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Presented to: Steve Norris
Partner
Strategic Perspectives LLP
Waterloo Court
10 Theed Street
London
SE1 8ST
Tel no: 07733 122420
E-mail: [email protected]
Presented by: Saadiah Rifin
Senior Research Executive
RMG:Clarity
Trefor House
Ocean Park
Cardiff
CF24 5RE
Tel no: 02920 435807
Fax no: 02920 483540
E-mail: [email protected]
Web: www.rmg-uk.co.uk
Page 2
TABLE OF CONTENTS
BACKGROUND & METHODOLOGY .................................................................................... 3
SAMPLE BREAKDOWN ....................................................................................................... 5
STATEMENT OF RELIABILITY............................................................................................. 6
APPENDIX ONE – HOUSEHOLD SURVEY QUESTIONNAIRE ........................................... 7
APPENDIX TWO – WEIGHTED RESULTS TABULATIONS BY ZONE ............................. 41
Page 3
BACKGROUND & METHODOLOGY
A telephone survey was conducted within the Warwick catchment area, as well as the surrounding areas. The survey covered a range of aspects relating to shopping habits and in particular sought to establish the following:
Closest main town centre to the respondent’s home location Main Food Shopping
In which store respondents do most of their main food shopping o If internet, which retailer is used
Method of travel to their main food store
Whether respondents combine their main food shopping trip with other activities, and if so with what type of activity
The store used next most often for main food shopping Top-Up Food Shopping
In which store respondents undertake most of their top-up food shopping
Of all the money respondents spend on their food and household groceries, on average what proportion goes on main food shopping
Non-Food Shopping
Where respondents go most often for the following non-food items: o Clothing & footwear items (women’s, men’s, children’s and baby)
- Method of travel to its clothing & footwear shopping destination - What they like about this shopping destination
o Small domestic electrical appliances (such as irons, kettles, fans, coffee makers, food mixers
etc) o Recording media for pictures and sound (e.g. records, pre-recorded and unrecorded CDs &
DVDs, unexposed films for photographic use, etc) (excludes video games) o Audio visual, photographic, computer items (such as stereos, radios, TVs, software, cameras,
telephones, etc) o Games & toys; hobby items; sport and camping goods; and musical instruments o Pets & pet related products o Books (incl. dictionaries, encyclopaedias, text books, guidebooks and musical scores) and
stationary (incl. writing pads, envelopes pens, diaries, etc) and drawing materials o Personal/ luxury goods including jewellery, china, glass, medicine and cosmetics o Furniture, carpets, other floor coverings and household textiles (includes beds, sofas, tables,
etc) o DIY goods, decorating supplies and garden products (such as drills, lawn mowers, hammers,
hedge cutters, garden tools, plants, shrubs etc) o Large domestic appliances such as washing machines, fridges, cookers, etc
Visiting Other Locations
Frequency of visiting Leamington Spa for shopping
What improvements to Leamington Spa, if any, would make respondents visit it more often
Frequency of visiting Warwick Town Centre for shopping
What improvements to Warwick Town Centre, if any, would make respondents visit it more often
Frequency of visiting Kenilworth for shopping
What improvements to Kenilworth, if any, would make respondents visit it more often Leisure Activities
Whether respondents or members of the household undertake the following leisure activities and, if so, how often and where:
o Bingo/ Casino o Cinema o Gym/ Healthclub/ Sports Facility o Museum/ gallery or place of historical/ cultural interest/ theatre o Pub/ Bar/ nightclub/ music venue
Page 4
o Restaurant o Tenpin bowling o Other leisure activity
Demographics
Age group of respondent
Occupation/ SEG of chief wage earner
Number of people in the household
Number of cars in the household
Quality control
Gender of respondent
A total of 1,000 interviews were carried out within the Warwick catchment area, as well as the surrounding
areas between 2nd
and 8th July 2013. Interviews were conducted at RMG:Clarity’s in-house CATI (Computer
Assisted Telephone Interviewing) Unit. Respondents were contacted during the day, in the evening and at the
weekend.
Page 5
SAMPLE BREAKDOWN
Zone Postcode Sectors
Population (2011 Census)
% Sample
Proportion Sample
Adjusted Weighting
1
CV32 4 3,149 1.05%
109.33 109 1.00 CV32 5 8,230 2.75%
CV32 6 7,490 2.50%
CV32 7 13,827 4.62%
2
CV34 4 4,831 1.62%
104.81 105 1.00 CV34 5 14,218 4.75%
CV34 6 12,296 4.11%
3
CV31 1 12,171 4.07%
105.43 106 0.99 CV31 2 12,287 4.11%
CV31 3 7,072 2.36%
4
CV33 9 6,103 2.04%
93.40 93 1.00
CV47 0 2,213 0.74%
CV47 1 4,354 1.46%
CV47 2 5,145 1.72%
CV47 8 2,491 0.83%
CV47 9 2,013 0.67%
CV23 8 5,613 1.88%
5
CV8 3 6,771 2.26%
85.29 85 1.00 CV23 9 6,611 2.21%
CV3 3 7,874 2.63%
CV3 4 4,249 1.42%
6
CV3 5 13,479 4.51%
143.30 143 1.00 CV3 6 12,484 4.17%
CV4 7 8,878 2.97%
CV4 8 8,015 2.68%
7 CV8 1 11,021 3.69%
81.12 81 1.00 CV8 2 13,239 4.43%
8
B95 5 3,908 1.31%
93.12 93 1.00
CV35 7 5,310 1.78%
B93 0 3,467 1.16%
B93 8 7,783 2.60%
B94 5 3,870 1.29%
B94 6 3,510 1.17%
9
B95 6 1,755 0.59%
109.69 110 1.00
CV35 8 5,676 1.90%
CV37 0 6,733 2.25%
CV37 6 6,679 2.23%
CV37 9 11,959 4.00%
10
CV35 0 5,786 1.93%
74.50 75 1.01 CV35 9 7,837 2.62%
CV37 7 8,658 2.90%
Total 299,055 100% 1000 1000
The sample used for making telephone calls was obtained from an external supplier, who supplied telephone
numbers by postcode from their database. The telephone numbers were then sorted into the relevant postcode
sectors and zones for interviewing.
Tabulations were provided that were weighted by zone population in order to ensure that the results were
broadly representative of main food shoppers in the survey area.
Page 6
STATEMENT OF RELIABILITY
Assessment of the standard error:
1. This survey has been undertaken by a series of individual sample surveys for different postcode sectors.
2. The results are subject to the following sampling error, for which there follows an analysis.
3. The following analysis indicates the methodology used to calculate the standard error, with the standard
95% probability of being correct. The formulae for these calculations are as follows:
where p% = % sample value recorded
q% = 100% - p%
n = sample size
and where:
±3.09 (SE%) = 95% probability that the correct answer lies in the range calculated.
4. When the sampling frame for individual zones is boosted to ensure reliability, with the results subsequently
weighted proportional to population, the following analysis is used to calculate the effective sample size.
The formulae for these calculations are as follows:
k
i
iiWP
n
1
2
where k = number of zones the population and sample are divided into
n = total sample size
P = sample proportions
W = weights
5. On our sample of 1,000 interviews we have a confidence interval of 3.09 at a 95% confidence level.
The confidence interval is the plus-or-minus figure usually reported in newspaper or television opinion poll
results. For example, if you use a confidence interval of 3.09 and 50% percent of your sample picks an answer
you can be "sure" that if you had asked the question of the entire relevant population between 46.91% (50 –
3.09) and 53.09% (50 + 3.09) would have picked that answer.
The confidence level tells you how sure you can be. It is expressed as a percentage and represents how often
the true percentage of the population who would pick an answer lies within the confidence interval. The 95%
confidence level means you can be 95% certain; the 99% confidence level means you can be 99% certain.
Most researchers use the 95% confidence level.
When you put the confidence level and the confidence interval together, you can say that you are 95% sure
that the true percentage of the population is between 46.91% and 53.09%.
n
xqpSE
%%%
Page 7
APPENDIX ONE – HOUSEHOLD SURVEY QUESTIONNAIRE
Page 8
J11385 Warwick Household Survey - Final Questionnaire - 02-07-13
Telephone Introduction:
Good morning/ afternoon/ evening. My name is AgentName and I am calling from an independent research
agency RMG:Clarity.
We're simply conducting a short survey in your area about shopping and leisure activities on behalf of Warwick
District Council.
It should only take around 10 minutes to complete the interview and all of your answers will be treated with the
strictest confidence. Would you be kind enough to spare some time please?
IF YES: "JUST TO INFORM YOU THAT THIS CALL IS BEING RECORDED FOR TRAINING AND QUALITY
PURPOSES"
F1. Are you the person responsible or jointly responsible for main food shopping in your household? DO NOT READ OUT. MARK ONE BOX ONLY.
1 Yes 2 No If = 2, Prompt interviewee with message 'If not ask for person who is. If not available please thank respondent and close interview'
F2. Can I please confirm your postcode is S_Postcode? IF INCORRECT, TYPE CORRECT POSTCODE UNDER 'OTHER' BELOW
1 Postcode is correct 2 Other (specify)
Q1. Can I ask which of the following is the closest main TOWN CENTRE to where you live (i.e. not local villages, etc.)? READ OUT. MARK ONE BOX ONLY. IF NOT ON LIST, TYPE UNDER 'OTHER' BELOW - BUT NOT SMALL LOCAL VILLAGES. DO NOT TYPE IN INTERNET.
1 Alcester 2 Banbury 3 Birmingham - Acocks Green 4 Birmingham - Hall Green 5 Birmingham - Moseley 6 Birmingham - Sparkhill 7 Birmingham - Stirchley 8 Coventry 9 Daventry 10 Kenilworth 11 Knowle 12 Leamington Spa 13 Milton Keynes 14 Northampton 15 Nuneaton 16 Redditch 17 Rugby 18 Shirley 19 Solihull 20 Stratford-upon-Avon 21 Warwick 22 Welltham 23 Other (specify)
Page 9
I'd now like to ask you a few questions about your food shopping:
Q2. In which store do you normally shop at for all your household’s main food and grocery shopping needs (i.e. primarily bulk 'trolley' purchases)? DO NOT READ OUT. MARK ONE BOX ONLY. INTERVIEWER NOTE: INCLUDE STORE'S FULL NAME (E.G. TESCO EXTRA, TESCO EXPRESS, ETC) AND FULL ADDRESS E.G. ROAD NAME AND TOWN. IF RESPONDENT USES THE INTERNET. PLEASE RECORD THE NAME OF THE RETAILER ON THE NEXT QUESTION.
1 Aldi, Canners Way, Stratford-upon-Avon 2 Aldi, Central Park, Rugby 3 Aldi, Paddox Close, Rugby 4 Aldi, Radford Road, Coventry 5 Aldi, Sheaf Street, Daventry 6 Aldi, Stratford Road, Shirley 7 Asda, Abbey Park, Coventry 8 Asda, Chapel Street, Rugby 9 Asda, Chesterton Drive, Leamington Spa 10 Asda, Jubilee Crescent, Coventry 11 Asda, Walsgrave Retail Park, Coventry 12 Budgens, Wordsworth Avenue, Stratford-on-Avon 13 Co-op 34-56 Clemens Street, Leamington Spa 14 Co-op, Coventry Sreet, Southam 15 Co-op, Cressida Drive, Warwick 16 Co-op, Henley Street, Stratford-upon-Avon 17 Co-op, High Street, Leamington Spa 18 Co-op, Loxley Close, Wellesbourne 19 Co-op, Townsend Lane, Rugby 20 Hillers Farm Shop, Alcester 21 Hunningham House Farm, Hunningham, Lemington Spa 22 Iceland, 2 Warwick Road, Kenilworth 23 Iceland, 56 Bath Street, Leamington Spa 24 Iceland, Binley Road, Coventry 25 Iceland, Cannon Park, Coventry 26 Iceland, Queen Victoria Street, Coventry 27 Iceland, The Clock Towers Shopping Centre, Rugby 28 Lidl, Bilton Road, Rugby 29 Lidl, Myton Road, Leamington Spa 30 Local stores, Claverdon 31 Local stores, Coventry 32 Local stores, Cubbington 33 Local stores, Dorridge 34 Local stores, Henley-in-Arden 35 Local stores, Kenilworth 36 Local stores, Leamington Spa 37 Local stores, Solihull 38 Local stores, Southam 39 Local stores, Warwick 40 Local stores, Weston-under-Wetherley 41 Londis, Newland Road, Leamington Spa 42 Marks & Spencer, 70 Parade, Leamington Spa 43 Marks & Spencer, Bridge Street, Stratford-upon-Avon 44 Marks & Spencer, Mill Lane, Solihull 45 Marks & Spencer, Upper Precinct, Coventry 46 Morrisons, Alcester Road, Stratford upon Avon 47 Morrisons, Alvis Retail Park, Holyhead Road, Coventry 48 Morrisons, Binley, Coventry 49 Morrisons, Clearwell Road, Redditch 50 Morrisons, George Road, Solihull 51 Morrisons, Old Warwick Road, Leamington Spa 52 Morrisons, Parkgate Road, Coventry 53 Morrisons, Stratford Road, Shirley 54 Netto, Jubilee Crescent, Radford
Page 10
55 Sainsbury's, 2 Park Street, Warwick 56 Sainsbury's, Abbey Retail Park, Redditch 57 Sainsbury's, Austin Drive, Coventry 58 Sainsbury's, Bridge Street, Stratford-upon-Avon 59 Sainsbury's, Clifton Road, Rugby 60 Sainsbury's, Coton End, Warwick 61 Sainsbury's, Dunchurch Road, Rugby 62 Sainsbury's, Fletchhamstead Highway, Coventry 63 Sainsbury's, Leamington Shopping Park, Leamington Spa 64 Sainsbury's, Poplar Way, Solihull 65 Sainsbury's, Saltisford, Warwick 66 Sainsbury's, Stratford Road, Shirley, Solihull 67 Sainsbury's, The Saltisford, Warwick 68 Sainsbury's, Trinity Street, Coventry 69 Sainsbury's, Warwick Road, Kenilworth 70 Tesco Express, Ashby Fields Local Centre, Daventry 71 Tesco Express, Sheldon Square, Coventry 72 Tesco Express, Units 1&2 Leyes Lane, Kenilworth 73 Tesco Express, Walsgrave Road, Coventry 74 Tesco Metro, 22-24 The Parade, Leamington Spa 75 Tesco, Arena Park, Phoenix Way, Coventry 76 Tesco, Birmingham Road, Stratford-upon-Avon 77 Tesco, Cannon Park Centre, Lynchgate Road, Coventry 78 Tesco, Clifford Bridge Road, Walsgrave, Coventry 79 Tesco, Emscote Road, Warwick 80 Tesco, Jubilee Cross, Lychgate Road, Coventry 81 Tesco, Leicester Road, Rugby 82 Tesco, Monkspath Business Park, Solihull 83 Tesco, Newstreet, Daventry 84 Tesco, Shakespeare Centre, Redditch 85 Tesco, St. Johns Way, Knowle, Solihull 86 Tesco, Stratford Road, Solihull 87 Tesco, Warwick Road, Solihull 88 Waitrose, Bertie Road, Kenilworth 89 Waitrose, Bowen Square, Daventry 90 Waitrose, Stratford Road, Hall Green, Birmingham 91 Internet (specify retailer on next question) 92 Other (specify) If <> 91, do not ask 'Q2a' If = 91, do not ask 'Q3' If = 91, do not ask 'Q4'
Q2a. Which internet retailer do you use? DO NOT READ OUT. MARK ONE BOX ONLY. IF NOT ON LIST, SPECIFY UNDER OTHER BELOW.
1 Asda 2 Tesco 3 Sainsbury's 4 Other (specify)
Page 11
Q3. How do you normally travel to Q2? DO NOT READ OUT. MARK ONE BOX ONLY. IF CAR/ VAN, PLEASE PROBE AS TO WHETHER THEY ARE THE DRIVER OR PASSENGER.
1 Car / van (as driver) 2 Car / van (as passenger) 3 Bicycle 4 Bus, minibus or coach 5 Goods delivered 6 Mobility scooter 7 Motorcycle, scooter or moped 8 Taxi 9 Train 10 Using park & ride facility 11 Walk 12 Other (specify)
Q4. When you visit Q2 for your main food shopping, do you combine your shopping with other activities (for example non-food shopping, leisure / entertainment, visiting restaurants, bars, banks, etc.)? If so, what activities? DO NOT READ OUT. MARK ALL THAT APPLY. IF NOT ON LIST, TYPE UNDER 'OTHER' BELOW. (22 maximum responses)
1 Yes - non-food shopping 2 Yes - other food shopping 3 Yes - bars/pubs 4 Yes - bingo 5 Yes - cafes 6 Yes - cinemas 7 Yes - get petrol 8 Yes - go to park 9 Yes - gyms/ health and fitness 10 Yes - library 11 Yes - markets 12 Yes - meeting family 13 Yes - meeting friends 14 Yes - museums/ art gallery 15 Yes - other service (travel agent, estate agent) 16 Yes - personal service (hairdressers, beauty salon) 17 Yes - restaurants 18 Yes - swimming 19 Yes - theatre 20 Yes - visiting services such as banks and other financial institutions 21 Yes - work 22 No 23 Other (specify)
Page 12
Q5. In addition to Q2, are there any other stores that you regularly use for your main-food shopping? DO NOT READ OUT. MARK ALL THAT APPLY. INTERVIEWER NOTE: INCLUDE STORE'S FULL NAME (E.G. TESCO EXTRA, TESCO EXPRESS, ETC) AND FULL ADDRESS E.G. ROAD NAME AND TOWN. IF RESPONDENT USES THE INTERNET. PLEASE RECORD THE NAME OF THE RETAILER UNDER OTHER BELOW. (92 maximum responses)
1 Aldi, Canners Way, Stratford-upon-Avon 2 Aldi, Central Park, Rugby 3 Aldi, Paddox Close, Rugby 4 Aldi, Radford Road, Coventry 5 Aldi, Sheaf Street, Daventry 6 Aldi, Stratford Road, Shirley 7 Asda, Abbey Park, Coventry 8 Asda, Chapel Street, Rugby 9 Asda, Chesterton Drive, Leamington Spa 10 Asda, Jubilee Crescent, Coventry 11 Asda, Walsgrave Retail Park, Coventry 12 Budgens, Wordsworth Avenue, Stratford-on-Avon 13 Co-op 34-56 Clemens Street, Leamington Spa 14 Co-op, Coventry Sreet, Southam 15 Co-op, Cressida Drive, Warwick 16 Co-op, Henley Street, Stratford-upon-Avon 17 Co-op, High Street, Leamington Spa 18 Co-op, Loxley Close, Wellesbourne 19 Co-op, Townsend Lane, Rugby 20 Hillers Farm Shop, Alcester 21 Hunningham House Farm, Hunningham, Lemington Spa 22 Iceland, 2 Warwick Road, Kenilworth 23 Iceland, 56 Bath Street, Leamington Spa 24 Iceland, Binley Road, Coventry 25 Iceland, Cannon Park, Coventry 26 Iceland, Queen Victoria Street, Coventry 27 Iceland, The Clock Towers Shopping Centre, Rugby 28 Lidl, Bilton Road, Rugby 29 Lidl, Myton Road, Leamington Spa 30 Local stores, Claverdon 31 Local stores, Coventry 32 Local stores, Cubbington 33 Local stores, Dorridge 34 Local stores, Henley-in-Arden 35 Local stores, Kenilworth 36 Local stores, Leamington Spa 37 Local stores, Solihull 38 Local stores, Southam 39 Local stores, Warwick 40 Local stores, Weston-under-Wetherley 41 Londis, Newland Road, Leamington Spa 42 Marks & Spencer, 70 Parade, Leamington Spa 43 Marks & Spencer, Bridge Street, Stratford-upon-Avon 44 Marks & Spencer, Mill Lane, Solihull 45 Marks & Spencer, Upper Precinct, Coventry 46 Morrisons, Alcester Road, Stratford upon Avon 47 Morrisons, Alvis Retail Park, Holyhead Road, Coventry 48 Morrisons, Binley, Coventry 49 Morrisons, Clearwell Road, Redditch 50 Morrisons, George Road, Solihull 51 Morrisons, Old Warwick Road, Leamington Spa 52 Morrisons, Parkgate Road, Coventry 53 Morrisons, Stratford Road, Shirley 54 Netto, Jubilee Crescent, Radford
Page 13
55 Sainsbury's, 2 Park Street, Warwick 56 Sainsbury's, Abbey Retail Park, Redditch 57 Sainsbury's, Austin Drive, Coventry 58 Sainsbury's, Bridge Street, Stratford-upon-Avon 59 Sainsbury's, Clifton Road, Rugby 60 Sainsbury's, Coton End, Warwick 61 Sainsbury's, Dunchurch Road, Rugby 62 Sainsbury's, Fletchhamstead Highway, Coventry 63 Sainsbury's, Leamington Shopping Park, Leamington Spa 64 Sainsbury's, Poplar Way, Solihull 65 Sainsbury's, Saltisford, Warwick 66 Sainsbury's, Stratford Road, Shirley, Solihull 67 Sainsbury's, The Saltisford, Warwick 68 Sainsbury's, Trinity Street, Coventry 69 Sainsbury's, Warwick Road, Kenilworth 70 Tesco Express, Ashby Fields Local Centre, Daventry 71 Tesco Express, Sheldon Square, Coventry 72 Tesco Express, Units 1&2 Leyes Lane, Kenilworth 73 Tesco Express, Walsgrave Road, Coventry 74 Tesco Metro, 22-24 The Parade, Leamington Spa 75 Tesco, Arena Park, Phoenix Way, Coventry 76 Tesco, Birmingham Road, Stratford-upon-Avon 77 Tesco, Cannon Park Centre, Lynchgate Road, Coventry 78 Tesco, Clifford Bridge Road, Walsgrave, Coventry 79 Tesco, Emscote Road, Warwick 80 Tesco, Jubilee Cross, Lychgate Road, Coventry 81 Tesco, Leicester Road, Rugby 82 Tesco, Monkspath Business Park, Solihull 83 Tesco, Newstreet, Daventry 84 Tesco, Shakespeare Centre, Redditch 85 Tesco, St. Johns Way, Knowle, Solihull 86 Tesco, Stratford Road, Solihull 87 Tesco, Warwick Road, Solihull 88 Waitrose, Bertie Road, Kenilworth 89 Waitrose, Bowen Square, Daventry 90 Waitrose, Stratford Road, Hall Green, Birmingham 91 Internet (specify retailer below e.g. Internet - Tesco) 92 No other stores used 93 Other (specify) If = 91, Prompt interviewee with message 'Please deselect and speciy retailer under 'Other' E.G. 'Internet - Tesco''
Page 14
Q6. In addition to your main food shopping, where do you do most of your household's small scale 'top-up' food shopping? (i.e. the store you visit regularly (2+ times a week to buy bread, milk, etc., on a day-to-day basis) DO NOT READ OUT. MARK ONE BOX ONLY. INTERVIEWER NOTE: INCLUDE STORE'S FULL NAME (E.G. TESCO EXTRA, TESCO EXPRESS, ETC) AND FULL ADDRESS E.G. ROAD NAME AND TOWN. IF RESPONDENT USES THE INTERNET. PLEASE RECORD THE NAME OF THE RETAILER UNDER OTHER BELOW.
1 Aldi, Canners Way, Stratford-upon-Avon 2 Aldi, Central Park, Rugby 3 Aldi, Paddox Close, Rugby 4 Aldi, Radford Road, Coventry 5 Aldi, Sheaf Street, Daventry 6 Aldi, Stratford Road, Shirley 7 Asda, Abbey Park, Coventry 8 Asda, Chapel Street, Rugby 9 Asda, Chesterton Drive, Leamington Spa 10 Asda, Jubilee Crescent, Coventry 11 Asda, Walsgrave Retail Park, Coventry 12 Budgens, Wordsworth Avenue, Stratford-on-Avon 13 Co-op 34-56 Clemens Street, Leamington Spa 14 Co-op, Coventry Sreet, Southam 15 Co-op, Cressida Drive, Warwick 16 Co-op, Henley Street, Stratford-upon-Avon 17 Co-op, High Street, Leamington Spa 18 Co-op, Loxley Close, Wellesbourne 19 Co-op, Townsend Lane, Rugby 20 Hillers Farm Shop, Alcester 21 Hunningham House Farm, Hunningham, Lemington Spa 22 Iceland, 2 Warwick Road, Kenilworth 23 Iceland, 56 Bath Street, Leamington Spa 24 Iceland, Binley Road, Coventry 25 Iceland, Cannon Park, Coventry 26 Iceland, Queen Victoria Street, Coventry 27 Iceland, The Clock Towers Shopping Centre, Rugby 28 Lidl, Bilton Road, Rugby 29 Lidl, Myton Road, Leamington Spa 30 Local stores, Claverdon 31 Local stores, Coventry 32 Local stores, Cubbington 33 Local stores, Dorridge 34 Local stores, Henley-in-Arden 35 Local stores, Kenilworth 36 Local stores, Leamington Spa 37 Local stores, Solihull 38 Local stores, Southam 39 Local stores, Warwick 40 Local stores, Weston-under-Wetherley 41 Londis, Newland Road, Leamington Spa 42 Marks & Spencer, 70 Parade, Leamington Spa 43 Marks & Spencer, Bridge Street, Stratford-upon-Avon 44 Marks & Spencer, Mill Lane, Solihull 45 Marks & Spencer, Upper Precinct, Coventry 46 Morrisons, Alcester Road, Stratford upon Avon 47 Morrisons, Alvis Retail Park, Holyhead Road, Coventry 48 Morrisons, Binley, Coventry 49 Morrisons, Clearwell Road, Redditch 50 Morrisons, George Road, Solihull 51 Morrisons, Old Warwick Road, Leamington Spa 52 Morrisons, Parkgate Road, Coventry 53 Morrisons, Stratford Road, Shirley 54 Netto, Jubilee Crescent, Radford
Page 15
55 Sainsbury's, 2 Park Street, Warwick 56 Sainsbury's, Abbey Retail Park, Redditch 57 Sainsbury's, Austin Drive, Coventry 58 Sainsbury's, Bridge Street, Stratford-upon-Avon 59 Sainsbury's, Clifton Road, Rugby 60 Sainsbury's, Coton End, Warwick 61 Sainsbury's, Dunchurch Road, Rugby 62 Sainsbury's, Fletchhamstead Highway, Coventry 63 Sainsbury's, Leamington Shopping Park, Leamington Spa 64 Sainsbury's, Poplar Way, Solihull 65 Sainsbury's, Saltisford, Warwick 66 Sainsbury's, Stratford Road, Shirley, Solihull 67 Sainsbury's, The Saltisford, Warwick 68 Sainsbury's, Trinity Street, Coventry 69 Sainsbury's, Warwick Road, Kenilworth 70 Tesco Express, Ashby Fields Local Centre, Daventry 71 Tesco Express, Sheldon Square, Coventry 72 Tesco Express, Units 1&2 Leyes Lane, Kenilworth 73 Tesco Express, Walsgrave Road, Coventry 74 Tesco Metro, 22-24 The Parade, Leamington Spa 75 Tesco, Arena Park, Phoenix Way, Coventry 76 Tesco, Birmingham Road, Stratford-upon-Avon 77 Tesco, Cannon Park Centre, Lynchgate Road, Coventry 78 Tesco, Clifford Bridge Road, Walsgrave, Coventry 79 Tesco, Emscote Road, Warwick 80 Tesco, Jubilee Cross, Lychgate Road, Coventry 81 Tesco, Leicester Road, Rugby 82 Tesco, Monkspath Business Park, Solihull 83 Tesco, Newstreet, Daventry 84 Tesco, Shakespeare Centre, Redditch 85 Tesco, St. Johns Way, Knowle, Solihull 86 Tesco, Stratford Road, Solihull 87 Tesco, Warwick Road, Solihull 88 Waitrose, Bertie Road, Kenilworth 89 Waitrose, Bowen Square, Daventry 90 Waitrose, Stratford Road, Hall Green, Birmingham 91 Internet (specify retailer below e.g. Internet - Tesco) 92 Don't do 'top-up' food shopping 93 Other (specify) If = 92, do not ask 'Q7' If = 91, Prompt interviewee with message 'Please deselect and speciy retailer under 'Other' E.G. 'Internet - Tesco''
Q7. Of all the money you spend on food and household groceries, what share goes to your main food shopping? PLEASE TYPE IN TO THE NEAREST WHOLE % (PERCENTAGE) E.G. PROBE FOR A QUARTER = 25%, A HALF = 50%, THREE QUARTERS = 75%, ETC IF DON'T KNOW TYPE IN 888 IF REFUSED TYPE IN 999 (must be between 0 and 999)
Page 16
I'd now like to ask you a few questions about your non-food shopping habits / preferences:
Q8. In which ONE town centre, freestanding store or retail park do you do most of your household's shopping for (men's, women's, children's and baby) clothing and footwear (fashion items - not sports clothing and footwear)? DO NOT READ OUT. MARK ONE BOX ONLY. INTERVIEWER NOTE: PLEASE PROBE FULLY FOR ROAD NAME AND LOCATION IF LOCATED OUT OF CENTRE. IF INTERNET / CATALOGUE PLEASE RECORD THE NAME OF RETAILER. E.G. 'INTERNET - NAME OF RETAILER' OR 'CATALOGUE - NAME OF RETAILER'. IF VARIES, PROBE FOR A LOCATION PLEASE.
1 Alcester 2 Banbury 3 Birmingham - Acocks Green 4 Birmingham - City Centre 5 Birmingham - Hall Green 6 Birmingham - Sparkhill 7 Birmingham - Stirchley 8 Birmingham Moseley 9 Coventry 10 Daventry 11 Kenilworth 12 Knowle 13 Leamington Shopping Park, Leamington Spa 14 Leamington Spa 15 Milton Keynes 16 Northampton 17 Nuneaton 18 Redditch 19 Rugby 20 Shirley 21 Solihull 22 Stratford-upon-Avon 23 Warwick 24 Warwickshire Retail Park 25 Welltham 26 Catalogue / Mail Order 27 Internet (specify retailer below e.g. Internet - Tesco) 28 Don't buy 29 Other (specify) If = 26, 27, 28, do not ask 'Q9' If = 28, do not ask 'Q10'
If = 27, Prompt interviewee with message 'Please deselect and speciy retailer under 'Other' E.G. 'Internet - Amazon''
Page 17
Q9. How does your household normally travel to its main clothing and footwear shopping destination in Q8? DO NOT READ OUT. MARK ONE BOX ONLY. IF CAR/ VAN, PLEASE PROBE AS TO WHETHER THEY ARE THE DRIVER OR PASSENGER.
1 Car / van (as driver) 2 Car / van (as passenger) 3 Bicycle 4 Bus, minibus or coach 5 Goods delivered 6 Mobility scooter 7 Motorcycle, scooter or moped 8 Taxi 9 Train 10 Using park & ride facility 11 Walk 12 Other (specify)
Q10. What do you like about Q8? DO NOT READ OUT. MARK ALL THAT APPLY. IF RESPONDENT STATES A PARTICULAR STORE PLEASE TYPE IN THE RETAILER NAME IN THE 'PARTICULAR STORE' OTHER BOX (28 maximum responses)
1 Attractive environment 2 Cinema 3 Cleanliness 4 Close to friends/ family 5 Close to home 6 Close to work/ en route to work 7 Compact 8 Easily accessible by foot/ cycle 9 Friendly atmosphere 10 Good and/ or free car parking 11 Good bus service/ accessible public transport 12 Good disabled access 13 Good prices 14 Good range of chain/ well known stores 15 Good range of independent stores 16 Particular store (specify) 17 Habit/ always used it 18 Indoor shopping malls/ arcades 19 Large shopping area 20 Market 21 Not overcrowded / not too busy 22 Opening hours 23 Part of an overall day out 24 Pedestrianised 25 Range of goods available 26 Restaurant / cafes 27 Safe shopping environment 28 Nothing / very little 29 Other (specify) If Size(??Q10_1??) + Size(??Q10_2??) = 0, Prompt interviewee with message 'You must select at least one response Please amend'
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Q11. Where do you normally do most of your households shopping for small domestic electrical appliances (such as irons, kettles, fans, coffee makers, food mixers etc)? DO NOT READ OUT. MARK ONE BOX ONLY. INTERVIEWER NOTE: PLEASE PROBE FULLY FOR ROAD NAME AND LOCATION IF LOCATED OUT OF CENTRE. IF INTERNET / CATALOGUE PLEASE RECORD THE NAME OF RETAILER. E.G. 'INTERNET - NAME OF RETAILER' OR 'CATALOGUE - NAME OF RETAILER.
1 Argos, Guy Street, Leamington Spa 2 Argos, Leamington Retail Park 3 Argos, Leamington Shopping Park, Leamington Spa 4 Asda Living, Warwickshire Shopping Park, Coventry 5 Asda, Chesterton Drive, Leamington Spa 6 B&Q, Alvis Retail Park, Coventry 7 Boots, Bertie Road, Kenilworth 8 Boots, Leamington Shopping Park, Leamington Spa 9 Boots, Market Street, Warwick 10 Boots, Oxford Street, Leamington Spa 11 Boots, Station Road, Kenilworth 12 Boots, The Parade, Leamington Spa 13 Carpet Right, Leamington Shopping Park, Leamington Spa 14 Co-op 34-56 Clemens Street, Leamington Spa 15 Co-op, Cressida Drive, Warwick 16 Co-op, High Street, Leamington Spa 17 Currys, Orchard Retail Park, Coventry 18 Currys, Tachbrook Park Drive, Leamington Spa 19 Dreams, Myton Road, Leamington Spa 20 Focus, Leamington Shopping Park, Leamington Spa 21 Halfords, Leamington Shopping Park, Leamington Spa 22 Homebase, Ernscote Road, Leamington Spa 23 Homebase, Myton Road, Leamington Spa 24 House of Fraser, The Parade, Leamington Spa 25 Ikea, Croft Road, Coventry 26 Lidl, Myton Road, Leamington Spa 27 Marks & Spencer, 70 Parade, Leamington Spa 28 Morrisons, Old Warwick Road, Leamington Spa 29 Next, Leamington Shopping Park, Leamington Spa 30 Next, The Parade, Leamington Spa 31 Pets at Home, Myton Road, Leamington Spa 32 Roseby / Benson Beds, Leamington Shopping Park, Leamington Spa 33 Sainsbury's, 2 Park Street, Warwick 34 Sainsbury's, Coton End, Warwick 35 Sainsbury's, Leamington Shopping Park, Leamington Spa 36 Sainsbury's, Saltisford, Warwick 37 Sainsbury's, Warwick Road, Kenilworth 38 Tesco Express, Units 1&2 Leyes Lane, Kenilworth 39 Tesco Metro, 22-24 The Parade, Leamington Spa 40 Tesco, Emscote Road, Warwick 41 Wilkinsons, Cannon Park Shopping Centre, Coventry 42 Wilkinsons, Station Road, Kenilworth 43 Kenilworth Town Centre 44 Leamington Spa Town Centre 45 Warwick Town Centre 46 Alcester 47 Banbury 48 Birmingham - Acocks Green 49 Birmingham - City Centre 50 Birmingham - Hall Green 51 Birmingham - Moseley 52 Birmingham - Sparkhill 53 Birmingham - Stirchley 54 Coventry 55 Daventry
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56 Knowle 57 Milton Keynes 58 Northampton 59 Nuneaton 60 Redditch 61 Rugby 62 Shirley 63 Solihull 64 Stratford-upon-Avon 65 Welltham 66 Alvis Retail Park, Coventry 67 Gallagher Retail Park, Coventry 68 Leamington Shopping Park, Leamington Spa 69 Orchard Retail Park, Coventry 70 Warwickshire Retail Park, Coventry 71 Catalogue / Mail Order 72 Internet (specify retailer below e.g. Internet - Tesco) 73 Don't buy 74 Other (specify) If = 72, Prompt interviewee with message 'Please deselect and speciy retailer under 'Other' E.G. 'Internet - Amazon''
Q12. Where do you normally do most of your households shopping for recording media for pictures and sound (e.g. records, pre-recorded and unrecorded CDs & DVDs, unexposed films for photographic use, etc. )(Exludes video games)? DO NOT READ OUT. MARK ONE BOX ONLY. INTERVIEWER NOTE: PLEASE PROBE FULLY FOR ROAD NAME AND LOCATION IF LOCATED OUT OF CENTRE. IF INTERNET / CATALOGUE PLEASE RECORD THE NAME OF RETAILER. E.G. 'INTERNET - NAME OF RETAILER' OR 'CATALOGUE - NAME OF RETAILER.
1 Argos, Guy Street, Leamington Spa 2 Argos, Leamington Retail Park 3 Argos, Leamington Shopping Park, Leamington Spa 4 Asda Living, Warwickshire Shopping Park, Coventry 5 Asda, Chesterton Drive, Leamington Spa 6 B&Q, Alvis Retail Park, Coventry 7 Boots, Bertie Road, Kenilworth 8 Boots, Leamington Shopping Park, Leamington Spa 9 Boots, Market Street, Warwick 10 Boots, Oxford Street, Leamington Spa 11 Boots, Station Road, Kenilworth 12 Boots, The Parade, Leamington Spa 13 Carpet Right, Leamington Shopping Park, Leamington Spa 14 Co-op 34-56 Clemens Street, Leamington Spa 15 Co-op, Cressida Drive, Warwick 16 Co-op, High Street, Leamington Spa 17 Currys, Orchard Retail Park, Coventry 18 Currys, Tachbrook Park Drive, Leamington Spa 19 Dreams, Myton Road, Leamington Spa 20 Focus, Leamington Shopping Park, Leamington Spa 21 Halfords, Leamington Shopping Park, Leamington Spa 22 Homebase, Ernscote Road, Leamington Spa 23 Homebase, Myton Road, Leamington Spa 24 House of Fraser, The Parade, Leamington Spa 25 Ikea, Croft Road, Coventry 26 Lidl, Myton Road, Leamington Spa 27 Marks & Spencer, 70 Parade, Leamington Spa 28 Morrisons, Old Warwick Road, Leamington Spa 29 Next, Leamington Shopping Park, Leamington Spa 30 Next, The Parade, Leamington Spa 31 Pets at Home, Myton Road, Leamington Spa 32 Roseby / Benson Beds, Leamington Shopping Park, Leamington Spa 33 Sainsbury's, 2 Park Street, Warwick 34 Sainsbury's, Coton End, Warwick
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35 Sainsbury's, Leamington Shopping Park, Leamington Spa 36 Sainsbury's, Saltisford, Warwick 37 Sainsbury's, Warwick Road, Kenilworth 38 Tesco Express, Units 1&2 Leyes Lane, Kenilworth 39 Tesco Metro, 22-24 The Parade, Leamington Spa 40 Tesco, Emscote Road, Warwick 41 Wilkinsons, Cannon Park Shopping Centre, Coventry 42 Wilkinsons, Station Road, Kenilworth 43 Kenilworth Town Centre 44 Leamington Spa Town Centre 45 Warwick Town Centre 46 Alcester 47 Banbury 48 Birmingham - Acocks Green 49 Birmingham - City Centre 50 Birmingham - Hall Green 51 Birmingham - Moseley 52 Birmingham - Sparkhill 53 Birmingham - Stirchley 54 Coventry 55 Daventry 56 Knowle 57 Milton Keynes 58 Northampton 59 Nuneaton 60 Redditch 61 Rugby 62 Shirley 63 Solihull 64 Stratford-upon-Avon 65 Welltham 66 Alvis Retail Park, Coventry 67 Gallagher Retail Park, Coventry 68 Leamington Shopping Park, Leamington Spa 69 Orchard Retail Park, Coventry 70 Warwickshire Retail Park, Coventry 71 Catalogue / Mail Order 72 Internet (specify retailer below e.g. Internet - Tesco) 73 Don't buy 74 Other (specify) If = 72, Prompt interviewee with message 'Please deselect and speciy retailer under 'Other' E.G. 'Internet - Amazon''
Q13. Where do you normally do most of your households shopping for audio visual, photographic, computer items (such as stereos, radios, TVs, software, cameras, telephones, etc.)? DO NOT READ OUT. MARK ONE BOX ONLY. INTERVIEWER NOTE: PLEASE PROBE FULLY FOR ROAD NAME AND LOCATION IF LOCATED OUT OF CENTRE. IF INTERNET / CATALOGUE PLEASE RECORD THE NAME OF RETAILER. E.G. 'INTERNET - NAME OF RETAILER' OR 'CATALOGUE - NAME OF RETAILER.
1 Argos, Guy Street, Leamington Spa 2 Argos, Leamington Retail Park 3 Argos, Leamington Shopping Park, Leamington Spa 4 Asda Living, Warwickshire Shopping Park, Coventry 5 Asda, Chesterton Drive, Leamington Spa 6 B&Q, Alvis Retail Park, Coventry 7 Boots, Bertie Road, Kenilworth 8 Boots, Leamington Shopping Park, Leamington Spa 9 Boots, Market Street, Warwick 10 Boots, Oxford Street, Leamington Spa 11 Boots, Station Road, Kenilworth 12 Boots, The Parade, Leamington Spa 13 Carpet Right, Leamington Shopping Park, Leamington Spa
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14 Co-op 34-56 Clemens Street, Leamington Spa 15 Co-op, Cressida Drive, Warwick 16 Co-op, High Street, Leamington Spa 17 Currys, Orchard Retail Park, Coventry 18 Currys, Tachbrook Park Drive, Leamington Spa 19 Dreams, Myton Road, Leamington Spa 20 Focus, Leamington Shopping Park, Leamington Spa 21 Halfords, Leamington Shopping Park, Leamington Spa 22 Homebase, Ernscote Road, Leamington Spa 23 Homebase, Myton Road, Leamington Spa 24 House of Fraser, The Parade, Leamington Spa 25 Ikea, Croft Road, Coventry 26 Lidl, Myton Road, Leamington Spa 27 Marks & Spencer, 70 Parade, Leamington Spa 28 Morrisons, Old Warwick Road, Leamington Spa 29 Next, Leamington Shopping Park, Leamington Spa 30 Next, The Parade, Leamington Spa 31 Pets at Home, Myton Road, Leamington Spa 32 Roseby / Benson Beds, Leamington Shopping Park, Leamington Spa 33 Sainsbury's, 2 Park Street, Warwick 34 Sainsbury's, Coton End, Warwick 35 Sainsbury's, Leamington Shopping Park, Leamington Spa 36 Sainsbury's, Saltisford, Warwick 37 Sainsbury's, Warwick Road, Kenilworth 38 Tesco Express, Units 1&2 Leyes Lane, Kenilworth 39 Tesco Metro, 22-24 The Parade, Leamington Spa 40 Tesco, Emscote Road, Warwick 41 Wilkinsons, Cannon Park Shopping Centre, Coventry 42 Wilkinsons, Station Road, Kenilworth 43 Kenilworth Town Centre 44 Leamington Spa Town Centre 45 Warwick Town Centre 46 Alcester 47 Banbury 48 Birmingham - Acocks Green 49 Birmingham - City Centre 50 Birmingham - Hall Green 51 Birmingham - Moseley 52 Birmingham - Sparkhill 53 Birmingham - Stirchley 54 Coventry 55 Daventry 56 Knowle 57 Milton Keynes 58 Northampton 59 Nuneaton 60 Redditch 61 Rugby 62 Shirley 63 Solihull 64 Stratford-upon-Avon 65 Welltham 66 Alvis Retail Park, Coventry 67 Gallagher Retail Park, Coventry 68 Leamington Shopping Park, Leamington Spa 69 Orchard Retail Park, Coventry 70 Warwickshire Retail Park, Coventry 71 Catalogue / Mail Order 72 Internet (specify retailer below e.g. Internet - Tesco) 73 Don't buy 74 Other (specify) If = 72, Prompt interviewee with message 'Please deselect and speciy retailer under 'Other' E.G. 'Internet - Amazon''
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Q14. Where do you normally do most of your household’s shopping for games & toys; hobby items; sport and camping goods; and musical instruments? DO NOT READ OUT. MARK ONE BOX ONLY. INTERVIEWER NOTE: PLEASE PROBE FULLY FOR ROAD NAME AND LOCATION IF LOCATED OUT OF CENTRE. IF INTERNET / CATALOGUE PLEASE RECORD THE NAME OF RETAILER. E.G. 'INTERNET - NAME OF RETAILER' OR 'CATALOGUE - NAME OF RETAILER.
1 Argos, Guy Street, Leamington Spa 2 Argos, Leamington Retail Park 3 Argos, Leamington Shopping Park, Leamington Spa 4 Asda Living, Warwickshire Shopping Park, Coventry 5 Asda, Chesterton Drive, Leamington Spa 6 B&Q, Alvis Retail Park, Coventry 7 Boots, Bertie Road, Kenilworth 8 Boots, Leamington Shopping Park, Leamington Spa 9 Boots, Market Street, Warwick 10 Boots, Oxford Street, Leamington Spa 11 Boots, Station Road, Kenilworth 12 Boots, The Parade, Leamington Spa 13 Carpet Right, Leamington Shopping Park, Leamington Spa 14 Co-op 34-56 Clemens Street, Leamington Spa 15 Co-op, Cressida Drive, Warwick 16 Co-op, High Street, Leamington Spa 17 Currys, Orchard Retail Park, Coventry 18 Currys, Tachbrook Park Drive, Leamington Spa 19 Dreams, Myton Road, Leamington Spa 20 Focus, Leamington Shopping Park, Leamington Spa 21 Halfords, Leamington Shopping Park, Leamington Spa 22 Homebase, Ernscote Road, Leamington Spa 23 Homebase, Myton Road, Leamington Spa 24 House of Fraser, The Parade, Leamington Spa 25 Ikea, Croft Road, Coventry 26 Lidl, Myton Road, Leamington Spa 27 Marks & Spencer, 70 Parade, Leamington Spa 28 Morrisons, Old Warwick Road, Leamington Spa 29 Next, Leamington Shopping Park, Leamington Spa 30 Next, The Parade, Leamington Spa 31 Pets at Home, Myton Road, Leamington Spa 32 Roseby / Benson Beds, Leamington Shopping Park, Leamington Spa 33 Sainsbury's, 2 Park Street, Warwick 34 Sainsbury's, Coton End, Warwick 35 Sainsbury's, Leamington Shopping Park, Leamington Spa 36 Sainsbury's, Saltisford, Warwick 37 Sainsbury's, Warwick Road, Kenilworth 38 Tesco Express, Units 1&2 Leyes Lane, Kenilworth 39 Tesco Metro, 22-24 The Parade, Leamington Spa 40 Tesco, Emscote Road, Warwick 41 Wilkinsons, Cannon Park Shopping Centre, Coventry 42 Wilkinsons, Station Road, Kenilworth 43 Kenilworth Town Centre 44 Leamington Spa Town Centre 45 Warwick Town Centre 46 Alcester 47 Banbury 48 Birmingham - Acocks Green 49 Birmingham - City Centre 50 Birmingham - Hall Green 51 Birmingham - Moseley 52 Birmingham - Sparkhill 53 Birmingham - Stirchley 54 Coventry 55 Daventry
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56 Knowle 57 Milton Keynes 58 Northampton 59 Nuneaton 60 Redditch 61 Rugby 62 Shirley 63 Solihull 64 Stratford-upon-Avon 65 Welltham 66 Alvis Retail Park, Coventry 67 Gallagher Retail Park, Coventry 68 Leamington Shopping Park, Leamington Spa 69 Orchard Retail Park, Coventry 70 Warwickshire Retail Park, Coventry 71 Catalogue / Mail Order 72 Internet (specify retailer below e.g. Internet - Tesco) 73 Don't buy 74 Other (specify) If = 72, Prompt interviewee with message 'Please deselect and speciy retailer under 'Other' E.G. 'Internet - Amazon''
Q15. Where do you normally do most of your household’s shopping for pets & pet related products? DO NOT READ OUT. MARK ONE BOX ONLY. INTERVIEWER NOTE: PLEASE PROBE FULLY FOR ROAD NAME AND LOCATION IF LOCATED OUT OF CENTRE. IF INTERNET / CATALOGUE PLEASE RECORD THE NAME OF RETAILER. E.G. 'INTERNET - NAME OF RETAILER' OR 'CATALOGUE - NAME OF RETAILER.
