3.09) and 53.09% (50 + 3.09) would have picked that answer.

The confidence level tells you how sure you can be. It is expressed as a percentage and represents how often

the true percentage of the population who would pick an answer lies within the confidence interval. The 95%

confidence level means you can be 95% certain; the 99% confidence level means you can be 99% certain.

Most researchers use the 95% confidence level.

When you put the confidence level and the confidence interval together, you can say that you are 95% sure

that the true percentage of the population is between 46.91% and 53.09%.

n

xqpSE

%%%

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Page 7

APPENDIX ONE – HOUSEHOLD SURVEY QUESTIONNAIRE

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Page 8

J11385 Warwick Household Survey - Final Questionnaire - 02-07-13

Telephone Introduction:

Good morning/ afternoon/ evening. My name is AgentName and I am calling from an independent research

agency RMG:Clarity.

We're simply conducting a short survey in your area about shopping and leisure activities on behalf of Warwick

District Council.

It should only take around 10 minutes to complete the interview and all of your answers will be treated with the

strictest confidence. Would you be kind enough to spare some time please?

IF YES: "JUST TO INFORM YOU THAT THIS CALL IS BEING RECORDED FOR TRAINING AND QUALITY

PURPOSES"

F1. Are you the person responsible or jointly responsible for main food shopping in your household? DO NOT READ OUT. MARK ONE BOX ONLY.

1 Yes 2 No If = 2, Prompt interviewee with message 'If not ask for person who is. If not available please thank respondent and close interview'

F2. Can I please confirm your postcode is S_Postcode? IF INCORRECT, TYPE CORRECT POSTCODE UNDER 'OTHER' BELOW

1 Postcode is correct 2 Other (specify)

Q1. Can I ask which of the following is the closest main TOWN CENTRE to where you live (i.e. not local villages, etc.)? READ OUT. MARK ONE BOX ONLY. IF NOT ON LIST, TYPE UNDER 'OTHER' BELOW - BUT NOT SMALL LOCAL VILLAGES. DO NOT TYPE IN INTERNET.

1 Alcester 2 Banbury 3 Birmingham - Acocks Green 4 Birmingham - Hall Green 5 Birmingham - Moseley 6 Birmingham - Sparkhill 7 Birmingham - Stirchley 8 Coventry 9 Daventry 10 Kenilworth 11 Knowle 12 Leamington Spa 13 Milton Keynes 14 Northampton 15 Nuneaton 16 Redditch 17 Rugby 18 Shirley 19 Solihull 20 Stratford-upon-Avon 21 Warwick 22 Welltham 23 Other (specify)

Page 9: Presented by - Warwick District · cv8 1 11,021 3.69% 81.12 81 1.00 cv8 2 13,239 4.43% 8 b95 5 3,908 1.31% 93.12 93 1.00 cv35 7 5,310 1.78% b93 0 3,467 1.16% b93 8 7,783 2.60% b94

Page 9

I'd now like to ask you a few questions about your food shopping:

Q2. In which store do you normally shop at for all your household’s main food and grocery shopping needs (i.e. primarily bulk 'trolley' purchases)? DO NOT READ OUT. MARK ONE BOX ONLY. INTERVIEWER NOTE: INCLUDE STORE'S FULL NAME (E.G. TESCO EXTRA, TESCO EXPRESS, ETC) AND FULL ADDRESS E.G. ROAD NAME AND TOWN. IF RESPONDENT USES THE INTERNET. PLEASE RECORD THE NAME OF THE RETAILER ON THE NEXT QUESTION.

1 Aldi, Canners Way, Stratford-upon-Avon 2 Aldi, Central Park, Rugby 3 Aldi, Paddox Close, Rugby 4 Aldi, Radford Road, Coventry 5 Aldi, Sheaf Street, Daventry 6 Aldi, Stratford Road, Shirley 7 Asda, Abbey Park, Coventry 8 Asda, Chapel Street, Rugby 9 Asda, Chesterton Drive, Leamington Spa 10 Asda, Jubilee Crescent, Coventry 11 Asda, Walsgrave Retail Park, Coventry 12 Budgens, Wordsworth Avenue, Stratford-on-Avon 13 Co-op 34-56 Clemens Street, Leamington Spa 14 Co-op, Coventry Sreet, Southam 15 Co-op, Cressida Drive, Warwick 16 Co-op, Henley Street, Stratford-upon-Avon 17 Co-op, High Street, Leamington Spa 18 Co-op, Loxley Close, Wellesbourne 19 Co-op, Townsend Lane, Rugby 20 Hillers Farm Shop, Alcester 21 Hunningham House Farm, Hunningham, Lemington Spa 22 Iceland, 2 Warwick Road, Kenilworth 23 Iceland, 56 Bath Street, Leamington Spa 24 Iceland, Binley Road, Coventry 25 Iceland, Cannon Park, Coventry 26 Iceland, Queen Victoria Street, Coventry 27 Iceland, The Clock Towers Shopping Centre, Rugby 28 Lidl, Bilton Road, Rugby 29 Lidl, Myton Road, Leamington Spa 30 Local stores, Claverdon 31 Local stores, Coventry 32 Local stores, Cubbington 33 Local stores, Dorridge 34 Local stores, Henley-in-Arden 35 Local stores, Kenilworth 36 Local stores, Leamington Spa 37 Local stores, Solihull 38 Local stores, Southam 39 Local stores, Warwick 40 Local stores, Weston-under-Wetherley 41 Londis, Newland Road, Leamington Spa 42 Marks & Spencer, 70 Parade, Leamington Spa 43 Marks & Spencer, Bridge Street, Stratford-upon-Avon 44 Marks & Spencer, Mill Lane, Solihull 45 Marks & Spencer, Upper Precinct, Coventry 46 Morrisons, Alcester Road, Stratford upon Avon 47 Morrisons, Alvis Retail Park, Holyhead Road, Coventry 48 Morrisons, Binley, Coventry 49 Morrisons, Clearwell Road, Redditch 50 Morrisons, George Road, Solihull 51 Morrisons, Old Warwick Road, Leamington Spa 52 Morrisons, Parkgate Road, Coventry 53 Morrisons, Stratford Road, Shirley 54 Netto, Jubilee Crescent, Radford

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Page 10

55 Sainsbury's, 2 Park Street, Warwick 56 Sainsbury's, Abbey Retail Park, Redditch 57 Sainsbury's, Austin Drive, Coventry 58 Sainsbury's, Bridge Street, Stratford-upon-Avon 59 Sainsbury's, Clifton Road, Rugby 60 Sainsbury's, Coton End, Warwick 61 Sainsbury's, Dunchurch Road, Rugby 62 Sainsbury's, Fletchhamstead Highway, Coventry 63 Sainsbury's, Leamington Shopping Park, Leamington Spa 64 Sainsbury's, Poplar Way, Solihull 65 Sainsbury's, Saltisford, Warwick 66 Sainsbury's, Stratford Road, Shirley, Solihull 67 Sainsbury's, The Saltisford, Warwick 68 Sainsbury's, Trinity Street, Coventry 69 Sainsbury's, Warwick Road, Kenilworth 70 Tesco Express, Ashby Fields Local Centre, Daventry 71 Tesco Express, Sheldon Square, Coventry 72 Tesco Express, Units 1&2 Leyes Lane, Kenilworth 73 Tesco Express, Walsgrave Road, Coventry 74 Tesco Metro, 22-24 The Parade, Leamington Spa 75 Tesco, Arena Park, Phoenix Way, Coventry 76 Tesco, Birmingham Road, Stratford-upon-Avon 77 Tesco, Cannon Park Centre, Lynchgate Road, Coventry 78 Tesco, Clifford Bridge Road, Walsgrave, Coventry 79 Tesco, Emscote Road, Warwick 80 Tesco, Jubilee Cross, Lychgate Road, Coventry 81 Tesco, Leicester Road, Rugby 82 Tesco, Monkspath Business Park, Solihull 83 Tesco, Newstreet, Daventry 84 Tesco, Shakespeare Centre, Redditch 85 Tesco, St. Johns Way, Knowle, Solihull 86 Tesco, Stratford Road, Solihull 87 Tesco, Warwick Road, Solihull 88 Waitrose, Bertie Road, Kenilworth 89 Waitrose, Bowen Square, Daventry 90 Waitrose, Stratford Road, Hall Green, Birmingham 91 Internet (specify retailer on next question) 92 Other (specify) If <> 91, do not ask 'Q2a' If = 91, do not ask 'Q3' If = 91, do not ask 'Q4'

Q2a. Which internet retailer do you use? DO NOT READ OUT. MARK ONE BOX ONLY. IF NOT ON LIST, SPECIFY UNDER OTHER BELOW.

1 Asda 2 Tesco 3 Sainsbury's 4 Other (specify)

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Page 11

Q3. How do you normally travel to Q2? DO NOT READ OUT. MARK ONE BOX ONLY. IF CAR/ VAN, PLEASE PROBE AS TO WHETHER THEY ARE THE DRIVER OR PASSENGER.

1 Car / van (as driver) 2 Car / van (as passenger) 3 Bicycle 4 Bus, minibus or coach 5 Goods delivered 6 Mobility scooter 7 Motorcycle, scooter or moped 8 Taxi 9 Train 10 Using park & ride facility 11 Walk 12 Other (specify)

Q4. When you visit Q2 for your main food shopping, do you combine your shopping with other activities (for example non-food shopping, leisure / entertainment, visiting restaurants, bars, banks, etc.)? If so, what activities? DO NOT READ OUT. MARK ALL THAT APPLY. IF NOT ON LIST, TYPE UNDER 'OTHER' BELOW. (22 maximum responses)

1 Yes - non-food shopping 2 Yes - other food shopping 3 Yes - bars/pubs 4 Yes - bingo 5 Yes - cafes 6 Yes - cinemas 7 Yes - get petrol 8 Yes - go to park 9 Yes - gyms/ health and fitness 10 Yes - library 11 Yes - markets 12 Yes - meeting family 13 Yes - meeting friends 14 Yes - museums/ art gallery 15 Yes - other service (travel agent, estate agent) 16 Yes - personal service (hairdressers, beauty salon) 17 Yes - restaurants 18 Yes - swimming 19 Yes - theatre 20 Yes - visiting services such as banks and other financial institutions 21 Yes - work 22 No 23 Other (specify)

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Page 12

Q5. In addition to Q2, are there any other stores that you regularly use for your main-food shopping? DO NOT READ OUT. MARK ALL THAT APPLY. INTERVIEWER NOTE: INCLUDE STORE'S FULL NAME (E.G. TESCO EXTRA, TESCO EXPRESS, ETC) AND FULL ADDRESS E.G. ROAD NAME AND TOWN. IF RESPONDENT USES THE INTERNET. PLEASE RECORD THE NAME OF THE RETAILER UNDER OTHER BELOW. (92 maximum responses)

1 Aldi, Canners Way, Stratford-upon-Avon 2 Aldi, Central Park, Rugby 3 Aldi, Paddox Close, Rugby 4 Aldi, Radford Road, Coventry 5 Aldi, Sheaf Street, Daventry 6 Aldi, Stratford Road, Shirley 7 Asda, Abbey Park, Coventry 8 Asda, Chapel Street, Rugby 9 Asda, Chesterton Drive, Leamington Spa 10 Asda, Jubilee Crescent, Coventry 11 Asda, Walsgrave Retail Park, Coventry 12 Budgens, Wordsworth Avenue, Stratford-on-Avon 13 Co-op 34-56 Clemens Street, Leamington Spa 14 Co-op, Coventry Sreet, Southam 15 Co-op, Cressida Drive, Warwick 16 Co-op, Henley Street, Stratford-upon-Avon 17 Co-op, High Street, Leamington Spa 18 Co-op, Loxley Close, Wellesbourne 19 Co-op, Townsend Lane, Rugby 20 Hillers Farm Shop, Alcester 21 Hunningham House Farm, Hunningham, Lemington Spa 22 Iceland, 2 Warwick Road, Kenilworth 23 Iceland, 56 Bath Street, Leamington Spa 24 Iceland, Binley Road, Coventry 25 Iceland, Cannon Park, Coventry 26 Iceland, Queen Victoria Street, Coventry 27 Iceland, The Clock Towers Shopping Centre, Rugby 28 Lidl, Bilton Road, Rugby 29 Lidl, Myton Road, Leamington Spa 30 Local stores, Claverdon 31 Local stores, Coventry 32 Local stores, Cubbington 33 Local stores, Dorridge 34 Local stores, Henley-in-Arden 35 Local stores, Kenilworth 36 Local stores, Leamington Spa 37 Local stores, Solihull 38 Local stores, Southam 39 Local stores, Warwick 40 Local stores, Weston-under-Wetherley 41 Londis, Newland Road, Leamington Spa 42 Marks & Spencer, 70 Parade, Leamington Spa 43 Marks & Spencer, Bridge Street, Stratford-upon-Avon 44 Marks & Spencer, Mill Lane, Solihull 45 Marks & Spencer, Upper Precinct, Coventry 46 Morrisons, Alcester Road, Stratford upon Avon 47 Morrisons, Alvis Retail Park, Holyhead Road, Coventry 48 Morrisons, Binley, Coventry 49 Morrisons, Clearwell Road, Redditch 50 Morrisons, George Road, Solihull 51 Morrisons, Old Warwick Road, Leamington Spa 52 Morrisons, Parkgate Road, Coventry 53 Morrisons, Stratford Road, Shirley 54 Netto, Jubilee Crescent, Radford

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Page 13

55 Sainsbury's, 2 Park Street, Warwick 56 Sainsbury's, Abbey Retail Park, Redditch 57 Sainsbury's, Austin Drive, Coventry 58 Sainsbury's, Bridge Street, Stratford-upon-Avon 59 Sainsbury's, Clifton Road, Rugby 60 Sainsbury's, Coton End, Warwick 61 Sainsbury's, Dunchurch Road, Rugby 62 Sainsbury's, Fletchhamstead Highway, Coventry 63 Sainsbury's, Leamington Shopping Park, Leamington Spa 64 Sainsbury's, Poplar Way, Solihull 65 Sainsbury's, Saltisford, Warwick 66 Sainsbury's, Stratford Road, Shirley, Solihull 67 Sainsbury's, The Saltisford, Warwick 68 Sainsbury's, Trinity Street, Coventry 69 Sainsbury's, Warwick Road, Kenilworth 70 Tesco Express, Ashby Fields Local Centre, Daventry 71 Tesco Express, Sheldon Square, Coventry 72 Tesco Express, Units 1&2 Leyes Lane, Kenilworth 73 Tesco Express, Walsgrave Road, Coventry 74 Tesco Metro, 22-24 The Parade, Leamington Spa 75 Tesco, Arena Park, Phoenix Way, Coventry 76 Tesco, Birmingham Road, Stratford-upon-Avon 77 Tesco, Cannon Park Centre, Lynchgate Road, Coventry 78 Tesco, Clifford Bridge Road, Walsgrave, Coventry 79 Tesco, Emscote Road, Warwick 80 Tesco, Jubilee Cross, Lychgate Road, Coventry 81 Tesco, Leicester Road, Rugby 82 Tesco, Monkspath Business Park, Solihull 83 Tesco, Newstreet, Daventry 84 Tesco, Shakespeare Centre, Redditch 85 Tesco, St. Johns Way, Knowle, Solihull 86 Tesco, Stratford Road, Solihull 87 Tesco, Warwick Road, Solihull 88 Waitrose, Bertie Road, Kenilworth 89 Waitrose, Bowen Square, Daventry 90 Waitrose, Stratford Road, Hall Green, Birmingham 91 Internet (specify retailer below e.g. Internet - Tesco) 92 No other stores used 93 Other (specify) If = 91, Prompt interviewee with message 'Please deselect and speciy retailer under 'Other' E.G. 'Internet - Tesco''

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Page 14

Q6. In addition to your main food shopping, where do you do most of your household's small scale 'top-up' food shopping? (i.e. the store you visit regularly (2+ times a week to buy bread, milk, etc., on a day-to-day basis) DO NOT READ OUT. MARK ONE BOX ONLY. INTERVIEWER NOTE: INCLUDE STORE'S FULL NAME (E.G. TESCO EXTRA, TESCO EXPRESS, ETC) AND FULL ADDRESS E.G. ROAD NAME AND TOWN. IF RESPONDENT USES THE INTERNET. PLEASE RECORD THE NAME OF THE RETAILER UNDER OTHER BELOW.

1 Aldi, Canners Way, Stratford-upon-Avon 2 Aldi, Central Park, Rugby 3 Aldi, Paddox Close, Rugby 4 Aldi, Radford Road, Coventry 5 Aldi, Sheaf Street, Daventry 6 Aldi, Stratford Road, Shirley 7 Asda, Abbey Park, Coventry 8 Asda, Chapel Street, Rugby 9 Asda, Chesterton Drive, Leamington Spa 10 Asda, Jubilee Crescent, Coventry 11 Asda, Walsgrave Retail Park, Coventry 12 Budgens, Wordsworth Avenue, Stratford-on-Avon 13 Co-op 34-56 Clemens Street, Leamington Spa 14 Co-op, Coventry Sreet, Southam 15 Co-op, Cressida Drive, Warwick 16 Co-op, Henley Street, Stratford-upon-Avon 17 Co-op, High Street, Leamington Spa 18 Co-op, Loxley Close, Wellesbourne 19 Co-op, Townsend Lane, Rugby 20 Hillers Farm Shop, Alcester 21 Hunningham House Farm, Hunningham, Lemington Spa 22 Iceland, 2 Warwick Road, Kenilworth 23 Iceland, 56 Bath Street, Leamington Spa 24 Iceland, Binley Road, Coventry 25 Iceland, Cannon Park, Coventry 26 Iceland, Queen Victoria Street, Coventry 27 Iceland, The Clock Towers Shopping Centre, Rugby 28 Lidl, Bilton Road, Rugby 29 Lidl, Myton Road, Leamington Spa 30 Local stores, Claverdon 31 Local stores, Coventry 32 Local stores, Cubbington 33 Local stores, Dorridge 34 Local stores, Henley-in-Arden 35 Local stores, Kenilworth 36 Local stores, Leamington Spa 37 Local stores, Solihull 38 Local stores, Southam 39 Local stores, Warwick 40 Local stores, Weston-under-Wetherley 41 Londis, Newland Road, Leamington Spa 42 Marks & Spencer, 70 Parade, Leamington Spa 43 Marks & Spencer, Bridge Street, Stratford-upon-Avon 44 Marks & Spencer, Mill Lane, Solihull 45 Marks & Spencer, Upper Precinct, Coventry 46 Morrisons, Alcester Road, Stratford upon Avon 47 Morrisons, Alvis Retail Park, Holyhead Road, Coventry 48 Morrisons, Binley, Coventry 49 Morrisons, Clearwell Road, Redditch 50 Morrisons, George Road, Solihull 51 Morrisons, Old Warwick Road, Leamington Spa 52 Morrisons, Parkgate Road, Coventry 53 Morrisons, Stratford Road, Shirley 54 Netto, Jubilee Crescent, Radford

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55 Sainsbury's, 2 Park Street, Warwick 56 Sainsbury's, Abbey Retail Park, Redditch 57 Sainsbury's, Austin Drive, Coventry 58 Sainsbury's, Bridge Street, Stratford-upon-Avon 59 Sainsbury's, Clifton Road, Rugby 60 Sainsbury's, Coton End, Warwick 61 Sainsbury's, Dunchurch Road, Rugby 62 Sainsbury's, Fletchhamstead Highway, Coventry 63 Sainsbury's, Leamington Shopping Park, Leamington Spa 64 Sainsbury's, Poplar Way, Solihull 65 Sainsbury's, Saltisford, Warwick 66 Sainsbury's, Stratford Road, Shirley, Solihull 67 Sainsbury's, The Saltisford, Warwick 68 Sainsbury's, Trinity Street, Coventry 69 Sainsbury's, Warwick Road, Kenilworth 70 Tesco Express, Ashby Fields Local Centre, Daventry 71 Tesco Express, Sheldon Square, Coventry 72 Tesco Express, Units 1&2 Leyes Lane, Kenilworth 73 Tesco Express, Walsgrave Road, Coventry 74 Tesco Metro, 22-24 The Parade, Leamington Spa 75 Tesco, Arena Park, Phoenix Way, Coventry 76 Tesco, Birmingham Road, Stratford-upon-Avon 77 Tesco, Cannon Park Centre, Lynchgate Road, Coventry 78 Tesco, Clifford Bridge Road, Walsgrave, Coventry 79 Tesco, Emscote Road, Warwick 80 Tesco, Jubilee Cross, Lychgate Road, Coventry 81 Tesco, Leicester Road, Rugby 82 Tesco, Monkspath Business Park, Solihull 83 Tesco, Newstreet, Daventry 84 Tesco, Shakespeare Centre, Redditch 85 Tesco, St. Johns Way, Knowle, Solihull 86 Tesco, Stratford Road, Solihull 87 Tesco, Warwick Road, Solihull 88 Waitrose, Bertie Road, Kenilworth 89 Waitrose, Bowen Square, Daventry 90 Waitrose, Stratford Road, Hall Green, Birmingham 91 Internet (specify retailer below e.g. Internet - Tesco) 92 Don't do 'top-up' food shopping 93 Other (specify) If = 92, do not ask 'Q7' If = 91, Prompt interviewee with message 'Please deselect and speciy retailer under 'Other' E.G. 'Internet - Tesco''

Q7. Of all the money you spend on food and household groceries, what share goes to your main food shopping? PLEASE TYPE IN TO THE NEAREST WHOLE % (PERCENTAGE) E.G. PROBE FOR A QUARTER = 25%, A HALF = 50%, THREE QUARTERS = 75%, ETC IF DON'T KNOW TYPE IN 888 IF REFUSED TYPE IN 999 (must be between 0 and 999)

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I'd now like to ask you a few questions about your non-food shopping habits / preferences:

Q8. In which ONE town centre, freestanding store or retail park do you do most of your household's shopping for (men's, women's, children's and baby) clothing and footwear (fashion items - not sports clothing and footwear)? DO NOT READ OUT. MARK ONE BOX ONLY. INTERVIEWER NOTE: PLEASE PROBE FULLY FOR ROAD NAME AND LOCATION IF LOCATED OUT OF CENTRE. IF INTERNET / CATALOGUE PLEASE RECORD THE NAME OF RETAILER. E.G. 'INTERNET - NAME OF RETAILER' OR 'CATALOGUE - NAME OF RETAILER'. IF VARIES, PROBE FOR A LOCATION PLEASE.

1 Alcester 2 Banbury 3 Birmingham - Acocks Green 4 Birmingham - City Centre 5 Birmingham - Hall Green 6 Birmingham - Sparkhill 7 Birmingham - Stirchley 8 Birmingham Moseley 9 Coventry 10 Daventry 11 Kenilworth 12 Knowle 13 Leamington Shopping Park, Leamington Spa 14 Leamington Spa 15 Milton Keynes 16 Northampton 17 Nuneaton 18 Redditch 19 Rugby 20 Shirley 21 Solihull 22 Stratford-upon-Avon 23 Warwick 24 Warwickshire Retail Park 25 Welltham 26 Catalogue / Mail Order 27 Internet (specify retailer below e.g. Internet - Tesco) 28 Don't buy 29 Other (specify) If = 26, 27, 28, do not ask 'Q9' If = 28, do not ask 'Q10'

If = 27, Prompt interviewee with message 'Please deselect and speciy retailer under 'Other' E.G. 'Internet - Amazon''

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Q9. How does your household normally travel to its main clothing and footwear shopping destination in Q8? DO NOT READ OUT. MARK ONE BOX ONLY. IF CAR/ VAN, PLEASE PROBE AS TO WHETHER THEY ARE THE DRIVER OR PASSENGER.

1 Car / van (as driver) 2 Car / van (as passenger) 3 Bicycle 4 Bus, minibus or coach 5 Goods delivered 6 Mobility scooter 7 Motorcycle, scooter or moped 8 Taxi 9 Train 10 Using park & ride facility 11 Walk 12 Other (specify)

Q10. What do you like about Q8? DO NOT READ OUT. MARK ALL THAT APPLY. IF RESPONDENT STATES A PARTICULAR STORE PLEASE TYPE IN THE RETAILER NAME IN THE 'PARTICULAR STORE' OTHER BOX (28 maximum responses)

1 Attractive environment 2 Cinema 3 Cleanliness 4 Close to friends/ family 5 Close to home 6 Close to work/ en route to work 7 Compact 8 Easily accessible by foot/ cycle 9 Friendly atmosphere 10 Good and/ or free car parking 11 Good bus service/ accessible public transport 12 Good disabled access 13 Good prices 14 Good range of chain/ well known stores 15 Good range of independent stores 16 Particular store (specify) 17 Habit/ always used it 18 Indoor shopping malls/ arcades 19 Large shopping area 20 Market 21 Not overcrowded / not too busy 22 Opening hours 23 Part of an overall day out 24 Pedestrianised 25 Range of goods available 26 Restaurant / cafes 27 Safe shopping environment 28 Nothing / very little 29 Other (specify) If Size(??Q10_1??) + Size(??Q10_2??) = 0, Prompt interviewee with message 'You must select at least one response Please amend'

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Q11. Where do you normally do most of your households shopping for small domestic electrical appliances (such as irons, kettles, fans, coffee makers, food mixers etc)? DO NOT READ OUT. MARK ONE BOX ONLY. INTERVIEWER NOTE: PLEASE PROBE FULLY FOR ROAD NAME AND LOCATION IF LOCATED OUT OF CENTRE. IF INTERNET / CATALOGUE PLEASE RECORD THE NAME OF RETAILER. E.G. 'INTERNET - NAME OF RETAILER' OR 'CATALOGUE - NAME OF RETAILER.

1 Argos, Guy Street, Leamington Spa 2 Argos, Leamington Retail Park 3 Argos, Leamington Shopping Park, Leamington Spa 4 Asda Living, Warwickshire Shopping Park, Coventry 5 Asda, Chesterton Drive, Leamington Spa 6 B&Q, Alvis Retail Park, Coventry 7 Boots, Bertie Road, Kenilworth 8 Boots, Leamington Shopping Park, Leamington Spa 9 Boots, Market Street, Warwick 10 Boots, Oxford Street, Leamington Spa 11 Boots, Station Road, Kenilworth 12 Boots, The Parade, Leamington Spa 13 Carpet Right, Leamington Shopping Park, Leamington Spa 14 Co-op 34-56 Clemens Street, Leamington Spa 15 Co-op, Cressida Drive, Warwick 16 Co-op, High Street, Leamington Spa 17 Currys, Orchard Retail Park, Coventry 18 Currys, Tachbrook Park Drive, Leamington Spa 19 Dreams, Myton Road, Leamington Spa 20 Focus, Leamington Shopping Park, Leamington Spa 21 Halfords, Leamington Shopping Park, Leamington Spa 22 Homebase, Ernscote Road, Leamington Spa 23 Homebase, Myton Road, Leamington Spa 24 House of Fraser, The Parade, Leamington Spa 25 Ikea, Croft Road, Coventry 26 Lidl, Myton Road, Leamington Spa 27 Marks & Spencer, 70 Parade, Leamington Spa 28 Morrisons, Old Warwick Road, Leamington Spa 29 Next, Leamington Shopping Park, Leamington Spa 30 Next, The Parade, Leamington Spa 31 Pets at Home, Myton Road, Leamington Spa 32 Roseby / Benson Beds, Leamington Shopping Park, Leamington Spa 33 Sainsbury's, 2 Park Street, Warwick 34 Sainsbury's, Coton End, Warwick 35 Sainsbury's, Leamington Shopping Park, Leamington Spa 36 Sainsbury's, Saltisford, Warwick 37 Sainsbury's, Warwick Road, Kenilworth 38 Tesco Express, Units 1&2 Leyes Lane, Kenilworth 39 Tesco Metro, 22-24 The Parade, Leamington Spa 40 Tesco, Emscote Road, Warwick 41 Wilkinsons, Cannon Park Shopping Centre, Coventry 42 Wilkinsons, Station Road, Kenilworth 43 Kenilworth Town Centre 44 Leamington Spa Town Centre 45 Warwick Town Centre 46 Alcester 47 Banbury 48 Birmingham - Acocks Green 49 Birmingham - City Centre 50 Birmingham - Hall Green 51 Birmingham - Moseley 52 Birmingham - Sparkhill 53 Birmingham - Stirchley 54 Coventry 55 Daventry

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56 Knowle 57 Milton Keynes 58 Northampton 59 Nuneaton 60 Redditch 61 Rugby 62 Shirley 63 Solihull 64 Stratford-upon-Avon 65 Welltham 66 Alvis Retail Park, Coventry 67 Gallagher Retail Park, Coventry 68 Leamington Shopping Park, Leamington Spa 69 Orchard Retail Park, Coventry 70 Warwickshire Retail Park, Coventry 71 Catalogue / Mail Order 72 Internet (specify retailer below e.g. Internet - Tesco) 73 Don't buy 74 Other (specify) If = 72, Prompt interviewee with message 'Please deselect and speciy retailer under 'Other' E.G. 'Internet - Amazon''

Q12. Where do you normally do most of your households shopping for recording media for pictures and sound (e.g. records, pre-recorded and unrecorded CDs & DVDs, unexposed films for photographic use, etc. )(Exludes video games)? DO NOT READ OUT. MARK ONE BOX ONLY. INTERVIEWER NOTE: PLEASE PROBE FULLY FOR ROAD NAME AND LOCATION IF LOCATED OUT OF CENTRE. IF INTERNET / CATALOGUE PLEASE RECORD THE NAME OF RETAILER. E.G. 'INTERNET - NAME OF RETAILER' OR 'CATALOGUE - NAME OF RETAILER.

1 Argos, Guy Street, Leamington Spa 2 Argos, Leamington Retail Park 3 Argos, Leamington Shopping Park, Leamington Spa 4 Asda Living, Warwickshire Shopping Park, Coventry 5 Asda, Chesterton Drive, Leamington Spa 6 B&Q, Alvis Retail Park, Coventry 7 Boots, Bertie Road, Kenilworth 8 Boots, Leamington Shopping Park, Leamington Spa 9 Boots, Market Street, Warwick 10 Boots, Oxford Street, Leamington Spa 11 Boots, Station Road, Kenilworth 12 Boots, The Parade, Leamington Spa 13 Carpet Right, Leamington Shopping Park, Leamington Spa 14 Co-op 34-56 Clemens Street, Leamington Spa 15 Co-op, Cressida Drive, Warwick 16 Co-op, High Street, Leamington Spa 17 Currys, Orchard Retail Park, Coventry 18 Currys, Tachbrook Park Drive, Leamington Spa 19 Dreams, Myton Road, Leamington Spa 20 Focus, Leamington Shopping Park, Leamington Spa 21 Halfords, Leamington Shopping Park, Leamington Spa 22 Homebase, Ernscote Road, Leamington Spa 23 Homebase, Myton Road, Leamington Spa 24 House of Fraser, The Parade, Leamington Spa 25 Ikea, Croft Road, Coventry 26 Lidl, Myton Road, Leamington Spa 27 Marks & Spencer, 70 Parade, Leamington Spa 28 Morrisons, Old Warwick Road, Leamington Spa 29 Next, Leamington Shopping Park, Leamington Spa 30 Next, The Parade, Leamington Spa 31 Pets at Home, Myton Road, Leamington Spa 32 Roseby / Benson Beds, Leamington Shopping Park, Leamington Spa 33 Sainsbury's, 2 Park Street, Warwick 34 Sainsbury's, Coton End, Warwick

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35 Sainsbury's, Leamington Shopping Park, Leamington Spa 36 Sainsbury's, Saltisford, Warwick 37 Sainsbury's, Warwick Road, Kenilworth 38 Tesco Express, Units 1&2 Leyes Lane, Kenilworth 39 Tesco Metro, 22-24 The Parade, Leamington Spa 40 Tesco, Emscote Road, Warwick 41 Wilkinsons, Cannon Park Shopping Centre, Coventry 42 Wilkinsons, Station Road, Kenilworth 43 Kenilworth Town Centre 44 Leamington Spa Town Centre 45 Warwick Town Centre 46 Alcester 47 Banbury 48 Birmingham - Acocks Green 49 Birmingham - City Centre 50 Birmingham - Hall Green 51 Birmingham - Moseley 52 Birmingham - Sparkhill 53 Birmingham - Stirchley 54 Coventry 55 Daventry 56 Knowle 57 Milton Keynes 58 Northampton 59 Nuneaton 60 Redditch 61 Rugby 62 Shirley 63 Solihull 64 Stratford-upon-Avon 65 Welltham 66 Alvis Retail Park, Coventry 67 Gallagher Retail Park, Coventry 68 Leamington Shopping Park, Leamington Spa 69 Orchard Retail Park, Coventry 70 Warwickshire Retail Park, Coventry 71 Catalogue / Mail Order 72 Internet (specify retailer below e.g. Internet - Tesco) 73 Don't buy 74 Other (specify) If = 72, Prompt interviewee with message 'Please deselect and speciy retailer under 'Other' E.G. 'Internet - Amazon''

Q13. Where do you normally do most of your households shopping for audio visual, photographic, computer items (such as stereos, radios, TVs, software, cameras, telephones, etc.)? DO NOT READ OUT. MARK ONE BOX ONLY. INTERVIEWER NOTE: PLEASE PROBE FULLY FOR ROAD NAME AND LOCATION IF LOCATED OUT OF CENTRE. IF INTERNET / CATALOGUE PLEASE RECORD THE NAME OF RETAILER. E.G. 'INTERNET - NAME OF RETAILER' OR 'CATALOGUE - NAME OF RETAILER.

1 Argos, Guy Street, Leamington Spa 2 Argos, Leamington Retail Park 3 Argos, Leamington Shopping Park, Leamington Spa 4 Asda Living, Warwickshire Shopping Park, Coventry 5 Asda, Chesterton Drive, Leamington Spa 6 B&Q, Alvis Retail Park, Coventry 7 Boots, Bertie Road, Kenilworth 8 Boots, Leamington Shopping Park, Leamington Spa 9 Boots, Market Street, Warwick 10 Boots, Oxford Street, Leamington Spa 11 Boots, Station Road, Kenilworth 12 Boots, The Parade, Leamington Spa 13 Carpet Right, Leamington Shopping Park, Leamington Spa

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14 Co-op 34-56 Clemens Street, Leamington Spa 15 Co-op, Cressida Drive, Warwick 16 Co-op, High Street, Leamington Spa 17 Currys, Orchard Retail Park, Coventry 18 Currys, Tachbrook Park Drive, Leamington Spa 19 Dreams, Myton Road, Leamington Spa 20 Focus, Leamington Shopping Park, Leamington Spa 21 Halfords, Leamington Shopping Park, Leamington Spa 22 Homebase, Ernscote Road, Leamington Spa 23 Homebase, Myton Road, Leamington Spa 24 House of Fraser, The Parade, Leamington Spa 25 Ikea, Croft Road, Coventry 26 Lidl, Myton Road, Leamington Spa 27 Marks & Spencer, 70 Parade, Leamington Spa 28 Morrisons, Old Warwick Road, Leamington Spa 29 Next, Leamington Shopping Park, Leamington Spa 30 Next, The Parade, Leamington Spa 31 Pets at Home, Myton Road, Leamington Spa 32 Roseby / Benson Beds, Leamington Shopping Park, Leamington Spa 33 Sainsbury's, 2 Park Street, Warwick 34 Sainsbury's, Coton End, Warwick 35 Sainsbury's, Leamington Shopping Park, Leamington Spa 36 Sainsbury's, Saltisford, Warwick 37 Sainsbury's, Warwick Road, Kenilworth 38 Tesco Express, Units 1&2 Leyes Lane, Kenilworth 39 Tesco Metro, 22-24 The Parade, Leamington Spa 40 Tesco, Emscote Road, Warwick 41 Wilkinsons, Cannon Park Shopping Centre, Coventry 42 Wilkinsons, Station Road, Kenilworth 43 Kenilworth Town Centre 44 Leamington Spa Town Centre 45 Warwick Town Centre 46 Alcester 47 Banbury 48 Birmingham - Acocks Green 49 Birmingham - City Centre 50 Birmingham - Hall Green 51 Birmingham - Moseley 52 Birmingham - Sparkhill 53 Birmingham - Stirchley 54 Coventry 55 Daventry 56 Knowle 57 Milton Keynes 58 Northampton 59 Nuneaton 60 Redditch 61 Rugby 62 Shirley 63 Solihull 64 Stratford-upon-Avon 65 Welltham 66 Alvis Retail Park, Coventry 67 Gallagher Retail Park, Coventry 68 Leamington Shopping Park, Leamington Spa 69 Orchard Retail Park, Coventry 70 Warwickshire Retail Park, Coventry 71 Catalogue / Mail Order 72 Internet (specify retailer below e.g. Internet - Tesco) 73 Don't buy 74 Other (specify) If = 72, Prompt interviewee with message 'Please deselect and speciy retailer under 'Other' E.G. 'Internet - Amazon''

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Q14. Where do you normally do most of your household’s shopping for games & toys; hobby items; sport and camping goods; and musical instruments? DO NOT READ OUT. MARK ONE BOX ONLY. INTERVIEWER NOTE: PLEASE PROBE FULLY FOR ROAD NAME AND LOCATION IF LOCATED OUT OF CENTRE. IF INTERNET / CATALOGUE PLEASE RECORD THE NAME OF RETAILER. E.G. 'INTERNET - NAME OF RETAILER' OR 'CATALOGUE - NAME OF RETAILER.

1 Argos, Guy Street, Leamington Spa 2 Argos, Leamington Retail Park 3 Argos, Leamington Shopping Park, Leamington Spa 4 Asda Living, Warwickshire Shopping Park, Coventry 5 Asda, Chesterton Drive, Leamington Spa 6 B&Q, Alvis Retail Park, Coventry 7 Boots, Bertie Road, Kenilworth 8 Boots, Leamington Shopping Park, Leamington Spa 9 Boots, Market Street, Warwick 10 Boots, Oxford Street, Leamington Spa 11 Boots, Station Road, Kenilworth 12 Boots, The Parade, Leamington Spa 13 Carpet Right, Leamington Shopping Park, Leamington Spa 14 Co-op 34-56 Clemens Street, Leamington Spa 15 Co-op, Cressida Drive, Warwick 16 Co-op, High Street, Leamington Spa 17 Currys, Orchard Retail Park, Coventry 18 Currys, Tachbrook Park Drive, Leamington Spa 19 Dreams, Myton Road, Leamington Spa 20 Focus, Leamington Shopping Park, Leamington Spa 21 Halfords, Leamington Shopping Park, Leamington Spa 22 Homebase, Ernscote Road, Leamington Spa 23 Homebase, Myton Road, Leamington Spa 24 House of Fraser, The Parade, Leamington Spa 25 Ikea, Croft Road, Coventry 26 Lidl, Myton Road, Leamington Spa 27 Marks & Spencer, 70 Parade, Leamington Spa 28 Morrisons, Old Warwick Road, Leamington Spa 29 Next, Leamington Shopping Park, Leamington Spa 30 Next, The Parade, Leamington Spa 31 Pets at Home, Myton Road, Leamington Spa 32 Roseby / Benson Beds, Leamington Shopping Park, Leamington Spa 33 Sainsbury's, 2 Park Street, Warwick 34 Sainsbury's, Coton End, Warwick 35 Sainsbury's, Leamington Shopping Park, Leamington Spa 36 Sainsbury's, Saltisford, Warwick 37 Sainsbury's, Warwick Road, Kenilworth 38 Tesco Express, Units 1&2 Leyes Lane, Kenilworth 39 Tesco Metro, 22-24 The Parade, Leamington Spa 40 Tesco, Emscote Road, Warwick 41 Wilkinsons, Cannon Park Shopping Centre, Coventry 42 Wilkinsons, Station Road, Kenilworth 43 Kenilworth Town Centre 44 Leamington Spa Town Centre 45 Warwick Town Centre 46 Alcester 47 Banbury 48 Birmingham - Acocks Green 49 Birmingham - City Centre 50 Birmingham - Hall Green 51 Birmingham - Moseley 52 Birmingham - Sparkhill 53 Birmingham - Stirchley 54 Coventry 55 Daventry

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56 Knowle 57 Milton Keynes 58 Northampton 59 Nuneaton 60 Redditch 61 Rugby 62 Shirley 63 Solihull 64 Stratford-upon-Avon 65 Welltham 66 Alvis Retail Park, Coventry 67 Gallagher Retail Park, Coventry 68 Leamington Shopping Park, Leamington Spa 69 Orchard Retail Park, Coventry 70 Warwickshire Retail Park, Coventry 71 Catalogue / Mail Order 72 Internet (specify retailer below e.g. Internet - Tesco) 73 Don't buy 74 Other (specify) If = 72, Prompt interviewee with message 'Please deselect and speciy retailer under 'Other' E.G. 'Internet - Amazon''

Q15. Where do you normally do most of your household’s shopping for pets & pet related products? DO NOT READ OUT. MARK ONE BOX ONLY. INTERVIEWER NOTE: PLEASE PROBE FULLY FOR ROAD NAME AND LOCATION IF LOCATED OUT OF CENTRE. IF INTERNET / CATALOGUE PLEASE RECORD THE NAME OF RETAILER. E.G. 'INTERNET - NAME OF RETAILER' OR 'CATALOGUE - NAME OF RETAILER.

1 Argos, Guy Street, Leamington Spa 2 Argos, Leamington Retail Park 3 Argos, Leamington Shopping Park, Leamington Spa 4 Asda Living, Warwickshire Shopping Park, Coventry 5 Asda, Chesterton Drive, Leamington Spa 6 B&Q, Alvis Retail Park, Coventry 7 Boots, Bertie Road, Kenilworth 8 Boots, Leamington Shopping Park, Leamington Spa 9 Boots, Market Street, Warwick 10 Boots, Oxford Street, Leamington Spa 11 Boots, Station Road, Kenilworth 12 Boots, The Parade, Leamington Spa 13 Carpet Right, Leamington Shopping Park, Leamington Spa 14 Co-op 34-56 Clemens Street, Leamington Spa 15 Co-op, Cressida Drive, Warwick 16 Co-op, High Street, Leamington Spa 17 Currys, Orchard Retail Park, Coventry 18 Currys, Tachbrook Park Drive, Leamington Spa 19 Dreams, Myton Road, Leamington Spa 20 Focus, Leamington Shopping Park, Leamington Spa 21 Halfords, Leamington Shopping Park, Leamington Spa 22 Homebase, Ernscote Road, Leamington Spa 23 Homebase, Myton Road, Leamington Spa 24 House of Fraser, The Parade, Leamington Spa 25 Ikea, Croft Road, Coventry 26 Lidl, Myton Road, Leamington Spa 27 Marks & Spencer, 70 Parade, Leamington Spa 28 Morrisons, Old Warwick Road, Leamington Spa 29 Next, Leamington Shopping Park, Leamington Spa 30 Next, The Parade, Leamington Spa 31 Pets at Home, Myton Road, Leamington Spa 32 Roseby / Benson Beds, Leamington Shopping Park, Leamington Spa 33 Sainsbury's, 2 Park Street, Warwick 34 Sainsbury's, Coton End, Warwick 35 Sainsbury's, Leamington Shopping Park, Leamington Spa

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36 Sainsbury's, Saltisford, Warwick 37 Sainsbury's, Warwick Road, Kenilworth 38 Tesco Express, Units 1&2 Leyes Lane, Kenilworth 39 Tesco Metro, 22-24 The Parade, Leamington Spa 40 Tesco, Emscote Road, Warwick 41 Wilkinsons, Cannon Park Shopping Centre, Coventry 42 Wilkinsons, Station Road, Kenilworth 43 Kenilworth Town Centre 44 Leamington Spa Town Centre 45 Warwick Town Centre 46 Alcester 47 Banbury 48 Birmingham - Acocks Green 49 Birmingham - City Centre 50 Birmingham - Hall Green 51 Birmingham - Moseley 52 Birmingham - Sparkhill 53 Birmingham - Stirchley 54 Coventry 55 Daventry 56 Knowle 57 Milton Keynes 58 Northampton 59 Nuneaton 60 Redditch 61 Rugby 62 Shirley 63 Solihull 64 Stratford-upon-Avon 65 Welltham 66 Alvis Retail Park, Coventry 67 Gallagher Retail Park, Coventry 68 Leamington Shopping Park, Leamington Spa 69 Orchard Retail Park, Coventry 70 Warwickshire Retail Park, Coventry 71 Catalogue / Mail Order 72 Internet (specify retailer below e.g. Internet - Tesco) 73 Don't buy 74 Other (specify) If = 72, Prompt interviewee with message 'Please deselect and speciy retailer under 'Other' E.G. 'Internet - Amazon''

Q16. Where do you normally do most of your households shopping for books (incl. dictionaries, encyclopaedias, text books, guidebooks and musical scores) and stationary (incl. writing pads, envelopes pens, diaries, etc.) and drawing materials? DO NOT READ OUT. MARK ONE BOX ONLY. INTERVIEWER NOTE: PLEASE PROBE FULLY FOR ROAD NAME AND LOCATION IF LOCATED OUT OF CENTRE. IF INTERNET / CATALOGUE PLEASE RECORD THE NAME OF RETAILER. E.G. 'INTERNET - NAME OF RETAILER' OR 'CATALOGUE - NAME OF RETAILER.

