Presented by: Rebecca Priest Senior Director of Emerging Technologies & Strategic Grant Development...
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The State of Collaboration in Grant Proposal Development Presented by: Rebecca Priest Senior Director of Emerging Technologies & Strategic Grant Development Stark State College
Presented by: Rebecca Priest Senior Director of Emerging Technologies & Strategic Grant Development Stark State College
Presented by: Rebecca Priest Senior Director of Emerging
Technologies & Strategic Grant Development Stark State
College
Slide 2
The State of Collaboration... 1. Its a smart thing to do 2. Its
welcomed by many funding sources 3. Its sometimes required by
funding sources
Slide 3
Why is collaboration smart? It can strengthen your
proposal/project It can make your funding source think they are
getting a bigger bang for their buck It can broaden the scope of
your project It can make your project have greater impact It can
lead to relationship growth with partner organizations
Slide 4
Example of my last point: Stark State Colleges partnership with
Rolls-Royce Fuel Cell Systems (US), Inc. (RRFCS)
Slide 5
It started in 2002 with the following organizations talking
with each other: SOFCo-EFS, Stark Development Board, Stark State
College and Case Western Reserve University Together we sought and
received $3.35M of Ohio Third Frontier funds to build a Fuel Cell
Prototyping Center on Stark States campus Since 2002, that $3.35M
has grown to $21M+ in fuel cell-related projects on our campus
Slide 6
The result? Stark State... Developed a fuel cell option in MET
Coordinates the 5-state Great Lakes Fuel Cell Education Partnership
funded by National Science Foundation Leases FCPC to RRFCS-US, now
the companys global headquarters
Slide 7
Fuel Cell Prototyping Center
Slide 8
Expanded FCPC to enable RRFCS to expand its R&D capacity
Renovated our Advanced Technology Center to enable Contained
Energy, Inc. and Lockheed Martin to conduct fuel cell research on
campus Received grant support from Ohios Third Frontier Program,
State Legislature; OBR; NSF; and U.S. Departments of Education,
Energy, Defense and SBA
Slide 9
Its amazing what can happen when a few organizations start
talking... and decide to collaborate.
Slide 10
Other grant partnerships weve been part of Great Lakes Fuel
Cell Education Partnership Penn State University Lansing Community
College (MI) Kettering University (MI) Rennselear University (NY)
Vincennes University (IN) Business partners in multiple states
Slide 11
Expanding Capacity in Healthcare Occupations (DOL CBJTG)
Partnership includes: Holmes, Medina, Stark, Summit, Tuscarawas and
Wayne County WIAs Stark Development Board 5 area hospitals Tech
Prep Consortium 2 Adult Career & Technical Education providers
2 university partners
Slide 12
DOL Green Jobs Collaborative Proposal encompassed 16-county NE
Ohio region United Labor Agency (Cleveland) Great Lakes Wind
Network Cuyahoga Community College Eastern Gateway Community
College Lakeland Community College Lorain County Community College
United Auto Workers, Region 2B ODOD, OBR
Slide 13
Other organizations weve collaborated with... WIA/WIB Stark Co.
Education Service Center Stark Education Partnership UA, KSU,
Toledo, OSU First Energy NOCHE, MAGNET Defense Metals Technology
Center (SSC)
Slide 14
An early partnership with Diebold, Inc.
Slide 15
Some new partnerships under development The Timken Co., Canton
bearings for wind turbines Kohler Coating, Canton corrugating
packaging processes Will-Burt Co., Orrville portable telescoping
mast for military apps
Slide 16
Characteristics of a successful grant seeker: Salesmanship
Communication skills Ingenuity & flexibility Research skills
Administrative skills (well organized) Human relations skills Good
follow-through Perseverance & dedication Persistent
Slide 17
Stark States grant system Mission of Strategic Grant
Development Office is to link institutional needs with available
resources The primary responsibility for development of a proposal
lies within the administrative structure of the division in which
the project takes place. The responsibility of the Strategic Grant
Development Office is to assist faculty and staff in translating
the idea into a plan.assist with the development of a
proposal.assist with budget construction.