1 Argos, Guy Street, Leamington Spa 2 Argos, Leamington Retail Park 3 Argos, Leamington Shopping Park, Leamington Spa 4 Asda Living, Warwickshire Shopping Park, Coventry 5 Asda, Chesterton Drive, Leamington Spa 6 B&Q, Alvis Retail Park, Coventry 7 Boots, Bertie Road, Kenilworth 8 Boots, Leamington Shopping Park, Leamington Spa 9 Boots, Market Street, Warwick 10 Boots, Oxford Street, Leamington Spa 11 Boots, Station Road, Kenilworth 12 Boots, The Parade, Leamington Spa 13 Carpet Right, Leamington Shopping Park, Leamington Spa 14 Co-op 34-56 Clemens Street, Leamington Spa 15 Co-op, Cressida Drive, Warwick 16 Co-op, High Street, Leamington Spa 17 Currys, Orchard Retail Park, Coventry 18 Currys, Tachbrook Park Drive, Leamington Spa 19 Dreams, Myton Road, Leamington Spa 20 Focus, Leamington Shopping Park, Leamington Spa 21 Halfords, Leamington Shopping Park, Leamington Spa 22 Homebase, Ernscote Road, Leamington Spa 23 Homebase, Myton Road, Leamington Spa 24 House of Fraser, The Parade, Leamington Spa 25 Ikea, Croft Road, Coventry 26 Lidl, Myton Road, Leamington Spa 27 Marks & Spencer, 70 Parade, Leamington Spa 28 Morrisons, Old Warwick Road, Leamington Spa 29 Next, Leamington Shopping Park, Leamington Spa 30 Next, The Parade, Leamington Spa 31 Pets at Home, Myton Road, Leamington Spa 32 Roseby / Benson Beds, Leamington Shopping Park, Leamington Spa 33 Sainsbury's, 2 Park Street, Warwick 34 Sainsbury's, Coton End, Warwick 35 Sainsbury's, Leamington Shopping Park, Leamington Spa
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36 Sainsbury's, Saltisford, Warwick 37 Sainsbury's, Warwick Road, Kenilworth 38 Tesco Express, Units 1&2 Leyes Lane, Kenilworth 39 Tesco Metro, 22-24 The Parade, Leamington Spa 40 Tesco, Emscote Road, Warwick 41 Wilkinsons, Cannon Park Shopping Centre, Coventry 42 Wilkinsons, Station Road, Kenilworth 43 Kenilworth Town Centre 44 Leamington Spa Town Centre 45 Warwick Town Centre 46 Alcester 47 Banbury 48 Birmingham - Acocks Green 49 Birmingham - City Centre 50 Birmingham - Hall Green 51 Birmingham - Moseley 52 Birmingham - Sparkhill 53 Birmingham - Stirchley 54 Coventry 55 Daventry 56 Knowle 57 Milton Keynes 58 Northampton 59 Nuneaton 60 Redditch 61 Rugby 62 Shirley 63 Solihull 64 Stratford-upon-Avon 65 Welltham 66 Alvis Retail Park, Coventry 67 Gallagher Retail Park, Coventry 68 Leamington Shopping Park, Leamington Spa 69 Orchard Retail Park, Coventry 70 Warwickshire Retail Park, Coventry 71 Catalogue / Mail Order 72 Internet (specify retailer below e.g. Internet - Tesco) 73 Don't buy 74 Other (specify) If = 72, Prompt interviewee with message 'Please deselect and speciy retailer under 'Other' E.G. 'Internet - Amazon''
Q16. Where do you normally do most of your households shopping for books (incl. dictionaries, encyclopaedias, text books, guidebooks and musical scores) and stationary (incl. writing pads, envelopes pens, diaries, etc.) and drawing materials? DO NOT READ OUT. MARK ONE BOX ONLY. INTERVIEWER NOTE: PLEASE PROBE FULLY FOR ROAD NAME AND LOCATION IF LOCATED OUT OF CENTRE. IF INTERNET / CATALOGUE PLEASE RECORD THE NAME OF RETAILER. E.G. 'INTERNET - NAME OF RETAILER' OR 'CATALOGUE - NAME OF RETAILER.
1 Argos, Guy Street, Leamington Spa 2 Argos, Leamington Retail Park 3 Argos, Leamington Shopping Park, Leamington Spa 4 Asda Living, Warwickshire Shopping Park, Coventry 5 Asda, Chesterton Drive, Leamington Spa 6 B&Q, Alvis Retail Park, Coventry 7 Boots, Bertie Road, Kenilworth 8 Boots, Leamington Shopping Park, Leamington Spa 9 Boots, Market Street, Warwick 10 Boots, Oxford Street, Leamington Spa 11 Boots, Station Road, Kenilworth 12 Boots, The Parade, Leamington Spa 13 Carpet Right, Leamington Shopping Park, Leamington Spa 14 Co-op 34-56 Clemens Street, Leamington Spa
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15 Co-op, Cressida Drive, Warwick 16 Co-op, High Street, Leamington Spa 17 Currys, Orchard Retail Park, Coventry 18 Currys, Tachbrook Park Drive, Leamington Spa 19 Dreams, Myton Road, Leamington Spa 20 Focus, Leamington Shopping Park, Leamington Spa 21 Halfords, Leamington Shopping Park, Leamington Spa 22 Homebase, Ernscote Road, Leamington Spa 23 Homebase, Myton Road, Leamington Spa 24 House of Fraser, The Parade, Leamington Spa 25 Ikea, Croft Road, Coventry 26 Lidl, Myton Road, Leamington Spa 27 Marks & Spencer, 70 Parade, Leamington Spa 28 Morrisons, Old Warwick Road, Leamington Spa 29 Next, Leamington Shopping Park, Leamington Spa 30 Next, The Parade, Leamington Spa 31 Pets at Home, Myton Road, Leamington Spa 32 Roseby / Benson Beds, Leamington Shopping Park, Leamington Spa 33 Sainsbury's, 2 Park Street, Warwick 34 Sainsbury's, Coton End, Warwick 35 Sainsbury's, Leamington Shopping Park, Leamington Spa 36 Sainsbury's, Saltisford, Warwick 37 Sainsbury's, Warwick Road, Kenilworth 38 Tesco Express, Units 1&2 Leyes Lane, Kenilworth 39 Tesco Metro, 22-24 The Parade, Leamington Spa 40 Tesco, Emscote Road, Warwick 41 Wilkinsons, Cannon Park Shopping Centre, Coventry 42 Wilkinsons, Station Road, Kenilworth 43 Kenilworth Town Centre 44 Leamington Spa Town Centre 45 Warwick Town Centre 46 Alcester 47 Banbury 48 Birmingham - Acocks Green 49 Birmingham - City Centre 50 Birmingham - Hall Green 51 Birmingham - Moseley 52 Birmingham - Sparkhill 53 Birmingham - Stirchley 54 Coventry 55 Daventry 56 Knowle 57 Milton Keynes 58 Northampton 59 Nuneaton 60 Redditch 61 Rugby 62 Shirley 63 Solihull 64 Stratford-upon-Avon 65 Welltham 66 Alvis Retail Park, Coventry 67 Gallagher Retail Park, Coventry 68 Leamington Shopping Park, Leamington Spa 69 Orchard Retail Park, Coventry 70 Warwickshire Retail Park, Coventry 71 Catalogue / Mail Order 72 Internet (specify retailer below e.g. Internet - Tesco) 73 Don't buy 74 Other (specify) If = 72, Prompt interviewee with message 'Please deselect and speciy retailer under 'Other' E.G. 'Internet - Amazon''
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Q17. Where do you normally do most of your households shopping on personal/luxury goods including jewellery, china, glass, medicine and cosmetics? DO NOT READ OUT. MARK ONE BOX ONLY. INTERVIEWER NOTE: PLEASE PROBE FULLY FOR ROAD NAME AND LOCATION IF LOCATED OUT OF CENTRE. IF INTERNET / CATALOGUE PLEASE RECORD THE NAME OF RETAILER. E.G. 'INTERNET - NAME OF RETAILER' OR 'CATALOGUE - NAME OF RETAILER.
1 Argos, Guy Street, Leamington Spa 2 Argos, Leamington Retail Park 3 Argos, Leamington Shopping Park, Leamington Spa 4 Asda Living, Warwickshire Shopping Park, Coventry 5 Asda, Chesterton Drive, Leamington Spa 6 B&Q, Alvis Retail Park, Coventry 7 Boots, Bertie Road, Kenilworth 8 Boots, Leamington Shopping Park, Leamington Spa 9 Boots, Market Street, Warwick 10 Boots, Oxford Street, Leamington Spa 11 Boots, Station Road, Kenilworth 12 Boots, The Parade, Leamington Spa 13 Carpet Right, Leamington Shopping Park, Leamington Spa 14 Co-op 34-56 Clemens Street, Leamington Spa 15 Co-op, Cressida Drive, Warwick 16 Co-op, High Street, Leamington Spa 17 Currys, Orchard Retail Park, Coventry 18 Currys, Tachbrook Park Drive, Leamington Spa 19 Dreams, Myton Road, Leamington Spa 20 Focus, Leamington Shopping Park, Leamington Spa 21 Halfords, Leamington Shopping Park, Leamington Spa 22 Homebase, Ernscote Road, Leamington Spa 23 Homebase, Myton Road, Leamington Spa 24 House of Fraser, The Parade, Leamington Spa 25 Ikea, Croft Road, Coventry 26 Lidl, Myton Road, Leamington Spa 27 Marks & Spencer, 70 Parade, Leamington Spa 28 Morrisons, Old Warwick Road, Leamington Spa 29 Next, Leamington Shopping Park, Leamington Spa 30 Next, The Parade, Leamington Spa 31 Pets at Home, Myton Road, Leamington Spa 32 Roseby / Benson Beds, Leamington Shopping Park, Leamington Spa 33 Sainsbury's, 2 Park Street, Warwick 34 Sainsbury's, Coton End, Warwick 35 Sainsbury's, Leamington Shopping Park, Leamington Spa 36 Sainsbury's, Saltisford, Warwick 37 Sainsbury's, Warwick Road, Kenilworth 38 Tesco Express, Units 1&2 Leyes Lane, Kenilworth 39 Tesco Metro, 22-24 The Parade, Leamington Spa 40 Tesco, Emscote Road, Warwick 41 Wilkinsons, Cannon Park Shopping Centre, Coventry 42 Wilkinsons, Station Road, Kenilworth 43 Kenilworth Town Centre 44 Leamington Spa Town Centre 45 Warwick Town Centre 46 Alcester 47 Banbury 48 Birmingham - Acocks Green 49 Birmingham - City Centre 50 Birmingham - Hall Green 51 Birmingham - Moseley 52 Birmingham - Sparkhill 53 Birmingham - Stirchley 54 Coventry 55 Daventry
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56 Knowle 57 Milton Keynes 58 Northampton 59 Nuneaton 60 Redditch 61 Rugby 62 Shirley 63 Solihull 64 Stratford-upon-Avon 65 Welltham 66 Alvis Retail Park, Coventry 67 Gallagher Retail Park, Coventry 68 Leamington Shopping Park, Leamington Spa 69 Orchard Retail Park, Coventry 70 Warwickshire Retail Park, Coventry 71 Catalogue / Mail Order 72 Internet (specify retailer below e.g. Internet - Tesco) 73 Don't buy 74 Other (specify) If = 72, Prompt interviewee with message 'Please deselect and speciy retailer under 'Other' E.G. 'Internet - Amazon''
Q18. Where do you normally do most of your households shopping for furniture, carpets, other floor coverings and household textiles (includes beds, sofas, tables, etc)? DO NOT READ OUT. MARK ONE BOX ONLY. INTERVIEWER NOTE: PLEASE PROBE FULLY FOR ROAD NAME AND LOCATION IF LOCATED OUT OF CENTRE. IF INTERNET / CATALOGUE PLEASE RECORD THE NAME OF RETAILER. E.G. 'INTERNET - NAME OF RETAILER' OR 'CATALOGUE - NAME OF RETAILER.
1 Argos, Guy Street, Leamington Spa 2 Argos, Leamington Retail Park 3 Argos, Leamington Shopping Park, Leamington Spa 4 Asda Living, Warwickshire Shopping Park, Coventry 5 Asda, Chesterton Drive, Leamington Spa 6 B&Q, Alvis Retail Park, Coventry 7 Boots, Bertie Road, Kenilworth 8 Boots, Leamington Shopping Park, Leamington Spa 9 Boots, Market Street, Warwick 10 Boots, Oxford Street, Leamington Spa 11 Boots, Station Road, Kenilworth 12 Boots, The Parade, Leamington Spa 13 Carpet Right, Leamington Shopping Park, Leamington Spa 14 Co-op 34-56 Clemens Street, Leamington Spa 15 Co-op, Cressida Drive, Warwick 16 Co-op, High Street, Leamington Spa 17 Currys, Orchard Retail Park, Coventry 18 Currys, Tachbrook Park Drive, Leamington Spa 19 Dreams, Myton Road, Leamington Spa 20 Focus, Leamington Shopping Park, Leamington Spa 21 Halfords, Leamington Shopping Park, Leamington Spa 22 Homebase, Ernscote Road, Leamington Spa 23 Homebase, Myton Road, Leamington Spa 24 House of Fraser, The Parade, Leamington Spa 25 Ikea, Croft Road, Coventry 26 Lidl, Myton Road, Leamington Spa 27 Marks & Spencer, 70 Parade, Leamington Spa 28 Morrisons, Old Warwick Road, Leamington Spa 29 Next, Leamington Shopping Park, Leamington Spa 30 Next, The Parade, Leamington Spa 31 Pets at Home, Myton Road, Leamington Spa 32 Roseby / Benson Beds, Leamington Shopping Park, Leamington Spa 33 Sainsbury's, 2 Park Street, Warwick 34 Sainsbury's, Coton End, Warwick 35 Sainsbury's, Leamington Shopping Park, Leamington Spa
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36 Sainsbury's, Saltisford, Warwick 37 Sainsbury's, Warwick Road, Kenilworth 38 Tesco Express, Units 1&2 Leyes Lane, Kenilworth 39 Tesco Metro, 22-24 The Parade, Leamington Spa 40 Tesco, Emscote Road, Warwick 41 Wilkinsons, Cannon Park Shopping Centre, Coventry 42 Wilkinsons, Station Road, Kenilworth 43 Kenilworth Town Centre 44 Leamington Spa Town Centre 45 Warwick Town Centre 46 Alcester 47 Banbury 48 Birmingham - Acocks Green 49 Birmingham - City Centre 50 Birmingham - Hall Green 51 Birmingham - Moseley 52 Birmingham - Sparkhill 53 Birmingham - Stirchley 54 Coventry 55 Daventry 56 Knowle 57 Milton Keynes 58 Northampton 59 Nuneaton 60 Redditch 61 Rugby 62 Shirley 63 Solihull 64 Stratford-upon-Avon 65 Welltham 66 Alvis Retail Park, Coventry 67 Gallagher Retail Park, Coventry 68 Leamington Shopping Park, Leamington Spa 69 Orchard Retail Park, Coventry 70 Warwickshire Retail Park, Coventry 71 Catalogue / Mail Order 72 Internet (specify retailer below e.g. Internet - Tesco) 73 Don't buy 74 Other (specify) If = 72, Prompt interviewee with message 'Please deselect and speciy retailer under 'Other' E.G. 'Internet - Amazon''
Q19. Where do you normally do most of your household's shopping for DIY goods, decorating supplies and garden products (such as drills, lawn mowers, hammers, hedge cutters, garden tools, plants, shrubs etc)? DO NOT READ OUT. MARK ONE BOX ONLY. INTERVIEWER NOTE: PLEASE PROBE FULLY FOR ROAD NAME AND LOCATION IF LOCATED OUT OF CENTRE. IF INTERNET / CATALOGUE PLEASE RECORD THE NAME OF RETAILER. E.G. 'INTERNET - NAME OF RETAILER' OR 'CATALOGUE - NAME OF RETAILER.
1 Argos, Guy Street, Leamington Spa 2 Argos, Leamington Retail Park 3 Argos, Leamington Shopping Park, Leamington Spa 4 Asda Living, Warwickshire Shopping Park, Coventry 5 Asda, Chesterton Drive, Leamington Spa 6 B&Q, Alvis Retail Park, Coventry 7 Boots, Bertie Road, Kenilworth 8 Boots, Leamington Shopping Park, Leamington Spa 9 Boots, Market Street, Warwick 10 Boots, Oxford Street, Leamington Spa 11 Boots, Station Road, Kenilworth 12 Boots, The Parade, Leamington Spa 13 Carpet Right, Leamington Shopping Park, Leamington Spa 14 Co-op 34-56 Clemens Street, Leamington Spa
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15 Co-op, Cressida Drive, Warwick 16 Co-op, High Street, Leamington Spa 17 Currys, Orchard Retail Park, Coventry 18 Currys, Tachbrook Park Drive, Leamington Spa 19 Dreams, Myton Road, Leamington Spa 20 Focus, Leamington Shopping Park, Leamington Spa 21 Halfords, Leamington Shopping Park, Leamington Spa 22 Homebase, Ernscote Road, Leamington Spa 23 Homebase, Myton Road, Leamington Spa 24 House of Fraser, The Parade, Leamington Spa 25 Ikea, Croft Road, Coventry 26 Lidl, Myton Road, Leamington Spa 27 Marks & Spencer, 70 Parade, Leamington Spa 28 Morrisons, Old Warwick Road, Leamington Spa 29 Next, Leamington Shopping Park, Leamington Spa 30 Next, The Parade, Leamington Spa 31 Pets at Home, Myton Road, Leamington Spa 32 Roseby / Benson Beds, Leamington Shopping Park, Leamington Spa 33 Sainsbury's, 2 Park Street, Warwick 34 Sainsbury's, Coton End, Warwick 35 Sainsbury's, Leamington Shopping Park, Leamington Spa 36 Sainsbury's, Saltisford, Warwick 37 Sainsbury's, Warwick Road, Kenilworth 38 Tesco Express, Units 1&2 Leyes Lane, Kenilworth 39 Tesco Metro, 22-24 The Parade, Leamington Spa 40 Tesco, Emscote Road, Warwick 41 Wilkinsons, Cannon Park Shopping Centre, Coventry 42 Wilkinsons, Station Road, Kenilworth 43 Kenilworth Town Centre 44 Leamington Spa Town Centre 45 Warwick Town Centre 46 Alcester 47 Banbury 48 Birmingham - Acocks Green 49 Birmingham - City Centre 50 Birmingham - Hall Green 51 Birmingham - Moseley 52 Birmingham - Sparkhill 53 Birmingham - Stirchley 54 Coventry 55 Daventry 56 Knowle 57 Milton Keynes 58 Northampton 59 Nuneaton 60 Redditch 61 Rugby 62 Shirley 63 Solihull 64 Stratford-upon-Avon 65 Welltham 66 Alvis Retail Park, Coventry 67 Gallagher Retail Park, Coventry 68 Leamington Shopping Park, Leamington Spa 69 Orchard Retail Park, Coventry 70 Warwickshire Retail Park, Coventry 71 Catalogue / Mail Order 72 Internet (specify retailer below e.g. Internet - Tesco) 73 Don't buy 74 Other (specify) If = 72, Prompt interviewee with message 'Please deselect and speciy retailer under 'Other' E.G. 'Internet - Amazon''
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Q20. Where do you do most of your households shopping for large domestic appliances such as washing machines, fridges, cookers, etc? DO NOT READ OUT. MARK ONE BOX ONLY. INTERVIEWER NOTE: PLEASE PROBE FULLY FOR ROAD NAME AND LOCATION IF LOCATED OUT OF CENTRE. IF INTERNET / CATALOGUE PLEASE RECORD THE NAME OF RETAILER. E.G. 'INTERNET - NAME OF RETAILER' OR 'CATALOGUE - NAME OF RETAILER.
1 Argos, Guy Street, Leamington Spa 2 Argos, Leamington Retail Park 3 Argos, Leamington Shopping Park, Leamington Spa 4 Asda Living, Warwickshire Shopping Park, Coventry 5 Asda, Chesterton Drive, Leamington Spa 6 B&Q, Alvis Retail Park, Coventry 7 Boots, Bertie Road, Kenilworth 8 Boots, Leamington Shopping Park, Leamington Spa 9 Boots, Market Street, Warwick 10 Boots, Oxford Street, Leamington Spa 11 Boots, Station Road, Kenilworth 12 Boots, The Parade, Leamington Spa 13 Carpet Right, Leamington Shopping Park, Leamington Spa 14 Co-op 34-56 Clemens Street, Leamington Spa 15 Co-op, Cressida Drive, Warwick 16 Co-op, High Street, Leamington Spa 17 Currys, Orchard Retail Park, Coventry 18 Currys, Tachbrook Park Drive, Leamington Spa 19 Dreams, Myton Road, Leamington Spa 20 Focus, Leamington Shopping Park, Leamington Spa 21 Halfords, Leamington Shopping Park, Leamington Spa 22 Homebase, Ernscote Road, Leamington Spa 23 Homebase, Myton Road, Leamington Spa 24 House of Fraser, The Parade, Leamington Spa 25 Ikea, Croft Road, Coventry 26 Lidl, Myton Road, Leamington Spa 27 Marks & Spencer, 70 Parade, Leamington Spa 28 Morrisons, Old Warwick Road, Leamington Spa 29 Next, Leamington Shopping Park, Leamington Spa 30 Next, The Parade, Leamington Spa 31 Pets at Home, Myton Road, Leamington Spa 32 Roseby / Benson Beds, Leamington Shopping Park, Leamington Spa 33 Sainsbury's, 2 Park Street, Warwick 34 Sainsbury's, Coton End, Warwick 35 Sainsbury's, Leamington Shopping Park, Leamington Spa 36 Sainsbury's, Saltisford, Warwick 37 Sainsbury's, Warwick Road, Kenilworth 38 Tesco Express, Units 1&2 Leyes Lane, Kenilworth 39 Tesco Metro, 22-24 The Parade, Leamington Spa 40 Tesco, Emscote Road, Warwick 41 Wilkinsons, Cannon Park Shopping Centre, Coventry 42 Wilkinsons, Station Road, Kenilworth 43 Kenilworth Town Centre 44 Leamington Spa Town Centre 45 Warwick Town Centre 46 Alcester 47 Banbury 48 Birmingham - Acocks Green 49 Birmingham - City Centre 50 Birmingham - Hall Green 51 Birmingham - Moseley 52 Birmingham - Sparkhill 53 Birmingham - Stirchley 54 Coventry 55 Daventry
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56 Knowle 57 Milton Keynes 58 Northampton 59 Nuneaton 60 Redditch 61 Rugby 62 Shirley 63 Solihull 64 Stratford-upon-Avon 65 Welltham 66 Alvis Retail Park, Coventry 67 Gallagher Retail Park, Coventry 68 Leamington Shopping Park, Leamington Spa 69 Orchard Retail Park, Coventry 70 Warwickshire Retail Park, Coventry 71 Catalogue / Mail Order 72 Internet (specify retailer below e.g. Internet - Tesco) 73 Don't buy 74 Other (specify) If = 72, Prompt interviewee with message 'Please deselect and speciy retailer under 'Other' E.G. 'Internet - Amazon''
I would now like to ask you some questions about visiting other locations:
Q21. How often do you or your household visit Leamington Spa for shopping? DO NOT READ OUT. MARK ONE BOX ONLY.
1 Daily 2 Twice a week or more 3 Once a week 4 Every two weeks 5 Monthly 6 Twice monthly 7 Every few months 8 Once a year or less 9 Never
Q22. What, if anything, would make you visit Leamington Spa to shop more often? DO NOT READ OUT. MARK UP TO THREE RESPONSES ONLY. (3 maximum responses)
1 Attractive environment 2 Cinema 3 Cleanliness 4 Close to friends/ family 5 Close to home 6 Close to work/ en route to work 7 Compact 8 Easily accessible by foot/ cycle 9 Friendly atmosphere 10 Good and/ or free car parking 11 Good bus service/ accessible public transport 12 Good disabled access 13 Good prices 14 Good range of chain/ well known stores 15 Good range of independent stores 16 Particular store (specify) 17 Habit/ always used it 18 Indoor shopping malls/ arcades 19 Large shopping area 20 Market 21 Not overcrowded / not too busy 22 Opening hours 23 Part of an overall day out 24 Pedestrianised 25 Range of goods available 26 Restaurant / cafes
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27 Safe shopping environment 28 Nothing / very little 29 Other (specify) If Size(??Q22_1??) + Size(??Q22_2??) > 3, Prompt interviewee with message 'You may only select up to three responses Please amend' If Size(??Q22_1??) + Size(??Q22_2??) = 0, Prompt interviewee with message 'You must select at least one response Please amend'
Q23. How often do you or your household visit Warwick Town Centre for shopping? DO NOT READ OUT. MARK ONE BOX ONLY.
1 Daily 2 Twice a week or more 3 Once a week 4 Every two weeks 5 Monthly 6 Twice monthly 7 Every few months 8 Once a year or less 9 Never
Q24. What, if anything, would make you visit Warwick to shop more often? DO NOT READ OUT. MARK UP TO THREE RESPONSES ONLY. (3 maximum responses)
1 Attractive environment 2 Cinema 3 Cleanliness 4 Close to friends/ family 5 Close to home 6 Close to work/ en route to work 7 Compact 8 Easily accessible by foot/ cycle 9 Friendly atmosphere 10 Good and/ or free car parking 11 Good bus service/ accessible public transport 12 Good disabled access 13 Good prices 14 Good range of chain/ well known stores 15 Good range of independent stores 16 Particular store (specify) 17 Habit/ always used it 18 Indoor shopping malls/ arcades 19 Large shopping area 20 Market 21 Not overcrowded / not too busy 22 Opening hours 23 Part of an overall day out 24 Pedestrianised 25 Range of goods available 26 Restaurant / cafes 27 Safe shopping environment 28 Nothing / very little 29 Other (specify) If Size(??Q24_1??) + Size(??Q24_2??) > 3, Prompt interviewee with message 'You may only select up to three responses Please amend' If Size(??Q24_1??) + Size(??Q24_2??) = 0, Prompt interviewee with message 'You must select at least one response Please amend'
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Q25. How often do you or your household visit Kenilworth for shopping? DO NOT READ OUT. MARK ONE BOX ONLY.
1 Daily 2 Twice a week or more 3 Once a week 4 Every two weeks 5 Monthly 6 Twice monthly 7 Every few months 8 Once a year or less 9 Never
Q26. What, if anything, would make you visit Kenilworth to shop more often? DO NOT READ OUT. MARK UP TO THREE RESPONSES ONLY. (3 maximum responses)
1 Attractive environment 2 Cinema 3 Cleanliness 4 Close to friends/ family 5 Close to home 6 Close to work/ en route to work 7 Compact 8 Easily accessible by foot/ cycle 9 Friendly atmosphere 10 Good and/ or free car parking 11 Good bus service/ accessible public transport 12 Good disabled access 13 Good prices 14 Good range of chain/ well known stores 15 Good range of independent stores 16 Particular store (specify) 17 Habit/ always used it 18 Indoor shopping malls/ arcades 19 Large shopping area 20 Market 21 Not overcrowded / not too busy 22 Opening hours 23 Part of an overall day out 24 Pedestrianised 25 Range of goods available 26 Restaurant / cafes 27 Safe shopping environment 28 Nothing / very little 29 Other (specify) If Size(??Q26_1??) + Size(??Q26_2??) > 3, Prompt interviewee with message 'You may only select up to three responses Please amend' If Size(??Q26_1??) + Size(??Q26_2??) = 0, Prompt interviewee with message 'You must select at least one response Please amend'
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Now a few questions about your leisure activities:
Q27. Do you or your household visit the following leisure attractions? READ OUT. MARK ALL THAT APPLY IF NO 'OTHER' LEAVE TEXT BOX BLANK. FAILURE TO DO SO WILL AFFECT ROUTING (8 maximum responses)
1 Bingo / Casino 2 Cinema 3 Gym / Healthclub / Sports Facility 4 Museum / gallery or place of historical / cultural interest / theatre 5 Pub/ Bar / nightclub / music venue 6 Restaurant 7 Tenpin bowling 8 None of the above (DO NOT READ OUT) 9 Other (specify) If <> 1, do not ask 'Q27a' If <> 2, do not ask 'Q27b'
If <> 3, do not ask 'Q27c' If <> 4, do not ask 'Q27d' If <> 5, do not ask 'Q27e' If <> 6, do not ask 'Q27f' If <> 7, do not ask 'Q27g' If = 8, do not ask 'Q27' If true, set '+??Q27_1?? Union On(??Q27aOther?? <> "",8,0)' to question 'Q27LOOP' If Size(??Q27_1??) = 0 AND ??Q27aOther?? = "", Prompt interviewee with message 'You must select at least one response or enter an 'Other' response Please Amend' If ??Q27aOther?? ="", do not ask 'Q27h' If ??Q27_1?? Has 8, Prompt interviewee with message 'Select 'Yes' to confirm that no other leisure activity is selected'
Q27. How often do you or your household visit the following leisure attractions? READ OUT. MARK ONE BOX PER ROW
1 Once a week
2 Once a fortnight
3 Once a month
4 Once every two months
5 Once every six months
6 Once a year
7 Don't know / varies (DO NOT READ OUT)
Bingo / Casino
Cinema
Gym / Healthclub / Sports Facility
Museum / gallery or place of historical / cultural interest / theatre
Pub/ Bar / nightclub / music venue
Restaurant
Tenpin bowling
??Q27aOther??
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Q27a. Where do you or members of your household normally go to play bingo? DO NOT READ OUT. MARK ONE BOX ONLY. IF 'OTHER' OR RESPONDENT STATES A PARTICULAR FACILITY, PLEASE SPECIFY THE FACILITY NAME, RETAIL PARK / LEISURE PARK, ROAD NAME AND AREA.
1 Canley Sports & Social Club, Marler Road, Coventry 2 Cheylesmore Social Club, Quinton Park, Chelyesmore, Coventry 3 Gala Bingo, Banbury 4 Gala Bingo, Coventry 5 Gala Bingo, North Street, Rugby 6 Iris Lees Day Club, Chapel Street, Warwick 7 Kineton Village Hall 8 Pool Meadow 9 Rugby 10 The Nelson Club, Charles Street, Warwick 11 The Royal British Legion, Kimberley Road, Baginton, Coventry 12 The Royal British Legion, Warwick Road, Knowle 13 Tiddington 14 Warwick City Centre 15 Wooton 16 Other (specify)
Q27b. Where do you or members of your household normally go to the cinema? DO NOT READ OUT. MARK ONE BOX ONLY. IF 'OTHER' OR RESPONDENT STATES A PARTICULAR FACILITY, PLEASE SPECIFY THE FACILITY NAME, RETAIL PARK / LEISURE PARK, ROAD NAME AND AREA.
1 Apollo, Kingfisher Square, Redditch 2 Cineworld, Leicester Road, Rugby 3 Cineworld, Mill Lane Arcade, Solihull 4 Odeon Cinema, Horse Fair, Banbury 5 Showcase Cinema, Gielgud Way, Cross Point Business Park, Coventry 6 Showcase Cinema, Walsgrave 7 Skydome Arena, Croft Road, Coventry 8 Stratford Picture House, Windsor Street, Stratford-upon-Avon 9 The Apollo, Portland Place East, Leamington Spa 10 The Odeon, Coventry 11 The Royal Cinema, Royal Spas Centre, Leamington Spa 12 UGC Cinema, Ladywell Walk, Birmingham 13 Warwick Arts Centre, Gibbet Hill Road, Coventry 14 Other (specify)
Q27c. Where do you or members of your household normally go to use a gym/healthclub/sports facility? DO NOT READ OUT. MARK ONE BOX ONLY. IF 'OTHER' OR RESPONDENT STATES A PARTICULAR FACILITY, PLEASE SPECIFY THE FACILITY NAME, RETAIL PARK / LEISURE PARK, ROAD NAME AND AREA.
1 Alveston Manor Health Centre, Stratford-upon-Avon 2 Ardencote Manor Leisure Club, Warwick 3 AT7, Bell Green Road, Coventry 4 Bannatyne Fitness Ltd, Widney Manor, Saintbury Drive, Solihull 5 Billesley Manor Hotel, Billesley, Alcester 6 Bizz Fitness, Spencer Street, Leamington Spa 7 Brandon Hall Hotel, Main Street, Brandon, Coventry 8 Cannons Health Club 9 Cannons Health Club, Leamington Spa 10 Castle Farm Recreation Centre, Kenilworth 11 Church Hall, Coventry
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12 Coventy City Supporters Club, Freehold Street, Coventry 13 David Lloyd, Monkspath Leisure Park, Solihull 14 Esporta, Abbey Road, Coventry 15 Fitness First, Cannon Park, Demontfort Way, Coventry 16 Gilliland Martial Arts Academy, Spencer Street, Leamington Spa 17 Healthworks Fitness Studio, Western Road, Stratford-upon-Avon 18 Holiday Inn, Bridgefoot, Stratford-upon-Avon 19 Holly Trinity Church Old town, Stratford Upon-Avon 20 John Atkinson Sports Centre (Myton School), Warwick 21 LA Fitness, Warwick 22 Leamington Spa 23 Leamington Spa Tennis Club 24 Leisure Centre, Stratford-upon-Avon 25 Living Well Health Club, Hilton National, Warwick 26 Macdonald Hotels, Banbury Road, Stratford-Upon-Avon 27 Meadows Community Sports Centre (Kenilworth School), Kenilworth 28 Midland Sports Centre, Cromwell Lane, Coventry 29 Newbold Comyn Leisure Centre, Leamington Spa 30 Nuffield Health, Warwick 31 Personal trainer, Leamington Spa 32 Pinkx Gym, Coventry 33 Pinx Fitness, Radford Road, Leamington Spa 34 Pure Health Club, Bedford Street, Leamington Spa 35 Results 4 U, Campion School, Sydenham Drive, Leamington Spa 36 Rugby School gymnasiuim, Barby Road, Rugby 37 Southam 38 Southam Leisure Centre, Welsh Road West, Southam 39 St. Nicholas Park Leisure Centre, Warwick 40 Stockton 41 Stratford Leisure & Visitor Centre, Bridgefoot, Stratford-up 42 Studley Leisure Centre, Pool Road, Studley 43 Sydenham Sports Cetnre (Campion School and Community College), Leamington Spa 44 The Coventry Sports & Leisure Centre, Fairfax Street, Covent 45 The Garden Gym, Leamington Spa 46 The Menzies Spa and Golf Club, Warwick Road, Stratford-upon- 47 The Warwickshire Golf and Country Club, Leek Wootton, Warwick 48 Tudor Grange Leisure Centre, Blossomfield Road, Solihull 49 Village Hotel & Leisure Club, Dolomite Avenue, Coventry 50 Virgin Active, Blythe Gate, Shirley, Solihull 51 Walton Hall, Walton 52 Warwick Boat Club, Mill Street, Warwick 53 Wildmoor Spa & Health Club, Alcester Road, Stratford-upon-Avon 54 Wolston Leisure and Community Centre 55 Kenilworth Town Centre 56 Leamington Spa Town Centre 57 Warwick Town Centre 58 Alcester 59 Banbury 60 Birmingham - Acocks Green 61 Birmingham - Hall Green 62 Birmingham - Moseley 63 Birmingham - Sparkhill 64 Birmingham - Stirchley 65 Coventry 66 Daventry 67 Knowle 68 Milton Keynes 69 Northampton 70 Nuneaton 71 Redditch 72 Rugby 73 Shirley 74 Solihull 75 Stratford-upon-Avon 76 Welltham 77 Varies 78 Other (specify)
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Q27d. Where do you or members of your household normally go to a museum, theatre, gallery, or other place of historical/cultural interest? DO NOT READ OUT. MARK ONE BOX ONLY. IF 'OTHER' OR RESPONDENT STATES A PARTICULAR FACILITY, PLEASE SPECIFY THE FACILITY NAME, RETAIL PARK / LEISURE PARK, ROAD NAME AND AREA.
1 Alcester 2 Banbury 3 Birmingham - Acocks Green 4 Birmingham - Hall Green 5 Birmingham - Moseley 6 Birmingham - Sparkhill 7 Birmingham - Stirchley 8 Coventry 9 Daventry 10 Kenilworth Town Centre 11 Knowle 12 Leamington Spa Town Centre 13 Milton Keynes 14 Northampton 15 Nuneaton 16 Redditch 17 Rugby 18 Shirley 19 Solihull 20 Stratford-upon-Avon 21 Warwick Town Centre 22 Welltham 23 Other (specify)
Q27e. Where do you or members of your household normally go to a pub/bar/nightclub/music venue? DO NOT READ OUT. MARK ONE BOX ONLY. IF 'OTHER' OR RESPONDENT STATES A PARTICULAR FACILITY, PLEASE SPECIFY THE FACILITY NAME, RETAIL PARK / LEISURE PARK, ROAD NAME AND AREA.
1 Alcester 2 Banbury 3 Birmingham - Acocks Green 4 Birmingham - Hall Green 5 Birmingham - Moseley 6 Birmingham - Sparkhill 7 Birmingham - Stirchley 8 Coventry 9 Daventry 10 Kenilworth Town Centre 11 Knowle 12 Leamington Spa Town Centre 13 Milton Keynes 14 Northampton 15 Nuneaton 16 Redditch 17 Rugby 18 Shirley 19 Solihull 20 Stratford-upon-Avon 21 Warwick Town Centre 22 Welltham 23 Other (specify)
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Q27f. Where do you or members of your household normally go to a restaurant? DO NOT READ OUT. MARK ONE BOX ONLY. IF 'OTHER' OR RESPONDENT STATES A PARTICULAR FACILITY, PLEASE SPECIFY THE FACILITY NAME, RETAIL PARK / LEISURE PARK, ROAD NAME AND AREA.
1 Alcester 2 Banbury 3 Birmingham - Acocks Green 4 Birmingham - Hall Green 5 Birmingham - Moseley 6 Birmingham - Sparkhill 7 Birmingham - Stirchley 8 Coventry 9 Daventry 10 Kenilworth Town Centre 11 Knowle 12 Leamington Spa Town Centre 13 Milton Keynes 14 Northampton 15 Nuneaton 16 Redditch 17 Rugby 18 Shirley 19 Solihull 20 Stratford-upon-Avon 21 Warwick Town Centre 22 Welltham 23 Other (specify)
Q27g. Where do you or members of your household normally go tenpin bowling? DO NOT READ OUT. MARK ONE BOX ONLY. IF 'OTHER' OR RESPONDENT STATES A PARTICULAR FACILITY, PLEASE SPECIFY THE FACILITY NAME, RETAIL PARK / LEISURE PARK, ROAD NAME AND AREA.
1 Hollywood Bowl, Park Way, Rubery 2 Tenpin Bowling, Cross Point, Business Park, Coventry 3 Tenpin Bowling, Leamington Spa 4 Other (specify)
Q27h. Where do you or members of your household normally go for Q27aOther? DO NOT READ OUT. MARK ONE BOX ONLY. IF 'OTHER' OR RESPONDENT STATES A PARTICULAR FACILITY, PLEASE SPECIFY THE FACILITY NAME, RETAIL PARK / LEISURE PARK, ROAD NAME AND AREA.
1 Alcester 2 Banbury 3 Birmingham - Acocks Green 4 Birmingham - Hall Green 5 Birmingham - Moseley 6 Birmingham - Sparkhill 7 Birmingham - Stirchley 8 Coventry 9 Daventry 10 Kenilworth Town Centre 11 Knowle 12 Leamington Spa Town Centre 13 Milton Keynes 14 Northampton 15 Nuneaton
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16 Redditch 17 Rugby 18 Shirley 19 Solihull 20 Stratford-upon-Avon 21 Warwick Town Centre 22 Welltham 23 Other (specify)
Demographics: Please READ OUT Statement:
Finally, I would like to ask you a few questions about yourself and your household. These are for
survey control purposes only and the results will not be released identifying you by name.
Q28. Which of the following age bands do you fall into? READ OUT. MARK ONE BOX ONLY.
1 18 - 24 years 2 25 - 34 years 3 35 - 44 years 4 45 - 54 years 5 55 - 64 years 6 65 years or above 7 Refused (DO NOT READ OUT)
Q29a. What is the occupation of the chief wage earner in your household? IF RETIRED, ASK FOR PREVIOUS OCCUPATION IF REFUSED, PLEASE TYPE IN 'REFUSED'
Q29b. SEG
1 A/B 2 C1 3 C2 4 D/E 5 Refused
Q30. How many people including yourself, live in your household, who are: READ OUT. MARK ONE BOX ON EACH ROW.
1 None 2 One 3 Two 4 Three 5 Four or more
6 Refused (DO NOT READ OUT)
Adults aged 16 years and over
Children aged 15 years and under
Q31. How many cars does your household own or have the use of? DO NOT READ OUT. MARK ONE BOX ONLY.
1 None 2 One 3 Two 4 Three or more 5 Refused
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Q32. Would you be willing to be re-contacted for future quality control purposes? INTERVIEWER NOTE: This will involve an interviewer contacting you and asking you a few brief questions to verify and monitor the quality of this call.
1 Yes 2 No
Q33. Gender of respondent RECORD BY OBSERVATION
1 Male 2 Female
INTERVIEWERS PLEASE READ OUT TO ALL RESPONDENTS: Thank you for participating in this survey. If you wish to check the credentials of RMG:Clarity, I can provide the telephone number for the Market Research Society, who will be able to verify our company. Would you like to take the number? 0500 39 69 99 Please check your work because once you move on you will not be able to return to this record.
1 Checking (Return to start of survey) 2 Continue to end of survey If = 1, goto 'Intro'
Enter your initials to complete the survey
If true, set 'AgentName' to question 'S_Agent Name'
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APPENDIX TWO – WEIGHTED RESULTS TABULATIONS BY ZONE
%NumBase: All respondents
%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321
Zone
Base: All respondents
Banbury
Coventry
Daventry
Kenilworth
Knowle
Leamington Spa
Redditch
Rugby
Shirley
Solihull
Stratford-upon-Avon
Warwick
Cannon Park
Henley-in-Arden
Lillington
Southam
Other
.0%0.0%0.0%0.0%0.0%01.2%132.3%30.0%0.0%0.0%03.1%31
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.1%1
.0%0.0%03.2%3.0%0.0%0.0%0.0%0.0%0.0%0.0%0.3%3
.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1
6.7%522.7%2522.6%21.0%0.0%0.0%02.2%2.9%168.6%721.8%212.8%128
74.7%5676.4%848.6%8.0%0.0%0.0%0.0%0.0%0.0%0.0%014.8%148
.0%0.0%047.3%44.0%0.0%0.0%01.1%1.0%0.0%0.0%04.5%45
.0%0.0%06.5%6.0%0.0%0.0%0.0%0.0%0.0%0.0%0.6%6
.0%0.0%0.0%0.0%0.0%034.1%297.5%7.0%0.0%0.0%03.6%36
.0%0.0%03.2%3.0%0.0%0.0%0.0%0.0%0.0%0.0%0.3%3
9.3%7.9%11.1%12.5%2.7%110.6%944.1%4199.1%10529.5%3197.2%10630.4%304
.0%0.0%05.4%5.0%0.0%0.0%0.0%0.0%0.0%0.0%0.5%5
.0%0.0%02.2%295.1%774.2%61.2%1.0%0.0%01.9%2.0%08.8%88
.0%0.0%0.0%0.0%01.4%21.2%14.3%4.0%0.0%0.0%0.7%7
.0%0.0%0.0%02.5%293.0%13351.8%44.0%0.0%0.0%0.0%017.9%179
9.3%7.0%0.0%0.0%0.0%0.0%08.6%8.0%0.0%0.0%01.5%15
100.0%75100.0%110100.0%93100.0%81100.0%143100.0%85100.0%93100.0%106100.0%105100.0%109100.0%1000
Q1. Can I ask which of the following is the closest main TOWN CENTRE to where you live (i.e. not local villages, etc.)?
%NumBase: All respondents
%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321
Zone
Base: All respondents 100.0%75100.0%110100.0%93100.0%81100.0%143100.0%85100.0%93100.0%106100.0%105100.0%109100.0%1000
Q2. In which store do you normally shop at for all your household's main food and grocery shopping needs (i.e. primarily bulk 'trolley' purchases?