1 Argos, Guy Street, Leamington Spa 2 Argos, Leamington Retail Park 3 Argos, Leamington Shopping Park, Leamington Spa 4 Asda Living, Warwickshire Shopping Park, Coventry 5 Asda, Chesterton Drive, Leamington Spa 6 B&Q, Alvis Retail Park, Coventry 7 Boots, Bertie Road, Kenilworth 8 Boots, Leamington Shopping Park, Leamington Spa 9 Boots, Market Street, Warwick 10 Boots, Oxford Street, Leamington Spa 11 Boots, Station Road, Kenilworth 12 Boots, The Parade, Leamington Spa 13 Carpet Right, Leamington Shopping Park, Leamington Spa 14 Co-op 34-56 Clemens Street, Leamington Spa

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15 Co-op, Cressida Drive, Warwick 16 Co-op, High Street, Leamington Spa 17 Currys, Orchard Retail Park, Coventry 18 Currys, Tachbrook Park Drive, Leamington Spa 19 Dreams, Myton Road, Leamington Spa 20 Focus, Leamington Shopping Park, Leamington Spa 21 Halfords, Leamington Shopping Park, Leamington Spa 22 Homebase, Ernscote Road, Leamington Spa 23 Homebase, Myton Road, Leamington Spa 24 House of Fraser, The Parade, Leamington Spa 25 Ikea, Croft Road, Coventry 26 Lidl, Myton Road, Leamington Spa 27 Marks & Spencer, 70 Parade, Leamington Spa 28 Morrisons, Old Warwick Road, Leamington Spa 29 Next, Leamington Shopping Park, Leamington Spa 30 Next, The Parade, Leamington Spa 31 Pets at Home, Myton Road, Leamington Spa 32 Roseby / Benson Beds, Leamington Shopping Park, Leamington Spa 33 Sainsbury's, 2 Park Street, Warwick 34 Sainsbury's, Coton End, Warwick 35 Sainsbury's, Leamington Shopping Park, Leamington Spa 36 Sainsbury's, Saltisford, Warwick 37 Sainsbury's, Warwick Road, Kenilworth 38 Tesco Express, Units 1&2 Leyes Lane, Kenilworth 39 Tesco Metro, 22-24 The Parade, Leamington Spa 40 Tesco, Emscote Road, Warwick 41 Wilkinsons, Cannon Park Shopping Centre, Coventry 42 Wilkinsons, Station Road, Kenilworth 43 Kenilworth Town Centre 44 Leamington Spa Town Centre 45 Warwick Town Centre 46 Alcester 47 Banbury 48 Birmingham - Acocks Green 49 Birmingham - City Centre 50 Birmingham - Hall Green 51 Birmingham - Moseley 52 Birmingham - Sparkhill 53 Birmingham - Stirchley 54 Coventry 55 Daventry 56 Knowle 57 Milton Keynes 58 Northampton 59 Nuneaton 60 Redditch 61 Rugby 62 Shirley 63 Solihull 64 Stratford-upon-Avon 65 Welltham 66 Alvis Retail Park, Coventry 67 Gallagher Retail Park, Coventry 68 Leamington Shopping Park, Leamington Spa 69 Orchard Retail Park, Coventry 70 Warwickshire Retail Park, Coventry 71 Catalogue / Mail Order 72 Internet (specify retailer below e.g. Internet - Tesco) 73 Don't buy 74 Other (specify) If = 72, Prompt interviewee with message 'Please deselect and speciy retailer under 'Other' E.G. 'Internet - Amazon''

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Q17. Where do you normally do most of your households shopping on personal/luxury goods including jewellery, china, glass, medicine and cosmetics? DO NOT READ OUT. MARK ONE BOX ONLY. INTERVIEWER NOTE: PLEASE PROBE FULLY FOR ROAD NAME AND LOCATION IF LOCATED OUT OF CENTRE. IF INTERNET / CATALOGUE PLEASE RECORD THE NAME OF RETAILER. E.G. 'INTERNET - NAME OF RETAILER' OR 'CATALOGUE - NAME OF RETAILER.

1 Argos, Guy Street, Leamington Spa 2 Argos, Leamington Retail Park 3 Argos, Leamington Shopping Park, Leamington Spa 4 Asda Living, Warwickshire Shopping Park, Coventry 5 Asda, Chesterton Drive, Leamington Spa 6 B&Q, Alvis Retail Park, Coventry 7 Boots, Bertie Road, Kenilworth 8 Boots, Leamington Shopping Park, Leamington Spa 9 Boots, Market Street, Warwick 10 Boots, Oxford Street, Leamington Spa 11 Boots, Station Road, Kenilworth 12 Boots, The Parade, Leamington Spa 13 Carpet Right, Leamington Shopping Park, Leamington Spa 14 Co-op 34-56 Clemens Street, Leamington Spa 15 Co-op, Cressida Drive, Warwick 16 Co-op, High Street, Leamington Spa 17 Currys, Orchard Retail Park, Coventry 18 Currys, Tachbrook Park Drive, Leamington Spa 19 Dreams, Myton Road, Leamington Spa 20 Focus, Leamington Shopping Park, Leamington Spa 21 Halfords, Leamington Shopping Park, Leamington Spa 22 Homebase, Ernscote Road, Leamington Spa 23 Homebase, Myton Road, Leamington Spa 24 House of Fraser, The Parade, Leamington Spa 25 Ikea, Croft Road, Coventry 26 Lidl, Myton Road, Leamington Spa 27 Marks & Spencer, 70 Parade, Leamington Spa 28 Morrisons, Old Warwick Road, Leamington Spa 29 Next, Leamington Shopping Park, Leamington Spa 30 Next, The Parade, Leamington Spa 31 Pets at Home, Myton Road, Leamington Spa 32 Roseby / Benson Beds, Leamington Shopping Park, Leamington Spa 33 Sainsbury's, 2 Park Street, Warwick 34 Sainsbury's, Coton End, Warwick 35 Sainsbury's, Leamington Shopping Park, Leamington Spa 36 Sainsbury's, Saltisford, Warwick 37 Sainsbury's, Warwick Road, Kenilworth 38 Tesco Express, Units 1&2 Leyes Lane, Kenilworth 39 Tesco Metro, 22-24 The Parade, Leamington Spa 40 Tesco, Emscote Road, Warwick 41 Wilkinsons, Cannon Park Shopping Centre, Coventry 42 Wilkinsons, Station Road, Kenilworth 43 Kenilworth Town Centre 44 Leamington Spa Town Centre 45 Warwick Town Centre 46 Alcester 47 Banbury 48 Birmingham - Acocks Green 49 Birmingham - City Centre 50 Birmingham - Hall Green 51 Birmingham - Moseley 52 Birmingham - Sparkhill 53 Birmingham - Stirchley 54 Coventry 55 Daventry

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56 Knowle 57 Milton Keynes 58 Northampton 59 Nuneaton 60 Redditch 61 Rugby 62 Shirley 63 Solihull 64 Stratford-upon-Avon 65 Welltham 66 Alvis Retail Park, Coventry 67 Gallagher Retail Park, Coventry 68 Leamington Shopping Park, Leamington Spa 69 Orchard Retail Park, Coventry 70 Warwickshire Retail Park, Coventry 71 Catalogue / Mail Order 72 Internet (specify retailer below e.g. Internet - Tesco) 73 Don't buy 74 Other (specify) If = 72, Prompt interviewee with message 'Please deselect and speciy retailer under 'Other' E.G. 'Internet - Amazon''

Q18. Where do you normally do most of your households shopping for furniture, carpets, other floor coverings and household textiles (includes beds, sofas, tables, etc)? DO NOT READ OUT. MARK ONE BOX ONLY. INTERVIEWER NOTE: PLEASE PROBE FULLY FOR ROAD NAME AND LOCATION IF LOCATED OUT OF CENTRE. IF INTERNET / CATALOGUE PLEASE RECORD THE NAME OF RETAILER. E.G. 'INTERNET - NAME OF RETAILER' OR 'CATALOGUE - NAME OF RETAILER.

1 Argos, Guy Street, Leamington Spa 2 Argos, Leamington Retail Park 3 Argos, Leamington Shopping Park, Leamington Spa 4 Asda Living, Warwickshire Shopping Park, Coventry 5 Asda, Chesterton Drive, Leamington Spa 6 B&Q, Alvis Retail Park, Coventry 7 Boots, Bertie Road, Kenilworth 8 Boots, Leamington Shopping Park, Leamington Spa 9 Boots, Market Street, Warwick 10 Boots, Oxford Street, Leamington Spa 11 Boots, Station Road, Kenilworth 12 Boots, The Parade, Leamington Spa 13 Carpet Right, Leamington Shopping Park, Leamington Spa 14 Co-op 34-56 Clemens Street, Leamington Spa 15 Co-op, Cressida Drive, Warwick 16 Co-op, High Street, Leamington Spa 17 Currys, Orchard Retail Park, Coventry 18 Currys, Tachbrook Park Drive, Leamington Spa 19 Dreams, Myton Road, Leamington Spa 20 Focus, Leamington Shopping Park, Leamington Spa 21 Halfords, Leamington Shopping Park, Leamington Spa 22 Homebase, Ernscote Road, Leamington Spa 23 Homebase, Myton Road, Leamington Spa 24 House of Fraser, The Parade, Leamington Spa 25 Ikea, Croft Road, Coventry 26 Lidl, Myton Road, Leamington Spa 27 Marks & Spencer, 70 Parade, Leamington Spa 28 Morrisons, Old Warwick Road, Leamington Spa 29 Next, Leamington Shopping Park, Leamington Spa 30 Next, The Parade, Leamington Spa 31 Pets at Home, Myton Road, Leamington Spa 32 Roseby / Benson Beds, Leamington Shopping Park, Leamington Spa 33 Sainsbury's, 2 Park Street, Warwick 34 Sainsbury's, Coton End, Warwick 35 Sainsbury's, Leamington Shopping Park, Leamington Spa

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36 Sainsbury's, Saltisford, Warwick 37 Sainsbury's, Warwick Road, Kenilworth 38 Tesco Express, Units 1&2 Leyes Lane, Kenilworth 39 Tesco Metro, 22-24 The Parade, Leamington Spa 40 Tesco, Emscote Road, Warwick 41 Wilkinsons, Cannon Park Shopping Centre, Coventry 42 Wilkinsons, Station Road, Kenilworth 43 Kenilworth Town Centre 44 Leamington Spa Town Centre 45 Warwick Town Centre 46 Alcester 47 Banbury 48 Birmingham - Acocks Green 49 Birmingham - City Centre 50 Birmingham - Hall Green 51 Birmingham - Moseley 52 Birmingham - Sparkhill 53 Birmingham - Stirchley 54 Coventry 55 Daventry 56 Knowle 57 Milton Keynes 58 Northampton 59 Nuneaton 60 Redditch 61 Rugby 62 Shirley 63 Solihull 64 Stratford-upon-Avon 65 Welltham 66 Alvis Retail Park, Coventry 67 Gallagher Retail Park, Coventry 68 Leamington Shopping Park, Leamington Spa 69 Orchard Retail Park, Coventry 70 Warwickshire Retail Park, Coventry 71 Catalogue / Mail Order 72 Internet (specify retailer below e.g. Internet - Tesco) 73 Don't buy 74 Other (specify) If = 72, Prompt interviewee with message 'Please deselect and speciy retailer under 'Other' E.G. 'Internet - Amazon''

Q19. Where do you normally do most of your household's shopping for DIY goods, decorating supplies and garden products (such as drills, lawn mowers, hammers, hedge cutters, garden tools, plants, shrubs etc)? DO NOT READ OUT. MARK ONE BOX ONLY. INTERVIEWER NOTE: PLEASE PROBE FULLY FOR ROAD NAME AND LOCATION IF LOCATED OUT OF CENTRE. IF INTERNET / CATALOGUE PLEASE RECORD THE NAME OF RETAILER. E.G. 'INTERNET - NAME OF RETAILER' OR 'CATALOGUE - NAME OF RETAILER.

1 Argos, Guy Street, Leamington Spa 2 Argos, Leamington Retail Park 3 Argos, Leamington Shopping Park, Leamington Spa 4 Asda Living, Warwickshire Shopping Park, Coventry 5 Asda, Chesterton Drive, Leamington Spa 6 B&Q, Alvis Retail Park, Coventry 7 Boots, Bertie Road, Kenilworth 8 Boots, Leamington Shopping Park, Leamington Spa 9 Boots, Market Street, Warwick 10 Boots, Oxford Street, Leamington Spa 11 Boots, Station Road, Kenilworth 12 Boots, The Parade, Leamington Spa 13 Carpet Right, Leamington Shopping Park, Leamington Spa 14 Co-op 34-56 Clemens Street, Leamington Spa

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15 Co-op, Cressida Drive, Warwick 16 Co-op, High Street, Leamington Spa 17 Currys, Orchard Retail Park, Coventry 18 Currys, Tachbrook Park Drive, Leamington Spa 19 Dreams, Myton Road, Leamington Spa 20 Focus, Leamington Shopping Park, Leamington Spa 21 Halfords, Leamington Shopping Park, Leamington Spa 22 Homebase, Ernscote Road, Leamington Spa 23 Homebase, Myton Road, Leamington Spa 24 House of Fraser, The Parade, Leamington Spa 25 Ikea, Croft Road, Coventry 26 Lidl, Myton Road, Leamington Spa 27 Marks & Spencer, 70 Parade, Leamington Spa 28 Morrisons, Old Warwick Road, Leamington Spa 29 Next, Leamington Shopping Park, Leamington Spa 30 Next, The Parade, Leamington Spa 31 Pets at Home, Myton Road, Leamington Spa 32 Roseby / Benson Beds, Leamington Shopping Park, Leamington Spa 33 Sainsbury's, 2 Park Street, Warwick 34 Sainsbury's, Coton End, Warwick 35 Sainsbury's, Leamington Shopping Park, Leamington Spa 36 Sainsbury's, Saltisford, Warwick 37 Sainsbury's, Warwick Road, Kenilworth 38 Tesco Express, Units 1&2 Leyes Lane, Kenilworth 39 Tesco Metro, 22-24 The Parade, Leamington Spa 40 Tesco, Emscote Road, Warwick 41 Wilkinsons, Cannon Park Shopping Centre, Coventry 42 Wilkinsons, Station Road, Kenilworth 43 Kenilworth Town Centre 44 Leamington Spa Town Centre 45 Warwick Town Centre 46 Alcester 47 Banbury 48 Birmingham - Acocks Green 49 Birmingham - City Centre 50 Birmingham - Hall Green 51 Birmingham - Moseley 52 Birmingham - Sparkhill 53 Birmingham - Stirchley 54 Coventry 55 Daventry 56 Knowle 57 Milton Keynes 58 Northampton 59 Nuneaton 60 Redditch 61 Rugby 62 Shirley 63 Solihull 64 Stratford-upon-Avon 65 Welltham 66 Alvis Retail Park, Coventry 67 Gallagher Retail Park, Coventry 68 Leamington Shopping Park, Leamington Spa 69 Orchard Retail Park, Coventry 70 Warwickshire Retail Park, Coventry 71 Catalogue / Mail Order 72 Internet (specify retailer below e.g. Internet - Tesco) 73 Don't buy 74 Other (specify) If = 72, Prompt interviewee with message 'Please deselect and speciy retailer under 'Other' E.G. 'Internet - Amazon''

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Q20. Where do you do most of your households shopping for large domestic appliances such as washing machines, fridges, cookers, etc? DO NOT READ OUT. MARK ONE BOX ONLY. INTERVIEWER NOTE: PLEASE PROBE FULLY FOR ROAD NAME AND LOCATION IF LOCATED OUT OF CENTRE. IF INTERNET / CATALOGUE PLEASE RECORD THE NAME OF RETAILER. E.G. 'INTERNET - NAME OF RETAILER' OR 'CATALOGUE - NAME OF RETAILER.

1 Argos, Guy Street, Leamington Spa 2 Argos, Leamington Retail Park 3 Argos, Leamington Shopping Park, Leamington Spa 4 Asda Living, Warwickshire Shopping Park, Coventry 5 Asda, Chesterton Drive, Leamington Spa 6 B&Q, Alvis Retail Park, Coventry 7 Boots, Bertie Road, Kenilworth 8 Boots, Leamington Shopping Park, Leamington Spa 9 Boots, Market Street, Warwick 10 Boots, Oxford Street, Leamington Spa 11 Boots, Station Road, Kenilworth 12 Boots, The Parade, Leamington Spa 13 Carpet Right, Leamington Shopping Park, Leamington Spa 14 Co-op 34-56 Clemens Street, Leamington Spa 15 Co-op, Cressida Drive, Warwick 16 Co-op, High Street, Leamington Spa 17 Currys, Orchard Retail Park, Coventry 18 Currys, Tachbrook Park Drive, Leamington Spa 19 Dreams, Myton Road, Leamington Spa 20 Focus, Leamington Shopping Park, Leamington Spa 21 Halfords, Leamington Shopping Park, Leamington Spa 22 Homebase, Ernscote Road, Leamington Spa 23 Homebase, Myton Road, Leamington Spa 24 House of Fraser, The Parade, Leamington Spa 25 Ikea, Croft Road, Coventry 26 Lidl, Myton Road, Leamington Spa 27 Marks & Spencer, 70 Parade, Leamington Spa 28 Morrisons, Old Warwick Road, Leamington Spa 29 Next, Leamington Shopping Park, Leamington Spa 30 Next, The Parade, Leamington Spa 31 Pets at Home, Myton Road, Leamington Spa 32 Roseby / Benson Beds, Leamington Shopping Park, Leamington Spa 33 Sainsbury's, 2 Park Street, Warwick 34 Sainsbury's, Coton End, Warwick 35 Sainsbury's, Leamington Shopping Park, Leamington Spa 36 Sainsbury's, Saltisford, Warwick 37 Sainsbury's, Warwick Road, Kenilworth 38 Tesco Express, Units 1&2 Leyes Lane, Kenilworth 39 Tesco Metro, 22-24 The Parade, Leamington Spa 40 Tesco, Emscote Road, Warwick 41 Wilkinsons, Cannon Park Shopping Centre, Coventry 42 Wilkinsons, Station Road, Kenilworth 43 Kenilworth Town Centre 44 Leamington Spa Town Centre 45 Warwick Town Centre 46 Alcester 47 Banbury 48 Birmingham - Acocks Green 49 Birmingham - City Centre 50 Birmingham - Hall Green 51 Birmingham - Moseley 52 Birmingham - Sparkhill 53 Birmingham - Stirchley 54 Coventry 55 Daventry

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Page 31

56 Knowle 57 Milton Keynes 58 Northampton 59 Nuneaton 60 Redditch 61 Rugby 62 Shirley 63 Solihull 64 Stratford-upon-Avon 65 Welltham 66 Alvis Retail Park, Coventry 67 Gallagher Retail Park, Coventry 68 Leamington Shopping Park, Leamington Spa 69 Orchard Retail Park, Coventry 70 Warwickshire Retail Park, Coventry 71 Catalogue / Mail Order 72 Internet (specify retailer below e.g. Internet - Tesco) 73 Don't buy 74 Other (specify) If = 72, Prompt interviewee with message 'Please deselect and speciy retailer under 'Other' E.G. 'Internet - Amazon''

I would now like to ask you some questions about visiting other locations:

Q21. How often do you or your household visit Leamington Spa for shopping? DO NOT READ OUT. MARK ONE BOX ONLY.

1 Daily 2 Twice a week or more 3 Once a week 4 Every two weeks 5 Monthly 6 Twice monthly 7 Every few months 8 Once a year or less 9 Never

Q22. What, if anything, would make you visit Leamington Spa to shop more often? DO NOT READ OUT. MARK UP TO THREE RESPONSES ONLY. (3 maximum responses)

1 Attractive environment 2 Cinema 3 Cleanliness 4 Close to friends/ family 5 Close to home 6 Close to work/ en route to work 7 Compact 8 Easily accessible by foot/ cycle 9 Friendly atmosphere 10 Good and/ or free car parking 11 Good bus service/ accessible public transport 12 Good disabled access 13 Good prices 14 Good range of chain/ well known stores 15 Good range of independent stores 16 Particular store (specify) 17 Habit/ always used it 18 Indoor shopping malls/ arcades 19 Large shopping area 20 Market 21 Not overcrowded / not too busy 22 Opening hours 23 Part of an overall day out 24 Pedestrianised 25 Range of goods available 26 Restaurant / cafes

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27 Safe shopping environment 28 Nothing / very little 29 Other (specify) If Size(??Q22_1??) + Size(??Q22_2??) > 3, Prompt interviewee with message 'You may only select up to three responses Please amend' If Size(??Q22_1??) + Size(??Q22_2??) = 0, Prompt interviewee with message 'You must select at least one response Please amend'

Q23. How often do you or your household visit Warwick Town Centre for shopping? DO NOT READ OUT. MARK ONE BOX ONLY.

1 Daily 2 Twice a week or more 3 Once a week 4 Every two weeks 5 Monthly 6 Twice monthly 7 Every few months 8 Once a year or less 9 Never

Q24. What, if anything, would make you visit Warwick to shop more often? DO NOT READ OUT. MARK UP TO THREE RESPONSES ONLY. (3 maximum responses)

1 Attractive environment 2 Cinema 3 Cleanliness 4 Close to friends/ family 5 Close to home 6 Close to work/ en route to work 7 Compact 8 Easily accessible by foot/ cycle 9 Friendly atmosphere 10 Good and/ or free car parking 11 Good bus service/ accessible public transport 12 Good disabled access 13 Good prices 14 Good range of chain/ well known stores 15 Good range of independent stores 16 Particular store (specify) 17 Habit/ always used it 18 Indoor shopping malls/ arcades 19 Large shopping area 20 Market 21 Not overcrowded / not too busy 22 Opening hours 23 Part of an overall day out 24 Pedestrianised 25 Range of goods available 26 Restaurant / cafes 27 Safe shopping environment 28 Nothing / very little 29 Other (specify) If Size(??Q24_1??) + Size(??Q24_2??) > 3, Prompt interviewee with message 'You may only select up to three responses Please amend' If Size(??Q24_1??) + Size(??Q24_2??) = 0, Prompt interviewee with message 'You must select at least one response Please amend'

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Q25. How often do you or your household visit Kenilworth for shopping? DO NOT READ OUT. MARK ONE BOX ONLY.

1 Daily 2 Twice a week or more 3 Once a week 4 Every two weeks 5 Monthly 6 Twice monthly 7 Every few months 8 Once a year or less 9 Never

Q26. What, if anything, would make you visit Kenilworth to shop more often? DO NOT READ OUT. MARK UP TO THREE RESPONSES ONLY. (3 maximum responses)

1 Attractive environment 2 Cinema 3 Cleanliness 4 Close to friends/ family 5 Close to home 6 Close to work/ en route to work 7 Compact 8 Easily accessible by foot/ cycle 9 Friendly atmosphere 10 Good and/ or free car parking 11 Good bus service/ accessible public transport 12 Good disabled access 13 Good prices 14 Good range of chain/ well known stores 15 Good range of independent stores 16 Particular store (specify) 17 Habit/ always used it 18 Indoor shopping malls/ arcades 19 Large shopping area 20 Market 21 Not overcrowded / not too busy 22 Opening hours 23 Part of an overall day out 24 Pedestrianised 25 Range of goods available 26 Restaurant / cafes 27 Safe shopping environment 28 Nothing / very little 29 Other (specify) If Size(??Q26_1??) + Size(??Q26_2??) > 3, Prompt interviewee with message 'You may only select up to three responses Please amend' If Size(??Q26_1??) + Size(??Q26_2??) = 0, Prompt interviewee with message 'You must select at least one response Please amend'

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Now a few questions about your leisure activities:

Q27. Do you or your household visit the following leisure attractions? READ OUT. MARK ALL THAT APPLY IF NO 'OTHER' LEAVE TEXT BOX BLANK. FAILURE TO DO SO WILL AFFECT ROUTING (8 maximum responses)

1 Bingo / Casino 2 Cinema 3 Gym / Healthclub / Sports Facility 4 Museum / gallery or place of historical / cultural interest / theatre 5 Pub/ Bar / nightclub / music venue 6 Restaurant 7 Tenpin bowling 8 None of the above (DO NOT READ OUT) 9 Other (specify) If <> 1, do not ask 'Q27a' If <> 2, do not ask 'Q27b'

If <> 3, do not ask 'Q27c' If <> 4, do not ask 'Q27d' If <> 5, do not ask 'Q27e' If <> 6, do not ask 'Q27f' If <> 7, do not ask 'Q27g' If = 8, do not ask 'Q27' If true, set '+??Q27_1?? Union On(??Q27aOther?? <> "",8,0)' to question 'Q27LOOP' If Size(??Q27_1??) = 0 AND ??Q27aOther?? = "", Prompt interviewee with message 'You must select at least one response or enter an 'Other' response Please Amend' If ??Q27aOther?? ="", do not ask 'Q27h' If ??Q27_1?? Has 8, Prompt interviewee with message 'Select 'Yes' to confirm that no other leisure activity is selected'

Q27. How often do you or your household visit the following leisure attractions? READ OUT. MARK ONE BOX PER ROW

1 Once a week

2 Once a fortnight

3 Once a month

4 Once every two months

5 Once every six months

6 Once a year

7 Don't know / varies (DO NOT READ OUT)

Bingo / Casino

Cinema

Gym / Healthclub / Sports Facility

Museum / gallery or place of historical / cultural interest / theatre

Pub/ Bar / nightclub / music venue

Restaurant

Tenpin bowling

??Q27aOther??

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Q27a. Where do you or members of your household normally go to play bingo? DO NOT READ OUT. MARK ONE BOX ONLY. IF 'OTHER' OR RESPONDENT STATES A PARTICULAR FACILITY, PLEASE SPECIFY THE FACILITY NAME, RETAIL PARK / LEISURE PARK, ROAD NAME AND AREA.

1 Canley Sports & Social Club, Marler Road, Coventry 2 Cheylesmore Social Club, Quinton Park, Chelyesmore, Coventry 3 Gala Bingo, Banbury 4 Gala Bingo, Coventry 5 Gala Bingo, North Street, Rugby 6 Iris Lees Day Club, Chapel Street, Warwick 7 Kineton Village Hall 8 Pool Meadow 9 Rugby 10 The Nelson Club, Charles Street, Warwick 11 The Royal British Legion, Kimberley Road, Baginton, Coventry 12 The Royal British Legion, Warwick Road, Knowle 13 Tiddington 14 Warwick City Centre 15 Wooton 16 Other (specify)

Q27b. Where do you or members of your household normally go to the cinema? DO NOT READ OUT. MARK ONE BOX ONLY. IF 'OTHER' OR RESPONDENT STATES A PARTICULAR FACILITY, PLEASE SPECIFY THE FACILITY NAME, RETAIL PARK / LEISURE PARK, ROAD NAME AND AREA.

1 Apollo, Kingfisher Square, Redditch 2 Cineworld, Leicester Road, Rugby 3 Cineworld, Mill Lane Arcade, Solihull 4 Odeon Cinema, Horse Fair, Banbury 5 Showcase Cinema, Gielgud Way, Cross Point Business Park, Coventry 6 Showcase Cinema, Walsgrave 7 Skydome Arena, Croft Road, Coventry 8 Stratford Picture House, Windsor Street, Stratford-upon-Avon 9 The Apollo, Portland Place East, Leamington Spa 10 The Odeon, Coventry 11 The Royal Cinema, Royal Spas Centre, Leamington Spa 12 UGC Cinema, Ladywell Walk, Birmingham 13 Warwick Arts Centre, Gibbet Hill Road, Coventry 14 Other (specify)

Q27c. Where do you or members of your household normally go to use a gym/healthclub/sports facility? DO NOT READ OUT. MARK ONE BOX ONLY. IF 'OTHER' OR RESPONDENT STATES A PARTICULAR FACILITY, PLEASE SPECIFY THE FACILITY NAME, RETAIL PARK / LEISURE PARK, ROAD NAME AND AREA.

1 Alveston Manor Health Centre, Stratford-upon-Avon 2 Ardencote Manor Leisure Club, Warwick 3 AT7, Bell Green Road, Coventry 4 Bannatyne Fitness Ltd, Widney Manor, Saintbury Drive, Solihull 5 Billesley Manor Hotel, Billesley, Alcester 6 Bizz Fitness, Spencer Street, Leamington Spa 7 Brandon Hall Hotel, Main Street, Brandon, Coventry 8 Cannons Health Club 9 Cannons Health Club, Leamington Spa 10 Castle Farm Recreation Centre, Kenilworth 11 Church Hall, Coventry

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12 Coventy City Supporters Club, Freehold Street, Coventry 13 David Lloyd, Monkspath Leisure Park, Solihull 14 Esporta, Abbey Road, Coventry 15 Fitness First, Cannon Park, Demontfort Way, Coventry 16 Gilliland Martial Arts Academy, Spencer Street, Leamington Spa 17 Healthworks Fitness Studio, Western Road, Stratford-upon-Avon 18 Holiday Inn, Bridgefoot, Stratford-upon-Avon 19 Holly Trinity Church Old town, Stratford Upon-Avon 20 John Atkinson Sports Centre (Myton School), Warwick 21 LA Fitness, Warwick 22 Leamington Spa 23 Leamington Spa Tennis Club 24 Leisure Centre, Stratford-upon-Avon 25 Living Well Health Club, Hilton National, Warwick 26 Macdonald Hotels, Banbury Road, Stratford-Upon-Avon 27 Meadows Community Sports Centre (Kenilworth School), Kenilworth 28 Midland Sports Centre, Cromwell Lane, Coventry 29 Newbold Comyn Leisure Centre, Leamington Spa 30 Nuffield Health, Warwick 31 Personal trainer, Leamington Spa 32 Pinkx Gym, Coventry 33 Pinx Fitness, Radford Road, Leamington Spa 34 Pure Health Club, Bedford Street, Leamington Spa 35 Results 4 U, Campion School, Sydenham Drive, Leamington Spa 36 Rugby School gymnasiuim, Barby Road, Rugby 37 Southam 38 Southam Leisure Centre, Welsh Road West, Southam 39 St. Nicholas Park Leisure Centre, Warwick 40 Stockton 41 Stratford Leisure & Visitor Centre, Bridgefoot, Stratford-up 42 Studley Leisure Centre, Pool Road, Studley 43 Sydenham Sports Cetnre (Campion School and Community College), Leamington Spa 44 The Coventry Sports & Leisure Centre, Fairfax Street, Covent 45 The Garden Gym, Leamington Spa 46 The Menzies Spa and Golf Club, Warwick Road, Stratford-upon- 47 The Warwickshire Golf and Country Club, Leek Wootton, Warwick 48 Tudor Grange Leisure Centre, Blossomfield Road, Solihull 49 Village Hotel & Leisure Club, Dolomite Avenue, Coventry 50 Virgin Active, Blythe Gate, Shirley, Solihull 51 Walton Hall, Walton 52 Warwick Boat Club, Mill Street, Warwick 53 Wildmoor Spa & Health Club, Alcester Road, Stratford-upon-Avon 54 Wolston Leisure and Community Centre 55 Kenilworth Town Centre 56 Leamington Spa Town Centre 57 Warwick Town Centre 58 Alcester 59 Banbury 60 Birmingham - Acocks Green 61 Birmingham - Hall Green 62 Birmingham - Moseley 63 Birmingham - Sparkhill 64 Birmingham - Stirchley 65 Coventry 66 Daventry 67 Knowle 68 Milton Keynes 69 Northampton 70 Nuneaton 71 Redditch 72 Rugby 73 Shirley 74 Solihull 75 Stratford-upon-Avon 76 Welltham 77 Varies 78 Other (specify)

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Q27d. Where do you or members of your household normally go to a museum, theatre, gallery, or other place of historical/cultural interest? DO NOT READ OUT. MARK ONE BOX ONLY. IF 'OTHER' OR RESPONDENT STATES A PARTICULAR FACILITY, PLEASE SPECIFY THE FACILITY NAME, RETAIL PARK / LEISURE PARK, ROAD NAME AND AREA.

1 Alcester 2 Banbury 3 Birmingham - Acocks Green 4 Birmingham - Hall Green 5 Birmingham - Moseley 6 Birmingham - Sparkhill 7 Birmingham - Stirchley 8 Coventry 9 Daventry 10 Kenilworth Town Centre 11 Knowle 12 Leamington Spa Town Centre 13 Milton Keynes 14 Northampton 15 Nuneaton 16 Redditch 17 Rugby 18 Shirley 19 Solihull 20 Stratford-upon-Avon 21 Warwick Town Centre 22 Welltham 23 Other (specify)

Q27e. Where do you or members of your household normally go to a pub/bar/nightclub/music venue? DO NOT READ OUT. MARK ONE BOX ONLY. IF 'OTHER' OR RESPONDENT STATES A PARTICULAR FACILITY, PLEASE SPECIFY THE FACILITY NAME, RETAIL PARK / LEISURE PARK, ROAD NAME AND AREA.

1 Alcester 2 Banbury 3 Birmingham - Acocks Green 4 Birmingham - Hall Green 5 Birmingham - Moseley 6 Birmingham - Sparkhill 7 Birmingham - Stirchley 8 Coventry 9 Daventry 10 Kenilworth Town Centre 11 Knowle 12 Leamington Spa Town Centre 13 Milton Keynes 14 Northampton 15 Nuneaton 16 Redditch 17 Rugby 18 Shirley 19 Solihull 20 Stratford-upon-Avon 21 Warwick Town Centre 22 Welltham 23 Other (specify)

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Q27f. Where do you or members of your household normally go to a restaurant? DO NOT READ OUT. MARK ONE BOX ONLY. IF 'OTHER' OR RESPONDENT STATES A PARTICULAR FACILITY, PLEASE SPECIFY THE FACILITY NAME, RETAIL PARK / LEISURE PARK, ROAD NAME AND AREA.

1 Alcester 2 Banbury 3 Birmingham - Acocks Green 4 Birmingham - Hall Green 5 Birmingham - Moseley 6 Birmingham - Sparkhill 7 Birmingham - Stirchley 8 Coventry 9 Daventry 10 Kenilworth Town Centre 11 Knowle 12 Leamington Spa Town Centre 13 Milton Keynes 14 Northampton 15 Nuneaton 16 Redditch 17 Rugby 18 Shirley 19 Solihull 20 Stratford-upon-Avon 21 Warwick Town Centre 22 Welltham 23 Other (specify)

Q27g. Where do you or members of your household normally go tenpin bowling? DO NOT READ OUT. MARK ONE BOX ONLY. IF 'OTHER' OR RESPONDENT STATES A PARTICULAR FACILITY, PLEASE SPECIFY THE FACILITY NAME, RETAIL PARK / LEISURE PARK, ROAD NAME AND AREA.

1 Hollywood Bowl, Park Way, Rubery 2 Tenpin Bowling, Cross Point, Business Park, Coventry 3 Tenpin Bowling, Leamington Spa 4 Other (specify)

Q27h. Where do you or members of your household normally go for Q27aOther? DO NOT READ OUT. MARK ONE BOX ONLY. IF 'OTHER' OR RESPONDENT STATES A PARTICULAR FACILITY, PLEASE SPECIFY THE FACILITY NAME, RETAIL PARK / LEISURE PARK, ROAD NAME AND AREA.

1 Alcester 2 Banbury 3 Birmingham - Acocks Green 4 Birmingham - Hall Green 5 Birmingham - Moseley 6 Birmingham - Sparkhill 7 Birmingham - Stirchley 8 Coventry 9 Daventry 10 Kenilworth Town Centre 11 Knowle 12 Leamington Spa Town Centre 13 Milton Keynes 14 Northampton 15 Nuneaton

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Page 39

16 Redditch 17 Rugby 18 Shirley 19 Solihull 20 Stratford-upon-Avon 21 Warwick Town Centre 22 Welltham 23 Other (specify)

Demographics: Please READ OUT Statement:

Finally, I would like to ask you a few questions about yourself and your household. These are for

survey control purposes only and the results will not be released identifying you by name.

Q28. Which of the following age bands do you fall into? READ OUT. MARK ONE BOX ONLY.

1 18 - 24 years 2 25 - 34 years 3 35 - 44 years 4 45 - 54 years 5 55 - 64 years 6 65 years or above 7 Refused (DO NOT READ OUT)

Q29a. What is the occupation of the chief wage earner in your household? IF RETIRED, ASK FOR PREVIOUS OCCUPATION IF REFUSED, PLEASE TYPE IN 'REFUSED'

Q29b. SEG

1 A/B 2 C1 3 C2 4 D/E 5 Refused

Q30. How many people including yourself, live in your household, who are: READ OUT. MARK ONE BOX ON EACH ROW.

1 None 2 One 3 Two 4 Three 5 Four or more

6 Refused (DO NOT READ OUT)

Adults aged 16 years and over

Children aged 15 years and under

Q31. How many cars does your household own or have the use of? DO NOT READ OUT. MARK ONE BOX ONLY.

1 None 2 One 3 Two 4 Three or more 5 Refused

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Page 40

Q32. Would you be willing to be re-contacted for future quality control purposes? INTERVIEWER NOTE: This will involve an interviewer contacting you and asking you a few brief questions to verify and monitor the quality of this call.

1 Yes 2 No

Q33. Gender of respondent RECORD BY OBSERVATION

1 Male 2 Female

INTERVIEWERS PLEASE READ OUT TO ALL RESPONDENTS: Thank you for participating in this survey. If you wish to check the credentials of RMG:Clarity, I can provide the telephone number for the Market Research Society, who will be able to verify our company. Would you like to take the number? 0500 39 69 99 Please check your work because once you move on you will not be able to return to this record.

1 Checking (Return to start of survey) 2 Continue to end of survey If = 1, goto 'Intro'

Enter your initials to complete the survey

If true, set 'AgentName' to question 'S_Agent Name'

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Page 41

APPENDIX TWO – WEIGHTED RESULTS TABULATIONS BY ZONE

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%NumBase: All respondents

%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321

Zone

Base: All respondents

Banbury

Coventry

Daventry

Kenilworth

Knowle

Leamington Spa

Redditch

Rugby

Shirley

Solihull

Stratford-upon-Avon

Warwick

Cannon Park

Henley-in-Arden

Lillington

Southam

Other

.0%0.0%0.0%0.0%0.0%01.2%132.3%30.0%0.0%0.0%03.1%31

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.1%1

.0%0.0%03.2%3.0%0.0%0.0%0.0%0.0%0.0%0.0%0.3%3

.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1

6.7%522.7%2522.6%21.0%0.0%0.0%02.2%2.9%168.6%721.8%212.8%128

74.7%5676.4%848.6%8.0%0.0%0.0%0.0%0.0%0.0%0.0%014.8%148

.0%0.0%047.3%44.0%0.0%0.0%01.1%1.0%0.0%0.0%04.5%45

.0%0.0%06.5%6.0%0.0%0.0%0.0%0.0%0.0%0.0%0.6%6

.0%0.0%0.0%0.0%0.0%034.1%297.5%7.0%0.0%0.0%03.6%36

.0%0.0%03.2%3.0%0.0%0.0%0.0%0.0%0.0%0.0%0.3%3

9.3%7.9%11.1%12.5%2.7%110.6%944.1%4199.1%10529.5%3197.2%10630.4%304

.0%0.0%05.4%5.0%0.0%0.0%0.0%0.0%0.0%0.0%0.5%5

.0%0.0%02.2%295.1%774.2%61.2%1.0%0.0%01.9%2.0%08.8%88

.0%0.0%0.0%0.0%01.4%21.2%14.3%4.0%0.0%0.0%0.7%7

.0%0.0%0.0%02.5%293.0%13351.8%44.0%0.0%0.0%0.0%017.9%179

9.3%7.0%0.0%0.0%0.0%0.0%08.6%8.0%0.0%0.0%01.5%15

100.0%75100.0%110100.0%93100.0%81100.0%143100.0%85100.0%93100.0%106100.0%105100.0%109100.0%1000

Q1. Can I ask which of the following is the closest main TOWN CENTRE to where you live (i.e. not local villages, etc.)?

%NumBase: All respondents

%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321

Zone

Base: All respondents 100.0%75100.0%110100.0%93100.0%81100.0%143100.0%85100.0%93100.0%106100.0%105100.0%109100.0%1000

Q2. In which store do you normally shop at for all your household's main food and grocery shopping needs (i.e. primarily bulk 'trolley' purchases?

(c…

J11385 Warwick Household Survey - Weighted Results Tabulations by Zone RMG:Clarity July 2013 Page 1

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%NumBase: All respondents

%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321

Zone

Sainsbury's, Leamington Shopping Park, Leamington Spa

Asda, Chesterton Drive, Leamington Spa

Tesco, Emscote Road, Warwick

Tesco, Birmingham Road, Stratford-upon-Avon

Morrisons, Alcester Road, Stratford upon Avon

Sainsbury's, Saltisford, Warwick

Sainsbury's, Warwick Road, Kenilworth

Tesco Metro, 22-24 The Parade, Leamington Spa

Asda, Abbey Park, Coventry

Tesco, Cannon Park Centre, Lynchgate Road, Coventry

Waitrose, Bertie Road, Kenilworth

Sainsbury's, Fletchhamstead Highway, Coventry

Morrisons, Old Warwick Road, Leamington Spa

Internet

Sainsbury's, Coton End, Warwick

Morrisons, Binley, Coventry

Sainsbury's, Austin Drive, Coventry

Tesco, Clifford Bridge Road, Walsgrave, Coventry

Sainsbury's, Dunchurch Road, Rugby

Marks & Spencer, Bridge Street, Stratford-upon-Avon

Morrisons, Alvis Retail Park, Holyhead Road, Coventry

Sainsbury's, Stratford Road, Shirley, Solihull

Tesco, St. Johns Way, Knowle, Solihull

Aldi, Canners Way, Stratford-upon-Avon

Tesco, Monkspath Business Park, Solihull

Lidl, Myton Road, Leamington Spa

Sainsbury's, The Saltisford, Warwick

Sainsbury's, Trinity Street, Coventry

.0%0.0%0.0%0.0%04.9%71.2%1.0%0.0%0.0%0.0%0.8%8

.0%03.6%41.1%1.0%0.0%0.0%0.0%0.0%02.9%3.0%0.8%8

1.3%1.0%0.0%01.2%1.0%0.0%0.0%0.9%13.8%4.9%1.8%8

.0%0.0%09.7%9.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%9

6.7%53.6%4.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%9

.0%0.0%010.8%10.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%10

.0%0.9%110.8%10.0%0.0%0.0%0.0%0.0%0.0%0.0%01.1%11

.0%0.0%0.0%0.0%05.6%83.5%3.0%0.0%0.0%0.0%01.1%11

2.7%28.2%9.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.1%11

.0%0.0%0.0%0.0%0.0%010.6%93.2%3.0%0.0%0.0%01.2%12

.0%0.0%0.0%0.0%01.4%212.9%11.0%0.0%0.0%0.0%01.3%13

1.3%1.0%0.0%0.0%08.4%12.0%0.0%0.0%0.0%0.0%01.3%13

.0%0.0%0.0%0.0%04.9%712.9%11.0%0.0%0.0%0.0%01.8%18

1.3%13.6%42.2%2.0%0.0%0.0%01.1%1.0%07.6%82.8%31.9%19

6.7%5.9%12.2%22.5%21.4%22.4%23.2%32.8%32.9%3.9%12.4%24

.0%0.0%01.1%1.0%0.0%0.0%01.1%19.4%104.8%56.4%72.4%24

.0%0.0%0.0%01.2%116.8%241.2%1.0%0.0%0.0%0.0%02.6%26

.0%0.0%03.2%324.7%202.8%4.0%0.0%0.0%01.0%1.9%12.9%29

.0%0.0%0.0%02.5%219.6%281.2%11.1%1.0%0.0%0.0%03.2%32

.0%0.0%0.0%0.0%012.6%1816.5%14.0%0.0%0.0%0.0%03.2%32

1.3%1.0%0.0%0.0%0.0%0.0%03.2%35.7%64.8%517.4%193.4%34

.0%0.0%01.1%143.2%352.8%41.2%1.0%0.0%0.0%0.9%14.2%42

.0%06.4%711.8%111.2%1.0%0.0%02.2%2.9%119.0%202.8%34.5%45

12.0%930.0%332.2%2.0%0.0%0.0%01.1%1.0%0.0%0.0%04.5%45

22.7%1725.5%284.3%4.0%0.0%0.0%01.1%1.0%0.0%0.0%05.0%50

2.7%24.5%53.2%38.6%7.0%0.0%01.1%17.5%824.8%2623.9%267.8%78

1.3%1.0%01.1%12.5%2.0%0.0%015.1%1445.3%483.8%411.9%138.3%83

10.7%82.7%31.1%11.2%11.4%2.0%011.8%1120.8%2214.3%1522.9%258.8%88

Q2. In which store do you normally shop at for all your household's main food and grocery shopping needs (i.e. primarily bulk 'trolley' purchases?

