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Presented By: Sile Corbett Supervisor: Dr. Catriona Murphy
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Authenticity within Tourism - A case study perspective
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Structure of Presentation
Aims and objectives
Literature Review
Data Analysis
Conclusions and Recommendations
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Aims and Objectives
Investigate authenticity with regard to a cultural attraction
Fill a void in this research topicExamine authenticity and cultural tourismInvestigate the relationship of authenticity
within tourismUnderstand the importance of authenticity in
cultural tourism
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Literature Review
Cultural Tourism is defined as the “The movement of persons to cultural
attractions away from their normal place of residence, with the intention to gather new information and experiences to satisfy their cultural needs” (Richards 1996)
The WTO has stated that cultural tourism is one of the fastest growing industry in recent times
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Authenticity
MacCannell first introduced the concept of authenticity
Authenticity, or at the least the perception of it, is an important attribute (Cohen, 1988, Boniface and Fowler, 1993; Waitt, 2000).
Smith (1989) defines it as “a desired
experience or benefit associated with certain types of tourism destinations. It is presumed to be the result of an encounter with true, un- commercialised, everyday life in a culture different than that of the visitor”
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Authenticity Within Tourism
Objective Authenticity
Constructive Authenticity
Existential authenticity
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Methodology
Deductive Reasoning was utilised
Approach Method
Quantitative Questionnaires
Qualitative Interviews
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Are you aware of the concept authenticity? (Figure 1)
Using words or phrases could you define authenticity ? (Figure 2)
40%
60%
No Yes
unspoilt
orginal
undistru
bted
depict
ed fr
om the e
ra
natural
geninue
real
true
not false
accurat
e0
0.02
0.04
0.06
0.08
0.1
0.12
0.14
0.16
Data Analysis (Questionnaires)
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Data Analysis
Would you consider Bunratty Castle an authentic
attraction? (Figure 3)
1 20
0.1
0.2
0.3
0.4
0.5
0.6
0.7
0.8
0.980%
20%
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Data Analysis
Reasons why it is considered an authentic attraction (Figure 4)
Smell of turf
burning
Old Fashione
d
Bean an Tis
Baking
Traditional Irish stories
Characters
within the Park
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The house and shops within the Folk Park add to the authentic experience? (Figure 5)
The Castle appeared more authentic then the Folk Park?(Figure 6)
Strongly disagree
Agree Undecided Disagree Strongly agree
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Strong
ly di
sagr
ee
Agree
Undec
ided
Disagr
ee
Strong
ly ag
ree
0%
10%
20%
30%
40%
50%
60%
Data Analysis (Questionnaires)
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Data Analysis
Are any of the following motivations on why you visited BC& FP (Figure 7)
28%
40%
20%
12%
Discover Irish history Culture and authenticity Recognise the architecture (cas-tle, houses etc)Reputation of been a Medieval Castle
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Findings From Questionnaires
Respondents familiar with concept
Bunratty Castle is considered an authentic attraction
More educated
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Marie Slattery Aodhgan Behan
Understood authenticity
Consider the attraction authentic
Awareness of authentic
experiences been provided
Additional events enhance
authenticity
Understood authenticity
Considered the attraction authentic
Aware of authentic experiences been
provided
Additional events enhance
authentic
Data Analysis Interviews
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Findings from Interviews
Clear and concise definitions
Common theme that the attraction is authentic
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Conclusions
Authenticity always been discussed
The concept is becoming increasingly important within the industry
Majority of respondents were aware of the authenticity Authenticity is a motivation
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Recommendations
Need for future research
Regular reviews are needed
Preservation of culture and heritage is necessary
National Organisations
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Overview of presentation
Aims and objectives
Literature Review
Data Analysis
Conclusions and Recommendations