Presented By: Sabina Dossaliyeva, Alex Lacey, Ericka Martin

Retailing, the High-Tech Way

Outline• Dramatic Shift• Search Discoveries • Tailored For Women • In & Out Quickly • Custom Coupons • Inducements to Spend • Closely Watching • Who is Going High Tech?• Questions• Sources

Dramatic Shift

• Technology differentiation advantage

• Must-have rather than nice-to-have

• Spend on average $76 million

Search Discoveries

Purchase histories can tell much more about the customer

Readjusting the products

Example:

Wal-Mart

• Use the software to monitor the Internet users

• Pet merchandise

Tailored For Women

RFID Tags

Best Buy• Study found that women are underserved

• Responded with concept stores tailored to women’s needs

In & Out Quickly

Brickstream customer management service

Alerts manager if more than five customers are in line

Five is the magic number

•Wells Fargo

•Bank of America

Custom Coupons Store loyalty cards track each customer’s purchases and generate coupons specifically for them, according to what they buy most often

Gets customers to shop in their stores by providing them with discounts on what they know they like

Examples:

• Albertson’s Preferred Card

• Safeway Club Card

• Fred Meyer Rewards Card

Inducements to Spend

Stores are using technology to get customers to spend more time in the store and enjoy their retail experience

• Stores can use the internet to download the latest music for their target market

• They keep the ambiance just right with automatic lighting and sensors for temperature to keep customers comfortable

Closely Watching

Oracle is in the process of designing a program that will help retail stores show their customers which colors from one designer exactly match another designers clothes

They will be able to match the exact shade, giving the retailer more opportunities to sell

Example: Nordstrom

Who is Going High Tech?

Bank of America: Teller management system

Best Buy: Concept stores

Wal-Mart: Customer search monitoring software

IHOP: Demographic mapping software

Questions

Would you spend more time in a store if there were comfortable chairs, free coffee, or other amenities?

How would you feel about advertising that is tailored to you personally?

SourcesArticle:http://www.businessweek.com/technology/content/jul2005/tc2005076_5703.htm

Videos:http://it-it.facebook.com/video/video.php?v=1089110302870

http://vimeo.com/970810

http://www.youtube.com/watch?v=PCPpG5rq80A

http://www.youtube.com/watch?v=nQbVD5hlddk

http://www.youtube.com/watch?v=aTk4RYYxo_s