(c…J11385 Warwick Household Survey - Weighted Results Tabulations by Zone RMG:Clarity July 2013 Page 2

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%NumBase: All respondents

%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321

Zone

Co-op, Loxley Close, Wellesbourne

Marks & Spencer, 70 Parade, Leamington Spa

Tesco, Arena Park, Phoenix Way, Coventry

Sainsbury's, 2 Park Street, Warwick

Co-op, Coventry Street, Southam

Morrisons, Clearwell Road, Redditch

Tesco, Leicester Road, Rugby

Tesco, Warwick Road, Solihull

Marks & Spencer, Upper Precinct, Coventry

Sainsbury's, Clifton Road, Rugby

Tesco, Jubilee Cross, Lychgate Road, Coventry

Tesco, Stratford Road, Solihull

Waitrose, Stratford Road, Hall Green, Birmingham

Aldi, Radford Road, Coventry

Asda, Chapel Street, Rugby

Marks & Spencer, Mill Lane, Solihull

Morrisons, George Road, Solihull

Sainsbury's, Bridge Street, Stratford-upon-Avon

Tesco Express, Sheldon Square, Coventry

Tesco, Newstreet, Daventry

Waitrose, Bowen Square, Daventry

Aldi, Paddox Close, Rugby

Asda, Walsgrave Retail Park, Coventry

Co-op, High Street, Leamington Spa

Iceland, 56 Bath Street, Leamington Spa

Tesco Express, Units 1&2 Leyes Lane, Kenilworth

Aldi, Central Park, Rugby

Aldi, Sheaf Street, Daventry

Asda, Jubilee Crescent, Coventry

Co-op, Henley Street, Stratford-upon-Avon

Co-op, Townsend Lane, Rugby

.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1

.0%0.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%02.5%2.0%0.0%0.0%0.0%0.0%0.0%0.2%2

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%11.0%1.0%0.2%2

.0%0.0%0.0%0.0%0.0%0.0%02.2%2.0%0.0%0.0%0.2%2

.0%0.0%0.0%0.0%0.0%02.4%2.0%0.0%0.0%0.0%0.2%2

1.3%1.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%0.0%0.2%2

.0%0.0%0.0%0.0%0.7%1.0%02.2%2.0%0.0%0.0%0.3%3

.0%0.0%0.0%0.0%0.0%0.0%03.2%3.0%0.0%0.0%0.3%3

.0%0.0%0.0%0.0%0.7%11.2%11.1%1.0%0.0%0.0%0.3%3

.0%0.9%1.0%01.2%1.0%0.0%0.0%0.0%01.0%1.0%0.3%3

.0%0.0%03.2%3.0%0.0%0.0%0.0%0.0%0.0%0.0%0.3%3

.0%0.0%03.2%3.0%0.0%0.0%0.0%0.0%0.0%0.0%0.3%3

.0%0.0%0.0%0.0%0.0%03.5%3.0%0.0%0.0%0.0%0.3%3

.0%0.0%0.0%0.0%02.1%3.0%0.0%0.0%0.0%0.0%0.3%3

.0%0.9%12.2%2.0%0.0%0.0%0.0%0.0%01.0%1.0%0.4%4

.0%0.0%04.3%4.0%0.0%0.0%0.0%0.0%0.0%0.0%0.4%4

.0%0.0%0.0%0.0%02.1%31.2%1.0%0.0%0.0%0.0%0.4%4

.0%0.0%0.0%0.0%0.0%03.5%31.1%1.0%0.0%0.0%0.4%4

.0%0.0%0.0%0.0%02.1%31.2%1.0%0.0%0.0%0.0%0.4%4

.0%0.0%03.2%3.0%0.0%0.0%01.1%1.0%01.0%1.0%0.5%5

.0%0.0%0.0%0.0%0.0%04.7%4.0%0.0%0.0%0.9%1.5%5

.0%0.0%05.4%5.0%0.0%0.0%0.0%0.0%0.0%0.0%0.5%5

.0%0.0%0.0%0.0%0.0%0.0%05.4%5.0%0.0%0.0%0.5%5

1.3%1.9%1.0%0.0%0.0%0.0%0.0%0.9%12.9%3.0%0.6%6

.0%0.0%0.0%01.2%14.2%6.0%0.0%0.0%0.0%0.0%0.7%7

.0%0.0%0.0%01.2%1.0%01.2%11.1%1.0%01.0%12.8%3.7%7

8.0%6.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.7%7

Q2. In which store do you normally shop at for all your household's main food and grocery shopping needs (i.e. primarily bulk 'trolley' purchases?

(c…J11385 Warwick Household Survey - Weighted Results Tabulations by Zone RMG:Clarity July 2013 Page 3

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%NumBase: All respondents

%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321

Zone

Iceland, The Clock Towers Shopping Centre, Rugby

Lidl, Bilton Road, Rugby

Local stores, Coventry

Local stores, Dorridge

Local stores, Kenilworth

Local stores, Warwick

Morrisons, Parkgate Road, Coventry

Sainsbury's, Abbey Retail Park, Redditch

Tesco Express, Walsgrave Road, Coventry

Tesco, Shakespeare Centre, Redditch

.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.1%1

.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1

.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1

Q2. In which store do you normally shop at for all your household's main food and grocery shopping needs (i.e. primarily bulk 'trolley' purchases?

(c…

J11385 Warwick Household Survey - Weighted Results Tabulations by Zone RMG:Clarity July 2013 Page 4

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%NumBase: All respondents

%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321

Zone

Tesco, Kineton Road Industrial Estate, Southam

Waitrose, The Rosebird Centre, Stratford-upon-Avon

Aldi, Queensway, Leamington Spa

Sainsbury's, Shires Retail Park, Warwick

Tesco, Lockheed Close, Banbury

Marks & Spencer, Maybird Retail Park, Stratford-upon-Avon

Aldi, Ruscoste Avenue, Banbury

Tesco, Station Road, Knowle

Marks & Spencer, Market Street, Warwick

Morrisons, Swan Close, Banbury

Tesco, Banbury Road, Stratford-upon-Avon

Tesco, Cannon Park Centre, Coventry

Aldi, Alcester Road South, Maypole, Birmingham

Clarkes, Warwick Street, Leamington Spa

Co-op, Church Road, Long Itchington

Co-op, Earlsdon Street, Coventry

Co-op, High Street, Henley-in-Arden

Co-op, High Street, Ryton on Dunsmore

Co-op, School Street, Coventry

Co-op, Umberslade Road, Earlswood

Co-op, Wood Lane, Willenhall

Hilltop Farm, Fosse Way, Hunningham, Leamington Spa

Lidl, Kenilworth Road, Coventry

Local stores, Kinetone

Marks & Spencer, Arena Retail Park, Coventry

Morrisons, Westway, Rugby

Sainsbury's, Bell Green, Coventry

Sainsbury's, Castle Vale Retail Park, Birmingham

Other

.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1

1.3%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1

.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1

.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.1%1

.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%01.4%2.0%0.0%0.0%0.0%0.0%0.2%2

1.3%1.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%2

1.3%1.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%0.0%0.2%2

.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%01.0%1.0%0.2%2

.0%0.0%03.2%3.0%0.0%0.0%0.0%0.0%0.0%0.0%0.3%3

.0%0.0%0.0%0.0%0.0%0.0%03.2%3.0%0.0%0.0%0.3%3

.0%03.6%4.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.4%4

1.3%1.0%0.0%0.0%0.0%0.0%03.2%3.9%1.0%0.0%0.5%5

.0%0.0%0.0%0.0%0.0%0.0%01.1%1.9%11.9%21.8%2.6%6

.0%0.0%0.0%01.2%1.0%02.4%21.1%11.9%2.0%0.0%0.6%6

10.7%82.7%3.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.1%11

.0%0.0%0.0%0.0%0.0%0.0%023.7%22.0%0.0%0.0%02.2%22

Q2. In which store do you normally shop at for all your household's main food and grocery shopping needs (i.e. primarily bulk 'trolley' purchases?

(c…

J11385 Warwick Household Survey - Weighted Results Tabulations by Zone RMG:Clarity July 2013 Page 5

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%NumBase: All respondents

%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321

Zone

Sainsbury's, Chapel Lane, Selly Oak, Birmingham

Sainsbury's, Cymbeline Way, Bilton

Sainsbury's, Oxford Road, Banbury

Tesco, Cubbington Road, Lillington

Tesco, Main Street, Shirley

Tesco, Middleton Road, Banbury

Varies

Waitrose, Lower Leicester Road, Lutterworth

Other

.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1

1.3%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%0.0%0.1%1

.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.1%1

1.3%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1

.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

Q2. In which store do you normally shop at for all your household's main food and grocery shopping needs (i.e. primarily bulk 'trolley' purchases?

%NumBase: Internet users

%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321

Zone

Base: Internet users

Tesco

Sainsbury's

Asda

Ocado

Other .0%0100.0%1.0%0.0%0.0%050.0%1.0%0.0%033.3%1.0%012.5%3

20.0%1.0%0.0%050.0%1.0%0.0%0.0%033.3%133.3%1.0%016.7%4

40.0%2.0%050.0%1.0%050.0%150.0%1.0%0.0%0.0%0.0%020.8%5

40.0%2.0%050.0%150.0%150.0%1.0%0100.0%366.7%233.3%1100.0%150.0%12

100.0%5100.0%1100.0%2100.0%2100.0%2100.0%2100.0%3100.0%3100.0%3100.0%1100.0%24

Q2a. Which internet retailer do you use?

%NumBase: Excluding internet

%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321

Zone

Base: Excluding internet

Car / van (as driver)

Car / van (as passenger)

Walk

Bus, minibus or coach

Bicycle

Taxi

Goods delivered

Mobility scooter

Car (as passenger) / bus

Refused

Other .0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%1.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.1%1

.0%0.0%01.1%1.0%0.0%0.0%0.0%01.0%1.0%0.0%0.2%2

.0%0.9%1.0%01.3%1.0%0.0%0.0%01.0%1.0%0.9%1.4%4

1.4%11.8%2.0%0.0%0.0%01.2%1.0%01.0%11.0%1.9%1.7%7

4.3%3.9%1.0%01.3%1.7%1.0%01.1%11.0%11.0%1.9%11.0%10

5.7%44.6%55.5%55.1%410.6%158.4%72.2%23.9%47.8%87.4%86.4%62

1.4%113.8%151.1%111.4%95.0%76.0%54.4%49.7%105.9%69.3%107.0%68

14.3%1014.7%1611.0%1017.7%1415.6%2216.9%1420.0%1818.4%1915.7%1613.0%1415.7%153

72.9%5163.3%6981.3%7463.3%5068.1%9667.5%5672.2%6564.1%6667.6%6966.7%7268.4%668

100.0%70100.0%109100.0%91100.0%79100.0%141100.0%83100.0%90100.0%103100.0%102100.0%108100.0%976

Q3. How do you normally travel to Q2?

J11385 Warwick Household Survey - Weighted Results Tabulations by Zone RMG:Clarity July 2013 Page 6

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%NumBase: Excluding internet

%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321

Zone

Base: Excluding internet

Yes - non-food shopping

Yes - other food shopping

Yes - bars/pubs

Yes - bingo

Yes - cafes

Yes - cinemas

Yes - get petrol

Yes - go to park

Yes - gyms/ health and fitness

Yes - library

Yes - markets

Yes - meeting family

Yes - meeting friends

Yes - museums/ art gallery

Yes - other service (travel agent, estate agent)

Yes - personal service (hairdressers, beauty salon)

Yes - restaurants

Yes - swimming

Yes - theatre

Yes - visiting services such as banks and other financial institutions

Yes - work

No

45.7%3247.7%5249.5%4549.4%3947.5%6763.9%5350.0%4558.3%6063.7%6545.4%4951.9%507

1.4%15.5%63.3%3.0%03.5%54.8%47.8%74.9%53.9%42.8%33.9%38

4.3%32.8%36.6%611.4%92.8%43.6%34.4%41.0%12.0%21.9%23.8%37

.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%1.0%0.0%0.1%1

2.9%2.0%0.0%0.0%0.7%11.2%1.0%0.0%01.0%1.9%1.6%6

5.7%41.8%23.3%32.5%22.1%31.2%11.1%11.0%12.0%22.8%32.3%22

.0%02.8%32.2%22.5%2.7%1.0%02.2%22.9%3.0%0.9%11.4%14

1.4%1.9%14.4%42.5%21.4%2.0%03.3%31.0%11.0%11.9%21.7%17

1.4%1.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.2%2

2.9%21.8%22.2%23.8%31.4%26.0%53.3%3.0%02.0%23.7%42.6%25

4.3%3.9%11.1%11.3%12.1%33.6%34.4%41.0%11.0%11.9%22.0%20

.0%0.0%02.2%2.0%01.4%2.0%0.0%0.0%01.0%1.0%0.5%5

.0%0.0%02.2%22.5%2.7%1.0%02.2%2.0%0.0%0.0%0.7%7

1.4%11.8%2.0%03.8%31.4%21.2%11.1%11.0%11.0%1.9%11.3%13

.0%0.0%01.1%1.0%0.7%1.0%0.0%01.0%11.0%1.0%0.4%4

12.9%98.3%97.7%76.3%59.9%141.2%17.8%78.7%99.8%1011.1%128.5%83

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0

1.4%16.4%77.7%75.1%45.0%77.2%63.3%34.9%53.9%46.5%75.2%51

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0

1.4%1.0%0.0%0.0%0.7%1.0%01.1%11.9%2.0%0.0%0.5%5

12.9%99.2%1012.1%1119.0%1514.9%217.2%68.9%88.7%93.9%49.3%1010.6%103

27.1%1917.4%1923.1%2116.5%1319.1%279.6%86.7%610.7%1111.8%1223.1%2516.5%161

100.0%70100.0%109100.0%91100.0%79100.0%141100.0%83100.0%90100.0%103100.0%102100.0%108100.0%976

Q4. When you visit Q2 for your main food shopping, do you combine your shopping with other activities (for example non-food shopping, leisure/ entertainment, visitingrestaurants, bars, banks, etc) - if so, what activities?

(c…

J11385 Warwick Household Survey - Weighted Results Tabulations by Zone RMG:Clarity July 2013 Page 7

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%NumBase: Excluding internet

%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321

Zone

Doctors/ dentist/ medical appointment

For a walk/ walk the dog

Leisure activities

Varies

Charity/ voluntary work

School run/ giving lifts

Bank

Bridge Club

Church

Shopping for other family members

Window shopping/ browsing

Petrol station

Post Office

Visit rubbish tip/ recycling

Other

.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%0.0%0.1%1

.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%1.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1

1.4%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.1%1

1.4%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.9%1.2%2

.0%0.9%1.0%0.0%0.0%0.0%02.2%2.0%0.0%0.0%0.3%3

1.4%1.0%0.0%0.0%0.7%1.0%0.0%01.0%1.0%0.0%0.3%3

.0%0.0%0.0%01.3%11.4%2.0%01.1%1.0%0.0%0.0%0.4%4

.0%0.9%1.0%0.0%0.0%01.2%1.0%0.0%01.0%1.9%1.4%4

.0%0.0%0.0%01.3%1.7%11.2%11.1%1.0%02.0%2.0%0.6%6

1.4%11.8%21.1%11.3%1.0%0.0%01.1%1.0%0.0%0.9%1.7%7

Q4. When you visit Q2 for your main food shopping, do you combine your shopping with other activities (for example non-food shopping, leisure/ entertainment, visitingrestaurants, bars, banks, etc) - if so, what activities?

%Num

%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321

ZoneBase: All respondents

Base: All respondents 100.0%75100.0%110100.0%93100.0%81100.0%143100.0%85100.0%93100.0%106100.0%105100.0%109100.0%1000

Q5. In addition to Q2, are there any other stores that you regularly use for your main food shopping?

(c…

J11385 Warwick Household Survey - Weighted Results Tabulations by Zone RMG:Clarity July 2013 Page 8

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%Num

%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321

ZoneBase: All respondents

Aldi, Canners Way, Stratford-upon-Avon

Aldi, Central Park, Rugby

Aldi, Paddox Close, Rugby

Aldi, Radford Road, Coventry

Aldi, Sheaf Street, Daventry

Aldi, Stratford Road, Shirley

Asda, Abbey Park, Coventry

Asda, Chapel Street, Rugby

Asda, Chesterton Drive, Leamington Spa

Asda, Jubilee Crescent, Coventry

Asda, Walsgrave Retail Park, Coventry

Budgens, Wordsworth Avenue, Stratford-on-Avon

Co-op 34-56 Clemens Street, Leamington Spa

Co-op, Coventry Street, Southam

Co-op, Cressida Drive, Warwick

Co-op, Henley Street, Stratford-upon-Avon

Co-op, High Street, Leamington Spa

Co-op, Loxley Close, Wellesbourne

Co-op, Townsend Lane, Rugby

Hillers Farm Shop, Alcester

Hunningham House Farm, Hunningham, Lemington Spa

Iceland, 2 Warwick Road, Kenilworth

Iceland, 56 Bath Street, Leamington Spa

Iceland, Binley Road, Coventry

Iceland, Cannon Park, Coventry

Iceland, Queen Victoria Street, Coventry

Iceland, The Clock Towers Shopping Centre, Rugby

Lidl, Bilton Road, Rugby

Lidl, Myton Road, Leamington Spa

Local stores, Claverdon

Local stores, Coventry

Local stores, Cubbington

Local stores, Dorridge

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0

1.3%1.0%0.0%0.0%02.1%3.0%0.0%0.0%0.0%0.0%0.4%4

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0

.0%02.7%3.0%01.2%1.0%01.2%13.2%36.6%75.7%61.8%22.3%23

.0%0.0%0.0%0.0%0.0%02.4%2.0%0.0%0.0%0.0%0.2%2

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0

.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%02.1%3.0%0.0%0.0%0.0%0.0%0.3%3

.0%0.0%0.0%0.0%01.4%2.0%0.0%0.0%0.0%0.0%0.2%2

.0%0.0%0.0%0.0%0.0%0.0%0.0%01.9%2.0%0.9%1.3%3

.0%0.0%0.0%07.4%6.7%1.0%0.0%0.0%0.0%0.0%0.7%7

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0

9.3%7.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%0.0%0.8%8

.0%0.9%1.0%0.0%0.0%02.4%22.2%21.9%21.9%2.0%0.9%9

.0%0.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%1.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%05.4%5.0%0.0%0.0%0.5%5

.0%0.0%01.1%1.0%0.0%0.0%0.0%0.9%1.0%0.0%0.2%2

.0%0.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%02.8%44.7%4.0%0.0%0.0%0.0%0.8%8

.0%0.0%0.0%0.0%0.7%11.2%1.0%0.0%01.0%1.0%0.3%3

4.0%32.7%3.0%0.0%0.0%01.2%112.9%1215.1%161.9%28.3%94.6%46

.0%0.0%0.0%0.0%0.0%03.5%33.2%31.9%21.0%1.9%11.0%10

.0%0.0%0.0%0.0%05.6%810.6%9.0%0.0%0.0%0.9%11.8%18

.0%0.0%03.2%3.0%0.0%0.0%0.0%0.0%0.0%0.0%0.3%3

.0%0.0%0.0%0.0%0.0%01.2%1.0%0.9%1.0%0.0%0.2%2

.0%0.0%0.0%01.2%14.2%62.4%2.0%01.9%21.0%1.0%01.2%12

.0%0.0%0.0%01.2%1.0%01.2%1.0%0.0%0.0%0.0%0.2%2

.0%0.0%0.0%0.0%0.7%12.4%2.0%0.0%0.0%0.0%0.3%3

4.0%36.4%73.2%3.0%0.0%0.0%0.0%0.0%01.0%1.0%01.4%14

Q5. In addition to Q2, are there any other stores that you regularly use for your main food shopping?

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%Num

%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321

ZoneBase: All respondents

Local stores, Henley-in-Arden

Local stores, Kenilworth

Local stores, Leamington Spa

Local stores, Solihull

Local stores, Southam

Local stores, Warwick

Local stores, Weston-under-Wetherley

Londis, Newland Road, Leamington Spa

Marks & Spencer, 70 Parade, Leamington Spa

Marks & Spencer, Bridge Street, Stratford-upon-Avon

Marks & Spencer, Mill Lane, Solihull

Marks & Spencer, Upper Precinct, Coventry

Morrisons, Alcester Road, Stratford upon Avon

Morrisons, Alvis Retail Park, Holyhead Road, Coventry

Morrisons, Binley, Coventry

Morrisons, Clearwell Road, Redditch

Morrisons, George Road, Solihull

Morrisons, Old Warwick Road, Leamington Spa

Morrisons, Parkgate Road, Coventry

Morrisons, Stratford Road, Shirley

Netto, Jubilee Crescent, Radford

Sainsbury's, 2 Park Street, Warwick

Sainsbury's, Abbey Retail Park, Redditch

Sainsbury's, Austin Drive, Coventry

Sainsbury's, Bridge Street, Stratford-upon-Avon

Sainsbury's, Clifton Road, Rugby

Sainsbury's, Coton End, Warwick

Sainsbury's, Dunchurch Road, Rugby

Sainsbury's, Fletchhamstead Highway, Coventry

.0%0.0%01.1%11.2%19.1%133.5%3.0%0.0%0.0%0.0%01.8%18

1.3%1.0%0.0%0.0%0.0%05.9%51.1%1.0%0.0%0.0%0.7%7

.0%0.0%01.1%1.0%0.0%0.0%0.0%01.9%22.9%33.7%41.0%10

.0%0.0%0.0%0.0%0.7%12.4%21.1%1.0%0.0%0.0%0.4%4

.0%03.6%41.1%11.2%1.0%0.0%0.0%0.0%0.0%0.0%0.6%6

.0%0.0%01.1%1.0%04.2%62.4%2.0%0.0%0.0%0.9%11.0%10

.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%02.9%3.0%0.4%4

.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%04.2%6.0%0.0%0.0%0.0%0.0%0.6%6

1.3%14.5%52.2%2.0%0.7%1.0%01.1%110.4%115.7%62.8%33.0%30

.0%0.0%01.1%1.0%0.7%1.0%0.0%0.0%0.0%0.9%1.3%3

.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%02.5%25.6%812.9%11.0%0.0%01.0%1.0%02.2%22

.0%0.9%1.0%0.0%03.5%52.4%21.1%1.0%0.0%0.0%0.9%9

10.7%89.1%101.1%11.2%1.0%0.0%0.0%0.9%11.0%1.9%12.3%23

.0%0.0%0.0%0.0%03.5%54.7%4.0%0.0%01.0%1.0%01.0%10

.0%0.0%03.2%3.0%0.0%0.0%0.0%0.9%1.0%0.0%0.4%4

12.0%910.0%111.1%1.0%0.0%0.0%0.0%0.0%01.0%1.0%02.2%22

1.3%1.0%0.0%0.0%0.0%01.2%14.3%44.7%57.6%813.8%153.4%34

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0

.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%05.7%6.0%0.6%6

.0%0.9%1.0%0.0%0.0%0.0%03.2%3.0%0.0%0.0%0.4%4

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0

.0%0.0%0.0%01.2%1.0%0.0%01.1%11.9%2.0%04.6%5.9%9

1.3%1.0%0.0%02.5%2.0%0.0%0.0%0.0%0.0%0.0%0.3%3

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0

Q5. In addition to Q2, are there any other stores that you regularly use for your main food shopping?

(c…

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%Num

%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321

ZoneBase: All respondents

Sainsbury's, Leamington Shopping Park, Leamington Spa

Sainsbury's, Poplar Way, Solihull

Sainsbury's, Saltisford, Warwick

Sainsbury's, Stratford Road, Shirley, Solihull

Sainsbury's, The Saltisford, Warwick

Sainsbury's, Trinity Street, Coventry

Sainsbury's, Warwick Road, Kenilworth

Tesco Express, Ashby Fields Local Centre, Daventry

Tesco Express, Sheldon Square, Coventry

Tesco Express, Units 1&2 Leyes Lane, Kenilworth

Tesco Express, Walsgrave Road, Coventry

Tesco Metro, 22-24 The Parade, Leamington Spa

Tesco, Arena Park, Phoenix Way, Coventry

Tesco, Birmingham Road, Stratford-upon-Avon

Tesco, Cannon Park Centre, Lynchgate Road, Coventry

Tesco, Clifford Bridge Road, Walsgrave, Coventry

Tesco, Emscote Road, Warwick

Tesco, Jubilee Cross, Lychgate Road, Coventry

Tesco, Leicester Road, Rugby

Tesco, Monkspath Business Park, Solihull

Tesco, Newstreet, Daventry

Tesco, Shakespeare Centre, Redditch

Tesco, St. Johns Way, Knowle, Solihull

Tesco, Stratford Road, Solihull

Tesco, Warwick Road, Solihull

Waitrose, Bertie Road, Kenilworth

Waitrose, Bowen Square, Daventry

Waitrose, Stratford Road, Hall Green, Birmingham

1.3%1.9%11.1%11.2%1.0%01.2%1.0%0.0%0.0%0.0%0.5%5

.0%0.9%1.0%0.0%0.0%0.0%01.1%1.0%0.0%0.0%0.2%2

1.3%1.0%04.3%424.7%206.3%92.4%21.1%11.9%21.0%15.5%64.6%46

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.0%0.0%0.1%1

.0%0.0%05.4%5.0%0.0%0.0%0.0%0.0%0.0%0.9%1.6%6

.0%0.0%03.2%3.0%0.0%0.0%01.1%1.0%0.0%0.0%0.4%4

.0%0.9%1.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.2%2

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%1.0%0.1%1

.0%0.0%03.2%3.0%0.0%0.0%01.1%1.0%0.0%0.0%0.4%4

.0%0.0%0.0%0.0%0.0%01.2%11.1%1.0%0.0%0.9%1.3%3

.0%0.9%1.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.2%2

4.0%32.7%37.5%71.2%1.0%01.2%13.2%34.7%513.3%146.4%74.4%44

1.3%1.0%0.0%0.0%0.0%02.4%2.0%0.0%01.0%1.0%0.4%4

.0%0.0%01.1%11.2%19.1%13.0%0.0%0.0%0.0%0.0%01.5%15

13.3%1017.3%194.3%41.2%1.7%1.0%01.1%1.0%01.0%1.0%03.7%37

.0%0.0%0.0%0.0%0.7%11.2%1.0%0.0%0.0%0.0%0.2%2

.0%0.9%1.0%01.2%1.0%01.2%11.1%15.7%61.0%18.3%92.0%20

.0%0.0%0.0%0.0%02.1%32.4%2.0%0.0%0.0%01.8%2.7%7

.0%0.0%0.0%02.5%2.0%0.0%0.0%0.0%0.0%0.0%0.2%2

.0%0.0%0.0%0.0%02.1%31.2%1.0%0.0%0.0%0.0%0.4%4

1.3%1.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%2

.0%0.0%02.2%29.9%8.7%1.0%0.0%0.0%0.0%0.9%11.2%12

.0%0.0%0.0%0.0%01.4%21.2%1.0%0.0%0.0%0.0%0.3%3

.0%0.0%02.2%2.0%0.0%0.0%0.0%0.9%11.0%1.0%0.4%4

.0%0.9%18.6%8.0%0.0%0.0%0.0%0.9%1.0%0.0%01.0%10

.0%03.6%42.2%21.2%1.0%0.0%01.1%1.9%113.3%14.9%12.4%24

.0%0.0%02.2%2.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%2

5.3%4.0%0.0%03.7%3.0%01.2%19.7%916.0%176.7%719.3%216.2%62

Q5. In addition to Q2, are there any other stores that you regularly use for your main food shopping?

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%Num

%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321

ZoneBase: All respondents

Internet (specified below)

No other stores used

Waitrose, Shipston Road, Stratford-upon-Avon

Aldi, Queensway, Leamington Spa

Tesco, Northfield Road, Southam

Marks & Spencer, Market Street, Warwick

Marks & Spencer, Maybird Retail Park, Stratford-upon-Avon

Internet - Ocado

Aldi, Birmingham Road, Stratford-upon-Avon

Market, Coventry

Internet - Tesco

Internet - Waitrose

Local stores, Stratford-upon-Avon

Varies

Acorn Stores, Coventry Street, Southam

Aldi, Hinckley Road, Coventry

Aubrey Allen, Warwick Street, Leamington Spa

Co-op, School Street, Wolston

Costco, Leathley Road, Huddersfield

Costco, Torrington Avenue, Coventry

Heart of England Co-op, Warwick Street, Leamington Spa

Local stores, Rugby

Londis, Banbury Street, Kineton

Marks & Spencer, Arena Park, Coventry

Marks & Spencer, Coventry Road, Warwick

Morrisons, Warwick Highway, Redditch

Morrisons, Westway, Rugby

Tesco, Cubbington Road, Lillington, Leamington Spa

Tesco, Lockeed Close, Banbury

Tesco, Station Road, Knowle

Aldi, Main Street, Bedworth

Aldi, Queensway, Leamington Spa

Other

.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1

.0%0.0%02.2%2.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%2

1.3%1.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%0.0%0.2%2

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.8%2.2%2

.0%0.0%0.0%0.0%0.0%02.4%2.0%0.0%0.0%0.0%0.2%2

.0%0.9%11.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%2

.0%0.9%1.0%0.0%0.0%0.0%0.0%0.0%01.0%1.0%0.2%2

.0%0.0%0.0%0.0%01.4%2.0%0.0%0.0%0.0%0.0%0.2%2

1.3%1.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%0.0%0.2%2

.0%0.9%1.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.2%2

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%1.9%1.2%2

.0%0.0%0.0%0.0%01.4%2.0%0.0%0.0%0.0%0.0%0.2%2

.0%0.0%0.0%0.0%0.7%11.2%1.0%0.0%0.0%0.0%0.2%2

.0%0.0%0.0%0.0%0.0%02.4%2.0%0.0%0.0%0.0%0.2%2

.0%0.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.2%2

.0%0.0%0.0%0.0%0.7%11.2%1.0%0.0%0.0%0.0%0.2%2

.0%0.0%0.0%0.0%0.0%0.0%02.2%2.0%0.0%0.0%0.2%2

.0%0.0%0.0%0.0%0.0%01.2%11.1%1.9%1.0%0.0%0.3%3

.0%02.7%3.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.3%3

1.3%1.9%1.0%0.0%0.0%0.0%0.0%0.0%01.0%1.0%0.3%3

.0%0.9%1.0%0.0%01.4%2.0%0.0%0.0%0.0%0.0%0.3%3

.0%0.0%0.0%0.0%0.7%12.4%2.0%0.0%0.0%0.0%0.3%3

.0%01.8%21.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.3%3

.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%01.0%11.8%2.4%4

1.3%14.5%5.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.6%6

.0%0.9%11.1%1.0%0.0%0.0%0.0%0.0%06.7%7.0%0.9%9

.0%0.0%0.0%0.0%0.0%01.2%19.7%9.0%0.0%0.0%01.0%10

.0%0.9%1.0%0.0%0.0%0.0%01.1%16.6%71.9%2.0%01.1%11

9.3%78.2%92.2%2.0%0.0%0.0%0.0%0.0%0.0%0.0%01.8%18

28.0%2126.4%2931.2%2938.3%3132.2%4625.9%2228.0%2629.2%3132.4%3424.8%2729.6%296

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0

Q5. In addition to Q2, are there any other stores that you regularly use for your main food shopping?

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%Num

%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321

ZoneBase: All respondents

Aldi, Ruscote Avenue, Banbury

Aldi, Warwick Road, Birmingham

Asda, Crowhurst Road, Brighton

Bargain Booze, Rugby Road, Cubbington

Clarks, Warwick Street, Leamington Spa

Co-op, Bishops Itchington, Leamington Spa

Co-op, Earlsdon Street, Coventry

Co-op, High Street, Ryton on Dunsmore

Co-op, Umberslade Road, Earlswood

Co-op, Warwick Road, Kenilworth

Co-op, Widney Road, Bentley Heath

Joe Richards, Warwick Road, Kenilworth

Local stores, Harbury

Local stores, Lillington

Local stores, Bronston

Local stores, Knowle

Local stores, Wellesbourne

Local stores, Wellsborourgh

Londis, Daventry Road Coventry

Marks & Spencer, High Street, Rugby

Morrisons, Black Country Route, Bilston

Morrisons, Swan Close Road, Banbury

Sainsbury's, Oxford Road, Banbury

Sainsbury's, Alcester Road South, Maypole, Birmingham

Spar, Daventry Road, Charlesmore, Coventry

Tesco, Cubbington Road, Warwick

Other

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.1%1

.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

1.3%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%0.0%0.1%1

.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.0%0.0%0.1%1

1.3%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%0.0%0.1%1

.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%0.0%0.1%1

.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.1%1

.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%1.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%0.0%0.1%1

Q5. In addition to Q2, are there any other stores that you regularly use for your main food shopping?

%Num

%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321

ZoneBase: All respondents

Base: All respondents 100.0%75100.0%110100.0%93100.0%81100.0%143100.0%85100.0%93100.0%106100.0%105100.0%109100.0%1000

Q6. In addition to your main food shopping, where do you do most of your household's small scale 'top-up' food shopping? (i.e. the store you visit regularly - 2+ times aweek - to buy bread, milk etc on a day-to-day basis)

(c…

J11385 Warwick Household Survey - Weighted Results Tabulations by Zone RMG:Clarity July 2013 Page 13

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%Num

%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321

ZoneBase: All respondents

Don't do 'top-up' food shopping

Local stores, Leamington Spa

Local stores, Coventry

Tesco Metro, 22-24 The Parade, Leamington Spa

Local stores, Warwick

Asda, Chesterton Drive, Leamington Spa

Co-op, Loxley Close, Wellesbourne

Local stores, Kenilworth

Sainsbury's, Saltisford, Warwick

Marks & Spencer, 70 Parade, Leamington Spa

Asda, Abbey Park, Coventry

Marks & Spencer, Bridge Street, Stratford-upon-Avon

Waitrose, Bertie Road, Kenilworth

Morrisons, Alcester Road, Stratford upon Avon

Sainsbury's, Leamington Shopping Park, Leamington Spa

Sainsbury's, Warwick Road, Kenilworth

Tesco Express, Units 1&2 Leyes Lane, Kenilworth

Lidl, Myton Road, Leamington Spa

Marks & Spencer, Upper Precinct, Coventry

Sainsbury's, Coton End, Warwick

Tesco, Birmingham Road, Stratford-upon-Avon

Tesco, Cannon Park Centre, Lynchgate Road, Coventry

Co-op, Coventry Street, Southam

Tesco, Emscote Road, Warwick

Co-op, Townsend Lane, Rugby

Sainsbury's, Dunchurch Road, Rugby

Morrisons, Old Warwick Road, Leamington Spa

Co-op, High Street, Leamington Spa

Local stores, Southam

Sainsbury's, The Saltisford, Warwick

.0%01.8%22.2%2.0%0.0%0.0%0.0%0.0%01.9%2.0%0.6%6

.0%0.0%0.0%0.0%0.0%0.0%04.3%4.9%11.0%1.0%0.6%6

.0%0.0%0.0%0.0%0.0%0.0%04.3%4.9%11.0%1.0%0.6%6

1.3%1.0%0.0%01.2%1.0%0.0%0.0%0.9%11.9%21.8%2.7%7

.0%0.9%1.0%0.0%0.0%07.1%61.1%1.0%0.0%0.0%0.8%8

.0%0.0%0.0%0.0%0.0%08.2%71.1%1.0%0.0%0.0%0.8%8

.0%0.0%02.2%21.2%1.0%0.0%0.0%01.9%21.9%21.8%2.9%9

.0%0.0%0.0%0.0%0.0%0.0%08.6%8.9%1.0%0.0%0.9%9

.0%0.0%01.1%1.0%06.3%9.0%0.0%0.0%0.0%0.9%11.1%11

1.3%18.2%9.0%0.0%0.0%0.0%01.1%1.0%0.0%0.0%01.1%11

.0%0.9%1.0%0.0%0.0%0.0%0.0%0.0%06.7%72.8%31.1%11

.0%0.0%0.0%0.0%07.7%11.0%0.0%0.0%0.0%0.0%01.1%11

.0%01.8%2.0%0.0%0.0%0.0%02.2%2.9%15.7%6.0%01.1%11

.0%0.0%0.0%014.8%12.0%0.0%0.0%0.0%0.0%0.0%01.2%12

.0%0.0%0.0%013.6%111.4%2.0%0.0%0.0%0.0%0.0%01.3%13

.0%0.0%0.0%0.0%0.0%0.0%01.1%14.7%52.9%33.7%41.3%13

1.3%110.9%12.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.3%13

.0%0.0%01.1%111.1%92.1%3.0%01.1%1.0%0.0%0.0%01.4%14

2.7%210.9%12.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.4%14

.0%0.0%0.0%0.0%04.2%69.4%8.0%0.0%0.0%0.0%01.4%14

.0%0.0%0.0%0.0%0.7%11.2%11.1%1.9%11.0%19.2%101.5%15

.0%0.9%14.3%41.2%1.7%1.0%01.1%1.0%08.6%9.0%01.7%17

1.3%1.0%0.0%019.8%16.0%0.0%0.0%0.0%0.0%0.0%01.7%17

21.3%161.8%2.0%0.0%0.0%0.0%02.2%2.0%0.0%0.0%02.0%20

.0%0.0%0.0%0.0%0.0%0.0%01.1%117.0%181.0%1.0%02.0%20

.0%01.8%2.0%0.0%0.7%1.0%01.1%1.0%016.2%17.0%02.1%21

.0%0.0%0.0%0.0%0.0%0.0%03.2%35.7%61.9%219.3%213.2%32

.0%0.0%0.0%0.0%023.1%334.7%4.0%0.0%0.0%0.9%13.8%38

.0%0.9%12.2%2.0%0.0%02.4%21.1%117.0%183.8%414.7%164.4%44

17.3%1323.6%2625.8%2422.2%1828.0%4021.2%1824.7%2329.2%3122.9%2415.6%1723.4%234

Q6. In addition to your main food shopping, where do you do most of your household's small scale 'top-up' food shopping? (i.e. the store you visit regularly - 2+ times aweek - to buy bread, milk etc on a day-to-day basis)

(c…

J11385 Warwick Household Survey - Weighted Results Tabulations by Zone RMG:Clarity July 2013 Page 14

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%Num

%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321

ZoneBase: All respondents

Co-op, Cressida Drive, Warwick

Morrisons, Binley, Coventry

Sainsbury's, Bridge Street, Stratford-upon-Avon

Aldi, Canners Way, Stratford-upon-Avon

Local stores, Henley-in-Arden

Sainsbury's, Trinity Street, Coventry

Iceland, 2 Warwick Road, Kenilworth

Morrisons, Alvis Retail Park, Holyhead Road, Coventry

Sainsbury's, 2 Park Street, Warwick

Sainsbury's, Fletchhamstead Highway, Coventry

Tesco, Leicester Road, Rugby

Aldi, Radford Road, Coventry

Asda, Chapel Street, Rugby

Budgens, Wordsworth Avenue, Stratford-on-Avon

Co-op 34-56 Clemens Street, Leamington Spa

Iceland, 56 Bath Street, Leamington Spa

Local stores, Cubbington

Local stores, Solihull

Morrisons, George Road, Solihull

Morrisons, Parkgate Road, Coventry

Sainsbury's, Austin Drive, Coventry

Tesco, St. Johns Way, Knowle, Solihull

Waitrose, Bowen Square, Daventry

Asda, Jubilee Crescent, Coventry

Co-op, Henley Street, Stratford-upon-Avon

Iceland, Cannon Park, Coventry

Iceland, The Clock Towers Shopping Centre, Rugby

Lidl, Bilton Road, Rugby

Local stores, Claverdon

Local stores, Dorridge

.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%1.0%0.1%1

.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1

1.3%1.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%0.0%0.2%2

.0%0.0%02.2%2.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%2

.0%0.0%01.1%1.0%0.7%1.0%0.0%0.0%0.0%0.0%0.2%2

.0%0.0%0.0%0.0%0.7%11.2%1.0%0.0%0.0%0.0%0.2%2

.0%0.0%02.2%2.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%2

.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.9%1.2%2

.0%0.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.2%2

.0%0.0%0.0%0.0%0.0%0.0%0.0%01.9%2.0%0.0%0.2%2

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%11.0%1.0%0.2%2

2.7%2.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%2

.0%0.0%0.0%0.0%0.0%02.4%2.0%0.0%0.0%0.0%0.2%2

.0%0.0%0.0%0.0%01.4%2.0%0.0%0.0%0.0%0.0%0.2%2

.0%0.0%0.0%0.0%0.0%02.4%2.0%0.0%0.0%0.9%1.3%3

.0%0.0%0.0%0.0%02.1%3.0%0.0%0.0%0.0%0.0%0.3%3

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%02.9%3.0%0.3%3

.0%0.0%0.0%0.0%02.1%3.0%0.0%0.0%0.0%0.0%0.3%3

.0%0.0%0.0%03.7%3.0%0.0%0.0%0.0%0.0%0.0%0.3%3

.0%0.0%0.0%0.0%02.1%3.0%0.0%0.0%0.0%0.9%1.4%4

.0%0.9%13.2%3.0%0.0%0.0%0.0%0.0%0.0%0.0%0.4%4

1.3%12.7%3.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.4%4

.0%04.5%5.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.5%5

.0%0.0%0.0%0.0%0.0%05.9%5.0%0.0%0.0%0.0%0.5%5

.0%0.0%0.0%0.0%0.7%1.0%0.0%01.9%21.9%2.0%0.5%5

Q6. In addition to your main food shopping, where do you do most of your household's small scale 'top-up' food shopping? (i.e. the store you visit regularly - 2+ times aweek - to buy bread, milk etc on a day-to-day basis)

(c…

J11385 Warwick Household Survey - Weighted Results Tabulations by Zone RMG:Clarity July 2013 Page 15

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%Num

%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321

ZoneBase: All respondents

Local stores, Weston-under-Wetherley

Marks & Spencer, Mill Lane, Solihull

Sainsbury's, Clifton Road, Rugby

Sainsbury's, Stratford Road, Shirley, Solihull

Tesco Express, Sheldon Square, Coventry

Tesco, Jubilee Cross, Lychgate Road, Coventry

Tesco, Monkspath Business Park, Solihull

Tesco, Stratford Road, Solihull

Tesco, Warwick Road, Solihull

Waitrose, Stratford Road, Hall Green, Birmingham

.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.1%1

.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1

.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

Q6. In addition to your main food shopping, where do you do most of your household's small scale 'top-up' food shopping? (i.e. the store you visit regularly - 2+ times aweek - to buy bread, milk etc on a day-to-day basis)

(c…

J11385 Warwick Household Survey - Weighted Results Tabulations by Zone RMG:Clarity July 2013 Page 16

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%Num

%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321

ZoneBase: All respondents

Tesco, Cubbington Road, Lillington, Leamington Spa

Local stores, Stratford-upon-Avon

Tesco, Northfield Road, Southam

Marks & Spencer, Market Street, Warwick

Local stores, Wellesbourne

Co-op, Umberslade, Earlswood

Local stores, Tysoe

Local stores, Whitnash

Marks & Spencer, Willenhall Lane, Coventry

Tesco, Banbury Road, Stratford-upon-Avon

Co-op, Church Road, Long Itchington

Co-op, High Street, Henley-in Arden

Co-op, School Street, Wolston

Co-op, Widney Road, Bentley Heath

Co op, High Street, Ryton-on-Dunsmore

Local stores, Bishops Tachbrook

Local stores, Cheylesmore

Local stores, Kineton

Local stores, Snitterfield

Spar, Main Street, Tiddington

Tesco, Station Road, Dorridge

Aldi, Queensway, Leamington Spa

Co-op, High Street, Ryton-on-Dunsmore

Costcutter, High Street, Leamington Spa

Local stores, Barford

Local stores, Earlswood

Local stores, Lapworth

Local stores, Stretton-on-Dunsmore

Londis, Quinton Park, Coventry

Tesco, Kineton Road, Southam

Waitrose, Rosebird Centre, Shipton Road, Stratford

Co-op, High Street, Fenny Compton, Southam

Other

.0%0.0%0.0%0.0%0.0%0.0%02.2%2.0%0.0%0.0%0.2%2

2.7%2.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%0.0%0.3%3

.0%0.0%0.0%0.0%0.0%0.0%03.2%3.0%0.0%0.0%0.3%3

.0%0.0%0.0%0.0%02.1%3.0%0.0%0.0%0.0%0.0%0.3%3

.0%0.0%0.0%0.0%0.0%03.5%3.0%0.0%0.0%0.0%0.3%3

.0%0.0%03.2%3.0%0.0%0.0%0.0%0.0%0.0%0.0%0.3%3

.0%0.0%03.2%3.0%0.0%0.0%0.0%0.0%0.0%0.0%0.3%3

.0%02.7%3.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.3%3

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%02.8%3.3%3

.0%0.0%0.0%0.0%0.0%03.5%3.0%0.0%0.0%0.0%0.3%3

.0%0.0%0.0%0.0%0.0%0.0%0.0%02.8%3.0%0.0%0.3%3

.0%0.0%04.3%4.0%0.0%0.0%0.0%0.0%0.0%0.0%0.4%4

4.0%3.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%1.0%0.4%4

.0%03.6%4.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.4%4

4.0%3.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.4%4

.0%0.0%0.0%0.0%02.1%31.2%1.0%0.0%0.0%0.0%0.4%4

.0%0.0%0.0%0.0%0.0%0.0%04.3%4.0%0.0%0.0%0.4%4

.0%0.0%0.0%0.0%0.0%04.7%4.0%0.0%0.0%0.0%0.4%4

1.3%1.0%03.2%3.0%0.0%0.0%0.0%0.0%0.0%0.0%0.4%4

.0%0.0%0.0%0.0%0.0%04.7%4.0%0.0%0.0%0.0%0.4%4

.0%0.0%04.3%4.0%0.0%0.0%0.0%0.0%0.0%0.0%0.4%4

.0%0.0%0.0%0.0%0.0%01.2%13.2%3.0%0.0%0.0%0.4%4

6.7%5.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.5%5

.0%0.0%0.0%0.0%02.8%4.0%0.0%0.0%01.0%1.0%0.5%5

.0%0.0%0.0%0.0%0.0%0.0%0.0%04.7%5.0%0.0%0.5%5

5.3%4.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.5%5

.0%0.0%05.4%5.0%0.0%0.0%0.0%0.0%0.0%0.0%0.5%5

8.0%6.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%0.0%0.7%7

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%07.6%8.0%0.8%8

.0%0.0%0.0%0.0%0.0%01.2%19.7%9.0%0.0%0.0%01.0%10

2.7%210.9%12.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.4%14

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.0%012.8%141.5%15

Q6. In addition to your main food shopping, where do you do most of your household's small scale 'top-up' food shopping? (i.e. the store you visit regularly - 2+ times aweek - to buy bread, milk etc on a day-to-day basis)

(c…

J11385 Warwick Household Survey - Weighted Results Tabulations by Zone RMG:Clarity July 2013 Page 17