Slide 18
Our internal process Develop idea Gain support for your project
idea from people who count Submit Application to Develop Project
with Grant Support to Strategic Grants Office signed by dean of
area where project is being initiated Receive approval of Executive
Council before proceeding
Slide 19
How ideas evolve Grant proposals generally get developed by 1
of 2 ways: To resolve a problem or because someone has an idea for
doing something different or better OR Because funding is available
and an organization decides to develop a project that addresses the
goals of that funding opportunity
Slide 20
Grant seeking is 6-step process Identifying or recognizing a
problem Generating an idea to solve the problem (the solution)
Determining if the idea furthers the mission and goals of your
organization Researching potential sponsors to find a match between
your idea and the sponsors priorities Designing, writing and
submitting a proposal that follows the sponsors guidelines
Implementing your solution to the problem
Slide 21
Questions to answer in clarifying needs/ideas: What is its
significance and scope? What are others doing to solve the need?
What aspects of the problem can we realistically attempt to solve
in the short and long term? What is the target population? Can the
benefits to the target population be measured? Is solving the need
a priority within our organization -- our community?
Slide 22
Transforming ideas into a proposal Its never too early to
start! Get organized Form a proposal design team Develop a schedule
Get started!
Slide 23
Definition of proposal A proposal is a persuasive document that
defines a problem or need, proposes solutions to that problem and
requests funding or other resources to implement the solution.
Slide 24
Types of individuals to recruit for proposal design team Task
Master Risk Taker Facilitator Stakeholder Devils Advocate Organizer
Nurturer Humorist Recorder Information Nut
Slide 25
Essential design team members Supervising administrator Project
developer/manager Resource development officer Collaborating
departments/agencies Budget specialist
Slide 26
Why use proposal design team? To create a project that will be
successfully implemented To increase quality of proposal To create
ownership in project To encourage participation To encourage
teaming and consensus building
Slide 27
What is an RFP? The most common announcement of the
availability of grant funds is called a Request for Proposal (RFP)
Other terms used for the same thing include: Guidelines SGA
(DOL)
Slide 28
How To Interpret an RFP After you have identified a promising
sponsor, you need to review its goals, priorities and RFP to
determine if it is a close enough match to take the time and effort
to prepare and submit a proposal Being selective in which ones you
pursue will most likely give you a higher funding ratio of
successfully funded projects to proposals submitted Dont spend all
of your time responding to all RFPs that remotely resemble what you
want to do. They should closely relate to your project idea.
Slide 29
Developing the proposal: what really counts The proposal The
Concept or Idea Connection to and with the Grant Maker
Slide 30
Typical proposal sequence Cover letter Title Page Abstract
Introduction Problem/Need Goals/Objectives Methodology Key
Personnel Evaluation Dissemination Future of Project Budget
Appendices
Slide 31
Typical sequence of development of proposal Problem/Need
Goals/Objectives Methodology Key Personnel Evaluation Budget Future
of Project Introduction Title Page Summary/Abstract Appendix Cover
Letter
Slide 32
Need statement You must articulate the problem in a need
statement that makes the problem and solution clear to internal and
external audiences. The statement should be a succinct, yet
persuasive, description of the problem, what you propose to do to
solve the problem and a statement of what you want the sponsor
(funding organization) to do after reading your proposal.
Slide 33
Key Point To Remember When drafting your need statement,
remember that proposals are written and projects are developed to
help people.
Slide 34
3 elements to need statement 1. Description of the problem 2.
What you and your organization plan to do to solve the problem 3.
Statement of your instrumental purpose, i.e., what you want the
sponsor to do after reading your proposal
Slide 35
Description of problem - 3 parts Context of the problem
Justification for why the problem is important to solve and
explains its scope Aspect of the problem you want to solve
Slide 36
Context of Problem Define or describe the problem so that other
people can understand it, identify with it and recognize its
importance If appropriate, describe what larger societal problem or
organizational problem your proposed project contributes to
solving
Slide 37
Justification Convince the readers that addressing this problem
is timely, compelling and urgent. Demonstrate why it is important
to solve this problem now and justify spending time, money and
energy on it. Tell the readers how large the problem is, how wide-
ranging it is and how many people are affected by it (locally and
nationally).