(c…
J11385 Warwick Household Survey - Weighted Results Tabulations by Zone RMG:Clarity July 2013 Page 1
%NumBase: All respondents
%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321
Zone
Sainsbury's, Leamington Shopping Park, Leamington Spa
Asda, Chesterton Drive, Leamington Spa
Tesco, Emscote Road, Warwick
Tesco, Birmingham Road, Stratford-upon-Avon
Morrisons, Alcester Road, Stratford upon Avon
Sainsbury's, Saltisford, Warwick
Sainsbury's, Warwick Road, Kenilworth
Tesco Metro, 22-24 The Parade, Leamington Spa
Asda, Abbey Park, Coventry
Tesco, Cannon Park Centre, Lynchgate Road, Coventry
Waitrose, Bertie Road, Kenilworth
Sainsbury's, Fletchhamstead Highway, Coventry
Morrisons, Old Warwick Road, Leamington Spa
Internet
Sainsbury's, Coton End, Warwick
Morrisons, Binley, Coventry
Sainsbury's, Austin Drive, Coventry
Tesco, Clifford Bridge Road, Walsgrave, Coventry
Sainsbury's, Dunchurch Road, Rugby
Marks & Spencer, Bridge Street, Stratford-upon-Avon
Morrisons, Alvis Retail Park, Holyhead Road, Coventry
Sainsbury's, Stratford Road, Shirley, Solihull
Tesco, St. Johns Way, Knowle, Solihull
Aldi, Canners Way, Stratford-upon-Avon
Tesco, Monkspath Business Park, Solihull
Lidl, Myton Road, Leamington Spa
Sainsbury's, The Saltisford, Warwick
Sainsbury's, Trinity Street, Coventry
.0%0.0%0.0%0.0%04.9%71.2%1.0%0.0%0.0%0.0%0.8%8
.0%03.6%41.1%1.0%0.0%0.0%0.0%0.0%02.9%3.0%0.8%8
1.3%1.0%0.0%01.2%1.0%0.0%0.0%0.9%13.8%4.9%1.8%8
.0%0.0%09.7%9.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%9
6.7%53.6%4.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%9
.0%0.0%010.8%10.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%10
.0%0.9%110.8%10.0%0.0%0.0%0.0%0.0%0.0%0.0%01.1%11
.0%0.0%0.0%0.0%05.6%83.5%3.0%0.0%0.0%0.0%01.1%11
2.7%28.2%9.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.1%11
.0%0.0%0.0%0.0%0.0%010.6%93.2%3.0%0.0%0.0%01.2%12
.0%0.0%0.0%0.0%01.4%212.9%11.0%0.0%0.0%0.0%01.3%13
1.3%1.0%0.0%0.0%08.4%12.0%0.0%0.0%0.0%0.0%01.3%13
.0%0.0%0.0%0.0%04.9%712.9%11.0%0.0%0.0%0.0%01.8%18
1.3%13.6%42.2%2.0%0.0%0.0%01.1%1.0%07.6%82.8%31.9%19
6.7%5.9%12.2%22.5%21.4%22.4%23.2%32.8%32.9%3.9%12.4%24
.0%0.0%01.1%1.0%0.0%0.0%01.1%19.4%104.8%56.4%72.4%24
.0%0.0%0.0%01.2%116.8%241.2%1.0%0.0%0.0%0.0%02.6%26
.0%0.0%03.2%324.7%202.8%4.0%0.0%0.0%01.0%1.9%12.9%29
.0%0.0%0.0%02.5%219.6%281.2%11.1%1.0%0.0%0.0%03.2%32
.0%0.0%0.0%0.0%012.6%1816.5%14.0%0.0%0.0%0.0%03.2%32
1.3%1.0%0.0%0.0%0.0%0.0%03.2%35.7%64.8%517.4%193.4%34
.0%0.0%01.1%143.2%352.8%41.2%1.0%0.0%0.0%0.9%14.2%42
.0%06.4%711.8%111.2%1.0%0.0%02.2%2.9%119.0%202.8%34.5%45
12.0%930.0%332.2%2.0%0.0%0.0%01.1%1.0%0.0%0.0%04.5%45
22.7%1725.5%284.3%4.0%0.0%0.0%01.1%1.0%0.0%0.0%05.0%50
2.7%24.5%53.2%38.6%7.0%0.0%01.1%17.5%824.8%2623.9%267.8%78
1.3%1.0%01.1%12.5%2.0%0.0%015.1%1445.3%483.8%411.9%138.3%83
10.7%82.7%31.1%11.2%11.4%2.0%011.8%1120.8%2214.3%1522.9%258.8%88
Q2. In which store do you normally shop at for all your household's main food and grocery shopping needs (i.e. primarily bulk 'trolley' purchases?
(c…J11385 Warwick Household Survey - Weighted Results Tabulations by Zone RMG:Clarity July 2013 Page 2
%NumBase: All respondents
%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321
Zone
Co-op, Loxley Close, Wellesbourne
Marks & Spencer, 70 Parade, Leamington Spa
Tesco, Arena Park, Phoenix Way, Coventry
Sainsbury's, 2 Park Street, Warwick
Co-op, Coventry Street, Southam
Morrisons, Clearwell Road, Redditch
Tesco, Leicester Road, Rugby
Tesco, Warwick Road, Solihull
Marks & Spencer, Upper Precinct, Coventry
Sainsbury's, Clifton Road, Rugby
Tesco, Jubilee Cross, Lychgate Road, Coventry
Tesco, Stratford Road, Solihull
Waitrose, Stratford Road, Hall Green, Birmingham
Aldi, Radford Road, Coventry
Asda, Chapel Street, Rugby
Marks & Spencer, Mill Lane, Solihull
Morrisons, George Road, Solihull
Sainsbury's, Bridge Street, Stratford-upon-Avon
Tesco Express, Sheldon Square, Coventry
Tesco, Newstreet, Daventry
Waitrose, Bowen Square, Daventry
Aldi, Paddox Close, Rugby
Asda, Walsgrave Retail Park, Coventry
Co-op, High Street, Leamington Spa
Iceland, 56 Bath Street, Leamington Spa
Tesco Express, Units 1&2 Leyes Lane, Kenilworth
Aldi, Central Park, Rugby
Aldi, Sheaf Street, Daventry
Asda, Jubilee Crescent, Coventry
Co-op, Henley Street, Stratford-upon-Avon
Co-op, Townsend Lane, Rugby
.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1
.0%0.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%02.5%2.0%0.0%0.0%0.0%0.0%0.0%0.2%2
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%11.0%1.0%0.2%2
.0%0.0%0.0%0.0%0.0%0.0%02.2%2.0%0.0%0.0%0.2%2
.0%0.0%0.0%0.0%0.0%02.4%2.0%0.0%0.0%0.0%0.2%2
1.3%1.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%0.0%0.2%2
.0%0.0%0.0%0.0%0.7%1.0%02.2%2.0%0.0%0.0%0.3%3
.0%0.0%0.0%0.0%0.0%0.0%03.2%3.0%0.0%0.0%0.3%3
.0%0.0%0.0%0.0%0.7%11.2%11.1%1.0%0.0%0.0%0.3%3
.0%0.9%1.0%01.2%1.0%0.0%0.0%0.0%01.0%1.0%0.3%3
.0%0.0%03.2%3.0%0.0%0.0%0.0%0.0%0.0%0.0%0.3%3
.0%0.0%03.2%3.0%0.0%0.0%0.0%0.0%0.0%0.0%0.3%3
.0%0.0%0.0%0.0%0.0%03.5%3.0%0.0%0.0%0.0%0.3%3
.0%0.0%0.0%0.0%02.1%3.0%0.0%0.0%0.0%0.0%0.3%3
.0%0.9%12.2%2.0%0.0%0.0%0.0%0.0%01.0%1.0%0.4%4
.0%0.0%04.3%4.0%0.0%0.0%0.0%0.0%0.0%0.0%0.4%4
.0%0.0%0.0%0.0%02.1%31.2%1.0%0.0%0.0%0.0%0.4%4
.0%0.0%0.0%0.0%0.0%03.5%31.1%1.0%0.0%0.0%0.4%4
.0%0.0%0.0%0.0%02.1%31.2%1.0%0.0%0.0%0.0%0.4%4
.0%0.0%03.2%3.0%0.0%0.0%01.1%1.0%01.0%1.0%0.5%5
.0%0.0%0.0%0.0%0.0%04.7%4.0%0.0%0.0%0.9%1.5%5
.0%0.0%05.4%5.0%0.0%0.0%0.0%0.0%0.0%0.0%0.5%5
.0%0.0%0.0%0.0%0.0%0.0%05.4%5.0%0.0%0.0%0.5%5
1.3%1.9%1.0%0.0%0.0%0.0%0.0%0.9%12.9%3.0%0.6%6
.0%0.0%0.0%01.2%14.2%6.0%0.0%0.0%0.0%0.0%0.7%7
.0%0.0%0.0%01.2%1.0%01.2%11.1%1.0%01.0%12.8%3.7%7
8.0%6.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.7%7
Q2. In which store do you normally shop at for all your household's main food and grocery shopping needs (i.e. primarily bulk 'trolley' purchases?
(c…J11385 Warwick Household Survey - Weighted Results Tabulations by Zone RMG:Clarity July 2013 Page 3
%NumBase: All respondents
%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321
Zone
Iceland, The Clock Towers Shopping Centre, Rugby
Lidl, Bilton Road, Rugby
Local stores, Coventry
Local stores, Dorridge
Local stores, Kenilworth
Local stores, Warwick
Morrisons, Parkgate Road, Coventry
Sainsbury's, Abbey Retail Park, Redditch
Tesco Express, Walsgrave Road, Coventry
Tesco, Shakespeare Centre, Redditch
.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.1%1
.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1
.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1
Q2. In which store do you normally shop at for all your household's main food and grocery shopping needs (i.e. primarily bulk 'trolley' purchases?
(c…
J11385 Warwick Household Survey - Weighted Results Tabulations by Zone RMG:Clarity July 2013 Page 4
%NumBase: All respondents
%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321
Zone
Tesco, Kineton Road Industrial Estate, Southam
Waitrose, The Rosebird Centre, Stratford-upon-Avon
Aldi, Queensway, Leamington Spa
Sainsbury's, Shires Retail Park, Warwick
Tesco, Lockheed Close, Banbury
Marks & Spencer, Maybird Retail Park, Stratford-upon-Avon
Aldi, Ruscoste Avenue, Banbury
Tesco, Station Road, Knowle
Marks & Spencer, Market Street, Warwick
Morrisons, Swan Close, Banbury
Tesco, Banbury Road, Stratford-upon-Avon
Tesco, Cannon Park Centre, Coventry
Aldi, Alcester Road South, Maypole, Birmingham
Clarkes, Warwick Street, Leamington Spa
Co-op, Church Road, Long Itchington
Co-op, Earlsdon Street, Coventry
Co-op, High Street, Henley-in-Arden
Co-op, High Street, Ryton on Dunsmore
Co-op, School Street, Coventry
Co-op, Umberslade Road, Earlswood
Co-op, Wood Lane, Willenhall
Hilltop Farm, Fosse Way, Hunningham, Leamington Spa
Lidl, Kenilworth Road, Coventry
Local stores, Kinetone
Marks & Spencer, Arena Retail Park, Coventry
Morrisons, Westway, Rugby
Sainsbury's, Bell Green, Coventry
Sainsbury's, Castle Vale Retail Park, Birmingham
Other
.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1
1.3%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1
.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1
.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.1%1
.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%01.4%2.0%0.0%0.0%0.0%0.0%0.2%2
1.3%1.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%2
1.3%1.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%0.0%0.2%2
.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%01.0%1.0%0.2%2
.0%0.0%03.2%3.0%0.0%0.0%0.0%0.0%0.0%0.0%0.3%3
.0%0.0%0.0%0.0%0.0%0.0%03.2%3.0%0.0%0.0%0.3%3
.0%03.6%4.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.4%4
1.3%1.0%0.0%0.0%0.0%0.0%03.2%3.9%1.0%0.0%0.5%5
.0%0.0%0.0%0.0%0.0%0.0%01.1%1.9%11.9%21.8%2.6%6
.0%0.0%0.0%01.2%1.0%02.4%21.1%11.9%2.0%0.0%0.6%6
10.7%82.7%3.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.1%11
.0%0.0%0.0%0.0%0.0%0.0%023.7%22.0%0.0%0.0%02.2%22
Q2. In which store do you normally shop at for all your household's main food and grocery shopping needs (i.e. primarily bulk 'trolley' purchases?
(c…
J11385 Warwick Household Survey - Weighted Results Tabulations by Zone RMG:Clarity July 2013 Page 5
%NumBase: All respondents
%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321
Zone
Sainsbury's, Chapel Lane, Selly Oak, Birmingham
Sainsbury's, Cymbeline Way, Bilton
Sainsbury's, Oxford Road, Banbury
Tesco, Cubbington Road, Lillington
Tesco, Main Street, Shirley
Tesco, Middleton Road, Banbury
Varies
Waitrose, Lower Leicester Road, Lutterworth
Other
.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1
1.3%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%0.0%0.1%1
.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.1%1
1.3%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1
.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
Q2. In which store do you normally shop at for all your household's main food and grocery shopping needs (i.e. primarily bulk 'trolley' purchases?
%NumBase: Internet users
%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321
Zone
Base: Internet users
Tesco
Sainsbury's
Asda
Ocado
Other .0%0100.0%1.0%0.0%0.0%050.0%1.0%0.0%033.3%1.0%012.5%3
20.0%1.0%0.0%050.0%1.0%0.0%0.0%033.3%133.3%1.0%016.7%4
40.0%2.0%050.0%1.0%050.0%150.0%1.0%0.0%0.0%0.0%020.8%5
40.0%2.0%050.0%150.0%150.0%1.0%0100.0%366.7%233.3%1100.0%150.0%12
100.0%5100.0%1100.0%2100.0%2100.0%2100.0%2100.0%3100.0%3100.0%3100.0%1100.0%24
Q2a. Which internet retailer do you use?
%NumBase: Excluding internet
%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321
Zone
Base: Excluding internet
Car / van (as driver)
Car / van (as passenger)
Walk
Bus, minibus or coach
Bicycle
Taxi
Goods delivered
Mobility scooter
Car (as passenger) / bus
Refused
Other .0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%1.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.1%1
.0%0.0%01.1%1.0%0.0%0.0%0.0%01.0%1.0%0.0%0.2%2
.0%0.9%1.0%01.3%1.0%0.0%0.0%01.0%1.0%0.9%1.4%4
1.4%11.8%2.0%0.0%0.0%01.2%1.0%01.0%11.0%1.9%1.7%7
4.3%3.9%1.0%01.3%1.7%1.0%01.1%11.0%11.0%1.9%11.0%10
5.7%44.6%55.5%55.1%410.6%158.4%72.2%23.9%47.8%87.4%86.4%62
1.4%113.8%151.1%111.4%95.0%76.0%54.4%49.7%105.9%69.3%107.0%68
14.3%1014.7%1611.0%1017.7%1415.6%2216.9%1420.0%1818.4%1915.7%1613.0%1415.7%153
72.9%5163.3%6981.3%7463.3%5068.1%9667.5%5672.2%6564.1%6667.6%6966.7%7268.4%668
100.0%70100.0%109100.0%91100.0%79100.0%141100.0%83100.0%90100.0%103100.0%102100.0%108100.0%976
Q3. How do you normally travel to Q2?
J11385 Warwick Household Survey - Weighted Results Tabulations by Zone RMG:Clarity July 2013 Page 6
%NumBase: Excluding internet
%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321
Zone
Base: Excluding internet
Yes - non-food shopping
Yes - other food shopping
Yes - bars/pubs
Yes - bingo
Yes - cafes
Yes - cinemas
Yes - get petrol
Yes - go to park
Yes - gyms/ health and fitness
Yes - library
Yes - markets
Yes - meeting family
Yes - meeting friends
Yes - museums/ art gallery
Yes - other service (travel agent, estate agent)
Yes - personal service (hairdressers, beauty salon)
Yes - restaurants
Yes - swimming
Yes - theatre
Yes - visiting services such as banks and other financial institutions
Yes - work
No
45.7%3247.7%5249.5%4549.4%3947.5%6763.9%5350.0%4558.3%6063.7%6545.4%4951.9%507
1.4%15.5%63.3%3.0%03.5%54.8%47.8%74.9%53.9%42.8%33.9%38
4.3%32.8%36.6%611.4%92.8%43.6%34.4%41.0%12.0%21.9%23.8%37
.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%1.0%0.0%0.1%1
2.9%2.0%0.0%0.0%0.7%11.2%1.0%0.0%01.0%1.9%1.6%6
5.7%41.8%23.3%32.5%22.1%31.2%11.1%11.0%12.0%22.8%32.3%22
.0%02.8%32.2%22.5%2.7%1.0%02.2%22.9%3.0%0.9%11.4%14
1.4%1.9%14.4%42.5%21.4%2.0%03.3%31.0%11.0%11.9%21.7%17
1.4%1.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.2%2
2.9%21.8%22.2%23.8%31.4%26.0%53.3%3.0%02.0%23.7%42.6%25
4.3%3.9%11.1%11.3%12.1%33.6%34.4%41.0%11.0%11.9%22.0%20
.0%0.0%02.2%2.0%01.4%2.0%0.0%0.0%01.0%1.0%0.5%5
.0%0.0%02.2%22.5%2.7%1.0%02.2%2.0%0.0%0.0%0.7%7
1.4%11.8%2.0%03.8%31.4%21.2%11.1%11.0%11.0%1.9%11.3%13
.0%0.0%01.1%1.0%0.7%1.0%0.0%01.0%11.0%1.0%0.4%4
12.9%98.3%97.7%76.3%59.9%141.2%17.8%78.7%99.8%1011.1%128.5%83
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0
1.4%16.4%77.7%75.1%45.0%77.2%63.3%34.9%53.9%46.5%75.2%51
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0
1.4%1.0%0.0%0.0%0.7%1.0%01.1%11.9%2.0%0.0%0.5%5
12.9%99.2%1012.1%1119.0%1514.9%217.2%68.9%88.7%93.9%49.3%1010.6%103
27.1%1917.4%1923.1%2116.5%1319.1%279.6%86.7%610.7%1111.8%1223.1%2516.5%161
100.0%70100.0%109100.0%91100.0%79100.0%141100.0%83100.0%90100.0%103100.0%102100.0%108100.0%976
Q4. When you visit Q2 for your main food shopping, do you combine your shopping with other activities (for example non-food shopping, leisure/ entertainment, visitingrestaurants, bars, banks, etc) - if so, what activities?
(c…
J11385 Warwick Household Survey - Weighted Results Tabulations by Zone RMG:Clarity July 2013 Page 7
%NumBase: Excluding internet
%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321
Zone
Doctors/ dentist/ medical appointment
For a walk/ walk the dog
Leisure activities
Varies
Charity/ voluntary work
School run/ giving lifts
Bank
Bridge Club
Church
Shopping for other family members
Window shopping/ browsing
Petrol station
Post Office
Visit rubbish tip/ recycling
Other
.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%0.0%0.1%1
.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%1.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1
1.4%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.1%1
1.4%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.9%1.2%2
.0%0.9%1.0%0.0%0.0%0.0%02.2%2.0%0.0%0.0%0.3%3
1.4%1.0%0.0%0.0%0.7%1.0%0.0%01.0%1.0%0.0%0.3%3
.0%0.0%0.0%01.3%11.4%2.0%01.1%1.0%0.0%0.0%0.4%4
.0%0.9%1.0%0.0%0.0%01.2%1.0%0.0%01.0%1.9%1.4%4
.0%0.0%0.0%01.3%1.7%11.2%11.1%1.0%02.0%2.0%0.6%6
1.4%11.8%21.1%11.3%1.0%0.0%01.1%1.0%0.0%0.9%1.7%7
Q4. When you visit Q2 for your main food shopping, do you combine your shopping with other activities (for example non-food shopping, leisure/ entertainment, visitingrestaurants, bars, banks, etc) - if so, what activities?
%Num
%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321
ZoneBase: All respondents
Base: All respondents 100.0%75100.0%110100.0%93100.0%81100.0%143100.0%85100.0%93100.0%106100.0%105100.0%109100.0%1000
Q5. In addition to Q2, are there any other stores that you regularly use for your main food shopping?
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J11385 Warwick Household Survey - Weighted Results Tabulations by Zone RMG:Clarity July 2013 Page 8
%Num
%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321
ZoneBase: All respondents
Aldi, Canners Way, Stratford-upon-Avon
Aldi, Central Park, Rugby
Aldi, Paddox Close, Rugby
Aldi, Radford Road, Coventry
Aldi, Sheaf Street, Daventry
Aldi, Stratford Road, Shirley
Asda, Abbey Park, Coventry
Asda, Chapel Street, Rugby
Asda, Chesterton Drive, Leamington Spa
Asda, Jubilee Crescent, Coventry
Asda, Walsgrave Retail Park, Coventry
Budgens, Wordsworth Avenue, Stratford-on-Avon
Co-op 34-56 Clemens Street, Leamington Spa
Co-op, Coventry Street, Southam
Co-op, Cressida Drive, Warwick
Co-op, Henley Street, Stratford-upon-Avon
Co-op, High Street, Leamington Spa
Co-op, Loxley Close, Wellesbourne
Co-op, Townsend Lane, Rugby
Hillers Farm Shop, Alcester
Hunningham House Farm, Hunningham, Lemington Spa
Iceland, 2 Warwick Road, Kenilworth
Iceland, 56 Bath Street, Leamington Spa
Iceland, Binley Road, Coventry
Iceland, Cannon Park, Coventry
Iceland, Queen Victoria Street, Coventry
Iceland, The Clock Towers Shopping Centre, Rugby
Lidl, Bilton Road, Rugby
Lidl, Myton Road, Leamington Spa
Local stores, Claverdon
Local stores, Coventry
Local stores, Cubbington
Local stores, Dorridge
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0
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1.3%1.0%0.0%0.0%02.1%3.0%0.0%0.0%0.0%0.0%0.4%4
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0
.0%02.7%3.0%01.2%1.0%01.2%13.2%36.6%75.7%61.8%22.3%23
.0%0.0%0.0%0.0%0.0%02.4%2.0%0.0%0.0%0.0%0.2%2
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0
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.0%0.0%0.0%0.0%02.1%3.0%0.0%0.0%0.0%0.0%0.3%3
.0%0.0%0.0%0.0%01.4%2.0%0.0%0.0%0.0%0.0%0.2%2
.0%0.0%0.0%0.0%0.0%0.0%0.0%01.9%2.0%0.9%1.3%3
.0%0.0%0.0%07.4%6.7%1.0%0.0%0.0%0.0%0.0%0.7%7
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0
9.3%7.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%0.0%0.8%8
.0%0.9%1.0%0.0%0.0%02.4%22.2%21.9%21.9%2.0%0.9%9
.0%0.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%1.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%05.4%5.0%0.0%0.0%0.5%5
.0%0.0%01.1%1.0%0.0%0.0%0.0%0.9%1.0%0.0%0.2%2
.0%0.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%02.8%44.7%4.0%0.0%0.0%0.0%0.8%8
.0%0.0%0.0%0.0%0.7%11.2%1.0%0.0%01.0%1.0%0.3%3
4.0%32.7%3.0%0.0%0.0%01.2%112.9%1215.1%161.9%28.3%94.6%46
.0%0.0%0.0%0.0%0.0%03.5%33.2%31.9%21.0%1.9%11.0%10
.0%0.0%0.0%0.0%05.6%810.6%9.0%0.0%0.0%0.9%11.8%18
.0%0.0%03.2%3.0%0.0%0.0%0.0%0.0%0.0%0.0%0.3%3
.0%0.0%0.0%0.0%0.0%01.2%1.0%0.9%1.0%0.0%0.2%2
.0%0.0%0.0%01.2%14.2%62.4%2.0%01.9%21.0%1.0%01.2%12
.0%0.0%0.0%01.2%1.0%01.2%1.0%0.0%0.0%0.0%0.2%2
.0%0.0%0.0%0.0%0.7%12.4%2.0%0.0%0.0%0.0%0.3%3
4.0%36.4%73.2%3.0%0.0%0.0%0.0%0.0%01.0%1.0%01.4%14
Q5. In addition to Q2, are there any other stores that you regularly use for your main food shopping?
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%Num
%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321
ZoneBase: All respondents
Local stores, Henley-in-Arden
Local stores, Kenilworth
Local stores, Leamington Spa
Local stores, Solihull
Local stores, Southam
Local stores, Warwick
Local stores, Weston-under-Wetherley
Londis, Newland Road, Leamington Spa
Marks & Spencer, 70 Parade, Leamington Spa
Marks & Spencer, Bridge Street, Stratford-upon-Avon
Marks & Spencer, Mill Lane, Solihull
Marks & Spencer, Upper Precinct, Coventry
Morrisons, Alcester Road, Stratford upon Avon
Morrisons, Alvis Retail Park, Holyhead Road, Coventry
Morrisons, Binley, Coventry
Morrisons, Clearwell Road, Redditch
Morrisons, George Road, Solihull
Morrisons, Old Warwick Road, Leamington Spa
Morrisons, Parkgate Road, Coventry
Morrisons, Stratford Road, Shirley
Netto, Jubilee Crescent, Radford
Sainsbury's, 2 Park Street, Warwick
Sainsbury's, Abbey Retail Park, Redditch
Sainsbury's, Austin Drive, Coventry
Sainsbury's, Bridge Street, Stratford-upon-Avon
Sainsbury's, Clifton Road, Rugby
Sainsbury's, Coton End, Warwick
Sainsbury's, Dunchurch Road, Rugby
Sainsbury's, Fletchhamstead Highway, Coventry
.0%0.0%01.1%11.2%19.1%133.5%3.0%0.0%0.0%0.0%01.8%18
1.3%1.0%0.0%0.0%0.0%05.9%51.1%1.0%0.0%0.0%0.7%7
.0%0.0%01.1%1.0%0.0%0.0%0.0%01.9%22.9%33.7%41.0%10
.0%0.0%0.0%0.0%0.7%12.4%21.1%1.0%0.0%0.0%0.4%4
.0%03.6%41.1%11.2%1.0%0.0%0.0%0.0%0.0%0.0%0.6%6
.0%0.0%01.1%1.0%04.2%62.4%2.0%0.0%0.0%0.9%11.0%10
.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%02.9%3.0%0.4%4
.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%04.2%6.0%0.0%0.0%0.0%0.0%0.6%6
1.3%14.5%52.2%2.0%0.7%1.0%01.1%110.4%115.7%62.8%33.0%30
.0%0.0%01.1%1.0%0.7%1.0%0.0%0.0%0.0%0.9%1.3%3
.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%02.5%25.6%812.9%11.0%0.0%01.0%1.0%02.2%22
.0%0.9%1.0%0.0%03.5%52.4%21.1%1.0%0.0%0.0%0.9%9
10.7%89.1%101.1%11.2%1.0%0.0%0.0%0.9%11.0%1.9%12.3%23
.0%0.0%0.0%0.0%03.5%54.7%4.0%0.0%01.0%1.0%01.0%10
.0%0.0%03.2%3.0%0.0%0.0%0.0%0.9%1.0%0.0%0.4%4
12.0%910.0%111.1%1.0%0.0%0.0%0.0%0.0%01.0%1.0%02.2%22
1.3%1.0%0.0%0.0%0.0%01.2%14.3%44.7%57.6%813.8%153.4%34
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0
.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%05.7%6.0%0.6%6
.0%0.9%1.0%0.0%0.0%0.0%03.2%3.0%0.0%0.0%0.4%4
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0
.0%0.0%0.0%01.2%1.0%0.0%01.1%11.9%2.0%04.6%5.9%9
1.3%1.0%0.0%02.5%2.0%0.0%0.0%0.0%0.0%0.0%0.3%3
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0
Q5. In addition to Q2, are there any other stores that you regularly use for your main food shopping?
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J11385 Warwick Household Survey - Weighted Results Tabulations by Zone RMG:Clarity July 2013 Page 10
%Num
%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321
ZoneBase: All respondents
Sainsbury's, Leamington Shopping Park, Leamington Spa
Sainsbury's, Poplar Way, Solihull
Sainsbury's, Saltisford, Warwick
Sainsbury's, Stratford Road, Shirley, Solihull
Sainsbury's, The Saltisford, Warwick
Sainsbury's, Trinity Street, Coventry
Sainsbury's, Warwick Road, Kenilworth
Tesco Express, Ashby Fields Local Centre, Daventry
Tesco Express, Sheldon Square, Coventry
Tesco Express, Units 1&2 Leyes Lane, Kenilworth
Tesco Express, Walsgrave Road, Coventry
Tesco Metro, 22-24 The Parade, Leamington Spa
Tesco, Arena Park, Phoenix Way, Coventry
Tesco, Birmingham Road, Stratford-upon-Avon
Tesco, Cannon Park Centre, Lynchgate Road, Coventry
Tesco, Clifford Bridge Road, Walsgrave, Coventry
Tesco, Emscote Road, Warwick
Tesco, Jubilee Cross, Lychgate Road, Coventry
Tesco, Leicester Road, Rugby
Tesco, Monkspath Business Park, Solihull
Tesco, Newstreet, Daventry
Tesco, Shakespeare Centre, Redditch
Tesco, St. Johns Way, Knowle, Solihull
Tesco, Stratford Road, Solihull
Tesco, Warwick Road, Solihull
Waitrose, Bertie Road, Kenilworth
Waitrose, Bowen Square, Daventry
Waitrose, Stratford Road, Hall Green, Birmingham
1.3%1.9%11.1%11.2%1.0%01.2%1.0%0.0%0.0%0.0%0.5%5
.0%0.9%1.0%0.0%0.0%0.0%01.1%1.0%0.0%0.0%0.2%2
1.3%1.0%04.3%424.7%206.3%92.4%21.1%11.9%21.0%15.5%64.6%46
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.0%0.9%1.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.2%2
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.0%0.0%03.2%3.0%0.0%0.0%01.1%1.0%0.0%0.0%0.4%4
.0%0.0%0.0%0.0%0.0%01.2%11.1%1.0%0.0%0.9%1.3%3
.0%0.9%1.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.2%2
4.0%32.7%37.5%71.2%1.0%01.2%13.2%34.7%513.3%146.4%74.4%44
1.3%1.0%0.0%0.0%0.0%02.4%2.0%0.0%01.0%1.0%0.4%4
.0%0.0%01.1%11.2%19.1%13.0%0.0%0.0%0.0%0.0%01.5%15
13.3%1017.3%194.3%41.2%1.7%1.0%01.1%1.0%01.0%1.0%03.7%37
.0%0.0%0.0%0.0%0.7%11.2%1.0%0.0%0.0%0.0%0.2%2
.0%0.9%1.0%01.2%1.0%01.2%11.1%15.7%61.0%18.3%92.0%20
.0%0.0%0.0%0.0%02.1%32.4%2.0%0.0%0.0%01.8%2.7%7
.0%0.0%0.0%02.5%2.0%0.0%0.0%0.0%0.0%0.0%0.2%2
.0%0.0%0.0%0.0%02.1%31.2%1.0%0.0%0.0%0.0%0.4%4
1.3%1.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%2
.0%0.0%02.2%29.9%8.7%1.0%0.0%0.0%0.0%0.9%11.2%12
.0%0.0%0.0%0.0%01.4%21.2%1.0%0.0%0.0%0.0%0.3%3
.0%0.0%02.2%2.0%0.0%0.0%0.0%0.9%11.0%1.0%0.4%4
.0%0.9%18.6%8.0%0.0%0.0%0.0%0.9%1.0%0.0%01.0%10
.0%03.6%42.2%21.2%1.0%0.0%01.1%1.9%113.3%14.9%12.4%24
.0%0.0%02.2%2.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%2
5.3%4.0%0.0%03.7%3.0%01.2%19.7%916.0%176.7%719.3%216.2%62
Q5. In addition to Q2, are there any other stores that you regularly use for your main food shopping?
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%Num
%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321
ZoneBase: All respondents
Internet (specified below)
No other stores used
Waitrose, Shipston Road, Stratford-upon-Avon
Aldi, Queensway, Leamington Spa
Tesco, Northfield Road, Southam
Marks & Spencer, Market Street, Warwick
Marks & Spencer, Maybird Retail Park, Stratford-upon-Avon
Internet - Ocado
Aldi, Birmingham Road, Stratford-upon-Avon
Market, Coventry
Internet - Tesco
Internet - Waitrose
Local stores, Stratford-upon-Avon
Varies
Acorn Stores, Coventry Street, Southam
Aldi, Hinckley Road, Coventry
Aubrey Allen, Warwick Street, Leamington Spa
Co-op, School Street, Wolston
Costco, Leathley Road, Huddersfield
Costco, Torrington Avenue, Coventry
Heart of England Co-op, Warwick Street, Leamington Spa
Local stores, Rugby
Londis, Banbury Street, Kineton
Marks & Spencer, Arena Park, Coventry
Marks & Spencer, Coventry Road, Warwick
Morrisons, Warwick Highway, Redditch
Morrisons, Westway, Rugby
Tesco, Cubbington Road, Lillington, Leamington Spa
Tesco, Lockeed Close, Banbury
Tesco, Station Road, Knowle
Aldi, Main Street, Bedworth
Aldi, Queensway, Leamington Spa
Other
.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1
.0%0.0%02.2%2.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%2
1.3%1.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%0.0%0.2%2
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.8%2.2%2
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.0%0.9%11.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%2
.0%0.9%1.0%0.0%0.0%0.0%0.0%0.0%01.0%1.0%0.2%2
.0%0.0%0.0%0.0%01.4%2.0%0.0%0.0%0.0%0.0%0.2%2
1.3%1.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%0.0%0.2%2
.0%0.9%1.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.2%2
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%1.9%1.2%2
.0%0.0%0.0%0.0%01.4%2.0%0.0%0.0%0.0%0.0%0.2%2
.0%0.0%0.0%0.0%0.7%11.2%1.0%0.0%0.0%0.0%0.2%2
.0%0.0%0.0%0.0%0.0%02.4%2.0%0.0%0.0%0.0%0.2%2
.0%0.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.2%2
.0%0.0%0.0%0.0%0.7%11.2%1.0%0.0%0.0%0.0%0.2%2
.0%0.0%0.0%0.0%0.0%0.0%02.2%2.0%0.0%0.0%0.2%2
.0%0.0%0.0%0.0%0.0%01.2%11.1%1.9%1.0%0.0%0.3%3
.0%02.7%3.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.3%3
1.3%1.9%1.0%0.0%0.0%0.0%0.0%0.0%01.0%1.0%0.3%3
.0%0.9%1.0%0.0%01.4%2.0%0.0%0.0%0.0%0.0%0.3%3
.0%0.0%0.0%0.0%0.7%12.4%2.0%0.0%0.0%0.0%0.3%3
.0%01.8%21.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.3%3
.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%01.0%11.8%2.4%4
1.3%14.5%5.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.6%6
.0%0.9%11.1%1.0%0.0%0.0%0.0%0.0%06.7%7.0%0.9%9
.0%0.0%0.0%0.0%0.0%01.2%19.7%9.0%0.0%0.0%01.0%10
.0%0.9%1.0%0.0%0.0%0.0%01.1%16.6%71.9%2.0%01.1%11
9.3%78.2%92.2%2.0%0.0%0.0%0.0%0.0%0.0%0.0%01.8%18
28.0%2126.4%2931.2%2938.3%3132.2%4625.9%2228.0%2629.2%3132.4%3424.8%2729.6%296
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0
Q5. In addition to Q2, are there any other stores that you regularly use for your main food shopping?
(c…J11385 Warwick Household Survey - Weighted Results Tabulations by Zone RMG:Clarity July 2013 Page 12
%Num
%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321
ZoneBase: All respondents
Aldi, Ruscote Avenue, Banbury
Aldi, Warwick Road, Birmingham
Asda, Crowhurst Road, Brighton
Bargain Booze, Rugby Road, Cubbington
Clarks, Warwick Street, Leamington Spa
Co-op, Bishops Itchington, Leamington Spa
Co-op, Earlsdon Street, Coventry
Co-op, High Street, Ryton on Dunsmore
Co-op, Umberslade Road, Earlswood
Co-op, Warwick Road, Kenilworth
Co-op, Widney Road, Bentley Heath
Joe Richards, Warwick Road, Kenilworth
Local stores, Harbury
Local stores, Lillington
Local stores, Bronston
Local stores, Knowle
Local stores, Wellesbourne
Local stores, Wellsborourgh
Londis, Daventry Road Coventry
Marks & Spencer, High Street, Rugby
Morrisons, Black Country Route, Bilston
Morrisons, Swan Close Road, Banbury
Sainsbury's, Oxford Road, Banbury
Sainsbury's, Alcester Road South, Maypole, Birmingham
Spar, Daventry Road, Charlesmore, Coventry
Tesco, Cubbington Road, Warwick
Other
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.1%1
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.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
1.3%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
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1.3%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%0.0%0.1%1
.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%0.0%0.1%1
.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.1%1
.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%1.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%0.0%0.1%1
Q5. In addition to Q2, are there any other stores that you regularly use for your main food shopping?