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%Num

%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321

ZoneBase: All respondents

Co-op, Sutherland Avenue Coventry

Internet - Tesco

Joe Richards, Talisman Square, Kenilworth

Lakin stores, Lakin Road, Warwick

Local stores, Cubbington

Local stores, Ettington

Local stores, Fenny Compton

Local stores, Lighthorn Heath

Local stores, Shrewley Common

Local stores, Tiddington

Local stores, Walsgrave

Londis, Daventry Road, Coventry

Market, Coventry

One Stop, Albion Street, Kenilworth

One Stop, Bridge Street, Wellesbourne

One Stop, Heathcote Road, Leamington Spa

Premier, Sunbury Road, Coventry

Spar, Bath Street, Leamington Spa

Spar, Daventry Road, Coventry

Spar, Rugby Road, Leamington Spa

Varies

Bargain Booze, Rugby Road, Cubbington

BP Service Station, Stonebridge Highway, Coventry

Budgens, Salford Road, Bidford-on-Avon

Burman Norman, The Green, Claverdon

Claverdon Community Shop, Station Road, Claverdon

Co-op, Coporation Street, Coventry

Co-op, Middleton Road, Banbury

Co-op, Remembrance Road, Coventry

Co-op, The Square, Kenilworth

Co-op, Warwick street, Leamington Spa

Costcutter, Slade Hill, Hampton Magna

Other

.0%0.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%0.0%0.1%1

.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.1%1

.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.8%2.2%2

1.3%1.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.2%2

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.8%2.2%2

.0%0.0%0.0%01.2%1.0%01.2%1.0%0.0%0.0%0.0%0.2%2

.0%0.0%0.0%0.0%0.0%0.0%0.0%01.9%2.0%0.0%0.2%2

2.7%2.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%2

.0%0.0%0.0%02.5%2.0%0.0%0.0%0.0%0.0%0.0%0.2%2

.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%01.0%1.0%0.2%2

.0%0.0%0.0%0.0%01.4%2.0%0.0%0.0%0.0%0.0%0.2%2

.0%0.0%0.0%0.0%0.0%01.2%1.0%0.9%1.0%0.0%0.2%2

2.7%2.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%2

.0%0.9%11.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%2

.0%0.0%0.0%0.0%0.0%0.0%02.2%2.0%0.0%0.0%0.2%2

.0%0.0%0.0%0.0%0.0%0.0%02.2%2.0%0.0%0.0%0.2%2

2.7%2.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%2

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.8%2.2%2

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.9%2.0%0.2%2

.0%0.0%0.0%02.5%2.0%0.0%0.0%0.0%0.0%0.0%0.2%2

.0%0.0%01.1%1.0%0.0%0.0%0.0%0.9%1.0%0.0%0.2%2

.0%0.0%0.0%0.0%0.0%02.4%2.0%0.0%0.0%0.0%0.2%2

Q6. In addition to your main food shopping, where do you do most of your household's small scale 'top-up' food shopping? (i.e. the store you visit regularly - 2+ times aweek - to buy bread, milk etc on a day-to-day basis)

(c…

J11385 Warwick Household Survey - Weighted Results Tabulations by Zone RMG:Clarity July 2013 Page 18

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%Num

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ZoneBase: All respondents

Ettington Post Office, Banbury Road, Ettington

Heart of England Co-op, Chapel Street, Bishops Itchington

Heart of England Co-op, Coventry Street, Southam

Home delivery by Milkman

Iceland, Ipsley Street, Redditch

Lidl, Brandon Road, Coventry

Local store, Lillington

Local stores, Radford Semele

Local stores, Barby

Local stores, Birmingham

Local stores, Bishops Itchington

Local stores, Bourton-on-Dunsmore

Local stores, Clopton

Local stores, Dorridge

Local stores, Harbury

Local stores, Henley in Arden

Local stores, Rowington

Local stores, Shirley

Local stores, Southam

Local stores, Stockton

Local stores, Tanworth-in-Arden

Local stores, Wolston

Londis, Banbury Street, Kineton

Londis, Banbury Street, Warwick

Londis, Newland Road, Leamington Spa

Market, Kenilworth

Market, Warwick

Marks & Spencer, Warwickshire Shopping Park, Coventry

Marks & Spencer, Coventry Road, Guyscliffe

McColls, The Chantry, Warwick

Morrisons, Westway, Rugby

One Stop, Drayton Avenue, Stratford-upon-Avon

One Stop, High Street, Knowle

Other

.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%1.0%0.1%1

.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%1.0%0.1%1

.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.1%1

1.3%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

1.3%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1

.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%0.0%0.1%1

.0%0.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%0.0%0.1%1

.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%0.0%0.1%1

.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.0%0.0%0.1%1

.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1

.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%0.0%0.1%1

1.3%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

Q6. In addition to your main food shopping, where do you do most of your household's small scale 'top-up' food shopping? (i.e. the store you visit regularly - 2+ times aweek - to buy bread, milk etc on a day-to-day basis)

(c…

J11385 Warwick Household Survey - Weighted Results Tabulations by Zone RMG:Clarity July 2013 Page 19

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%Num

%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321

ZoneBase: All respondents

One Stop, Stratford Road, Hockley Heath

Poundland, Bridge Street, Stratford-upon-Avon

Poundland, Hertford Place, Coventry

Sainsbury's, Shires Retail Park, Warwick

Sainsbury's, Stratford Road, Shirley

Simply Fresh, Whitemoor Road, Kenilworth

Spar, Crown Way, Lillington

Tesco, Dickens Heath, Shirley

Widney Service Station, Widney Road, Knowle, Solihull

Wilkinson, Cannon Park Shopping Centre, Coventry

Wilkinsons, Station Road, Kenilworth

Wilkinsons, The Clock Tower Shopping Centre, Rugby

Other

.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.1%1

.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%1.0%0.1%1

.0%0.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

Q6. In addition to your main food shopping, where do you do most of your household's small scale 'top-up' food shopping? (i.e. the store you visit regularly - 2+ times aweek - to buy bread, milk etc on a day-to-day basis)

%Num

%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321

ZoneBase: Dont do excluded

Base: Dont do excluded

5

10

18

20

23

25

30

33

40

45

47

50

55

60

65 .0%0.0%0.0%0.0%01.9%2.0%0.0%01.3%12.5%21.1%1.8%6

.0%04.8%44.3%311.1%76.8%79.0%61.4%11.3%18.6%712.0%116.1%47

1.6%1.0%0.0%0.0%01.0%1.0%0.0%0.0%0.0%0.0%0.3%2

6.5%413.1%114.3%37.9%511.7%127.5%510.0%713.3%106.2%512.0%119.5%73

.0%0.0%0.0%01.6%1.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%01.0%1.0%0.0%01.3%1.0%0.0%0.3%2

3.2%2.0%0.0%0.0%01.0%1.0%01.4%11.3%12.5%21.1%11.0%8

.0%0.0%0.0%03.2%2.0%0.0%0.0%0.0%0.0%0.0%0.3%2

1.6%1.0%01.4%1.0%01.0%1.0%0.0%0.0%0.0%0.0%0.4%3

1.6%11.2%11.4%14.8%31.9%2.0%01.4%14.0%32.5%23.3%32.2%17

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.2%1.0%0.1%1

.0%0.0%0.0%0.0%01.0%1.0%01.4%1.0%01.2%11.1%1.5%4

.0%0.0%0.0%0.0%0.0%01.5%1.0%0.0%0.0%0.0%0.1%1

1.6%11.2%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.3%2

1.6%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

100.0%62100.0%84100.0%69100.0%63100.0%103100.0%67100.0%70100.0%75100.0%81100.0%92100.0%766

Q7. Of all the money you spend on food and household groceries, what share goes to your main food shopping?

(c…

J11385 Warwick Household Survey - Weighted Results Tabulations by Zone RMG:Clarity July 2013 Page 20

Page 62: Presented by - Warwick District · cv8 1 11,021 3.69% 81.12 81 1.00 cv8 2 13,239 4.43% 8 b95 5 3,908 1.31% 93.12 93 1.00 cv35 7 5,310 1.78% b93 0 3,467 1.16% b93 8 7,783 2.60% b94

%Num

%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321

ZoneBase: Dont do excluded

66

70

75

80

85

88

90

95

98

99

100

Don't know

Refused .0%02.4%2.0%04.8%3.0%01.5%11.4%1.0%02.5%22.2%21.4%11

12.9%817.9%1515.9%1111.1%711.7%129.0%617.1%1213.3%106.2%58.7%812.3%94

1.6%12.4%21.4%1.0%01.9%21.5%12.9%21.3%11.2%13.3%31.8%14

1.6%11.2%11.4%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.4%3

.0%01.2%1.0%0.0%01.0%11.5%11.4%1.0%0.0%0.0%0.5%4

4.8%311.9%107.2%54.8%34.9%53.0%21.4%12.7%26.2%53.3%35.1%39

16.1%107.1%618.8%1319.0%1216.5%1713.4%915.7%1112.0%912.3%1012.0%1114.1%108

.0%0.0%0.0%0.0%0.0%0.0%01.4%1.0%0.0%0.0%0.1%1

6.5%41.2%11.4%1.0%01.0%13.0%22.9%28.0%61.2%12.2%22.6%20

16.1%1013.1%1113.0%914.3%916.5%1723.9%1614.3%1020.0%1523.5%1916.3%1517.1%131

16.1%1014.3%1223.2%169.5%612.6%1314.9%1012.9%910.7%811.1%910.9%1013.4%103

6.5%44.8%45.8%46.3%46.8%710.4%712.9%99.3%79.9%89.8%98.2%63

.0%02.4%2.0%01.6%1.0%0.0%0.0%0.0%01.2%11.1%1.7%5

Q7. Of all the money you spend on food and household groceries, what share goes to your main food shopping?

%Num

%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321

ZoneBase: All respondents

Base: All respondents

Leamington Spa

Coventry

Stratford-upon-Avon

Solihull

Don't buy

Catalogue / Mail Order

Banbury

Leamington Shopping Park, Leamington Spa

Rugby

Birmingham - City Centre

Warwick

Redditch

Kenilworth

Daventry

Welltham

.0%0.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%01.4%2.0%01.1%1.0%0.0%0.0%0.3%3

.0%0.0%0.0%06.2%51.4%2.0%0.0%0.0%0.0%0.9%1.8%8

.0%02.7%36.5%6.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%9

.0%01.8%21.1%1.0%0.0%0.0%0.0%0.0%05.7%6.9%11.0%10

2.7%2.0%03.2%3.0%04.9%71.2%1.0%0.9%11.0%1.9%11.6%16

.0%0.0%0.0%0.0%0.0%014.1%127.5%7.0%0.0%0.0%01.9%19

2.7%2.0%0.0%0.0%0.0%0.0%03.2%34.7%54.8%54.6%52.0%20

6.7%5.0%0.0%0.0%0.0%0.0%018.3%17.9%1.0%0.0%02.3%23

4.0%31.8%21.1%1.0%04.9%73.5%34.3%41.9%23.8%4.9%12.7%27

2.7%26.4%76.5%64.9%4.7%14.7%42.2%24.7%52.9%33.7%43.8%38

2.7%27.3%850.5%4711.1%96.3%91.2%12.2%21.9%26.7%72.8%39.0%90

53.3%4054.5%609.7%94.9%4.0%0.0%02.2%23.8%412.4%131.8%213.4%134

.0%01.8%2.0%022.2%1860.1%8645.9%392.2%26.6%74.8%59.2%1016.9%169

14.7%1110.9%1211.8%1140.7%3311.2%1620.0%1748.4%4566.0%7051.4%5467.9%7434.3%343

100.0%75100.0%110100.0%93100.0%81100.0%143100.0%85100.0%93100.0%106100.0%105100.0%109100.0%1000

Q8. In which ONE town centre, freestanding store or retail park do you do most of your household's shopping for (men's, women's, children's and baby) clothing and footwear(fashion items - not sports clothing and footwear)?

(c…

J11385 Warwick Household Survey - Weighted Results Tabulations by Zone RMG:Clarity July 2013 Page 21

Page 63: Presented by - Warwick District · cv8 1 11,021 3.69% 81.12 81 1.00 cv8 2 13,239 4.43% 8 b95 5 3,908 1.31% 93.12 93 1.00 cv35 7 5,310 1.78% b93 0 3,467 1.16% b93 8 7,783 2.60% b94

%Num

%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321

ZoneBase: All respondents

Internet - various sites

Maybird Centre, Stratford-upon-Avon

Asda, Chesterton Drive, Leamington Spa

Internet - Amazon

Southam

Wellesbourne

Evesham

Internet - Marks & Spencer

Birmingham

Central Six Retail Park, Coventry

Internet - Debenhams

Internet - Google

Internet - Landsend

London

Touchwood Shopping Centre, Mill Lane, Solihull

Abroad

Banbury

Bicester Village

Blooms Garden Centre, Bourton-on-Dunsmore

Blooms, Straight Mile, Bourton-on-Dunsmore

Cheltenham

Coast

Cornwall

Elliots Field Retail Park, Leicester Road, Rugby

Glasgow

Gloucester

Internet - Ebay

Internet - Getthelabel.com

Internet - Jacques Vert

Internet - JD Williams

Internet - John Lewis

Internet - QVC

Internet - Shoe Tailor

Internet - Viella Sales

Other

.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1

1.3%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%0.0%0.1%1

.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%1.0%0.1%1

.0%0.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.1%1

.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%0.0%0.1%1

.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%1.0%0.1%1

.0%0.0%01.1%1.0%0.0%0.0%0.0%0.9%1.0%0.0%0.2%2

.0%0.9%1.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.2%2

.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%01.0%1.0%0.2%2

.0%0.0%0.0%01.2%1.7%1.0%0.0%0.0%0.0%0.0%0.2%2

.0%0.9%1.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.2%2

.0%0.0%0.0%0.0%01.4%2.0%0.0%0.0%0.0%0.0%0.2%2

.0%0.0%01.1%1.0%0.7%1.0%0.0%0.0%0.0%0.0%0.2%2

1.3%1.0%0.0%0.0%0.7%1.0%01.1%1.0%0.0%0.0%0.3%3

.0%01.8%2.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.3%3

2.7%2.9%1.0%01.2%1.0%0.0%0.0%0.0%0.0%0.0%0.4%4

.0%0.0%01.1%1.0%0.0%0.0%03.2%3.0%0.0%0.0%0.4%4

1.3%1.9%1.0%0.0%0.0%01.2%1.0%0.0%0.0%0.9%1.4%4

.0%0.0%0.0%0.0%0.0%0.0%0.0%03.8%4.0%0.9%1.5%5

1.3%13.6%4.0%0.0%0.0%0.0%0.0%01.9%21.9%2.0%0.9%9

1.3%1.9%12.2%24.9%42.1%32.4%2.0%0.0%01.9%21.8%21.7%17

Q8. In which ONE town centre, freestanding store or retail park do you do most of your household's shopping for (men's, women's, children's and baby) clothing and footwear(fashion items - not sports clothing and footwear)?

(c…

J11385 Warwick Household Survey - Weighted Results Tabulations by Zone RMG:Clarity July 2013 Page 22

Page 64: Presented by - Warwick District · cv8 1 11,021 3.69% 81.12 81 1.00 cv8 2 13,239 4.43% 8 b95 5 3,908 1.31% 93.12 93 1.00 cv35 7 5,310 1.78% b93 0 3,467 1.16% b93 8 7,783 2.60% b94

%Num

%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321

ZoneBase: All respondents

James Moore & Co, Warwick Road, Kenilworth

Kingston-on-Thames

Markets in the area

Oxford

Sheffield

Shipston-on-Stour

Varies

Whitley

Other

.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1

1.3%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.1%1

.0%0.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.0%0.0%0.1%1

Q8. In which ONE town centre, freestanding store or retail park do you do most of your household's shopping for (men's, women's, children's and baby) clothing and footwear(fashion items - not sports clothing and footwear)?

%Num

%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321

ZoneBase: Catalogue/ internet/ dont buy excluded

Base: Catalogue/ internet/ dont buy excluded

Car / van (as driver)

Bus, minibus or coach

Car / van (as passenger)

Walk

Train

Using park & ride facility

Bicycle

Taxi

Varies

Car (as driver) / bicycle

Car (as passenger) / bus

Other.0%0.0%01.2%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%1.1%1

.0%0.0%0.0%0.0%0.0%01.4%1.0%0.0%01.1%1.0%0.2%2

1.5%1.0%0.0%0.0%0.8%11.4%1.0%01.0%1.0%01.0%1.6%5

.0%02.0%2.0%0.0%0.8%11.4%11.2%1.0%01.1%11.0%1.8%7

.0%03.1%3.0%0.0%01.6%2.0%0.0%01.0%11.1%11.0%1.9%8

1.5%11.0%13.6%3.0%04.7%61.4%1.0%02.0%2.0%01.0%11.7%15

3.0%218.4%18.0%02.8%23.1%41.4%11.2%115.3%153.2%316.8%177.0%63

10.6%711.2%116.0%511.3%89.4%122.7%215.5%1315.3%1511.6%115.9%610.0%90

15.2%1014.3%149.6%835.2%2523.4%3020.5%1511.9%1019.4%1917.9%1718.8%1918.6%167

68.2%4550.0%4979.5%6650.7%3656.3%7269.9%5170.2%5945.9%4564.2%6153.5%5460.0%538

100.0%66100.0%98100.0%83100.0%71100.0%128100.0%73100.0%84100.0%98100.0%95100.0%101100.0%897

Q9. How does your household normally travel to its main clothing and footwear shopping destination in Q8?

%Num

%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321

ZoneBase: Dont buy excluded

Base: Dont buy excluded 100.0%73100.0%103100.0%87100.0%77100.0%142100.0%81100.0%91100.0%101100.0%102100.0%105100.0%962

Q10. What do you like about Q8?

(c…

J11385 Warwick Household Survey - Weighted Results Tabulations by Zone RMG:Clarity July 2013 Page 23

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%Num

%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321

ZoneBase: Dont buy excluded

Attractive environment

Cinema

Cleanliness

Close to friends/ family

Close to home

Close to work/ en route to work

Compact

Easily accessible by foot/ cycle

Friendly atmosphere

Good and/ or free car parking

Good bus service/ accessible public transport

Good disabled access

Good prices

Good range of chain/ well known stores

Good range of independent stores

Particular store (specified below)

Habit/ always used it

Indoor shopping malls/ arcades

Large shopping area

Market

Not overcrowded / not too busy

Opening hours

Part of an overall day out

Pedestrianised

Range of goods available

Restaurant / cafes

Safe shopping environment

Nothing / very little

6.8%59.7%104.6%413.0%1016.9%2416.0%135.5%513.9%147.8%86.7%710.4%100

1.4%11.0%1.0%0.0%01.4%2.0%02.2%21.0%1.0%01.0%1.8%8

2.7%21.0%11.1%1.0%0.7%1.0%01.1%11.0%11.0%12.9%31.1%11

2.7%22.9%34.6%42.6%25.6%86.2%56.6%63.0%34.9%56.7%74.7%45

.0%0.0%01.1%11.3%11.4%23.7%3.0%0.0%01.0%11.9%21.0%10

.0%01.0%1.0%01.3%1.0%0.0%01.1%1.0%0.0%01.9%2.5%5

.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%02.9%3.4%4

1.4%1.0%0.0%02.6%2.0%01.2%11.1%11.0%1.0%01.9%2.8%8

.0%0.0%0.0%03.9%31.4%2.0%01.1%11.0%1.0%01.9%2.9%9

1.4%1.0%06.9%63.9%31.4%22.5%23.3%33.0%34.9%53.8%43.0%29

1.4%1.0%02.3%2.0%0.7%1.0%0.0%01.0%1.0%01.9%2.7%7

6.8%57.8%86.9%67.8%69.2%137.4%68.8%84.0%42.0%210.5%117.2%69

.0%01.9%26.9%65.2%4.7%12.5%21.1%1.0%02.0%21.9%22.1%20

16.4%1211.7%1213.8%1215.6%125.6%89.9%813.2%1213.9%1415.7%1621.9%2313.4%129

17.8%1319.4%2029.9%2622.1%1717.6%2512.3%1024.2%2217.8%1825.5%2620.0%2120.6%198

5.5%42.9%32.3%22.6%22.1%33.7%32.2%23.0%32.0%23.8%42.9%28

.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%02.9%3.4%4

.0%01.9%25.7%53.9%32.1%31.2%11.1%11.0%1.0%06.7%72.4%23

8.2%68.7%911.5%103.9%37.0%109.9%813.2%129.9%104.9%56.7%78.3%80

6.8%56.8%74.6%46.5%52.8%44.9%46.6%63.0%32.9%33.8%44.7%45

2.7%2.0%02.3%22.6%22.8%4.0%01.1%12.0%21.0%13.8%41.9%18

6.8%51.9%25.7%55.2%42.1%33.7%38.8%87.9%84.9%57.6%85.3%51

.0%01.0%12.3%2.0%02.1%3.0%01.1%1.0%02.9%31.9%21.2%12

28.8%2125.2%2619.5%177.8%624.6%3518.5%1526.4%2420.8%2115.7%1626.7%2821.7%209

1.4%12.9%31.1%11.3%1.7%1.0%02.2%2.0%0.0%02.9%31.2%12

1.4%1.0%01.1%11.3%1.7%13.7%33.3%32.0%22.0%25.7%62.1%20

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%02.9%3.3%3

13.7%1015.5%166.9%610.4%87.0%104.9%411.0%1015.8%1617.6%1819.0%2012.3%118

Q10. What do you like about Q8?

(c…

J11385 Warwick Household Survey - Weighted Results Tabulations by Zone RMG:Clarity July 2013 Page 24

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%Num

%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321

ZoneBase: Dont buy excluded

Good variety of shops generally

General convenience

Easy/ delivered/ don't have to travel

Familiarity

Easily accessible by car

Good range of clothes shops

Quality of shops

The Touchwood Shopping Centre

Flexibility

Good parks

Good quality products

Good service

Has everything you need

Not too big

The theatres

Bullring

Can easily find one's size

Cultural/ historical heritage

Close to other services/ amenities

Like shopping

No choice/ housebound

Able to try clothes on at home

Can easily compare prices

Clean

Easy to access via Park & Ride

Flat, easy to get around

Good charity shops

Good for tourists

Has specific stores I like

Lack of alternatives

Like to support local area

Location

Modern

Has a nice garden centre

Nice gardens, theatre and always something going on

Not available in Coventry

Not much traffic

Not too urban

Other

.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1

.0%01.0%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%01.0%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%1.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%01.3%1.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%01.0%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%01.0%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%1.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%1.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%1.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%1.0%0.1%1

.0%0.0%0.0%01.3%1.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%01.4%2.0%0.0%0.0%0.0%0.0%0.2%2

2.7%2.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%2

.0%01.0%1.0%0.0%0.0%0.0%0.0%01.0%1.0%0.0%0.2%2

.0%01.0%1.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.2%2

1.4%11.0%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%2

.0%01.0%1.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.2%2

1.4%1.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%2

1.4%11.0%1.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.3%3

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%02.9%3.3%3

.0%0.0%0.0%0.0%0.7%1.0%0.0%01.0%11.0%1.0%0.3%3

.0%01.0%1.0%0.0%0.0%0.0%01.1%1.0%01.0%1.0%0.3%3

.0%01.0%11.1%1.0%0.0%01.2%1.0%0.0%0.0%0.0%0.3%3

.0%0.0%0.0%0.0%0.7%1.0%0.0%02.0%2.0%0.0%0.3%3

.0%0.0%0.0%0.0%01.4%21.2%1.0%0.0%0.0%0.0%0.3%3

.0%0.0%04.6%4.0%0.0%0.0%0.0%0.0%0.0%0.0%0.4%4

.0%0.0%0.0%01.3%11.4%21.2%11.1%1.0%0.0%0.0%0.5%5

.0%0.0%0.0%0.0%0.0%01.2%11.1%1.0%03.9%41.0%1.7%7

.0%0.0%0.0%0.0%02.1%3.0%02.2%21.0%11.0%1.0%0.7%7

1.4%11.0%11.1%1.0%02.8%41.2%1.0%01.0%11.0%1.0%01.0%10

5.5%41.9%21.1%13.9%31.4%21.2%13.3%31.0%12.9%31.9%22.3%22

2.7%21.0%15.7%55.2%43.5%51.2%12.2%22.0%22.9%34.8%53.1%30

6.8%52.9%35.7%57.8%62.1%33.7%33.3%36.9%710.8%113.8%45.2%50

Q10. What do you like about Q8?

(c…

J11385 Warwick Household Survey - Weighted Results Tabulations by Zone RMG:Clarity July 2013 Page 25

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%Num

%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321

ZoneBase: Dont buy excluded

OAP Discount Card

Park & Ride

Range of social events

Range of supermarkets

Spacious

Marks & Spencer

John Lewis

John Lewis, Marks & Spencer

John Lewis, House of Fraser and Marks & Spencer

Love Labels, Warwick

Marks & Spencer and Debenhams

Men and Women's wear

Royal Priors Shopping Centre

Thorburns Menswear

Debenhams

Matalan

Other

Particular store

.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%1.1%1

.0%01.0%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%1.0%0.1%1

.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%01.1%11.3%1.0%0.0%0.0%0.0%0.0%0.0%0.2%2

.0%0.0%03.4%31.3%1.0%0.0%0.0%0.0%0.0%0.0%0.4%4

.0%01.0%1.0%02.6%2.0%01.2%1.0%0.0%01.0%11.0%1.6%6

1.4%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%1.1%1

.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%1.1%1

Q10. What do you like about Q8?

%Num

%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321

ZoneBase: All respondents

Base: All respondents 100.0%75100.0%110100.0%93100.0%81100.0%143100.0%85100.0%93100.0%106100.0%105100.0%109100.0%1000

Q11. Where do you normally do most of your household's shopping for small domestic electrical appliances (such as irons, kettles, fans, coffee makers, food mixers etc)?

(c…

J11385 Warwick Household Survey - Weighted Results Tabulations by Zone RMG:Clarity July 2013 Page 26

Page 68: Presented by - Warwick District · cv8 1 11,021 3.69% 81.12 81 1.00 cv8 2 13,239 4.43% 8 b95 5 3,908 1.31% 93.12 93 1.00 cv35 7 5,310 1.78% b93 0 3,467 1.16% b93 8 7,783 2.60% b94

%Num

%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321

ZoneBase: All respondents

Leamington Spa Town Centre

Coventry

Stratford-upon-Avon

Currys, Tachbrook Park Drive, Leamington Spa

Solihull

Don't buy

Currys, Orchard Retail Park, Coventry

Asda, Chesterton Drive, Leamington Spa

Leamington Shopping Park, Leamington Spa

Sainsbury's, Leamington Shopping Park, Leamington Spa

Kenilworth Town Centre

Argos, Leamington Shopping Park, Leamington Spa

Warwick Town Centre

Tesco, Emscote Road, Warwick

Rugby

Shirley

Argos, Guy Street, Leamington Spa

Banbury

Argos, Leamington Retail Park

Alvis Retail Park, Coventry

Sainsbury's, Saltisford, Warwick

Co-op 34-56 Clemens Street, Leamington Spa

Co-op, High Street, Leamington Spa

Catalogue / Mail Order

Asda Living, Warwickshire Shopping Park, Coventry

Homebase, Myton Road, Leamington Spa

B&Q, Alvis Retail Park, Coventry

Sainsbury's, Warwick Road, Kenilworth

Wilkinsons, Cannon Park Shopping Centre, Coventry

Daventry

Gallagher Retail Park, Coventry

Orchard Retail Park, Coventry

.0%0.0%0.0%0.0%0.7%11.2%1.0%0.0%0.0%0.0%0.2%2

.0%0.0%0.0%0.0%0.0%02.4%2.0%0.0%0.0%0.0%0.2%2

.0%0.0%0.0%01.2%1.0%0.0%01.1%1.0%0.0%0.0%0.2%2

.0%0.0%0.0%0.0%01.4%2.0%0.0%0.0%0.0%0.0%0.2%2

.0%0.0%0.0%02.5%2.0%0.0%0.0%0.0%0.0%0.0%0.2%2

.0%0.0%0.0%0.0%0.7%11.2%1.0%0.0%0.0%0.0%0.2%2

.0%0.0%0.0%0.0%0.7%1.0%01.1%1.9%1.0%0.0%0.3%3

.0%0.0%0.0%0.0%0.7%12.4%2.0%0.0%0.0%0.0%0.3%3

.0%0.0%01.1%1.0%0.0%01.2%11.1%1.9%1.0%0.0%0.4%4

.0%0.0%0.0%02.5%2.0%0.0%0.0%0.9%11.0%1.0%0.4%4

.0%0.0%0.0%03.7%3.0%0.0%0.0%0.9%1.0%01.8%2.6%6

.0%0.0%02.2%2.0%0.0%0.0%01.1%1.0%02.9%3.9%1.7%7

.0%0.0%0.0%01.2%15.6%81.2%1.0%0.0%0.0%0.0%01.0%10

.0%0.0%0.0%01.2%1.7%1.0%02.2%25.7%6.0%01.8%21.2%12

5.3%4.0%0.0%0.0%0.0%0.0%09.7%9.9%1.0%0.0%01.4%14

.0%0.9%1.0%0.0%01.4%2.0%01.1%11.9%21.9%25.5%61.4%14

.0%0.0%016.1%15.0%0.0%0.0%0.0%0.0%0.0%0.0%01.5%15

.0%0.0%0.0%0.0%0.0%012.9%114.3%4.0%0.0%0.0%01.5%15

1.3%1.0%03.2%3.0%0.0%01.2%1.0%0.9%17.6%81.8%21.6%16

.0%03.6%41.1%11.2%1.0%0.0%0.0%0.9%18.6%9.9%11.7%17

.0%0.0%0.0%03.7%3.0%0.0%03.2%33.8%44.8%51.8%21.7%17

.0%0.0%0.0%023.5%19.0%0.0%0.0%0.0%0.0%0.0%01.9%19

4.0%3.9%1.0%01.2%1.0%0.0%03.2%3.0%06.7%75.5%62.1%21

.0%0.9%1.0%01.2%1.0%0.0%05.4%57.5%84.8%51.8%22.2%22

.0%0.0%0.0%0.0%0.0%0.0%09.7%912.3%131.0%13.7%42.7%27

.0%0.0%01.1%11.2%18.4%1216.5%14.0%0.0%0.0%0.9%12.9%29

4.0%33.6%42.2%26.2%52.1%32.4%27.5%72.8%34.8%54.6%53.9%39

2.7%21.8%223.7%223.7%32.1%31.2%12.2%2.0%02.9%31.8%24.0%40

1.3%11.8%22.2%21.2%1.0%0.0%05.4%513.2%149.5%107.3%84.3%43

30.7%2335.5%392.2%2.0%0.0%0.0%0.0%0.0%0.0%0.0%06.4%64

.0%0.0%0.0%07.4%644.8%6417.6%15.0%0.0%0.0%01.8%28.7%87

6.7%55.5%63.2%36.2%5.0%0.0%016.1%1531.1%3321.0%2229.4%3212.1%121

Q11. Where do you normally do most of your household's shopping for small domestic electrical appliances (such as irons, kettles, fans, coffee makers, food mixers etc)?

(c…

J11385 Warwick Household Survey - Weighted Results Tabulations by Zone RMG:Clarity July 2013 Page 27

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%Num

%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321

ZoneBase: All respondents

House of Fraser, The Parade, Leamington Spa

Morrisons, Old Warwick Road, Leamington Spa

Sainsbury's, 2 Park Street, Warwick

Tesco Express, Units 1&2 Leyes Lane, Kenilworth

Tesco Metro, 22-24 The Parade, Leamington Spa

Birmingham - City Centre

Redditch

Internet - Amazon

Internet - various sites

John Lewis, Touchwood, Solihull

Robert Dyas, Parade, Leamington Spa

Varies

Currys, Maybrook Industrial Estate, Stratford-upon-Avon

Argos, The Maybird Centre, Stratford-upon-Avon

Internet - comparison sites

Internet - John Lewis

Wellesbourne

Internet - Appliances Online

Maybird Centre, Stratford-upon-Avon

Currys, Maybird Retail Park, Stratford-upon-Avon

Maybird Retail Park, Birmingham Road, Stratford-Upon-Avon

Shires Shopping Centre, Leamington Spa

Tesco, Cannon Park Centre, Coventry

Argos, Queen Victoria Road, Coventry

Co-op, Corporation Street, Coventry

Sainsbury's, Fletchhamstead Highway, Coventry

Southam

Tesco, Stratford Road, Shirley

Argos, Clock Towers Shopping Centre, Rugby

Other

.0%0.0%0.0%0.0%0.0%02.4%22.2%2.0%0.0%0.0%0.4%4

.0%0.9%14.3%4.0%0.0%0.0%0.0%0.0%0.0%0.0%0.5%5

.0%0.0%0.0%0.0%0.0%01.2%14.3%4.0%0.0%0.0%0.5%5

.0%0.0%0.0%0.0%03.5%5.0%0.0%0.0%0.0%0.0%0.5%5

.0%0.0%0.0%02.5%22.1%3.0%0.0%0.0%0.0%0.0%0.5%5

.0%0.0%0.0%0.0%02.8%41.2%1.0%0.0%0.0%0.0%0.5%5

.0%0.0%0.0%0.0%04.2%6.0%0.0%0.0%0.0%0.0%0.6%6

.0%0.9%11.1%1.0%0.0%0.0%01.1%11.9%2.0%0.9%1.6%6

2.7%22.7%31.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.6%6

2.7%23.6%4.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.6%6

1.3%12.7%32.2%2.0%0.0%0.0%0.0%0.0%01.0%1.0%0.7%7

1.3%11.8%2.0%01.2%1.0%0.0%01.1%1.9%1.0%0.9%1.7%7

10.7%8.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.8%8

.0%0.9%11.1%1.0%01.4%21.2%11.1%1.0%01.9%2.0%0.8%8

1.3%1.9%1.0%01.2%11.4%2.0%01.1%12.8%31.0%1.0%01.0%10

6.7%53.6%41.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%10

5.3%46.4%7.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.1%11

1.3%1.0%01.1%12.5%2.7%11.2%1.0%02.8%31.0%11.8%21.2%12

.0%0.0%0.0%0.0%0.0%0.0%02.2%21.9%22.9%35.5%61.3%13

.0%02.7%37.5%74.9%41.4%2.0%0.0%0.0%01.0%1.9%11.8%18

1.3%12.7%31.1%13.7%3.7%12.4%22.2%2.0%03.8%45.5%62.3%23

2.7%23.6%45.4%54.9%42.8%44.7%42.2%21.9%22.9%39.2%104.0%40

.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%1.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.1%1

.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.1%1

Q11. Where do you normally do most of your household's shopping for small domestic electrical appliances (such as irons, kettles, fans, coffee makers, food mixers etc)?

(c…

J11385 Warwick Household Survey - Weighted Results Tabulations by Zone RMG:Clarity July 2013 Page 28

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%Num

%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321

ZoneBase: All respondents

Currys, London Road, Coventry

PC World, Orchard Retail Park, Coventry

Robert Dyas, High Street, Stratford-upon-Avon

Airport Retail Park, London Road, Coventry

Argos, Gallagher Retail Park, Coventry

Currys, Gallagher Retail Park, Coventry

Dunelm Mill, Airport Retail Park, Coventry

Elliots Field Retail Park, Leicester Road, Rugby

Internet - Argos

Marshall Lake Retail Park, Marshall Lake Road, Shirley, Solihull

Tesco, Birmingham Road, Stratford-upon-Avon

Argos, Mill Lane, Solihull

Currys, Alvis Retail Park, Coventry

Currys, Sears Retail Park, Solihull

Emscote Road, Warwick

Internet - Comet

Internet - Google

Morrisons, Alcester Road, Stratford-upon-Avon

Owens Electrical shop, Emscote Road Warwick

Sainsbury's, Dunchurch Road, Rugby

Tesco, Clifford Bridge Road, Walsgrave, Coventry

Warwick

Argos, High Street, Daventry

Asda, Chapel Street, Rugby

Co-op, Middleton Road, Banbury

Costco, Torrington Avenue, Coventry

Currys, Junction 1 Retail Park, Rugby

Currys, Banbury Cross Retail Park, Banbury

Dorridge

Other

.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.9%2.0%0.2%2

.0%0.0%0.0%0.0%0.0%02.4%2.0%0.0%0.0%0.0%0.2%2

.0%0.0%0.0%0.0%0.0%02.4%2.0%0.0%0.0%0.0%0.2%2

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.9%2.0%0.2%2

.0%01.8%2.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%2

.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%01.0%1.0%0.2%2

.0%0.0%0.0%01.2%1.0%0.0%0.0%0.9%1.0%0.0%0.2%2

.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%01.0%1.0%0.2%2

.0%0.0%02.2%2.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%2

.0%0.0%0.0%0.0%01.4%2.0%0.0%0.0%0.0%0.0%0.2%2

.0%0.0%01.1%1.0%0.0%01.2%1.0%0.0%0.0%0.0%0.2%2

1.3%1.9%1.0%0.0%0.0%0.0%01.1%1.0%0.0%0.0%0.3%3

.0%0.0%03.2%3.0%0.0%0.0%0.0%0.0%0.0%0.0%0.3%3

1.3%1.0%0.0%01.2%1.0%01.2%1.0%0.0%0.0%0.0%0.3%3

.0%0.0%0.0%0.0%0.0%03.5%3.0%0.0%0.0%0.0%0.3%3

.0%0.9%1.0%0.0%0.7%11.2%1.0%0.0%0.0%0.0%0.3%3

.0%0.0%0.0%0.0%01.4%21.2%1.0%0.0%0.0%0.0%0.3%3

.0%0.0%0.0%0.0%01.4%21.2%1.0%0.0%0.0%0.0%0.3%3

.0%0.0%0.0%0.0%0.7%12.4%2.0%0.0%0.0%0.0%0.3%3

.0%03.6%4.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.4%4

.0%0.0%0.0%0.0%01.4%22.4%2.0%0.0%0.0%0.0%0.4%4

.0%0.0%0.0%01.2%1.0%03.5%3.0%0.0%0.0%0.0%0.4%4

Q11. Where do you normally do most of your household's shopping for small domestic electrical appliances (such as irons, kettles, fans, coffee makers, food mixers etc)?

(c…

J11385 Warwick Household Survey - Weighted Results Tabulations by Zone RMG:Clarity July 2013 Page 29

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%Num

%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321

ZoneBase: All respondents

Dunelm Mill, Southam Road, Banbury

Robert Dyas, High Street, Banbury

Evesham

Heart of England Co-op, Warwick Street, Leamington Spa

Homebase, Sir Henry Parkes Road, Canley

Homebase, Sears Retail Park, Solihull

Internet - Waitrose

Internet - Asda

Internet - CPC

Internet - Currys

Internet - Play.com

Internet - Shoe Tailor

Internet - Tesco

Lakeland, Wood Street, Stratford-upon-Avon

Local stores, Dorridge

Local stores, Wellesbourne

Local stores, Kineton

Morrisons, Alvis Retail Park, Holyhead Road, Coventry

Morrisons, Swan Close, Banbury

Robert Dyas, Warwick Road, Kenilworth

Stewarts of Dunchurch, Daventry Road, Dunchurch, Rugby

Tesco, Northfield Road, Southam

Torry's Hardware & DIY, West Street, Warwick

Touchwood Shopping Centre, Solihull

Waitrose, Kenilworth

Walls TV, Warwick Street, Leamington Spa

Walsgrave Triangle Retail Park, Gospel Oak Road, Coventry

Other

.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.0%0.0%0.1%1

.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%1.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%0.0%0.1%1

.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

1.3%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.0%0.0%0.1%1

1.3%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.1%1

.0%0.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%0.0%0.1%1

1.3%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

Q11. Where do you normally do most of your household's shopping for small domestic electrical appliances (such as irons, kettles, fans, coffee makers, food mixers etc)?

J11385 Warwick Household Survey - Weighted Results Tabulations by Zone RMG:Clarity July 2013 Page 30

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%Num

%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321

ZoneBase: All respondents

Base: All respondents

Don't buy

Leamington Spa Town Centre

Coventry

Stratford-upon-Avon

Asda, Chesterton Drive, Leamington Spa

Solihull

Sainsbury's, Leamington Shopping Park, Leamington Spa

Tesco, Emscote Road, Warwick

Banbury

Rugby

Leamington Shopping Park, Leamington Spa

Kenilworth Town Centre

Birmingham - City Centre

Argos, Leamington Retail Park

Currys, Orchard Retail Park, Coventry

Currys, Tachbrook Park Drive, Leamington Spa

Sainsbury's, Saltisford, Warwick

Shirley

Redditch

Asda Living, Warwickshire Shopping Park, Coventry

B&Q, Alvis Retail Park, Coventry

House of Fraser, The Parade, Leamington Spa

Sainsbury's, Coton End, Warwick

Sainsbury's, Warwick Road, Kenilworth

Tesco Express, Units 1&2 Leyes Lane, Kenilworth

Wilkinsons, Cannon Park Shopping Centre, Coventry

Warwick Town Centre

Daventry

Milton Keynes

Alvis Retail Park, Coventry

Gallagher Retail Park, Coventry

Orchard Retail Park, Coventry

.0%0.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1

1.3%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%1.0%0.1%1

.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1

.0%0.0%02.2%2.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%2

.0%0.9%12.2%2.0%0.0%0.0%0.0%0.0%0.0%0.0%0.3%3

.0%0.9%1.0%0.0%0.0%0.0%0.0%0.0%01.9%2.0%0.3%3

.0%0.0%0.0%0.0%0.7%1.0%0.0%0.9%11.0%1.0%0.3%3

.0%0.0%0.0%0.0%0.7%11.2%11.1%1.0%0.0%0.0%0.3%3

.0%0.0%0.0%0.0%0.0%0.0%01.1%1.9%1.0%0.9%1.3%3

.0%0.0%01.1%1.0%0.7%1.0%0.0%0.9%11.0%1.0%0.4%4

.0%0.0%0.0%03.7%3.7%1.0%0.0%0.0%0.0%0.0%0.4%4

.0%0.0%0.0%0.0%0.0%0.0%03.2%3.9%1.0%0.9%1.5%5

.0%0.0%0.0%0.0%0.0%03.5%32.2%2.0%0.0%0.0%0.5%5

4.0%3.0%0.0%0.0%0.0%0.0%04.3%4.0%0.0%0.0%0.7%7

2.7%2.9%1.0%0.0%0.0%0.0%0.0%0.0%04.8%5.0%0.8%8

.0%0.0%01.1%1.0%0.0%0.0%0.0%04.7%52.9%32.8%31.2%12

.0%0.9%114.0%13.0%0.0%0.0%0.0%0.0%01.9%2.0%01.6%16

.0%0.0%0.0%0.0%0.0%0.0%04.3%48.5%91.0%12.8%31.7%17

12.0%919.1%214.3%41.2%1.0%0.0%0.0%0.0%01.9%2.0%03.7%37

.0%0.0%0.0%04.9%418.9%2712.9%11.0%0.0%01.0%1.9%14.4%44

5.3%45.5%63.2%313.6%111.4%25.9%518.3%1719.8%2115.2%1631.2%3411.9%119

42.7%3245.5%5040.9%3839.5%3244.8%6441.2%3544.1%4136.8%3937.1%3937.6%4141.1%411

100.0%75100.0%110100.0%93100.0%81100.0%143100.0%85100.0%93100.0%106100.0%105100.0%109100.0%1000

Q12. Where do you normally do most of your households shopping for recording media for pictures and sound (e.g. records, pre-recorded and unrecorded CDs & DVDs,unexposed films for photographic use, etc) (Excludes video games)?

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%Num

%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321

ZoneBase: All respondents

Catalogue / Mail Order

Internet - Amazon

Internet - various sites

HMV, Upper Mall, Royal Priors, Leamington Spa

Internet - iTunes

HMV, High Street, Stratford-upon-Avon

Sainsbury's, Fletchhamstead Highway, Coventry

Varies

Asda, Abbey Park, Coventry

Elliots Field Retail Park, Leicester Road, Rugby

Internet - comparison sites

Internet - Play.com

The Shires Retail Park, Leamington Spa

Asda, Chapel Street, Rugby

Currys, Maybrook Industrial Estate, Stratford-Upon-Avon

HMV, Mell Square Shopping Centre, Solihull

Internet - Ebay

Internet - Love Film

John Lewis, Touchwood, Solihull

Sainsbury's, Dunchurch Road, Rugby

Tesco, Clifford Bridge Road, Walsgrave, Coventry

Tesco, The Maybird Centre, Birmingham Road, Stratford-Upon-Avon

Asda, Brade Drive, Walsgrave, Coventry

B&Q, Birmingham Road, Stratford-upon-Avon

Currys, Banbury Cross Retail Park, Banbury

Head, Lower Mall, Leamington Spa

Internet - John Lewis

Internet - Tesco

Jessops, Maybrook Road, Stratford-Upon-Avon

London

Other

.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%1.0%0.1%1

.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%0.0%0.1%1

.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1

1.3%1.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%2

.0%0.0%0.0%0.0%0.7%11.2%1.0%0.0%0.0%0.0%0.2%2

.0%0.0%0.0%0.0%0.0%01.2%11.1%1.0%0.0%0.0%0.2%2

.0%0.0%01.1%1.0%0.0%0.0%01.1%1.0%0.0%0.0%0.2%2

.0%0.0%0.0%02.5%2.0%0.0%0.0%0.0%0.0%0.0%0.2%2

.0%0.0%0.0%01.2%1.0%0.0%0.0%0.9%1.0%0.0%0.2%2

.0%0.9%11.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%2

1.3%1.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%2

.0%0.0%0.0%0.0%0.0%02.4%2.0%0.0%0.0%0.0%0.2%2

.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%01.0%1.9%1.3%3

.0%0.9%1.0%0.0%0.0%0.0%01.1%1.0%01.0%1.0%0.3%3

.0%0.0%0.0%0.0%0.7%1.0%01.1%1.0%01.0%1.0%0.3%3

.0%0.0%0.0%0.0%0.0%03.5%3.0%0.0%0.0%0.0%0.3%3

.0%0.0%0.0%0.0%0.7%12.4%2.0%0.0%0.0%0.0%0.3%3

.0%0.0%0.0%01.2%11.4%2.0%01.1%1.9%1.0%0.0%0.5%5

.0%0.0%0.0%0.0%03.5%5.0%0.0%0.0%0.0%0.0%0.5%5

4.0%32.7%3.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.6%6

.0%0.9%11.1%12.5%21.4%21.2%1.0%0.9%11.9%2.0%01.0%10

.0%0.0%0.0%01.2%1.0%0.0%01.1%13.8%4.0%06.4%71.3%13

5.3%41.8%21.1%13.7%32.8%42.4%21.1%12.8%35.7%6.9%12.7%27

17.3%1315.5%1720.4%1918.5%1517.5%2516.5%1411.8%1113.2%1414.3%1513.8%1515.8%158

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.0%0.0%0.1%1

Q12. Where do you normally do most of your households shopping for recording media for pictures and sound (e.g. records, pre-recorded and unrecorded CDs & DVDs,unexposed films for photographic use, etc) (Excludes video games)?

