NEED TO JUMPSTART YOUR PR SKILLS ?

PUBLIC RELATIONS

BOOTCAMP 201917 SEPTEMBER 2019 - 19 SEPTEMBER 2019

JW MARRIOTT HOTEL, KUALA LUMPUR

Media Relations

REGISTERNOW & GET

10%EARLY BIRD

DISCOUT

C L A I M A B L E

CL

AIMABLE

HRDF

MEA PUBLIC RELATIONS EXCELLENCE AWARDS 2013

Presented by: Our Partner :

The highly anticipated Public Relations Bootcamp™ is back for the 10th time! Expect more tips, exciting hands-on activities and real-world case studies to ensure you get the best out of this three day power-packed workshop. Learn good media relations skills, get down with some serious crisis communication scenarios and activate your digital PR campaigns in this one-of-a-kind workshop in Malaysia! Get insights from award-winning journalists, experienced PR practitioners and highly sought after key influencers and digital PR gurus!

POWER-PACKEDDAYS

HIGHLY QUALIFIEDTRAINERS

TRAININGMODULES

3

5

10

Media RelationsCrisis Communications

Digital PR

Learn what makes News and Newsworthiness!Understand the major elements in TV, Print and Online NewsCreate Powerful Media Relations Strategies.10 Tips for writing press releases that guarantee coverage5 Steps to hook the media with killer media invitationsInsights to digital press releases and Online News portals

MEDIA RELATIONS STRATEGIESDAY 1

Tips to turn any crisis into a PR opportunity.Creating your crisis communication plan by 9 simple steps!Learn from real world crisis case studies such as MAS, KFC FCK, Watson’s, Kiara Park Development, Pepsi and moreMedia and Crisis Communcations - How to work with the media pre, during and post crisisMock crisis simulations

CRISIS COMMUNICATIONSDAY 2

Why content is powerful?How to develop content that is shareable?How to optimise for various platforms(i.e. FB, YouTube, Instagram)Visual Storytelling - Explore the power of editing pictures and videos on a smartphone - Using the best tools and appsMeasurement- How successful is your digital content strategy?#Hashtags - Secrets of viral content

DIGITAL PRDAY 3

PROGRAM OVERVIEW

Sonny Peru Cosme - MarComm & PR Executive The experience I’ve gained from this training was awesome. I managed to expand my wings on the do’s and don’ts of handling media and other stakeholders in the community. As a PR person, the training enables me to understand both internal and external factors that affect my role as the PR and MarComm executive in my

current company.

Content & Visual Storytelling for Digital Media

Key topics :Definition and differentiation between crisiscommunication and risk managementTypes of corporate crisesCrisis Detection

Module 1 : What is Crisis Communications?

Key topics :Major corporate crises in Malaysia andaround the worldThe effective and not so effective strategiesCommon mistakes and learning from pastCase Studies (MAS, KFC FCK, Watson’s, Kiara Park Development, Pepsi and more)

Key topics :4 Step Process (Plan, Detect, Execute, Evaluate)Developing Key Messages, Holding StatementsMock Crisis Simulation

Key topics :Know what the media wants during a crisisPress Conference and media interviews do’sand don’tsPreparing press statements,Winning the media,Mock press conference

Module 4 : Crisis Communications and the Media

Module 2 : Case Studies

Module 3 : Developing a Powerful Crisis Communications Plan (CCP)

Key topics :What makes Press Releases Newsworthy?10 Frequently Made Mistakes and How to avoidthem!Write like a Pro! - Press Releases that GuaranteesCoverage (Exercises)Beyond Traditional Media - Digital Press Releasefor Online Coverage

Module 2 : Preparing Attention Grabbing Press Releases

Module 3 : Media Invitations - Hook the Media in!Key topics :Secrets to getting the Media to attend your event!5 Tips to hook the Media-Media Invitation TipsPitching to the media - face to face, phoneand email pitch

Module 4 : Online News PortalKey topics :Trends of News portal in MalaysiaUnderstanding Online news portalCase studies - Online news

Module 1 : What is NEWS?Key topics :What makes NewsWhat are the elements involved in TV/Print news?What makes a good story/news?How do journalists hunt for stories?

WORKSHOPOVERVIEW

Anita Hanapi - Public Relations & Marketing ServicesGreat workshop! Very well done and very useful information delivered in an excellent manner. I would highly recommend the PR Bootcamp to anyone that is interested in improving their public relations, media writings, crisis communications plan and in

growing their business opportunities

DAY 2 : CRISIS COMMUNICATIONSDAY 1 : MEDIA RELATIONS

WORKSHOPOVERVIEW

Module 1 : Digital Storytelling and Social Content DevelopmentKey topics :Why content is powerful for social and digital PR?How to develop content that is shareable - Content amplification strategiesHow to optimise content for various platforms (i.e. Facebook, YouTube, Instagram)Native advertising for a powerful content strategyTop tips on listicles, quizzes, videos, infographics, segmented stories and social headlines

Module 2 : Visual Storytelling - How to create videos and powerful visuals for shareable digital content

Key topics :Harnessing the powerful of visual storytellingSmartphone Photography and Videography Tips (Understanding technics, lighting shot types and angles)Explore the power of editing pictures and videos on a smartphone - Using the best tools and appsMeasurement- How successful is your digital content strategy?#Hashtags - Learn how to do it correctly

A session led by content specialists and popular social media personalities on how to create viral content for multiple digital platforms including social media via visual storytelling and how to optimise the content for each platform.