%Num
%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321
ZoneBase: All respondents
Base: All respondents 100.0%75100.0%110100.0%93100.0%81100.0%143100.0%85100.0%93100.0%106100.0%105100.0%109100.0%1000
Q6. In addition to your main food shopping, where do you do most of your household's small scale 'top-up' food shopping? (i.e. the store you visit regularly - 2+ times aweek - to buy bread, milk etc on a day-to-day basis)
(c…
J11385 Warwick Household Survey - Weighted Results Tabulations by Zone RMG:Clarity July 2013 Page 13
%Num
%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321
ZoneBase: All respondents
Don't do 'top-up' food shopping
Local stores, Leamington Spa
Local stores, Coventry
Tesco Metro, 22-24 The Parade, Leamington Spa
Local stores, Warwick
Asda, Chesterton Drive, Leamington Spa
Co-op, Loxley Close, Wellesbourne
Local stores, Kenilworth
Sainsbury's, Saltisford, Warwick
Marks & Spencer, 70 Parade, Leamington Spa
Asda, Abbey Park, Coventry
Marks & Spencer, Bridge Street, Stratford-upon-Avon
Waitrose, Bertie Road, Kenilworth
Morrisons, Alcester Road, Stratford upon Avon
Sainsbury's, Leamington Shopping Park, Leamington Spa
Sainsbury's, Warwick Road, Kenilworth
Tesco Express, Units 1&2 Leyes Lane, Kenilworth
Lidl, Myton Road, Leamington Spa
Marks & Spencer, Upper Precinct, Coventry
Sainsbury's, Coton End, Warwick
Tesco, Birmingham Road, Stratford-upon-Avon
Tesco, Cannon Park Centre, Lynchgate Road, Coventry
Co-op, Coventry Street, Southam
Tesco, Emscote Road, Warwick
Co-op, Townsend Lane, Rugby
Sainsbury's, Dunchurch Road, Rugby
Morrisons, Old Warwick Road, Leamington Spa
Co-op, High Street, Leamington Spa
Local stores, Southam
Sainsbury's, The Saltisford, Warwick
.0%01.8%22.2%2.0%0.0%0.0%0.0%0.0%01.9%2.0%0.6%6
.0%0.0%0.0%0.0%0.0%0.0%04.3%4.9%11.0%1.0%0.6%6
.0%0.0%0.0%0.0%0.0%0.0%04.3%4.9%11.0%1.0%0.6%6
1.3%1.0%0.0%01.2%1.0%0.0%0.0%0.9%11.9%21.8%2.7%7
.0%0.9%1.0%0.0%0.0%07.1%61.1%1.0%0.0%0.0%0.8%8
.0%0.0%0.0%0.0%0.0%08.2%71.1%1.0%0.0%0.0%0.8%8
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.0%0.0%0.0%0.0%0.0%0.0%08.6%8.9%1.0%0.0%0.9%9
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1.3%18.2%9.0%0.0%0.0%0.0%01.1%1.0%0.0%0.0%01.1%11
.0%0.9%1.0%0.0%0.0%0.0%0.0%0.0%06.7%72.8%31.1%11
.0%0.0%0.0%0.0%07.7%11.0%0.0%0.0%0.0%0.0%01.1%11
.0%01.8%2.0%0.0%0.0%0.0%02.2%2.9%15.7%6.0%01.1%11
.0%0.0%0.0%014.8%12.0%0.0%0.0%0.0%0.0%0.0%01.2%12
.0%0.0%0.0%013.6%111.4%2.0%0.0%0.0%0.0%0.0%01.3%13
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1.3%110.9%12.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.3%13
.0%0.0%01.1%111.1%92.1%3.0%01.1%1.0%0.0%0.0%01.4%14
2.7%210.9%12.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.4%14
.0%0.0%0.0%0.0%04.2%69.4%8.0%0.0%0.0%0.0%01.4%14
.0%0.0%0.0%0.0%0.7%11.2%11.1%1.9%11.0%19.2%101.5%15
.0%0.9%14.3%41.2%1.7%1.0%01.1%1.0%08.6%9.0%01.7%17
1.3%1.0%0.0%019.8%16.0%0.0%0.0%0.0%0.0%0.0%01.7%17
21.3%161.8%2.0%0.0%0.0%0.0%02.2%2.0%0.0%0.0%02.0%20
.0%0.0%0.0%0.0%0.0%0.0%01.1%117.0%181.0%1.0%02.0%20
.0%01.8%2.0%0.0%0.7%1.0%01.1%1.0%016.2%17.0%02.1%21
.0%0.0%0.0%0.0%0.0%0.0%03.2%35.7%61.9%219.3%213.2%32
.0%0.0%0.0%0.0%023.1%334.7%4.0%0.0%0.0%0.9%13.8%38
.0%0.9%12.2%2.0%0.0%02.4%21.1%117.0%183.8%414.7%164.4%44
17.3%1323.6%2625.8%2422.2%1828.0%4021.2%1824.7%2329.2%3122.9%2415.6%1723.4%234
Q6. In addition to your main food shopping, where do you do most of your household's small scale 'top-up' food shopping? (i.e. the store you visit regularly - 2+ times aweek - to buy bread, milk etc on a day-to-day basis)
(c…
J11385 Warwick Household Survey - Weighted Results Tabulations by Zone RMG:Clarity July 2013 Page 14
%Num
%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321
ZoneBase: All respondents
Co-op, Cressida Drive, Warwick
Morrisons, Binley, Coventry
Sainsbury's, Bridge Street, Stratford-upon-Avon
Aldi, Canners Way, Stratford-upon-Avon
Local stores, Henley-in-Arden
Sainsbury's, Trinity Street, Coventry
Iceland, 2 Warwick Road, Kenilworth
Morrisons, Alvis Retail Park, Holyhead Road, Coventry
Sainsbury's, 2 Park Street, Warwick
Sainsbury's, Fletchhamstead Highway, Coventry
Tesco, Leicester Road, Rugby
Aldi, Radford Road, Coventry
Asda, Chapel Street, Rugby
Budgens, Wordsworth Avenue, Stratford-on-Avon
Co-op 34-56 Clemens Street, Leamington Spa
Iceland, 56 Bath Street, Leamington Spa
Local stores, Cubbington
Local stores, Solihull
Morrisons, George Road, Solihull
Morrisons, Parkgate Road, Coventry
Sainsbury's, Austin Drive, Coventry
Tesco, St. Johns Way, Knowle, Solihull
Waitrose, Bowen Square, Daventry
Asda, Jubilee Crescent, Coventry
Co-op, Henley Street, Stratford-upon-Avon
Iceland, Cannon Park, Coventry
Iceland, The Clock Towers Shopping Centre, Rugby
Lidl, Bilton Road, Rugby
Local stores, Claverdon
Local stores, Dorridge
.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
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.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1
1.3%1.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%0.0%0.2%2
.0%0.0%02.2%2.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%2
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.0%0.0%0.0%0.0%0.7%11.2%1.0%0.0%0.0%0.0%0.2%2
.0%0.0%02.2%2.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%2
.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.9%1.2%2
.0%0.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.2%2
.0%0.0%0.0%0.0%0.0%0.0%0.0%01.9%2.0%0.0%0.2%2
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%11.0%1.0%0.2%2
2.7%2.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%2
.0%0.0%0.0%0.0%0.0%02.4%2.0%0.0%0.0%0.0%0.2%2
.0%0.0%0.0%0.0%01.4%2.0%0.0%0.0%0.0%0.0%0.2%2
.0%0.0%0.0%0.0%0.0%02.4%2.0%0.0%0.0%0.9%1.3%3
.0%0.0%0.0%0.0%02.1%3.0%0.0%0.0%0.0%0.0%0.3%3
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%02.9%3.0%0.3%3
.0%0.0%0.0%0.0%02.1%3.0%0.0%0.0%0.0%0.0%0.3%3
.0%0.0%0.0%03.7%3.0%0.0%0.0%0.0%0.0%0.0%0.3%3
.0%0.0%0.0%0.0%02.1%3.0%0.0%0.0%0.0%0.9%1.4%4
.0%0.9%13.2%3.0%0.0%0.0%0.0%0.0%0.0%0.0%0.4%4
1.3%12.7%3.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.4%4
.0%04.5%5.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.5%5
.0%0.0%0.0%0.0%0.0%05.9%5.0%0.0%0.0%0.0%0.5%5
.0%0.0%0.0%0.0%0.7%1.0%0.0%01.9%21.9%2.0%0.5%5
Q6. In addition to your main food shopping, where do you do most of your household's small scale 'top-up' food shopping? (i.e. the store you visit regularly - 2+ times aweek - to buy bread, milk etc on a day-to-day basis)
(c…
J11385 Warwick Household Survey - Weighted Results Tabulations by Zone RMG:Clarity July 2013 Page 15
%Num
%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321
ZoneBase: All respondents
Local stores, Weston-under-Wetherley
Marks & Spencer, Mill Lane, Solihull
Sainsbury's, Clifton Road, Rugby
Sainsbury's, Stratford Road, Shirley, Solihull
Tesco Express, Sheldon Square, Coventry
Tesco, Jubilee Cross, Lychgate Road, Coventry
Tesco, Monkspath Business Park, Solihull
Tesco, Stratford Road, Solihull
Tesco, Warwick Road, Solihull
Waitrose, Stratford Road, Hall Green, Birmingham
.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.1%1
.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1
.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
Q6. In addition to your main food shopping, where do you do most of your household's small scale 'top-up' food shopping? (i.e. the store you visit regularly - 2+ times aweek - to buy bread, milk etc on a day-to-day basis)
(c…
J11385 Warwick Household Survey - Weighted Results Tabulations by Zone RMG:Clarity July 2013 Page 16
%Num
%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321
ZoneBase: All respondents
Tesco, Cubbington Road, Lillington, Leamington Spa
Local stores, Stratford-upon-Avon
Tesco, Northfield Road, Southam
Marks & Spencer, Market Street, Warwick
Local stores, Wellesbourne
Co-op, Umberslade, Earlswood
Local stores, Tysoe
Local stores, Whitnash
Marks & Spencer, Willenhall Lane, Coventry
Tesco, Banbury Road, Stratford-upon-Avon
Co-op, Church Road, Long Itchington
Co-op, High Street, Henley-in Arden
Co-op, School Street, Wolston
Co-op, Widney Road, Bentley Heath
Co op, High Street, Ryton-on-Dunsmore
Local stores, Bishops Tachbrook
Local stores, Cheylesmore
Local stores, Kineton
Local stores, Snitterfield
Spar, Main Street, Tiddington
Tesco, Station Road, Dorridge
Aldi, Queensway, Leamington Spa
Co-op, High Street, Ryton-on-Dunsmore
Costcutter, High Street, Leamington Spa
Local stores, Barford
Local stores, Earlswood
Local stores, Lapworth
Local stores, Stretton-on-Dunsmore
Londis, Quinton Park, Coventry
Tesco, Kineton Road, Southam
Waitrose, Rosebird Centre, Shipton Road, Stratford
Co-op, High Street, Fenny Compton, Southam
Other
.0%0.0%0.0%0.0%0.0%0.0%02.2%2.0%0.0%0.0%0.2%2
2.7%2.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%0.0%0.3%3
.0%0.0%0.0%0.0%0.0%0.0%03.2%3.0%0.0%0.0%0.3%3
.0%0.0%0.0%0.0%02.1%3.0%0.0%0.0%0.0%0.0%0.3%3
.0%0.0%0.0%0.0%0.0%03.5%3.0%0.0%0.0%0.0%0.3%3
.0%0.0%03.2%3.0%0.0%0.0%0.0%0.0%0.0%0.0%0.3%3
.0%0.0%03.2%3.0%0.0%0.0%0.0%0.0%0.0%0.0%0.3%3
.0%02.7%3.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.3%3
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.0%0.0%04.3%4.0%0.0%0.0%0.0%0.0%0.0%0.0%0.4%4
4.0%3.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%1.0%0.4%4
.0%03.6%4.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.4%4
4.0%3.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.4%4
.0%0.0%0.0%0.0%02.1%31.2%1.0%0.0%0.0%0.0%0.4%4
.0%0.0%0.0%0.0%0.0%0.0%04.3%4.0%0.0%0.0%0.4%4
.0%0.0%0.0%0.0%0.0%04.7%4.0%0.0%0.0%0.0%0.4%4
1.3%1.0%03.2%3.0%0.0%0.0%0.0%0.0%0.0%0.0%0.4%4
.0%0.0%0.0%0.0%0.0%04.7%4.0%0.0%0.0%0.0%0.4%4
.0%0.0%04.3%4.0%0.0%0.0%0.0%0.0%0.0%0.0%0.4%4
.0%0.0%0.0%0.0%0.0%01.2%13.2%3.0%0.0%0.0%0.4%4
6.7%5.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.5%5
.0%0.0%0.0%0.0%02.8%4.0%0.0%0.0%01.0%1.0%0.5%5
.0%0.0%0.0%0.0%0.0%0.0%0.0%04.7%5.0%0.0%0.5%5
5.3%4.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.5%5
.0%0.0%05.4%5.0%0.0%0.0%0.0%0.0%0.0%0.0%0.5%5
8.0%6.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%0.0%0.7%7
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%07.6%8.0%0.8%8
.0%0.0%0.0%0.0%0.0%01.2%19.7%9.0%0.0%0.0%01.0%10
2.7%210.9%12.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.4%14
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.0%012.8%141.5%15
Q6. In addition to your main food shopping, where do you do most of your household's small scale 'top-up' food shopping? (i.e. the store you visit regularly - 2+ times aweek - to buy bread, milk etc on a day-to-day basis)
(c…
J11385 Warwick Household Survey - Weighted Results Tabulations by Zone RMG:Clarity July 2013 Page 17
%Num
%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321
ZoneBase: All respondents
Co-op, Sutherland Avenue Coventry
Internet - Tesco
Joe Richards, Talisman Square, Kenilworth
Lakin stores, Lakin Road, Warwick
Local stores, Cubbington
Local stores, Ettington
Local stores, Fenny Compton
Local stores, Lighthorn Heath
Local stores, Shrewley Common
Local stores, Tiddington
Local stores, Walsgrave
Londis, Daventry Road, Coventry
Market, Coventry
One Stop, Albion Street, Kenilworth
One Stop, Bridge Street, Wellesbourne
One Stop, Heathcote Road, Leamington Spa
Premier, Sunbury Road, Coventry
Spar, Bath Street, Leamington Spa
Spar, Daventry Road, Coventry
Spar, Rugby Road, Leamington Spa
Varies
Bargain Booze, Rugby Road, Cubbington
BP Service Station, Stonebridge Highway, Coventry
Budgens, Salford Road, Bidford-on-Avon
Burman Norman, The Green, Claverdon
Claverdon Community Shop, Station Road, Claverdon
Co-op, Coporation Street, Coventry
Co-op, Middleton Road, Banbury
Co-op, Remembrance Road, Coventry
Co-op, The Square, Kenilworth
Co-op, Warwick street, Leamington Spa
Costcutter, Slade Hill, Hampton Magna
Other
.0%0.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%0.0%0.1%1
.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.1%1
.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.8%2.2%2
1.3%1.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.2%2
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.8%2.2%2
.0%0.0%0.0%01.2%1.0%01.2%1.0%0.0%0.0%0.0%0.2%2
.0%0.0%0.0%0.0%0.0%0.0%0.0%01.9%2.0%0.0%0.2%2
2.7%2.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%2
.0%0.0%0.0%02.5%2.0%0.0%0.0%0.0%0.0%0.0%0.2%2
.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%01.0%1.0%0.2%2
.0%0.0%0.0%0.0%01.4%2.0%0.0%0.0%0.0%0.0%0.2%2
.0%0.0%0.0%0.0%0.0%01.2%1.0%0.9%1.0%0.0%0.2%2
2.7%2.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%2
.0%0.9%11.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%2
.0%0.0%0.0%0.0%0.0%0.0%02.2%2.0%0.0%0.0%0.2%2
.0%0.0%0.0%0.0%0.0%0.0%02.2%2.0%0.0%0.0%0.2%2
2.7%2.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%2
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.8%2.2%2
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.9%2.0%0.2%2
.0%0.0%0.0%02.5%2.0%0.0%0.0%0.0%0.0%0.0%0.2%2
.0%0.0%01.1%1.0%0.0%0.0%0.0%0.9%1.0%0.0%0.2%2
.0%0.0%0.0%0.0%0.0%02.4%2.0%0.0%0.0%0.0%0.2%2
Q6. In addition to your main food shopping, where do you do most of your household's small scale 'top-up' food shopping? (i.e. the store you visit regularly - 2+ times aweek - to buy bread, milk etc on a day-to-day basis)
(c…
J11385 Warwick Household Survey - Weighted Results Tabulations by Zone RMG:Clarity July 2013 Page 18
%Num
%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321
ZoneBase: All respondents
Ettington Post Office, Banbury Road, Ettington
Heart of England Co-op, Chapel Street, Bishops Itchington
Heart of England Co-op, Coventry Street, Southam
Home delivery by Milkman
Iceland, Ipsley Street, Redditch
Lidl, Brandon Road, Coventry
Local store, Lillington
Local stores, Radford Semele
Local stores, Barby
Local stores, Birmingham
Local stores, Bishops Itchington
Local stores, Bourton-on-Dunsmore
Local stores, Clopton
Local stores, Dorridge
Local stores, Harbury
Local stores, Henley in Arden
Local stores, Rowington
Local stores, Shirley
Local stores, Southam
Local stores, Stockton
Local stores, Tanworth-in-Arden
Local stores, Wolston
Londis, Banbury Street, Kineton
Londis, Banbury Street, Warwick
Londis, Newland Road, Leamington Spa
Market, Kenilworth
Market, Warwick
Marks & Spencer, Warwickshire Shopping Park, Coventry
Marks & Spencer, Coventry Road, Guyscliffe
McColls, The Chantry, Warwick
Morrisons, Westway, Rugby
One Stop, Drayton Avenue, Stratford-upon-Avon
One Stop, High Street, Knowle
Other
.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%1.0%0.1%1
.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%1.0%0.1%1
.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.1%1
1.3%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
1.3%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1
.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%0.0%0.1%1
.0%0.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%0.0%0.1%1
.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%0.0%0.1%1
.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.0%0.0%0.1%1
.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1
.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%0.0%0.1%1
1.3%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
Q6. In addition to your main food shopping, where do you do most of your household's small scale 'top-up' food shopping? (i.e. the store you visit regularly - 2+ times aweek - to buy bread, milk etc on a day-to-day basis)
(c…
J11385 Warwick Household Survey - Weighted Results Tabulations by Zone RMG:Clarity July 2013 Page 19
%Num
%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321
ZoneBase: All respondents
One Stop, Stratford Road, Hockley Heath
Poundland, Bridge Street, Stratford-upon-Avon
Poundland, Hertford Place, Coventry
Sainsbury's, Shires Retail Park, Warwick
Sainsbury's, Stratford Road, Shirley
Simply Fresh, Whitemoor Road, Kenilworth
Spar, Crown Way, Lillington
Tesco, Dickens Heath, Shirley
Widney Service Station, Widney Road, Knowle, Solihull
Wilkinson, Cannon Park Shopping Centre, Coventry
Wilkinsons, Station Road, Kenilworth
Wilkinsons, The Clock Tower Shopping Centre, Rugby
Other
.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.1%1
.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%1.0%0.1%1
.0%0.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
Q6. In addition to your main food shopping, where do you do most of your household's small scale 'top-up' food shopping? (i.e. the store you visit regularly - 2+ times aweek - to buy bread, milk etc on a day-to-day basis)
%Num
%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321
ZoneBase: Dont do excluded
Base: Dont do excluded
5
10
18
20
23
25
30
33
40
45
47
50
55
60
65 .0%0.0%0.0%0.0%01.9%2.0%0.0%01.3%12.5%21.1%1.8%6
.0%04.8%44.3%311.1%76.8%79.0%61.4%11.3%18.6%712.0%116.1%47
1.6%1.0%0.0%0.0%01.0%1.0%0.0%0.0%0.0%0.0%0.3%2
6.5%413.1%114.3%37.9%511.7%127.5%510.0%713.3%106.2%512.0%119.5%73
.0%0.0%0.0%01.6%1.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%01.0%1.0%0.0%01.3%1.0%0.0%0.3%2
3.2%2.0%0.0%0.0%01.0%1.0%01.4%11.3%12.5%21.1%11.0%8
.0%0.0%0.0%03.2%2.0%0.0%0.0%0.0%0.0%0.0%0.3%2
1.6%1.0%01.4%1.0%01.0%1.0%0.0%0.0%0.0%0.0%0.4%3
1.6%11.2%11.4%14.8%31.9%2.0%01.4%14.0%32.5%23.3%32.2%17
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.2%1.0%0.1%1
.0%0.0%0.0%0.0%01.0%1.0%01.4%1.0%01.2%11.1%1.5%4
.0%0.0%0.0%0.0%0.0%01.5%1.0%0.0%0.0%0.0%0.1%1
1.6%11.2%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.3%2
1.6%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
100.0%62100.0%84100.0%69100.0%63100.0%103100.0%67100.0%70100.0%75100.0%81100.0%92100.0%766
Q7. Of all the money you spend on food and household groceries, what share goes to your main food shopping?
(c…
J11385 Warwick Household Survey - Weighted Results Tabulations by Zone RMG:Clarity July 2013 Page 20
%Num
%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321
ZoneBase: Dont do excluded
66
70
75
80
85
88
90
95
98
99
100
Don't know
Refused .0%02.4%2.0%04.8%3.0%01.5%11.4%1.0%02.5%22.2%21.4%11
12.9%817.9%1515.9%1111.1%711.7%129.0%617.1%1213.3%106.2%58.7%812.3%94
1.6%12.4%21.4%1.0%01.9%21.5%12.9%21.3%11.2%13.3%31.8%14
1.6%11.2%11.4%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.4%3
.0%01.2%1.0%0.0%01.0%11.5%11.4%1.0%0.0%0.0%0.5%4
4.8%311.9%107.2%54.8%34.9%53.0%21.4%12.7%26.2%53.3%35.1%39
16.1%107.1%618.8%1319.0%1216.5%1713.4%915.7%1112.0%912.3%1012.0%1114.1%108
.0%0.0%0.0%0.0%0.0%0.0%01.4%1.0%0.0%0.0%0.1%1
6.5%41.2%11.4%1.0%01.0%13.0%22.9%28.0%61.2%12.2%22.6%20
16.1%1013.1%1113.0%914.3%916.5%1723.9%1614.3%1020.0%1523.5%1916.3%1517.1%131
16.1%1014.3%1223.2%169.5%612.6%1314.9%1012.9%910.7%811.1%910.9%1013.4%103
6.5%44.8%45.8%46.3%46.8%710.4%712.9%99.3%79.9%89.8%98.2%63
.0%02.4%2.0%01.6%1.0%0.0%0.0%0.0%01.2%11.1%1.7%5
Q7. Of all the money you spend on food and household groceries, what share goes to your main food shopping?
%Num
%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321
ZoneBase: All respondents
Base: All respondents
Leamington Spa
Coventry
Stratford-upon-Avon
Solihull
Don't buy
Catalogue / Mail Order
Banbury
Leamington Shopping Park, Leamington Spa
Rugby
Birmingham - City Centre
Warwick
Redditch
Kenilworth
Daventry
Welltham
.0%0.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%01.4%2.0%01.1%1.0%0.0%0.0%0.3%3
.0%0.0%0.0%06.2%51.4%2.0%0.0%0.0%0.0%0.9%1.8%8
.0%02.7%36.5%6.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%9
.0%01.8%21.1%1.0%0.0%0.0%0.0%0.0%05.7%6.9%11.0%10
2.7%2.0%03.2%3.0%04.9%71.2%1.0%0.9%11.0%1.9%11.6%16
.0%0.0%0.0%0.0%0.0%014.1%127.5%7.0%0.0%0.0%01.9%19
2.7%2.0%0.0%0.0%0.0%0.0%03.2%34.7%54.8%54.6%52.0%20
6.7%5.0%0.0%0.0%0.0%0.0%018.3%17.9%1.0%0.0%02.3%23
4.0%31.8%21.1%1.0%04.9%73.5%34.3%41.9%23.8%4.9%12.7%27
2.7%26.4%76.5%64.9%4.7%14.7%42.2%24.7%52.9%33.7%43.8%38
2.7%27.3%850.5%4711.1%96.3%91.2%12.2%21.9%26.7%72.8%39.0%90
53.3%4054.5%609.7%94.9%4.0%0.0%02.2%23.8%412.4%131.8%213.4%134
.0%01.8%2.0%022.2%1860.1%8645.9%392.2%26.6%74.8%59.2%1016.9%169
14.7%1110.9%1211.8%1140.7%3311.2%1620.0%1748.4%4566.0%7051.4%5467.9%7434.3%343
100.0%75100.0%110100.0%93100.0%81100.0%143100.0%85100.0%93100.0%106100.0%105100.0%109100.0%1000
Q8. In which ONE town centre, freestanding store or retail park do you do most of your household's shopping for (men's, women's, children's and baby) clothing and footwear(fashion items - not sports clothing and footwear)?
(c…
J11385 Warwick Household Survey - Weighted Results Tabulations by Zone RMG:Clarity July 2013 Page 21
%Num
%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321
ZoneBase: All respondents
Internet - various sites
Maybird Centre, Stratford-upon-Avon
Asda, Chesterton Drive, Leamington Spa
Internet - Amazon
Southam
Wellesbourne
Evesham
Internet - Marks & Spencer
Birmingham
Central Six Retail Park, Coventry
Internet - Debenhams
Internet - Google
Internet - Landsend
London
Touchwood Shopping Centre, Mill Lane, Solihull
Abroad
Banbury
Bicester Village
Blooms Garden Centre, Bourton-on-Dunsmore
Blooms, Straight Mile, Bourton-on-Dunsmore
Cheltenham
Coast
Cornwall
Elliots Field Retail Park, Leicester Road, Rugby
Glasgow
Gloucester
Internet - Ebay
Internet - Getthelabel.com
Internet - Jacques Vert
Internet - JD Williams
Internet - John Lewis
Internet - QVC
Internet - Shoe Tailor
Internet - Viella Sales
Other
.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1
1.3%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%0.0%0.1%1
.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%1.0%0.1%1
.0%0.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.1%1
.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%0.0%0.1%1
.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%1.0%0.1%1
.0%0.0%01.1%1.0%0.0%0.0%0.0%0.9%1.0%0.0%0.2%2
.0%0.9%1.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.2%2
.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%01.0%1.0%0.2%2
.0%0.0%0.0%01.2%1.7%1.0%0.0%0.0%0.0%0.0%0.2%2
.0%0.9%1.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.2%2
.0%0.0%0.0%0.0%01.4%2.0%0.0%0.0%0.0%0.0%0.2%2
.0%0.0%01.1%1.0%0.7%1.0%0.0%0.0%0.0%0.0%0.2%2
1.3%1.0%0.0%0.0%0.7%1.0%01.1%1.0%0.0%0.0%0.3%3
.0%01.8%2.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.3%3
2.7%2.9%1.0%01.2%1.0%0.0%0.0%0.0%0.0%0.0%0.4%4
.0%0.0%01.1%1.0%0.0%0.0%03.2%3.0%0.0%0.0%0.4%4
1.3%1.9%1.0%0.0%0.0%01.2%1.0%0.0%0.0%0.9%1.4%4
.0%0.0%0.0%0.0%0.0%0.0%0.0%03.8%4.0%0.9%1.5%5
1.3%13.6%4.0%0.0%0.0%0.0%0.0%01.9%21.9%2.0%0.9%9
1.3%1.9%12.2%24.9%42.1%32.4%2.0%0.0%01.9%21.8%21.7%17
Q8. In which ONE town centre, freestanding store or retail park do you do most of your household's shopping for (men's, women's, children's and baby) clothing and footwear(fashion items - not sports clothing and footwear)?
(c…
J11385 Warwick Household Survey - Weighted Results Tabulations by Zone RMG:Clarity July 2013 Page 22
%Num
%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321
ZoneBase: All respondents
James Moore & Co, Warwick Road, Kenilworth
Kingston-on-Thames
Markets in the area
Oxford
Sheffield
Shipston-on-Stour
Varies
Whitley
Other
.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1
1.3%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.1%1
.0%0.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.0%0.0%0.1%1
Q8. In which ONE town centre, freestanding store or retail park do you do most of your household's shopping for (men's, women's, children's and baby) clothing and footwear(fashion items - not sports clothing and footwear)?
%Num
%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321
ZoneBase: Catalogue/ internet/ dont buy excluded
Base: Catalogue/ internet/ dont buy excluded
Car / van (as driver)
Bus, minibus or coach
Car / van (as passenger)
Walk
Train
Using park & ride facility
Bicycle
Taxi
Varies
Car (as driver) / bicycle
Car (as passenger) / bus
Other.0%0.0%01.2%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%1.1%1
.0%0.0%0.0%0.0%0.0%01.4%1.0%0.0%01.1%1.0%0.2%2
1.5%1.0%0.0%0.0%0.8%11.4%1.0%01.0%1.0%01.0%1.6%5
.0%02.0%2.0%0.0%0.8%11.4%11.2%1.0%01.1%11.0%1.8%7
.0%03.1%3.0%0.0%01.6%2.0%0.0%01.0%11.1%11.0%1.9%8
1.5%11.0%13.6%3.0%04.7%61.4%1.0%02.0%2.0%01.0%11.7%15
3.0%218.4%18.0%02.8%23.1%41.4%11.2%115.3%153.2%316.8%177.0%63
10.6%711.2%116.0%511.3%89.4%122.7%215.5%1315.3%1511.6%115.9%610.0%90
15.2%1014.3%149.6%835.2%2523.4%3020.5%1511.9%1019.4%1917.9%1718.8%1918.6%167
68.2%4550.0%4979.5%6650.7%3656.3%7269.9%5170.2%5945.9%4564.2%6153.5%5460.0%538
100.0%66100.0%98100.0%83100.0%71100.0%128100.0%73100.0%84100.0%98100.0%95100.0%101100.0%897
Q9. How does your household normally travel to its main clothing and footwear shopping destination in Q8?
%Num
%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321
ZoneBase: Dont buy excluded
Base: Dont buy excluded 100.0%73100.0%103100.0%87100.0%77100.0%142100.0%81100.0%91100.0%101100.0%102100.0%105100.0%962
Q10. What do you like about Q8?
(c…
J11385 Warwick Household Survey - Weighted Results Tabulations by Zone RMG:Clarity July 2013 Page 23
%Num
%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321
ZoneBase: Dont buy excluded
Attractive environment
Cinema
Cleanliness
Close to friends/ family
Close to home
Close to work/ en route to work
Compact
Easily accessible by foot/ cycle
Friendly atmosphere
Good and/ or free car parking
Good bus service/ accessible public transport
Good disabled access
Good prices
Good range of chain/ well known stores
Good range of independent stores
Particular store (specified below)
Habit/ always used it
Indoor shopping malls/ arcades
Large shopping area
Market
Not overcrowded / not too busy
Opening hours
Part of an overall day out
Pedestrianised
Range of goods available
Restaurant / cafes
Safe shopping environment
Nothing / very little
6.8%59.7%104.6%413.0%1016.9%2416.0%135.5%513.9%147.8%86.7%710.4%100
1.4%11.0%1.0%0.0%01.4%2.0%02.2%21.0%1.0%01.0%1.8%8
2.7%21.0%11.1%1.0%0.7%1.0%01.1%11.0%11.0%12.9%31.1%11
2.7%22.9%34.6%42.6%25.6%86.2%56.6%63.0%34.9%56.7%74.7%45
.0%0.0%01.1%11.3%11.4%23.7%3.0%0.0%01.0%11.9%21.0%10
.0%01.0%1.0%01.3%1.0%0.0%01.1%1.0%0.0%01.9%2.5%5
.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%02.9%3.4%4
1.4%1.0%0.0%02.6%2.0%01.2%11.1%11.0%1.0%01.9%2.8%8
.0%0.0%0.0%03.9%31.4%2.0%01.1%11.0%1.0%01.9%2.9%9
1.4%1.0%06.9%63.9%31.4%22.5%23.3%33.0%34.9%53.8%43.0%29
1.4%1.0%02.3%2.0%0.7%1.0%0.0%01.0%1.0%01.9%2.7%7
6.8%57.8%86.9%67.8%69.2%137.4%68.8%84.0%42.0%210.5%117.2%69
.0%01.9%26.9%65.2%4.7%12.5%21.1%1.0%02.0%21.9%22.1%20
16.4%1211.7%1213.8%1215.6%125.6%89.9%813.2%1213.9%1415.7%1621.9%2313.4%129
17.8%1319.4%2029.9%2622.1%1717.6%2512.3%1024.2%2217.8%1825.5%2620.0%2120.6%198
5.5%42.9%32.3%22.6%22.1%33.7%32.2%23.0%32.0%23.8%42.9%28
.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%02.9%3.4%4
.0%01.9%25.7%53.9%32.1%31.2%11.1%11.0%1.0%06.7%72.4%23
8.2%68.7%911.5%103.9%37.0%109.9%813.2%129.9%104.9%56.7%78.3%80
6.8%56.8%74.6%46.5%52.8%44.9%46.6%63.0%32.9%33.8%44.7%45
2.7%2.0%02.3%22.6%22.8%4.0%01.1%12.0%21.0%13.8%41.9%18
6.8%51.9%25.7%55.2%42.1%33.7%38.8%87.9%84.9%57.6%85.3%51
.0%01.0%12.3%2.0%02.1%3.0%01.1%1.0%02.9%31.9%21.2%12
28.8%2125.2%2619.5%177.8%624.6%3518.5%1526.4%2420.8%2115.7%1626.7%2821.7%209
1.4%12.9%31.1%11.3%1.7%1.0%02.2%2.0%0.0%02.9%31.2%12
1.4%1.0%01.1%11.3%1.7%13.7%33.3%32.0%22.0%25.7%62.1%20
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%02.9%3.3%3
13.7%1015.5%166.9%610.4%87.0%104.9%411.0%1015.8%1617.6%1819.0%2012.3%118
Q10. What do you like about Q8?
(c…
J11385 Warwick Household Survey - Weighted Results Tabulations by Zone RMG:Clarity July 2013 Page 24
%Num
%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321
ZoneBase: Dont buy excluded
Good variety of shops generally
General convenience
Easy/ delivered/ don't have to travel
Familiarity
Easily accessible by car
Good range of clothes shops
Quality of shops
The Touchwood Shopping Centre
Flexibility
Good parks
Good quality products
Good service
Has everything you need
Not too big
The theatres
Bullring
Can easily find one's size
Cultural/ historical heritage
Close to other services/ amenities
Like shopping
No choice/ housebound
Able to try clothes on at home
Can easily compare prices
Clean
Easy to access via Park & Ride
Flat, easy to get around
Good charity shops
Good for tourists
Has specific stores I like
Lack of alternatives
Like to support local area
Location
Modern
Has a nice garden centre
Nice gardens, theatre and always something going on
Not available in Coventry
Not much traffic
Not too urban
Other
.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1
.0%01.0%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%01.0%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%1.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%01.3%1.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%01.0%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%01.0%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%1.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%1.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%1.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%1.0%0.1%1
.0%0.0%0.0%01.3%1.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%01.4%2.0%0.0%0.0%0.0%0.0%0.2%2
2.7%2.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%2
.0%01.0%1.0%0.0%0.0%0.0%0.0%01.0%1.0%0.0%0.2%2
.0%01.0%1.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.2%2
1.4%11.0%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%2
.0%01.0%1.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.2%2
1.4%1.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%2
1.4%11.0%1.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.3%3
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%02.9%3.3%3
.0%0.0%0.0%0.0%0.7%1.0%0.0%01.0%11.0%1.0%0.3%3
.0%01.0%1.0%0.0%0.0%0.0%01.1%1.0%01.0%1.0%0.3%3
.0%01.0%11.1%1.0%0.0%01.2%1.0%0.0%0.0%0.0%0.3%3
.0%0.0%0.0%0.0%0.7%1.0%0.0%02.0%2.0%0.0%0.3%3
.0%0.0%0.0%0.0%01.4%21.2%1.0%0.0%0.0%0.0%0.3%3
.0%0.0%04.6%4.0%0.0%0.0%0.0%0.0%0.0%0.0%0.4%4
.0%0.0%0.0%01.3%11.4%21.2%11.1%1.0%0.0%0.0%0.5%5
.0%0.0%0.0%0.0%0.0%01.2%11.1%1.0%03.9%41.0%1.7%7
.0%0.0%0.0%0.0%02.1%3.0%02.2%21.0%11.0%1.0%0.7%7
1.4%11.0%11.1%1.0%02.8%41.2%1.0%01.0%11.0%1.0%01.0%10
5.5%41.9%21.1%13.9%31.4%21.2%13.3%31.0%12.9%31.9%22.3%22
2.7%21.0%15.7%55.2%43.5%51.2%12.2%22.0%22.9%34.8%53.1%30
6.8%52.9%35.7%57.8%62.1%33.7%33.3%36.9%710.8%113.8%45.2%50
Q10. What do you like about Q8?
(c…
J11385 Warwick Household Survey - Weighted Results Tabulations by Zone RMG:Clarity July 2013 Page 25
%Num
%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321
ZoneBase: Dont buy excluded
OAP Discount Card
Park & Ride
Range of social events
Range of supermarkets
Spacious
Marks & Spencer
John Lewis
John Lewis, Marks & Spencer
John Lewis, House of Fraser and Marks & Spencer
Love Labels, Warwick
Marks & Spencer and Debenhams
Men and Women's wear
Royal Priors Shopping Centre
Thorburns Menswear
Debenhams
Matalan
Other
Particular store
.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%1.1%1
.0%01.0%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%1.0%0.1%1
.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%01.1%11.3%1.0%0.0%0.0%0.0%0.0%0.0%0.2%2
.0%0.0%03.4%31.3%1.0%0.0%0.0%0.0%0.0%0.0%0.4%4
.0%01.0%1.0%02.6%2.0%01.2%1.0%0.0%01.0%11.0%1.6%6
1.4%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%1.1%1
.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%1.1%1
Q10. What do you like about Q8?
%Num
%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321
ZoneBase: All respondents
Base: All respondents 100.0%75100.0%110100.0%93100.0%81100.0%143100.0%85100.0%93100.0%106100.0%105100.0%109100.0%1000
Q11. Where do you normally do most of your household's shopping for small domestic electrical appliances (such as irons, kettles, fans, coffee makers, food mixers etc)?
(c…
J11385 Warwick Household Survey - Weighted Results Tabulations by Zone RMG:Clarity July 2013 Page 26
%Num
%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321
ZoneBase: All respondents
Leamington Spa Town Centre
Coventry
Stratford-upon-Avon
Currys, Tachbrook Park Drive, Leamington Spa
Solihull
Don't buy
Currys, Orchard Retail Park, Coventry
Asda, Chesterton Drive, Leamington Spa
Leamington Shopping Park, Leamington Spa
Sainsbury's, Leamington Shopping Park, Leamington Spa
Kenilworth Town Centre
Argos, Leamington Shopping Park, Leamington Spa
Warwick Town Centre
Tesco, Emscote Road, Warwick
Rugby
Shirley
Argos, Guy Street, Leamington Spa
Banbury
Argos, Leamington Retail Park
Alvis Retail Park, Coventry
Sainsbury's, Saltisford, Warwick
Co-op 34-56 Clemens Street, Leamington Spa
Co-op, High Street, Leamington Spa
Catalogue / Mail Order
Asda Living, Warwickshire Shopping Park, Coventry
Homebase, Myton Road, Leamington Spa
B&Q, Alvis Retail Park, Coventry
Sainsbury's, Warwick Road, Kenilworth
Wilkinsons, Cannon Park Shopping Centre, Coventry
Daventry
Gallagher Retail Park, Coventry
Orchard Retail Park, Coventry
.0%0.0%0.0%0.0%0.7%11.2%1.0%0.0%0.0%0.0%0.2%2
.0%0.0%0.0%0.0%0.0%02.4%2.0%0.0%0.0%0.0%0.2%2
.0%0.0%0.0%01.2%1.0%0.0%01.1%1.0%0.0%0.0%0.2%2
.0%0.0%0.0%0.0%01.4%2.0%0.0%0.0%0.0%0.0%0.2%2
.0%0.0%0.0%02.5%2.0%0.0%0.0%0.0%0.0%0.0%0.2%2
.0%0.0%0.0%0.0%0.7%11.2%1.0%0.0%0.0%0.0%0.2%2
.0%0.0%0.0%0.0%0.7%1.0%01.1%1.9%1.0%0.0%0.3%3
.0%0.0%0.0%0.0%0.7%12.4%2.0%0.0%0.0%0.0%0.3%3
.0%0.0%01.1%1.0%0.0%01.2%11.1%1.9%1.0%0.0%0.4%4
.0%0.0%0.0%02.5%2.0%0.0%0.0%0.9%11.0%1.0%0.4%4
.0%0.0%0.0%03.7%3.0%0.0%0.0%0.9%1.0%01.8%2.6%6
.0%0.0%02.2%2.0%0.0%0.0%01.1%1.0%02.9%3.9%1.7%7
.0%0.0%0.0%01.2%15.6%81.2%1.0%0.0%0.0%0.0%01.0%10
.0%0.0%0.0%01.2%1.7%1.0%02.2%25.7%6.0%01.8%21.2%12
5.3%4.0%0.0%0.0%0.0%0.0%09.7%9.9%1.0%0.0%01.4%14
.0%0.9%1.0%0.0%01.4%2.0%01.1%11.9%21.9%25.5%61.4%14
.0%0.0%016.1%15.0%0.0%0.0%0.0%0.0%0.0%0.0%01.5%15
.0%0.0%0.0%0.0%0.0%012.9%114.3%4.0%0.0%0.0%01.5%15
1.3%1.0%03.2%3.0%0.0%01.2%1.0%0.9%17.6%81.8%21.6%16
.0%03.6%41.1%11.2%1.0%0.0%0.0%0.9%18.6%9.9%11.7%17
.0%0.0%0.0%03.7%3.0%0.0%03.2%33.8%44.8%51.8%21.7%17
.0%0.0%0.0%023.5%19.0%0.0%0.0%0.0%0.0%0.0%01.9%19
4.0%3.9%1.0%01.2%1.0%0.0%03.2%3.0%06.7%75.5%62.1%21
.0%0.9%1.0%01.2%1.0%0.0%05.4%57.5%84.8%51.8%22.2%22
.0%0.0%0.0%0.0%0.0%0.0%09.7%912.3%131.0%13.7%42.7%27
.0%0.0%01.1%11.2%18.4%1216.5%14.0%0.0%0.0%0.9%12.9%29
4.0%33.6%42.2%26.2%52.1%32.4%27.5%72.8%34.8%54.6%53.9%39
2.7%21.8%223.7%223.7%32.1%31.2%12.2%2.0%02.9%31.8%24.0%40
1.3%11.8%22.2%21.2%1.0%0.0%05.4%513.2%149.5%107.3%84.3%43
30.7%2335.5%392.2%2.0%0.0%0.0%0.0%0.0%0.0%0.0%06.4%64
.0%0.0%0.0%07.4%644.8%6417.6%15.0%0.0%0.0%01.8%28.7%87
6.7%55.5%63.2%36.2%5.0%0.0%016.1%1531.1%3321.0%2229.4%3212.1%121
Q11. Where do you normally do most of your household's shopping for small domestic electrical appliances (such as irons, kettles, fans, coffee makers, food mixers etc)?
(c…
J11385 Warwick Household Survey - Weighted Results Tabulations by Zone RMG:Clarity July 2013 Page 27
%Num
%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321
ZoneBase: All respondents
House of Fraser, The Parade, Leamington Spa
Morrisons, Old Warwick Road, Leamington Spa
Sainsbury's, 2 Park Street, Warwick
Tesco Express, Units 1&2 Leyes Lane, Kenilworth
Tesco Metro, 22-24 The Parade, Leamington Spa
Birmingham - City Centre
Redditch
Internet - Amazon
Internet - various sites
John Lewis, Touchwood, Solihull
Robert Dyas, Parade, Leamington Spa
Varies
Currys, Maybrook Industrial Estate, Stratford-upon-Avon
Argos, The Maybird Centre, Stratford-upon-Avon
Internet - comparison sites
Internet - John Lewis
Wellesbourne
Internet - Appliances Online
Maybird Centre, Stratford-upon-Avon
Currys, Maybird Retail Park, Stratford-upon-Avon
Maybird Retail Park, Birmingham Road, Stratford-Upon-Avon
Shires Shopping Centre, Leamington Spa
Tesco, Cannon Park Centre, Coventry
Argos, Queen Victoria Road, Coventry
Co-op, Corporation Street, Coventry
Sainsbury's, Fletchhamstead Highway, Coventry
Southam
Tesco, Stratford Road, Shirley
Argos, Clock Towers Shopping Centre, Rugby
Other
.0%0.0%0.0%0.0%0.0%02.4%22.2%2.0%0.0%0.0%0.4%4
.0%0.9%14.3%4.0%0.0%0.0%0.0%0.0%0.0%0.0%0.5%5
.0%0.0%0.0%0.0%0.0%01.2%14.3%4.0%0.0%0.0%0.5%5
.0%0.0%0.0%0.0%03.5%5.0%0.0%0.0%0.0%0.0%0.5%5
.0%0.0%0.0%02.5%22.1%3.0%0.0%0.0%0.0%0.0%0.5%5
.0%0.0%0.0%0.0%02.8%41.2%1.0%0.0%0.0%0.0%0.5%5
.0%0.0%0.0%0.0%04.2%6.0%0.0%0.0%0.0%0.0%0.6%6
.0%0.9%11.1%1.0%0.0%0.0%01.1%11.9%2.0%0.9%1.6%6
2.7%22.7%31.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.6%6
2.7%23.6%4.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.6%6
1.3%12.7%32.2%2.0%0.0%0.0%0.0%0.0%01.0%1.0%0.7%7
1.3%11.8%2.0%01.2%1.0%0.0%01.1%1.9%1.0%0.9%1.7%7
10.7%8.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.8%8
.0%0.9%11.1%1.0%01.4%21.2%11.1%1.0%01.9%2.0%0.8%8
1.3%1.9%1.0%01.2%11.4%2.0%01.1%12.8%31.0%1.0%01.0%10
6.7%53.6%41.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%10
5.3%46.4%7.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.1%11
1.3%1.0%01.1%12.5%2.7%11.2%1.0%02.8%31.0%11.8%21.2%12
.0%0.0%0.0%0.0%0.0%0.0%02.2%21.9%22.9%35.5%61.3%13
.0%02.7%37.5%74.9%41.4%2.0%0.0%0.0%01.0%1.9%11.8%18
1.3%12.7%31.1%13.7%3.7%12.4%22.2%2.0%03.8%45.5%62.3%23
2.7%23.6%45.4%54.9%42.8%44.7%42.2%21.9%22.9%39.2%104.0%40
.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%1.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.1%1
.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.1%1
Q11. Where do you normally do most of your household's shopping for small domestic electrical appliances (such as irons, kettles, fans, coffee makers, food mixers etc)?
(c…
J11385 Warwick Household Survey - Weighted Results Tabulations by Zone RMG:Clarity July 2013 Page 28
%Num
%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321
ZoneBase: All respondents
Currys, London Road, Coventry
PC World, Orchard Retail Park, Coventry
Robert Dyas, High Street, Stratford-upon-Avon
Airport Retail Park, London Road, Coventry
Argos, Gallagher Retail Park, Coventry
Currys, Gallagher Retail Park, Coventry
Dunelm Mill, Airport Retail Park, Coventry
Elliots Field Retail Park, Leicester Road, Rugby
Internet - Argos
Marshall Lake Retail Park, Marshall Lake Road, Shirley, Solihull
Tesco, Birmingham Road, Stratford-upon-Avon
Argos, Mill Lane, Solihull
Currys, Alvis Retail Park, Coventry
Currys, Sears Retail Park, Solihull
Emscote Road, Warwick
Internet - Comet
Internet - Google
Morrisons, Alcester Road, Stratford-upon-Avon
Owens Electrical shop, Emscote Road Warwick
Sainsbury's, Dunchurch Road, Rugby
Tesco, Clifford Bridge Road, Walsgrave, Coventry
Warwick
Argos, High Street, Daventry
Asda, Chapel Street, Rugby
Co-op, Middleton Road, Banbury
Costco, Torrington Avenue, Coventry
Currys, Junction 1 Retail Park, Rugby
Currys, Banbury Cross Retail Park, Banbury
Dorridge
Other
.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.9%2.0%0.2%2
.0%0.0%0.0%0.0%0.0%02.4%2.0%0.0%0.0%0.0%0.2%2
.0%0.0%0.0%0.0%0.0%02.4%2.0%0.0%0.0%0.0%0.2%2
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.9%2.0%0.2%2
.0%01.8%2.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%2
.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%01.0%1.0%0.2%2
.0%0.0%0.0%01.2%1.0%0.0%0.0%0.9%1.0%0.0%0.2%2
.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%01.0%1.0%0.2%2
.0%0.0%02.2%2.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%2
.0%0.0%0.0%0.0%01.4%2.0%0.0%0.0%0.0%0.0%0.2%2
.0%0.0%01.1%1.0%0.0%01.2%1.0%0.0%0.0%0.0%0.2%2
1.3%1.9%1.0%0.0%0.0%0.0%01.1%1.0%0.0%0.0%0.3%3
.0%0.0%03.2%3.0%0.0%0.0%0.0%0.0%0.0%0.0%0.3%3
1.3%1.0%0.0%01.2%1.0%01.2%1.0%0.0%0.0%0.0%0.3%3
.0%0.0%0.0%0.0%0.0%03.5%3.0%0.0%0.0%0.0%0.3%3
.0%0.9%1.0%0.0%0.7%11.2%1.0%0.0%0.0%0.0%0.3%3
.0%0.0%0.0%0.0%01.4%21.2%1.0%0.0%0.0%0.0%0.3%3
.0%0.0%0.0%0.0%01.4%21.2%1.0%0.0%0.0%0.0%0.3%3
.0%0.0%0.0%0.0%0.7%12.4%2.0%0.0%0.0%0.0%0.3%3
.0%03.6%4.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.4%4
.0%0.0%0.0%0.0%01.4%22.4%2.0%0.0%0.0%0.0%0.4%4
.0%0.0%0.0%01.2%1.0%03.5%3.0%0.0%0.0%0.0%0.4%4
Q11. Where do you normally do most of your household's shopping for small domestic electrical appliances (such as irons, kettles, fans, coffee makers, food mixers etc)?
(c…
J11385 Warwick Household Survey - Weighted Results Tabulations by Zone RMG:Clarity July 2013 Page 29
%Num
%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321
ZoneBase: All respondents
Dunelm Mill, Southam Road, Banbury
Robert Dyas, High Street, Banbury
Evesham
Heart of England Co-op, Warwick Street, Leamington Spa
Homebase, Sir Henry Parkes Road, Canley
Homebase, Sears Retail Park, Solihull
Internet - Waitrose
Internet - Asda
Internet - CPC
Internet - Currys
Internet - Play.com
Internet - Shoe Tailor
Internet - Tesco
Lakeland, Wood Street, Stratford-upon-Avon
Local stores, Dorridge
Local stores, Wellesbourne
Local stores, Kineton
Morrisons, Alvis Retail Park, Holyhead Road, Coventry
Morrisons, Swan Close, Banbury
Robert Dyas, Warwick Road, Kenilworth
Stewarts of Dunchurch, Daventry Road, Dunchurch, Rugby
Tesco, Northfield Road, Southam
Torry's Hardware & DIY, West Street, Warwick
Touchwood Shopping Centre, Solihull
Waitrose, Kenilworth
Walls TV, Warwick Street, Leamington Spa
Walsgrave Triangle Retail Park, Gospel Oak Road, Coventry
Other
.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.0%0.0%0.1%1
.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%1.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%0.0%0.1%1
.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
1.3%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.0%0.0%0.1%1
1.3%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.1%1
.0%0.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%0.0%0.1%1
1.3%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
Q11. Where do you normally do most of your household's shopping for small domestic electrical appliances (such as irons, kettles, fans, coffee makers, food mixers etc)?
J11385 Warwick Household Survey - Weighted Results Tabulations by Zone RMG:Clarity July 2013 Page 30
%Num
%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321
ZoneBase: All respondents
Base: All respondents
Don't buy
Leamington Spa Town Centre
Coventry
Stratford-upon-Avon
Asda, Chesterton Drive, Leamington Spa
Solihull
Sainsbury's, Leamington Shopping Park, Leamington Spa
Tesco, Emscote Road, Warwick
Banbury
Rugby
Leamington Shopping Park, Leamington Spa
Kenilworth Town Centre
Birmingham - City Centre
Argos, Leamington Retail Park
Currys, Orchard Retail Park, Coventry
Currys, Tachbrook Park Drive, Leamington Spa
Sainsbury's, Saltisford, Warwick
Shirley
Redditch
Asda Living, Warwickshire Shopping Park, Coventry
B&Q, Alvis Retail Park, Coventry
House of Fraser, The Parade, Leamington Spa
Sainsbury's, Coton End, Warwick
Sainsbury's, Warwick Road, Kenilworth
Tesco Express, Units 1&2 Leyes Lane, Kenilworth
Wilkinsons, Cannon Park Shopping Centre, Coventry
Warwick Town Centre
Daventry
Milton Keynes
Alvis Retail Park, Coventry
Gallagher Retail Park, Coventry
Orchard Retail Park, Coventry
.0%0.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1
1.3%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%1.0%0.1%1
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.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1
.0%0.0%02.2%2.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%2
.0%0.9%12.2%2.0%0.0%0.0%0.0%0.0%0.0%0.0%0.3%3
.0%0.9%1.0%0.0%0.0%0.0%0.0%0.0%01.9%2.0%0.3%3
.0%0.0%0.0%0.0%0.7%1.0%0.0%0.9%11.0%1.0%0.3%3
.0%0.0%0.0%0.0%0.7%11.2%11.1%1.0%0.0%0.0%0.3%3
.0%0.0%0.0%0.0%0.0%0.0%01.1%1.9%1.0%0.9%1.3%3
.0%0.0%01.1%1.0%0.7%1.0%0.0%0.9%11.0%1.0%0.4%4
.0%0.0%0.0%03.7%3.7%1.0%0.0%0.0%0.0%0.0%0.4%4
.0%0.0%0.0%0.0%0.0%0.0%03.2%3.9%1.0%0.9%1.5%5
.0%0.0%0.0%0.0%0.0%03.5%32.2%2.0%0.0%0.0%0.5%5
4.0%3.0%0.0%0.0%0.0%0.0%04.3%4.0%0.0%0.0%0.7%7
2.7%2.9%1.0%0.0%0.0%0.0%0.0%0.0%04.8%5.0%0.8%8
.0%0.0%01.1%1.0%0.0%0.0%0.0%04.7%52.9%32.8%31.2%12
.0%0.9%114.0%13.0%0.0%0.0%0.0%0.0%01.9%2.0%01.6%16
.0%0.0%0.0%0.0%0.0%0.0%04.3%48.5%91.0%12.8%31.7%17
12.0%919.1%214.3%41.2%1.0%0.0%0.0%0.0%01.9%2.0%03.7%37
.0%0.0%0.0%04.9%418.9%2712.9%11.0%0.0%01.0%1.9%14.4%44
5.3%45.5%63.2%313.6%111.4%25.9%518.3%1719.8%2115.2%1631.2%3411.9%119
42.7%3245.5%5040.9%3839.5%3244.8%6441.2%3544.1%4136.8%3937.1%3937.6%4141.1%411
100.0%75100.0%110100.0%93100.0%81100.0%143100.0%85100.0%93100.0%106100.0%105100.0%109100.0%1000
Q12. Where do you normally do most of your households shopping for recording media for pictures and sound (e.g. records, pre-recorded and unrecorded CDs & DVDs,unexposed films for photographic use, etc) (Excludes video games)?