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%Num

%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321

ZoneBase: All respondents

Morrisons, Alcester Road, Stratford-Upon-Avon

New Zealand

Owens Electrical shop Emscote Road, Warwick

Presto Classical, Park Street, Leamington Spa

Richer Sounds, Smallerbrook Queensway, Birmingham

Sainsburys, Cymberline, Bilton

Selly Oak

Solihull Retail Park, Marshall Lake Road, Shirley

Staples, Maybrook Industrial Estate, Birmingham Road, Stratford-upon-Avon

Tesco, Cannon Park, Coventry

Tesco, Main Street, Shirley

Internet - Viking Direct

Walls TV, Warwick Street, Leamington Spa

Wellesbourne

WHSmith, Mell Square, Solihull

Other

.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

1.3%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%1.0%0.1%1

.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1

1.3%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%1.0%0.1%1

.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%1.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%1.0%0.1%1

.0%0.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

Q12. Where do you normally do most of your households shopping for recording media for pictures and sound (e.g. records, pre-recorded and unrecorded CDs & DVDs,unexposed films for photographic use, etc) (Excludes video games)?

%Num

%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321

ZoneBase: All respondents

Base: All respondents 100.0%75100.0%110100.0%93100.0%81100.0%143100.0%85100.0%93100.0%106100.0%105100.0%109100.0%1000

Q13. Where do you normally do most of your household's shopping for audio visual, photographic, computer items (such as stereos, radios, TVs, software, cameras,telephones, etc)?

(c…

J11385 Warwick Household Survey - Weighted Results Tabulations by Zone RMG:Clarity July 2013 Page 33

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%Num

%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321

ZoneBase: All respondents

Don't buy

Leamington Spa Town Centre

Coventry

Currys, Tachbrook Park Drive, Leamington Spa

Solihull

Stratford-upon-Avon

Currys, Orchard Retail Park, Coventry

Leamington Shopping Park, Leamington Spa

Warwick Town Centre

Rugby

Asda, Chesterton Drive, Leamington Spa

Alvis Retail Park, Coventry

Shirley

Argos, Leamington Shopping Park, Leamington Spa

Banbury

Birmingham - City Centre

Gallagher Retail Park, Coventry

Argos, Guy Street, Leamington Spa

Sainsbury's, Leamington Shopping Park, Leamington Spa

Argos, Leamington Retail Park

Co-op 34-56 Clemens Street, Leamington Spa

Kenilworth Town Centre

Redditch

Orchard Retail Park, Coventry

Catalogue / Mail Order

Tesco, Emscote Road, Warwick

Asda Living, Warwickshire Shopping Park, Coventry

Boots, Leamington Shopping Park, Leamington Spa

Boots, Station Road, Kenilworth

Co-op, Cressida Drive, Warwick

House of Fraser, The Parade, Leamington Spa

Tesco Express, Units 1&2 Leyes Lane, Kenilworth

.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%1.0%0.1%1

.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1

1.3%1.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%1.0%0.2%2

.0%0.9%1.0%0.0%0.0%0.0%01.1%1.9%1.0%0.0%0.3%3

.0%0.0%0.0%0.0%0.7%13.5%3.0%0.0%0.0%0.0%0.4%4

.0%0.9%13.2%3.0%0.0%0.0%0.0%0.0%0.0%0.0%0.4%4

.0%0.0%0.0%03.7%3.7%1.0%0.0%0.0%0.0%0.0%0.4%4

.0%0.0%0.0%02.5%2.0%0.0%0.0%01.9%2.0%0.0%0.4%4

.0%0.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%02.8%3.4%4

.0%0.0%0.0%0.0%0.0%0.0%0.0%03.8%41.0%1.0%0.5%5

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.9%22.8%3.5%5

1.3%1.9%1.0%0.0%02.1%31.2%1.0%0.0%0.0%0.0%0.6%6

.0%0.9%12.2%21.2%1.0%0.0%0.0%0.0%01.0%1.9%1.6%6

4.0%3.0%0.0%0.0%0.0%0.0%02.2%2.9%1.0%0.0%0.6%6

.0%0.9%1.0%0.0%0.0%0.0%0.0%01.9%22.9%3.0%0.6%6

.0%0.0%07.5%7.0%0.0%0.0%0.0%0.0%0.0%0.0%0.7%7

.0%0.0%0.0%0.0%05.6%81.2%1.0%0.0%0.0%0.0%0.9%9

.0%0.0%0.0%0.0%0.0%0.0%02.2%23.8%41.0%12.8%31.0%10

.0%0.0%0.0%0.0%0.0%08.2%76.5%6.0%0.0%0.0%01.3%13

.0%0.0%02.2%22.5%2.0%0.0%03.2%3.9%18.6%91.8%21.9%19

.0%0.9%11.1%1.0%0.0%0.0%03.2%35.7%63.8%45.5%62.1%21

.0%0.0%0.0%01.2%114.0%2010.6%9.0%0.0%01.0%11.8%23.3%33

18.7%1421.8%242.2%2.0%0.0%0.0%0.0%0.0%0.0%0.0%04.0%40

4.0%33.6%424.7%234.9%41.4%23.5%33.2%3.9%11.9%22.8%34.8%48

.0%01.8%21.1%13.7%3.7%1.0%08.6%816.0%1713.3%1412.8%146.0%60

2.7%2.9%1.0%014.8%1231.5%4517.6%155.4%5.9%11.9%21.8%28.5%85

8.0%67.3%85.4%514.8%12.0%01.2%121.5%2023.6%2521.0%2226.6%2912.8%128

9.3%715.5%1712.9%1214.8%1213.3%1916.5%1418.3%1717.9%1917.1%1810.1%1114.6%146

Q13. Where do you normally do most of your household's shopping for audio visual, photographic, computer items (such as stereos, radios, TVs, software, cameras,telephones, etc)?

(c…

J11385 Warwick Household Survey - Weighted Results Tabulations by Zone RMG:Clarity July 2013 Page 34

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%Num

%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321

ZoneBase: All respondents

Alcester

Milton Keynes

Internet - various sites

Internet - Amazon

John Lewis, Touchwood, Solihull

Internet - John Lewis

Currys, Maybrook Industrial Estate, Stratford-upon-Avon

Internet - comparison sites

Maybird Retail Park, Birmingham Road, Stratford-upon-Avon

Varies

Argos, Maybird Centre, Birmingham Road, Stratford-upon-Avon

Currys, London Road, Coventry

Co-op, Corporation Street, Coventry

Internet - Currys

Currys, Maybird Centre, Birmingham Road, Stratford-upon-Avon

Walls Television Video & Radio, Cubbington Road, Leamington Spa

Currys, Junction 1 Retail Park, Rugby

Internet - Ebay

Argos, Queen Victoria Road, Coventry

Asda, Abbey Park, Coventry

Internet - Argos

Owens Electrical, Ernscote Road, Leamington Spa

Southam

Airport Retail Park, London Road, Coventry

Currys, Banbury Cross Retail Park, Banbury

Currys, Sears Retail Park, Solihull

Elliots Field Retail Park, Leicester Road, Rugby

HMV, High Street, Stratford-upon-Avon

Internet - Appliances Online

Internet - Google

Other

.0%0.0%02.2%2.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%2

.0%0.9%1.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.2%2

1.3%1.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%2

.0%0.0%0.0%0.0%0.0%02.4%2.0%0.0%0.0%0.0%0.2%2

.0%0.0%02.2%2.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%2

.0%0.0%0.0%0.0%0.0%0.0%02.2%2.0%0.0%0.0%0.2%2

.0%0.0%0.0%0.0%0.0%01.2%11.1%1.0%0.0%0.0%0.2%2

.0%0.0%0.0%0.0%0.0%0.0%02.2%2.9%1.0%0.0%0.3%3

.0%0.0%0.0%0.0%0.0%0.0%01.1%1.9%1.0%0.9%1.3%3

1.3%1.0%0.0%0.0%0.0%0.0%0.0%0.9%1.0%0.9%1.3%3

.0%0.0%0.0%0.0%0.7%12.4%2.0%0.0%0.0%0.0%0.3%3

.0%0.0%0.0%0.0%02.1%3.0%0.0%0.0%0.0%0.0%0.3%3

.0%0.0%01.1%1.0%01.4%2.0%0.0%0.0%01.0%1.0%0.4%4

.0%0.0%0.0%0.0%0.0%02.4%22.2%2.0%0.0%0.0%0.4%4

.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%03.7%4.5%5

1.3%13.6%4.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.5%5

.0%0.0%01.1%1.0%02.1%31.2%1.0%0.9%1.0%0.0%0.6%6

.0%0.0%0.0%02.5%21.4%22.4%2.0%0.0%0.0%0.0%0.6%6

.0%0.0%01.1%11.2%11.4%23.5%3.0%0.0%0.0%0.0%0.7%7

5.3%42.7%3.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.7%7

1.3%1.0%0.0%02.5%21.4%2.0%0.0%0.9%11.0%1.9%1.8%8

4.0%35.5%6.0%0.0%0.0%0.0%0.0%0.0%01.0%1.0%01.0%10

.0%01.8%21.1%11.2%1.0%01.2%13.2%3.0%01.9%2.9%11.1%11

5.3%47.3%8.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.2%12

1.3%1.9%13.2%32.5%21.4%2.0%02.2%2.9%11.0%1.9%11.4%14

1.3%13.6%49.7%94.9%42.1%3.0%01.1%12.8%31.0%12.8%32.9%29

10.7%82.7%34.3%48.6%73.5%58.2%71.1%12.8%33.8%45.5%64.8%48

10.7%86.4%75.4%58.6%74.2%65.9%53.2%38.5%97.6%88.3%96.7%67

.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%1.0%0.1%1

Q13. Where do you normally do most of your household's shopping for audio visual, photographic, computer items (such as stereos, radios, TVs, software, cameras,telephones, etc)?

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%Num

%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321

ZoneBase: All respondents

Robert Dyas, Parade, Leamington Spa

Tesco, Birmingham Road, Stratford-upon-Avon

Tesco, Clifford Bridge Road, Walsgrave, Coventry

Wellesbourne

Alderminster

Argos, Clock Towers Shopping Centre, Rugby

Asda, Brade Drive, Walsgrave, Coventry

Banbury Cross Retail Park, Lockheed Close, Banbury

Check on the internet and buy wherever is cheapest

Chester

Costco, Torrington Avenue, Coventry

Currys, High Street, Stratford-upon-Avon

Currys PC World, London Road, Coventry

Currys, Battery Retail Park, Selly Oak Birmingham

Currys, Solihull Gate Retail Park, Stratford Road, Shirley

Frank Harvey, Spon Street, Coventry

Internet - Dabs

Internet - Dell

Internet - ISP

Internet - Play.com

Jessops, Parade, Leamington Spa

Jessops, Kingfisher Shopping Centre, Redditch

JH Thorpe, Shipston Road, Stratford-upon-Avon

Kingfisher Shopping Centre, Redditch

London

Orange phones

QVC shopping channel

Sainsbury's, Austin Drive, Coventry

Other

.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%1.0%0.1%1

.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%0.0%0.1%1

.0%0.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

1.3%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

1.3%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.1%1

.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1

1.3%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

1.3%1.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%2

.0%0.0%0.0%01.2%1.0%01.2%1.0%0.0%0.0%0.0%0.2%2

.0%0.9%1.0%0.0%0.0%0.0%01.1%1.0%0.0%0.0%0.2%2

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%1.9%1.2%2

Q13. Where do you normally do most of your household's shopping for audio visual, photographic, computer items (such as stereos, radios, TVs, software, cameras,telephones, etc)?

(c…

J11385 Warwick Household Survey - Weighted Results Tabulations by Zone RMG:Clarity July 2013 Page 36

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%Num

%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321

ZoneBase: All respondents

Sainsbury's, Fletchhamstead Highway, Coventry

Sainsbury's, Park Street, Warwick

Solihull Retail Park, Marshall Lake Road, Shirley, Solihull

South Warwickshire

Staples, Maybrook Industrial Estate, Birmingham Road, Stratford-upon-Avon

Tesco, Shirley, Solihull

Tesco, Cannon Park Centre, Coventry

The Shires Retail Park, Tachbrook Park Drive, Leamington Spa

The Shires Retail Park, Tachbrook Park Drive, Leamington Spa

Three network

Other

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.1%1

.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

1.3%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%1.0%0.1%1

.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1

Q13. Where do you normally do most of your household's shopping for audio visual, photographic, computer items (such as stereos, radios, TVs, software, cameras,telephones, etc)?

%Num

%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321

ZoneBase: All respondents

Base: All respondents 100.0%75100.0%110100.0%93100.0%81100.0%143100.0%85100.0%93100.0%106100.0%105100.0%109100.0%1000

Q14. Where do you normally do most of your household's shopping for games & toys; hobby items; sport and camping goods; and musical instruments?

(c…

J11385 Warwick Household Survey - Weighted Results Tabulations by Zone RMG:Clarity July 2013 Page 37

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%Num

%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321

ZoneBase: All respondents

Don't buy

Leamington Spa Town Centre

Coventry

Stratford-upon-Avon

Warwick Town Centre

Solihull

Catalogue / Mail Order

Rugby

Banbury

Birmingham - City Centre

Shirley

Leamington Shopping Park, Leamington Spa

Asda, Chesterton Drive, Leamington Spa

Redditch

Argos, Guy Street, Leamington Spa

Argos, Leamington Retail Park

Argos, Leamington Shopping Park, Leamington Spa

Kenilworth Town Centre

Sainsbury's, Leamington Shopping Park, Leamington Spa

Tesco Metro, 22-24 The Parade, Leamington Spa

Tesco, Emscote Road, Warwick

Asda Living, Warwickshire Shopping Park, Coventry

Homebase, Ernscote Road, Leamington Spa

Sainsbury's, Saltisford, Warwick

Sainsbury's, Warwick Road, Kenilworth

Alcester

Birmingham - Hall Green

Birmingham - Sparkhill

Daventry

Milton Keynes

Nuneaton

Warwickshire Retail Park, Coventry

.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1

1.3%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1

.0%0.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%1.0%0.1%1

.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1

.0%0.9%11.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%2

.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%0.9%1.2%2

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.0%0.9%1.2%2

.0%0.0%0.0%02.5%2.0%0.0%01.1%1.0%0.0%0.0%0.3%3

.0%0.0%0.0%0.0%0.0%0.0%0.0%01.9%21.0%1.0%0.3%3

.0%0.9%1.0%0.0%0.0%0.0%0.0%0.0%01.0%1.9%1.3%3

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%11.8%2.3%3

.0%0.9%13.2%3.0%0.0%0.0%0.0%0.0%0.0%0.0%0.4%4

.0%0.0%0.0%0.0%0.0%0.0%01.1%12.8%3.0%0.0%0.4%4

.0%0.0%01.1%11.2%1.0%0.0%02.2%2.0%0.0%0.9%1.5%5

.0%0.9%14.3%4.0%0.0%0.0%0.0%0.0%0.0%0.0%0.5%5

.0%0.0%03.2%3.0%0.0%0.0%0.0%0.9%11.0%1.0%0.5%5

2.7%2.0%0.0%0.0%0.0%0.0%04.3%4.0%0.0%0.0%0.6%6

.0%0.0%0.0%0.0%0.0%07.1%62.2%2.0%0.0%0.0%0.8%8

.0%0.0%01.1%11.2%1.0%01.2%12.2%22.8%3.0%0.9%1.9%9

.0%0.9%124.7%23.0%0.0%0.0%0.0%0.0%0.0%0.0%02.4%24

.0%02.7%33.2%32.5%2.7%1.0%01.1%1.9%110.5%112.8%32.5%25

24.0%1820.0%222.2%2.0%0.0%0.0%02.2%2.0%03.8%4.0%04.8%48

1.3%12.7%31.1%112.3%1033.6%4815.3%132.2%28.5%98.6%95.5%610.2%102

8.0%63.6%42.2%29.9%82.1%33.5%318.3%1722.6%2414.3%1520.2%2210.4%104

40.0%3049.1%5433.3%3151.9%4240.6%5844.7%3844.1%4139.6%4236.2%3845.0%4942.3%423

Q14. Where do you normally do most of your household's shopping for games & toys; hobby items; sport and camping goods; and musical instruments?

(c…

J11385 Warwick Household Survey - Weighted Results Tabulations by Zone RMG:Clarity July 2013 Page 38

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%Num

%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321

ZoneBase: All respondents

Internet - various sites

Internet - Amazon

Internet - comparison sites

Internet - Ebay

Toys 'R' Us, Parkway, Coventry

Varies

Go Outdoors, Coventry Business Park, Canley

Maybird Shopping Centre, Stratford-upon-Avon

Hobbycraft, Warwick Road, Coventry

Blacks, Parade, Leamington Spa

Abroad

American Golf, Central Six Retail Park, Warwick Road, Coventry

Argos, Maybird Centre, Birmingham Road, Stratford-upon-Avon

Argos, Queen Victoria Road, Coventry

Asda, North London Road, Coventry

Central Six Retail Park, Coventry

Elliots Field Retail Park, Leicester Road, Rugby

Internet - Argos

John Lewis, Touchwood, Solihull

Leicester City Centre

Mothercare, Shires Retail Park, Leamington Spa

Sports Direct, Royal Priors Shopping Centre, Leamington Spa

Warwick Sports Shop, Swan Street, Warwick

Arena Park Shopping Centre, Classic Drive, Coventry

Argos, Stoney Stanton Road, Coventry

Asda, Jubilee Crescent, Coventry

B&Q, Solihull Retail Park, Solihull

Broad Lane Caravans, Leek Wooton, Kenilworth

Cannon Park, Coventry

Castle Toy Shop, Smith Street, Warwick

Other

1.3%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%1.0%0.1%1

.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%11.0%1.0%0.2%2

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%1.9%1.2%2

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.0%0.9%1.2%2

.0%0.9%1.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.2%2

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%1.9%1.2%2

.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%0.9%1.2%2

.0%0.0%0.0%0.0%0.0%02.4%2.0%0.0%0.0%0.0%0.2%2

.0%0.0%0.0%01.2%1.0%01.2%1.0%0.0%0.0%0.0%0.2%2

.0%0.0%0.0%0.0%0.7%11.2%1.0%0.0%0.0%0.0%0.2%2

.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%01.0%1.0%0.2%2

.0%01.8%2.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%2

.0%0.0%01.1%1.0%0.7%1.0%0.0%0.0%0.0%0.0%0.2%2

.0%0.9%1.0%0.0%0.0%0.0%0.0%0.9%1.0%0.0%0.2%2

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.0%01.8%2.3%3

.0%0.0%01.1%1.0%0.7%1.0%01.1%1.0%01.0%1.0%0.4%4

4.0%31.8%2.0%0.0%0.0%0.0%0.0%0.0%01.0%1.0%0.6%6

.0%0.0%01.1%1.0%03.5%5.0%01.1%1.0%0.0%0.9%1.8%8

1.3%1.0%01.1%1.0%0.7%1.0%02.2%22.8%31.0%1.0%0.9%9

.0%0.0%0.0%0.0%02.1%33.5%32.2%2.9%1.0%0.0%0.9%9

.0%0.0%0.0%01.2%1.7%12.4%22.2%2.9%11.0%1.9%1.9%9

.0%01.8%2.0%02.5%2.0%0.0%02.2%2.9%11.9%2.9%11.0%10

2.7%22.7%34.3%43.7%32.1%34.7%43.2%32.8%33.8%43.7%43.3%33

6.7%53.6%44.3%43.7%33.5%53.5%31.1%14.7%55.7%64.6%54.1%41

Q14. Where do you normally do most of your household's shopping for games & toys; hobby items; sport and camping goods; and musical instruments?

(c…

J11385 Warwick Household Survey - Weighted Results Tabulations by Zone RMG:Clarity July 2013 Page 39

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%Num

%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321

ZoneBase: All respondents

Coventry Cycle Centre, Far Gosford Street, Coventry

Hawkin's Bazaar, Lower Priors, Leamington Spa

Hobgoblin, Gibb Street, Digbeth, Birmingham

Hobbycraft, Central Six Retail Park, Coventry

Internet - Church Meadow

Internet - Create & Craft Ideal World

Internet - Direct Golf

Internet - Ribble Cycles in Lancashire

Internet - Slater's

Internet - Specialist swimsuit sites

Internet - Studio

Internet - Ticket Master

Internet - Wiggle

Internet - Joe Browns

Internet John Lewis

Jacksons, Colliers Way, Coventry

John Reay Golf Centre, Sandpits Lane, Coventry

Kenilworth

Lakeland, Stratford-upon-Avon

Lockwood, Rugby Road, Leamington

London

Millets, Clock Tower Shopping Centre, Rugby

Robert Dyas, The Parade, Leamington Spa

Sainsbury's, Dunchurch Road, Rugby

Sainsbury's, Fletchamstead Highway, Coventry

Sears Retail Park, Oakenshaw Road, Solihull

Other

.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.1%1

.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.1%1

1.3%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%1.0%0.1%1

.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.1%1

.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.0%0.0%0.1%1

1.3%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

1.3%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%0.0%0.1%1

.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1

1.3%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.1%1

.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1

Q14. Where do you normally do most of your household's shopping for games & toys; hobby items; sport and camping goods; and musical instruments?

(c…

J11385 Warwick Household Survey - Weighted Results Tabulations by Zone RMG:Clarity July 2013 Page 40

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%Num

%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321

ZoneBase: All respondents

South Warwickshire

Specialist suppliers - telephone order

Sports Direct, Maybird Centre, Stratford-upon-Avon

Television shopping channel

The Entertainer, Lower Holyhead Road, Coventry

The Shires Retail Park, Tachbrook Park Drive, Leamington Spa

WH Smith, West Orchard Shopping Centre, Coventry

Wolverhampton

Other

.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%1.0%0.1%1

1.3%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1

Q14. Where do you normally do most of your household's shopping for games & toys; hobby items; sport and camping goods; and musical instruments?

%Num

%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321

ZoneBase: All respondents

Base: All respondents 100.0%75100.0%110100.0%93100.0%81100.0%143100.0%85100.0%93100.0%106100.0%105100.0%109100.0%1000

Q15. Where do you normally do most of your household's shopping for pets & pet related products?

(c…

J11385 Warwick Household Survey - Weighted Results Tabulations by Zone RMG:Clarity July 2013 Page 41

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%Num

%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321

ZoneBase: All respondents

Don't buy

Leamington Spa Town Centre

Coventry

Stratford-upon-Avon

Pets at Home, Myton Road, Leamington Spa

Warwick Town Centre

Asda, Chesterton Drive, Leamington Spa

Tesco, Emscote Road, Warwick

Sainsbury's, Saltisford, Warwick

Rugby

Tesco Metro, 22-24 The Parade, Leamington Spa

Sainsbury's, Leamington Shopping Park, Leamington Spa

Shirley

Leamington Shopping Park, Leamington Spa

Kenilworth Town Centre

Knowle

Wilkinsons, Cannon Park Shopping Centre, Coventry

Banbury

Solihull

Sainsbury's, Warwick Road, Kenilworth

Daventry

Gallagher Retail Park, Coventry

Catalogue / Mail Order

Morrisons, Old Warwick Road, Leamington Spa

Sainsbury's, 2 Park Street, Warwick

Birmingham - Stirchley

Orchard Retail Park, Coventry

.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1

.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%1.0%0.1%1

.0%0.9%1.0%0.0%0.0%0.0%0.0%0.9%1.0%0.0%0.2%2

.0%0.0%0.0%01.2%1.0%01.2%1.0%0.0%0.0%0.0%0.2%2

.0%0.0%0.0%0.0%0.0%0.0%02.2%2.0%0.0%0.0%0.2%2

.0%0.0%0.0%02.5%2.0%0.0%0.0%0.0%0.0%0.0%0.2%2

.0%0.0%02.2%2.0%0.0%0.0%01.1%1.0%0.0%0.0%0.3%3

1.3%1.0%0.0%0.0%0.0%0.0%01.1%1.9%1.0%0.0%0.3%3

.0%0.0%0.0%0.0%02.1%3.0%0.0%0.0%0.0%0.0%0.3%3

.0%0.0%04.3%4.0%0.0%0.0%0.0%0.0%0.0%0.0%0.4%4

.0%0.0%0.0%04.9%4.0%0.0%0.0%0.0%0.0%0.0%0.4%4

.0%0.0%0.0%0.0%0.0%0.0%01.1%11.9%2.0%01.8%2.5%5

.0%0.0%04.3%4.0%0.0%0.0%0.0%0.0%01.0%1.0%0.5%5

.0%0.9%1.0%0.0%0.0%0.0%01.1%12.8%31.0%1.0%0.6%6

1.3%1.0%0.0%0.0%0.7%1.0%0.0%01.9%21.0%11.8%2.7%7

.0%0.0%0.0%0.0%0.0%04.7%45.4%5.0%0.0%0.0%0.9%9

.0%01.8%21.1%1.0%0.0%01.2%11.1%1.0%03.8%4.0%0.9%9

.0%01.8%23.2%31.2%1.0%0.0%0.0%0.9%14.8%5.9%11.3%13

1.3%1.0%0.0%0.0%0.0%0.0%01.1%19.4%10.0%04.6%51.7%17

.0%01.8%25.4%51.2%1.0%01.2%12.2%2.9%17.6%81.8%22.2%22

1.3%1.9%1.0%0.0%0.0%01.2%12.2%25.7%68.6%92.8%32.3%23

12.0%917.3%192.2%2.0%0.0%0.0%01.1%1.9%11.0%1.0%03.3%33

1.3%1.0%01.1%1.0%016.8%248.2%7.0%0.0%0.0%0.0%03.3%33

.0%0.9%11.1%11.2%1.7%11.2%16.5%611.3%122.9%312.8%144.0%40

61.3%4654.5%6062.4%5884.0%6864.3%9252.9%4549.5%4657.5%6157.1%6066.1%7260.8%608

Q15. Where do you normally do most of your household's shopping for pets & pet related products?

(c…

J11385 Warwick Household Survey - Weighted Results Tabulations by Zone RMG:Clarity July 2013 Page 42

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%Num

%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321

ZoneBase: All respondents

Southam

Pets at Home, Sir Henry Parkes Road, Coventry

Pets At Home, Myton Road, Leamington Spa

Maybird Shopping Centre, Birmingham Road, Stratford-upon-Avon

Pets at Home, Elliots Field Retail Park, Leicester Road, Rugby

Tesco, Birmingham Road, Stratford-upon-Avon

Trust Pet Products, Wedgnock Industrial Estate, Warwick

Internet - Pet Supermarket

Pets at Home, Marshall Lake Road, Shirley, Solihull

Asda, Abbey Park, Coventry

Jollyes Pet Foods, Maybird Centre, Stratford-upon-Avon

Morrisons, Alvis Retail Park, Coventry

Tesco, Clifford Bridge Road, Walsgrave, Coventry

Banbury Cross Retail Park, Lockheed Close, Banbury

Costco, Torrington Avenue, Coventry

Countrywide Stores, Snitterfield Road, Bearley, Stratford-upon-Avon

County Stores, Southam Industrial Estate, Southam

Cubbington

Internet - Asda

Morrisons, Alcester Road, Stratford-upon-Avon

Morrisons, Skipworth Road, Binley

Pets at Home, Maybird Centre, Stratford-upon-Avon

Sainsbury's, Clifton Road, Rugby

Sainsburys, Warwick Road, Kenilworth

Tesco, Northfield Road, Southam

Market, Warwick

Wellesbourne

Asda, Brade Drive, Walsgrave

Other

.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1

2.7%2.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%2

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%11.0%1.0%0.2%2

.0%0.0%0.0%0.0%0.0%0.0%02.2%2.0%0.0%0.0%0.2%2

.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%01.0%1.0%0.2%2

.0%0.0%0.0%0.0%0.0%02.4%2.0%0.0%0.0%0.0%0.2%2

1.3%1.0%0.0%01.2%1.0%0.0%0.0%0.0%0.0%0.0%0.2%2

.0%0.0%0.0%0.0%0.0%02.4%2.0%0.0%0.0%0.0%0.2%2

.0%01.8%2.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%2

1.3%1.0%0.0%0.0%0.0%0.0%0.0%0.9%1.0%0.0%0.2%2

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.8%2.2%2

.0%0.0%0.0%0.0%0.0%0.0%02.2%2.0%0.0%0.0%0.2%2

.0%01.8%2.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%2

.0%0.0%0.0%0.0%01.4%2.0%0.0%0.0%0.0%0.0%0.2%2

.0%0.0%0.0%0.0%0.0%0.0%02.2%2.0%0.0%0.0%0.2%2

.0%0.0%0.0%0.0%0.0%03.5%3.0%0.0%0.0%0.0%0.3%3

.0%0.0%0.0%0.0%0.7%12.4%2.0%0.0%0.0%0.0%0.3%3

2.7%2.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.3%3

.0%0.0%0.0%0.0%02.1%3.0%0.0%0.0%0.0%0.0%0.3%3

.0%0.0%04.3%4.0%0.0%0.0%0.0%0.0%0.0%0.0%0.4%4

1.3%1.9%1.0%01.2%1.0%0.0%0.0%0.9%1.0%0.0%0.4%4

.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%02.9%3.9%1.5%5

1.3%12.7%31.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.5%5

.0%0.9%1.0%0.0%0.0%04.7%4.0%0.0%0.0%0.0%0.5%5

2.7%24.5%5.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.7%7

.0%0.9%1.0%0.0%0.0%0.0%01.1%1.0%03.8%41.8%2.8%8

.0%0.0%0.0%0.0%05.6%82.4%2.0%0.0%0.0%0.0%01.0%10

1.3%1.0%0.0%0.0%0.0%0.0%010.8%10.0%0.0%0.0%01.1%11

Q15. Where do you normally do most of your household's shopping for pets & pet related products?

(c…J11385 Warwick Household Survey - Weighted Results Tabulations by Zone RMG:Clarity July 2013 Page 43

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%Num

%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321

ZoneBase: All respondents

Birmingham Wholesale Markets

Budbrooke Industrial Estate, Budbrooke Road, Warwick

Church Lawford

Co-op, Coventry Street, Southam

Co-op, High Street, Harbury

Co-op, Loxley Close, Wellesbourne

Co-op, Church Road, Long Itchington

Co-op, High Street Southam

Duncans Pets & Garden Centre, Warwick Road, Wellesbourne

Elliots Field Retail Park, Leicester Road, Rugby

Internet - Amazon

Internet - various sites

Internet - Pet Sense Direct

Internet - RSPB

Internet - Sainsburys

Internet - VioVet

Internet -Value Pet

Internet - Burns

Internet - Tesco

Whitnash

Covington

Charlecote

Earlswood

Mail Order - Oscar

Marks & Spencer, Bridge Street, Stratford-upon-Avon

Pet Love, High Street, Daventry

Pets & Plants, Rugby Road, Royal Leamington Spa

Pet City, Spon End, Canley

PJ Pets, Bowen Square, Daventry

Poundland, The Mall, Stratford-upon-Avon

Sainsbury's, Coton Wood, Warwick

Sainsbury's, Oxford Road, Banbury

Shires Retail Park, Tachbrook Park Drive, Warwick

Other

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%1.0%0.1%1

1.3%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%0.0%0.1%1

.0%0.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1

1.3%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1

1.3%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1

1.3%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%1.0%0.1%1

.0%0.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

Q15. Where do you normally do most of your household's shopping for pets & pet related products?

(c…

J11385 Warwick Household Survey - Weighted Results Tabulations by Zone RMG:Clarity July 2013 Page 44

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%Num

%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321

ZoneBase: All respondents

Tesco, Cannon Park Centre, Lynchgate Road, Coventry

Tesco, Main Street, Shirley

Tesco, Monkspath Business Park, Solihull

Tesco, Stratford Road, Shirley

The Veterinary Centre, Daventry Road, Coventry

Waitrose, Bertie Road, Kenilworth

Wilkinson, Cathedral Lanes Shopping Centre, Coventry

Windmill Pet Supplies, Northend, Southam

Other

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.1%1

.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.1%1

.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1

Q15. Where do you normally do most of your household's shopping for pets & pet related products?

%Num

%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321

ZoneBase: All respondents

Base: All respondents 100.0%75100.0%110100.0%93100.0%81100.0%143100.0%85100.0%93100.0%106100.0%105100.0%109100.0%1000

Q16. Where do you normally do most of your household's shopping for books (incl. dictionaries, encyclopaedias, text books, guidebooks and musical scores) andstationery (incl. writing pads, envelopes, pens, diaries, etc) and drawing materials?

(c…

J11385 Warwick Household Survey - Weighted Results Tabulations by Zone RMG:Clarity July 2013 Page 45

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%Num

%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321

ZoneBase: All respondents

Leamington Spa Town Centre

Don't buy

Stratford-upon-Avon

Coventry

Kenilworth Town Centre

Warwick Town Centre

Asda, Chesterton Drive, Leamington Spa

Solihull

Rugby

Tesco, Emscote Road, Warwick

Sainsbury's, Leamington Shopping Park, Leamington Spa

Banbury

Redditch

Wilkinsons, Station Road, Kenilworth

Catalogue / Mail Order

Asda Living, Warwickshire Shopping Park, Coventry

Sainsbury's, Saltisford, Warwick

Alvis Retail Park, Coventry

Leamington Shopping Park, Leamington Spa

Sainsbury's, Warwick Road, Kenilworth

Wilkinsons, Cannon Park Shopping Centre, Coventry

Knowle

Argos, Guy Street, Leamington Spa

Argos, Leamington Shopping Park, Leamington Spa

Lidl, Myton Road, Leamington Spa

Roseby / Benson Beds, Leamington Shopping Park, Leamington Spa

Sainsbury's, 2 Park Street, Warwick

Sainsbury's, Coton End, Warwick

Tesco Metro, 22-24 The Parade, Leamington Spa

Birmingham - Moseley

Daventry

Nuneaton

.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%0.0%0.1%1

.0%0.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%0.0%0.1%1

.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%1.0%0.1%1

.0%0.0%02.2%2.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%2

.0%0.0%0.0%0.0%01.4%2.0%0.0%0.0%0.0%0.0%0.2%2

.0%0.0%0.0%02.5%2.0%0.0%0.0%0.0%0.0%0.0%0.2%2

.0%0.0%01.1%1.0%0.0%0.0%01.1%1.0%0.0%0.9%1.3%3

.0%0.0%0.0%0.0%0.7%12.4%2.0%0.0%0.0%0.0%0.3%3

.0%0.9%11.1%1.0%0.0%0.0%0.0%0.0%01.0%1.0%0.3%3

.0%0.0%0.0%0.0%0.7%11.2%1.0%0.0%0.0%0.9%1.3%3

.0%0.0%01.1%1.0%0.0%01.2%12.2%2.0%0.0%0.0%0.4%4

.0%0.0%0.0%04.9%4.0%0.0%0.0%0.0%0.0%0.0%0.4%4

.0%0.9%14.3%4.0%0.0%0.0%0.0%0.0%0.0%0.0%0.5%5

4.0%3.0%0.0%0.0%0.0%0.0%05.4%5.0%0.0%0.0%0.8%8

.0%0.0%0.0%0.0%0.0%0.0%01.1%12.8%32.9%3.9%1.8%8

1.3%11.8%22.2%2.0%0.0%0.0%0.0%0.0%03.8%4.9%11.0%10

.0%0.0%0.0%0.0%0.0%016.5%141.1%1.9%1.0%0.0%01.6%16

.0%0.0%019.4%18.0%0.0%0.0%0.0%0.0%0.0%0.0%01.8%18

.0%0.0%0.0%0.0%0.7%1.0%06.5%66.6%71.0%13.7%41.9%19

.0%03.6%43.2%31.2%1.0%0.0%01.1%1.9%111.4%12.9%12.3%23

.0%0.0%0.0%035.8%29.7%1.0%0.0%0.0%01.0%1.0%03.1%31

.0%0.0%0.0%01.2%135.7%5110.6%92.2%2.9%11.0%11.8%26.7%67

38.7%2936.4%404.3%4.0%0.0%0.0%0.0%0.0%03.8%4.0%07.7%77

8.0%610.9%1212.9%1214.8%1211.2%1625.9%2214.0%1319.8%2111.4%129.2%1013.6%136

2.7%25.5%62.2%27.4%62.8%47.1%626.9%2536.8%3922.9%2449.5%5416.8%168

Q16. Where do you normally do most of your household's shopping for books (incl. dictionaries, encyclopaedias, text books, guidebooks and musical scores) andstationery (incl. writing pads, envelopes, pens, diaries, etc) and drawing materials?

(c…

J11385 Warwick Household Survey - Weighted Results Tabulations by Zone RMG:Clarity July 2013 Page 46

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%Num

%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321

ZoneBase: All respondents

Shirley

Warwickshire Retail Park, Coventry

Internet - Amazon

WHSmith, Parade, Leamington Spa

Waterstones, Warwick Street, Leamington Spa

Internet - various sites

WHSmith, High Street, Stratford-upon-Avon

Southam

Staples, Maybrook Industrial Estate, Stratford-upon-Avon

Varies

Waterstones, Gosford Street, Coventry

Waterstones, High Street, Stratford-upon-Avon

WHSmith, Market Street, Warwick

WHSmith, West Orchard Shopping Centre, Coventry

Waterstones, High Street, Solihull

Asda, Abbey Park, Coventry

Staples, Holyhead Road, Coventry

Tesco, Monkspath Business Park, Shirley, Solihull

Tesco, Cannon Park Centre, Coventry

Tesco, Maybird Retail Park, Stratford-upon-Avon

Warwick Books, Market Place, Warwick

Internet - Waterstones

Maybird Shopping Centre, Birmingham Road, Stratford-upon-Avon

WHSmith, Talisman Close, Kenilworth

Hobbycraft Coventry, Central Six Retail Park, Coventry

Internet - eBay

Morrisons, Alvis Retail Park, Coventry

Oxford

Other

.0%0.0%01.1%11.2%1.0%0.0%0.0%0.0%0.0%0.0%0.2%2

.0%0.0%0.0%0.0%0.0%02.4%2.0%0.0%0.0%0.0%0.2%2

.0%0.9%1.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.2%2

.0%0.0%0.0%0.0%01.4%2.0%0.0%0.0%0.0%0.0%0.2%2

.0%0.0%0.0%03.7%3.0%0.0%0.0%0.0%0.0%0.0%0.3%3

2.7%2.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.3%3

.0%0.0%0.0%01.2%1.0%0.0%01.1%1.0%0.0%0.9%1.3%3

.0%0.9%11.1%1.0%0.0%0.0%0.0%0.0%01.9%2.0%0.4%4

2.7%2.9%11.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.4%4

.0%0.0%0.0%0.0%02.8%4.0%0.0%0.0%0.0%0.0%0.4%4

.0%0.0%04.3%4.0%0.0%0.0%0.0%0.0%0.0%0.0%0.4%4

.0%0.0%0.0%0.0%02.8%4.0%0.0%0.0%0.0%0.0%0.4%4

.0%0.0%0.0%0.0%01.4%21.2%1.0%0.9%1.0%0.0%0.4%4

.0%0.9%14.3%4.0%0.0%0.0%0.0%0.0%0.0%0.0%0.5%5

.0%0.0%0.0%0.0%02.1%34.7%4.0%0.0%0.0%0.0%0.7%7

.0%01.8%2.0%0.0%0.0%0.0%0.0%0.0%05.7%6.0%0.8%8

1.3%14.5%51.1%1.0%0.0%01.2%1.0%0.0%0.0%0.0%0.8%8

.0%0.0%0.0%0.0%05.6%81.2%1.0%0.0%0.0%0.0%0.9%9

.0%0.0%02.2%2.0%0.7%1.0%02.2%2.0%02.9%31.8%21.0%10

2.7%25.5%62.2%2.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%10

.0%0.0%0.0%0.0%0.0%0.0%09.7%9.0%01.9%2.0%01.1%11

4.0%38.2%9.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.2%12

2.7%2.9%11.1%1.0%03.5%52.4%22.2%2.9%11.9%2.9%11.7%17

.0%0.0%0.0%0.0%0.0%0.0%02.2%23.8%43.8%47.3%81.8%18

.0%0.9%11.1%12.5%2.0%0.0%03.2%35.7%62.9%34.6%52.1%21

25.3%1911.8%1315.1%1419.8%1619.6%2815.3%139.7%914.2%1510.5%1111.9%1315.1%151

.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

Q16. Where do you normally do most of your household's shopping for books (incl. dictionaries, encyclopaedias, text books, guidebooks and musical scores) andstationery (incl. writing pads, envelopes, pens, diaries, etc) and drawing materials?

(c…

J11385 Warwick Household Survey - Weighted Results Tabulations by Zone RMG:Clarity July 2013 Page 47

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%Num

%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321

ZoneBase: All respondents

Peters Bookshops, Talisman Square, Kenilworth

Tesco, Clifford Bridge Road, Walsgrave, Coventry

The Works, Parade, Leamington Spa

Waterstones, Castle Street, Banbury

WHSmith, Mell Square, Solihull

Blackwells, Broad Street, Oxford

Bognor Regis

Cannon Park Shopping Centre, Lynchgate Road, Coventry

Henley in Arden

Co-op, High Street, Ryton on Dunsmore

Costcutter, High Street, Royal Leamington Spa

Cubbington General Stores, Queen Street, Leamington Spa

Ewingtons Plumbing, Mallow Way, Rugby

Halifax

Hillier Garden Centre, Compton Road, Banbury

Internet - Argos

Internet - 7 Day Shop

Internet - Book People

Internet - History Press

Internet - Kobo

Internet - Office

Internet - Play.com

Internet - Viking-Direct

Emscote Road, Warwick

Bishops Itchington

Kineton

London

Long Marston

Osbornes, Kenilworth Street, Leamington Spa

Poundland, The Mall, Leamington Spa

Sainsbury's, Stratford Road, Shirley

Other

.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%0.0%0.1%1

1.3%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%1.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%1.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%1.0%0.1%1

.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.0%0.0%0.1%1

.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%0.0%0.1%1

.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.1%1

.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1

.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1

1.3%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%02.2%2.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%2

.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%01.0%1.0%0.2%2

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.9%2.0%0.2%2

.0%0.0%0.0%0.0%0.7%11.2%1.0%0.0%0.0%0.0%0.2%2

.0%0.0%0.0%01.2%1.7%1.0%0.0%0.0%0.0%0.0%0.2%2

Q16. Where do you normally do most of your household's shopping for books (incl. dictionaries, encyclopaedias, text books, guidebooks and musical scores) andstationery (incl. writing pads, envelopes, pens, diaries, etc) and drawing materials?

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%Num

%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321

ZoneBase: All respondents

Sainsbury's, The Shires Retail Park, Leamington Spa

Sainsburys, Dunchurch Road, Rugby

Sainsbury's, Fletchamstead Highway, Coventry

Sainsbury's, Trinity Street, Coventry

South Warwickshire

Staples, Stratford Road, Shirley

Tesco, Northfield Road, Southam

Waterstones, The Shires, Church Gate, Leicester

Waterstones, New Street, Birmingham

Wellesbourne

Whitnash

Woodloes Park

Other

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%1.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.0%0.0%0.1%1

1.3%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%0.0%0.1%1

.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%1.0%0.1%1

Q16. Where do you normally do most of your household's shopping for books (incl. dictionaries, encyclopaedias, text books, guidebooks and musical scores) andstationery (incl. writing pads, envelopes, pens, diaries, etc) and drawing materials?

%Num

%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321

ZoneBase: All respondents

Base: All respondents 100.0%75100.0%110100.0%93100.0%81100.0%143100.0%85100.0%93100.0%106100.0%105100.0%109100.0%1000

Q17. Where do you normally do most of your household's shopping for personal/ luxury goods including jewellery, china, glass, medicine and cosmetics?

