Presented by the Y.E.S. Team

Tobacco companies agreed 10 years ago not to target youth in their advertising, but …

Youth are still being reached through glamorous images used in movies.

New research suggests that young people may be influenced to smoke by movies they saw

in early childhood.

Movies rated “G,” “PG” and “PG-13”have almost 80% of smoking scenes.

The study focused on 2,200 students ages 9 through 12.

Researchers conducted interviews with

children and their parents to track whether the kids had smoked in the

past.

List of Movies Used

Rated “PG-13”

40%Rated “R”

40%

Rated “PG”15% Rated “G”

5%

Smoking Occurrences in Movies

Rated “PG-13”

60%

Rated “G” and “PG”

19%

Rated “R”21%

By the third survey:

10% of kids had started to smoke

On average viewed about 37 films

Average exposure to almost 150 smoking occurrences

Children who may have seen smoking scenes at a

preschool age were as likely to pick up a

cigarette as those who had seen such scenes at a

later age.

“Bad language never killed anybody.”

kids-in-mind.comsmokefreemovies.ucsf.edu

Smoking in movies has doubled since 1982.

Smoking is NOT glamorous.

Yellow teeth and fingers

Lip, lung, tongue cancer

Wrinkles

Smoking half pack of cigarettes a day=

$1,000 a year.

Secondhand smoke contains 4,000 chemicals: Carbon monoxide Formaldehyde Chromium Arsenic