(c…J11385 Warwick Household Survey - Weighted Results Tabulations by Zone RMG:Clarity July 2013 Page 31
%Num
%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321
ZoneBase: All respondents
Catalogue / Mail Order
Internet - Amazon
Internet - various sites
HMV, Upper Mall, Royal Priors, Leamington Spa
Internet - iTunes
HMV, High Street, Stratford-upon-Avon
Sainsbury's, Fletchhamstead Highway, Coventry
Varies
Asda, Abbey Park, Coventry
Elliots Field Retail Park, Leicester Road, Rugby
Internet - comparison sites
Internet - Play.com
The Shires Retail Park, Leamington Spa
Asda, Chapel Street, Rugby
Currys, Maybrook Industrial Estate, Stratford-Upon-Avon
HMV, Mell Square Shopping Centre, Solihull
Internet - Ebay
Internet - Love Film
John Lewis, Touchwood, Solihull
Sainsbury's, Dunchurch Road, Rugby
Tesco, Clifford Bridge Road, Walsgrave, Coventry
Tesco, The Maybird Centre, Birmingham Road, Stratford-Upon-Avon
Asda, Brade Drive, Walsgrave, Coventry
B&Q, Birmingham Road, Stratford-upon-Avon
Currys, Banbury Cross Retail Park, Banbury
Head, Lower Mall, Leamington Spa
Internet - John Lewis
Internet - Tesco
Jessops, Maybrook Road, Stratford-Upon-Avon
London
Other
.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%1.0%0.1%1
.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%0.0%0.1%1
.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1
1.3%1.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%2
.0%0.0%0.0%0.0%0.7%11.2%1.0%0.0%0.0%0.0%0.2%2
.0%0.0%0.0%0.0%0.0%01.2%11.1%1.0%0.0%0.0%0.2%2
.0%0.0%01.1%1.0%0.0%0.0%01.1%1.0%0.0%0.0%0.2%2
.0%0.0%0.0%02.5%2.0%0.0%0.0%0.0%0.0%0.0%0.2%2
.0%0.0%0.0%01.2%1.0%0.0%0.0%0.9%1.0%0.0%0.2%2
.0%0.9%11.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%2
1.3%1.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%2
.0%0.0%0.0%0.0%0.0%02.4%2.0%0.0%0.0%0.0%0.2%2
.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%01.0%1.9%1.3%3
.0%0.9%1.0%0.0%0.0%0.0%01.1%1.0%01.0%1.0%0.3%3
.0%0.0%0.0%0.0%0.7%1.0%01.1%1.0%01.0%1.0%0.3%3
.0%0.0%0.0%0.0%0.0%03.5%3.0%0.0%0.0%0.0%0.3%3
.0%0.0%0.0%0.0%0.7%12.4%2.0%0.0%0.0%0.0%0.3%3
.0%0.0%0.0%01.2%11.4%2.0%01.1%1.9%1.0%0.0%0.5%5
.0%0.0%0.0%0.0%03.5%5.0%0.0%0.0%0.0%0.0%0.5%5
4.0%32.7%3.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.6%6
.0%0.9%11.1%12.5%21.4%21.2%1.0%0.9%11.9%2.0%01.0%10
.0%0.0%0.0%01.2%1.0%0.0%01.1%13.8%4.0%06.4%71.3%13
5.3%41.8%21.1%13.7%32.8%42.4%21.1%12.8%35.7%6.9%12.7%27
17.3%1315.5%1720.4%1918.5%1517.5%2516.5%1411.8%1113.2%1414.3%1513.8%1515.8%158
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.0%0.0%0.1%1
Q12. Where do you normally do most of your households shopping for recording media for pictures and sound (e.g. records, pre-recorded and unrecorded CDs & DVDs,unexposed films for photographic use, etc) (Excludes video games)?
(c…J11385 Warwick Household Survey - Weighted Results Tabulations by Zone RMG:Clarity July 2013 Page 32
%Num
%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321
ZoneBase: All respondents
Morrisons, Alcester Road, Stratford-Upon-Avon
New Zealand
Owens Electrical shop Emscote Road, Warwick
Presto Classical, Park Street, Leamington Spa
Richer Sounds, Smallerbrook Queensway, Birmingham
Sainsburys, Cymberline, Bilton
Selly Oak
Solihull Retail Park, Marshall Lake Road, Shirley
Staples, Maybrook Industrial Estate, Birmingham Road, Stratford-upon-Avon
Tesco, Cannon Park, Coventry
Tesco, Main Street, Shirley
Internet - Viking Direct
Walls TV, Warwick Street, Leamington Spa
Wellesbourne
WHSmith, Mell Square, Solihull
Other
.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
1.3%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%1.0%0.1%1
.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1
1.3%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%1.0%0.1%1
.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%1.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%1.0%0.1%1
.0%0.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
Q12. Where do you normally do most of your households shopping for recording media for pictures and sound (e.g. records, pre-recorded and unrecorded CDs & DVDs,unexposed films for photographic use, etc) (Excludes video games)?
%Num
%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321
ZoneBase: All respondents
Base: All respondents 100.0%75100.0%110100.0%93100.0%81100.0%143100.0%85100.0%93100.0%106100.0%105100.0%109100.0%1000
Q13. Where do you normally do most of your household's shopping for audio visual, photographic, computer items (such as stereos, radios, TVs, software, cameras,telephones, etc)?
(c…
J11385 Warwick Household Survey - Weighted Results Tabulations by Zone RMG:Clarity July 2013 Page 33
%Num
%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321
ZoneBase: All respondents
Don't buy
Leamington Spa Town Centre
Coventry
Currys, Tachbrook Park Drive, Leamington Spa
Solihull
Stratford-upon-Avon
Currys, Orchard Retail Park, Coventry
Leamington Shopping Park, Leamington Spa
Warwick Town Centre
Rugby
Asda, Chesterton Drive, Leamington Spa
Alvis Retail Park, Coventry
Shirley
Argos, Leamington Shopping Park, Leamington Spa
Banbury
Birmingham - City Centre
Gallagher Retail Park, Coventry
Argos, Guy Street, Leamington Spa
Sainsbury's, Leamington Shopping Park, Leamington Spa
Argos, Leamington Retail Park
Co-op 34-56 Clemens Street, Leamington Spa
Kenilworth Town Centre
Redditch
Orchard Retail Park, Coventry
Catalogue / Mail Order
Tesco, Emscote Road, Warwick
Asda Living, Warwickshire Shopping Park, Coventry
Boots, Leamington Shopping Park, Leamington Spa
Boots, Station Road, Kenilworth
Co-op, Cressida Drive, Warwick
House of Fraser, The Parade, Leamington Spa
Tesco Express, Units 1&2 Leyes Lane, Kenilworth
.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%1.0%0.1%1
.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1
1.3%1.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%1.0%0.2%2
.0%0.9%1.0%0.0%0.0%0.0%01.1%1.9%1.0%0.0%0.3%3
.0%0.0%0.0%0.0%0.7%13.5%3.0%0.0%0.0%0.0%0.4%4
.0%0.9%13.2%3.0%0.0%0.0%0.0%0.0%0.0%0.0%0.4%4
.0%0.0%0.0%03.7%3.7%1.0%0.0%0.0%0.0%0.0%0.4%4
.0%0.0%0.0%02.5%2.0%0.0%0.0%01.9%2.0%0.0%0.4%4
.0%0.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%02.8%3.4%4
.0%0.0%0.0%0.0%0.0%0.0%0.0%03.8%41.0%1.0%0.5%5
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.9%22.8%3.5%5
1.3%1.9%1.0%0.0%02.1%31.2%1.0%0.0%0.0%0.0%0.6%6
.0%0.9%12.2%21.2%1.0%0.0%0.0%0.0%01.0%1.9%1.6%6
4.0%3.0%0.0%0.0%0.0%0.0%02.2%2.9%1.0%0.0%0.6%6
.0%0.9%1.0%0.0%0.0%0.0%0.0%01.9%22.9%3.0%0.6%6
.0%0.0%07.5%7.0%0.0%0.0%0.0%0.0%0.0%0.0%0.7%7
.0%0.0%0.0%0.0%05.6%81.2%1.0%0.0%0.0%0.0%0.9%9
.0%0.0%0.0%0.0%0.0%0.0%02.2%23.8%41.0%12.8%31.0%10
.0%0.0%0.0%0.0%0.0%08.2%76.5%6.0%0.0%0.0%01.3%13
.0%0.0%02.2%22.5%2.0%0.0%03.2%3.9%18.6%91.8%21.9%19
.0%0.9%11.1%1.0%0.0%0.0%03.2%35.7%63.8%45.5%62.1%21
.0%0.0%0.0%01.2%114.0%2010.6%9.0%0.0%01.0%11.8%23.3%33
18.7%1421.8%242.2%2.0%0.0%0.0%0.0%0.0%0.0%0.0%04.0%40
4.0%33.6%424.7%234.9%41.4%23.5%33.2%3.9%11.9%22.8%34.8%48
.0%01.8%21.1%13.7%3.7%1.0%08.6%816.0%1713.3%1412.8%146.0%60
2.7%2.9%1.0%014.8%1231.5%4517.6%155.4%5.9%11.9%21.8%28.5%85
8.0%67.3%85.4%514.8%12.0%01.2%121.5%2023.6%2521.0%2226.6%2912.8%128
9.3%715.5%1712.9%1214.8%1213.3%1916.5%1418.3%1717.9%1917.1%1810.1%1114.6%146
Q13. Where do you normally do most of your household's shopping for audio visual, photographic, computer items (such as stereos, radios, TVs, software, cameras,telephones, etc)?
(c…
J11385 Warwick Household Survey - Weighted Results Tabulations by Zone RMG:Clarity July 2013 Page 34
%Num
%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321
ZoneBase: All respondents
Alcester
Milton Keynes
Internet - various sites
Internet - Amazon
John Lewis, Touchwood, Solihull
Internet - John Lewis
Currys, Maybrook Industrial Estate, Stratford-upon-Avon
Internet - comparison sites
Maybird Retail Park, Birmingham Road, Stratford-upon-Avon
Varies
Argos, Maybird Centre, Birmingham Road, Stratford-upon-Avon
Currys, London Road, Coventry
Co-op, Corporation Street, Coventry
Internet - Currys
Currys, Maybird Centre, Birmingham Road, Stratford-upon-Avon
Walls Television Video & Radio, Cubbington Road, Leamington Spa
Currys, Junction 1 Retail Park, Rugby
Internet - Ebay
Argos, Queen Victoria Road, Coventry
Asda, Abbey Park, Coventry
Internet - Argos
Owens Electrical, Ernscote Road, Leamington Spa
Southam
Airport Retail Park, London Road, Coventry
Currys, Banbury Cross Retail Park, Banbury
Currys, Sears Retail Park, Solihull
Elliots Field Retail Park, Leicester Road, Rugby
HMV, High Street, Stratford-upon-Avon
Internet - Appliances Online
Internet - Google
Other
.0%0.0%02.2%2.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%2
.0%0.9%1.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.2%2
1.3%1.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%2
.0%0.0%0.0%0.0%0.0%02.4%2.0%0.0%0.0%0.0%0.2%2
.0%0.0%02.2%2.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%2
.0%0.0%0.0%0.0%0.0%0.0%02.2%2.0%0.0%0.0%0.2%2
.0%0.0%0.0%0.0%0.0%01.2%11.1%1.0%0.0%0.0%0.2%2
.0%0.0%0.0%0.0%0.0%0.0%02.2%2.9%1.0%0.0%0.3%3
.0%0.0%0.0%0.0%0.0%0.0%01.1%1.9%1.0%0.9%1.3%3
1.3%1.0%0.0%0.0%0.0%0.0%0.0%0.9%1.0%0.9%1.3%3
.0%0.0%0.0%0.0%0.7%12.4%2.0%0.0%0.0%0.0%0.3%3
.0%0.0%0.0%0.0%02.1%3.0%0.0%0.0%0.0%0.0%0.3%3
.0%0.0%01.1%1.0%01.4%2.0%0.0%0.0%01.0%1.0%0.4%4
.0%0.0%0.0%0.0%0.0%02.4%22.2%2.0%0.0%0.0%0.4%4
.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%03.7%4.5%5
1.3%13.6%4.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.5%5
.0%0.0%01.1%1.0%02.1%31.2%1.0%0.9%1.0%0.0%0.6%6
.0%0.0%0.0%02.5%21.4%22.4%2.0%0.0%0.0%0.0%0.6%6
.0%0.0%01.1%11.2%11.4%23.5%3.0%0.0%0.0%0.0%0.7%7
5.3%42.7%3.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.7%7
1.3%1.0%0.0%02.5%21.4%2.0%0.0%0.9%11.0%1.9%1.8%8
4.0%35.5%6.0%0.0%0.0%0.0%0.0%0.0%01.0%1.0%01.0%10
.0%01.8%21.1%11.2%1.0%01.2%13.2%3.0%01.9%2.9%11.1%11
5.3%47.3%8.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.2%12
1.3%1.9%13.2%32.5%21.4%2.0%02.2%2.9%11.0%1.9%11.4%14
1.3%13.6%49.7%94.9%42.1%3.0%01.1%12.8%31.0%12.8%32.9%29
10.7%82.7%34.3%48.6%73.5%58.2%71.1%12.8%33.8%45.5%64.8%48
10.7%86.4%75.4%58.6%74.2%65.9%53.2%38.5%97.6%88.3%96.7%67
.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%1.0%0.1%1
Q13. Where do you normally do most of your household's shopping for audio visual, photographic, computer items (such as stereos, radios, TVs, software, cameras,telephones, etc)?
(c…J11385 Warwick Household Survey - Weighted Results Tabulations by Zone RMG:Clarity July 2013 Page 35
%Num
%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321
ZoneBase: All respondents
Robert Dyas, Parade, Leamington Spa
Tesco, Birmingham Road, Stratford-upon-Avon
Tesco, Clifford Bridge Road, Walsgrave, Coventry
Wellesbourne
Alderminster
Argos, Clock Towers Shopping Centre, Rugby
Asda, Brade Drive, Walsgrave, Coventry
Banbury Cross Retail Park, Lockheed Close, Banbury
Check on the internet and buy wherever is cheapest
Chester
Costco, Torrington Avenue, Coventry
Currys, High Street, Stratford-upon-Avon
Currys PC World, London Road, Coventry
Currys, Battery Retail Park, Selly Oak Birmingham
Currys, Solihull Gate Retail Park, Stratford Road, Shirley
Frank Harvey, Spon Street, Coventry
Internet - Dabs
Internet - Dell
Internet - ISP
Internet - Play.com
Jessops, Parade, Leamington Spa
Jessops, Kingfisher Shopping Centre, Redditch
JH Thorpe, Shipston Road, Stratford-upon-Avon
Kingfisher Shopping Centre, Redditch
London
Orange phones
QVC shopping channel
Sainsbury's, Austin Drive, Coventry
Other
.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%1.0%0.1%1
.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%0.0%0.1%1
.0%0.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
1.3%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
1.3%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.1%1
.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1
1.3%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
1.3%1.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%2
.0%0.0%0.0%01.2%1.0%01.2%1.0%0.0%0.0%0.0%0.2%2
.0%0.9%1.0%0.0%0.0%0.0%01.1%1.0%0.0%0.0%0.2%2
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%1.9%1.2%2
Q13. Where do you normally do most of your household's shopping for audio visual, photographic, computer items (such as stereos, radios, TVs, software, cameras,telephones, etc)?
(c…
J11385 Warwick Household Survey - Weighted Results Tabulations by Zone RMG:Clarity July 2013 Page 36
%Num
%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321
ZoneBase: All respondents
Sainsbury's, Fletchhamstead Highway, Coventry
Sainsbury's, Park Street, Warwick
Solihull Retail Park, Marshall Lake Road, Shirley, Solihull
South Warwickshire
Staples, Maybrook Industrial Estate, Birmingham Road, Stratford-upon-Avon
Tesco, Shirley, Solihull
Tesco, Cannon Park Centre, Coventry
The Shires Retail Park, Tachbrook Park Drive, Leamington Spa
The Shires Retail Park, Tachbrook Park Drive, Leamington Spa
Three network
Other
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.1%1
.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
1.3%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%1.0%0.1%1
.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1
Q13. Where do you normally do most of your household's shopping for audio visual, photographic, computer items (such as stereos, radios, TVs, software, cameras,telephones, etc)?
%Num
%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321
ZoneBase: All respondents
Base: All respondents 100.0%75100.0%110100.0%93100.0%81100.0%143100.0%85100.0%93100.0%106100.0%105100.0%109100.0%1000
Q14. Where do you normally do most of your household's shopping for games & toys; hobby items; sport and camping goods; and musical instruments?
(c…
J11385 Warwick Household Survey - Weighted Results Tabulations by Zone RMG:Clarity July 2013 Page 37
%Num
%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321
ZoneBase: All respondents
Don't buy
Leamington Spa Town Centre
Coventry
Stratford-upon-Avon
Warwick Town Centre
Solihull
Catalogue / Mail Order
Rugby
Banbury
Birmingham - City Centre
Shirley
Leamington Shopping Park, Leamington Spa
Asda, Chesterton Drive, Leamington Spa
Redditch
Argos, Guy Street, Leamington Spa
Argos, Leamington Retail Park
Argos, Leamington Shopping Park, Leamington Spa
Kenilworth Town Centre
Sainsbury's, Leamington Shopping Park, Leamington Spa
Tesco Metro, 22-24 The Parade, Leamington Spa
Tesco, Emscote Road, Warwick
Asda Living, Warwickshire Shopping Park, Coventry
Homebase, Ernscote Road, Leamington Spa
Sainsbury's, Saltisford, Warwick
Sainsbury's, Warwick Road, Kenilworth
Alcester
Birmingham - Hall Green
Birmingham - Sparkhill
Daventry
Milton Keynes
Nuneaton
Warwickshire Retail Park, Coventry
.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1
1.3%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1
.0%0.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%1.0%0.1%1
.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1
.0%0.9%11.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%2
.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%0.9%1.2%2
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.0%0.9%1.2%2
.0%0.0%0.0%02.5%2.0%0.0%01.1%1.0%0.0%0.0%0.3%3
.0%0.0%0.0%0.0%0.0%0.0%0.0%01.9%21.0%1.0%0.3%3
.0%0.9%1.0%0.0%0.0%0.0%0.0%0.0%01.0%1.9%1.3%3
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%11.8%2.3%3
.0%0.9%13.2%3.0%0.0%0.0%0.0%0.0%0.0%0.0%0.4%4
.0%0.0%0.0%0.0%0.0%0.0%01.1%12.8%3.0%0.0%0.4%4
.0%0.0%01.1%11.2%1.0%0.0%02.2%2.0%0.0%0.9%1.5%5
.0%0.9%14.3%4.0%0.0%0.0%0.0%0.0%0.0%0.0%0.5%5
.0%0.0%03.2%3.0%0.0%0.0%0.0%0.9%11.0%1.0%0.5%5
2.7%2.0%0.0%0.0%0.0%0.0%04.3%4.0%0.0%0.0%0.6%6
.0%0.0%0.0%0.0%0.0%07.1%62.2%2.0%0.0%0.0%0.8%8
.0%0.0%01.1%11.2%1.0%01.2%12.2%22.8%3.0%0.9%1.9%9
.0%0.9%124.7%23.0%0.0%0.0%0.0%0.0%0.0%0.0%02.4%24
.0%02.7%33.2%32.5%2.7%1.0%01.1%1.9%110.5%112.8%32.5%25
24.0%1820.0%222.2%2.0%0.0%0.0%02.2%2.0%03.8%4.0%04.8%48
1.3%12.7%31.1%112.3%1033.6%4815.3%132.2%28.5%98.6%95.5%610.2%102
8.0%63.6%42.2%29.9%82.1%33.5%318.3%1722.6%2414.3%1520.2%2210.4%104
40.0%3049.1%5433.3%3151.9%4240.6%5844.7%3844.1%4139.6%4236.2%3845.0%4942.3%423
Q14. Where do you normally do most of your household's shopping for games & toys; hobby items; sport and camping goods; and musical instruments?
(c…
J11385 Warwick Household Survey - Weighted Results Tabulations by Zone RMG:Clarity July 2013 Page 38
%Num
%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321
ZoneBase: All respondents
Internet - various sites
Internet - Amazon
Internet - comparison sites
Internet - Ebay
Toys 'R' Us, Parkway, Coventry
Varies
Go Outdoors, Coventry Business Park, Canley
Maybird Shopping Centre, Stratford-upon-Avon
Hobbycraft, Warwick Road, Coventry
Blacks, Parade, Leamington Spa
Abroad
American Golf, Central Six Retail Park, Warwick Road, Coventry
Argos, Maybird Centre, Birmingham Road, Stratford-upon-Avon
Argos, Queen Victoria Road, Coventry
Asda, North London Road, Coventry
Central Six Retail Park, Coventry
Elliots Field Retail Park, Leicester Road, Rugby
Internet - Argos
John Lewis, Touchwood, Solihull
Leicester City Centre
Mothercare, Shires Retail Park, Leamington Spa
Sports Direct, Royal Priors Shopping Centre, Leamington Spa
Warwick Sports Shop, Swan Street, Warwick
Arena Park Shopping Centre, Classic Drive, Coventry
Argos, Stoney Stanton Road, Coventry
Asda, Jubilee Crescent, Coventry
B&Q, Solihull Retail Park, Solihull
Broad Lane Caravans, Leek Wooton, Kenilworth
Cannon Park, Coventry
Castle Toy Shop, Smith Street, Warwick
Other
1.3%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%1.0%0.1%1
.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%11.0%1.0%0.2%2
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%1.9%1.2%2
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.0%0.9%1.2%2
.0%0.9%1.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.2%2
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%1.9%1.2%2
.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%0.9%1.2%2
.0%0.0%0.0%0.0%0.0%02.4%2.0%0.0%0.0%0.0%0.2%2
.0%0.0%0.0%01.2%1.0%01.2%1.0%0.0%0.0%0.0%0.2%2
.0%0.0%0.0%0.0%0.7%11.2%1.0%0.0%0.0%0.0%0.2%2
.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%01.0%1.0%0.2%2
.0%01.8%2.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%2
.0%0.0%01.1%1.0%0.7%1.0%0.0%0.0%0.0%0.0%0.2%2
.0%0.9%1.0%0.0%0.0%0.0%0.0%0.9%1.0%0.0%0.2%2
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.0%01.8%2.3%3
.0%0.0%01.1%1.0%0.7%1.0%01.1%1.0%01.0%1.0%0.4%4
4.0%31.8%2.0%0.0%0.0%0.0%0.0%0.0%01.0%1.0%0.6%6
.0%0.0%01.1%1.0%03.5%5.0%01.1%1.0%0.0%0.9%1.8%8
1.3%1.0%01.1%1.0%0.7%1.0%02.2%22.8%31.0%1.0%0.9%9
.0%0.0%0.0%0.0%02.1%33.5%32.2%2.9%1.0%0.0%0.9%9
.0%0.0%0.0%01.2%1.7%12.4%22.2%2.9%11.0%1.9%1.9%9
.0%01.8%2.0%02.5%2.0%0.0%02.2%2.9%11.9%2.9%11.0%10
2.7%22.7%34.3%43.7%32.1%34.7%43.2%32.8%33.8%43.7%43.3%33
6.7%53.6%44.3%43.7%33.5%53.5%31.1%14.7%55.7%64.6%54.1%41
Q14. Where do you normally do most of your household's shopping for games & toys; hobby items; sport and camping goods; and musical instruments?
(c…
J11385 Warwick Household Survey - Weighted Results Tabulations by Zone RMG:Clarity July 2013 Page 39
%Num
%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321
ZoneBase: All respondents
Coventry Cycle Centre, Far Gosford Street, Coventry
Hawkin's Bazaar, Lower Priors, Leamington Spa
Hobgoblin, Gibb Street, Digbeth, Birmingham
Hobbycraft, Central Six Retail Park, Coventry
Internet - Church Meadow
Internet - Create & Craft Ideal World
Internet - Direct Golf
Internet - Ribble Cycles in Lancashire
Internet - Slater's
Internet - Specialist swimsuit sites
Internet - Studio
Internet - Ticket Master
Internet - Wiggle
Internet - Joe Browns
Internet John Lewis
Jacksons, Colliers Way, Coventry
John Reay Golf Centre, Sandpits Lane, Coventry
Kenilworth
Lakeland, Stratford-upon-Avon
Lockwood, Rugby Road, Leamington
London
Millets, Clock Tower Shopping Centre, Rugby
Robert Dyas, The Parade, Leamington Spa
Sainsbury's, Dunchurch Road, Rugby
Sainsbury's, Fletchamstead Highway, Coventry
Sears Retail Park, Oakenshaw Road, Solihull
Other
.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.1%1
.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.1%1
1.3%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%1.0%0.1%1
.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.1%1
.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.0%0.0%0.1%1
1.3%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
1.3%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%0.0%0.1%1
.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1
1.3%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.1%1
.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1
Q14. Where do you normally do most of your household's shopping for games & toys; hobby items; sport and camping goods; and musical instruments?
(c…
J11385 Warwick Household Survey - Weighted Results Tabulations by Zone RMG:Clarity July 2013 Page 40
%Num
%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321
ZoneBase: All respondents
South Warwickshire
Specialist suppliers - telephone order
Sports Direct, Maybird Centre, Stratford-upon-Avon
Television shopping channel
The Entertainer, Lower Holyhead Road, Coventry
The Shires Retail Park, Tachbrook Park Drive, Leamington Spa
WH Smith, West Orchard Shopping Centre, Coventry
Wolverhampton
Other
.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%1.0%0.1%1
1.3%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1
Q14. Where do you normally do most of your household's shopping for games & toys; hobby items; sport and camping goods; and musical instruments?
%Num
%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321
ZoneBase: All respondents
Base: All respondents 100.0%75100.0%110100.0%93100.0%81100.0%143100.0%85100.0%93100.0%106100.0%105100.0%109100.0%1000
Q15. Where do you normally do most of your household's shopping for pets & pet related products?
(c…
J11385 Warwick Household Survey - Weighted Results Tabulations by Zone RMG:Clarity July 2013 Page 41
%Num
%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321
ZoneBase: All respondents
Don't buy
Leamington Spa Town Centre
Coventry
Stratford-upon-Avon
Pets at Home, Myton Road, Leamington Spa
Warwick Town Centre
Asda, Chesterton Drive, Leamington Spa
Tesco, Emscote Road, Warwick
Sainsbury's, Saltisford, Warwick
Rugby
Tesco Metro, 22-24 The Parade, Leamington Spa
Sainsbury's, Leamington Shopping Park, Leamington Spa
Shirley
Leamington Shopping Park, Leamington Spa
Kenilworth Town Centre
Knowle
Wilkinsons, Cannon Park Shopping Centre, Coventry
Banbury
Solihull
Sainsbury's, Warwick Road, Kenilworth
Daventry
Gallagher Retail Park, Coventry
Catalogue / Mail Order
Morrisons, Old Warwick Road, Leamington Spa
Sainsbury's, 2 Park Street, Warwick
Birmingham - Stirchley
Orchard Retail Park, Coventry
.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1
.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%1.0%0.1%1
.0%0.9%1.0%0.0%0.0%0.0%0.0%0.9%1.0%0.0%0.2%2
.0%0.0%0.0%01.2%1.0%01.2%1.0%0.0%0.0%0.0%0.2%2
.0%0.0%0.0%0.0%0.0%0.0%02.2%2.0%0.0%0.0%0.2%2
.0%0.0%0.0%02.5%2.0%0.0%0.0%0.0%0.0%0.0%0.2%2
.0%0.0%02.2%2.0%0.0%0.0%01.1%1.0%0.0%0.0%0.3%3
1.3%1.0%0.0%0.0%0.0%0.0%01.1%1.9%1.0%0.0%0.3%3
.0%0.0%0.0%0.0%02.1%3.0%0.0%0.0%0.0%0.0%0.3%3
.0%0.0%04.3%4.0%0.0%0.0%0.0%0.0%0.0%0.0%0.4%4
.0%0.0%0.0%04.9%4.0%0.0%0.0%0.0%0.0%0.0%0.4%4
.0%0.0%0.0%0.0%0.0%0.0%01.1%11.9%2.0%01.8%2.5%5
.0%0.0%04.3%4.0%0.0%0.0%0.0%0.0%01.0%1.0%0.5%5
.0%0.9%1.0%0.0%0.0%0.0%01.1%12.8%31.0%1.0%0.6%6
1.3%1.0%0.0%0.0%0.7%1.0%0.0%01.9%21.0%11.8%2.7%7
.0%0.0%0.0%0.0%0.0%04.7%45.4%5.0%0.0%0.0%0.9%9
.0%01.8%21.1%1.0%0.0%01.2%11.1%1.0%03.8%4.0%0.9%9
.0%01.8%23.2%31.2%1.0%0.0%0.0%0.9%14.8%5.9%11.3%13
1.3%1.0%0.0%0.0%0.0%0.0%01.1%19.4%10.0%04.6%51.7%17
.0%01.8%25.4%51.2%1.0%01.2%12.2%2.9%17.6%81.8%22.2%22
1.3%1.9%1.0%0.0%0.0%01.2%12.2%25.7%68.6%92.8%32.3%23
12.0%917.3%192.2%2.0%0.0%0.0%01.1%1.9%11.0%1.0%03.3%33
1.3%1.0%01.1%1.0%016.8%248.2%7.0%0.0%0.0%0.0%03.3%33
.0%0.9%11.1%11.2%1.7%11.2%16.5%611.3%122.9%312.8%144.0%40
61.3%4654.5%6062.4%5884.0%6864.3%9252.9%4549.5%4657.5%6157.1%6066.1%7260.8%608
Q15. Where do you normally do most of your household's shopping for pets & pet related products?
(c…
J11385 Warwick Household Survey - Weighted Results Tabulations by Zone RMG:Clarity July 2013 Page 42
%Num
%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321
ZoneBase: All respondents
Southam
Pets at Home, Sir Henry Parkes Road, Coventry
Pets At Home, Myton Road, Leamington Spa
Maybird Shopping Centre, Birmingham Road, Stratford-upon-Avon
Pets at Home, Elliots Field Retail Park, Leicester Road, Rugby
Tesco, Birmingham Road, Stratford-upon-Avon
Trust Pet Products, Wedgnock Industrial Estate, Warwick
Internet - Pet Supermarket
Pets at Home, Marshall Lake Road, Shirley, Solihull
Asda, Abbey Park, Coventry
Jollyes Pet Foods, Maybird Centre, Stratford-upon-Avon
Morrisons, Alvis Retail Park, Coventry
Tesco, Clifford Bridge Road, Walsgrave, Coventry
Banbury Cross Retail Park, Lockheed Close, Banbury
Costco, Torrington Avenue, Coventry
Countrywide Stores, Snitterfield Road, Bearley, Stratford-upon-Avon
County Stores, Southam Industrial Estate, Southam
Cubbington
Internet - Asda
Morrisons, Alcester Road, Stratford-upon-Avon
Morrisons, Skipworth Road, Binley
Pets at Home, Maybird Centre, Stratford-upon-Avon
Sainsbury's, Clifton Road, Rugby
Sainsburys, Warwick Road, Kenilworth
Tesco, Northfield Road, Southam
Market, Warwick
Wellesbourne
Asda, Brade Drive, Walsgrave
Other
.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1
2.7%2.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%2
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%11.0%1.0%0.2%2
.0%0.0%0.0%0.0%0.0%0.0%02.2%2.0%0.0%0.0%0.2%2
.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%01.0%1.0%0.2%2
.0%0.0%0.0%0.0%0.0%02.4%2.0%0.0%0.0%0.0%0.2%2
1.3%1.0%0.0%01.2%1.0%0.0%0.0%0.0%0.0%0.0%0.2%2
.0%0.0%0.0%0.0%0.0%02.4%2.0%0.0%0.0%0.0%0.2%2
.0%01.8%2.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%2
1.3%1.0%0.0%0.0%0.0%0.0%0.0%0.9%1.0%0.0%0.2%2
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.8%2.2%2
.0%0.0%0.0%0.0%0.0%0.0%02.2%2.0%0.0%0.0%0.2%2
.0%01.8%2.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%2
.0%0.0%0.0%0.0%01.4%2.0%0.0%0.0%0.0%0.0%0.2%2
.0%0.0%0.0%0.0%0.0%0.0%02.2%2.0%0.0%0.0%0.2%2
.0%0.0%0.0%0.0%0.0%03.5%3.0%0.0%0.0%0.0%0.3%3
.0%0.0%0.0%0.0%0.7%12.4%2.0%0.0%0.0%0.0%0.3%3
2.7%2.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.3%3
.0%0.0%0.0%0.0%02.1%3.0%0.0%0.0%0.0%0.0%0.3%3
.0%0.0%04.3%4.0%0.0%0.0%0.0%0.0%0.0%0.0%0.4%4
1.3%1.9%1.0%01.2%1.0%0.0%0.0%0.9%1.0%0.0%0.4%4
.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%02.9%3.9%1.5%5
1.3%12.7%31.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.5%5
.0%0.9%1.0%0.0%0.0%04.7%4.0%0.0%0.0%0.0%0.5%5
2.7%24.5%5.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.7%7
.0%0.9%1.0%0.0%0.0%0.0%01.1%1.0%03.8%41.8%2.8%8
.0%0.0%0.0%0.0%05.6%82.4%2.0%0.0%0.0%0.0%01.0%10
1.3%1.0%0.0%0.0%0.0%0.0%010.8%10.0%0.0%0.0%01.1%11
Q15. Where do you normally do most of your household's shopping for pets & pet related products?
(c…J11385 Warwick Household Survey - Weighted Results Tabulations by Zone RMG:Clarity July 2013 Page 43
%Num
%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321
ZoneBase: All respondents
Birmingham Wholesale Markets
Budbrooke Industrial Estate, Budbrooke Road, Warwick
Church Lawford
Co-op, Coventry Street, Southam
Co-op, High Street, Harbury
Co-op, Loxley Close, Wellesbourne
Co-op, Church Road, Long Itchington
Co-op, High Street Southam
Duncans Pets & Garden Centre, Warwick Road, Wellesbourne
Elliots Field Retail Park, Leicester Road, Rugby
Internet - Amazon
Internet - various sites
Internet - Pet Sense Direct
Internet - RSPB
Internet - Sainsburys
Internet - VioVet
Internet -Value Pet
Internet - Burns
Internet - Tesco
Whitnash
Covington
Charlecote
Earlswood
Mail Order - Oscar
Marks & Spencer, Bridge Street, Stratford-upon-Avon
Pet Love, High Street, Daventry
Pets & Plants, Rugby Road, Royal Leamington Spa
Pet City, Spon End, Canley
PJ Pets, Bowen Square, Daventry
Poundland, The Mall, Stratford-upon-Avon
Sainsbury's, Coton Wood, Warwick
Sainsbury's, Oxford Road, Banbury
Shires Retail Park, Tachbrook Park Drive, Warwick
Other
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%1.0%0.1%1
1.3%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%0.0%0.1%1
.0%0.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1
1.3%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1
1.3%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1
1.3%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%1.0%0.1%1
.0%0.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
Q15. Where do you normally do most of your household's shopping for pets & pet related products?
(c…
J11385 Warwick Household Survey - Weighted Results Tabulations by Zone RMG:Clarity July 2013 Page 44
%Num
%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321
ZoneBase: All respondents
Tesco, Cannon Park Centre, Lynchgate Road, Coventry
Tesco, Main Street, Shirley
Tesco, Monkspath Business Park, Solihull
Tesco, Stratford Road, Shirley
The Veterinary Centre, Daventry Road, Coventry
Waitrose, Bertie Road, Kenilworth
Wilkinson, Cathedral Lanes Shopping Centre, Coventry
Windmill Pet Supplies, Northend, Southam
Other
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.1%1
.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.1%1
.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1
Q15. Where do you normally do most of your household's shopping for pets & pet related products?
%Num
%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321
ZoneBase: All respondents
Base: All respondents 100.0%75100.0%110100.0%93100.0%81100.0%143100.0%85100.0%93100.0%106100.0%105100.0%109100.0%1000
Q16. Where do you normally do most of your household's shopping for books (incl. dictionaries, encyclopaedias, text books, guidebooks and musical scores) andstationery (incl. writing pads, envelopes, pens, diaries, etc) and drawing materials?
(c…
J11385 Warwick Household Survey - Weighted Results Tabulations by Zone RMG:Clarity July 2013 Page 45
%Num
%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321
ZoneBase: All respondents
Leamington Spa Town Centre
Don't buy
Stratford-upon-Avon
Coventry
Kenilworth Town Centre
Warwick Town Centre
Asda, Chesterton Drive, Leamington Spa
Solihull
Rugby
Tesco, Emscote Road, Warwick
Sainsbury's, Leamington Shopping Park, Leamington Spa
Banbury
Redditch
Wilkinsons, Station Road, Kenilworth
Catalogue / Mail Order
Asda Living, Warwickshire Shopping Park, Coventry
Sainsbury's, Saltisford, Warwick
Alvis Retail Park, Coventry
Leamington Shopping Park, Leamington Spa
Sainsbury's, Warwick Road, Kenilworth
Wilkinsons, Cannon Park Shopping Centre, Coventry
Knowle
Argos, Guy Street, Leamington Spa
Argos, Leamington Shopping Park, Leamington Spa
Lidl, Myton Road, Leamington Spa
Roseby / Benson Beds, Leamington Shopping Park, Leamington Spa
Sainsbury's, 2 Park Street, Warwick
Sainsbury's, Coton End, Warwick
Tesco Metro, 22-24 The Parade, Leamington Spa
Birmingham - Moseley
Daventry
Nuneaton
.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%0.0%0.1%1
.0%0.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%0.0%0.1%1
.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%1.0%0.1%1
.0%0.0%02.2%2.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%2
.0%0.0%0.0%0.0%01.4%2.0%0.0%0.0%0.0%0.0%0.2%2
.0%0.0%0.0%02.5%2.0%0.0%0.0%0.0%0.0%0.0%0.2%2
.0%0.0%01.1%1.0%0.0%0.0%01.1%1.0%0.0%0.9%1.3%3
.0%0.0%0.0%0.0%0.7%12.4%2.0%0.0%0.0%0.0%0.3%3
.0%0.9%11.1%1.0%0.0%0.0%0.0%0.0%01.0%1.0%0.3%3
.0%0.0%0.0%0.0%0.7%11.2%1.0%0.0%0.0%0.9%1.3%3
.0%0.0%01.1%1.0%0.0%01.2%12.2%2.0%0.0%0.0%0.4%4
.0%0.0%0.0%04.9%4.0%0.0%0.0%0.0%0.0%0.0%0.4%4
.0%0.9%14.3%4.0%0.0%0.0%0.0%0.0%0.0%0.0%0.5%5
4.0%3.0%0.0%0.0%0.0%0.0%05.4%5.0%0.0%0.0%0.8%8
.0%0.0%0.0%0.0%0.0%0.0%01.1%12.8%32.9%3.9%1.8%8
1.3%11.8%22.2%2.0%0.0%0.0%0.0%0.0%03.8%4.9%11.0%10
.0%0.0%0.0%0.0%0.0%016.5%141.1%1.9%1.0%0.0%01.6%16
.0%0.0%019.4%18.0%0.0%0.0%0.0%0.0%0.0%0.0%01.8%18
.0%0.0%0.0%0.0%0.7%1.0%06.5%66.6%71.0%13.7%41.9%19
.0%03.6%43.2%31.2%1.0%0.0%01.1%1.9%111.4%12.9%12.3%23
.0%0.0%0.0%035.8%29.7%1.0%0.0%0.0%01.0%1.0%03.1%31
.0%0.0%0.0%01.2%135.7%5110.6%92.2%2.9%11.0%11.8%26.7%67
38.7%2936.4%404.3%4.0%0.0%0.0%0.0%0.0%03.8%4.0%07.7%77
8.0%610.9%1212.9%1214.8%1211.2%1625.9%2214.0%1319.8%2111.4%129.2%1013.6%136
2.7%25.5%62.2%27.4%62.8%47.1%626.9%2536.8%3922.9%2449.5%5416.8%168
Q16. Where do you normally do most of your household's shopping for books (incl. dictionaries, encyclopaedias, text books, guidebooks and musical scores) andstationery (incl. writing pads, envelopes, pens, diaries, etc) and drawing materials?
(c…
J11385 Warwick Household Survey - Weighted Results Tabulations by Zone RMG:Clarity July 2013 Page 46
%Num
%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321
ZoneBase: All respondents
Shirley
Warwickshire Retail Park, Coventry
Internet - Amazon
WHSmith, Parade, Leamington Spa
Waterstones, Warwick Street, Leamington Spa
Internet - various sites
WHSmith, High Street, Stratford-upon-Avon
Southam
Staples, Maybrook Industrial Estate, Stratford-upon-Avon
Varies
Waterstones, Gosford Street, Coventry
Waterstones, High Street, Stratford-upon-Avon
WHSmith, Market Street, Warwick
WHSmith, West Orchard Shopping Centre, Coventry
Waterstones, High Street, Solihull
Asda, Abbey Park, Coventry
Staples, Holyhead Road, Coventry
Tesco, Monkspath Business Park, Shirley, Solihull
Tesco, Cannon Park Centre, Coventry
Tesco, Maybird Retail Park, Stratford-upon-Avon
Warwick Books, Market Place, Warwick
Internet - Waterstones
Maybird Shopping Centre, Birmingham Road, Stratford-upon-Avon
WHSmith, Talisman Close, Kenilworth
Hobbycraft Coventry, Central Six Retail Park, Coventry
Internet - eBay
Morrisons, Alvis Retail Park, Coventry
Oxford
Other
.0%0.0%01.1%11.2%1.0%0.0%0.0%0.0%0.0%0.0%0.2%2
.0%0.0%0.0%0.0%0.0%02.4%2.0%0.0%0.0%0.0%0.2%2
.0%0.9%1.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.2%2
.0%0.0%0.0%0.0%01.4%2.0%0.0%0.0%0.0%0.0%0.2%2
.0%0.0%0.0%03.7%3.0%0.0%0.0%0.0%0.0%0.0%0.3%3
2.7%2.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.3%3
.0%0.0%0.0%01.2%1.0%0.0%01.1%1.0%0.0%0.9%1.3%3
.0%0.9%11.1%1.0%0.0%0.0%0.0%0.0%01.9%2.0%0.4%4
2.7%2.9%11.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.4%4
.0%0.0%0.0%0.0%02.8%4.0%0.0%0.0%0.0%0.0%0.4%4
.0%0.0%04.3%4.0%0.0%0.0%0.0%0.0%0.0%0.0%0.4%4
.0%0.0%0.0%0.0%02.8%4.0%0.0%0.0%0.0%0.0%0.4%4
.0%0.0%0.0%0.0%01.4%21.2%1.0%0.9%1.0%0.0%0.4%4
.0%0.9%14.3%4.0%0.0%0.0%0.0%0.0%0.0%0.0%0.5%5
.0%0.0%0.0%0.0%02.1%34.7%4.0%0.0%0.0%0.0%0.7%7
.0%01.8%2.0%0.0%0.0%0.0%0.0%0.0%05.7%6.0%0.8%8
1.3%14.5%51.1%1.0%0.0%01.2%1.0%0.0%0.0%0.0%0.8%8
.0%0.0%0.0%0.0%05.6%81.2%1.0%0.0%0.0%0.0%0.9%9
.0%0.0%02.2%2.0%0.7%1.0%02.2%2.0%02.9%31.8%21.0%10
2.7%25.5%62.2%2.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%10
.0%0.0%0.0%0.0%0.0%0.0%09.7%9.0%01.9%2.0%01.1%11
4.0%38.2%9.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.2%12
2.7%2.9%11.1%1.0%03.5%52.4%22.2%2.9%11.9%2.9%11.7%17
.0%0.0%0.0%0.0%0.0%0.0%02.2%23.8%43.8%47.3%81.8%18
.0%0.9%11.1%12.5%2.0%0.0%03.2%35.7%62.9%34.6%52.1%21
25.3%1911.8%1315.1%1419.8%1619.6%2815.3%139.7%914.2%1510.5%1111.9%1315.1%151
.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
Q16. Where do you normally do most of your household's shopping for books (incl. dictionaries, encyclopaedias, text books, guidebooks and musical scores) andstationery (incl. writing pads, envelopes, pens, diaries, etc) and drawing materials?
(c…
J11385 Warwick Household Survey - Weighted Results Tabulations by Zone RMG:Clarity July 2013 Page 47
%Num
%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321
ZoneBase: All respondents
Peters Bookshops, Talisman Square, Kenilworth
Tesco, Clifford Bridge Road, Walsgrave, Coventry
The Works, Parade, Leamington Spa
Waterstones, Castle Street, Banbury
WHSmith, Mell Square, Solihull
Blackwells, Broad Street, Oxford
Bognor Regis
Cannon Park Shopping Centre, Lynchgate Road, Coventry
Henley in Arden
Co-op, High Street, Ryton on Dunsmore
Costcutter, High Street, Royal Leamington Spa
Cubbington General Stores, Queen Street, Leamington Spa
Ewingtons Plumbing, Mallow Way, Rugby
Halifax
Hillier Garden Centre, Compton Road, Banbury
Internet - Argos
Internet - 7 Day Shop
Internet - Book People
Internet - History Press
Internet - Kobo
Internet - Office
Internet - Play.com
Internet - Viking-Direct
Emscote Road, Warwick
Bishops Itchington
Kineton
London
Long Marston
Osbornes, Kenilworth Street, Leamington Spa
Poundland, The Mall, Leamington Spa
Sainsbury's, Stratford Road, Shirley
Other
.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%0.0%0.1%1
1.3%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%1.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%1.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%1.0%0.1%1
.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.0%0.0%0.1%1
.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%0.0%0.1%1
.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.1%1
.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1
.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1
1.3%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%02.2%2.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%2
.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%01.0%1.0%0.2%2
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.9%2.0%0.2%2
.0%0.0%0.0%0.0%0.7%11.2%1.0%0.0%0.0%0.0%0.2%2
.0%0.0%0.0%01.2%1.7%1.0%0.0%0.0%0.0%0.0%0.2%2
Q16. Where do you normally do most of your household's shopping for books (incl. dictionaries, encyclopaedias, text books, guidebooks and musical scores) andstationery (incl. writing pads, envelopes, pens, diaries, etc) and drawing materials?