(c…

J11385 Warwick Household Survey - Weighted Results Tabulations by Zone RMG:Clarity July 2013 Page 49

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%Num

%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321

ZoneBase: All respondents

Leamington Spa Town Centre

Don't buy

Coventry

Stratford-upon-Avon

Solihull

Boots, Leamington Shopping Park, Leamington Spa

Kenilworth Town Centre

Boots, The Parade, Leamington Spa

Warwick Town Centre

Rugby

Asda, Chesterton Drive, Leamington Spa

Boots, Market Street, Warwick

Birmingham - City Centre

Banbury

Tesco, Emscote Road, Warwick

Boots, Oxford Street, Leamington Spa

Catalogue / Mail Order

Boots, Station Road, Kenilworth

Sainsbury's, Leamington Shopping Park, Leamington Spa

Boots, Bertie Road, Kenilworth

Knowle

Leamington Shopping Park, Leamington Spa

House of Fraser, The Parade, Leamington Spa

Redditch

Shirley

Sainsbury's, Saltisford, Warwick

Argos, Guy Street, Leamington Spa

B&Q, Alvis Retail Park, Coventry

Homebase, Myton Road, Leamington Spa

Marks & Spencer, 70 Parade, Leamington Spa

Morrisons, Old Warwick Road, Leamington Spa

Sainsbury's, Warwick Road, Kenilworth

Wilkinsons, Station Road, Kenilworth

.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.1%1

.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%1.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.1%1

.0%0.9%1.0%0.0%0.0%0.0%0.0%0.0%01.0%1.0%0.2%2

.0%0.0%03.2%3.0%0.0%0.0%0.0%0.0%0.0%0.0%0.3%3

1.3%1.0%02.2%2.0%0.0%0.0%0.0%0.0%0.0%0.0%0.3%3

.0%0.0%0.0%0.0%0.0%0.0%01.1%1.9%1.0%0.9%1.3%3

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.0%02.8%3.4%4

.0%0.0%04.3%4.0%0.0%0.0%0.0%0.0%0.0%0.0%0.4%4

.0%0.0%0.0%04.9%4.0%0.0%0.0%0.0%0.0%0.0%0.4%4

1.3%1.0%0.0%0.0%0.0%0.0%0.0%02.8%31.0%1.0%0.5%5

.0%0.0%0.0%04.9%4.7%1.0%0.0%0.0%0.0%0.0%0.5%5

.0%0.0%02.2%21.2%1.7%1.0%0.0%0.0%01.0%1.9%1.6%6

.0%0.0%0.0%0.0%0.0%0.0%0.0%02.8%3.0%03.7%4.7%7

.0%0.9%1.0%01.2%1.0%0.0%0.0%01.9%22.9%3.9%1.8%8

4.0%3.0%0.0%0.0%0.0%01.2%15.4%5.0%0.0%0.0%0.9%9

.0%0.9%12.2%22.5%22.1%33.5%3.0%0.0%01.9%2.0%01.3%13

.0%0.9%11.1%1.0%0.7%1.0%0.0%0.0%09.5%10.0%01.3%13

.0%0.0%0.0%0.0%0.0%0.0%02.2%29.4%10.0%0.9%11.3%13

.0%0.0%0.0%0.0%0.0%017.6%155.4%5.0%0.0%0.0%02.0%20

.0%04.5%51.1%1.0%0.7%1.0%01.1%1.0%012.4%13.9%12.2%22

1.3%1.0%01.1%1.0%0.0%0.0%05.4%51.9%25.7%66.4%72.2%22

.0%0.0%01.1%132.1%26.7%1.0%0.0%0.0%0.0%0.0%02.8%28

.0%0.0%01.1%11.2%1.7%12.4%21.1%19.4%107.6%84.6%52.9%29

1.3%13.6%429.0%272.5%24.9%71.2%12.2%2.0%02.9%3.9%14.8%48

37.3%2837.3%411.1%1.0%0.7%1.0%03.2%3.0%01.9%22.8%37.9%79

.0%0.9%1.0%06.2%541.3%5916.5%142.2%2.9%1.0%0.9%18.3%83

12.0%920.9%2324.7%2319.8%1611.2%1624.7%2118.3%1723.6%2514.3%1511.9%1317.8%178

10.7%83.6%44.3%413.6%115.6%88.2%726.9%2540.6%4324.8%2647.7%5218.8%188

Q17. Where do you normally do most of your household's shopping for personal/ luxury goods including jewellery, china, glass, medicine and cosmetics?

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%Num

%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321

ZoneBase: All respondents

Daventry

Nuneaton

Boots, Maybird Centre, Stratford-upon-Avon

Southam

Boots, Cannon Park Shopping Centre, Coventry

Boots, Central Six Retail Park, Warwick Road, Coventry

John Lewis, Touchwood, Solihull

Internet - various sites

Varies

Local chemist, Coventry

Wellsbourne

Abroad/ on holiday

Boots, Stratford Road, Solihull

Boots, Bridge Street, Stratford-upon-Avon

Internet - Ebay

Internet - QVC

Harbury

Boots, Daventry Road, Coventry

Morrisons, Alcester Road, Stratford-upon-Avon

Tesco, Cannon Park Centre, Lynchgate Road, Coventry

Asda, Abbey Park, Coventry

Day Lewis Pharmacy, Narrow Hall Meadow, Warwick

Dorridge Pharmacy, High Street, Dorridge

Henley-In-Arden

House of Fraser, Parade, Leamington Spa

Internet - John Lewis

Kinetone

Lloyds Pharmacy, Crown Way, Leamington Spa

Local stores, Leamington Spa

London

Sainsburys, Park Street, Warwick

Shires Retail Park, Leamington Spa

Tesco, Maybird Retail Park, Stratford-upon-Avon

Other

.0%01.8%2.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%2

.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%01.0%1.0%0.2%2

.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%01.0%1.0%0.2%2

.0%0.0%0.0%01.2%1.7%1.0%0.0%0.0%0.0%0.0%0.2%2

.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%01.0%1.0%0.2%2

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.8%2.2%2

2.7%2.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%2

.0%01.8%2.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%2

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%1.9%1.2%2

.0%01.8%2.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%2

.0%0.0%02.2%2.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%2

.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%01.0%1.0%0.2%2

.0%0.0%0.0%0.0%0.0%02.4%2.0%0.0%0.0%0.0%0.2%2

.0%0.0%0.0%0.0%02.1%3.0%0.0%0.0%0.0%0.0%0.3%3

.0%02.7%3.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.3%3

.0%0.0%0.0%0.0%0.7%12.4%2.0%0.0%0.0%0.0%0.3%3

.0%0.0%0.0%0.0%0.0%0.0%04.3%4.0%0.0%0.0%0.4%4

.0%0.0%0.0%0.0%0.7%11.2%1.0%0.0%01.0%1.9%1.4%4

1.3%1.0%0.0%0.0%0.0%0.0%0.0%01.9%2.0%0.9%1.4%4

2.7%21.8%2.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.4%4

.0%0.0%04.3%4.0%0.7%1.0%0.0%0.0%0.0%0.0%0.5%5

1.3%1.0%0.0%01.2%1.7%11.2%11.1%1.0%0.0%0.0%0.5%5

6.7%5.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.6%6

.0%0.0%0.0%0.0%03.5%51.2%1.0%0.0%0.0%0.0%0.6%6

1.3%1.0%01.1%1.0%01.4%21.2%11.1%1.0%01.0%1.0%0.7%7

1.3%1.0%0.0%01.2%1.7%1.0%01.1%1.0%01.9%21.8%2.8%8

.0%01.8%23.2%32.5%2.7%11.2%1.0%0.0%0.0%0.0%0.9%9

.0%0.0%0.0%0.0%05.6%81.2%1.0%0.0%0.0%0.0%0.9%9

.0%0.0%0.0%0.0%05.6%81.2%1.0%0.0%0.0%0.0%0.9%9

.0%0.0%0.0%0.0%0.0%01.2%111.8%11.0%0.0%0.0%01.2%12

6.7%56.4%71.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%01.3%13

.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1

Q17. Where do you normally do most of your household's shopping for personal/ luxury goods including jewellery, china, glass, medicine and cosmetics?

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%Num

%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321

ZoneBase: All respondents

Wilkinson, Bridge Street, Banbury

Birk & Nagra Pharmacy, Rugby Road, Leamington Spa

Internet - Amazon

Argos, Gallagher Retail Park, Stoney Stanton Road, Coventry

Asda, Maybird Centre, Warwick

Mail order - Avon

Bath

Birk & Nagra Pharmacy, Heathcote Road, Whitnash

Boots, Lockheed Close, Banbury

Boots, Market Mall, The Clock Towers, Rugby

Boots, Talisman Square, Kenilworth

Cannon Park Shopping Centre, Lynchgate Road, Coventry

Chemycare Pharmacy, Park Road, Coventry

Co-op, Corporation Street, Coventry

Co-op, High Street, Stratford-upon-Avon

Debenhams, Kingfisher Shopping Centre, Redditch

Dyhouse Pharmacy, Forest Road, Dorridge

Fabulous Collections, Lower Villiers Street, Leamington Spa

Forest of Dean

Heathrow Airport, London

House of Fraser, Warwick Road, Solihull

Internet - Boots

John Lewis, Holmers Farm Way, High Wycombe

Lee Longlands, Bedford Street, Royal Leamington Spa

Church Lawford

Local chemist, Warwick

Whitnash

Shrewley Common

Tysoe

Wythall

Other

.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

1.3%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%1.0%0.1%1

.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.1%1

.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

1.3%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.1%1

.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%1.0%0.1%1

.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1

1.3%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%1.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%02.2%2.0%0.0%0.0%0.2%2

Q17. Where do you normally do most of your household's shopping for personal/ luxury goods including jewellery, china, glass, medicine and cosmetics?

(c…

J11385 Warwick Household Survey - Weighted Results Tabulations by Zone RMG:Clarity July 2013 Page 52

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%Num

%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321

ZoneBase: All respondents

Marks & Spencer, Bridge Street, Stratford-upon-Avon

Marks & Spencer, Classic Drive, Coventry

Maybird Shopping Centre Birmingham Road Stradford-upon-Avon

Pandora, Upper Holly Walk, Royal Priors, Leamington Spa

Parlour Jewellers, Cannon Park, Coventry

Sainsbury's, Stratford Road, Shirley

Sainsburys, The Shires Retail Park, Leamington Spa

Savers PLC, Parade, Leamington Spa

South Warwickshire

Spar, Main Road, Tiddington

Stretton on Dunsmore

Sweden

Tesco, Monkspath Business Park, Shirley, Solihull

Tesco, Clifford Bridge Road, Coventry

Tesco, New Street, Daventry

The Body Shop, West Orchard Shopping Centre, Coventry

The Jewellery Centre, Birmingham

The Shires Retail Park, Tachbrook Park Drive, Leamington Spa

Waitrose, The Rosebird Centre, Stratford-upon-Avon

Wolston

Yew Tree Flowers, Pettiford Lane, Wootton Wawen

Other

.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1

.0%0.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.1%1

.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1

.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1

1.3%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%1.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.1%1

.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.1%1

.0%0.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1

1.3%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

Q17. Where do you normally do most of your household's shopping for personal/ luxury goods including jewellery, china, glass, medicine and cosmetics?

%Num

%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321

ZoneBase: All respondents

Base: All respondents 100.0%75100.0%110100.0%93100.0%81100.0%143100.0%85100.0%93100.0%106100.0%105100.0%109100.0%1000

Q18. Where do you normally do most of your household's shopping for furniture, carpets, other floor coverings and household textiles (includes beds, sofas, tables, etc)?

(c…

J11385 Warwick Household Survey - Weighted Results Tabulations by Zone RMG:Clarity July 2013 Page 53

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%Num

%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321

ZoneBase: All respondents

Don't buy

Leamington Spa Town Centre

Coventry

Stratford-upon-Avon

Solihull

Kenilworth Town Centre

Banbury

Warwick Town Centre

Leamington Shopping Park, Leamington Spa

Birmingham - City Centre

Ikea, Croft Road, Coventry

Rugby

Alvis Retail Park, Coventry

Co-op, High Street, Leamington Spa

Shirley

Carpet Right, Leamington Shopping Park, Leamington Spa

Gallagher Retail Park, Coventry

Catalogue / Mail Order

Alcester

Nuneaton

Homebase, Ernscote Road, Leamington Spa

Homebase, Myton Road, Leamington Spa

House of Fraser, The Parade, Leamington Spa

Milton Keynes

Redditch

Argos, Leamington Retail Park

Asda, Chesterton Drive, Leamington Spa

Boots, The Parade, Leamington Spa

Co-op 34-56 Clemens Street, Leamington Spa

Currys, Orchard Retail Park, Coventry

Currys, Tachbrook Park Drive, Leamington Spa

Dreams, Myton Road, Leamington Spa

Marks & Spencer, 70 Parade, Leamington Spa

.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.1%1

.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%1.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.0%0.0%0.1%1

.0%0.0%02.2%2.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%2

1.3%1.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.2%2

.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.9%1.2%2

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.8%2.2%2

.0%0.9%1.0%0.0%0.0%0.0%0.0%0.0%01.0%1.0%0.2%2

.0%0.0%0.0%0.0%02.1%3.0%0.0%0.0%0.0%0.0%0.3%3

.0%02.7%3.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.3%3

1.3%1.9%11.1%1.0%0.7%1.0%0.0%0.0%0.0%0.0%0.4%4

.0%0.0%0.0%0.0%0.7%13.5%3.0%0.0%01.0%1.0%0.5%5

.0%0.0%0.0%01.2%1.0%0.0%0.0%02.8%3.0%0.9%1.5%5

.0%0.9%15.4%5.0%0.0%0.0%0.0%0.0%0.0%0.0%0.6%6

.0%0.9%1.0%0.0%0.0%0.0%01.1%13.8%4.0%0.0%0.6%6

.0%0.0%0.0%0.0%02.8%43.5%3.0%0.0%0.0%0.0%0.7%7

.0%0.0%0.0%0.0%0.0%07.1%64.3%4.0%0.0%0.9%11.1%11

1.3%1.0%01.1%1.0%02.1%31.2%11.1%11.9%21.0%1.9%11.1%11

2.7%2.9%14.3%4.0%01.4%2.0%0.0%0.0%01.9%2.9%11.2%12

.0%0.9%1.0%0.0%0.0%0.0%02.2%26.6%71.0%11.8%21.3%13

1.3%1.9%11.1%13.7%3.0%0.0%0.0%02.8%36.7%71.8%21.8%18

4.0%32.7%3.0%0.0%0.7%1.0%09.7%93.8%41.0%1.0%02.1%21

1.3%1.9%11.1%121.0%172.1%31.2%11.1%1.9%1.0%03.7%43.0%30

2.7%25.5%619.4%189.9%82.8%41.2%11.1%12.8%34.8%5.9%14.9%49

24.0%1825.5%284.3%42.5%2.7%1.0%02.2%2.0%03.8%4.0%05.9%59

.0%04.5%51.1%112.3%1041.3%5924.7%215.4%54.7%56.7%713.8%1512.8%128

8.0%66.4%72.2%26.2%54.2%65.9%524.7%2333.0%3522.9%2432.1%3514.8%148

28.0%2118.2%2028.0%2617.3%1415.4%2223.5%2023.7%2219.8%2120.0%2122.0%2421.1%211

Q18. Where do you normally do most of your household's shopping for furniture, carpets, other floor coverings and household textiles (includes beds, sofas, tables, etc)?

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%Num

%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321

ZoneBase: All respondents

Sainsbury's, Leamington Shopping Park, Leamington Spa

Birmingham - Acocks Green

Birmingham - Moseley

Birmingham - Sparkhill

Daventry

Northampton

Welltham

Orchard Retail Park, Coventry

John Lewis, Touchwood, Solihull

Varies

Internet - various sites

Dunelm Mill, London Road, Coventry

Southam

Maybird Centre, Birmingham Road, Stratford-Upon-Avon

DFS, Alvis Retail Park, Coventry

Ikea, Croft Road, Coventry

Henley-in-Arden

Co-op, Corporation Street, Coventry

Local shops, Leamington

Thomas Hearn Ltd, Warwick Road, Kenilworth

Carpetright, Maybrook Industrial Park, Stratford-upon-Avon

Carpetright, Stratford-Upon-Avon

Hearn Thomas, Warwick Road, Kenilworth

Argos, Queen Victoria Road, Coventry

British Home Stores, Bridge Street, Stratford-upon-Avon

Carpetright, Elliots Field Retail Park, Rugby

Debenhams, West Orchard Shopping Centre, Coventry

Harveys, Alvis Retail Park, Coventry

Internet - Ebay

Internet - John Lewis

Leicester

SCS, Gallagher Retail Park Stoney Stanton Road Coventry

Other

.0%0.0%0.0%0.0%0.0%0.0%0.0%01.9%2.0%0.0%0.2%2

.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.9%1.2%2

.0%0.9%11.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%2

.0%0.0%0.0%01.2%1.0%0.0%0.0%0.9%1.0%0.0%0.2%2

1.3%1.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.2%2

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%11.0%1.0%0.2%2

.0%0.0%0.0%0.0%0.0%02.4%2.0%0.0%0.0%0.0%0.2%2

1.3%1.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%2

.0%0.0%0.0%0.0%01.4%2.0%0.0%0.0%0.0%0.0%0.2%2

.0%0.0%0.0%01.2%1.0%0.0%01.1%1.0%01.0%1.0%0.3%3

1.3%11.8%2.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.3%3

2.7%2.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.3%3

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%02.9%3.9%1.4%4

.0%0.0%01.1%1.0%0.0%0.0%01.1%1.9%1.0%0.9%1.4%4

.0%0.0%0.0%0.0%02.1%31.2%1.0%0.0%0.0%0.0%0.4%4

1.3%11.8%2.0%0.0%0.0%0.0%0.0%0.0%01.0%1.9%1.5%5

.0%0.0%0.0%02.5%21.4%2.0%0.0%0.0%01.9%2.0%0.6%6

.0%0.0%01.1%11.2%11.4%22.4%2.0%0.0%01.0%1.0%0.7%7

2.7%25.5%61.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%9

.0%0.9%1.0%0.0%0.0%01.2%18.6%8.0%0.0%0.0%01.0%10

.0%0.0%01.1%1.0%02.8%42.4%2.0%0.9%12.9%3.0%01.1%11

2.7%2.9%11.1%11.2%12.8%43.5%34.3%41.9%21.9%22.8%32.3%23

4.0%31.8%23.2%32.5%2.7%13.5%32.2%21.9%23.8%41.8%22.4%24

1.3%13.6%47.5%74.9%41.4%21.2%11.1%11.9%24.8%5.9%12.8%28

.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.0%0.0%0.1%1

Q18. Where do you normally do most of your household's shopping for furniture, carpets, other floor coverings and household textiles (includes beds, sofas, tables, etc)?

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%Num

%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321

ZoneBase: All respondents

Sears Retail Park, Shirley, Solihull

Shires Retail Park, Tachbrook Park Drive, Warwick

Various

Alcester

Argos, Maybird Retail Park, Birmingham Road, Stratford-Upon-Avon

Birmingham - Sparkbrook

Bishops Tachbrook

Boundary Mill, Junction 10 Retail Centre, Walsall

Cardiff

Carpet Mill, Red Lane, Coventry

Carpetright, Orchard Retail Park, Coventry

Carpetright, The Shires Retail Park, Leamington Spa

Co-op, High Street, Rugby

Cookes' Furniture Store, Eardington

Costco, Torrington Avenue, Coventry

Cubbington

DFS, John Kempe Way, Birmingham

Dreams, Gallagher Retail Park, Coventry

Dudley

Fred Winter, Guild Street, Stratford-upon-Avon

Furniture Village, Solihull Gate Retail Park, Shirley

Godiva Carpets, Spon End, Coventry

Harveys, Stratford Road, Solihull

Homebase, Avon Industrial Estate, Stratford-upon-Avon

Homebase, Oakenshaw Road, Solihull

Ikea, Park Lane, Wednesbury

Internet - Marks & Spencer

Internet - Sofa Sofa

Internet - Wowcher

Internet - Amazon

Other

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%1.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%1.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%0.0%0.1%1

.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.1%1

.0%0.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.1%1

.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%1.0%0.1%1

.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%0.0%0.1%1

.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

1.3%1.0%0.0%0.0%0.0%0.0%0.0%0.9%1.0%0.0%0.2%2

.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.0%0.9%1.2%2

.0%0.0%02.2%2.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%2

Q18. Where do you normally do most of your household's shopping for furniture, carpets, other floor coverings and household textiles (includes beds, sofas, tables, etc)?

(c…

J11385 Warwick Household Survey - Weighted Results Tabulations by Zone RMG:Clarity July 2013 Page 56

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%Num

%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321

ZoneBase: All respondents

Godiva Carpets, Kelvin Road, Leamington Spa

John Lewis, Old Cavendish Street, London

John Lewis, Bletchley, Milton Keynes

Laura Ashley, Parade, Leamington Spa

Lee Longlands, Bedford Street, Royal Leamington Spa

Lillington

Local shops, Warwick

Tysoe

Avon Dassett

Bedfordshire

Dorridge

Wellesbourne

Marks & Spencer, Foleshill, Coventry

Marks & Spencer, Fosse Park, Leicester

Mercia Carpets, Abbey End, Coventry

Midfurn, Arden Road, Alcester

Newport

Internet - Healthy Life

Shopping Channel

South Warwickshire

Southam Road Retail Park, Banbury

Tesco, Birmingham Road, Stratford-upon-Avon

The Bed Factory, Regent Street, Leamington Spa

Ulster

Uppingham

Wales

Walsall

Wickes, Radford Road, Coventry

Wovenground Rugs, Kings Road, London

Other

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.1%1

.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%1.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%0.0%0.1%1

1.3%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%1.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.1%1

.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1

.0%0.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1

1.3%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%0.0%0.1%1

1.3%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%1.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.1%1

.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1

.0%0.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.1%1

Q18. Where do you normally do most of your household's shopping for furniture, carpets, other floor coverings and household textiles (includes beds, sofas, tables, etc)?

J11385 Warwick Household Survey - Weighted Results Tabulations by Zone RMG:Clarity July 2013 Page 57

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%Num

%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321

ZoneBase: All respondents

Base: All respondents

Don't buy

Homebase, Myton Road, Leamington Spa

Coventry

Leamington Spa Town Centre

Stratford-upon-Avon

B&Q, Alvis Retail Park, Coventry

Homebase, Ernscote Road, Leamington Spa

Warwick Town Centre

Kenilworth Town Centre

Rugby

Shirley

Banbury

Leamington Shopping Park, Leamington Spa

Solihull

Redditch

Wilkinsons, Cannon Park Shopping Centre, Coventry

Alvis Retail Park, Coventry

Focus, Leamington Shopping Park, Leamington Spa

Wilkinsons, Station Road, Kenilworth

Daventry

Catalogue / Mail Order

Asda, Chesterton Drive, Leamington Spa

Knowle

Argos, Leamington Retail Park

Halfords, Leamington Shopping Park, Leamington Spa

Ikea, Croft Road, Coventry

Sainsbury's, Leamington Shopping Park, Leamington Spa

Sainsbury's, Saltisford, Warwick

Sainsbury's, Warwick Road, Kenilworth

Tesco Express, Units 1&2 Leyes Lane, Kenilworth

Tesco, Emscote Road, Warwick

.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.1%1

.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%1.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.0%0.0%0.1%1

.0%0.0%02.2%2.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%2

.0%0.0%0.0%0.0%0.0%0.0%0.0%01.9%2.0%0.0%0.2%2

.0%0.0%01.1%1.0%0.0%01.2%1.0%0.0%0.0%0.9%1.3%3

.0%0.0%0.0%0.0%0.7%1.0%01.1%1.9%1.0%0.0%0.3%3

.0%0.0%01.1%13.7%3.0%0.0%0.0%0.0%0.0%0.0%0.4%4

.0%0.0%0.0%01.2%1.0%0.0%0.0%0.9%11.9%2.0%0.4%4

.0%0.0%0.0%01.2%12.8%4.0%0.0%0.0%0.0%0.0%0.5%5

.0%0.0%0.0%0.0%02.1%31.2%1.0%0.0%0.0%0.9%1.5%5

1.3%1.9%14.3%4.0%0.0%0.0%0.0%0.0%0.0%0.0%0.6%6

.0%0.0%06.5%6.0%0.0%0.0%01.1%1.0%0.0%0.0%0.7%7

.0%0.0%0.0%0.0%0.0%0.0%03.2%33.8%41.9%2.9%11.0%10

1.3%1.0%0.0%0.0%0.0%01.2%17.5%7.9%1.0%0.0%01.0%10

.0%0.0%015.1%14.0%0.0%0.0%0.0%0.0%0.0%0.0%01.4%14

.0%0.0%01.1%1.0%0.0%09.4%84.3%4.9%1.0%01.8%21.6%16

.0%0.0%0.0%021.0%17.0%0.0%0.0%0.0%01.0%1.9%11.9%19

.0%0.9%12.2%21.2%1.0%0.0%0.0%02.8%311.4%121.8%22.1%21

.0%0.9%12.2%21.2%1.7%1.0%03.2%38.5%910.5%119.2%103.8%38

.0%01.8%22.2%26.2%516.8%2416.5%145.4%53.8%43.8%48.3%96.9%69

36.0%2737.3%411.1%13.7%3.0%0.0%0.0%01.9%21.9%2.0%07.6%76

2.7%23.6%4.0%08.6%7.0%01.2%117.2%1623.6%258.6%919.3%218.5%85

.0%0.9%1.0%013.6%1134.3%4921.2%183.2%3.9%12.9%31.8%28.8%88

2.7%23.6%44.3%43.7%3.0%0.0%09.7%929.2%3118.1%1921.1%239.5%95

12.0%910.0%1115.1%1413.6%1116.8%2414.1%1216.1%1510.4%1114.3%1514.7%1613.8%138

100.0%75100.0%110100.0%93100.0%81100.0%143100.0%85100.0%93100.0%106100.0%105100.0%109100.0%1000

Q19. Where do you normally do most of your household's shopping for DIY goods, decorating supplies and garden products (such as drills, lawn mowers, hammers,hedge cutters, garden tools, plants, shrubs etc)?

(c…

J11385 Warwick Household Survey - Weighted Results Tabulations by Zone RMG:Clarity July 2013 Page 58

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%Num

%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321

ZoneBase: All respondents

Birmingham - Acocks Green

Birmingham - City Centre

Birmingham - Hall Green

Birmingham - Stirchley

B&Q, Maybird Centre, Birmingham Road, Stratford-Upon-Avon

B&Q, Brandon Road, Coventry

Homebase, Sir Henry Parkes Road, Canley, Coventry

B&Q, Binley Woods, Coventry

Homebase, Emscote Road, Warwick

B&Q, Solihull Retail Park, Marshall Lake Road, Solihull

Maybird Shopping Centre, Birmingham Road, Stratford-upon-Avon

Southam

Tradesmen

Blooms Garden Centre, Straight Mile, Rugby

Internet - various sites

Varies

Charlecote Nurseries, Charlecote Gardens, Warwick

Homebase, Sears Retail Park, Oakenshaw Road, Solihull

Homebase, Birmingham Road, Stratford-Upon-Avon

Internet - Amazon

Local garden centres, Leamington Spa

Screwfix, Leamington

Wellesbourne

Baginton

Robert Dyas, Parade, Leamington Spa

The Shires Retail Park

Warwick

Wickes, Radford Road, Coventry

Wyevale Garden Centre, Warwick Road, Stratford-upon-Avon

Wyndley Garden Centre, Warwick Road, Knowle

Other

.0%0.9%12.2%2.0%0.0%0.0%0.0%0.0%0.0%0.0%0.3%3

1.3%1.9%1.0%0.0%0.0%0.0%0.0%0.0%01.0%1.0%0.3%3

.0%0.0%0.0%01.2%11.4%2.0%0.0%0.0%0.0%0.0%0.3%3

.0%0.9%1.0%0.0%0.0%0.0%0.0%0.0%01.0%1.9%1.3%3

.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%01.8%2.3%3

.0%0.9%1.0%0.0%0.0%0.0%0.0%01.9%2.0%0.0%0.3%3

.0%0.0%0.0%01.2%1.7%1.0%0.0%0.0%0.0%0.9%1.3%3

5.3%4.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.4%4

.0%0.9%1.0%0.0%0.0%0.0%02.2%2.0%01.0%1.0%0.4%4

.0%0.0%01.1%1.0%0.0%0.0%0.0%01.9%2.0%0.9%1.4%4

1.3%1.0%0.0%01.2%11.4%2.0%0.0%0.0%0.0%0.0%0.4%4

1.3%12.7%3.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.4%4

.0%0.0%04.3%4.0%0.0%01.2%1.0%0.0%0.0%0.0%0.5%5

2.7%2.9%1.0%0.0%0.0%0.0%01.1%1.0%01.0%1.0%0.5%5

1.3%1.9%1.0%0.0%0.7%1.0%01.1%1.9%11.0%1.0%0.6%6

1.3%1.0%01.1%1.0%0.7%1.0%02.2%2.0%0.0%0.9%1.6%6

.0%0.0%0.0%0.0%0.0%02.4%22.2%2.9%1.0%0.9%1.6%6

2.7%2.9%1.0%0.0%0.0%01.2%1.0%0.0%02.9%3.0%0.7%7

.0%0.0%0.0%0.0%0.0%0.0%07.5%7.0%0.0%0.0%0.7%7

1.3%16.4%7.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.8%8

.0%0.0%09.7%9.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%9

.0%0.0%03.2%3.0%0.0%0.0%0.0%0.0%06.7%72.8%31.3%13

.0%0.0%0.0%03.7%31.4%28.2%7.0%0.0%0.0%0.9%11.3%13

.0%0.0%0.0%01.2%19.8%14.0%0.0%0.0%0.0%0.0%01.5%15

.0%0.0%0.0%02.5%22.8%411.8%10.0%0.0%0.0%02.8%31.9%19

14.7%1116.4%183.2%3.0%0.0%0.0%0.0%0.9%11.0%1.9%13.5%35

.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%1.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%1.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.0%0.0%0.1%1

Q19. Where do you normally do most of your household's shopping for DIY goods, decorating supplies and garden products (such as drills, lawn mowers, hammers,hedge cutters, garden tools, plants, shrubs etc)?

(c…

J11385 Warwick Household Survey - Weighted Results Tabulations by Zone RMG:Clarity July 2013 Page 59

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%Num

%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321

ZoneBase: All respondents

B&Q, Marley Way Industrial Estate, Southam Road, Banbury

B&Q, Sears Retail Park, Solihull

Balsall Common, West Midlands

Barby Nurseries, Daventry Road, Barby

Focus Do It All, Emscote Road, Warwick

Goodwins, Coventry Street, Southam

Hintons Nurseries, Coventry Road, Warwick

Homebase, Elliots Field Retail Park, Rugby

Homebase, Southam Road, Banbury

John Lewis, Touchwood, Solihull

Kenilworth Handyman Centre, Abbey End, Kenilworth

Local garden centres, Coventry

Morrisons, Alcester Road, Stratford-upon-Avon

Sears Retail Park, Oakenshaw Road, Shirley, Solihull

Stratford Garden Centre, Campden Road, Stratford-Upon-Avon

Wickes, Leicester Road, Rugby

Ambleside Garden Centre, Earlswood

Argos, Stoney Stanton Road, Coventry

B&Q, Jinnah Road, Smallwood, Redditch

Barn Close Nurseries, Old Warwick Road, Shrewley

Birmingham

Blooms Garden Centre, Kenilworth Road, Hampton-in-Arden

Blooms of Bressingham, Straight Mile, Rugby

BPS Dorline, Hermes Close, Royal Leamington Spa

Castle Nurseries, Mappleborough Green, Studley

Costco, Torrington Avenue, Coventry

Market, Coventry

Other

.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.0%0.0%0.1%1

.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1

.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%01.2%11.1%1.0%0.0%0.0%0.2%2

2.7%2.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%2

.0%0.0%02.2%2.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%2

1.3%1.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%2

.0%0.0%0.0%0.0%01.4%2.0%0.0%0.0%0.0%0.0%0.2%2

.0%0.0%0.0%02.5%2.0%0.0%0.0%0.0%0.0%0.0%0.2%2

.0%0.0%0.0%0.0%0.7%11.2%1.0%0.0%0.0%0.0%0.2%2

2.7%2.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%2

.0%0.0%0.0%0.0%0.0%02.4%2.0%0.0%0.0%0.0%0.2%2

.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.0%0.9%1.2%2

.0%0.0%0.0%0.0%0.0%0.0%02.2%2.0%0.0%0.0%0.2%2

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.9%2.0%0.2%2

.0%0.0%0.0%0.0%0.0%0.0%02.2%2.0%0.0%0.0%0.2%2

.0%0.0%0.0%02.5%2.0%0.0%0.0%0.0%0.0%0.0%0.2%2

.0%0.0%02.2%2.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%2

.0%0.0%0.0%0.0%0.0%0.0%02.2%2.0%0.0%0.0%0.2%2

Q19. Where do you normally do most of your household's shopping for DIY goods, decorating supplies and garden products (such as drills, lawn mowers, hammers,hedge cutters, garden tools, plants, shrubs etc)?

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%Num

%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321

ZoneBase: All respondents

D D Hardware, Queen Street, Cubbington

Do-It-all, Elliots Field, Rugby

Dulux Centre, Kenilworth Street, Leamington Spa

Earlswood Nurseries, Forshaw Heath Road, Earlswood, Solihull

Farmers Market, Stratford-upon-Avon

Hampton Magna

Homebase, Abbey Retail Park, Daventry

Homebase, Ansty Road, Walsgrave, Coventry

Internet - Blooms Garden Centre, Rugby

Internet - Google

Internet - Homebase

Harbury

Blackhill

Kineton

Mappleborough Green

Marshall Lake Retail Park, Marshall Lake Road, Shirley, Solihull

Notcutts, Stratford Road, Shirley, Solihull

Owens, Station Road, Solihull

Owens, Emscote Road, Warwick

Robert Dyas, High Street, Stratford-upon-Avon

Russells Garden Centre, Mill Hill, Baginton, Coventry

Screwfix, Focus Park, Shirley

Screwfix, Tachbrook Park Drive, Royal Leamington Spa

Snitterfield

Solihull Retail Park, Marshall Lake Road, Shirley, Solihull

Stockton

Stratford

Tesco, Lockheed Close, Banbury

Torrys, West Street, Warwick

Travis Perkins, Old Warwick Road, Leamington Spa

Other

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%1.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%1.0%0.1%1

1.3%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%0.0%0.1%1

.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%1.0%0.1%1

.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1

.0%0.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%1.0%0.1%1

.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

1.3%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%0.0%0.1%1

.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%0.0%0.1%1

.0%0.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

1.3%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.1%1

Q19. Where do you normally do most of your household's shopping for DIY goods, decorating supplies and garden products (such as drills, lawn mowers, hammers,hedge cutters, garden tools, plants, shrubs etc)?

J11385 Warwick Household Survey - Weighted Results Tabulations by Zone RMG:Clarity July 2013 Page 61

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%Num

%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321

ZoneBase: All respondents

Base: All respondents

Leamington Spa Town Centre

Currys, Tachbrook Park Drive, Leamington Spa

Don't buy

Coventry

Currys, Orchard Retail Park, Coventry

Solihull

Stratford-upon-Avon

Warwick Town Centre

Leamington Shopping Park, Leamington Spa

Rugby

Kenilworth Town Centre

Alvis Retail Park, Coventry

Banbury

Shirley

Co-op 34-56 Clemens Street, Leamington Spa

Co-op, High Street, Leamington Spa

Argos, Guy Street, Leamington Spa

Argos, Leamington Shopping Park, Leamington Spa

Birmingham - City Centre

Gallagher Retail Park, Coventry

Homebase, Myton Road, Leamington Spa

Redditch

Argos, Leamington Retail Park

Asda, Chesterton Drive, Leamington Spa

B&Q, Alvis Retail Park, Coventry

Milton Keynes

Catalogue / Mail Order

Asda Living, Warwickshire Shopping Park, Coventry

Ikea, Croft Road, Coventry

Sainsbury's, Warwick Road, Kenilworth

Tesco Express, Units 1&2 Leyes Lane, Kenilworth

Tesco, Emscote Road, Warwick

1.3%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.0%0.0%0.1%1

1.3%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.9%11.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%2

1.3%1.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.2%2

.0%0.0%0.0%0.0%0.7%11.2%1.0%0.0%0.0%0.0%0.2%2

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.0%0.9%1.2%2

.0%0.0%0.0%0.0%0.0%0.0%01.1%1.9%1.0%0.0%0.2%2

.0%0.0%03.2%3.0%0.0%0.0%0.0%0.0%0.0%0.0%0.3%3

.0%0.0%02.2%2.0%0.0%0.0%0.0%0.0%01.0%1.0%0.3%3

1.3%1.9%1.0%0.0%0.0%02.4%2.0%0.0%0.0%0.0%0.4%4

1.3%1.0%01.1%1.0%0.7%1.0%0.0%0.9%1.0%0.0%0.4%4

.0%0.0%0.0%0.0%0.0%0.0%02.2%21.9%2.0%0.0%0.4%4

.0%0.0%0.0%0.0%0.7%1.0%01.1%1.9%11.0%1.9%1.5%5

.0%0.0%0.0%0.0%0.0%0.0%02.2%23.8%4.0%0.0%0.6%6

.0%0.0%0.0%03.7%3.0%0.0%0.0%0.9%11.0%11.8%2.7%7

.0%0.0%09.7%9.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%9

5.3%4.9%1.0%0.0%0.0%0.0%06.5%6.0%0.0%0.0%01.1%11

.0%0.0%0.0%01.2%17.7%114.7%4.0%0.0%0.0%0.0%01.6%16

2.7%21.8%2.0%012.3%10.7%1.0%0.0%0.0%01.0%1.9%11.7%17

.0%0.0%0.0%0.0%0.0%015.3%134.3%4.0%01.0%1.0%01.8%18

.0%01.8%2.0%0.0%0.7%1.0%05.4%58.5%95.7%62.8%32.6%26

.0%01.8%21.1%11.2%1.0%01.2%12.2%24.7%513.3%1410.1%113.7%37

20.0%1520.0%22.0%01.2%1.7%1.0%0.0%0.9%1.0%0.0%04.0%40

2.7%24.5%519.4%184.9%42.8%42.4%23.2%3.0%02.9%32.8%34.4%44

.0%0.0%01.1%11.2%117.5%2517.6%151.1%1.0%01.0%11.8%24.6%46

.0%0.0%01.1%19.9%834.3%4915.3%132.2%21.9%21.0%11.8%27.8%78

8.0%69.1%104.3%412.3%107.0%107.1%612.9%127.5%87.6%89.2%108.4%84

6.7%52.7%32.2%24.9%4.7%1.0%012.9%1218.9%2018.1%1917.4%198.5%85

5.3%44.5%52.2%212.3%10.0%01.2%115.1%1421.7%2312.4%1313.8%158.7%87

100.0%75100.0%110100.0%93100.0%81100.0%143100.0%85100.0%93100.0%106100.0%105100.0%109100.0%1000

Q20. Where do you normally do most of your household's shopping for large domestic appliances such as washing machines, fridges, cookers, etc?

(c…

J11385 Warwick Household Survey - Weighted Results Tabulations by Zone RMG:Clarity July 2013 Page 62

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%Num

%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321

ZoneBase: All respondents

Birmingham - Acocks Green

Birmingham - Hall Green

Birmingham - Moseley

Daventry

Knowle

Orchard Retail Park, Coventry

Internet - various sites

Owens Electrical Shop, Emscote Road, Warwick

Currys, Maybird Centre, Birmingham Road, Stratford-upon-Avon

John Lewis, Touchwood, Solihull

Internet - comparison sites

Internet - Appliances Online

Internet - John Lewis

Varies

Internet - Currys

Co-op, Corporation Street, Coventry

Internet - Amazon

Currys, Maybrook Industrial Estate, Stratford-upon-Avon

Walls TV, Warwick Street, Leamington Spa

Currys, Alvis Retail Park, Coventry

Internet - Co-op

Local stores, Warwick

Maybird Retail Park, Birmingham Road, Stratford-upon-Avon

Currys, Elliots Field Retail Park, Leicester Road, Rugby

Currys, Marshall Lake Road, Solihull

Currys, Sears Retail Park, Shirley, Solihull

Internet - Boots

The Shires Retail Park, Tachbrook Park Drive, Leamington Spa

Argos, The Maybird Centre, Stratford upon Avon

Costco, Torrington Avenue, Coventry

Currys, Banbury Cross Retail Park, Banbury

Other

1.3%1.0%0.0%0.0%0.0%0.0%02.2%2.0%0.0%0.0%0.3%3

.0%0.9%1.0%01.2%1.0%01.2%1.0%0.0%0.0%0.0%0.3%3

2.7%2.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.3%3

.0%0.9%1.0%0.0%0.0%0.0%0.0%01.9%2.0%0.9%1.4%4

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%11.9%2.9%1.4%4

.0%0.0%04.3%4.0%0.0%0.0%0.0%0.0%0.0%0.0%0.4%4

.0%0.0%04.3%4.0%0.0%0.0%0.0%0.0%0.0%0.0%0.4%4

.0%0.0%0.0%0.0%0.0%03.5%31.1%1.0%0.0%0.0%0.4%4

1.3%13.6%4.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.5%5

.0%0.9%12.2%2.0%0.0%0.0%0.0%0.0%01.9%2.0%0.5%5

1.3%1.0%0.0%01.2%1.7%1.0%0.0%0.0%01.0%1.9%1.5%5

.0%0.0%0.0%01.2%12.8%4.0%0.0%0.0%0.0%0.0%0.5%5

.0%0.9%1.0%0.0%0.0%0.0%01.1%11.9%2.0%02.8%3.7%7

5.3%42.7%3.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.7%7

1.3%1.9%11.1%1.0%0.0%02.4%2.0%0.0%01.9%2.9%1.8%8

.0%0.0%0.0%01.2%12.8%43.5%31.1%1.0%0.0%0.0%0.9%9

2.7%21.8%21.1%12.5%2.7%1.0%01.1%1.0%01.0%11.8%21.2%12

1.3%1.0%03.2%32.5%22.1%31.2%1.0%0.0%02.9%32.8%31.6%16

1.3%12.7%34.3%41.2%11.4%21.2%13.2%3.9%11.9%21.8%22.0%20

1.3%12.7%35.4%51.2%11.4%22.4%22.2%23.8%4.0%01.8%22.2%22

1.3%1.9%12.2%22.5%21.4%2.0%03.2%34.7%51.9%24.6%52.3%23

.0%01.8%211.8%112.5%22.8%41.2%1.0%0.9%12.9%3.9%12.5%25

9.3%715.5%171.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%02.5%25

.0%0.0%01.1%13.7%3.0%01.2%12.2%23.8%49.5%104.6%52.6%26

10.7%83.6%42.2%2.0%03.5%53.5%34.3%42.8%32.9%36.4%73.9%39

.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1

.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%0.0%0.1%1

.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%1.0%0.1%1

.0%0.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

Q20. Where do you normally do most of your household's shopping for large domestic appliances such as washing machines, fridges, cookers, etc?

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%Num

%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321

ZoneBase: All respondents

Currys, Solihull Gate Retail Park, Stratford Road, Solihull

Internet - Argos

Internet - Tesco

Argos, Gallagher Retail Park, Stoney Stanton Road, Coventry

B&Q, Maybird Centre, Stratford-upon-Avon

Co-op, Warwick Street, Leamington Spa

Co-op, Warwick Road, Kenilworth

Comet, Coventry

Currys, London Road, Coventry

Evesham

Homebase, Birmingham Road, Stratford-Upon-Avon

Internet - Currys

Internet - Marks & Spencer

Internet - Google

Southam

Airport Retail Park, London Road, Coventry

Argos, Queen Victoria Road, Coventry

Banbury Cross Retail Park, Lockheed Close, Banbury

Bromsgrove

Co-op, Sheep Street, Rugby

Co-op, Haslucks Green Road, Shirley, Solihull

Comet, Erdington, Birmingham

Currys, Junction 1 Retail Park, Leicester Road, Rugby

D&M Design, Deerdykes Court, Cumbernauld

Internet - Comet

Internet - Ebay

Internet - Sainsbury's

Internet - UKWhiteGoods.co.uk

Leicester

Magnet, Foleshill Road, Coventry

Other

.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%0.0%0.1%1

.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%1.0%0.1%1

.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1

.0%0.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%02.2%2.0%0.0%0.0%0.2%2

.0%0.0%0.0%01.2%1.0%0.0%01.1%1.0%0.0%0.0%0.2%2

1.3%1.0%0.0%01.2%1.0%0.0%0.0%0.0%0.0%0.0%0.2%2

.0%0.0%0.0%01.2%1.0%0.0%0.0%0.9%1.0%0.0%0.2%2

.0%01.8%2.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%2

.0%01.8%2.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%2

.0%0.0%0.0%01.2%1.7%1.0%0.0%0.0%0.0%0.0%0.2%2

.0%0.0%0.0%0.0%01.4%2.0%0.0%0.0%0.0%0.0%0.2%2

.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.0%0.9%1.2%2

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.0%0.9%1.2%2

.0%0.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.2%2

.0%0.0%0.0%0.0%0.0%02.4%2.0%0.0%0.0%0.0%0.2%2

.0%0.9%1.0%0.0%0.7%1.0%0.0%0.0%01.0%1.0%0.3%3

.0%0.9%1.0%0.0%0.0%0.0%0.0%0.0%01.0%1.9%1.3%3

.0%0.9%12.2%2.0%0.0%0.0%0.0%0.0%0.0%0.0%0.3%3

Q20. Where do you normally do most of your household's shopping for large domestic appliances such as washing machines, fridges, cookers, etc?

(c…

J11385 Warwick Household Survey - Weighted Results Tabulations by Zone RMG:Clarity July 2013 Page 64

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%Num

%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321

ZoneBase: All respondents

Marshall Lake Retail Park, Marshall Lake Road, Shirley, Solihull

Merryhill Centre, Dudley

Solihull Retail Park, Solihull

South Warwickshire

Tesco, Clifford Bridge Road, Walsgrave, Coventry

Tesco, Main Street, Shirley

The Co-operative Food, Parkgate Road, Coventry

Worcester Bosch, Sunningdale Road, Birmingham

Other

.0%0.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

Q20. Where do you normally do most of your household's shopping for large domestic appliances such as washing machines, fridges, cookers, etc?