Slide 38
Aspect of problem you want to solve If you are choosing a large
societal problem to work on, be realistic about selecting part of
the problem to solve rather than the entire thing which you are
most likely not prepared to do
Slide 39
2 nd element of need statement What you and your organization
plan to do to solve the problem who, what, when, where, why (the so
what is provided through the entire need statement) While this
section is brief in the need statement, it provides the basis for
your project methodology that appears later on in the proposal
Slide 40
3rd element of need statement Statement of your instrumental
purpose what you want the sponsor to do after reading the proposal
What is it you want the sponsor to do after reading your proposal?
Dont forget to ask!
Slide 41
How to be compelling Rhetoric is the art of persuasion.
Determine the most effective rhetorical strategies to incorporate
in your proposal to persuade sponsors to award you a grant. There
are 3 types: Rational appeal Emotional appeal Appeal to character
and credibility of organization
Slide 42
Rational appeal It cites facts, figures and statistics to build
your case It uses deductive reasoning and inductive examples to
support claims you make Uses causal logic Most often used in
proposals to federal agencies
Slide 43
Emotional appeal Provides readers with information that enables
them to empathize or sympathize with the target audience for the
proposal Often are presented as case studies or individual profiles
which arouse the readers emotions and stimulate their desire to
help Often used in combination with rational and credibility
appeals when approaching small and mid- sized foundations
Slide 44
Character/Credibility Appeal This appeal demonstrates the
credibility and character of your organization and its ability to
provide quality project leadership based on previous successful
experiences Is absolutely necessary in proposals to federal
agencies and other large organizations, but also needs to be
incorporated into proposals to small and mid-sized foundations
Slide 45
Problem statement/need Use specific examples/statistics Sell
your program, not the organization Discuss the benefits to be
realized from your project in human terms Relate project to what
the funding agency needs to fulfill its mission Give funding agency
a reason to select your project over another one
Slide 46
More on problem statement Make sure it is reasonable in
dimension Dont make unsupported assumptions Support it with
research (give sources) Describe a national need then make it local
or vice versa Needs should relate to goals of your
organization
Slide 47
Sample of why you need to verify what your problem really is
Sometimes the surface problem is only a symptom of a more
fundamental problem
Slide 48
Difference between project goals and objectives Goal: the
result or achievement toward which effort is directed Example: To
increase the college-going rate of adults in Stark County
Objective: Something that ones actions are intended to attain or
accomplish Example: To increase the retention of minority students
by 10%/year over three years as a result of the Minority Action
Project
Slide 49
Project objectives should be... Specific concrete and discrete
activities or actions Measurable something you can quantify Agreed
upon by your project team and organization Realistic something your
organization could actually accomplish Timebound something that can
be done in a specified time period, usually within a year Evaluable
a word made up meaning something capable of being evaluated
Slide 50
Process objective vs measurable objective An objective is a
statement of the desired outcome. Example of process objective: To
buy a mobile x-ray unit. Example of measurable objective: To
decrease by 20% the incidence of respiratory disease within Stark
County by the end of 2011.
Slide 51
Other examples of measurable objectives: By offering peer
tutoring, increase by at least 25% the number of underprepared
freshmen who receive a passing grade for the first semester, as
compared to the number of underprepared freshmen who received a
passing grade for the first semester of the previous year. By the
end of each year of the grant period, to decrease by 20%, from
previous years levels, the attrition of freshmen students, as a
result of poor academic performance.
Slide 52
Project methodology Describe in detail how the project will be
conducted -- who, what, when, where and why Include how
participants will be selected and qualifications sought Format in
step-by-step time line
Slide 53
More on methodology Demonstrate that you know what others in
your field are doing, what methods work and which ones dont work.
Many believe this is the most important section of proposal; it can
separate the men from the boys (the amateurs from the
professionals).
Slide 54
Mapping out a solution It allows you and a team of others to
highlight the logic behind your ideas Use it as a method to
construct the steps in a plan Place your most promising solution in
the center of a piece of paper, circle it, then write the 2-5 major
steps needed to make this solution a reality, circle them and
connect them to the solution, keep going outward as ideas flow When
begin identifying steps you wont want to mention in the proposal,
is time to stop
Slide 55
Key personnel Select the right person to coordinate project
Hire consultants when necessary Include resumes Include position
descriptions if dont have key personnel identified
Slide 56
Evaluation Determines whether or not projects objectives have
been met and to what degree Includes baseline data used as
indicators of progress or success Two major types: summative,
formative Can be done internally or externally
Slide 57
Summative evaluation Most common Directed toward those
interested in results Conducted at conclusion of project Measures
outcomes of project Tells funding source whether or not project has
been successful
Slide 58
Formative evaluation Not directed simply toward measuring
results Is an information instrument used to indicate necessity for
adjustments in project as it progresses Particularly helpful to
project staff
Slide 59
Budget Be realistic Be as detailed as possible Make sure budget
reflects narrative Justify higher costs Give sufficient information
so reader knows costs are necessary and reasonable Check and
double-check your figures!