(c…J11385 Warwick Household Survey - Weighted Results Tabulations by Zone RMG:Clarity July 2013 Page 48
%Num
%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321
ZoneBase: All respondents
Sainsbury's, The Shires Retail Park, Leamington Spa
Sainsburys, Dunchurch Road, Rugby
Sainsbury's, Fletchamstead Highway, Coventry
Sainsbury's, Trinity Street, Coventry
South Warwickshire
Staples, Stratford Road, Shirley
Tesco, Northfield Road, Southam
Waterstones, The Shires, Church Gate, Leicester
Waterstones, New Street, Birmingham
Wellesbourne
Whitnash
Woodloes Park
Other
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%1.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.0%0.0%0.1%1
1.3%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%0.0%0.1%1
.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%1.0%0.1%1
Q16. Where do you normally do most of your household's shopping for books (incl. dictionaries, encyclopaedias, text books, guidebooks and musical scores) andstationery (incl. writing pads, envelopes, pens, diaries, etc) and drawing materials?
%Num
%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321
ZoneBase: All respondents
Base: All respondents 100.0%75100.0%110100.0%93100.0%81100.0%143100.0%85100.0%93100.0%106100.0%105100.0%109100.0%1000
Q17. Where do you normally do most of your household's shopping for personal/ luxury goods including jewellery, china, glass, medicine and cosmetics?
(c…
J11385 Warwick Household Survey - Weighted Results Tabulations by Zone RMG:Clarity July 2013 Page 49
%Num
%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321
ZoneBase: All respondents
Leamington Spa Town Centre
Don't buy
Coventry
Stratford-upon-Avon
Solihull
Boots, Leamington Shopping Park, Leamington Spa
Kenilworth Town Centre
Boots, The Parade, Leamington Spa
Warwick Town Centre
Rugby
Asda, Chesterton Drive, Leamington Spa
Boots, Market Street, Warwick
Birmingham - City Centre
Banbury
Tesco, Emscote Road, Warwick
Boots, Oxford Street, Leamington Spa
Catalogue / Mail Order
Boots, Station Road, Kenilworth
Sainsbury's, Leamington Shopping Park, Leamington Spa
Boots, Bertie Road, Kenilworth
Knowle
Leamington Shopping Park, Leamington Spa
House of Fraser, The Parade, Leamington Spa
Redditch
Shirley
Sainsbury's, Saltisford, Warwick
Argos, Guy Street, Leamington Spa
B&Q, Alvis Retail Park, Coventry
Homebase, Myton Road, Leamington Spa
Marks & Spencer, 70 Parade, Leamington Spa
Morrisons, Old Warwick Road, Leamington Spa
Sainsbury's, Warwick Road, Kenilworth
Wilkinsons, Station Road, Kenilworth
.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.1%1
.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%1.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.1%1
.0%0.9%1.0%0.0%0.0%0.0%0.0%0.0%01.0%1.0%0.2%2
.0%0.0%03.2%3.0%0.0%0.0%0.0%0.0%0.0%0.0%0.3%3
1.3%1.0%02.2%2.0%0.0%0.0%0.0%0.0%0.0%0.0%0.3%3
.0%0.0%0.0%0.0%0.0%0.0%01.1%1.9%1.0%0.9%1.3%3
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.0%02.8%3.4%4
.0%0.0%04.3%4.0%0.0%0.0%0.0%0.0%0.0%0.0%0.4%4
.0%0.0%0.0%04.9%4.0%0.0%0.0%0.0%0.0%0.0%0.4%4
1.3%1.0%0.0%0.0%0.0%0.0%0.0%02.8%31.0%1.0%0.5%5
.0%0.0%0.0%04.9%4.7%1.0%0.0%0.0%0.0%0.0%0.5%5
.0%0.0%02.2%21.2%1.7%1.0%0.0%0.0%01.0%1.9%1.6%6
.0%0.0%0.0%0.0%0.0%0.0%0.0%02.8%3.0%03.7%4.7%7
.0%0.9%1.0%01.2%1.0%0.0%0.0%01.9%22.9%3.9%1.8%8
4.0%3.0%0.0%0.0%0.0%01.2%15.4%5.0%0.0%0.0%0.9%9
.0%0.9%12.2%22.5%22.1%33.5%3.0%0.0%01.9%2.0%01.3%13
.0%0.9%11.1%1.0%0.7%1.0%0.0%0.0%09.5%10.0%01.3%13
.0%0.0%0.0%0.0%0.0%0.0%02.2%29.4%10.0%0.9%11.3%13
.0%0.0%0.0%0.0%0.0%017.6%155.4%5.0%0.0%0.0%02.0%20
.0%04.5%51.1%1.0%0.7%1.0%01.1%1.0%012.4%13.9%12.2%22
1.3%1.0%01.1%1.0%0.0%0.0%05.4%51.9%25.7%66.4%72.2%22
.0%0.0%01.1%132.1%26.7%1.0%0.0%0.0%0.0%0.0%02.8%28
.0%0.0%01.1%11.2%1.7%12.4%21.1%19.4%107.6%84.6%52.9%29
1.3%13.6%429.0%272.5%24.9%71.2%12.2%2.0%02.9%3.9%14.8%48
37.3%2837.3%411.1%1.0%0.7%1.0%03.2%3.0%01.9%22.8%37.9%79
.0%0.9%1.0%06.2%541.3%5916.5%142.2%2.9%1.0%0.9%18.3%83
12.0%920.9%2324.7%2319.8%1611.2%1624.7%2118.3%1723.6%2514.3%1511.9%1317.8%178
10.7%83.6%44.3%413.6%115.6%88.2%726.9%2540.6%4324.8%2647.7%5218.8%188
Q17. Where do you normally do most of your household's shopping for personal/ luxury goods including jewellery, china, glass, medicine and cosmetics?
(c…J11385 Warwick Household Survey - Weighted Results Tabulations by Zone RMG:Clarity July 2013 Page 50
%Num
%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321
ZoneBase: All respondents
Daventry
Nuneaton
Boots, Maybird Centre, Stratford-upon-Avon
Southam
Boots, Cannon Park Shopping Centre, Coventry
Boots, Central Six Retail Park, Warwick Road, Coventry
John Lewis, Touchwood, Solihull
Internet - various sites
Varies
Local chemist, Coventry
Wellsbourne
Abroad/ on holiday
Boots, Stratford Road, Solihull
Boots, Bridge Street, Stratford-upon-Avon
Internet - Ebay
Internet - QVC
Harbury
Boots, Daventry Road, Coventry
Morrisons, Alcester Road, Stratford-upon-Avon
Tesco, Cannon Park Centre, Lynchgate Road, Coventry
Asda, Abbey Park, Coventry
Day Lewis Pharmacy, Narrow Hall Meadow, Warwick
Dorridge Pharmacy, High Street, Dorridge
Henley-In-Arden
House of Fraser, Parade, Leamington Spa
Internet - John Lewis
Kinetone
Lloyds Pharmacy, Crown Way, Leamington Spa
Local stores, Leamington Spa
London
Sainsburys, Park Street, Warwick
Shires Retail Park, Leamington Spa
Tesco, Maybird Retail Park, Stratford-upon-Avon
Other
.0%01.8%2.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%2
.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%01.0%1.0%0.2%2
.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%01.0%1.0%0.2%2
.0%0.0%0.0%01.2%1.7%1.0%0.0%0.0%0.0%0.0%0.2%2
.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%01.0%1.0%0.2%2
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.8%2.2%2
2.7%2.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%2
.0%01.8%2.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%2
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%1.9%1.2%2
.0%01.8%2.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%2
.0%0.0%02.2%2.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%2
.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%01.0%1.0%0.2%2
.0%0.0%0.0%0.0%0.0%02.4%2.0%0.0%0.0%0.0%0.2%2
.0%0.0%0.0%0.0%02.1%3.0%0.0%0.0%0.0%0.0%0.3%3
.0%02.7%3.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.3%3
.0%0.0%0.0%0.0%0.7%12.4%2.0%0.0%0.0%0.0%0.3%3
.0%0.0%0.0%0.0%0.0%0.0%04.3%4.0%0.0%0.0%0.4%4
.0%0.0%0.0%0.0%0.7%11.2%1.0%0.0%01.0%1.9%1.4%4
1.3%1.0%0.0%0.0%0.0%0.0%0.0%01.9%2.0%0.9%1.4%4
2.7%21.8%2.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.4%4
.0%0.0%04.3%4.0%0.7%1.0%0.0%0.0%0.0%0.0%0.5%5
1.3%1.0%0.0%01.2%1.7%11.2%11.1%1.0%0.0%0.0%0.5%5
6.7%5.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.6%6
.0%0.0%0.0%0.0%03.5%51.2%1.0%0.0%0.0%0.0%0.6%6
1.3%1.0%01.1%1.0%01.4%21.2%11.1%1.0%01.0%1.0%0.7%7
1.3%1.0%0.0%01.2%1.7%1.0%01.1%1.0%01.9%21.8%2.8%8
.0%01.8%23.2%32.5%2.7%11.2%1.0%0.0%0.0%0.0%0.9%9
.0%0.0%0.0%0.0%05.6%81.2%1.0%0.0%0.0%0.0%0.9%9
.0%0.0%0.0%0.0%05.6%81.2%1.0%0.0%0.0%0.0%0.9%9
.0%0.0%0.0%0.0%0.0%01.2%111.8%11.0%0.0%0.0%01.2%12
6.7%56.4%71.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%01.3%13
.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1
Q17. Where do you normally do most of your household's shopping for personal/ luxury goods including jewellery, china, glass, medicine and cosmetics?
(c…J11385 Warwick Household Survey - Weighted Results Tabulations by Zone RMG:Clarity July 2013 Page 51
%Num
%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321
ZoneBase: All respondents
Wilkinson, Bridge Street, Banbury
Birk & Nagra Pharmacy, Rugby Road, Leamington Spa
Internet - Amazon
Argos, Gallagher Retail Park, Stoney Stanton Road, Coventry
Asda, Maybird Centre, Warwick
Mail order - Avon
Bath
Birk & Nagra Pharmacy, Heathcote Road, Whitnash
Boots, Lockheed Close, Banbury
Boots, Market Mall, The Clock Towers, Rugby
Boots, Talisman Square, Kenilworth
Cannon Park Shopping Centre, Lynchgate Road, Coventry
Chemycare Pharmacy, Park Road, Coventry
Co-op, Corporation Street, Coventry
Co-op, High Street, Stratford-upon-Avon
Debenhams, Kingfisher Shopping Centre, Redditch
Dyhouse Pharmacy, Forest Road, Dorridge
Fabulous Collections, Lower Villiers Street, Leamington Spa
Forest of Dean
Heathrow Airport, London
House of Fraser, Warwick Road, Solihull
Internet - Boots
John Lewis, Holmers Farm Way, High Wycombe
Lee Longlands, Bedford Street, Royal Leamington Spa
Church Lawford
Local chemist, Warwick
Whitnash
Shrewley Common
Tysoe
Wythall
Other
.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
1.3%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%1.0%0.1%1
.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.1%1
.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
1.3%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.1%1
.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%1.0%0.1%1
.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1
1.3%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%1.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%02.2%2.0%0.0%0.0%0.2%2
Q17. Where do you normally do most of your household's shopping for personal/ luxury goods including jewellery, china, glass, medicine and cosmetics?
(c…
J11385 Warwick Household Survey - Weighted Results Tabulations by Zone RMG:Clarity July 2013 Page 52
%Num
%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321
ZoneBase: All respondents
Marks & Spencer, Bridge Street, Stratford-upon-Avon
Marks & Spencer, Classic Drive, Coventry
Maybird Shopping Centre Birmingham Road Stradford-upon-Avon
Pandora, Upper Holly Walk, Royal Priors, Leamington Spa
Parlour Jewellers, Cannon Park, Coventry
Sainsbury's, Stratford Road, Shirley
Sainsburys, The Shires Retail Park, Leamington Spa
Savers PLC, Parade, Leamington Spa
South Warwickshire
Spar, Main Road, Tiddington
Stretton on Dunsmore
Sweden
Tesco, Monkspath Business Park, Shirley, Solihull
Tesco, Clifford Bridge Road, Coventry
Tesco, New Street, Daventry
The Body Shop, West Orchard Shopping Centre, Coventry
The Jewellery Centre, Birmingham
The Shires Retail Park, Tachbrook Park Drive, Leamington Spa
Waitrose, The Rosebird Centre, Stratford-upon-Avon
Wolston
Yew Tree Flowers, Pettiford Lane, Wootton Wawen
Other
.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1
.0%0.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.1%1
.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1
.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1
1.3%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%1.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.1%1
.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.1%1
.0%0.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1
1.3%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
Q17. Where do you normally do most of your household's shopping for personal/ luxury goods including jewellery, china, glass, medicine and cosmetics?
%Num
%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321
ZoneBase: All respondents
Base: All respondents 100.0%75100.0%110100.0%93100.0%81100.0%143100.0%85100.0%93100.0%106100.0%105100.0%109100.0%1000
Q18. Where do you normally do most of your household's shopping for furniture, carpets, other floor coverings and household textiles (includes beds, sofas, tables, etc)?
(c…
J11385 Warwick Household Survey - Weighted Results Tabulations by Zone RMG:Clarity July 2013 Page 53
%Num
%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321
ZoneBase: All respondents
Don't buy
Leamington Spa Town Centre
Coventry
Stratford-upon-Avon
Solihull
Kenilworth Town Centre
Banbury
Warwick Town Centre
Leamington Shopping Park, Leamington Spa
Birmingham - City Centre
Ikea, Croft Road, Coventry
Rugby
Alvis Retail Park, Coventry
Co-op, High Street, Leamington Spa
Shirley
Carpet Right, Leamington Shopping Park, Leamington Spa
Gallagher Retail Park, Coventry
Catalogue / Mail Order
Alcester
Nuneaton
Homebase, Ernscote Road, Leamington Spa
Homebase, Myton Road, Leamington Spa
House of Fraser, The Parade, Leamington Spa
Milton Keynes
Redditch
Argos, Leamington Retail Park
Asda, Chesterton Drive, Leamington Spa
Boots, The Parade, Leamington Spa
Co-op 34-56 Clemens Street, Leamington Spa
Currys, Orchard Retail Park, Coventry
Currys, Tachbrook Park Drive, Leamington Spa
Dreams, Myton Road, Leamington Spa
Marks & Spencer, 70 Parade, Leamington Spa
.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.1%1
.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%1.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.0%0.0%0.1%1
.0%0.0%02.2%2.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%2
1.3%1.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.2%2
.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.9%1.2%2
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.8%2.2%2
.0%0.9%1.0%0.0%0.0%0.0%0.0%0.0%01.0%1.0%0.2%2
.0%0.0%0.0%0.0%02.1%3.0%0.0%0.0%0.0%0.0%0.3%3
.0%02.7%3.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.3%3
1.3%1.9%11.1%1.0%0.7%1.0%0.0%0.0%0.0%0.0%0.4%4
.0%0.0%0.0%0.0%0.7%13.5%3.0%0.0%01.0%1.0%0.5%5
.0%0.0%0.0%01.2%1.0%0.0%0.0%02.8%3.0%0.9%1.5%5
.0%0.9%15.4%5.0%0.0%0.0%0.0%0.0%0.0%0.0%0.6%6
.0%0.9%1.0%0.0%0.0%0.0%01.1%13.8%4.0%0.0%0.6%6
.0%0.0%0.0%0.0%02.8%43.5%3.0%0.0%0.0%0.0%0.7%7
.0%0.0%0.0%0.0%0.0%07.1%64.3%4.0%0.0%0.9%11.1%11
1.3%1.0%01.1%1.0%02.1%31.2%11.1%11.9%21.0%1.9%11.1%11
2.7%2.9%14.3%4.0%01.4%2.0%0.0%0.0%01.9%2.9%11.2%12
.0%0.9%1.0%0.0%0.0%0.0%02.2%26.6%71.0%11.8%21.3%13
1.3%1.9%11.1%13.7%3.0%0.0%0.0%02.8%36.7%71.8%21.8%18
4.0%32.7%3.0%0.0%0.7%1.0%09.7%93.8%41.0%1.0%02.1%21
1.3%1.9%11.1%121.0%172.1%31.2%11.1%1.9%1.0%03.7%43.0%30
2.7%25.5%619.4%189.9%82.8%41.2%11.1%12.8%34.8%5.9%14.9%49
24.0%1825.5%284.3%42.5%2.7%1.0%02.2%2.0%03.8%4.0%05.9%59
.0%04.5%51.1%112.3%1041.3%5924.7%215.4%54.7%56.7%713.8%1512.8%128
8.0%66.4%72.2%26.2%54.2%65.9%524.7%2333.0%3522.9%2432.1%3514.8%148
28.0%2118.2%2028.0%2617.3%1415.4%2223.5%2023.7%2219.8%2120.0%2122.0%2421.1%211
Q18. Where do you normally do most of your household's shopping for furniture, carpets, other floor coverings and household textiles (includes beds, sofas, tables, etc)?
(c…J11385 Warwick Household Survey - Weighted Results Tabulations by Zone RMG:Clarity July 2013 Page 54
%Num
%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321
ZoneBase: All respondents
Sainsbury's, Leamington Shopping Park, Leamington Spa
Birmingham - Acocks Green
Birmingham - Moseley
Birmingham - Sparkhill
Daventry
Northampton
Welltham
Orchard Retail Park, Coventry
John Lewis, Touchwood, Solihull
Varies
Internet - various sites
Dunelm Mill, London Road, Coventry
Southam
Maybird Centre, Birmingham Road, Stratford-Upon-Avon
DFS, Alvis Retail Park, Coventry
Ikea, Croft Road, Coventry
Henley-in-Arden
Co-op, Corporation Street, Coventry
Local shops, Leamington
Thomas Hearn Ltd, Warwick Road, Kenilworth
Carpetright, Maybrook Industrial Park, Stratford-upon-Avon
Carpetright, Stratford-Upon-Avon
Hearn Thomas, Warwick Road, Kenilworth
Argos, Queen Victoria Road, Coventry
British Home Stores, Bridge Street, Stratford-upon-Avon
Carpetright, Elliots Field Retail Park, Rugby
Debenhams, West Orchard Shopping Centre, Coventry
Harveys, Alvis Retail Park, Coventry
Internet - Ebay
Internet - John Lewis
Leicester
SCS, Gallagher Retail Park Stoney Stanton Road Coventry
Other
.0%0.0%0.0%0.0%0.0%0.0%0.0%01.9%2.0%0.0%0.2%2
.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.9%1.2%2
.0%0.9%11.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%2
.0%0.0%0.0%01.2%1.0%0.0%0.0%0.9%1.0%0.0%0.2%2
1.3%1.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.2%2
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%11.0%1.0%0.2%2
.0%0.0%0.0%0.0%0.0%02.4%2.0%0.0%0.0%0.0%0.2%2
1.3%1.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%2
.0%0.0%0.0%0.0%01.4%2.0%0.0%0.0%0.0%0.0%0.2%2
.0%0.0%0.0%01.2%1.0%0.0%01.1%1.0%01.0%1.0%0.3%3
1.3%11.8%2.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.3%3
2.7%2.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.3%3
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%02.9%3.9%1.4%4
.0%0.0%01.1%1.0%0.0%0.0%01.1%1.9%1.0%0.9%1.4%4
.0%0.0%0.0%0.0%02.1%31.2%1.0%0.0%0.0%0.0%0.4%4
1.3%11.8%2.0%0.0%0.0%0.0%0.0%0.0%01.0%1.9%1.5%5
.0%0.0%0.0%02.5%21.4%2.0%0.0%0.0%01.9%2.0%0.6%6
.0%0.0%01.1%11.2%11.4%22.4%2.0%0.0%01.0%1.0%0.7%7
2.7%25.5%61.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%9
.0%0.9%1.0%0.0%0.0%01.2%18.6%8.0%0.0%0.0%01.0%10
.0%0.0%01.1%1.0%02.8%42.4%2.0%0.9%12.9%3.0%01.1%11
2.7%2.9%11.1%11.2%12.8%43.5%34.3%41.9%21.9%22.8%32.3%23
4.0%31.8%23.2%32.5%2.7%13.5%32.2%21.9%23.8%41.8%22.4%24
1.3%13.6%47.5%74.9%41.4%21.2%11.1%11.9%24.8%5.9%12.8%28
.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.0%0.0%0.1%1
Q18. Where do you normally do most of your household's shopping for furniture, carpets, other floor coverings and household textiles (includes beds, sofas, tables, etc)?
(c…J11385 Warwick Household Survey - Weighted Results Tabulations by Zone RMG:Clarity July 2013 Page 55
%Num
%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321
ZoneBase: All respondents
Sears Retail Park, Shirley, Solihull
Shires Retail Park, Tachbrook Park Drive, Warwick
Various
Alcester
Argos, Maybird Retail Park, Birmingham Road, Stratford-Upon-Avon
Birmingham - Sparkbrook
Bishops Tachbrook
Boundary Mill, Junction 10 Retail Centre, Walsall
Cardiff
Carpet Mill, Red Lane, Coventry
Carpetright, Orchard Retail Park, Coventry
Carpetright, The Shires Retail Park, Leamington Spa
Co-op, High Street, Rugby
Cookes' Furniture Store, Eardington
Costco, Torrington Avenue, Coventry
Cubbington
DFS, John Kempe Way, Birmingham
Dreams, Gallagher Retail Park, Coventry
Dudley
Fred Winter, Guild Street, Stratford-upon-Avon
Furniture Village, Solihull Gate Retail Park, Shirley
Godiva Carpets, Spon End, Coventry
Harveys, Stratford Road, Solihull
Homebase, Avon Industrial Estate, Stratford-upon-Avon
Homebase, Oakenshaw Road, Solihull
Ikea, Park Lane, Wednesbury
Internet - Marks & Spencer
Internet - Sofa Sofa
Internet - Wowcher
Internet - Amazon
Other
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%1.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%1.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%0.0%0.1%1
.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.1%1
.0%0.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.1%1
.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%1.0%0.1%1
.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%0.0%0.1%1
.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
1.3%1.0%0.0%0.0%0.0%0.0%0.0%0.9%1.0%0.0%0.2%2
.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.0%0.9%1.2%2
.0%0.0%02.2%2.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%2
Q18. Where do you normally do most of your household's shopping for furniture, carpets, other floor coverings and household textiles (includes beds, sofas, tables, etc)?
(c…
J11385 Warwick Household Survey - Weighted Results Tabulations by Zone RMG:Clarity July 2013 Page 56
%Num
%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321
ZoneBase: All respondents
Godiva Carpets, Kelvin Road, Leamington Spa
John Lewis, Old Cavendish Street, London
John Lewis, Bletchley, Milton Keynes
Laura Ashley, Parade, Leamington Spa
Lee Longlands, Bedford Street, Royal Leamington Spa
Lillington
Local shops, Warwick
Tysoe
Avon Dassett
Bedfordshire
Dorridge
Wellesbourne
Marks & Spencer, Foleshill, Coventry
Marks & Spencer, Fosse Park, Leicester
Mercia Carpets, Abbey End, Coventry
Midfurn, Arden Road, Alcester
Newport
Internet - Healthy Life
Shopping Channel
South Warwickshire
Southam Road Retail Park, Banbury
Tesco, Birmingham Road, Stratford-upon-Avon
The Bed Factory, Regent Street, Leamington Spa
Ulster
Uppingham
Wales
Walsall
Wickes, Radford Road, Coventry
Wovenground Rugs, Kings Road, London
Other
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.1%1
.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%1.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%0.0%0.1%1
1.3%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%1.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.1%1
.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1
.0%0.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1
1.3%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%0.0%0.1%1
1.3%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%1.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.1%1
.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1
.0%0.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.1%1
Q18. Where do you normally do most of your household's shopping for furniture, carpets, other floor coverings and household textiles (includes beds, sofas, tables, etc)?
J11385 Warwick Household Survey - Weighted Results Tabulations by Zone RMG:Clarity July 2013 Page 57
%Num
%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321
ZoneBase: All respondents
Base: All respondents
Don't buy
Homebase, Myton Road, Leamington Spa
Coventry
Leamington Spa Town Centre
Stratford-upon-Avon
B&Q, Alvis Retail Park, Coventry
Homebase, Ernscote Road, Leamington Spa
Warwick Town Centre
Kenilworth Town Centre
Rugby
Shirley
Banbury
Leamington Shopping Park, Leamington Spa
Solihull
Redditch
Wilkinsons, Cannon Park Shopping Centre, Coventry
Alvis Retail Park, Coventry
Focus, Leamington Shopping Park, Leamington Spa
Wilkinsons, Station Road, Kenilworth
Daventry
Catalogue / Mail Order
Asda, Chesterton Drive, Leamington Spa
Knowle
Argos, Leamington Retail Park
Halfords, Leamington Shopping Park, Leamington Spa
Ikea, Croft Road, Coventry
Sainsbury's, Leamington Shopping Park, Leamington Spa
Sainsbury's, Saltisford, Warwick
Sainsbury's, Warwick Road, Kenilworth
Tesco Express, Units 1&2 Leyes Lane, Kenilworth
Tesco, Emscote Road, Warwick
.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.1%1
.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%1.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.0%0.0%0.1%1
.0%0.0%02.2%2.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%2
.0%0.0%0.0%0.0%0.0%0.0%0.0%01.9%2.0%0.0%0.2%2
.0%0.0%01.1%1.0%0.0%01.2%1.0%0.0%0.0%0.9%1.3%3
.0%0.0%0.0%0.0%0.7%1.0%01.1%1.9%1.0%0.0%0.3%3
.0%0.0%01.1%13.7%3.0%0.0%0.0%0.0%0.0%0.0%0.4%4
.0%0.0%0.0%01.2%1.0%0.0%0.0%0.9%11.9%2.0%0.4%4
.0%0.0%0.0%01.2%12.8%4.0%0.0%0.0%0.0%0.0%0.5%5
.0%0.0%0.0%0.0%02.1%31.2%1.0%0.0%0.0%0.9%1.5%5
1.3%1.9%14.3%4.0%0.0%0.0%0.0%0.0%0.0%0.0%0.6%6
.0%0.0%06.5%6.0%0.0%0.0%01.1%1.0%0.0%0.0%0.7%7
.0%0.0%0.0%0.0%0.0%0.0%03.2%33.8%41.9%2.9%11.0%10
1.3%1.0%0.0%0.0%0.0%01.2%17.5%7.9%1.0%0.0%01.0%10
.0%0.0%015.1%14.0%0.0%0.0%0.0%0.0%0.0%0.0%01.4%14
.0%0.0%01.1%1.0%0.0%09.4%84.3%4.9%1.0%01.8%21.6%16
.0%0.0%0.0%021.0%17.0%0.0%0.0%0.0%01.0%1.9%11.9%19
.0%0.9%12.2%21.2%1.0%0.0%0.0%02.8%311.4%121.8%22.1%21
.0%0.9%12.2%21.2%1.7%1.0%03.2%38.5%910.5%119.2%103.8%38
.0%01.8%22.2%26.2%516.8%2416.5%145.4%53.8%43.8%48.3%96.9%69
36.0%2737.3%411.1%13.7%3.0%0.0%0.0%01.9%21.9%2.0%07.6%76
2.7%23.6%4.0%08.6%7.0%01.2%117.2%1623.6%258.6%919.3%218.5%85
.0%0.9%1.0%013.6%1134.3%4921.2%183.2%3.9%12.9%31.8%28.8%88
2.7%23.6%44.3%43.7%3.0%0.0%09.7%929.2%3118.1%1921.1%239.5%95
12.0%910.0%1115.1%1413.6%1116.8%2414.1%1216.1%1510.4%1114.3%1514.7%1613.8%138
100.0%75100.0%110100.0%93100.0%81100.0%143100.0%85100.0%93100.0%106100.0%105100.0%109100.0%1000
Q19. Where do you normally do most of your household's shopping for DIY goods, decorating supplies and garden products (such as drills, lawn mowers, hammers,hedge cutters, garden tools, plants, shrubs etc)?
(c…
J11385 Warwick Household Survey - Weighted Results Tabulations by Zone RMG:Clarity July 2013 Page 58
%Num
%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321
ZoneBase: All respondents
Birmingham - Acocks Green
Birmingham - City Centre
Birmingham - Hall Green
Birmingham - Stirchley
B&Q, Maybird Centre, Birmingham Road, Stratford-Upon-Avon
B&Q, Brandon Road, Coventry
Homebase, Sir Henry Parkes Road, Canley, Coventry
B&Q, Binley Woods, Coventry
Homebase, Emscote Road, Warwick
B&Q, Solihull Retail Park, Marshall Lake Road, Solihull
Maybird Shopping Centre, Birmingham Road, Stratford-upon-Avon
Southam
Tradesmen
Blooms Garden Centre, Straight Mile, Rugby
Internet - various sites
Varies
Charlecote Nurseries, Charlecote Gardens, Warwick
Homebase, Sears Retail Park, Oakenshaw Road, Solihull
Homebase, Birmingham Road, Stratford-Upon-Avon
Internet - Amazon
Local garden centres, Leamington Spa
Screwfix, Leamington
Wellesbourne
Baginton
Robert Dyas, Parade, Leamington Spa
The Shires Retail Park
Warwick
Wickes, Radford Road, Coventry
Wyevale Garden Centre, Warwick Road, Stratford-upon-Avon
Wyndley Garden Centre, Warwick Road, Knowle
Other
.0%0.9%12.2%2.0%0.0%0.0%0.0%0.0%0.0%0.0%0.3%3
1.3%1.9%1.0%0.0%0.0%0.0%0.0%0.0%01.0%1.0%0.3%3
.0%0.0%0.0%01.2%11.4%2.0%0.0%0.0%0.0%0.0%0.3%3
.0%0.9%1.0%0.0%0.0%0.0%0.0%0.0%01.0%1.9%1.3%3
.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%01.8%2.3%3
.0%0.9%1.0%0.0%0.0%0.0%0.0%01.9%2.0%0.0%0.3%3
.0%0.0%0.0%01.2%1.7%1.0%0.0%0.0%0.0%0.9%1.3%3
5.3%4.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.4%4
.0%0.9%1.0%0.0%0.0%0.0%02.2%2.0%01.0%1.0%0.4%4
.0%0.0%01.1%1.0%0.0%0.0%0.0%01.9%2.0%0.9%1.4%4
1.3%1.0%0.0%01.2%11.4%2.0%0.0%0.0%0.0%0.0%0.4%4
1.3%12.7%3.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.4%4
.0%0.0%04.3%4.0%0.0%01.2%1.0%0.0%0.0%0.0%0.5%5
2.7%2.9%1.0%0.0%0.0%0.0%01.1%1.0%01.0%1.0%0.5%5
1.3%1.9%1.0%0.0%0.7%1.0%01.1%1.9%11.0%1.0%0.6%6
1.3%1.0%01.1%1.0%0.7%1.0%02.2%2.0%0.0%0.9%1.6%6
.0%0.0%0.0%0.0%0.0%02.4%22.2%2.9%1.0%0.9%1.6%6
2.7%2.9%1.0%0.0%0.0%01.2%1.0%0.0%02.9%3.0%0.7%7
.0%0.0%0.0%0.0%0.0%0.0%07.5%7.0%0.0%0.0%0.7%7
1.3%16.4%7.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.8%8
.0%0.0%09.7%9.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%9
.0%0.0%03.2%3.0%0.0%0.0%0.0%0.0%06.7%72.8%31.3%13
.0%0.0%0.0%03.7%31.4%28.2%7.0%0.0%0.0%0.9%11.3%13
.0%0.0%0.0%01.2%19.8%14.0%0.0%0.0%0.0%0.0%01.5%15
.0%0.0%0.0%02.5%22.8%411.8%10.0%0.0%0.0%02.8%31.9%19
14.7%1116.4%183.2%3.0%0.0%0.0%0.0%0.9%11.0%1.9%13.5%35
.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%1.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%1.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.0%0.0%0.1%1
Q19. Where do you normally do most of your household's shopping for DIY goods, decorating supplies and garden products (such as drills, lawn mowers, hammers,hedge cutters, garden tools, plants, shrubs etc)?
(c…
J11385 Warwick Household Survey - Weighted Results Tabulations by Zone RMG:Clarity July 2013 Page 59
%Num
%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321
ZoneBase: All respondents
B&Q, Marley Way Industrial Estate, Southam Road, Banbury
B&Q, Sears Retail Park, Solihull
Balsall Common, West Midlands
Barby Nurseries, Daventry Road, Barby
Focus Do It All, Emscote Road, Warwick
Goodwins, Coventry Street, Southam
Hintons Nurseries, Coventry Road, Warwick
Homebase, Elliots Field Retail Park, Rugby
Homebase, Southam Road, Banbury
John Lewis, Touchwood, Solihull
Kenilworth Handyman Centre, Abbey End, Kenilworth
Local garden centres, Coventry
Morrisons, Alcester Road, Stratford-upon-Avon
Sears Retail Park, Oakenshaw Road, Shirley, Solihull
Stratford Garden Centre, Campden Road, Stratford-Upon-Avon
Wickes, Leicester Road, Rugby
Ambleside Garden Centre, Earlswood
Argos, Stoney Stanton Road, Coventry
B&Q, Jinnah Road, Smallwood, Redditch
Barn Close Nurseries, Old Warwick Road, Shrewley
Birmingham
Blooms Garden Centre, Kenilworth Road, Hampton-in-Arden
Blooms of Bressingham, Straight Mile, Rugby
BPS Dorline, Hermes Close, Royal Leamington Spa
Castle Nurseries, Mappleborough Green, Studley
Costco, Torrington Avenue, Coventry
Market, Coventry
Other
.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.0%0.0%0.1%1
.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1
.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%01.2%11.1%1.0%0.0%0.0%0.2%2
2.7%2.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%2
.0%0.0%02.2%2.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%2
1.3%1.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%2
.0%0.0%0.0%0.0%01.4%2.0%0.0%0.0%0.0%0.0%0.2%2
.0%0.0%0.0%02.5%2.0%0.0%0.0%0.0%0.0%0.0%0.2%2
.0%0.0%0.0%0.0%0.7%11.2%1.0%0.0%0.0%0.0%0.2%2
2.7%2.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%2
.0%0.0%0.0%0.0%0.0%02.4%2.0%0.0%0.0%0.0%0.2%2
.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.0%0.9%1.2%2
.0%0.0%0.0%0.0%0.0%0.0%02.2%2.0%0.0%0.0%0.2%2
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.9%2.0%0.2%2
.0%0.0%0.0%0.0%0.0%0.0%02.2%2.0%0.0%0.0%0.2%2
.0%0.0%0.0%02.5%2.0%0.0%0.0%0.0%0.0%0.0%0.2%2
.0%0.0%02.2%2.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%2
.0%0.0%0.0%0.0%0.0%0.0%02.2%2.0%0.0%0.0%0.2%2
Q19. Where do you normally do most of your household's shopping for DIY goods, decorating supplies and garden products (such as drills, lawn mowers, hammers,hedge cutters, garden tools, plants, shrubs etc)?
(c…J11385 Warwick Household Survey - Weighted Results Tabulations by Zone RMG:Clarity July 2013 Page 60
%Num
%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321
ZoneBase: All respondents
D D Hardware, Queen Street, Cubbington
Do-It-all, Elliots Field, Rugby
Dulux Centre, Kenilworth Street, Leamington Spa
Earlswood Nurseries, Forshaw Heath Road, Earlswood, Solihull
Farmers Market, Stratford-upon-Avon
Hampton Magna
Homebase, Abbey Retail Park, Daventry
Homebase, Ansty Road, Walsgrave, Coventry
Internet - Blooms Garden Centre, Rugby
Internet - Google
Internet - Homebase
Harbury
Blackhill
Kineton
Mappleborough Green
Marshall Lake Retail Park, Marshall Lake Road, Shirley, Solihull
Notcutts, Stratford Road, Shirley, Solihull
Owens, Station Road, Solihull
Owens, Emscote Road, Warwick
Robert Dyas, High Street, Stratford-upon-Avon
Russells Garden Centre, Mill Hill, Baginton, Coventry
Screwfix, Focus Park, Shirley
Screwfix, Tachbrook Park Drive, Royal Leamington Spa
Snitterfield
Solihull Retail Park, Marshall Lake Road, Shirley, Solihull
Stockton
Stratford
Tesco, Lockheed Close, Banbury
Torrys, West Street, Warwick
Travis Perkins, Old Warwick Road, Leamington Spa
Other
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%1.0%0.1%1
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1.3%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
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.0%0.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%1.0%0.1%1
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.0%0.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
1.3%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%0.0%0.1%1
.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%0.0%0.1%1
.0%0.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
1.3%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.1%1
Q19. Where do you normally do most of your household's shopping for DIY goods, decorating supplies and garden products (such as drills, lawn mowers, hammers,hedge cutters, garden tools, plants, shrubs etc)?
J11385 Warwick Household Survey - Weighted Results Tabulations by Zone RMG:Clarity July 2013 Page 61
%Num
%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321
ZoneBase: All respondents
Base: All respondents
Leamington Spa Town Centre
Currys, Tachbrook Park Drive, Leamington Spa
Don't buy
Coventry
Currys, Orchard Retail Park, Coventry
Solihull
Stratford-upon-Avon
Warwick Town Centre
Leamington Shopping Park, Leamington Spa
Rugby
Kenilworth Town Centre
Alvis Retail Park, Coventry
Banbury
Shirley
Co-op 34-56 Clemens Street, Leamington Spa
Co-op, High Street, Leamington Spa
Argos, Guy Street, Leamington Spa
Argos, Leamington Shopping Park, Leamington Spa
Birmingham - City Centre
Gallagher Retail Park, Coventry
Homebase, Myton Road, Leamington Spa
Redditch
Argos, Leamington Retail Park
Asda, Chesterton Drive, Leamington Spa
B&Q, Alvis Retail Park, Coventry
Milton Keynes
Catalogue / Mail Order
Asda Living, Warwickshire Shopping Park, Coventry
Ikea, Croft Road, Coventry
Sainsbury's, Warwick Road, Kenilworth
Tesco Express, Units 1&2 Leyes Lane, Kenilworth
Tesco, Emscote Road, Warwick
1.3%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.0%0.0%0.1%1
1.3%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.9%11.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%2
1.3%1.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.2%2
.0%0.0%0.0%0.0%0.7%11.2%1.0%0.0%0.0%0.0%0.2%2
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.0%0.9%1.2%2
.0%0.0%0.0%0.0%0.0%0.0%01.1%1.9%1.0%0.0%0.2%2
.0%0.0%03.2%3.0%0.0%0.0%0.0%0.0%0.0%0.0%0.3%3
.0%0.0%02.2%2.0%0.0%0.0%0.0%0.0%01.0%1.0%0.3%3
1.3%1.9%1.0%0.0%0.0%02.4%2.0%0.0%0.0%0.0%0.4%4
1.3%1.0%01.1%1.0%0.7%1.0%0.0%0.9%1.0%0.0%0.4%4
.0%0.0%0.0%0.0%0.0%0.0%02.2%21.9%2.0%0.0%0.4%4
.0%0.0%0.0%0.0%0.7%1.0%01.1%1.9%11.0%1.9%1.5%5
.0%0.0%0.0%0.0%0.0%0.0%02.2%23.8%4.0%0.0%0.6%6
.0%0.0%0.0%03.7%3.0%0.0%0.0%0.9%11.0%11.8%2.7%7
.0%0.0%09.7%9.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%9
5.3%4.9%1.0%0.0%0.0%0.0%06.5%6.0%0.0%0.0%01.1%11
.0%0.0%0.0%01.2%17.7%114.7%4.0%0.0%0.0%0.0%01.6%16
2.7%21.8%2.0%012.3%10.7%1.0%0.0%0.0%01.0%1.9%11.7%17
.0%0.0%0.0%0.0%0.0%015.3%134.3%4.0%01.0%1.0%01.8%18
.0%01.8%2.0%0.0%0.7%1.0%05.4%58.5%95.7%62.8%32.6%26
.0%01.8%21.1%11.2%1.0%01.2%12.2%24.7%513.3%1410.1%113.7%37
20.0%1520.0%22.0%01.2%1.7%1.0%0.0%0.9%1.0%0.0%04.0%40
2.7%24.5%519.4%184.9%42.8%42.4%23.2%3.0%02.9%32.8%34.4%44
.0%0.0%01.1%11.2%117.5%2517.6%151.1%1.0%01.0%11.8%24.6%46
.0%0.0%01.1%19.9%834.3%4915.3%132.2%21.9%21.0%11.8%27.8%78
8.0%69.1%104.3%412.3%107.0%107.1%612.9%127.5%87.6%89.2%108.4%84
6.7%52.7%32.2%24.9%4.7%1.0%012.9%1218.9%2018.1%1917.4%198.5%85
5.3%44.5%52.2%212.3%10.0%01.2%115.1%1421.7%2312.4%1313.8%158.7%87
100.0%75100.0%110100.0%93100.0%81100.0%143100.0%85100.0%93100.0%106100.0%105100.0%109100.0%1000
Q20. Where do you normally do most of your household's shopping for large domestic appliances such as washing machines, fridges, cookers, etc?
(c…
J11385 Warwick Household Survey - Weighted Results Tabulations by Zone RMG:Clarity July 2013 Page 62
%Num
%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321
ZoneBase: All respondents
Birmingham - Acocks Green
Birmingham - Hall Green
Birmingham - Moseley
Daventry
Knowle
Orchard Retail Park, Coventry
Internet - various sites
Owens Electrical Shop, Emscote Road, Warwick
Currys, Maybird Centre, Birmingham Road, Stratford-upon-Avon
John Lewis, Touchwood, Solihull
Internet - comparison sites
Internet - Appliances Online
Internet - John Lewis
Varies
Internet - Currys
Co-op, Corporation Street, Coventry
Internet - Amazon
Currys, Maybrook Industrial Estate, Stratford-upon-Avon
Walls TV, Warwick Street, Leamington Spa
Currys, Alvis Retail Park, Coventry
Internet - Co-op
Local stores, Warwick
Maybird Retail Park, Birmingham Road, Stratford-upon-Avon
Currys, Elliots Field Retail Park, Leicester Road, Rugby
Currys, Marshall Lake Road, Solihull
Currys, Sears Retail Park, Shirley, Solihull
Internet - Boots
The Shires Retail Park, Tachbrook Park Drive, Leamington Spa
Argos, The Maybird Centre, Stratford upon Avon
Costco, Torrington Avenue, Coventry
Currys, Banbury Cross Retail Park, Banbury
Other
1.3%1.0%0.0%0.0%0.0%0.0%02.2%2.0%0.0%0.0%0.3%3
.0%0.9%1.0%01.2%1.0%01.2%1.0%0.0%0.0%0.0%0.3%3
2.7%2.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.3%3
.0%0.9%1.0%0.0%0.0%0.0%0.0%01.9%2.0%0.9%1.4%4
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%11.9%2.9%1.4%4
.0%0.0%04.3%4.0%0.0%0.0%0.0%0.0%0.0%0.0%0.4%4
.0%0.0%04.3%4.0%0.0%0.0%0.0%0.0%0.0%0.0%0.4%4
.0%0.0%0.0%0.0%0.0%03.5%31.1%1.0%0.0%0.0%0.4%4
1.3%13.6%4.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.5%5
.0%0.9%12.2%2.0%0.0%0.0%0.0%0.0%01.9%2.0%0.5%5
1.3%1.0%0.0%01.2%1.7%1.0%0.0%0.0%01.0%1.9%1.5%5
.0%0.0%0.0%01.2%12.8%4.0%0.0%0.0%0.0%0.0%0.5%5
.0%0.9%1.0%0.0%0.0%0.0%01.1%11.9%2.0%02.8%3.7%7
5.3%42.7%3.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.7%7
1.3%1.9%11.1%1.0%0.0%02.4%2.0%0.0%01.9%2.9%1.8%8
.0%0.0%0.0%01.2%12.8%43.5%31.1%1.0%0.0%0.0%0.9%9
2.7%21.8%21.1%12.5%2.7%1.0%01.1%1.0%01.0%11.8%21.2%12
1.3%1.0%03.2%32.5%22.1%31.2%1.0%0.0%02.9%32.8%31.6%16
1.3%12.7%34.3%41.2%11.4%21.2%13.2%3.9%11.9%21.8%22.0%20
1.3%12.7%35.4%51.2%11.4%22.4%22.2%23.8%4.0%01.8%22.2%22
1.3%1.9%12.2%22.5%21.4%2.0%03.2%34.7%51.9%24.6%52.3%23
.0%01.8%211.8%112.5%22.8%41.2%1.0%0.9%12.9%3.9%12.5%25
9.3%715.5%171.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%02.5%25
.0%0.0%01.1%13.7%3.0%01.2%12.2%23.8%49.5%104.6%52.6%26
10.7%83.6%42.2%2.0%03.5%53.5%34.3%42.8%32.9%36.4%73.9%39
.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1
.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%0.0%0.1%1
.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%1.0%0.1%1
.0%0.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
Q20. Where do you normally do most of your household's shopping for large domestic appliances such as washing machines, fridges, cookers, etc?