%Num

%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321

ZoneBase: All respondents

Base: All respondents

Daily

Twice a week or more

Once a week

Every two weeks

Monthly

Twice monthly

Every few months

Once a year or less

Never 17.3%1331.8%3534.4%329.9%825.9%3731.8%2710.8%101.9%21.0%1.9%116.6%166

16.0%1220.0%2218.3%174.9%416.8%2414.1%122.2%22.8%35.7%6.0%010.2%102

24.0%1822.7%2523.7%2218.5%1530.8%4421.2%1814.0%135.7%69.5%103.7%417.5%175

2.7%24.5%5.0%01.2%12.8%41.2%13.2%3.9%11.0%11.8%22.0%20

14.7%1113.6%157.5%732.1%2616.1%2314.1%1217.2%1612.3%1318.1%196.4%714.9%149

12.0%93.6%44.3%414.8%122.8%48.2%711.8%1113.2%1412.4%135.5%68.4%84

10.7%82.7%39.7%911.1%94.9%77.1%631.2%2931.1%3339.0%4136.7%4018.5%185

2.7%2.9%11.1%17.4%6.0%01.2%19.7%928.3%3011.4%1233.0%369.8%98

.0%0.0%01.1%1.0%0.0%01.2%1.0%03.8%41.9%211.9%132.1%21

100.0%75100.0%110100.0%93100.0%81100.0%143100.0%85100.0%93100.0%106100.0%105100.0%109100.0%1000

Q21. How often do you or your household visit Leamington Spa for shopping?

%Num

%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321

ZoneBase: All respondents

Base: All respondents 100.0%75100.0%110100.0%93100.0%81100.0%143100.0%85100.0%93100.0%106100.0%105100.0%109100.0%1000

Q22. What, if anything, would make you visit Leamington Spa more often?

(c…

J11385 Warwick Household Survey - Weighted Results Tabulations by Zone RMG:Clarity July 2013 Page 65

Page 107: Presented by - Warwick District · cv8 1 11,021 3.69% 81.12 81 1.00 cv8 2 13,239 4.43% 8 b95 5 3,908 1.31% 93.12 93 1.00 cv35 7 5,310 1.78% b93 0 3,467 1.16% b93 8 7,783 2.60% b94

%Num

%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321

ZoneBase: All respondents

Attractive environment

Cinema

Cleanliness

Close to friends/ family

Close to home

Close to work/ en route to work

Compact

Easily accessible by foot/ cycle

Friendly atmosphere

Good and/ or free car parking

Good bus service/ accessible public transport

Good disabled access

Good prices

Good range of chain/ well known stores

Good range of independent stores

Particular store (specified below)

Habit/ always used it

Indoor shopping malls/ arcades

Large shopping area

Market

Not overcrowded / not too busy

Opening hours

Part of an overall day out

Pedestrianised

Range of goods available

Restaurant / cafes

Safe shopping environment

Nothing / very little

66.7%5080.0%8865.6%6171.6%5862.9%9067.1%5750.5%4752.8%5661.0%6453.2%5862.9%629

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0

1.3%1.9%1.0%0.0%0.0%01.2%1.0%0.0%0.0%0.9%1.4%4

.0%0.0%02.2%2.0%0.0%01.2%1.0%02.8%3.0%01.8%2.8%8

.0%0.0%0.0%01.2%1.0%0.0%0.0%0.9%1.0%03.7%4.6%6

1.3%1.0%01.1%1.0%0.7%11.2%1.0%0.9%1.0%0.0%0.5%5

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.1%1

.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.9%11.1%11.2%1.7%1.0%03.2%31.9%2.0%0.9%11.0%10

.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.7%11.2%11.1%1.0%01.0%11.8%2.6%6

1.3%1.9%1.0%02.5%21.4%21.2%12.2%21.9%21.9%2.9%11.4%14

4.0%33.6%47.5%71.2%14.9%73.5%37.5%78.5%94.8%56.4%75.3%53

.0%01.8%26.5%6.0%05.6%82.4%25.4%58.5%911.4%1211.0%125.6%56

1.3%1.9%11.1%1.0%01.4%22.4%22.2%2.0%01.0%1.0%01.0%10

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%11.0%1.9%1.3%3

2.7%22.7%32.2%22.5%2.7%11.2%12.2%21.9%22.9%32.8%32.1%21

16.0%1211.8%138.6%812.3%1016.1%239.4%817.2%1617.0%1815.2%1612.8%1413.8%138

.0%0.0%03.2%31.2%11.4%2.0%0.0%0.0%0.0%0.0%0.6%6

1.3%1.0%01.1%1.0%01.4%2.0%0.0%0.0%0.0%0.0%0.4%4

.0%0.0%02.2%23.7%31.4%21.2%1.0%0.0%01.0%1.0%0.9%9

.0%0.0%0.0%0.0%0.0%01.2%1.0%0.9%1.0%0.0%0.2%2

.0%0.0%02.2%21.2%1.0%04.7%42.2%21.9%21.9%22.8%31.6%16

1.3%1.0%0.0%0.0%01.4%2.0%0.0%0.0%0.0%0.9%1.4%4

.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%1.0%0.1%1

4.0%3.0%0.0%02.5%22.8%42.4%2.0%0.0%0.0%03.7%41.5%15

Q22. What, if anything, would make you visit Leamington Spa more often?

(c…

J11385 Warwick Household Survey - Weighted Results Tabulations by Zone RMG:Clarity July 2013 Page 66

Page 108: Presented by - Warwick District · cv8 1 11,021 3.69% 81.12 81 1.00 cv8 2 13,239 4.43% 8 b95 5 3,908 1.31% 93.12 93 1.00 cv35 7 5,310 1.78% b93 0 3,467 1.16% b93 8 7,783 2.60% b94

%Num

%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321

ZoneBase: All respondents

More time/ opportunity/ money

Better range of non-food shops

Don't know it well enough to say

Fill existing empty shops

More clothes shops for older people

More/ better non-food shops

A department store

Better access by car

Fewer roadworks in the area

Better quality clothing shops

Improving existing Marks & Spencer

Better disabled access/ parking

Discourage beggars/ undesirables

More entertainment facilities

Special offers

A good country band

Bottom end of the town centre needs sprucing up

Change the music in The Parade (Leamington Spa)

Cheaper bus travel between Leamington and Warwick

Fill the potholes in the roads

Having a white goods store

If there was a train service going to Leamington Spa

Improve pavement surfaces, make them level for wheelchairs

Improve the High Street environment

Jephson Gardens

Fewer big shopping centres

A childrens' wear store

Less traffic

Lower rents for independent stores

More Cake Shops

More DIY shops

More living accommodation

More musical instrument shops

Park & Ride

Parks/ greenery

Other

.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%1.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.0%0.0%0.1%1

1.3%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.1%1

.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%1.0%0.1%1

.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%0.0%0.1%1

.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%01.1%1.9%1.0%0.0%0.2%2

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.0%0.9%1.2%2

.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%0.9%1.2%2

.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%01.0%1.0%0.2%2

.0%0.0%0.0%02.5%2.0%0.0%0.0%0.0%0.0%0.9%1.3%3

.0%0.0%0.0%01.2%1.0%01.2%1.0%0.0%01.0%1.0%0.3%3

1.3%1.0%0.0%0.0%0.0%0.0%01.1%1.9%1.0%0.9%1.4%4

.0%0.0%0.0%01.2%1.7%1.0%01.1%1.9%1.0%0.0%0.4%4

1.3%1.0%01.1%1.0%0.7%1.0%01.1%1.0%0.0%0.0%0.4%4

.0%0.0%0.0%01.2%1.0%0.0%01.1%1.9%1.0%01.8%2.5%5

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%11.9%21.8%2.5%5

2.7%2.0%0.0%01.2%1.0%0.0%02.2%2.9%11.0%1.9%1.8%8

.0%0.9%14.3%4.0%0.0%01.2%12.2%2.0%0.0%0.0%0.8%8

.0%0.0%0.0%0.0%0.0%01.2%11.1%1.0%02.9%33.7%4.9%9

1.3%1.0%01.1%1.0%02.1%32.4%22.2%22.8%3.0%01.8%21.4%14

Q22. What, if anything, would make you visit Leamington Spa more often?

(c…J11385 Warwick Household Survey - Weighted Results Tabulations by Zone RMG:Clarity July 2013 Page 67

Page 109: Presented by - Warwick District · cv8 1 11,021 3.69% 81.12 81 1.00 cv8 2 13,239 4.43% 8 b95 5 3,908 1.31% 93.12 93 1.00 cv35 7 5,310 1.78% b93 0 3,467 1.16% b93 8 7,783 2.60% b94

%Num

%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321

ZoneBase: All respondents

See if there are alternatives to where we normally shop

Special offers

Sporting facilities

Sports goods

Too many cafes

Top quality men's clothing retailer

Weather

Put more stores back in the town centre instead of out-of-town outlets

John Lewis

Lidl

Marks & Spencer

Primark

Unspecified Craft Centre

Debenhams

Wilkinsons

Other

Particular store

.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1

.0%0.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%01.0%1.0%0.2%2

1.3%1.0%0.0%01.2%1.0%0.0%0.0%0.0%0.0%0.0%0.2%2

.0%0.0%0.0%0.0%0.7%1.0%01.1%11.9%21.0%1.9%1.6%6

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.1%1

.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1

Q22. What, if anything, would make you visit Leamington Spa more often?

%Num

%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321

ZoneBase: All respondents

Base: All respondents

Daily

Twice a week or more

Once a week

Every two weeks

Monthly

Twice monthly

Every few months

Once a year or less

Never 66.7%5046.4%5149.5%4660.5%4968.5%9871.8%6160.2%5642.5%4514.3%1551.4%5652.7%527

13.3%1016.4%1816.1%1513.6%1117.5%2511.8%1010.8%1016.0%173.8%414.7%1613.6%136

9.3%711.8%138.6%811.1%911.2%167.1%69.7%922.6%244.8%511.0%1210.9%109

1.3%1.0%02.2%21.2%1.0%02.4%23.2%3.9%11.9%2.9%11.3%13

2.7%25.5%611.8%117.4%62.1%32.4%26.5%610.4%119.5%1012.8%147.1%71

5.3%44.5%54.3%4.0%0.7%13.5%32.2%23.8%410.5%112.8%33.7%37

.0%010.0%116.5%63.7%3.0%0.0%03.2%31.9%230.5%323.7%46.1%61

1.3%15.5%61.1%12.5%2.0%0.0%01.1%11.9%216.2%172.8%33.3%33

.0%0.0%0.0%0.0%0.0%01.2%13.2%3.0%08.6%9.0%01.3%13

100.0%75100.0%110100.0%93100.0%81100.0%143100.0%85100.0%93100.0%106100.0%105100.0%109100.0%1000

Q23. How often do you or your household visit Warwick Town Centre for shopping?

%Num

%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321

ZoneBase: All respondents

Base: All respondents 100.0%75100.0%110100.0%93100.0%81100.0%143100.0%85100.0%93100.0%106100.0%105100.0%109100.0%1000

Q24. What, if anything, would make you visit Warwick to shop more often?

(c…

J11385 Warwick Household Survey - Weighted Results Tabulations by Zone RMG:Clarity July 2013 Page 68

Page 110: Presented by - Warwick District · cv8 1 11,021 3.69% 81.12 81 1.00 cv8 2 13,239 4.43% 8 b95 5 3,908 1.31% 93.12 93 1.00 cv35 7 5,310 1.78% b93 0 3,467 1.16% b93 8 7,783 2.60% b94

%Num

%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321

ZoneBase: All respondents

Attractive environment

Cinema

Cleanliness

Close to friends/ family

Close to home

Close to work/ en route to work

Compact

Easily accessible by foot/ cycle

Friendly atmosphere

Good and/ or free car parking

Good bus service/ accessible public transport

Good disabled access

Good prices

Good range of chain/ well known stores

Good range of independent stores

Particular store (specified below)

Habit/ always used it

Indoor shopping malls/ arcades

Large shopping area

Market

Not overcrowded / not too busy

Opening hours

Part of an overall day out

Pedestrianised

Range of goods available

Restaurant / cafes

Safe shopping environment

Nothing / very little

66.7%5071.8%7967.7%6376.5%6267.8%9777.6%6666.7%6271.7%7638.1%4068.8%7567.0%670

.0%0.0%0.0%0.0%01.4%2.0%0.0%0.0%0.0%0.0%0.2%2

.0%01.8%2.0%0.0%01.4%2.0%0.0%0.0%01.9%2.9%1.7%7

1.3%1.9%12.2%21.2%1.0%01.2%1.0%0.0%03.8%4.9%11.1%11

.0%0.0%0.0%01.2%1.0%0.0%01.1%1.9%11.9%2.0%0.5%5

1.3%11.8%22.2%2.0%0.7%1.0%0.0%0.0%01.0%1.9%1.8%8

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0

.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.9%11.1%11.2%1.7%1.0%01.1%11.9%21.0%1.9%1.9%9

1.3%11.8%22.2%2.0%02.1%31.2%12.2%2.0%01.9%2.0%01.3%13

.0%0.0%0.0%0.0%0.0%02.4%2.0%0.0%0.0%0.0%0.2%2

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0

1.3%1.9%11.1%12.5%22.1%32.4%21.1%1.0%01.9%22.8%31.6%16

8.0%68.2%94.3%43.7%35.6%82.4%26.5%64.7%511.4%128.3%96.4%64

8.0%65.5%63.2%32.5%25.6%81.2%14.3%45.7%619.0%206.4%76.3%63

1.3%1.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.2%2

.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.9%1.2%2

2.7%2.9%11.1%11.2%12.1%31.2%11.1%1.0%01.0%1.0%01.1%11

12.0%913.6%156.5%69.9%810.5%155.9%511.8%1115.1%1616.2%1713.8%1511.7%117

.0%0.0%02.2%21.2%1.0%0.0%0.0%0.0%01.0%1.0%0.4%4

.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%11.0%1.0%0.2%2

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%01.0%1.0%0.2%2

.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%1.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0

.0%0.9%1.0%0.0%02.1%33.5%3.0%0.9%11.0%1.9%11.0%10

Q24. What, if anything, would make you visit Warwick to shop more often?

(c…

J11385 Warwick Household Survey - Weighted Results Tabulations by Zone RMG:Clarity July 2013 Page 69

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%Num

%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321

ZoneBase: All respondents

Better range/ quality of shops generally

Don't really know it well enough

Less traffic congestion

More leisure time/ opportunity

Fresh fruit and vegetable shops/ greengrocers

Get rid of the speed bumps/ "traffic calming" measures in the High Street area

If Warwick Castle was cheaper

If I needed something I couldn't find locally

A special activity/ event

Adverts in local paper

Better clothing shops

Improve road access

Improve the High Street environment

A Woolworths

Better bus service on Myton Road

Better shop access, and get rid of the roadworks

Bigger Sainsbury's

Bus service from Loxley

Improved crossings

Knowing what's there

Fewer empty shops

Market only open on Fridays, should be open more in the week

More clothes shops for older people

More department stores

More musical instrument shops

More stalls on the market

Park and ride

Remove County Buildings

Special offers

Stopped going since the library closed down

Swimming Pool

Wool shop

Other

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.1%1

1.3%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.0%0.0%0.1%1

1.3%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%0.0%0.1%1

.0%0.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%1.0%0.1%1

.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

1.3%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%1.0%0.1%1

1.3%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%0.0%0.1%1

.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%1.0%0.1%1

.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%01.0%1.0%0.2%2

.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%01.0%1.0%0.2%2

.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%01.0%1.0%0.2%2

.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.9%1.2%2

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.8%2.2%2

.0%0.0%0.0%01.2%1.0%0.0%01.1%1.9%1.0%0.0%0.3%3

.0%0.0%01.1%1.0%0.7%1.0%01.1%1.0%0.0%0.0%0.3%3

.0%01.8%2.0%0.0%0.0%0.0%0.0%0.9%1.0%0.0%0.3%3

.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%02.9%3.0%0.4%4

1.3%1.0%01.1%1.0%0.0%01.2%1.0%0.0%01.0%1.9%1.5%5

2.7%2.0%01.1%1.0%0.0%0.0%01.1%1.9%1.0%0.0%0.5%5

.0%02.7%33.2%32.5%23.5%51.2%11.1%1.9%1.0%0.0%01.6%16

2.7%2.9%13.2%3.0%0.7%11.2%13.2%31.9%211.4%12.9%12.6%26

Q24. What, if anything, would make you visit Warwick to shop more often?

(c…

J11385 Warwick Household Survey - Weighted Results Tabulations by Zone RMG:Clarity July 2013 Page 70

Page 112: Presented by - Warwick District · cv8 1 11,021 3.69% 81.12 81 1.00 cv8 2 13,239 4.43% 8 b95 5 3,908 1.31% 93.12 93 1.00 cv35 7 5,310 1.78% b93 0 3,467 1.16% b93 8 7,783 2.60% b94

%Num

%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321

ZoneBase: All respondents

Unspecified - antiques shops

Marks & Spencer

Sainsbury's

Unspecified - butchers

Borges Portuguese Patisserie, Market Street, Warwick

Golden Monkey Tea Company, Smith Street, Warwick

M&S, Co-op...

Unspecified - wool shop

John Lewis

Particular store

.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1

.0%0.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.1%1

.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.9%1.2%2

.0%0.0%0.0%01.2%1.0%0.0%01.1%1.0%0.0%0.0%0.2%2

.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%01.0%1.9%1.3%3

1.3%1.0%0.0%0.0%0.7%11.2%1.0%0.0%01.0%1.0%0.4%4

Q24. What, if anything, would make you visit Warwick to shop more often?

%Num

%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321

ZoneBase: All respondents

Base: All respondents

Daily

Twice a week or more

Once a week

Every two weeks

Monthly

Twice monthly

Every few months

Once a year or less

Never 84.0%6373.6%8167.7%633.7%335.7%5162.4%5373.1%6852.8%5648.6%5147.7%5254.1%541

6.7%516.4%1815.1%14.0%08.4%1215.3%1311.8%1115.1%1621.9%2312.8%1412.6%126

6.7%56.4%77.5%7.0%022.4%329.4%89.7%912.3%1313.3%1414.7%1611.1%111

.0%0.0%0.0%0.0%03.5%51.2%12.2%21.9%21.9%22.8%31.5%15

.0%01.8%21.1%12.5%212.6%184.7%4.0%013.2%148.6%912.8%146.4%64

1.3%1.0%03.2%33.7%36.3%92.4%21.1%11.9%2.0%01.8%22.3%23

1.3%11.8%23.2%319.8%168.4%124.7%41.1%11.9%24.8%55.5%65.2%52

.0%0.0%01.1%150.6%412.8%4.0%01.1%1.9%11.0%11.8%25.1%51

.0%0.0%01.1%119.8%16.0%0.0%0.0%0.0%0.0%0.0%01.7%17

100.0%75100.0%110100.0%93100.0%81100.0%143100.0%85100.0%93100.0%106100.0%105100.0%109100.0%1000

Q25. How often do you or your household visit Kenilworth for shopping?

%Num

%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321

ZoneBase: All respondents

Base: All respondents 100.0%75100.0%110100.0%93100.0%81100.0%143100.0%85100.0%93100.0%106100.0%105100.0%109100.0%1000

Q26. What, if anything, would make you visit Kenilworth to shop more often?

(c…

J11385 Warwick Household Survey - Weighted Results Tabulations by Zone RMG:Clarity July 2013 Page 71

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%Num

%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321

ZoneBase: All respondents

Attractive environment

Cinema

Cleanliness

Close to friends/ family

Close to home

Close to work/ en route to work

Compact

Easily accessible by foot/ cycle

Friendly atmosphere

Good and/ or free car parking

Good bus service/ accessible public transport

Good disabled access

Good prices

Good range of chain/ well known stores

Good range of independent stores

Particular store (specified below)

Habit/ always used it

Indoor shopping malls/ arcades

Large shopping area

Market

Not overcrowded / not too busy

Opening hours

Part of an overall day out

Pedestrianised

Range of goods available

Restaurant / cafes

Safe shopping environment

Nothing / very little

93.3%7087.3%9680.6%7543.2%3571.3%10283.5%7186.0%8074.5%7987.6%9278.0%8578.5%785

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.0%0.0%0.1%1

.0%0.9%1.0%01.2%11.4%2.0%0.0%0.9%11.0%1.0%0.6%6

.0%0.0%02.2%23.7%3.7%11.2%1.0%0.9%11.0%11.8%21.1%11

.0%0.0%0.0%0.0%0.0%01.2%11.1%1.0%0.0%0.0%0.2%2

.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%01.0%1.0%0.2%2

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0

.0%0.0%0.0%01.2%1.7%1.0%0.0%0.0%0.0%0.0%0.2%2

.0%0.0%0.0%0.0%0.7%12.4%2.0%02.8%3.0%0.9%1.7%7

.0%0.0%01.1%11.2%1.7%1.0%02.2%2.9%1.0%0.0%0.6%6

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0

.0%0.0%01.1%11.2%12.1%3.0%0.0%01.9%2.0%0.0%0.7%7

2.7%21.8%23.2%39.9%87.0%102.4%2.0%01.9%2.0%03.7%43.3%33

1.3%1.0%02.2%217.3%148.4%123.5%31.1%14.7%53.8%47.3%85.0%50

1.3%1.0%01.1%1.0%0.7%1.0%0.0%0.0%01.0%1.0%0.4%4

.0%0.0%0.0%0.0%01.4%2.0%0.0%0.0%0.0%0.0%0.2%2

.0%0.9%12.2%22.5%2.0%0.0%0.0%0.0%0.0%0.0%0.5%5

.0%02.7%32.2%211.1%94.9%74.7%43.2%34.7%55.7%62.8%34.2%42

.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.7%11.2%1.0%0.0%01.0%1.0%0.3%3

.0%0.0%0.0%0.0%0.7%1.0%0.0%0.9%11.0%1.0%0.3%3

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0

.0%0.0%0.0%01.2%11.4%2.0%01.1%1.0%0.0%0.9%1.5%5

1.3%11.8%2.0%01.2%1.7%1.0%0.0%0.9%1.0%0.0%0.6%6

.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0

1.3%1.9%1.0%0.0%0.7%1.0%0.0%01.9%2.0%01.8%2.7%7

Q26. What, if anything, would make you visit Kenilworth to shop more often?

(c…

J11385 Warwick Household Survey - Weighted Results Tabulations by Zone RMG:Clarity July 2013 Page 72

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%Num

%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321

ZoneBase: All respondents

Don't know it well enough to say

Wider variety of shops generally

More clothes shops

Fewer charity shops

More time/ money/ opportunity

Somewhere different to go

More affordable clothes shops

Better advertising of local facilities/ attractions

Bring back the Co-op

Decent clothing shops for families

Fountain pen shops

Start refurbishment of Talisman Square

Improve the High Street environment

Fewer empty shops

More seating

More department stores

More facilities

Less traffic

Wider range of food shops

Waitrose

Andrews Bakery

Home of Fraser

Marks & Spencer

Other

Particular store

.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%01.1%1.0%01.4%2.0%0.0%0.9%1.0%0.0%0.4%4

.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1

1.3%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%0.0%0.1%1

.0%0.0%0.0%02.5%2.0%0.0%01.1%1.0%0.0%0.0%0.3%3

.0%0.0%0.0%0.0%0.0%0.0%01.1%1.9%1.0%01.8%2.4%4

.0%0.9%11.1%1.0%0.7%1.0%0.0%0.0%0.0%01.8%2.5%5

.0%0.9%11.1%12.5%2.7%1.0%0.0%0.0%0.0%0.0%0.5%5

.0%0.0%0.0%08.6%7.0%0.0%0.0%0.0%0.0%0.0%0.7%7

.0%01.8%22.2%23.7%31.4%2.0%01.1%1.9%1.0%02.8%31.4%14

1.3%13.6%44.3%4.0%01.4%22.4%22.2%24.7%51.9%2.0%02.2%22

Q26. What, if anything, would make you visit Kenilworth to shop more often?

%Num

%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321

ZoneBase: All respondents

Base: All respondents

Bingo / Casino

Museum / gallery or place of historical / cultural interest / theatre

Restaurant

Tenpin bowling

None of the above

12.0%98.2%99.7%99.9%86.3%99.4%816.1%1510.4%1110.5%1110.1%1110.0%100

14.7%119.1%1011.8%118.6%715.4%2214.1%1215.1%1419.8%2118.1%1911.9%1314.0%140

69.3%5276.4%8478.5%7377.8%6378.3%11275.3%6459.1%5571.7%7675.2%7977.1%8474.2%742

45.3%3451.8%5758.1%5458.0%4758.7%8460.0%5152.7%4947.2%5056.2%5961.5%6755.2%552

2.7%28.2%91.1%12.5%25.6%81.2%13.2%31.9%24.8%57.3%84.1%41

100.0%75100.0%110100.0%93100.0%81100.0%143100.0%85100.0%93100.0%106100.0%105100.0%109100.0%1000

Q27. Do you or your household visit the following leisure attractions?

(c…

J11385 Warwick Household Survey - Weighted Results Tabulations by Zone RMG:Clarity July 2013 Page 73

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%Num

%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321

ZoneBase: All respondents

Golf

Bowling

Coffee shops/ cafes

Parks/ recreational areas

Swimming

Church

Cycling

Fishing

Horse riding

Walking

Yoga

Bridge

Bridge Club

Caravan

Charity work

Educational class

Friendship group

Spa

Ice skating

Martial arts

Royal Naval Club

Running

Shooting

Sightseeing

Watching rugby

Writing

Other

.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%1.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%1.0%0.1%1

.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1

.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%1.0%0.1%1

.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1

1.3%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

1.3%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%0.9%1.2%2

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.0%0.9%1.2%2

.0%0.0%01.1%1.0%0.0%01.2%1.0%0.0%0.0%0.0%0.2%2

.0%0.0%0.0%0.0%0.0%01.2%1.0%0.9%1.0%0.0%0.2%2

.0%0.9%1.0%01.2%1.0%0.0%0.0%0.0%0.0%0.0%0.2%2

.0%0.0%0.0%01.2%1.7%1.0%0.0%0.0%0.0%0.0%0.2%2

.0%0.0%0.0%02.5%2.0%0.0%01.1%1.0%0.0%0.0%0.3%3

.0%0.0%01.1%11.2%1.7%1.0%0.0%0.0%0.0%0.0%0.3%3

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%11.9%2.0%0.3%3

1.3%1.9%11.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.3%3

1.3%1.0%02.2%21.2%12.1%3.0%0.0%0.0%01.9%2.0%0.9%9

Q27. Do you or your household visit the following leisure attractions?

%Num

%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321

ZoneBase: Those going to Bingo/ Casino

Base: Those going to Bingo/ Casino

Once a week

Once a fortnight

Once a month

Once every two months

Once every six months

Once a year

Don't know / varies .0%0.0%0.0%0.0%012.5%1.0%033.3%1.0%0.0%0.0%04.9%2

.0%011.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%02.4%1

50.0%111.1%1100.0%150.0%1.0%0.0%0.0%050.0%120.0%125.0%219.5%8

.0%0.0%0.0%0.0%0.0%0.0%033.3%1.0%020.0%1.0%04.9%2

.0%011.1%1.0%0.0%037.5%3.0%033.3%1.0%0.0%0.0%012.2%5

.0%0.0%0.0%0.0%012.5%1.0%0.0%0.0%0.0%0.0%02.4%1

50.0%166.7%6.0%050.0%137.5%3100.0%1.0%050.0%160.0%375.0%653.7%22

100.0%2100.0%9100.0%1100.0%2100.0%8100.0%1100.0%3100.0%2100.0%5100.0%8100.0%41

Q27. How often do you or your household visit the following leisure attractions - BINGO/ CASINO?

J11385 Warwick Household Survey - Weighted Results Tabulations by Zone RMG:Clarity July 2013 Page 74

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%Num

%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321

ZoneBase: Those going to the cinema

Base: Those going to the cinema

Once a week

Once a fortnight

Once a month

Once every two months

Once every six months

Once a year

Don't know / varies 14.3%68.0%410.2%55.0%26.9%58.1%311.9%58.2%49.6%57.8%48.9%43

14.3%68.0%410.2%515.0%68.3%62.7%14.8%210.2%53.8%29.8%58.7%42

23.8%1020.0%1016.3%810.0%425.0%1818.9%726.2%1122.4%1121.2%1111.8%619.8%96

28.6%1224.0%1230.6%1527.5%1133.3%2435.1%1328.6%1238.8%1934.6%1823.5%1230.6%148

16.7%726.0%1326.5%1327.5%1120.8%1527.0%1019.0%812.2%626.9%1429.4%1523.1%112

2.4%114.0%76.1%35.0%22.8%25.4%27.1%36.1%31.9%113.7%76.4%31

.0%0.0%0.0%010.0%42.8%22.7%12.4%12.0%11.9%13.9%22.5%12

100.0%42100.0%50100.0%49100.0%40100.0%72100.0%37100.0%42100.0%49100.0%52100.0%51100.0%484

Q27. How often do you or your household visit the following leisure attractions - CINEMA?

%Num

%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321

ZoneBase: Those using gym/ health club/ sports facility

Base: Those using gym/ health club/ sports facility

Once a week

Once a fortnight

Once a month

Once every two months

Once every six months

Once a year

Don't know / varies 10.5%214.8%47.7%217.4%45.9%24.5%118.2%48.0%210.0%36.9%210.1%26

.0%0.0%0.0%0.0%0.0%0.0%04.5%1.0%0.0%0.0%0.4%1

.0%0.0%0.0%0.0%02.9%1.0%0.0%0.0%0.0%0.0%0.4%1

.0%0.0%0.0%0.0%0.0%0.0%04.5%1.0%06.7%23.4%11.6%4

10.5%23.7%111.5%34.3%12.9%19.1%24.5%1.0%03.3%16.9%25.4%14

10.5%2.0%07.7%28.7%2.0%09.1%24.5%14.0%1.0%03.4%14.3%11

68.4%1381.5%2273.1%1969.6%1688.2%3077.3%1763.6%1488.0%2280.0%2479.3%2377.8%200

100.0%19100.0%27100.0%26100.0%23100.0%34100.0%22100.0%22100.0%25100.0%30100.0%29100.0%257

Q27. How often do you or your household visit the following leisure attractions - GYM/ HEALTH CLUB/ SPORTS FACILITY?

%Num

%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321

ZoneBase: Those using gym/ health club/ sports facility

Base: Those using gym/ health club/ sports facility

Once a week

Once a fortnight

Once a month

Once every two months

Once every six months

Once a year

Don't know / varies 2.9%18.8%511.1%612.8%611.9%1013.7%714.3%710.0%58.5%511.9%810.9%60

5.9%215.8%97.4%42.1%115.5%1317.6%98.2%418.0%91.7%17.5%510.3%57

26.5%917.5%1018.5%1017.0%827.4%2321.6%1132.7%1620.0%1028.8%1722.4%1523.4%129

35.3%1236.8%2138.9%2129.8%1419.0%1625.5%1322.4%1126.0%1323.7%1428.4%1927.9%154

17.6%68.8%518.5%1029.8%1421.4%1817.6%918.4%922.0%1122.0%1320.9%1419.7%109

2.9%110.5%61.9%1.0%02.4%22.0%12.0%14.0%215.3%97.5%55.1%28

8.8%31.8%13.7%28.5%42.4%22.0%12.0%1.0%0.0%01.5%12.7%15

100.0%34100.0%57100.0%54100.0%47100.0%84100.0%51100.0%49100.0%50100.0%59100.0%67100.0%552

Q27. How often do you or your household visit the following leisure attractions - MUSEUM/ GALLERY OR PLACE OF HISTORICAL/ CULTURAL INTEREST/ THEATRE?

J11385 Warwick Household Survey - Weighted Results Tabulations by Zone RMG:Clarity July 2013 Page 75

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%Num

%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321

ZoneBase: Those visiting pub/ bar/ nightclub

Base: Those visiting pub/ bar/ nightclub

Once a week

Once a fortnight

Once a month

Once every two months

Once every six months

Once a year

Don't know / varies 5.1%213.8%98.8%58.0%48.6%76.1%38.2%43.8%213.5%711.3%69.0%49

.0%0.0%0.0%0.0%01.2%1.0%04.1%2.0%01.9%11.9%1.9%5

10.3%44.6%31.8%16.0%37.4%64.1%2.0%03.8%23.8%21.9%14.4%24

12.8%512.3%814.0%88.0%411.1%910.2%516.3%89.6%55.8%315.1%811.5%63

28.2%1124.6%1626.3%1514.0%719.8%1634.7%1720.4%1025.0%1326.9%1418.9%1023.6%129

15.4%620.0%1314.0%822.0%1117.3%146.1%316.3%815.4%811.5%613.2%715.4%84

28.2%1124.6%1635.1%2042.0%2134.6%2838.8%1934.7%1742.3%2236.5%1937.7%2035.3%193

100.0%39100.0%65100.0%57100.0%50100.0%81100.0%49100.0%49100.0%52100.0%52100.0%53100.0%547

Q27. How often do you or your household visit the following leisure attractions - PUB/ BAR/ NIGHTCLUB/ MUSIC VENUE?

%Num

%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321

ZoneBase: Those visiting restaurant

Base: Those visiting restaurant

Once a week

Once a fortnight

Once a month

Once every two months

Once every six months

Once a year

Don't know / varies 11.5%66.0%58.2%66.3%47.1%83.1%29.1%59.2%77.6%64.8%47.1%53

.0%02.4%2.0%01.6%1.0%01.6%13.6%23.9%31.3%12.4%21.6%12

9.6%54.8%46.8%54.8%37.1%89.4%65.5%31.3%16.3%53.6%35.8%43

15.4%821.4%1816.4%127.9%522.3%2515.6%1016.4%919.7%1513.9%1114.3%1216.8%125

25.0%1327.4%2334.2%2523.8%1527.7%3140.6%2627.3%1531.6%2434.2%2727.4%2329.9%222

21.2%1121.4%1816.4%1228.6%1817.0%1914.1%925.5%1417.1%1317.7%1419.0%1619.4%144

17.3%916.7%1417.8%1327.0%1718.8%2115.6%1012.7%717.1%1319.0%1528.6%2419.3%143

100.0%52100.0%84100.0%73100.0%63100.0%112100.0%64100.0%55100.0%76100.0%79100.0%84100.0%742

Q27. How often do you or your household visit the following leisure attractions - RESTAURANT?

%Num

%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321

ZoneBase: Those going to tenpin bowling

Base: Those going to tenpin bowling

Once a week

Once a fortnight

Once a month

Once every two months

Once every six months

Once a year

Don't know / varies 9.1%1.0%027.3%3.0%09.1%216.7%221.4%34.8%1.0%0.0%08.6%12

27.3%310.0%118.2%271.4%531.8%733.3%428.6%423.8%536.8%730.8%430.0%42

27.3%350.0%527.3%314.3%131.8%716.7%221.4%333.3%731.6%646.2%630.7%43

27.3%330.0%318.2%214.3%118.2%425.0%328.6%428.6%631.6%67.7%123.6%33

.0%010.0%1.0%0.0%0.0%08.3%1.0%09.5%2.0%015.4%24.3%6

9.1%1.0%09.1%1.0%04.5%1.0%0.0%0.0%0.0%0.0%02.1%3

.0%0.0%0.0%0.0%04.5%1.0%0.0%0.0%0.0%0.0%0.7%1

100.0%11100.0%10100.0%11100.0%7100.0%22100.0%12100.0%14100.0%21100.0%19100.0%13100.0%140

Q27. How often do you or your household visit the following leisure attractions - TENPIN BOWLING?

J11385 Warwick Household Survey - Weighted Results Tabulations by Zone RMG:Clarity July 2013 Page 76

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%Num

%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321

ZoneBase: Those visiting other attraction

Base: Those visiting other attraction

Once a week

Once a fortnight

Once a month

Once every two months

Once a year

Don't know / varies 25.0%1.0%014.3%128.6%216.7%140.0%2.0%025.0%114.3%133.3%120.8%10

.0%0.0%0.0%0.0%0.0%020.0%1.0%0.0%0.0%0.0%02.1%1

.0%0.0%0.0%0.0%0.0%020.0%1.0%0.0%014.3%1.0%04.2%2

.0%0.0%028.6%2.0%016.7%1.0%0.0%0.0%0.0%033.3%18.3%4

.0%0.0%014.3%114.3%1.0%0.0%033.3%125.0%1.0%0.0%08.3%4

75.0%3100.0%242.9%357.1%466.7%420.0%166.7%250.0%271.4%533.3%156.3%27

100.0%4100.0%2100.0%7100.0%7100.0%6100.0%5100.0%3100.0%4100.0%7100.0%3100.0%48

Q27. How often do you or your household visit the following leisure attractions - OTHER?

%Num

%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321

ZoneBase: Those going to Bingo/ Casino

Base: Those going to Bingo/ Casino

Gala Bingo, Coventry

Warwick City Centre

Canley Sports & Social Club, Marler Road, Coventry

The Nelson Club, Charles Street, Warwick

Tiddington

Wooton

.0%011.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%02.4%1

.0%0.0%0.0%0.0%012.5%1.0%0.0%0.0%0.0%0.0%02.4%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%012.5%12.4%1

.0%0.0%0.0%0.0%012.5%1.0%0.0%0.0%0.0%0.0%02.4%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%050.0%120.0%1.0%04.9%2

50.0%111.1%1.0%050.0%150.0%4.0%033.3%1.0%020.0%150.0%431.7%13

100.0%2100.0%9100.0%1100.0%2100.0%8100.0%1100.0%3100.0%2100.0%5100.0%8100.0%41

Q27a. Where do you or members of your household normally go to play bingo?

(c…

J11385 Warwick Household Survey - Weighted Results Tabulations by Zone RMG:Clarity July 2013 Page 77

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%Num

%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321

ZoneBase: Those going to Bingo/ Casino

Grosvenor Casino, Ricoh Arena, Phoenix Way, Coventry

Leamington Spa

Southam

The Royal British Legion, Bull Street, Stratford-upon-Avon

Coton End, Warwick

Beacon Bingo Northampton, Weedon Road, Northampton

Birmingham

Gala Bingo, Ashmore Park, Willenhall

Henley-in-Arden

London Road Social Club, Paradise Street, Coventry

Rose and Crown, Sheep Street, Stratford-upon-Avon

Stratford-upon-Avon

The Embassy Club, Rother Street, Stratford-upon-Avon

Cubbington

Warwick Conservative Club, Swan Street, Warwick

Other

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%020.0%1.0%02.4%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%012.5%12.4%1

50.0%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%02.4%1

.0%011.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%02.4%1

.0%011.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%02.4%1

.0%0.0%0.0%0.0%012.5%1.0%0.0%0.0%0.0%0.0%02.4%1

.0%011.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%02.4%1

.0%011.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%02.4%1

.0%0.0%0100.0%1.0%0.0%0.0%0.0%0.0%0.0%0.0%02.4%1

.0%0.0%0.0%0.0%0.0%0100.0%1.0%0.0%0.0%0.0%02.4%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%020.0%1.0%02.4%1

.0%022.2%2.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%04.9%2

.0%0.0%0.0%0.0%0.0%0.0%066.7%2.0%0.0%0.0%04.9%2

.0%0.0%0.0%050.0%1.0%0.0%0.0%0.0%0.0%025.0%27.3%3

.0%011.1%1.0%0.0%012.5%1.0%0.0%050.0%120.0%1.0%09.8%4

Q27a. Where do you or members of your household normally go to play bingo?

%Num

%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321

ZoneBase: Those going to Cinema

Base: Those going to Cinema 100.0%42100.0%50100.0%49100.0%40100.0%72100.0%37100.0%42100.0%49100.0%52100.0%51100.0%484

Q27b. Where do you or members of your household normally go to the cinema?

(c…

J11385 Warwick Household Survey - Weighted Results Tabulations by Zone RMG:Clarity July 2013 Page 78

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%Num

%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321

ZoneBase: Those going to Cinema

The Apollo, Portland Place East, Leamington Spa

Stratford Picture House, Windsor Street, Stratford-upon-Avon

Warwick Arts Centre, Gibbet Hill Road, Coventry

Showcase Cinema, Gielgud Way, Cross Point Business Park, Coventry

Cineworld, Mill Lane Arcade, Solihull

Showcase Cinema, Walsgrave

The Odeon, Coventry

Cineworld, Leicester Road, Rugby

The Royal Cinema, Royal Spas Centre, Leamington Spa

Skydome Arena, Croft Road, Coventry

Apollo, Kingfisher Square, Redditch

UGC Cinema, Ladywell Walk, Birmingham

Odeon Cinema, Horse Fair, Banbury

The Regal Cinema, Port Street, Evesham

Tiddington Community Centre, Main Street, Stratford-upon-Avon

Can't remember

Cineworld, Broad Street, Birmingham

Flix in the Sticks, Clarendon

Kineton Social Club, Leamington Spa

Mobile cinema, Marten, Rugby

Other

.0%0.0%0.0%0.0%0.0%02.7%1.0%0.0%0.0%0.0%0.2%1

2.4%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%1

.0%0.0%02.0%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%1

.0%0.0%02.0%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%1

.0%0.0%0.0%02.5%1.0%0.0%0.0%0.0%0.0%0.0%0.2%1

2.4%1.0%02.0%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.4%2

2.4%16.0%32.0%1.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%5

.0%0.0%0.0%0.0%0.0%0.0%02.4%1.0%0.0%0.0%0.2%1

.0%0.0%0.0%0.0%0.0%0.0%02.4%12.0%1.0%0.0%0.4%2

.0%02.0%12.0%1.0%0.0%0.0%02.4%14.1%21.9%1.0%01.2%6

.0%0.0%0.0%02.5%111.1%85.4%2.0%0.0%0.0%03.9%22.7%13

.0%02.0%12.0%12.5%1.0%0.0%07.1%38.2%45.8%35.9%33.3%16

2.4%1.0%0.0%0.0%0.0%037.8%1414.3%62.0%1.0%0.0%04.5%22

.0%0.0%0.0%010.0%418.1%138.1%34.8%2.0%01.9%12.0%15.0%24

.0%02.0%1.0%07.5%322.2%162.7%1.0%0.0%03.8%22.0%15.0%24

2.4%16.0%353.1%26.0%0.0%02.7%1.0%0.0%0.0%0.0%06.4%31

.0%0.0%06.1%312.5%519.4%1432.4%1211.9%54.1%29.6%5.0%09.5%46

.0%02.0%110.2%527.5%1125.0%185.4%24.8%26.1%35.8%315.7%811.0%53

57.1%2464.0%328.2%4.0%0.0%0.0%0.0%0.0%0.0%0.0%012.4%60

31.0%1316.0%810.2%535.0%144.2%32.7%150.0%2173.5%3671.2%3770.6%3636.0%174

Q27b. Where do you or members of your household normally go to the cinema?

%Num

%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321

ZoneBase: Those using a gym/ health club/ sports facility

Base: Those using a gym/ health club/ sports facility

100.0%19100.0%27100.0%26100.0%23100.0%34100.0%22100.0%22100.0%25100.0%30100.0%29100.0%257

Q27c. Where do you or members of your household normally go to use a gym/ health club/ sports facility?

(c…

J11385 Warwick Household Survey - Weighted Results Tabulations by Zone RMG:Clarity July 2013 Page 79

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%Num

%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321

ZoneBase: Those using a gym/ health club/ sports facility

Coventry

Stratford-upon-Avon

Leamington Spa Town Centre

The Warwickshire Golf and Country Club, Leek Wootton, Warwick

Warwick Town Centre

St. Nicholas Park Leisure Centre, Warwick

Newbold Comyn Leisure Centre, Leamington Spa

Southam

Kenilworth Town Centre

Southam Leisure Centre, Welsh Road West, Southam

Virgin Active, Blythe Gate, Shirley, Solihull

David Lloyd, Monkspath Leisure Park, Solihull

LA Fitness, Warwick

Nuffield Health, Warwick

Brandon Hall Hotel, Main Street, Brandon, Coventry

Healthworks Fitness Studio, Western Road, Stratford-upon-Avon

Leamington Spa

Stratford Leisure & Visitor Centre, Bridgefoot, Stratford-up

Solihull

Alveston Manor Health Centre, Stratford-upon-Avon

Coventry City Supporters Club, Freehold Street, Coventry

Shirley

Varies

Ardencote Manor Leisure Club, Warwick

Bannatyne Fitness Ltd, Widney Manor, Saintbury Drive, Solihull

Bizz Fitness, Spencer Street, Leamington Spa

Cannons Health Club

Castle Farm Recreation Centre, Kenilworth

.0%0.0%0.0%04.3%1.0%0.0%0.0%0.0%0.0%0.0%0.4%1

.0%0.0%03.8%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.4%1

.0%0.0%0.0%04.3%1.0%0.0%0.0%0.0%0.0%0.0%0.4%1

.0%0.0%03.8%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.4%1

.0%0.0%03.8%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.4%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%04.0%13.3%1.0%0.8%2

.0%0.0%07.7%2.0%0.0%0.0%0.0%0.0%0.0%0.0%0.8%2

.0%0.0%0.0%0.0%02.9%14.5%1.0%0.0%0.0%0.0%0.8%2

5.3%13.7%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.8%2

.0%0.0%011.5%3.0%0.0%0.0%0.0%0.0%0.0%0.0%01.2%3

5.3%13.7%13.8%1.0%0.0%0.0%0.0%0.0%0.0%0.0%01.2%3

.0%0.0%0.0%04.3%1.0%0.0%0.0%0.0%0.0%06.9%21.2%3

5.3%17.4%2.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.2%3

.0%03.7%1.0%0.0%0.0%09.1%2.0%0.0%0.0%0.0%01.2%3

.0%0.0%0.0%0.0%0.0%0.0%0.0%04.0%16.7%23.4%11.6%4

.0%0.0%0.0%08.7%2.0%0.0%0.0%04.0%13.3%1.0%01.6%4

.0%0.0%015.4%4.0%0.0%0.0%0.0%0.0%0.0%0.0%01.6%4

.0%0.0%011.5%3.0%02.9%14.5%1.0%0.0%0.0%0.0%01.9%5

.0%0.0%0.0%0.0%0.0%0.0%022.7%5.0%0.0%0.0%01.9%5

.0%0.0%0.0%026.1%6.0%0.0%0.0%04.0%13.3%1.0%03.1%8

.0%0.0%0.0%0.0%0.0%0.0%036.4%8.0%0.0%0.0%03.1%8

.0%0.0%03.8%1.0%0.0%0.0%0.0%016.0%46.7%210.3%33.9%10

10.5%2.0%03.8%14.3%1.0%0.0%0.0%0.0%016.7%56.9%24.3%11

.0%07.4%2.0%0.0%0.0%0.0%0.0%0.0%016.7%517.2%54.7%12

.0%03.7%17.7%217.4%4.0%04.5%1.0%08.0%26.7%213.8%46.2%16

.0%0.0%0.0%0.0%0.0%09.1%24.5%128.0%713.3%413.8%47.0%18

47.4%944.4%123.8%1.0%0.0%0.0%0.0%04.0%1.0%0.0%08.9%23

.0%0.0%0.0%0.0%055.9%1931.8%7.0%04.0%1.0%0.0%010.5%27

Q27c. Where do you or members of your household normally go to use a gym/ health club/ sports facility?