Slide 60
Future of Project Start thinking about it in proposal planning
stage Ties in with budget and institutional (organizational)
commitment Assure funding agency that project wont disintegrate as
soon as grant ends and that you wont be needing their support again
when funding ends.
Slide 61
Introduction May need to include background on your
organization Set the stage for remainder of proposal Put yourself
in outsiders shoes
Slide 62
Remaining elements of proposal Title Page Abstract Appendix
Cover Letter
Slide 63
Title page May be provided by funding agency If not, create
cover providing essential information
Slide 64
Abstract Makes first impression on reader Catch the readers
interest Summarize the project in a way that hasnt been done within
proposal Be succinct, but complete
Slide 65
Appendix Check with funding source to confirm if Appendix is
allowed Include only essential information not able to fit in
proposal Include Appendix items very sparingly
Slide 66
Cover letter Not always necessary or advisable If included,
talk about project in a way not done anywhere else in proposal Have
signed by CEO of organization
Slide 67
Different types of sponsors Government Independent Foundations
Operating Foundations Community Foundations Corporate Foundations
Corporations Civic Organizations
Slide 68
Grant writing tips FOLLOW THE GUIDELINES!!!!!!!!!!!!!
Slide 69
Design your proposal Break up copy with graphics type face
changes charts, tables graphs illustrations bullets color
Slide 70
More tips Demonstrate organizational commitment to project even
if not requested cash personnel time services equipment facilities
overhead
Slide 71
Still more tips Write to your audience (no jargon) Write
clearly No errors in English usage! Define acronyms, use as few as
possible Avoid redundancy and irrelevant material Appearance and
readability important
Slide 72
One more tip Write to grant readers evaluation forms as well as
to guidelines Obtain copy of evaluation forms, if available Develop
proposal to guidelines; review it to evaluation forms
Slide 73
Key criteria to be used in determining grant recipients
Qualifications of organization and key staff Compatibility of
project with funding sources goals Quality of project itself
Budget
Slide 74
Afterwards: If its a yes Celebrate!!!! Send a thank-you letter
Notify everyone who participated in proposal development Promote
project internally/externally Keep funder updated on project
developments
Slide 75
Afterwards: If its a no Notify everyone who participated in
proposal development - thank them again for their assistance
Request readers comments or verbal feedback from funding agency
personnel Dont give up! Re-work proposal and submit again
Slide 76
What to do when funded Spend money only after have received
agencys approval in writing Know when program and financial reports
are due Clarify procedures for making programmatic and budget
changes with funding agency personnel
Slide 77
Ten most common reasons grants are declined (per Ohio Grants
Guide) The organization does not meet our priorities (research
before applying) The organization is not located in our geographic
area of funding. (get guidelines before applying) The proposal does
not follow our prescribed format. (follow the guide-lines
exactly)
Slide 78
More common reasons The proposal is poorly written and
difficult to understand. (have friends and experienced people
critique the grant) The proposed budget and grant request is not
within our funding range. (research the average size of grants of
the funder.)
Slide 79
More reasons We dont know these people are they credible? (set
up an interview before submitting the proposal to let them get to
know you) The proposal doesnt seem urgent and Im not sure it will
have an impact. (study their priorities; have a skilled writer do
this section to make it grab the funder)
Slide 80
More common reasons The objectives and plan of action greatly
exceed the budget and timelines. (only promise what you can
realistically deliver for the amount requested) Weve allocated all
the money for this grant cycle. (dont take personally; this is a
fact of lifetry again)
Slide 81
And last but not least There is insufficient evidence that the
program will become self-sufficient and sustain itself after the
grant is completed. (make sure you address this issue whether the
guidelines request it or not)