(c…J11385 Warwick Household Survey - Weighted Results Tabulations by Zone RMG:Clarity July 2013 Page 63
%Num
%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321
ZoneBase: All respondents
Currys, Solihull Gate Retail Park, Stratford Road, Solihull
Internet - Argos
Internet - Tesco
Argos, Gallagher Retail Park, Stoney Stanton Road, Coventry
B&Q, Maybird Centre, Stratford-upon-Avon
Co-op, Warwick Street, Leamington Spa
Co-op, Warwick Road, Kenilworth
Comet, Coventry
Currys, London Road, Coventry
Evesham
Homebase, Birmingham Road, Stratford-Upon-Avon
Internet - Currys
Internet - Marks & Spencer
Internet - Google
Southam
Airport Retail Park, London Road, Coventry
Argos, Queen Victoria Road, Coventry
Banbury Cross Retail Park, Lockheed Close, Banbury
Bromsgrove
Co-op, Sheep Street, Rugby
Co-op, Haslucks Green Road, Shirley, Solihull
Comet, Erdington, Birmingham
Currys, Junction 1 Retail Park, Leicester Road, Rugby
D&M Design, Deerdykes Court, Cumbernauld
Internet - Comet
Internet - Ebay
Internet - Sainsbury's
Internet - UKWhiteGoods.co.uk
Leicester
Magnet, Foleshill Road, Coventry
Other
.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%0.0%0.1%1
.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%1.0%0.1%1
.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1
.0%0.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%02.2%2.0%0.0%0.0%0.2%2
.0%0.0%0.0%01.2%1.0%0.0%01.1%1.0%0.0%0.0%0.2%2
1.3%1.0%0.0%01.2%1.0%0.0%0.0%0.0%0.0%0.0%0.2%2
.0%0.0%0.0%01.2%1.0%0.0%0.0%0.9%1.0%0.0%0.2%2
.0%01.8%2.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%2
.0%01.8%2.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%2
.0%0.0%0.0%01.2%1.7%1.0%0.0%0.0%0.0%0.0%0.2%2
.0%0.0%0.0%0.0%01.4%2.0%0.0%0.0%0.0%0.0%0.2%2
.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.0%0.9%1.2%2
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.0%0.9%1.2%2
.0%0.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.2%2
.0%0.0%0.0%0.0%0.0%02.4%2.0%0.0%0.0%0.0%0.2%2
.0%0.9%1.0%0.0%0.7%1.0%0.0%0.0%01.0%1.0%0.3%3
.0%0.9%1.0%0.0%0.0%0.0%0.0%0.0%01.0%1.9%1.3%3
.0%0.9%12.2%2.0%0.0%0.0%0.0%0.0%0.0%0.0%0.3%3
Q20. Where do you normally do most of your household's shopping for large domestic appliances such as washing machines, fridges, cookers, etc?
(c…
J11385 Warwick Household Survey - Weighted Results Tabulations by Zone RMG:Clarity July 2013 Page 64
%Num
%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321
ZoneBase: All respondents
Marshall Lake Retail Park, Marshall Lake Road, Shirley, Solihull
Merryhill Centre, Dudley
Solihull Retail Park, Solihull
South Warwickshire
Tesco, Clifford Bridge Road, Walsgrave, Coventry
Tesco, Main Street, Shirley
The Co-operative Food, Parkgate Road, Coventry
Worcester Bosch, Sunningdale Road, Birmingham
Other
.0%0.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
Q20. Where do you normally do most of your household's shopping for large domestic appliances such as washing machines, fridges, cookers, etc?
%Num
%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321
ZoneBase: All respondents
Base: All respondents
Daily
Twice a week or more
Once a week
Every two weeks
Monthly
Twice monthly
Every few months
Once a year or less
Never 17.3%1331.8%3534.4%329.9%825.9%3731.8%2710.8%101.9%21.0%1.9%116.6%166
16.0%1220.0%2218.3%174.9%416.8%2414.1%122.2%22.8%35.7%6.0%010.2%102
24.0%1822.7%2523.7%2218.5%1530.8%4421.2%1814.0%135.7%69.5%103.7%417.5%175
2.7%24.5%5.0%01.2%12.8%41.2%13.2%3.9%11.0%11.8%22.0%20
14.7%1113.6%157.5%732.1%2616.1%2314.1%1217.2%1612.3%1318.1%196.4%714.9%149
12.0%93.6%44.3%414.8%122.8%48.2%711.8%1113.2%1412.4%135.5%68.4%84
10.7%82.7%39.7%911.1%94.9%77.1%631.2%2931.1%3339.0%4136.7%4018.5%185
2.7%2.9%11.1%17.4%6.0%01.2%19.7%928.3%3011.4%1233.0%369.8%98
.0%0.0%01.1%1.0%0.0%01.2%1.0%03.8%41.9%211.9%132.1%21
100.0%75100.0%110100.0%93100.0%81100.0%143100.0%85100.0%93100.0%106100.0%105100.0%109100.0%1000
Q21. How often do you or your household visit Leamington Spa for shopping?
%Num
%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321
ZoneBase: All respondents
Base: All respondents 100.0%75100.0%110100.0%93100.0%81100.0%143100.0%85100.0%93100.0%106100.0%105100.0%109100.0%1000
Q22. What, if anything, would make you visit Leamington Spa more often?
(c…
J11385 Warwick Household Survey - Weighted Results Tabulations by Zone RMG:Clarity July 2013 Page 65
%Num
%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321
ZoneBase: All respondents
Attractive environment
Cinema
Cleanliness
Close to friends/ family
Close to home
Close to work/ en route to work
Compact
Easily accessible by foot/ cycle
Friendly atmosphere
Good and/ or free car parking
Good bus service/ accessible public transport
Good disabled access
Good prices
Good range of chain/ well known stores
Good range of independent stores
Particular store (specified below)
Habit/ always used it
Indoor shopping malls/ arcades
Large shopping area
Market
Not overcrowded / not too busy
Opening hours
Part of an overall day out
Pedestrianised
Range of goods available
Restaurant / cafes
Safe shopping environment
Nothing / very little
66.7%5080.0%8865.6%6171.6%5862.9%9067.1%5750.5%4752.8%5661.0%6453.2%5862.9%629
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0
1.3%1.9%1.0%0.0%0.0%01.2%1.0%0.0%0.0%0.9%1.4%4
.0%0.0%02.2%2.0%0.0%01.2%1.0%02.8%3.0%01.8%2.8%8
.0%0.0%0.0%01.2%1.0%0.0%0.0%0.9%1.0%03.7%4.6%6
1.3%1.0%01.1%1.0%0.7%11.2%1.0%0.9%1.0%0.0%0.5%5
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.1%1
.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.9%11.1%11.2%1.7%1.0%03.2%31.9%2.0%0.9%11.0%10
.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.7%11.2%11.1%1.0%01.0%11.8%2.6%6
1.3%1.9%1.0%02.5%21.4%21.2%12.2%21.9%21.9%2.9%11.4%14
4.0%33.6%47.5%71.2%14.9%73.5%37.5%78.5%94.8%56.4%75.3%53
.0%01.8%26.5%6.0%05.6%82.4%25.4%58.5%911.4%1211.0%125.6%56
1.3%1.9%11.1%1.0%01.4%22.4%22.2%2.0%01.0%1.0%01.0%10
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%11.0%1.9%1.3%3
2.7%22.7%32.2%22.5%2.7%11.2%12.2%21.9%22.9%32.8%32.1%21
16.0%1211.8%138.6%812.3%1016.1%239.4%817.2%1617.0%1815.2%1612.8%1413.8%138
.0%0.0%03.2%31.2%11.4%2.0%0.0%0.0%0.0%0.0%0.6%6
1.3%1.0%01.1%1.0%01.4%2.0%0.0%0.0%0.0%0.0%0.4%4
.0%0.0%02.2%23.7%31.4%21.2%1.0%0.0%01.0%1.0%0.9%9
.0%0.0%0.0%0.0%0.0%01.2%1.0%0.9%1.0%0.0%0.2%2
.0%0.0%02.2%21.2%1.0%04.7%42.2%21.9%21.9%22.8%31.6%16
1.3%1.0%0.0%0.0%01.4%2.0%0.0%0.0%0.0%0.9%1.4%4
.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%1.0%0.1%1
4.0%3.0%0.0%02.5%22.8%42.4%2.0%0.0%0.0%03.7%41.5%15
Q22. What, if anything, would make you visit Leamington Spa more often?
(c…
J11385 Warwick Household Survey - Weighted Results Tabulations by Zone RMG:Clarity July 2013 Page 66
%Num
%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321
ZoneBase: All respondents
More time/ opportunity/ money
Better range of non-food shops
Don't know it well enough to say
Fill existing empty shops
More clothes shops for older people
More/ better non-food shops
A department store
Better access by car
Fewer roadworks in the area
Better quality clothing shops
Improving existing Marks & Spencer
Better disabled access/ parking
Discourage beggars/ undesirables
More entertainment facilities
Special offers
A good country band
Bottom end of the town centre needs sprucing up
Change the music in The Parade (Leamington Spa)
Cheaper bus travel between Leamington and Warwick
Fill the potholes in the roads
Having a white goods store
If there was a train service going to Leamington Spa
Improve pavement surfaces, make them level for wheelchairs
Improve the High Street environment
Jephson Gardens
Fewer big shopping centres
A childrens' wear store
Less traffic
Lower rents for independent stores
More Cake Shops
More DIY shops
More living accommodation
More musical instrument shops
Park & Ride
Parks/ greenery
Other
.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%1.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.0%0.0%0.1%1
1.3%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.1%1
.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%1.0%0.1%1
.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%0.0%0.1%1
.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%01.1%1.9%1.0%0.0%0.2%2
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.0%0.9%1.2%2
.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%0.9%1.2%2
.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%01.0%1.0%0.2%2
.0%0.0%0.0%02.5%2.0%0.0%0.0%0.0%0.0%0.9%1.3%3
.0%0.0%0.0%01.2%1.0%01.2%1.0%0.0%01.0%1.0%0.3%3
1.3%1.0%0.0%0.0%0.0%0.0%01.1%1.9%1.0%0.9%1.4%4
.0%0.0%0.0%01.2%1.7%1.0%01.1%1.9%1.0%0.0%0.4%4
1.3%1.0%01.1%1.0%0.7%1.0%01.1%1.0%0.0%0.0%0.4%4
.0%0.0%0.0%01.2%1.0%0.0%01.1%1.9%1.0%01.8%2.5%5
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%11.9%21.8%2.5%5
2.7%2.0%0.0%01.2%1.0%0.0%02.2%2.9%11.0%1.9%1.8%8
.0%0.9%14.3%4.0%0.0%01.2%12.2%2.0%0.0%0.0%0.8%8
.0%0.0%0.0%0.0%0.0%01.2%11.1%1.0%02.9%33.7%4.9%9
1.3%1.0%01.1%1.0%02.1%32.4%22.2%22.8%3.0%01.8%21.4%14
Q22. What, if anything, would make you visit Leamington Spa more often?
(c…J11385 Warwick Household Survey - Weighted Results Tabulations by Zone RMG:Clarity July 2013 Page 67
%Num
%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321
ZoneBase: All respondents
See if there are alternatives to where we normally shop
Special offers
Sporting facilities
Sports goods
Too many cafes
Top quality men's clothing retailer
Weather
Put more stores back in the town centre instead of out-of-town outlets
John Lewis
Lidl
Marks & Spencer
Primark
Unspecified Craft Centre
Debenhams
Wilkinsons
Other
Particular store
.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1
.0%0.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%01.0%1.0%0.2%2
1.3%1.0%0.0%01.2%1.0%0.0%0.0%0.0%0.0%0.0%0.2%2
.0%0.0%0.0%0.0%0.7%1.0%01.1%11.9%21.0%1.9%1.6%6
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.1%1
.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1
Q22. What, if anything, would make you visit Leamington Spa more often?
%Num
%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321
ZoneBase: All respondents
Base: All respondents
Daily
Twice a week or more
Once a week
Every two weeks
Monthly
Twice monthly
Every few months
Once a year or less
Never 66.7%5046.4%5149.5%4660.5%4968.5%9871.8%6160.2%5642.5%4514.3%1551.4%5652.7%527
13.3%1016.4%1816.1%1513.6%1117.5%2511.8%1010.8%1016.0%173.8%414.7%1613.6%136
9.3%711.8%138.6%811.1%911.2%167.1%69.7%922.6%244.8%511.0%1210.9%109
1.3%1.0%02.2%21.2%1.0%02.4%23.2%3.9%11.9%2.9%11.3%13
2.7%25.5%611.8%117.4%62.1%32.4%26.5%610.4%119.5%1012.8%147.1%71
5.3%44.5%54.3%4.0%0.7%13.5%32.2%23.8%410.5%112.8%33.7%37
.0%010.0%116.5%63.7%3.0%0.0%03.2%31.9%230.5%323.7%46.1%61
1.3%15.5%61.1%12.5%2.0%0.0%01.1%11.9%216.2%172.8%33.3%33
.0%0.0%0.0%0.0%0.0%01.2%13.2%3.0%08.6%9.0%01.3%13
100.0%75100.0%110100.0%93100.0%81100.0%143100.0%85100.0%93100.0%106100.0%105100.0%109100.0%1000
Q23. How often do you or your household visit Warwick Town Centre for shopping?
%Num
%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321
ZoneBase: All respondents
Base: All respondents 100.0%75100.0%110100.0%93100.0%81100.0%143100.0%85100.0%93100.0%106100.0%105100.0%109100.0%1000
Q24. What, if anything, would make you visit Warwick to shop more often?
(c…
J11385 Warwick Household Survey - Weighted Results Tabulations by Zone RMG:Clarity July 2013 Page 68
%Num
%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321
ZoneBase: All respondents
Attractive environment
Cinema
Cleanliness
Close to friends/ family
Close to home
Close to work/ en route to work
Compact
Easily accessible by foot/ cycle
Friendly atmosphere
Good and/ or free car parking
Good bus service/ accessible public transport
Good disabled access
Good prices
Good range of chain/ well known stores
Good range of independent stores
Particular store (specified below)
Habit/ always used it
Indoor shopping malls/ arcades
Large shopping area
Market
Not overcrowded / not too busy
Opening hours
Part of an overall day out
Pedestrianised
Range of goods available
Restaurant / cafes
Safe shopping environment
Nothing / very little
66.7%5071.8%7967.7%6376.5%6267.8%9777.6%6666.7%6271.7%7638.1%4068.8%7567.0%670
.0%0.0%0.0%0.0%01.4%2.0%0.0%0.0%0.0%0.0%0.2%2
.0%01.8%2.0%0.0%01.4%2.0%0.0%0.0%01.9%2.9%1.7%7
1.3%1.9%12.2%21.2%1.0%01.2%1.0%0.0%03.8%4.9%11.1%11
.0%0.0%0.0%01.2%1.0%0.0%01.1%1.9%11.9%2.0%0.5%5
1.3%11.8%22.2%2.0%0.7%1.0%0.0%0.0%01.0%1.9%1.8%8
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0
.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.9%11.1%11.2%1.7%1.0%01.1%11.9%21.0%1.9%1.9%9
1.3%11.8%22.2%2.0%02.1%31.2%12.2%2.0%01.9%2.0%01.3%13
.0%0.0%0.0%0.0%0.0%02.4%2.0%0.0%0.0%0.0%0.2%2
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0
1.3%1.9%11.1%12.5%22.1%32.4%21.1%1.0%01.9%22.8%31.6%16
8.0%68.2%94.3%43.7%35.6%82.4%26.5%64.7%511.4%128.3%96.4%64
8.0%65.5%63.2%32.5%25.6%81.2%14.3%45.7%619.0%206.4%76.3%63
1.3%1.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.2%2
.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.9%1.2%2
2.7%2.9%11.1%11.2%12.1%31.2%11.1%1.0%01.0%1.0%01.1%11
12.0%913.6%156.5%69.9%810.5%155.9%511.8%1115.1%1616.2%1713.8%1511.7%117
.0%0.0%02.2%21.2%1.0%0.0%0.0%0.0%01.0%1.0%0.4%4
.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%11.0%1.0%0.2%2
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%01.0%1.0%0.2%2
.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%1.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0
.0%0.9%1.0%0.0%02.1%33.5%3.0%0.9%11.0%1.9%11.0%10
Q24. What, if anything, would make you visit Warwick to shop more often?
(c…
J11385 Warwick Household Survey - Weighted Results Tabulations by Zone RMG:Clarity July 2013 Page 69
%Num
%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321
ZoneBase: All respondents
Better range/ quality of shops generally
Don't really know it well enough
Less traffic congestion
More leisure time/ opportunity
Fresh fruit and vegetable shops/ greengrocers
Get rid of the speed bumps/ "traffic calming" measures in the High Street area
If Warwick Castle was cheaper
If I needed something I couldn't find locally
A special activity/ event
Adverts in local paper
Better clothing shops
Improve road access
Improve the High Street environment
A Woolworths
Better bus service on Myton Road
Better shop access, and get rid of the roadworks
Bigger Sainsbury's
Bus service from Loxley
Improved crossings
Knowing what's there
Fewer empty shops
Market only open on Fridays, should be open more in the week
More clothes shops for older people
More department stores
More musical instrument shops
More stalls on the market
Park and ride
Remove County Buildings
Special offers
Stopped going since the library closed down
Swimming Pool
Wool shop
Other
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.1%1
1.3%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.0%0.0%0.1%1
1.3%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%0.0%0.1%1
.0%0.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%1.0%0.1%1
.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
1.3%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%1.0%0.1%1
1.3%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%0.0%0.1%1
.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%1.0%0.1%1
.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%01.0%1.0%0.2%2
.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%01.0%1.0%0.2%2
.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%01.0%1.0%0.2%2
.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.9%1.2%2
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.8%2.2%2
.0%0.0%0.0%01.2%1.0%0.0%01.1%1.9%1.0%0.0%0.3%3
.0%0.0%01.1%1.0%0.7%1.0%01.1%1.0%0.0%0.0%0.3%3
.0%01.8%2.0%0.0%0.0%0.0%0.0%0.9%1.0%0.0%0.3%3
.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%02.9%3.0%0.4%4
1.3%1.0%01.1%1.0%0.0%01.2%1.0%0.0%01.0%1.9%1.5%5
2.7%2.0%01.1%1.0%0.0%0.0%01.1%1.9%1.0%0.0%0.5%5
.0%02.7%33.2%32.5%23.5%51.2%11.1%1.9%1.0%0.0%01.6%16
2.7%2.9%13.2%3.0%0.7%11.2%13.2%31.9%211.4%12.9%12.6%26
Q24. What, if anything, would make you visit Warwick to shop more often?
(c…
J11385 Warwick Household Survey - Weighted Results Tabulations by Zone RMG:Clarity July 2013 Page 70
%Num
%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321
ZoneBase: All respondents
Unspecified - antiques shops
Marks & Spencer
Sainsbury's
Unspecified - butchers
Borges Portuguese Patisserie, Market Street, Warwick
Golden Monkey Tea Company, Smith Street, Warwick
M&S, Co-op...
Unspecified - wool shop
John Lewis
Particular store
.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1
.0%0.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.1%1
.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.9%1.2%2
.0%0.0%0.0%01.2%1.0%0.0%01.1%1.0%0.0%0.0%0.2%2
.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%01.0%1.9%1.3%3
1.3%1.0%0.0%0.0%0.7%11.2%1.0%0.0%01.0%1.0%0.4%4
Q24. What, if anything, would make you visit Warwick to shop more often?
%Num
%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321
ZoneBase: All respondents
Base: All respondents
Daily
Twice a week or more
Once a week
Every two weeks
Monthly
Twice monthly
Every few months
Once a year or less
Never 84.0%6373.6%8167.7%633.7%335.7%5162.4%5373.1%6852.8%5648.6%5147.7%5254.1%541
6.7%516.4%1815.1%14.0%08.4%1215.3%1311.8%1115.1%1621.9%2312.8%1412.6%126
6.7%56.4%77.5%7.0%022.4%329.4%89.7%912.3%1313.3%1414.7%1611.1%111
.0%0.0%0.0%0.0%03.5%51.2%12.2%21.9%21.9%22.8%31.5%15
.0%01.8%21.1%12.5%212.6%184.7%4.0%013.2%148.6%912.8%146.4%64
1.3%1.0%03.2%33.7%36.3%92.4%21.1%11.9%2.0%01.8%22.3%23
1.3%11.8%23.2%319.8%168.4%124.7%41.1%11.9%24.8%55.5%65.2%52
.0%0.0%01.1%150.6%412.8%4.0%01.1%1.9%11.0%11.8%25.1%51
.0%0.0%01.1%119.8%16.0%0.0%0.0%0.0%0.0%0.0%01.7%17
100.0%75100.0%110100.0%93100.0%81100.0%143100.0%85100.0%93100.0%106100.0%105100.0%109100.0%1000
Q25. How often do you or your household visit Kenilworth for shopping?
%Num
%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321
ZoneBase: All respondents
Base: All respondents 100.0%75100.0%110100.0%93100.0%81100.0%143100.0%85100.0%93100.0%106100.0%105100.0%109100.0%1000
Q26. What, if anything, would make you visit Kenilworth to shop more often?
(c…
J11385 Warwick Household Survey - Weighted Results Tabulations by Zone RMG:Clarity July 2013 Page 71
%Num
%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321
ZoneBase: All respondents
Attractive environment
Cinema
Cleanliness
Close to friends/ family
Close to home
Close to work/ en route to work
Compact
Easily accessible by foot/ cycle
Friendly atmosphere
Good and/ or free car parking
Good bus service/ accessible public transport
Good disabled access
Good prices
Good range of chain/ well known stores
Good range of independent stores
Particular store (specified below)
Habit/ always used it
Indoor shopping malls/ arcades
Large shopping area
Market
Not overcrowded / not too busy
Opening hours
Part of an overall day out
Pedestrianised
Range of goods available
Restaurant / cafes
Safe shopping environment
Nothing / very little
93.3%7087.3%9680.6%7543.2%3571.3%10283.5%7186.0%8074.5%7987.6%9278.0%8578.5%785
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.0%0.0%0.1%1
.0%0.9%1.0%01.2%11.4%2.0%0.0%0.9%11.0%1.0%0.6%6
.0%0.0%02.2%23.7%3.7%11.2%1.0%0.9%11.0%11.8%21.1%11
.0%0.0%0.0%0.0%0.0%01.2%11.1%1.0%0.0%0.0%0.2%2
.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%01.0%1.0%0.2%2
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0
.0%0.0%0.0%01.2%1.7%1.0%0.0%0.0%0.0%0.0%0.2%2
.0%0.0%0.0%0.0%0.7%12.4%2.0%02.8%3.0%0.9%1.7%7
.0%0.0%01.1%11.2%1.7%1.0%02.2%2.9%1.0%0.0%0.6%6
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0
.0%0.0%01.1%11.2%12.1%3.0%0.0%01.9%2.0%0.0%0.7%7
2.7%21.8%23.2%39.9%87.0%102.4%2.0%01.9%2.0%03.7%43.3%33
1.3%1.0%02.2%217.3%148.4%123.5%31.1%14.7%53.8%47.3%85.0%50
1.3%1.0%01.1%1.0%0.7%1.0%0.0%0.0%01.0%1.0%0.4%4
.0%0.0%0.0%0.0%01.4%2.0%0.0%0.0%0.0%0.0%0.2%2
.0%0.9%12.2%22.5%2.0%0.0%0.0%0.0%0.0%0.0%0.5%5
.0%02.7%32.2%211.1%94.9%74.7%43.2%34.7%55.7%62.8%34.2%42
.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.7%11.2%1.0%0.0%01.0%1.0%0.3%3
.0%0.0%0.0%0.0%0.7%1.0%0.0%0.9%11.0%1.0%0.3%3
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0
.0%0.0%0.0%01.2%11.4%2.0%01.1%1.0%0.0%0.9%1.5%5
1.3%11.8%2.0%01.2%1.7%1.0%0.0%0.9%1.0%0.0%0.6%6
.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0
1.3%1.9%1.0%0.0%0.7%1.0%0.0%01.9%2.0%01.8%2.7%7
Q26. What, if anything, would make you visit Kenilworth to shop more often?
(c…
J11385 Warwick Household Survey - Weighted Results Tabulations by Zone RMG:Clarity July 2013 Page 72
%Num
%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321
ZoneBase: All respondents
Don't know it well enough to say
Wider variety of shops generally
More clothes shops
Fewer charity shops
More time/ money/ opportunity
Somewhere different to go
More affordable clothes shops
Better advertising of local facilities/ attractions
Bring back the Co-op
Decent clothing shops for families
Fountain pen shops
Start refurbishment of Talisman Square
Improve the High Street environment
Fewer empty shops
More seating
More department stores
More facilities
Less traffic
Wider range of food shops
Waitrose
Andrews Bakery
Home of Fraser
Marks & Spencer
Other
Particular store
.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%01.1%1.0%01.4%2.0%0.0%0.9%1.0%0.0%0.4%4
.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1
1.3%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%0.0%0.1%1
.0%0.0%0.0%02.5%2.0%0.0%01.1%1.0%0.0%0.0%0.3%3
.0%0.0%0.0%0.0%0.0%0.0%01.1%1.9%1.0%01.8%2.4%4
.0%0.9%11.1%1.0%0.7%1.0%0.0%0.0%0.0%01.8%2.5%5
.0%0.9%11.1%12.5%2.7%1.0%0.0%0.0%0.0%0.0%0.5%5
.0%0.0%0.0%08.6%7.0%0.0%0.0%0.0%0.0%0.0%0.7%7
.0%01.8%22.2%23.7%31.4%2.0%01.1%1.9%1.0%02.8%31.4%14
1.3%13.6%44.3%4.0%01.4%22.4%22.2%24.7%51.9%2.0%02.2%22
Q26. What, if anything, would make you visit Kenilworth to shop more often?
%Num
%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321
ZoneBase: All respondents
Base: All respondents
Bingo / Casino
Museum / gallery or place of historical / cultural interest / theatre
Restaurant
Tenpin bowling
None of the above
12.0%98.2%99.7%99.9%86.3%99.4%816.1%1510.4%1110.5%1110.1%1110.0%100
14.7%119.1%1011.8%118.6%715.4%2214.1%1215.1%1419.8%2118.1%1911.9%1314.0%140
69.3%5276.4%8478.5%7377.8%6378.3%11275.3%6459.1%5571.7%7675.2%7977.1%8474.2%742
45.3%3451.8%5758.1%5458.0%4758.7%8460.0%5152.7%4947.2%5056.2%5961.5%6755.2%552
2.7%28.2%91.1%12.5%25.6%81.2%13.2%31.9%24.8%57.3%84.1%41
100.0%75100.0%110100.0%93100.0%81100.0%143100.0%85100.0%93100.0%106100.0%105100.0%109100.0%1000
Q27. Do you or your household visit the following leisure attractions?
(c…
J11385 Warwick Household Survey - Weighted Results Tabulations by Zone RMG:Clarity July 2013 Page 73
%Num
%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321
ZoneBase: All respondents
Golf
Bowling
Coffee shops/ cafes
Parks/ recreational areas
Swimming
Church
Cycling
Fishing
Horse riding
Walking
Yoga
Bridge
Bridge Club
Caravan
Charity work
Educational class
Friendship group
Spa
Ice skating
Martial arts
Royal Naval Club
Running
Shooting
Sightseeing
Watching rugby
Writing
Other
.0%0.0%0.0%0.0%0.7%1.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%1.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%1.0%0.1%1
.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1
.0%0.0%01.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%1.0%0.1%1
.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1
1.3%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
1.3%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%01.1%1.0%0.0%0.9%1.2%2
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%1.0%0.9%1.2%2
.0%0.0%01.1%1.0%0.0%01.2%1.0%0.0%0.0%0.0%0.2%2
.0%0.0%0.0%0.0%0.0%01.2%1.0%0.9%1.0%0.0%0.2%2
.0%0.9%1.0%01.2%1.0%0.0%0.0%0.0%0.0%0.0%0.2%2
.0%0.0%0.0%01.2%1.7%1.0%0.0%0.0%0.0%0.0%0.2%2
.0%0.0%0.0%02.5%2.0%0.0%01.1%1.0%0.0%0.0%0.3%3
.0%0.0%01.1%11.2%1.7%1.0%0.0%0.0%0.0%0.0%0.3%3
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%11.9%2.0%0.3%3
1.3%1.9%11.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.3%3
1.3%1.0%02.2%21.2%12.1%3.0%0.0%0.0%01.9%2.0%0.9%9
Q27. Do you or your household visit the following leisure attractions?
%Num
%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321
ZoneBase: Those going to Bingo/ Casino
Base: Those going to Bingo/ Casino
Once a week
Once a fortnight
Once a month
Once every two months
Once every six months
Once a year
Don't know / varies .0%0.0%0.0%0.0%012.5%1.0%033.3%1.0%0.0%0.0%04.9%2
.0%011.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%02.4%1
50.0%111.1%1100.0%150.0%1.0%0.0%0.0%050.0%120.0%125.0%219.5%8
.0%0.0%0.0%0.0%0.0%0.0%033.3%1.0%020.0%1.0%04.9%2
.0%011.1%1.0%0.0%037.5%3.0%033.3%1.0%0.0%0.0%012.2%5
.0%0.0%0.0%0.0%012.5%1.0%0.0%0.0%0.0%0.0%02.4%1
50.0%166.7%6.0%050.0%137.5%3100.0%1.0%050.0%160.0%375.0%653.7%22
100.0%2100.0%9100.0%1100.0%2100.0%8100.0%1100.0%3100.0%2100.0%5100.0%8100.0%41
Q27. How often do you or your household visit the following leisure attractions - BINGO/ CASINO?
J11385 Warwick Household Survey - Weighted Results Tabulations by Zone RMG:Clarity July 2013 Page 74
%Num
%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321
ZoneBase: Those going to the cinema
Base: Those going to the cinema
Once a week
Once a fortnight
Once a month
Once every two months
Once every six months
Once a year
Don't know / varies 14.3%68.0%410.2%55.0%26.9%58.1%311.9%58.2%49.6%57.8%48.9%43
14.3%68.0%410.2%515.0%68.3%62.7%14.8%210.2%53.8%29.8%58.7%42
23.8%1020.0%1016.3%810.0%425.0%1818.9%726.2%1122.4%1121.2%1111.8%619.8%96
28.6%1224.0%1230.6%1527.5%1133.3%2435.1%1328.6%1238.8%1934.6%1823.5%1230.6%148
16.7%726.0%1326.5%1327.5%1120.8%1527.0%1019.0%812.2%626.9%1429.4%1523.1%112
2.4%114.0%76.1%35.0%22.8%25.4%27.1%36.1%31.9%113.7%76.4%31
.0%0.0%0.0%010.0%42.8%22.7%12.4%12.0%11.9%13.9%22.5%12
100.0%42100.0%50100.0%49100.0%40100.0%72100.0%37100.0%42100.0%49100.0%52100.0%51100.0%484
Q27. How often do you or your household visit the following leisure attractions - CINEMA?
%Num
%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321
ZoneBase: Those using gym/ health club/ sports facility
Base: Those using gym/ health club/ sports facility
Once a week
Once a fortnight
Once a month
Once every two months
Once every six months
Once a year
Don't know / varies 10.5%214.8%47.7%217.4%45.9%24.5%118.2%48.0%210.0%36.9%210.1%26
.0%0.0%0.0%0.0%0.0%0.0%04.5%1.0%0.0%0.0%0.4%1
.0%0.0%0.0%0.0%02.9%1.0%0.0%0.0%0.0%0.0%0.4%1
.0%0.0%0.0%0.0%0.0%0.0%04.5%1.0%06.7%23.4%11.6%4
10.5%23.7%111.5%34.3%12.9%19.1%24.5%1.0%03.3%16.9%25.4%14
10.5%2.0%07.7%28.7%2.0%09.1%24.5%14.0%1.0%03.4%14.3%11
68.4%1381.5%2273.1%1969.6%1688.2%3077.3%1763.6%1488.0%2280.0%2479.3%2377.8%200
100.0%19100.0%27100.0%26100.0%23100.0%34100.0%22100.0%22100.0%25100.0%30100.0%29100.0%257
Q27. How often do you or your household visit the following leisure attractions - GYM/ HEALTH CLUB/ SPORTS FACILITY?
%Num
%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321
ZoneBase: Those using gym/ health club/ sports facility
Base: Those using gym/ health club/ sports facility
Once a week
Once a fortnight
Once a month
Once every two months
Once every six months
Once a year
Don't know / varies 2.9%18.8%511.1%612.8%611.9%1013.7%714.3%710.0%58.5%511.9%810.9%60
5.9%215.8%97.4%42.1%115.5%1317.6%98.2%418.0%91.7%17.5%510.3%57
26.5%917.5%1018.5%1017.0%827.4%2321.6%1132.7%1620.0%1028.8%1722.4%1523.4%129
35.3%1236.8%2138.9%2129.8%1419.0%1625.5%1322.4%1126.0%1323.7%1428.4%1927.9%154
17.6%68.8%518.5%1029.8%1421.4%1817.6%918.4%922.0%1122.0%1320.9%1419.7%109
2.9%110.5%61.9%1.0%02.4%22.0%12.0%14.0%215.3%97.5%55.1%28
8.8%31.8%13.7%28.5%42.4%22.0%12.0%1.0%0.0%01.5%12.7%15
100.0%34100.0%57100.0%54100.0%47100.0%84100.0%51100.0%49100.0%50100.0%59100.0%67100.0%552
Q27. How often do you or your household visit the following leisure attractions - MUSEUM/ GALLERY OR PLACE OF HISTORICAL/ CULTURAL INTEREST/ THEATRE?
J11385 Warwick Household Survey - Weighted Results Tabulations by Zone RMG:Clarity July 2013 Page 75
%Num
%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321
ZoneBase: Those visiting pub/ bar/ nightclub
Base: Those visiting pub/ bar/ nightclub
Once a week
Once a fortnight
Once a month
Once every two months
Once every six months
Once a year
Don't know / varies 5.1%213.8%98.8%58.0%48.6%76.1%38.2%43.8%213.5%711.3%69.0%49
.0%0.0%0.0%0.0%01.2%1.0%04.1%2.0%01.9%11.9%1.9%5
10.3%44.6%31.8%16.0%37.4%64.1%2.0%03.8%23.8%21.9%14.4%24
12.8%512.3%814.0%88.0%411.1%910.2%516.3%89.6%55.8%315.1%811.5%63
28.2%1124.6%1626.3%1514.0%719.8%1634.7%1720.4%1025.0%1326.9%1418.9%1023.6%129
15.4%620.0%1314.0%822.0%1117.3%146.1%316.3%815.4%811.5%613.2%715.4%84
28.2%1124.6%1635.1%2042.0%2134.6%2838.8%1934.7%1742.3%2236.5%1937.7%2035.3%193
100.0%39100.0%65100.0%57100.0%50100.0%81100.0%49100.0%49100.0%52100.0%52100.0%53100.0%547
Q27. How often do you or your household visit the following leisure attractions - PUB/ BAR/ NIGHTCLUB/ MUSIC VENUE?
%Num
%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321
ZoneBase: Those visiting restaurant
Base: Those visiting restaurant
Once a week
Once a fortnight
Once a month
Once every two months
Once every six months
Once a year
Don't know / varies 11.5%66.0%58.2%66.3%47.1%83.1%29.1%59.2%77.6%64.8%47.1%53
.0%02.4%2.0%01.6%1.0%01.6%13.6%23.9%31.3%12.4%21.6%12
9.6%54.8%46.8%54.8%37.1%89.4%65.5%31.3%16.3%53.6%35.8%43
15.4%821.4%1816.4%127.9%522.3%2515.6%1016.4%919.7%1513.9%1114.3%1216.8%125
25.0%1327.4%2334.2%2523.8%1527.7%3140.6%2627.3%1531.6%2434.2%2727.4%2329.9%222
21.2%1121.4%1816.4%1228.6%1817.0%1914.1%925.5%1417.1%1317.7%1419.0%1619.4%144
17.3%916.7%1417.8%1327.0%1718.8%2115.6%1012.7%717.1%1319.0%1528.6%2419.3%143
100.0%52100.0%84100.0%73100.0%63100.0%112100.0%64100.0%55100.0%76100.0%79100.0%84100.0%742
Q27. How often do you or your household visit the following leisure attractions - RESTAURANT?
%Num
%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321
ZoneBase: Those going to tenpin bowling
Base: Those going to tenpin bowling
Once a week
Once a fortnight
Once a month
Once every two months
Once every six months
Once a year
Don't know / varies 9.1%1.0%027.3%3.0%09.1%216.7%221.4%34.8%1.0%0.0%08.6%12
27.3%310.0%118.2%271.4%531.8%733.3%428.6%423.8%536.8%730.8%430.0%42
27.3%350.0%527.3%314.3%131.8%716.7%221.4%333.3%731.6%646.2%630.7%43
27.3%330.0%318.2%214.3%118.2%425.0%328.6%428.6%631.6%67.7%123.6%33
.0%010.0%1.0%0.0%0.0%08.3%1.0%09.5%2.0%015.4%24.3%6
9.1%1.0%09.1%1.0%04.5%1.0%0.0%0.0%0.0%0.0%02.1%3
.0%0.0%0.0%0.0%04.5%1.0%0.0%0.0%0.0%0.0%0.7%1
100.0%11100.0%10100.0%11100.0%7100.0%22100.0%12100.0%14100.0%21100.0%19100.0%13100.0%140
Q27. How often do you or your household visit the following leisure attractions - TENPIN BOWLING?
J11385 Warwick Household Survey - Weighted Results Tabulations by Zone RMG:Clarity July 2013 Page 76
%Num
%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321
ZoneBase: Those visiting other attraction
Base: Those visiting other attraction
Once a week
Once a fortnight
Once a month
Once every two months
Once a year
Don't know / varies 25.0%1.0%014.3%128.6%216.7%140.0%2.0%025.0%114.3%133.3%120.8%10
.0%0.0%0.0%0.0%0.0%020.0%1.0%0.0%0.0%0.0%02.1%1
.0%0.0%0.0%0.0%0.0%020.0%1.0%0.0%014.3%1.0%04.2%2
.0%0.0%028.6%2.0%016.7%1.0%0.0%0.0%0.0%033.3%18.3%4
.0%0.0%014.3%114.3%1.0%0.0%033.3%125.0%1.0%0.0%08.3%4
75.0%3100.0%242.9%357.1%466.7%420.0%166.7%250.0%271.4%533.3%156.3%27
100.0%4100.0%2100.0%7100.0%7100.0%6100.0%5100.0%3100.0%4100.0%7100.0%3100.0%48
Q27. How often do you or your household visit the following leisure attractions - OTHER?
%Num
%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321
ZoneBase: Those going to Bingo/ Casino
Base: Those going to Bingo/ Casino
Gala Bingo, Coventry
Warwick City Centre
Canley Sports & Social Club, Marler Road, Coventry
The Nelson Club, Charles Street, Warwick
Tiddington
Wooton
.0%011.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%02.4%1
.0%0.0%0.0%0.0%012.5%1.0%0.0%0.0%0.0%0.0%02.4%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%012.5%12.4%1
.0%0.0%0.0%0.0%012.5%1.0%0.0%0.0%0.0%0.0%02.4%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%050.0%120.0%1.0%04.9%2
50.0%111.1%1.0%050.0%150.0%4.0%033.3%1.0%020.0%150.0%431.7%13
100.0%2100.0%9100.0%1100.0%2100.0%8100.0%1100.0%3100.0%2100.0%5100.0%8100.0%41
Q27a. Where do you or members of your household normally go to play bingo?
(c…
J11385 Warwick Household Survey - Weighted Results Tabulations by Zone RMG:Clarity July 2013 Page 77
%Num
%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321
ZoneBase: Those going to Bingo/ Casino
Grosvenor Casino, Ricoh Arena, Phoenix Way, Coventry
Leamington Spa
Southam
The Royal British Legion, Bull Street, Stratford-upon-Avon
Coton End, Warwick
Beacon Bingo Northampton, Weedon Road, Northampton
Birmingham
Gala Bingo, Ashmore Park, Willenhall
Henley-in-Arden
London Road Social Club, Paradise Street, Coventry
Rose and Crown, Sheep Street, Stratford-upon-Avon
Stratford-upon-Avon
The Embassy Club, Rother Street, Stratford-upon-Avon
Cubbington
Warwick Conservative Club, Swan Street, Warwick
Other
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%020.0%1.0%02.4%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%012.5%12.4%1
50.0%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%02.4%1
.0%011.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%02.4%1
.0%011.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%02.4%1
.0%0.0%0.0%0.0%012.5%1.0%0.0%0.0%0.0%0.0%02.4%1
.0%011.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%02.4%1
.0%011.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%02.4%1
.0%0.0%0100.0%1.0%0.0%0.0%0.0%0.0%0.0%0.0%02.4%1
.0%0.0%0.0%0.0%0.0%0100.0%1.0%0.0%0.0%0.0%02.4%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%020.0%1.0%02.4%1
.0%022.2%2.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%04.9%2
.0%0.0%0.0%0.0%0.0%0.0%066.7%2.0%0.0%0.0%04.9%2
.0%0.0%0.0%050.0%1.0%0.0%0.0%0.0%0.0%025.0%27.3%3
.0%011.1%1.0%0.0%012.5%1.0%0.0%050.0%120.0%1.0%09.8%4
Q27a. Where do you or members of your household normally go to play bingo?
%Num
%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321
ZoneBase: Those going to Cinema
Base: Those going to Cinema 100.0%42100.0%50100.0%49100.0%40100.0%72100.0%37100.0%42100.0%49100.0%52100.0%51100.0%484
Q27b. Where do you or members of your household normally go to the cinema?
(c…
J11385 Warwick Household Survey - Weighted Results Tabulations by Zone RMG:Clarity July 2013 Page 78
%Num
%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321
ZoneBase: Those going to Cinema
The Apollo, Portland Place East, Leamington Spa
Stratford Picture House, Windsor Street, Stratford-upon-Avon
Warwick Arts Centre, Gibbet Hill Road, Coventry
Showcase Cinema, Gielgud Way, Cross Point Business Park, Coventry
Cineworld, Mill Lane Arcade, Solihull
Showcase Cinema, Walsgrave
The Odeon, Coventry
Cineworld, Leicester Road, Rugby
The Royal Cinema, Royal Spas Centre, Leamington Spa
Skydome Arena, Croft Road, Coventry
Apollo, Kingfisher Square, Redditch
UGC Cinema, Ladywell Walk, Birmingham
Odeon Cinema, Horse Fair, Banbury
The Regal Cinema, Port Street, Evesham
Tiddington Community Centre, Main Street, Stratford-upon-Avon
Can't remember
Cineworld, Broad Street, Birmingham
Flix in the Sticks, Clarendon
Kineton Social Club, Leamington Spa
Mobile cinema, Marten, Rugby
Other
.0%0.0%0.0%0.0%0.0%02.7%1.0%0.0%0.0%0.0%0.2%1
2.4%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%1
.0%0.0%02.0%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%1
.0%0.0%02.0%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%1
.0%0.0%0.0%02.5%1.0%0.0%0.0%0.0%0.0%0.0%0.2%1
2.4%1.0%02.0%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.4%2
2.4%16.0%32.0%1.0%0.0%0.0%0.0%0.0%0.0%0.0%01.0%5
.0%0.0%0.0%0.0%0.0%0.0%02.4%1.0%0.0%0.0%0.2%1
.0%0.0%0.0%0.0%0.0%0.0%02.4%12.0%1.0%0.0%0.4%2
.0%02.0%12.0%1.0%0.0%0.0%02.4%14.1%21.9%1.0%01.2%6
.0%0.0%0.0%02.5%111.1%85.4%2.0%0.0%0.0%03.9%22.7%13
.0%02.0%12.0%12.5%1.0%0.0%07.1%38.2%45.8%35.9%33.3%16
2.4%1.0%0.0%0.0%0.0%037.8%1414.3%62.0%1.0%0.0%04.5%22
.0%0.0%0.0%010.0%418.1%138.1%34.8%2.0%01.9%12.0%15.0%24
.0%02.0%1.0%07.5%322.2%162.7%1.0%0.0%03.8%22.0%15.0%24
2.4%16.0%353.1%26.0%0.0%02.7%1.0%0.0%0.0%0.0%06.4%31
.0%0.0%06.1%312.5%519.4%1432.4%1211.9%54.1%29.6%5.0%09.5%46
.0%02.0%110.2%527.5%1125.0%185.4%24.8%26.1%35.8%315.7%811.0%53
57.1%2464.0%328.2%4.0%0.0%0.0%0.0%0.0%0.0%0.0%012.4%60
31.0%1316.0%810.2%535.0%144.2%32.7%150.0%2173.5%3671.2%3770.6%3636.0%174
Q27b. Where do you or members of your household normally go to the cinema?
%Num
%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321
ZoneBase: Those using a gym/ health club/ sports facility
Base: Those using a gym/ health club/ sports facility
100.0%19100.0%27100.0%26100.0%23100.0%34100.0%22100.0%22100.0%25100.0%30100.0%29100.0%257
Q27c. Where do you or members of your household normally go to use a gym/ health club/ sports facility?
(c…
J11385 Warwick Household Survey - Weighted Results Tabulations by Zone RMG:Clarity July 2013 Page 79
%Num
%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321
ZoneBase: Those using a gym/ health club/ sports facility
Coventry
Stratford-upon-Avon
Leamington Spa Town Centre
The Warwickshire Golf and Country Club, Leek Wootton, Warwick
Warwick Town Centre
St. Nicholas Park Leisure Centre, Warwick
Newbold Comyn Leisure Centre, Leamington Spa
Southam
Kenilworth Town Centre
Southam Leisure Centre, Welsh Road West, Southam
Virgin Active, Blythe Gate, Shirley, Solihull
David Lloyd, Monkspath Leisure Park, Solihull
LA Fitness, Warwick
Nuffield Health, Warwick
Brandon Hall Hotel, Main Street, Brandon, Coventry
Healthworks Fitness Studio, Western Road, Stratford-upon-Avon
Leamington Spa
Stratford Leisure & Visitor Centre, Bridgefoot, Stratford-up
Solihull
Alveston Manor Health Centre, Stratford-upon-Avon
Coventry City Supporters Club, Freehold Street, Coventry
Shirley
Varies
Ardencote Manor Leisure Club, Warwick
Bannatyne Fitness Ltd, Widney Manor, Saintbury Drive, Solihull
Bizz Fitness, Spencer Street, Leamington Spa
Cannons Health Club
Castle Farm Recreation Centre, Kenilworth
.0%0.0%0.0%04.3%1.0%0.0%0.0%0.0%0.0%0.0%0.4%1
.0%0.0%03.8%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.4%1
.0%0.0%0.0%04.3%1.0%0.0%0.0%0.0%0.0%0.0%0.4%1
.0%0.0%03.8%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.4%1
.0%0.0%03.8%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.4%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%04.0%13.3%1.0%0.8%2
.0%0.0%07.7%2.0%0.0%0.0%0.0%0.0%0.0%0.0%0.8%2
.0%0.0%0.0%0.0%02.9%14.5%1.0%0.0%0.0%0.0%0.8%2
5.3%13.7%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.8%2
.0%0.0%011.5%3.0%0.0%0.0%0.0%0.0%0.0%0.0%01.2%3
5.3%13.7%13.8%1.0%0.0%0.0%0.0%0.0%0.0%0.0%01.2%3
.0%0.0%0.0%04.3%1.0%0.0%0.0%0.0%0.0%06.9%21.2%3
5.3%17.4%2.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.2%3
.0%03.7%1.0%0.0%0.0%09.1%2.0%0.0%0.0%0.0%01.2%3
.0%0.0%0.0%0.0%0.0%0.0%0.0%04.0%16.7%23.4%11.6%4
.0%0.0%0.0%08.7%2.0%0.0%0.0%04.0%13.3%1.0%01.6%4
.0%0.0%015.4%4.0%0.0%0.0%0.0%0.0%0.0%0.0%01.6%4
.0%0.0%011.5%3.0%02.9%14.5%1.0%0.0%0.0%0.0%01.9%5
.0%0.0%0.0%0.0%0.0%0.0%022.7%5.0%0.0%0.0%01.9%5
.0%0.0%0.0%026.1%6.0%0.0%0.0%04.0%13.3%1.0%03.1%8
.0%0.0%0.0%0.0%0.0%0.0%036.4%8.0%0.0%0.0%03.1%8
.0%0.0%03.8%1.0%0.0%0.0%0.0%016.0%46.7%210.3%33.9%10
10.5%2.0%03.8%14.3%1.0%0.0%0.0%0.0%016.7%56.9%24.3%11
.0%07.4%2.0%0.0%0.0%0.0%0.0%0.0%016.7%517.2%54.7%12
.0%03.7%17.7%217.4%4.0%04.5%1.0%08.0%26.7%213.8%46.2%16
.0%0.0%0.0%0.0%0.0%09.1%24.5%128.0%713.3%413.8%47.0%18
47.4%944.4%123.8%1.0%0.0%0.0%0.0%04.0%1.0%0.0%08.9%23
.0%0.0%0.0%0.0%055.9%1931.8%7.0%04.0%1.0%0.0%010.5%27
Q27c. Where do you or members of your household normally go to use a gym/ health club/ sports facility?