(c…

J11385 Warwick Household Survey - Weighted Results Tabulations by Zone RMG:Clarity July 2013 Page 80

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%Num

%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321

ZoneBase: Those using a gym/ health club/ sports facility

Holiday Inn, Bridgefoot, Stratford-upon-Avon

Leisure Centre, Stratford-upon-Avon

Living Well Health Club, Hilton National, Warwick

Macdonald Hotels, Banbury Road, Stratford-Upon-Avon

Meadows Community Sports Centre (Kenilworth School), Kenilworth

Pinx Fitness, Radford Road, Leamington Spa

Pure Health Club, Bedford Street, Leamington Spa

Stockton

The Menzies Spa and Golf Club, Warwick Road, Stratford-upon-

Village Hotel & Leisure Club, Dolomite Avenue, Coventry

Wildmoor Spa & Health Club, Alcester Road, Stratford-upon-Avon

Wolston Leisure and Community Centre

Daventry

Milton Keynes

Rugby

.0%0.0%0.0%0.0%0.0%04.5%1.0%0.0%0.0%0.0%0.4%1

.0%0.0%0.0%04.3%1.0%0.0%0.0%0.0%0.0%0.0%0.4%1

.0%0.0%0.0%0.0%0.0%0.0%04.5%1.0%0.0%0.0%0.4%1

.0%0.0%0.0%0.0%0.0%04.5%1.0%0.0%0.0%0.0%0.4%1

.0%03.7%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.4%1

.0%0.0%0.0%0.0%0.0%04.5%1.0%0.0%0.0%0.0%0.4%1

5.3%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.4%1

.0%0.0%0.0%0.0%02.9%1.0%0.0%0.0%0.0%0.0%0.4%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%03.4%1.4%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%04.0%1.0%0.0%0.4%1

.0%0.0%0.0%04.3%1.0%0.0%0.0%0.0%0.0%0.0%0.4%1

.0%03.7%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.4%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%03.4%1.4%1

.0%03.7%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.4%1

.0%03.7%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.4%1

Q27c. Where do you or members of your household normally go to use a gym/ health club/ sports facility?

(c…

J11385 Warwick Household Survey - Weighted Results Tabulations by Zone RMG:Clarity July 2013 Page 81

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%Num

%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321

ZoneBase: Those using a gym/ health club/ sports facility

St Nicholas Park Leisure Centre, Banbury Road, Warwick

Virgin Active, Whitley, Coventry

Xcel Leisure Centre, Mitchell Avenue, Coventry

Beechwood Tennis Club, Coventry

Curves Gym, Kenilworth, Warwick

Ettington Park Hotel, Alderminster, Stratford upon Avon

Harbury

Leek Wootton Health Club, Leamington Spa

Wellesbourne

Abbey Fields Swimming Pool, Bridge Street, Kenilworth

Chichester, West Sussex

Community Centre, Spinney Hill

Connections, Ryton-on-Dunsmore

Cubbington

David Lloyd, Aston, Birmingham

Different venues every day

Gloucester

Henley-in-Arden

Hinkley

Holiday Inn Rugby/Northampton, off A428, Northampton

Holiday Inn, Homer Road, Solihull

Kenilworth

Kenilworth Golf Club

Keningworth Swimming pool, Keningworth

Kineton

Kings Heath, Birmingham, West Midlands

Leamington Rugby Football Club, Moorfields, Kenilworth Road, Leamington Spa

Manchester

Napton Village Hall, The Crescent, Napton on the Hill, Southam

Pure Gym, Croft Road, Coventry

Reflections, Chesford Cottages, Kenilworth

Other

.0%0.0%0.0%04.3%1.0%0.0%0.0%0.0%0.0%0.0%0.4%1

.0%0.0%0.0%0.0%02.9%1.0%0.0%0.0%0.0%0.0%0.4%1

.0%0.0%0.0%0.0%0.0%0.0%04.5%1.0%0.0%0.0%0.4%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%03.4%1.4%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%03.3%1.0%0.4%1

.0%0.0%03.8%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.4%1

.0%0.0%0.0%0.0%0.0%0.0%04.5%1.0%0.0%0.0%0.4%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%03.4%1.4%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%03.4%1.4%1

.0%0.0%0.0%04.3%1.0%0.0%0.0%0.0%0.0%0.0%0.4%1

.0%0.0%03.8%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.4%1

.0%0.0%0.0%0.0%0.0%0.0%04.5%1.0%0.0%0.0%0.4%1

.0%0.0%0.0%0.0%0.0%04.5%1.0%0.0%0.0%0.0%0.4%1

.0%0.0%03.8%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.4%1

.0%0.0%0.0%0.0%0.0%0.0%04.5%1.0%0.0%0.0%0.4%1

.0%03.7%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.4%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%04.0%1.0%0.0%0.4%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%03.4%1.4%1

.0%0.0%0.0%0.0%0.0%04.5%1.0%0.0%0.0%0.0%0.4%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%03.3%1.0%0.4%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%03.3%1.0%0.4%1

.0%0.0%0.0%0.0%02.9%1.0%0.0%0.0%0.0%0.0%0.4%1

10.5%2.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.8%2

.0%0.0%0.0%04.3%12.9%1.0%0.0%0.0%0.0%0.0%0.8%2

.0%0.0%0.0%0.0%0.0%0.0%04.5%14.0%1.0%0.0%0.8%2

10.5%2.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.8%2

.0%0.0%0.0%08.7%2.0%0.0%0.0%0.0%0.0%0.0%0.8%2

.0%0.0%0.0%0.0%05.9%2.0%0.0%0.0%0.0%0.0%0.8%2

.0%0.0%0.0%0.0%08.8%3.0%0.0%0.0%0.0%0.0%01.2%3

.0%0.0%0.0%0.0%05.9%24.5%1.0%0.0%0.0%0.0%01.2%3

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%010.0%3.0%01.2%3

Q27c. Where do you or members of your household normally go to use a gym/ health club/ sports facility?

(c…

J11385 Warwick Household Survey - Weighted Results Tabulations by Zone RMG:Clarity July 2013 Page 82

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%Num

%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321

ZoneBase: Those using a gym/ health club/ sports facility

Rowland Cricket Club, College Close, Rugby

School Gym, Birmingham

Simply Gym, Cannon Park Centre, Lynchgate Road, Coventry

Southam

Stratford-upon-Avon Golf Club, Tiddington Road, Stratford-upon-Avon

Stratford Manor Leisure Club, Stratford-upon-Avon

Studio Warwick, Old Square, Warwick

The Alan Higgs Centre, Allard Way, Coventry

The Gregg Centre, Alcester

Unsure of the name

Virgin Active, Leicester Road, Rugby

Warwick School, Myton Road, Warwick

Warwick Sports Club, Hampton Road, Warwick

Warwick University Gym

Welcombe Hotel Spa & Golf Club, Warwick Road, Stratford-upon-Avon

Work Gym in Gaydon

Other

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%03.4%1.4%1

.0%03.7%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.4%1

.0%0.0%0.0%0.0%02.9%1.0%0.0%0.0%0.0%0.0%0.4%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%03.3%1.0%0.4%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%04.0%1.0%0.0%0.4%1

.0%0.0%0.0%0.0%0.0%04.5%1.0%0.0%0.0%0.0%0.4%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%04.0%1.0%0.0%0.4%1

.0%03.7%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.4%1

.0%0.0%0.0%0.0%0.0%04.5%1.0%0.0%0.0%0.0%0.4%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%03.4%1.4%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%04.0%1.0%0.0%0.4%1

.0%0.0%03.8%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.4%1

.0%0.0%0.0%0.0%0.0%0.0%04.5%1.0%0.0%0.0%0.4%1

.0%0.0%0.0%0.0%02.9%1.0%0.0%0.0%0.0%0.0%0.4%1

.0%0.0%03.8%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.4%1

.0%0.0%0.0%0.0%0.0%0.0%04.5%1.0%0.0%0.0%0.4%1

Q27c. Where do you or members of your household normally go to use a gym/ health club/ sports facility?

%Num

%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321

ZoneBase: Those visiting museum/ theatre/ gallery

Base: Those visiting museum/ theatre/ gallery

100.0%34100.0%57100.0%54100.0%47100.0%84100.0%51100.0%49100.0%50100.0%59100.0%67100.0%552

Q27d. Where do you or members of your household normally go to a museum, theatre, gallery or other place of historical/ cultural interest?

(c…

J11385 Warwick Household Survey - Weighted Results Tabulations by Zone RMG:Clarity July 2013 Page 83

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%Num

%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321

ZoneBase: Those visiting museum/ theatre/ gallery

Coventry

Leamington Spa Town Centre

Warwick Town Centre

Stratford-upon-Avon

Kenilworth Town Centre

Rugby

Solihull

Banbury

Birmingham - Acocks Green

Birmingham - Hall Green

Daventry

Redditch

.0%01.8%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%1

.0%0.0%01.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%1

2.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%1

.0%0.0%01.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%1

2.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%1

.0%0.0%07.4%4.0%0.0%0.0%0.0%0.0%0.0%01.5%1.9%5

.0%0.0%0.0%0.0%0.0%09.8%54.1%2.0%0.0%0.0%01.3%7

.0%0.0%0.0%010.6%52.4%2.0%0.0%0.0%0.0%0.0%01.3%7

38.2%1322.8%133.7%24.3%21.2%15.9%310.2%56.0%310.2%66.0%49.4%52

5.9%215.8%911.1%610.6%54.8%42.0%116.3%812.0%622.0%1317.9%1212.0%66

5.9%25.3%35.6%317.0%81.2%1.0%020.4%1034.0%1723.7%1434.3%2314.7%81

2.9%15.3%37.4%419.1%956.0%4733.3%174.1%212.0%68.5%53.0%217.4%96

Q27d. Where do you or members of your household normally go to a museum, theatre, gallery or other place of historical/ cultural interest?

(c…

J11385 Warwick Household Survey - Weighted Results Tabulations by Zone RMG:Clarity July 2013 Page 84

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%Num

%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321

ZoneBase: Those visiting museum/ theatre/ gallery

London

Birmingham City Centre

Varies

Abroad/ on holiday

Any National Trust venues

Birmingham Hippodrome, Hurst Street, Birmingham

Oxford

Depends on where exhibition is being held

Compton Verney

Warwick Arts Centre, Gibbet Hill Road, Coventry

Belgrade Theatre, Coventry

Cheltenham

Cornwall

Henley-in-Arden

Herbert Art Gallery & Museum, Jordan Well, Coventry

Malvern

Morton

Upton House, Banbury

Wellesbourne

York

Aylesbury

Baddesley Clinton

Birmingham Museum & Art Gallery

Black Country Museum

Bristol

Cambridge

Charlton House, Charlton Road, London

Devon

Don't know

Edinburgh

Gaydon

Gloucestershire

Industrial Museums throughout The Midlands

Ironbridge

Kenilworth Castle

Other

.0%0.0%0.0%0.0%0.0%0.0%0.0%02.0%1.0%0.0%0.2%1

.0%01.8%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%02.0%1.0%0.0%0.2%1

.0%0.0%0.0%0.0%0.0%0.0%02.0%1.0%0.0%0.0%0.2%1

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.0%0.0%0.0%0.0%0.0%0.0%02.0%1.0%0.0%0.0%0.2%1

.0%0.0%0.0%0.0%0.0%02.0%1.0%0.0%0.0%0.0%0.2%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.7%1.0%0.2%1

2.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%1

.0%0.0%0.0%02.1%1.0%0.0%0.0%0.0%0.0%0.0%0.2%1

.0%0.0%0.0%0.0%0.0%02.0%1.0%0.0%0.0%0.0%0.2%1

.0%0.0%0.0%0.0%0.0%0.0%02.0%1.0%0.0%0.0%0.2%1

.0%0.0%01.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%1

.0%01.8%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%1

.0%0.0%01.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%1

.0%0.0%0.0%0.0%0.0%02.0%1.0%0.0%01.7%1.0%0.4%2

2.9%1.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.0%0.4%2

5.9%2.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.4%2

.0%0.0%0.0%0.0%0.0%02.0%1.0%0.0%0.0%01.5%1.4%2

.0%01.8%1.0%0.0%0.0%0.0%0.0%0.0%01.7%1.0%0.4%2

.0%0.0%0.0%0.0%02.4%2.0%0.0%0.0%0.0%0.0%0.4%2

.0%0.0%03.7%2.0%0.0%0.0%0.0%0.0%0.0%0.0%0.4%2

2.9%11.8%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.4%2

.0%0.0%0.0%02.1%11.2%1.0%0.0%0.0%0.0%0.0%0.4%2

.0%0.0%0.0%0.0%0.0%02.0%12.0%1.0%0.0%0.0%0.4%2

.0%0.0%0.0%02.1%1.0%02.0%1.0%0.0%0.0%01.5%1.5%3

.0%0.0%0.0%02.1%1.0%0.0%02.0%1.0%0.0%01.5%1.5%3

2.9%1.0%0.0%02.1%1.0%0.0%02.0%1.0%0.0%01.5%1.7%4

.0%03.5%21.9%1.0%01.2%1.0%0.0%0.0%01.7%1.0%0.9%5

2.9%11.8%11.9%1.0%02.4%2.0%02.0%1.0%0.0%01.5%11.3%7

.0%01.8%11.9%1.0%0.0%03.9%22.0%12.0%11.7%1.0%01.3%7

.0%03.5%23.7%22.1%13.6%3.0%02.0%12.0%1.0%0.0%01.8%10

5.9%21.8%13.7%26.4%33.6%35.9%34.1%26.0%35.1%31.5%14.2%23

.0%08.8%520.4%1112.8%63.6%32.0%110.2%52.0%13.4%23.0%26.5%36

14.7%517.5%1016.7%94.3%214.3%1219.6%1010.2%514.0%716.9%1023.9%1615.6%86

Q27d. Where do you or members of your household normally go to a museum, theatre, gallery or other place of historical/ cultural interest?

(c…

J11385 Warwick Household Survey - Weighted Results Tabulations by Zone RMG:Clarity July 2013 Page 85

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%Num

%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321

ZoneBase: Those visiting museum/ theatre/ gallery

Knebworth

Lindisfarne Gospels, Palace Green Library, Durham

Liverpool

Loft Theatre, Leamington Spa

Market Hall Museum, Market Place, Warwick

Midland Air Museum, Rowley Road, Baginton

Offchurch

Redding

Royal Pump Rooms, The Parade, Leamington Spa

Royal Spa Centre, Newbold Terrace, Leamington Spa

Tate Modern, London

The Shugborough Estate, Stafford

Towcester

Warwickshire

Other

.0%0.0%01.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%1

.0%0.0%0.0%0.0%0.0%0.0%02.0%1.0%0.0%0.0%0.2%1

.0%0.0%0.0%0.0%0.0%02.0%1.0%0.0%0.0%0.0%0.2%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%02.0%1.0%0.0%0.2%1

.0%0.0%0.0%02.1%1.0%0.0%0.0%0.0%0.0%0.0%0.2%1

.0%01.8%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%1

.0%0.0%01.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.5%1.2%1

.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.0%0.2%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.7%1.0%0.2%1

.0%0.0%0.0%0.0%0.0%02.0%1.0%0.0%0.0%0.0%0.2%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%02.0%1.0%0.0%0.2%1

.0%0.0%0.0%0.0%0.0%02.0%1.0%0.0%0.0%0.0%0.2%1

.0%01.8%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%1

Q27d. Where do you or members of your household normally go to a museum, theatre, gallery or other place of historical/ cultural interest?

%Num

%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321

ZoneBase: Those going to pub/ bar/ nightclub

Base: Those going to pub/ bar/ nightclub

Leamington Spa Town Centre

Coventry

Stratford-upon-Avon

Warwick Town Centre

Kenilworth Town Centre

Rugby

Knowle

Solihull

Banbury

Birmingham - Acocks Green

Birmingham - Hall Green

Shirley

Welltham

.0%0.0%0.0%0.0%0.0%0.0%02.0%1.0%0.0%0.0%0.2%1

.0%0.0%01.8%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%01.9%1.0%0.0%0.2%1

.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.0%0.2%1

.0%0.0%0.0%0.0%0.0%02.0%1.0%0.0%0.0%0.0%0.2%1

.0%0.0%07.0%4.0%0.0%0.0%0.0%0.0%0.0%0.0%0.7%4

.0%0.0%07.0%4.0%0.0%0.0%0.0%0.0%0.0%0.0%0.7%4

.0%0.0%0.0%0.0%0.0%026.5%138.2%41.9%1.0%0.0%03.3%18

.0%0.0%01.8%178.0%3916.0%132.0%1.0%0.0%05.8%31.9%110.6%58

2.6%19.2%610.5%62.0%11.2%1.0%06.1%35.8%359.6%3113.2%710.8%59

46.2%1856.9%375.3%3.0%01.2%12.0%1.0%0.0%0.0%0.0%011.0%60

2.6%1.0%0.0%02.0%165.4%5330.6%152.0%15.8%3.0%01.9%113.7%75

2.6%13.1%25.3%36.0%32.5%24.1%216.3%865.4%3425.0%1358.5%3118.1%99

100.0%39100.0%65100.0%57100.0%50100.0%81100.0%49100.0%49100.0%52100.0%52100.0%53100.0%547

Q27e. Where do you or members of your household normally go to a pub/ bar/ nightclub/ music venue?

(c…

J11385 Warwick Household Survey - Weighted Results Tabulations by Zone RMG:Clarity July 2013 Page 86

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%Num

%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321

ZoneBase: Those going to pub/ bar/ nightclub

Varies

Henley-in-Arden

Warwickshire

Southam

Lapworth

Earlswood

Local country pubs, Warwickshire

London

Long Itchington

Birmingham City Centre

Ettington, Warwickshire

Hampton Lucy

Harbury

Studley

Wellesbourne

Wolston

Barford

Cotswolds

Cubbington

Kineton

Leamington Spa (not in the town centre)

Milton Lindsay

Old Mill Inn, Baginton

Tiddington

Ufton

Wellford-upon-Avon

Avon Dassett

Balsall Common

Bascott

Bishops Itchington

Bishops Tachbrook

Brandon

Bubbenhall

Chadwick End

Church Lawford

Churchill

Claverdon

Clifford Chambers

Other

.0%01.5%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%1

.0%01.5%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%1

2.6%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%1

.0%0.0%0.0%0.0%0.0%02.0%1.0%0.0%0.0%0.0%0.2%1

.0%0.0%01.8%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%1

.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.0%0.2%1

.0%0.0%0.0%0.0%0.0%02.0%1.0%0.0%0.0%0.0%0.2%1

.0%0.0%0.0%0.0%0.0%0.0%02.0%1.0%0.0%0.0%0.2%1

.0%0.0%0.0%0.0%0.0%0.0%02.0%1.0%0.0%0.0%0.2%1

.0%0.0%0.0%0.0%0.0%0.0%02.0%1.0%0.0%0.0%0.2%1

.0%0.0%01.8%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%1

.0%0.0%0.0%0.0%0.0%0.0%02.0%1.0%0.0%0.0%0.2%1

.0%01.5%1.0%0.0%0.0%0.0%0.0%0.0%0.0%01.9%1.4%2

.0%0.0%0.0%0.0%0.0%0.0%0.0%01.9%1.0%01.9%1.4%2

5.1%2.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.4%2

.0%0.0%0.0%0.0%02.5%2.0%0.0%0.0%0.0%0.0%0.4%2

.0%03.1%2.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.4%2

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%03.8%2.4%2

2.6%1.0%0.0%0.0%0.0%0.0%02.0%1.0%0.0%0.0%0.4%2

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%03.8%2.4%2

.0%01.5%1.0%02.0%1.0%0.0%0.0%0.0%0.0%0.0%0.4%2

.0%01.5%1.0%0.0%0.0%0.0%0.0%0.0%01.9%1.0%0.4%2

.0%0.0%0.0%0.0%0.0%06.1%3.0%0.0%0.0%0.0%0.5%3

5.1%21.5%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.5%3

.0%03.1%21.8%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.5%3

.0%0.0%0.0%0.0%0.0%0.0%04.1%21.9%1.0%0.0%0.5%3

.0%03.1%2.0%0.0%0.0%0.0%02.0%1.0%0.0%0.0%0.5%3

7.7%3.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.5%3

.0%0.0%01.8%1.0%0.0%0.0%02.0%1.0%01.9%1.0%0.5%3

.0%0.0%0.0%02.0%1.0%0.0%04.1%21.9%1.0%0.0%0.7%4

2.6%11.5%1.0%0.0%0.0%0.0%02.0%1.0%0.0%01.9%1.7%4

2.6%11.5%1.0%0.0%0.0%02.0%12.0%1.0%0.0%01.9%1.9%5

.0%0.0%08.8%5.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%5

.0%0.0%012.3%7.0%0.0%0.0%0.0%0.0%0.0%0.0%01.3%7

.0%0.0%0.0%0.0%0.0%0.0%014.3%71.9%1.0%0.0%01.5%8

2.6%1.0%01.8%16.0%31.2%1.0%04.1%2.0%01.9%11.9%11.8%10

.0%03.1%212.3%7.0%01.2%1.0%0.0%0.0%0.0%0.0%01.8%10

5.1%23.1%23.5%2.0%02.5%28.2%48.2%41.9%11.9%11.9%13.5%19

Q27e. Where do you or members of your household normally go to a pub/ bar/ nightclub/ music venue?

(c…

J11385 Warwick Household Survey - Weighted Results Tabulations by Zone RMG:Clarity July 2013 Page 87

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%Num

%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321

ZoneBase: Those going to pub/ bar/ nightclub

Doncaster

Dorridge

Earlston

Fenny Compton

Frankton

Greenlane

Kilsby

Kings Head, Church Hill, Cubbington

Leek Wootton

LG Arena, National Exhibition Centre, Birmingham

Lillington

Loxley

Lulworth

Malvern

Manchester

Meridon

Moreton-in-Marsh

Newnham

Oxhill

Princethorpe

R N A Club Riverside, Adelaide Road, Leamington Spa

Radford Semele

Rowington

Sambourne

Shrewley

Snitterfield

Social Club, School Street, Southam

South Warwickshire

Stockton

Stratford district

Stratford Golf Club

Stretton-on-Dunsmore

Other

.0%0.0%0.0%0.0%0.0%02.0%1.0%0.0%0.0%0.0%0.2%1

.0%0.0%0.0%02.0%1.0%0.0%0.0%0.0%0.0%0.0%0.2%1

.0%0.0%0.0%0.0%0.0%0.0%02.0%1.0%0.0%0.0%0.2%1

.0%0.0%0.0%0.0%0.0%0.0%02.0%1.0%0.0%0.0%0.2%1

2.6%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%1

.0%0.0%0.0%0.0%0.0%0.0%02.0%1.0%0.0%0.0%0.2%1

.0%01.5%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%1

.0%0.0%01.8%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%1

.0%0.0%01.8%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%1

.0%0.0%01.8%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%01.9%1.0%0.0%0.2%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.9%1.2%1

.0%0.0%0.0%0.0%0.0%02.0%1.0%0.0%0.0%0.0%0.2%1

2.6%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%01.9%1.0%0.0%0.2%1

2.6%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%1

.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.0%0.2%1

.0%0.0%01.8%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.9%1.0%0.2%1

.0%0.0%01.8%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%1

2.6%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.9%1.2%1

.0%0.0%0.0%0.0%0.0%02.0%1.0%0.0%0.0%0.0%0.2%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%01.9%1.0%0.0%0.2%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.9%1.2%1

.0%0.0%0.0%0.0%0.0%0.0%02.0%1.0%0.0%0.0%0.2%1

.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.0%0.2%1

.0%0.0%0.0%0.0%0.0%02.0%1.0%0.0%0.0%0.0%0.2%1

.0%0.0%0.0%0.0%0.0%0.0%02.0%1.0%0.0%0.0%0.2%1

.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.0%0.2%1

.0%0.0%01.8%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%1

.0%01.5%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%1

Q27e. Where do you or members of your household normally go to a pub/ bar/ nightclub/ music venue?

(c…

J11385 Warwick Household Survey - Weighted Results Tabulations by Zone RMG:Clarity July 2013 Page 88

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%Num

%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321

ZoneBase: Those going to pub/ bar/ nightclub

Tanworth-in-Arden

The Black Boy, Warwick Road, Knowle, Solihull

The Malt Shovel, Barston Lane, Barston

The Moorings, Myton Road, Leamington Spa

The Red Lion, Hunningham

Uston

Village near Lemington

Wales

Other

.0%0.0%0.0%0.0%0.0%0.0%0.0%01.9%1.0%0.0%0.2%1

.0%0.0%0.0%0.0%0.0%02.0%1.0%0.0%0.0%0.0%0.2%1

.0%0.0%0.0%0.0%0.0%0.0%02.0%1.0%0.0%0.0%0.2%1

.0%0.0%0.0%0.0%0.0%02.0%1.0%0.0%0.0%0.0%0.2%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%01.9%1.0%0.0%0.2%1

.0%0.0%01.8%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%1

.0%0.0%01.8%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%1

.0%0.0%01.8%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%1

Q27e. Where do you or members of your household normally go to a pub/ bar/ nightclub/ music venue?

%Num

%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321

ZoneBase: Those going to restaurant

Base: Those going to restaurant

Leamington Spa Town Centre

Kenilworth Town Centre

Stratford-upon-Avon

Coventry

Warwick Town Centre

Solihull

Rugby

Knowle

Banbury

Nuneaton

Alcester

Birmingham - Acocks Green

Daventry

.0%0.0%0.0%0.0%0.0%01.6%1.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.3%1.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.3%1.0%0.1%1

.0%0.0%0.0%0.0%0.9%11.6%1.0%0.0%0.0%0.0%0.3%2

.0%0.0%0.0%0.0%0.0%0.0%03.6%2.0%01.3%1.0%0.4%3

.0%01.2%15.5%4.0%0.0%0.0%0.0%0.0%0.0%0.0%0.7%5

.0%0.0%0.0%0.0%0.0%020.3%133.6%2.0%0.0%0.0%02.0%15

1.9%1.0%020.5%151.6%1.9%1.0%0.0%0.0%0.0%0.0%02.4%18

5.8%313.1%1113.7%103.2%2.9%11.6%15.5%37.9%646.8%378.3%710.9%81

.0%0.0%01.4%14.8%347.3%5334.4%22.0%02.6%23.8%31.2%111.5%85

53.8%2859.5%504.1%31.6%1.0%0.0%0.0%0.0%02.5%22.4%211.6%86

1.9%11.2%16.8%573.0%4623.2%263.1%21.8%11.3%15.1%43.6%312.1%90

7.7%42.4%21.4%17.9%510.7%1212.5%849.1%2773.7%5619.0%1565.5%5524.9%185

100.0%52100.0%84100.0%73100.0%63100.0%112100.0%64100.0%55100.0%76100.0%79100.0%84100.0%742

Q27f. Where do you or members of your household normally go to a restaurant?

(c…

J11385 Warwick Household Survey - Weighted Results Tabulations by Zone RMG:Clarity July 2013 Page 89

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%Num

%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321

ZoneBase: Those going to restaurant

Varies

Henley-in-Arden

Warwickshire

Southam

Birmingham

Holiday locations

Dorridge

Earlswood

Hampton Lucy

Lapworth

Wellesbourne

Alderminster

Baginton

Dunchurch

Gaydon

Hockley Heath

Leicester

London

Preston Bagot

Priors Hardwick

Radford Semele

Welford-upon-Avon

Balsall Common

Barford

Bascott

Beef, Warwick Road, Kenilworth

Bicester

Bishops Tachbrook

Bistrot Pierre, Park Street, Leamington Spa

Bourton

Bristol

Bromsgrove

Bubbinhal

Burford

Chadwick End

Cheltnam

Cornwall

Cotswolds

Cubbington

Other

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.2%1.1%1

1.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.9%1.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.2%1.1%1

.0%0.0%01.4%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%01.3%1.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.9%1.0%0.0%0.0%0.0%0.0%0.1%1

.0%01.2%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.2%1.1%1

.0%0.0%0.0%0.0%0.9%1.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.3%1.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%01.8%1.0%0.0%0.0%0.1%1

1.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.9%1.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%01.8%1.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.3%1.0%0.1%1

.0%0.0%0.0%0.0%0.9%1.0%0.0%0.0%0.0%0.0%0.1%1

.0%01.2%1.0%0.0%0.0%0.0%0.0%0.0%0.0%01.2%1.3%2

.0%0.0%0.0%0.0%0.0%0.0%0.0%01.3%11.3%1.0%0.3%2

.0%0.0%0.0%0.0%0.9%1.0%01.8%1.0%0.0%0.0%0.3%2

.0%0.0%01.4%1.0%0.9%1.0%0.0%0.0%0.0%0.0%0.3%2

.0%01.2%1.0%0.0%0.0%01.6%1.0%0.0%0.0%0.0%0.3%2

.0%0.0%0.0%0.0%01.8%2.0%0.0%0.0%0.0%0.0%0.3%2

.0%0.0%02.7%2.0%0.0%0.0%0.0%0.0%0.0%0.0%0.3%2

1.9%1.0%0.0%0.0%0.0%0.0%0.0%01.3%1.0%0.0%0.3%2

.0%0.0%0.0%0.0%0.0%03.1%2.0%0.0%0.0%0.0%0.3%2

.0%0.0%0.0%0.0%0.9%1.0%0.0%0.0%0.0%01.2%1.3%2

.0%02.4%2.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.3%2

5.8%3.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.4%3

.0%0.0%04.1%3.0%0.0%0.0%0.0%0.0%0.0%0.0%0.4%3

1.9%12.4%2.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.4%3

.0%0.0%04.1%3.0%0.0%0.0%0.0%0.0%0.0%0.0%0.4%3

.0%0.0%04.1%3.0%0.0%0.0%0.0%0.0%0.0%0.0%0.4%3

.0%0.0%0.0%01.6%1.0%0.0%01.8%1.0%01.3%11.2%1.5%4

.0%0.0%02.7%2.0%0.0%0.0%01.8%1.0%01.3%11.2%1.7%5

.0%0.0%0.0%0.0%0.9%1.0%09.1%5.0%0.0%0.0%0.8%6

.0%02.4%22.7%23.2%2.9%1.0%03.6%2.0%02.5%22.4%21.8%13

.0%03.6%312.3%9.0%0.9%1.0%01.8%1.0%0.0%0.0%01.9%14

3.8%2.0%08.2%63.2%22.7%34.7%35.5%35.3%46.3%53.6%34.2%31

Q27f. Where do you or members of your household normally go to a restaurant?

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%Num

%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321

ZoneBase: Those going to restaurant

Devon

Ettington

Evesham

Finsthorpe

Frankie & Benny's, Junction One Retail Park, Rugby

Harlow

Kent

Kineton

Kings Lynn

Kytes Hardwick

Long Itchington

Loughborough

Lutterworth

Milton Lindsay

Norfolk

North Wales

Outskirts of Coventry

Pershore

Pillerton Priors

Princethorpe

Priors Marston

Rothley, Leicestershire

Rugley

Salisbury

Shipston-on-Stour

Shreway

Stockton

Stratford Road, Warwick

Sutton Coldfield

The Abbey Hotel, Dagnell End Road, Redditch

The Forest Hotel, Station Approach, Dorridge

The Friendly Inn, Main Street, Frankton, Rugby

The King's Head, Warwick Road, Wellesbourne

Other

1.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%01.6%1.0%0.0%0.0%0.0%0.1%1

.0%0.0%01.4%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%01.2%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.9%1.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.3%1.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%01.8%1.0%0.0%0.0%0.1%1

.0%01.2%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%01.2%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.2%1.1%1

.0%0.0%01.4%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%01.2%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%01.6%1.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%01.6%1.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%01.6%1.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%01.3%1.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.9%1.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%01.3%1.0%0.0%0.1%1

.0%01.2%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%01.2%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%01.3%1.0%0.0%0.1%1

.0%01.2%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%01.8%1.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%01.6%1.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.2%1.1%1

1.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.3%1.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%01.8%1.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%01.6%1.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%01.6%1.0%0.0%0.0%0.0%0.1%1

1.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

1.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%01.6%1.0%0.0%0.0%0.0%0.1%1

Q27f. Where do you or members of your household normally go to a restaurant?

(c…

J11385 Warwick Household Survey - Weighted Results Tabulations by Zone RMG:Clarity July 2013 Page 91

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%Num

%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321

ZoneBase: Those going to restaurant

The Moorings, Myton Road, Leamington Spa

The Shoulder of Mutton, Brookside, Rugby

Tiddington

Ufton

Warwick / Leamington Spa

Whichford

Woolston

Worcester

Other

1.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%01.6%1.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.2%1.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.3%1.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%01.8%1.0%0.0%0.0%0.1%1

1.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%01.6%1.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%01.3%1.0%0.0%0.1%1

Q27f. Where do you or members of your household normally go to a restaurant?

%Num

%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321

ZoneBase: Those going tenpin bowling

Base: Those going tenpin bowling

Tenpin Bowling, Leamington Spa

Tenpin Bowling, Cross Point, Business Park, Coventry

Hollywood Bowl, Park Way, Rubery

Rugby Super Bowl, Junction One Retail Park, Rugby

Walsgrave Triangle, Coventry

Acocks Green Complex, Solihull

Electric Cinema, Station Street, Birmingham

Local club, Thatchbrook

Spain

Tamworth

Varies

Other

.0%0.0%0.0%0.0%04.5%1.0%0.0%0.0%0.0%0.0%0.7%1

.0%0.0%0.0%0.0%04.5%1.0%0.0%0.0%0.0%0.0%0.7%1

.0%0.0%09.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.7%1

.0%0.0%0.0%0.0%0.0%0.0%07.1%1.0%0.0%0.0%0.7%1

.0%0.0%09.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.7%1

.0%0.0%0.0%0.0%0.0%08.3%1.0%0.0%0.0%0.0%0.7%1

.0%0.0%0.0%0.0%04.5%18.3%1.0%0.0%0.0%0.0%01.4%2

.0%0.0%0.0%0.0%0.0%0.0%021.4%3.0%0.0%0.0%02.1%3

.0%0.0%0.0%0.0%04.5%1.0%07.1%1.0%0.0%0.0%01.4%2

.0%0.0%09.1%1.0%077.3%1758.3%7.0%0.0%010.5%2.0%019.3%27

100.0%11100.0%1072.7%8100.0%74.5%125.0%364.3%9100.0%2189.5%17100.0%1371.4%100

100.0%11100.0%10100.0%11100.0%7100.0%22100.0%12100.0%14100.0%21100.0%19100.0%13100.0%140

Q27g. Where do you or members of your household normally go tenpin bowling?

%Num

%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321

ZoneBase: Those going for other leisure activities

Base: Those going for other leisure activities

100.0%4100.0%2100.0%7100.0%7100.0%6100.0%5100.0%3100.0%4100.0%7100.0%3100.0%48

Q27h. Where do you or members of your household normally go for other leisure activities?

(c…

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%Num

%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321

ZoneBase: Those going for other leisure activities

Kenilworth Town Centre

Warwick Town Centre

Leamington Spa Town Centre

Coventry

Stratford-upon-Avon

Banbury

Solihull

Varies

Ardencote Manor, The Cumsey, Lye Green Road, Warwick

Brandon

Claverdon

Cotswolds

Finham

Gaydon

Kings Norton Golf Club, Birmingham

Marykirk, Aberdeenshire

Newbold Comyn Leisure Centre, Leamington Spa

Offchurch

River Avon

Skydome Arena, Coventry

Snowdonia National Park

Southam

Stoneley

Tanworth-in-Arden

Warwick Racecourse, Hampton Street, Warwick

West Midlands Golf Club, Marsh House Farm Lane, Solihull

Wootton Wawen

Other

.0%050.0%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%02.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%014.3%1.0%02.1%1

.0%0.0%014.3%1.0%0.0%0.0%0.0%0.0%0.0%0.0%02.1%1

.0%0.0%014.3%1.0%0.0%0.0%0.0%0.0%0.0%0.0%02.1%1

25.0%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%02.1%1

.0%0.0%0.0%0.0%0.0%0.0%033.3%1.0%0.0%0.0%02.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%025.0%1.0%0.0%02.1%1

.0%0.0%0.0%0.0%0.0%020.0%1.0%0.0%0.0%0.0%02.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%025.0%1.0%0.0%02.1%1

.0%0.0%0.0%0.0%0.0%0.0%033.3%1.0%0.0%0.0%02.1%1

.0%0.0%0.0%0.0%0.0%0.0%0.0%025.0%1.0%0.0%02.1%1

.0%0.0%0.0%0.0%0.0%020.0%1.0%0.0%0.0%0.0%02.1%1

.0%0.0%014.3%1.0%0.0%0.0%0.0%0.0%0.0%0.0%02.1%1

25.0%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%02.1%1

.0%0.0%0.0%0.0%016.7%1.0%0.0%0.0%0.0%0.0%02.1%1

.0%050.0%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%02.1%1

.0%0.0%014.3%1.0%0.0%0.0%0.0%0.0%0.0%0.0%02.1%1

.0%0.0%0.0%0.0%0.0%020.0%1.0%0.0%0.0%0.0%02.1%1

.0%0.0%014.3%1.0%0.0%0.0%0.0%0.0%0.0%0.0%02.1%1

.0%0.0%014.3%114.3%133.3%240.0%2.0%0.0%0.0%033.3%114.6%7

.0%0.0%014.3%1.0%0.0%0.0%0.0%0.0%0.0%0.0%02.1%1

.0%0.0%0.0%0.0%0.0%0.0%033.3%1.0%0.0%0.0%02.1%1

50.0%2.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%04.2%2

.0%0.0%0.0%0.0%050.0%3.0%0.0%0.0%0.0%0.0%06.3%3

.0%0.0%0.0%0.0%0.0%0.0%0.0%025.0%114.3%166.7%28.3%4

.0%0.0%0.0%014.3%1.0%0.0%0.0%0.0%057.1%4.0%010.4%5

.0%0.0%0.0%071.4%5.0%0.0%0.0%0.0%014.3%1.0%012.5%6

Q27h. Where do you or members of your household normally go for other leisure activities?

%Num

%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321

ZoneBase: All respondents

Base: All respondents

18 - 24 years

25 - 34 years

35 - 44 years 5.3%45.5%67.5%72.5%24.9%75.9%53.2%310.4%117.6%84.6%55.8%58

.0%0.9%1.0%0.0%0.0%03.5%3.0%02.8%31.0%1.0%0.8%8

.0%02.7%32.2%21.2%12.1%3.0%0.0%0.9%11.9%2.9%11.3%13

100.0%75100.0%110100.0%93100.0%81100.0%143100.0%85100.0%93100.0%106100.0%105100.0%109100.0%1000

Q28. Age group of respondent

(c…

J11385 Warwick Household Survey - Weighted Results Tabulations by Zone RMG:Clarity July 2013 Page 93

Page 135: Presented by - Warwick District · cv8 1 11,021 3.69% 81.12 81 1.00 cv8 2 13,239 4.43% 8 b95 5 3,908 1.31% 93.12 93 1.00 cv35 7 5,310 1.78% b93 0 3,467 1.16% b93 8 7,783 2.60% b94

%Num

%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321

ZoneBase: All respondents

45 - 54 years

55 - 64 years

65 years or above

Refused 9.3%77.3%82.2%28.6%72.8%410.6%98.6%83.8%47.6%85.5%66.3%63

49.3%3760.9%6753.8%5060.5%4958.0%8354.1%4650.5%4745.3%4847.6%5058.7%6454.1%541

18.7%1420.9%2320.4%1916.0%1317.5%2512.9%1121.5%2019.8%2116.2%1718.3%2018.3%183

17.3%131.8%214.0%1311.1%914.7%2112.9%1116.1%1517.0%1818.1%1911.9%1313.4%134

Q28. Age group of respondent

%Num

%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321

ZoneBase: All respondents

Base: All respondents

A/B

C1

C2

D/E

Refused 10.7%810.0%115.4%511.1%93.5%510.6%99.7%93.8%48.6%99.2%107.9%79

6.7%511.8%137.5%73.7%35.6%87.1%67.5%716.0%1710.5%1110.1%118.8%88

20.0%1520.0%2219.4%1818.5%1523.8%3429.4%2520.4%1926.4%2817.1%1823.9%2622.0%220

36.0%2735.5%3945.2%4240.7%3351.0%7338.8%3341.9%3941.5%4442.9%4541.3%4542.0%420

26.7%2022.7%2522.6%2125.9%2116.1%2314.1%1220.4%1912.3%1321.0%2215.6%1719.3%193

100.0%75100.0%110100.0%93100.0%81100.0%143100.0%85100.0%93100.0%106100.0%105100.0%109100.0%1000

Q29. SEG of chief wage earner

%Num

%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321

ZoneBase: All respondents

Base: All respondents

One

Two

Three

Four or more

Refused

None

One

Two

Three

Four or more

Refused

Adults aged 16 years and over

Children aged 15 years and under

12.0%99.1%102.2%29.9%82.8%49.4%88.6%85.7%63.8%47.3%86.7%67

.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%01.4%2.0%0.0%0.0%0.0%0.0%0.2%2

6.7%5.9%16.5%62.5%24.2%61.2%13.2%310.4%1111.4%122.8%35.0%50

5.3%44.5%54.3%43.7%34.9%77.1%64.3%45.7%64.8%55.5%65.0%50

76.0%5785.5%9487.1%8184.0%6886.7%12481.2%6983.9%7878.3%8380.0%8484.4%9283.0%830

12.0%910.0%112.2%29.9%83.5%59.4%88.6%85.7%63.8%46.4%76.8%68

2.7%25.5%64.3%44.9%42.8%44.7%47.5%73.8%47.6%87.3%85.1%51

12.0%912.7%147.5%77.4%613.3%1910.6%911.8%1117.9%1917.1%186.4%711.9%119

46.7%3538.2%4258.1%5444.4%3648.3%6943.5%3745.2%4243.4%4642.9%4549.5%5446.0%460

26.7%2033.6%3728.0%2633.3%2732.2%4631.8%2726.9%2529.2%3128.6%3030.3%3330.2%302

100.0%75100.0%110100.0%93100.0%81100.0%143100.0%85100.0%93100.0%106100.0%105100.0%109100.0%1000

Q30. Number of people in the household aged:

%Num

%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321

ZoneBase: All respondents

Base: All respondents

None

One

Two 29.3%2234.5%3839.8%3725.9%2133.6%4828.2%2429.0%2731.1%3328.6%3018.3%2030.0%300

37.3%2837.3%4135.5%3344.4%3642.7%6140.0%3441.9%3944.3%4742.9%4552.3%5742.1%421

12.0%915.5%1710.8%1013.6%1113.3%1912.9%119.7%914.2%1515.2%1613.8%1513.2%132

100.0%75100.0%110100.0%93100.0%81100.0%143100.0%85100.0%93100.0%106100.0%105100.0%109100.0%1000

Q31. Number of cars in the household

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Page 136: Presented by - Warwick District · cv8 1 11,021 3.69% 81.12 81 1.00 cv8 2 13,239 4.43% 8 b95 5 3,908 1.31% 93.12 93 1.00 cv35 7 5,310 1.78% b93 0 3,467 1.16% b93 8 7,783 2.60% b94

%Num

%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321

ZoneBase: All respondents

Three or more

Refused 12.0%98.2%93.2%311.1%95.6%810.6%97.5%77.5%83.8%47.3%87.4%74

9.3%74.5%510.8%104.9%44.9%78.2%711.8%112.8%39.5%108.3%97.3%73

Q31. Number of cars in the household

%Num

%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321

ZoneBase: All respondents

Base: All respondents

Yes

No 26.7%2034.5%3829.0%2733.3%2727.3%3934.1%2930.1%2842.5%4528.6%3027.5%3031.3%313

73.3%5565.5%7271.0%6666.7%5472.7%10465.9%5669.9%6557.5%6171.4%7572.5%7968.7%687

100.0%75100.0%110100.0%93100.0%81100.0%143100.0%85100.0%93100.0%106100.0%105100.0%109100.0%1000

Q32. Would you be willing to be recontacted for future quality control purposes?

%Num

%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321

ZoneBase: All respondents

Base: All respondents

Male

Female 74.7%5672.7%8063.4%5961.7%5074.1%10665.9%5664.5%6069.8%7463.8%6764.2%7067.8%678

25.3%1927.3%3036.6%3438.3%3125.9%3734.1%2935.5%3330.2%3236.2%3835.8%3932.2%322

100.0%75100.0%110100.0%93100.0%81100.0%143100.0%85100.0%93100.0%106100.0%105100.0%109100.0%1000

Q33. Gender of respondent

J11385 Warwick Household Survey - Weighted Results Tabulations by Zone RMG:Clarity July 2013 Page 95