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Presented by Sharon Zeiler BSc RD MBA. Healthy Eating is in Store for You TM HESY for short!. Co-sponsored by Dietitians of Canada and Canadian Diabetes Association Made possible through the Health Canada National Diabetes Strategy. The Nine Collaborators. - PowerPoint PPT Presentation
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Presented by Sharon Zeiler BSc RD MBA
Healthy Eating is in Store for
YouTM
HESY for short!• Co-sponsored by Dietitians of Canada and Canadian Diabetes Association
• Made possible through the Health Canada National Diabetes Strategy
The Nine Collaborators•Canadian Council of Grocery Distributors
•Canadian Home Economics Association
•Canadian Public Health Association
•Consumers’ Association of Canada
•Food and Consumer Products Manufacturers of Canada
•Heart and Stroke Foundation of Canada - Health Check
ProgramTM
•Kraft Canada Inc.
•National Institute of Nutrition
•Shop Smart Tours Inc.
Project Objectives
• Consumers will develop and/or enhance label
reading knowledge and skills
• Consumers will apply knowledge to select
healthy food choices
• DC and CDA recognized as trusted sources of
labelling information
•Box and Tin
•Label/Nutrition Facts Table
•Apple
•Rainbow
Logo Elements
Project Outputs
• Environmental Scan
• Add Value Through In-Store Nutrition Education
• Resource Kit
• Interactive Inventory
• Virtual Grocery Store
• Evaluation
Canada Gazette 2 Released January 1, 2003
Includes the regulations for:
• Content of the nutrition information on the packaged food label
• Format of the label
• Health Claims that can be made
HESY Target Audience
• Adult women with families• Low income Canadians and those with low
literacy• Seniors on limited and fixed incomes• Those with or at risk for type 2 diabetes• Intermediary targets: community health
educators, manufacturers, grocery retailers
HESY Features
• Web enabled• Community based and/or point of
purchase• Useful for those with literacy challenges• Teach application of knowledge• Available in French & English
Environmental Scan 2001
• Search for existing/ information on nutrition labelling
• Little evaluation has been done; there was little creativity
• Limited use of Internet as a learning and teaching medium; high to very high literacy level
• HESY Evaluation showed the scan was useful
Add Value Through In-Store Nutrition Education
• Interviewed retailers, manufacturers• Promotes opportunities/benefits for
grocery retail managers to partner with community health educators
• Available on HESY website
HESY Education Resources Development process
• Creative development team
• Resources Sub-committee
• Advisory Committee
• Two rounds of focus testing (9 tests in all, including 2 tests in French)
• Final resources
Materials galore!Instructor
materials
• Instructor’s Guide
• Advertising flyer
• Overview flyer
• Overview PowerPoint
presentation
Consumer
materials• 6 Fact Sheets
• 4 FAQ Sheets
• 8 Activity Sheets
• Consumer brochure
Download from www.healthyeatingisinstore.ca
www.faitesprovisiondesainealimentation.ca
Instructor Overview Flyer
Print and distribute(or e-mail) to colleagues.
Encourage them to promote the HESY program and materials.
Fact Sheets
NutrientsHealth claimsNutrient content claimsIngredient listNutrition Facts table% Daily ValueServing size
6 Fact Sheets introduce consumers to:
FAQ Sheets
1. Nutrient content claims2. Words to watch for (on the ingredient list)3. The importance of nutrients
For people with diabetes:4. Sugar claims
Advertising Flyer
• Pop in your details.
• Distribute to advertising upcoming workshops, tours and events.
Find out how nutrients can affect your health. Become more informed about nutrition claims. Unravel the mysteries of percent Daily Value (% Daily Value). Learn how to compare and choose packaged foods for good health.
Learn about the nutrition informationon packaged food labels.
When: Replace this text with your text.
Where: Replace this text with your text.
To register: Replace this text with your text.
For more information: Replace this text with your text.
Visit www.healthyeatinginstore.com
How can you get started?
Visit www.healthyeatingisinstore.ca[OR]
www.faitesprovisiondesainealimentation.ca
Point and click!
The Website
HESY Evaluation Overview
Did the Resource Kit Work?
4.2% DV comparison
4.4Serving size = calories and nutrients
3.8Relation to CFGHE
4.7Label and informed choice
4.7Ingredient list
4.2Nutrient content claims Did the Resource Kit Work?
4.0Health claims
Mean*Concepts
*of a possible 5.0
Did the Resource Kit Work?
Concept Mean*
Nutrition facts box and choices 4.7
Likelihood of using %DV 3.9
Likelihood of using nutrition information 4.5
What calories are 3.5
* of a possible 5.0
Interactive InventoryWhat is it?
• Web enabled resource data bank
• Search and submit - a dynamic support to nutrition educators
• Evaluation will take place through an online survey
Virtual Grocery Store
•Evaluation- Online Voluntary survey
•Scores will be tabulated by target group
HESY Dissemination
Overview
Dissemination Strategy
• DC Members in Action electronic newsletter
-monthly update from June, 2001
• Mailing re website to DC & CDA membership
-March, 2003
• Collaborators sent all communication pieces
-distribute through their networks
• Listing on Health Canada website, labelling
• Communication channels
How can you benefit?
www.healthyeatingisinstore.ca
www.faitesprovisiondesainealimentation.ca