(c…
J11385 Warwick Household Survey - Weighted Results Tabulations by Zone RMG:Clarity July 2013 Page 80
%Num
%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321
ZoneBase: Those using a gym/ health club/ sports facility
Holiday Inn, Bridgefoot, Stratford-upon-Avon
Leisure Centre, Stratford-upon-Avon
Living Well Health Club, Hilton National, Warwick
Macdonald Hotels, Banbury Road, Stratford-Upon-Avon
Meadows Community Sports Centre (Kenilworth School), Kenilworth
Pinx Fitness, Radford Road, Leamington Spa
Pure Health Club, Bedford Street, Leamington Spa
Stockton
The Menzies Spa and Golf Club, Warwick Road, Stratford-upon-
Village Hotel & Leisure Club, Dolomite Avenue, Coventry
Wildmoor Spa & Health Club, Alcester Road, Stratford-upon-Avon
Wolston Leisure and Community Centre
Daventry
Milton Keynes
Rugby
.0%0.0%0.0%0.0%0.0%04.5%1.0%0.0%0.0%0.0%0.4%1
.0%0.0%0.0%04.3%1.0%0.0%0.0%0.0%0.0%0.0%0.4%1
.0%0.0%0.0%0.0%0.0%0.0%04.5%1.0%0.0%0.0%0.4%1
.0%0.0%0.0%0.0%0.0%04.5%1.0%0.0%0.0%0.0%0.4%1
.0%03.7%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.4%1
.0%0.0%0.0%0.0%0.0%04.5%1.0%0.0%0.0%0.0%0.4%1
5.3%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.4%1
.0%0.0%0.0%0.0%02.9%1.0%0.0%0.0%0.0%0.0%0.4%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%03.4%1.4%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%04.0%1.0%0.0%0.4%1
.0%0.0%0.0%04.3%1.0%0.0%0.0%0.0%0.0%0.0%0.4%1
.0%03.7%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.4%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%03.4%1.4%1
.0%03.7%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.4%1
.0%03.7%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.4%1
Q27c. Where do you or members of your household normally go to use a gym/ health club/ sports facility?
(c…
J11385 Warwick Household Survey - Weighted Results Tabulations by Zone RMG:Clarity July 2013 Page 81
%Num
%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321
ZoneBase: Those using a gym/ health club/ sports facility
St Nicholas Park Leisure Centre, Banbury Road, Warwick
Virgin Active, Whitley, Coventry
Xcel Leisure Centre, Mitchell Avenue, Coventry
Beechwood Tennis Club, Coventry
Curves Gym, Kenilworth, Warwick
Ettington Park Hotel, Alderminster, Stratford upon Avon
Harbury
Leek Wootton Health Club, Leamington Spa
Wellesbourne
Abbey Fields Swimming Pool, Bridge Street, Kenilworth
Chichester, West Sussex
Community Centre, Spinney Hill
Connections, Ryton-on-Dunsmore
Cubbington
David Lloyd, Aston, Birmingham
Different venues every day
Gloucester
Henley-in-Arden
Hinkley
Holiday Inn Rugby/Northampton, off A428, Northampton
Holiday Inn, Homer Road, Solihull
Kenilworth
Kenilworth Golf Club
Keningworth Swimming pool, Keningworth
Kineton
Kings Heath, Birmingham, West Midlands
Leamington Rugby Football Club, Moorfields, Kenilworth Road, Leamington Spa
Manchester
Napton Village Hall, The Crescent, Napton on the Hill, Southam
Pure Gym, Croft Road, Coventry
Reflections, Chesford Cottages, Kenilworth
Other
.0%0.0%0.0%04.3%1.0%0.0%0.0%0.0%0.0%0.0%0.4%1
.0%0.0%0.0%0.0%02.9%1.0%0.0%0.0%0.0%0.0%0.4%1
.0%0.0%0.0%0.0%0.0%0.0%04.5%1.0%0.0%0.0%0.4%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%03.4%1.4%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%03.3%1.0%0.4%1
.0%0.0%03.8%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.4%1
.0%0.0%0.0%0.0%0.0%0.0%04.5%1.0%0.0%0.0%0.4%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%03.4%1.4%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%03.4%1.4%1
.0%0.0%0.0%04.3%1.0%0.0%0.0%0.0%0.0%0.0%0.4%1
.0%0.0%03.8%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.4%1
.0%0.0%0.0%0.0%0.0%0.0%04.5%1.0%0.0%0.0%0.4%1
.0%0.0%0.0%0.0%0.0%04.5%1.0%0.0%0.0%0.0%0.4%1
.0%0.0%03.8%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.4%1
.0%0.0%0.0%0.0%0.0%0.0%04.5%1.0%0.0%0.0%0.4%1
.0%03.7%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.4%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%04.0%1.0%0.0%0.4%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%03.4%1.4%1
.0%0.0%0.0%0.0%0.0%04.5%1.0%0.0%0.0%0.0%0.4%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%03.3%1.0%0.4%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%03.3%1.0%0.4%1
.0%0.0%0.0%0.0%02.9%1.0%0.0%0.0%0.0%0.0%0.4%1
10.5%2.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.8%2
.0%0.0%0.0%04.3%12.9%1.0%0.0%0.0%0.0%0.0%0.8%2
.0%0.0%0.0%0.0%0.0%0.0%04.5%14.0%1.0%0.0%0.8%2
10.5%2.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.8%2
.0%0.0%0.0%08.7%2.0%0.0%0.0%0.0%0.0%0.0%0.8%2
.0%0.0%0.0%0.0%05.9%2.0%0.0%0.0%0.0%0.0%0.8%2
.0%0.0%0.0%0.0%08.8%3.0%0.0%0.0%0.0%0.0%01.2%3
.0%0.0%0.0%0.0%05.9%24.5%1.0%0.0%0.0%0.0%01.2%3
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%010.0%3.0%01.2%3
Q27c. Where do you or members of your household normally go to use a gym/ health club/ sports facility?
(c…
J11385 Warwick Household Survey - Weighted Results Tabulations by Zone RMG:Clarity July 2013 Page 82
%Num
%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321
ZoneBase: Those using a gym/ health club/ sports facility
Rowland Cricket Club, College Close, Rugby
School Gym, Birmingham
Simply Gym, Cannon Park Centre, Lynchgate Road, Coventry
Southam
Stratford-upon-Avon Golf Club, Tiddington Road, Stratford-upon-Avon
Stratford Manor Leisure Club, Stratford-upon-Avon
Studio Warwick, Old Square, Warwick
The Alan Higgs Centre, Allard Way, Coventry
The Gregg Centre, Alcester
Unsure of the name
Virgin Active, Leicester Road, Rugby
Warwick School, Myton Road, Warwick
Warwick Sports Club, Hampton Road, Warwick
Warwick University Gym
Welcombe Hotel Spa & Golf Club, Warwick Road, Stratford-upon-Avon
Work Gym in Gaydon
Other
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%03.4%1.4%1
.0%03.7%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.4%1
.0%0.0%0.0%0.0%02.9%1.0%0.0%0.0%0.0%0.0%0.4%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%03.3%1.0%0.4%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%04.0%1.0%0.0%0.4%1
.0%0.0%0.0%0.0%0.0%04.5%1.0%0.0%0.0%0.0%0.4%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%04.0%1.0%0.0%0.4%1
.0%03.7%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.4%1
.0%0.0%0.0%0.0%0.0%04.5%1.0%0.0%0.0%0.0%0.4%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%03.4%1.4%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%04.0%1.0%0.0%0.4%1
.0%0.0%03.8%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.4%1
.0%0.0%0.0%0.0%0.0%0.0%04.5%1.0%0.0%0.0%0.4%1
.0%0.0%0.0%0.0%02.9%1.0%0.0%0.0%0.0%0.0%0.4%1
.0%0.0%03.8%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.4%1
.0%0.0%0.0%0.0%0.0%0.0%04.5%1.0%0.0%0.0%0.4%1
Q27c. Where do you or members of your household normally go to use a gym/ health club/ sports facility?
%Num
%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321
ZoneBase: Those visiting museum/ theatre/ gallery
Base: Those visiting museum/ theatre/ gallery
100.0%34100.0%57100.0%54100.0%47100.0%84100.0%51100.0%49100.0%50100.0%59100.0%67100.0%552
Q27d. Where do you or members of your household normally go to a museum, theatre, gallery or other place of historical/ cultural interest?
(c…
J11385 Warwick Household Survey - Weighted Results Tabulations by Zone RMG:Clarity July 2013 Page 83
%Num
%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321
ZoneBase: Those visiting museum/ theatre/ gallery
Coventry
Leamington Spa Town Centre
Warwick Town Centre
Stratford-upon-Avon
Kenilworth Town Centre
Rugby
Solihull
Banbury
Birmingham - Acocks Green
Birmingham - Hall Green
Daventry
Redditch
.0%01.8%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%1
.0%0.0%01.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%1
2.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%1
.0%0.0%01.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%1
2.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%1
.0%0.0%07.4%4.0%0.0%0.0%0.0%0.0%0.0%01.5%1.9%5
.0%0.0%0.0%0.0%0.0%09.8%54.1%2.0%0.0%0.0%01.3%7
.0%0.0%0.0%010.6%52.4%2.0%0.0%0.0%0.0%0.0%01.3%7
38.2%1322.8%133.7%24.3%21.2%15.9%310.2%56.0%310.2%66.0%49.4%52
5.9%215.8%911.1%610.6%54.8%42.0%116.3%812.0%622.0%1317.9%1212.0%66
5.9%25.3%35.6%317.0%81.2%1.0%020.4%1034.0%1723.7%1434.3%2314.7%81
2.9%15.3%37.4%419.1%956.0%4733.3%174.1%212.0%68.5%53.0%217.4%96
Q27d. Where do you or members of your household normally go to a museum, theatre, gallery or other place of historical/ cultural interest?
(c…
J11385 Warwick Household Survey - Weighted Results Tabulations by Zone RMG:Clarity July 2013 Page 84
%Num
%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321
ZoneBase: Those visiting museum/ theatre/ gallery
London
Birmingham City Centre
Varies
Abroad/ on holiday
Any National Trust venues
Birmingham Hippodrome, Hurst Street, Birmingham
Oxford
Depends on where exhibition is being held
Compton Verney
Warwick Arts Centre, Gibbet Hill Road, Coventry
Belgrade Theatre, Coventry
Cheltenham
Cornwall
Henley-in-Arden
Herbert Art Gallery & Museum, Jordan Well, Coventry
Malvern
Morton
Upton House, Banbury
Wellesbourne
York
Aylesbury
Baddesley Clinton
Birmingham Museum & Art Gallery
Black Country Museum
Bristol
Cambridge
Charlton House, Charlton Road, London
Devon
Don't know
Edinburgh
Gaydon
Gloucestershire
Industrial Museums throughout The Midlands
Ironbridge
Kenilworth Castle
Other
.0%0.0%0.0%0.0%0.0%0.0%0.0%02.0%1.0%0.0%0.2%1
.0%01.8%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%02.0%1.0%0.0%0.2%1
.0%0.0%0.0%0.0%0.0%0.0%02.0%1.0%0.0%0.0%0.2%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%02.0%1.0%0.0%0.2%1
.0%0.0%0.0%0.0%0.0%0.0%02.0%1.0%0.0%0.0%0.2%1
.0%0.0%0.0%0.0%0.0%02.0%1.0%0.0%0.0%0.0%0.2%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.7%1.0%0.2%1
2.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%1
.0%0.0%0.0%02.1%1.0%0.0%0.0%0.0%0.0%0.0%0.2%1
.0%0.0%0.0%0.0%0.0%02.0%1.0%0.0%0.0%0.0%0.2%1
.0%0.0%0.0%0.0%0.0%0.0%02.0%1.0%0.0%0.0%0.2%1
.0%0.0%01.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%1
.0%01.8%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%1
.0%0.0%01.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%1
.0%0.0%0.0%0.0%0.0%02.0%1.0%0.0%01.7%1.0%0.4%2
2.9%1.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.0%0.4%2
5.9%2.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.4%2
.0%0.0%0.0%0.0%0.0%02.0%1.0%0.0%0.0%01.5%1.4%2
.0%01.8%1.0%0.0%0.0%0.0%0.0%0.0%01.7%1.0%0.4%2
.0%0.0%0.0%0.0%02.4%2.0%0.0%0.0%0.0%0.0%0.4%2
.0%0.0%03.7%2.0%0.0%0.0%0.0%0.0%0.0%0.0%0.4%2
2.9%11.8%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.4%2
.0%0.0%0.0%02.1%11.2%1.0%0.0%0.0%0.0%0.0%0.4%2
.0%0.0%0.0%0.0%0.0%02.0%12.0%1.0%0.0%0.0%0.4%2
.0%0.0%0.0%02.1%1.0%02.0%1.0%0.0%0.0%01.5%1.5%3
.0%0.0%0.0%02.1%1.0%0.0%02.0%1.0%0.0%01.5%1.5%3
2.9%1.0%0.0%02.1%1.0%0.0%02.0%1.0%0.0%01.5%1.7%4
.0%03.5%21.9%1.0%01.2%1.0%0.0%0.0%01.7%1.0%0.9%5
2.9%11.8%11.9%1.0%02.4%2.0%02.0%1.0%0.0%01.5%11.3%7
.0%01.8%11.9%1.0%0.0%03.9%22.0%12.0%11.7%1.0%01.3%7
.0%03.5%23.7%22.1%13.6%3.0%02.0%12.0%1.0%0.0%01.8%10
5.9%21.8%13.7%26.4%33.6%35.9%34.1%26.0%35.1%31.5%14.2%23
.0%08.8%520.4%1112.8%63.6%32.0%110.2%52.0%13.4%23.0%26.5%36
14.7%517.5%1016.7%94.3%214.3%1219.6%1010.2%514.0%716.9%1023.9%1615.6%86
Q27d. Where do you or members of your household normally go to a museum, theatre, gallery or other place of historical/ cultural interest?
(c…
J11385 Warwick Household Survey - Weighted Results Tabulations by Zone RMG:Clarity July 2013 Page 85
%Num
%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321
ZoneBase: Those visiting museum/ theatre/ gallery
Knebworth
Lindisfarne Gospels, Palace Green Library, Durham
Liverpool
Loft Theatre, Leamington Spa
Market Hall Museum, Market Place, Warwick
Midland Air Museum, Rowley Road, Baginton
Offchurch
Redding
Royal Pump Rooms, The Parade, Leamington Spa
Royal Spa Centre, Newbold Terrace, Leamington Spa
Tate Modern, London
The Shugborough Estate, Stafford
Towcester
Warwickshire
Other
.0%0.0%01.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%1
.0%0.0%0.0%0.0%0.0%0.0%02.0%1.0%0.0%0.0%0.2%1
.0%0.0%0.0%0.0%0.0%02.0%1.0%0.0%0.0%0.0%0.2%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%02.0%1.0%0.0%0.2%1
.0%0.0%0.0%02.1%1.0%0.0%0.0%0.0%0.0%0.0%0.2%1
.0%01.8%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%1
.0%0.0%01.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.5%1.2%1
.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.0%0.2%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.7%1.0%0.2%1
.0%0.0%0.0%0.0%0.0%02.0%1.0%0.0%0.0%0.0%0.2%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%02.0%1.0%0.0%0.2%1
.0%0.0%0.0%0.0%0.0%02.0%1.0%0.0%0.0%0.0%0.2%1
.0%01.8%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%1
Q27d. Where do you or members of your household normally go to a museum, theatre, gallery or other place of historical/ cultural interest?
%Num
%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321
ZoneBase: Those going to pub/ bar/ nightclub
Base: Those going to pub/ bar/ nightclub
Leamington Spa Town Centre
Coventry
Stratford-upon-Avon
Warwick Town Centre
Kenilworth Town Centre
Rugby
Knowle
Solihull
Banbury
Birmingham - Acocks Green
Birmingham - Hall Green
Shirley
Welltham
.0%0.0%0.0%0.0%0.0%0.0%02.0%1.0%0.0%0.0%0.2%1
.0%0.0%01.8%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%01.9%1.0%0.0%0.2%1
.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.0%0.2%1
.0%0.0%0.0%0.0%0.0%02.0%1.0%0.0%0.0%0.0%0.2%1
.0%0.0%07.0%4.0%0.0%0.0%0.0%0.0%0.0%0.0%0.7%4
.0%0.0%07.0%4.0%0.0%0.0%0.0%0.0%0.0%0.0%0.7%4
.0%0.0%0.0%0.0%0.0%026.5%138.2%41.9%1.0%0.0%03.3%18
.0%0.0%01.8%178.0%3916.0%132.0%1.0%0.0%05.8%31.9%110.6%58
2.6%19.2%610.5%62.0%11.2%1.0%06.1%35.8%359.6%3113.2%710.8%59
46.2%1856.9%375.3%3.0%01.2%12.0%1.0%0.0%0.0%0.0%011.0%60
2.6%1.0%0.0%02.0%165.4%5330.6%152.0%15.8%3.0%01.9%113.7%75
2.6%13.1%25.3%36.0%32.5%24.1%216.3%865.4%3425.0%1358.5%3118.1%99
100.0%39100.0%65100.0%57100.0%50100.0%81100.0%49100.0%49100.0%52100.0%52100.0%53100.0%547
Q27e. Where do you or members of your household normally go to a pub/ bar/ nightclub/ music venue?
(c…
J11385 Warwick Household Survey - Weighted Results Tabulations by Zone RMG:Clarity July 2013 Page 86
%Num
%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321
ZoneBase: Those going to pub/ bar/ nightclub
Varies
Henley-in-Arden
Warwickshire
Southam
Lapworth
Earlswood
Local country pubs, Warwickshire
London
Long Itchington
Birmingham City Centre
Ettington, Warwickshire
Hampton Lucy
Harbury
Studley
Wellesbourne
Wolston
Barford
Cotswolds
Cubbington
Kineton
Leamington Spa (not in the town centre)
Milton Lindsay
Old Mill Inn, Baginton
Tiddington
Ufton
Wellford-upon-Avon
Avon Dassett
Balsall Common
Bascott
Bishops Itchington
Bishops Tachbrook
Brandon
Bubbenhall
Chadwick End
Church Lawford
Churchill
Claverdon
Clifford Chambers
Other
.0%01.5%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%1
.0%01.5%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%1
2.6%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%1
.0%0.0%0.0%0.0%0.0%02.0%1.0%0.0%0.0%0.0%0.2%1
.0%0.0%01.8%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%1
.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.0%0.2%1
.0%0.0%0.0%0.0%0.0%02.0%1.0%0.0%0.0%0.0%0.2%1
.0%0.0%0.0%0.0%0.0%0.0%02.0%1.0%0.0%0.0%0.2%1
.0%0.0%0.0%0.0%0.0%0.0%02.0%1.0%0.0%0.0%0.2%1
.0%0.0%0.0%0.0%0.0%0.0%02.0%1.0%0.0%0.0%0.2%1
.0%0.0%01.8%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%1
.0%0.0%0.0%0.0%0.0%0.0%02.0%1.0%0.0%0.0%0.2%1
.0%01.5%1.0%0.0%0.0%0.0%0.0%0.0%0.0%01.9%1.4%2
.0%0.0%0.0%0.0%0.0%0.0%0.0%01.9%1.0%01.9%1.4%2
5.1%2.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.4%2
.0%0.0%0.0%0.0%02.5%2.0%0.0%0.0%0.0%0.0%0.4%2
.0%03.1%2.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.4%2
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%03.8%2.4%2
2.6%1.0%0.0%0.0%0.0%0.0%02.0%1.0%0.0%0.0%0.4%2
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%03.8%2.4%2
.0%01.5%1.0%02.0%1.0%0.0%0.0%0.0%0.0%0.0%0.4%2
.0%01.5%1.0%0.0%0.0%0.0%0.0%0.0%01.9%1.0%0.4%2
.0%0.0%0.0%0.0%0.0%06.1%3.0%0.0%0.0%0.0%0.5%3
5.1%21.5%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.5%3
.0%03.1%21.8%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.5%3
.0%0.0%0.0%0.0%0.0%0.0%04.1%21.9%1.0%0.0%0.5%3
.0%03.1%2.0%0.0%0.0%0.0%02.0%1.0%0.0%0.0%0.5%3
7.7%3.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.5%3
.0%0.0%01.8%1.0%0.0%0.0%02.0%1.0%01.9%1.0%0.5%3
.0%0.0%0.0%02.0%1.0%0.0%04.1%21.9%1.0%0.0%0.7%4
2.6%11.5%1.0%0.0%0.0%0.0%02.0%1.0%0.0%01.9%1.7%4
2.6%11.5%1.0%0.0%0.0%02.0%12.0%1.0%0.0%01.9%1.9%5
.0%0.0%08.8%5.0%0.0%0.0%0.0%0.0%0.0%0.0%0.9%5
.0%0.0%012.3%7.0%0.0%0.0%0.0%0.0%0.0%0.0%01.3%7
.0%0.0%0.0%0.0%0.0%0.0%014.3%71.9%1.0%0.0%01.5%8
2.6%1.0%01.8%16.0%31.2%1.0%04.1%2.0%01.9%11.9%11.8%10
.0%03.1%212.3%7.0%01.2%1.0%0.0%0.0%0.0%0.0%01.8%10
5.1%23.1%23.5%2.0%02.5%28.2%48.2%41.9%11.9%11.9%13.5%19
Q27e. Where do you or members of your household normally go to a pub/ bar/ nightclub/ music venue?
(c…
J11385 Warwick Household Survey - Weighted Results Tabulations by Zone RMG:Clarity July 2013 Page 87
%Num
%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321
ZoneBase: Those going to pub/ bar/ nightclub
Doncaster
Dorridge
Earlston
Fenny Compton
Frankton
Greenlane
Kilsby
Kings Head, Church Hill, Cubbington
Leek Wootton
LG Arena, National Exhibition Centre, Birmingham
Lillington
Loxley
Lulworth
Malvern
Manchester
Meridon
Moreton-in-Marsh
Newnham
Oxhill
Princethorpe
R N A Club Riverside, Adelaide Road, Leamington Spa
Radford Semele
Rowington
Sambourne
Shrewley
Snitterfield
Social Club, School Street, Southam
South Warwickshire
Stockton
Stratford district
Stratford Golf Club
Stretton-on-Dunsmore
Other
.0%0.0%0.0%0.0%0.0%02.0%1.0%0.0%0.0%0.0%0.2%1
.0%0.0%0.0%02.0%1.0%0.0%0.0%0.0%0.0%0.0%0.2%1
.0%0.0%0.0%0.0%0.0%0.0%02.0%1.0%0.0%0.0%0.2%1
.0%0.0%0.0%0.0%0.0%0.0%02.0%1.0%0.0%0.0%0.2%1
2.6%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%1
.0%0.0%0.0%0.0%0.0%0.0%02.0%1.0%0.0%0.0%0.2%1
.0%01.5%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%1
.0%0.0%01.8%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%1
.0%0.0%01.8%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%1
.0%0.0%01.8%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%01.9%1.0%0.0%0.2%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.9%1.2%1
.0%0.0%0.0%0.0%0.0%02.0%1.0%0.0%0.0%0.0%0.2%1
2.6%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%01.9%1.0%0.0%0.2%1
2.6%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%1
.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.0%0.2%1
.0%0.0%01.8%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.9%1.0%0.2%1
.0%0.0%01.8%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%1
2.6%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.9%1.2%1
.0%0.0%0.0%0.0%0.0%02.0%1.0%0.0%0.0%0.0%0.2%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%01.9%1.0%0.0%0.2%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.9%1.2%1
.0%0.0%0.0%0.0%0.0%0.0%02.0%1.0%0.0%0.0%0.2%1
.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.0%0.2%1
.0%0.0%0.0%0.0%0.0%02.0%1.0%0.0%0.0%0.0%0.2%1
.0%0.0%0.0%0.0%0.0%0.0%02.0%1.0%0.0%0.0%0.2%1
.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.0%0.2%1
.0%0.0%01.8%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%1
.0%01.5%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%1
Q27e. Where do you or members of your household normally go to a pub/ bar/ nightclub/ music venue?
(c…
J11385 Warwick Household Survey - Weighted Results Tabulations by Zone RMG:Clarity July 2013 Page 88
%Num
%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321
ZoneBase: Those going to pub/ bar/ nightclub
Tanworth-in-Arden
The Black Boy, Warwick Road, Knowle, Solihull
The Malt Shovel, Barston Lane, Barston
The Moorings, Myton Road, Leamington Spa
The Red Lion, Hunningham
Uston
Village near Lemington
Wales
Other
.0%0.0%0.0%0.0%0.0%0.0%0.0%01.9%1.0%0.0%0.2%1
.0%0.0%0.0%0.0%0.0%02.0%1.0%0.0%0.0%0.0%0.2%1
.0%0.0%0.0%0.0%0.0%0.0%02.0%1.0%0.0%0.0%0.2%1
.0%0.0%0.0%0.0%0.0%02.0%1.0%0.0%0.0%0.0%0.2%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%01.9%1.0%0.0%0.2%1
.0%0.0%01.8%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%1
.0%0.0%01.8%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%1
.0%0.0%01.8%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%1
Q27e. Where do you or members of your household normally go to a pub/ bar/ nightclub/ music venue?
%Num
%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321
ZoneBase: Those going to restaurant
Base: Those going to restaurant
Leamington Spa Town Centre
Kenilworth Town Centre
Stratford-upon-Avon
Coventry
Warwick Town Centre
Solihull
Rugby
Knowle
Banbury
Nuneaton
Alcester
Birmingham - Acocks Green
Daventry
.0%0.0%0.0%0.0%0.0%01.6%1.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.3%1.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.3%1.0%0.1%1
.0%0.0%0.0%0.0%0.9%11.6%1.0%0.0%0.0%0.0%0.3%2
.0%0.0%0.0%0.0%0.0%0.0%03.6%2.0%01.3%1.0%0.4%3
.0%01.2%15.5%4.0%0.0%0.0%0.0%0.0%0.0%0.0%0.7%5
.0%0.0%0.0%0.0%0.0%020.3%133.6%2.0%0.0%0.0%02.0%15
1.9%1.0%020.5%151.6%1.9%1.0%0.0%0.0%0.0%0.0%02.4%18
5.8%313.1%1113.7%103.2%2.9%11.6%15.5%37.9%646.8%378.3%710.9%81
.0%0.0%01.4%14.8%347.3%5334.4%22.0%02.6%23.8%31.2%111.5%85
53.8%2859.5%504.1%31.6%1.0%0.0%0.0%0.0%02.5%22.4%211.6%86
1.9%11.2%16.8%573.0%4623.2%263.1%21.8%11.3%15.1%43.6%312.1%90
7.7%42.4%21.4%17.9%510.7%1212.5%849.1%2773.7%5619.0%1565.5%5524.9%185
100.0%52100.0%84100.0%73100.0%63100.0%112100.0%64100.0%55100.0%76100.0%79100.0%84100.0%742
Q27f. Where do you or members of your household normally go to a restaurant?
(c…
J11385 Warwick Household Survey - Weighted Results Tabulations by Zone RMG:Clarity July 2013 Page 89
%Num
%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321
ZoneBase: Those going to restaurant
Varies
Henley-in-Arden
Warwickshire
Southam
Birmingham
Holiday locations
Dorridge
Earlswood
Hampton Lucy
Lapworth
Wellesbourne
Alderminster
Baginton
Dunchurch
Gaydon
Hockley Heath
Leicester
London
Preston Bagot
Priors Hardwick
Radford Semele
Welford-upon-Avon
Balsall Common
Barford
Bascott
Beef, Warwick Road, Kenilworth
Bicester
Bishops Tachbrook
Bistrot Pierre, Park Street, Leamington Spa
Bourton
Bristol
Bromsgrove
Bubbinhal
Burford
Chadwick End
Cheltnam
Cornwall
Cotswolds
Cubbington
Other
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.2%1.1%1
1.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.9%1.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.2%1.1%1
.0%0.0%01.4%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%01.3%1.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.9%1.0%0.0%0.0%0.0%0.0%0.1%1
.0%01.2%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.2%1.1%1
.0%0.0%0.0%0.0%0.9%1.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.3%1.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%01.8%1.0%0.0%0.0%0.1%1
1.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.9%1.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%01.8%1.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.3%1.0%0.1%1
.0%0.0%0.0%0.0%0.9%1.0%0.0%0.0%0.0%0.0%0.1%1
.0%01.2%1.0%0.0%0.0%0.0%0.0%0.0%0.0%01.2%1.3%2
.0%0.0%0.0%0.0%0.0%0.0%0.0%01.3%11.3%1.0%0.3%2
.0%0.0%0.0%0.0%0.9%1.0%01.8%1.0%0.0%0.0%0.3%2
.0%0.0%01.4%1.0%0.9%1.0%0.0%0.0%0.0%0.0%0.3%2
.0%01.2%1.0%0.0%0.0%01.6%1.0%0.0%0.0%0.0%0.3%2
.0%0.0%0.0%0.0%01.8%2.0%0.0%0.0%0.0%0.0%0.3%2
.0%0.0%02.7%2.0%0.0%0.0%0.0%0.0%0.0%0.0%0.3%2
1.9%1.0%0.0%0.0%0.0%0.0%0.0%01.3%1.0%0.0%0.3%2
.0%0.0%0.0%0.0%0.0%03.1%2.0%0.0%0.0%0.0%0.3%2
.0%0.0%0.0%0.0%0.9%1.0%0.0%0.0%0.0%01.2%1.3%2
.0%02.4%2.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.3%2
5.8%3.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.4%3
.0%0.0%04.1%3.0%0.0%0.0%0.0%0.0%0.0%0.0%0.4%3
1.9%12.4%2.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.4%3
.0%0.0%04.1%3.0%0.0%0.0%0.0%0.0%0.0%0.0%0.4%3
.0%0.0%04.1%3.0%0.0%0.0%0.0%0.0%0.0%0.0%0.4%3
.0%0.0%0.0%01.6%1.0%0.0%01.8%1.0%01.3%11.2%1.5%4
.0%0.0%02.7%2.0%0.0%0.0%01.8%1.0%01.3%11.2%1.7%5
.0%0.0%0.0%0.0%0.9%1.0%09.1%5.0%0.0%0.0%0.8%6
.0%02.4%22.7%23.2%2.9%1.0%03.6%2.0%02.5%22.4%21.8%13
.0%03.6%312.3%9.0%0.9%1.0%01.8%1.0%0.0%0.0%01.9%14
3.8%2.0%08.2%63.2%22.7%34.7%35.5%35.3%46.3%53.6%34.2%31
Q27f. Where do you or members of your household normally go to a restaurant?
(c…J11385 Warwick Household Survey - Weighted Results Tabulations by Zone RMG:Clarity July 2013 Page 90
%Num
%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321
ZoneBase: Those going to restaurant
Devon
Ettington
Evesham
Finsthorpe
Frankie & Benny's, Junction One Retail Park, Rugby
Harlow
Kent
Kineton
Kings Lynn
Kytes Hardwick
Long Itchington
Loughborough
Lutterworth
Milton Lindsay
Norfolk
North Wales
Outskirts of Coventry
Pershore
Pillerton Priors
Princethorpe
Priors Marston
Rothley, Leicestershire
Rugley
Salisbury
Shipston-on-Stour
Shreway
Stockton
Stratford Road, Warwick
Sutton Coldfield
The Abbey Hotel, Dagnell End Road, Redditch
The Forest Hotel, Station Approach, Dorridge
The Friendly Inn, Main Street, Frankton, Rugby
The King's Head, Warwick Road, Wellesbourne
Other
1.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%01.6%1.0%0.0%0.0%0.0%0.1%1
.0%0.0%01.4%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%01.2%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.9%1.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.3%1.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%01.8%1.0%0.0%0.0%0.1%1
.0%01.2%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%01.2%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.2%1.1%1
.0%0.0%01.4%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%01.2%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%01.6%1.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%01.6%1.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%01.6%1.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%01.3%1.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.9%1.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%01.3%1.0%0.0%0.1%1
.0%01.2%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%01.2%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%01.3%1.0%0.0%0.1%1
.0%01.2%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%01.8%1.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%01.6%1.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.2%1.1%1
1.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.3%1.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%01.8%1.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%01.6%1.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%01.6%1.0%0.0%0.0%0.0%0.1%1
1.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
1.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%01.6%1.0%0.0%0.0%0.0%0.1%1
Q27f. Where do you or members of your household normally go to a restaurant?
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J11385 Warwick Household Survey - Weighted Results Tabulations by Zone RMG:Clarity July 2013 Page 91
%Num
%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321
ZoneBase: Those going to restaurant
The Moorings, Myton Road, Leamington Spa
The Shoulder of Mutton, Brookside, Rugby
Tiddington
Ufton
Warwick / Leamington Spa
Whichford
Woolston
Worcester
Other
1.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%01.6%1.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.2%1.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%01.3%1.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%01.8%1.0%0.0%0.0%0.1%1
1.9%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%01.6%1.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%01.3%1.0%0.0%0.1%1
Q27f. Where do you or members of your household normally go to a restaurant?
%Num
%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321
ZoneBase: Those going tenpin bowling
Base: Those going tenpin bowling
Tenpin Bowling, Leamington Spa
Tenpin Bowling, Cross Point, Business Park, Coventry
Hollywood Bowl, Park Way, Rubery
Rugby Super Bowl, Junction One Retail Park, Rugby
Walsgrave Triangle, Coventry
Acocks Green Complex, Solihull
Electric Cinema, Station Street, Birmingham
Local club, Thatchbrook
Spain
Tamworth
Varies
Other
.0%0.0%0.0%0.0%04.5%1.0%0.0%0.0%0.0%0.0%0.7%1
.0%0.0%0.0%0.0%04.5%1.0%0.0%0.0%0.0%0.0%0.7%1
.0%0.0%09.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.7%1
.0%0.0%0.0%0.0%0.0%0.0%07.1%1.0%0.0%0.0%0.7%1
.0%0.0%09.1%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.7%1
.0%0.0%0.0%0.0%0.0%08.3%1.0%0.0%0.0%0.0%0.7%1
.0%0.0%0.0%0.0%04.5%18.3%1.0%0.0%0.0%0.0%01.4%2
.0%0.0%0.0%0.0%0.0%0.0%021.4%3.0%0.0%0.0%02.1%3
.0%0.0%0.0%0.0%04.5%1.0%07.1%1.0%0.0%0.0%01.4%2
.0%0.0%09.1%1.0%077.3%1758.3%7.0%0.0%010.5%2.0%019.3%27
100.0%11100.0%1072.7%8100.0%74.5%125.0%364.3%9100.0%2189.5%17100.0%1371.4%100
100.0%11100.0%10100.0%11100.0%7100.0%22100.0%12100.0%14100.0%21100.0%19100.0%13100.0%140
Q27g. Where do you or members of your household normally go tenpin bowling?
%Num
%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321
ZoneBase: Those going for other leisure activities
Base: Those going for other leisure activities
100.0%4100.0%2100.0%7100.0%7100.0%6100.0%5100.0%3100.0%4100.0%7100.0%3100.0%48
Q27h. Where do you or members of your household normally go for other leisure activities?
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J11385 Warwick Household Survey - Weighted Results Tabulations by Zone RMG:Clarity July 2013 Page 92
%Num
%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321
ZoneBase: Those going for other leisure activities
Kenilworth Town Centre
Warwick Town Centre
Leamington Spa Town Centre
Coventry
Stratford-upon-Avon
Banbury
Solihull
Varies
Ardencote Manor, The Cumsey, Lye Green Road, Warwick
Brandon
Claverdon
Cotswolds
Finham
Gaydon
Kings Norton Golf Club, Birmingham
Marykirk, Aberdeenshire
Newbold Comyn Leisure Centre, Leamington Spa
Offchurch
River Avon
Skydome Arena, Coventry
Snowdonia National Park
Southam
Stoneley
Tanworth-in-Arden
Warwick Racecourse, Hampton Street, Warwick
West Midlands Golf Club, Marsh House Farm Lane, Solihull
Wootton Wawen
Other
.0%050.0%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%02.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%014.3%1.0%02.1%1
.0%0.0%014.3%1.0%0.0%0.0%0.0%0.0%0.0%0.0%02.1%1
.0%0.0%014.3%1.0%0.0%0.0%0.0%0.0%0.0%0.0%02.1%1
25.0%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%02.1%1
.0%0.0%0.0%0.0%0.0%0.0%033.3%1.0%0.0%0.0%02.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%025.0%1.0%0.0%02.1%1
.0%0.0%0.0%0.0%0.0%020.0%1.0%0.0%0.0%0.0%02.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%025.0%1.0%0.0%02.1%1
.0%0.0%0.0%0.0%0.0%0.0%033.3%1.0%0.0%0.0%02.1%1
.0%0.0%0.0%0.0%0.0%0.0%0.0%025.0%1.0%0.0%02.1%1
.0%0.0%0.0%0.0%0.0%020.0%1.0%0.0%0.0%0.0%02.1%1
.0%0.0%014.3%1.0%0.0%0.0%0.0%0.0%0.0%0.0%02.1%1
25.0%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%02.1%1
.0%0.0%0.0%0.0%016.7%1.0%0.0%0.0%0.0%0.0%02.1%1
.0%050.0%1.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%02.1%1
.0%0.0%014.3%1.0%0.0%0.0%0.0%0.0%0.0%0.0%02.1%1
.0%0.0%0.0%0.0%0.0%020.0%1.0%0.0%0.0%0.0%02.1%1
.0%0.0%014.3%1.0%0.0%0.0%0.0%0.0%0.0%0.0%02.1%1
.0%0.0%014.3%114.3%133.3%240.0%2.0%0.0%0.0%033.3%114.6%7
.0%0.0%014.3%1.0%0.0%0.0%0.0%0.0%0.0%0.0%02.1%1
.0%0.0%0.0%0.0%0.0%0.0%033.3%1.0%0.0%0.0%02.1%1
50.0%2.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%04.2%2
.0%0.0%0.0%0.0%050.0%3.0%0.0%0.0%0.0%0.0%06.3%3
.0%0.0%0.0%0.0%0.0%0.0%0.0%025.0%114.3%166.7%28.3%4
.0%0.0%0.0%014.3%1.0%0.0%0.0%0.0%057.1%4.0%010.4%5
.0%0.0%0.0%071.4%5.0%0.0%0.0%0.0%014.3%1.0%012.5%6
Q27h. Where do you or members of your household normally go for other leisure activities?
%Num
%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321
ZoneBase: All respondents
Base: All respondents
18 - 24 years
25 - 34 years
35 - 44 years 5.3%45.5%67.5%72.5%24.9%75.9%53.2%310.4%117.6%84.6%55.8%58
.0%0.9%1.0%0.0%0.0%03.5%3.0%02.8%31.0%1.0%0.8%8
.0%02.7%32.2%21.2%12.1%3.0%0.0%0.9%11.9%2.9%11.3%13
100.0%75100.0%110100.0%93100.0%81100.0%143100.0%85100.0%93100.0%106100.0%105100.0%109100.0%1000
Q28. Age group of respondent
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J11385 Warwick Household Survey - Weighted Results Tabulations by Zone RMG:Clarity July 2013 Page 93
%Num
%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321
ZoneBase: All respondents
45 - 54 years
55 - 64 years
65 years or above
Refused 9.3%77.3%82.2%28.6%72.8%410.6%98.6%83.8%47.6%85.5%66.3%63
49.3%3760.9%6753.8%5060.5%4958.0%8354.1%4650.5%4745.3%4847.6%5058.7%6454.1%541
18.7%1420.9%2320.4%1916.0%1317.5%2512.9%1121.5%2019.8%2116.2%1718.3%2018.3%183
17.3%131.8%214.0%1311.1%914.7%2112.9%1116.1%1517.0%1818.1%1911.9%1313.4%134
Q28. Age group of respondent
%Num
%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321
ZoneBase: All respondents
Base: All respondents
A/B
C1
C2
D/E
Refused 10.7%810.0%115.4%511.1%93.5%510.6%99.7%93.8%48.6%99.2%107.9%79
6.7%511.8%137.5%73.7%35.6%87.1%67.5%716.0%1710.5%1110.1%118.8%88
20.0%1520.0%2219.4%1818.5%1523.8%3429.4%2520.4%1926.4%2817.1%1823.9%2622.0%220
36.0%2735.5%3945.2%4240.7%3351.0%7338.8%3341.9%3941.5%4442.9%4541.3%4542.0%420
26.7%2022.7%2522.6%2125.9%2116.1%2314.1%1220.4%1912.3%1321.0%2215.6%1719.3%193
100.0%75100.0%110100.0%93100.0%81100.0%143100.0%85100.0%93100.0%106100.0%105100.0%109100.0%1000
Q29. SEG of chief wage earner
%Num
%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321
ZoneBase: All respondents
Base: All respondents
One
Two
Three
Four or more
Refused
None
One
Two
Three
Four or more
Refused
Adults aged 16 years and over
Children aged 15 years and under
12.0%99.1%102.2%29.9%82.8%49.4%88.6%85.7%63.8%47.3%86.7%67
.0%0.0%0.0%0.0%0.0%01.2%1.0%0.0%0.0%0.0%0.1%1
.0%0.0%0.0%0.0%01.4%2.0%0.0%0.0%0.0%0.0%0.2%2
6.7%5.9%16.5%62.5%24.2%61.2%13.2%310.4%1111.4%122.8%35.0%50
5.3%44.5%54.3%43.7%34.9%77.1%64.3%45.7%64.8%55.5%65.0%50
76.0%5785.5%9487.1%8184.0%6886.7%12481.2%6983.9%7878.3%8380.0%8484.4%9283.0%830
12.0%910.0%112.2%29.9%83.5%59.4%88.6%85.7%63.8%46.4%76.8%68
2.7%25.5%64.3%44.9%42.8%44.7%47.5%73.8%47.6%87.3%85.1%51
12.0%912.7%147.5%77.4%613.3%1910.6%911.8%1117.9%1917.1%186.4%711.9%119
46.7%3538.2%4258.1%5444.4%3648.3%6943.5%3745.2%4243.4%4642.9%4549.5%5446.0%460
26.7%2033.6%3728.0%2633.3%2732.2%4631.8%2726.9%2529.2%3128.6%3030.3%3330.2%302
100.0%75100.0%110100.0%93100.0%81100.0%143100.0%85100.0%93100.0%106100.0%105100.0%109100.0%1000
Q30. Number of people in the household aged:
%Num
%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321
ZoneBase: All respondents
Base: All respondents
None
One
Two 29.3%2234.5%3839.8%3725.9%2133.6%4828.2%2429.0%2731.1%3328.6%3018.3%2030.0%300
37.3%2837.3%4135.5%3344.4%3642.7%6140.0%3441.9%3944.3%4742.9%4552.3%5742.1%421
12.0%915.5%1710.8%1013.6%1113.3%1912.9%119.7%914.2%1515.2%1613.8%1513.2%132
100.0%75100.0%110100.0%93100.0%81100.0%143100.0%85100.0%93100.0%106100.0%105100.0%109100.0%1000
Q31. Number of cars in the household
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%Num
%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321
ZoneBase: All respondents
Three or more
Refused 12.0%98.2%93.2%311.1%95.6%810.6%97.5%77.5%83.8%47.3%87.4%74
9.3%74.5%510.8%104.9%44.9%78.2%711.8%112.8%39.5%108.3%97.3%73
Q31. Number of cars in the household
%Num
%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321
ZoneBase: All respondents
Base: All respondents
Yes
No 26.7%2034.5%3829.0%2733.3%2727.3%3934.1%2930.1%2842.5%4528.6%3027.5%3031.3%313
73.3%5565.5%7271.0%6666.7%5472.7%10465.9%5669.9%6557.5%6171.4%7572.5%7968.7%687
100.0%75100.0%110100.0%93100.0%81100.0%143100.0%85100.0%93100.0%106100.0%105100.0%109100.0%1000
Q32. Would you be willing to be recontacted for future quality control purposes?
%Num
%Num %Num %Num %Num %Num %Num %Num %Num %Num %Num10987654321
ZoneBase: All respondents
Base: All respondents
Male
Female 74.7%5672.7%8063.4%5961.7%5074.1%10665.9%5664.5%6069.8%7463.8%6764.2%7067.8%678
25.3%1927.3%3036.6%3438.3%3125.9%3734.1%2935.5%3330.2%3236.2%3835.8%3932.2%322
100.0%75100.0%110100.0%93100.0%81100.0%143100.0%85100.0%93100.0%106100.0%105100.0%109100.0%1000
Q33. Gender of respondent
J11385 Warwick Household Survey - Weighted Results Tabulations by Zone RMG:Clarity July 2013 Page 95