Regina Joyce Toyad - Marketing & CommunicationsExecutive, Sarawak Convention Bureau

Many thanks for the wonderful PR Bootcamp programme. I didn't expect to learn THAT much (like, really, A LOT - my mind is still processing the info) in a span of 3 days - it has definitely broadened our scope on what we can do and incorporate in the

organisation.

DAY 3 : DIGITAL PUBLIC RELATIONS

SPEAKERS

MANMINDER KAUR is an award-winning PR practitioner. She is the founder and CEO of Intelectasia. Manminder is Malaysia’s top PR trainer, having trained hundreds of public relations professionals locally and internationally. Her forte is in crisis communications, media relations and on-camera media coaching. She has conducted media training and media coaching for corporate figures from various organizations such as Novartis, UDA Holdings, Khazanah Research Institute, Shell, TM, MaGIC, PDRM, Perbadanan Aset Air Berhad [PAAB] and more. Not a stranger in the local PR scene, Manminder also provides public relations consultancy to billion ringgit conglomerates, GLCs and the private sector. It is no surprise why her insights are often regarded as the best as Manminder combines her background as a journalist (Manminder was with Astro Awani) and PR expertise to give hands-on and strategic media tips to the participants. Manminder holds a Masters in Corporate Communications and recently won the Marketing Excellence Award in Public Relations (Gold Award) and was recently appointed as the Industry Advisor - Public Relations degree programme for University Tunku Abdul Rahman.

SARASWATHI MUNIAPPAN Saraswathi Muniappan has more than 16 years of experience in journalism and is currently the Assistant Editor, Economic News Service of Malaysian National News Agency (Bernama). Her forte has been corporate news, aviation and commodities. She has covered

various domestic and international events from general news and domestic politics to global economies and regional issues. Between 2012-2014, Saras was Bernama's New Delhi Bureau Chief, covering both the business and political issues in India specifically and South Asia in general.

MANMINDER KAUR DHILLON - LEAD TRAINER

PUSPAVATHY RAMALOO Puspavathy Ramaloo is no stranger in the local news scene. She was a Senior Broadcast Journalist with TV3 since 2001. Puspa is an award-winning journalist, having won a total of 14 awards throughout her career. Her work was also recognized at an international level

when she was awarded the runner-up in the prestigious Asian Television Awards 2006, beating entries from other highly reputable TV stations such as CNN. In her 12 years stint as a journalist, she covered issues ranging from politics, health, business and social. Puspa obtained her Masters in Mass Communication (Screen Studies) from Universiti Sains Malaysia in 2001.

Darian Goh is a senior strategy planner for RevAsia, part of the largest media group in Malaysia. In his 4 years with RevAsia, he has grown brands such as SAYS, OhBulan, and Rojaklah into top social sites in Malaysia. On the other hand, Darian has also

strategised for brands like AirAsia, Nestlé, Honda, and Petronas to reach millennials through online content. He has expertise in distributing content, repackaging content for social media and most importantly, knowing how and what the online world consumes and share. During his free time, Darian loves exploring the world through scuba diving.

DARIAN GOH

SUHAIMI SULAIMANSuhaimi Sulaiman is one of Malaysia’s top TVpersonalities. With more than 24 years of experienceas producer, broadcast journalist, anchor and contentstrategist, Suhaimi played a major role in building the“Astro AWANI 24/7 news” brand. Suhaimi has

provided media trainings and strategic communications advice to the topmanagement teams of multinational companies, public listed companies,opinion leaders, politicians and organizations in the public sector.

MANO VERABATHRAN - Head of Communications Unit,Ministry of Transport

I have learned a lot of new things through this Boot Camp. It is good to learn from prominent journalists and they made a lot of

difference by giving us hands on training.

5 Reasons WhyWe are the Experts

Our Trainers are journalists, editors, and experienced PR Consultants.They are exactly the peoplewhom you should learn media relations from! Why learn from others when you get juiciest tips from the horses’ mouth!

We are the leading Public Relations training company in Malaysia plus we won an award :)

Hundreds of local and international PR Practitioners have gained valuable insights from our trainings. Should we say more?

Our Training methodology is highly interactive, effective and results oriented. It is backed by case studies form Public Relations Society of America (PRSA) and research done by our team. We tell you the latest trends and developments in public relations practices in Malaysia.

With a full fledged award-winning PR Agency under our belt, our strategies, tools and tips have delivered millions of ringgit of PR and advertising value our clients . So now, we are sharing this know- how with you!

WAN NOR ATHIRAH MAHDZIR - PR , IBM Malaysia Sdn BhdI enjoyed very much for all 3 days! It was such an enjoyable and useful session for newbie like me! I love the interactions and openness in discovering critical issues! Thumbs up

Intelectasia.

OUR CLIENTS

MR

CC

SM

PRBT

REGISTRATION FORM

To make your registration process a breeze, you can choose any of the following methods:

A. ONLINE REGISTRATIONSimply log on to www.intelectasia.com , fill in your details and our training team willbe in touch with you within three (3) working days.

ORGANIZATION :

ADDRESS :

CONTACT PERSON :

DESIGNATION :

PHONE :

FAX :

EMAIL :

COURSE TITLE : Public Relations BootcampDATES / DAYS : 17, 18 and 19 September 2019 (Tuesday, Wednesday, Thursday)TIME : 9.00 am - 5.00 pmVENUE : JW Marriott Hotel, Kuala Lumpur

FEE STRUCTURE PER PERSON (excluding 6% SST)

Day 1 + Day 2 Media Relations + Crisis Communications

Optional add on : Day 3Digital PR

I Want All

3000 MRCC

DPR

PRBT

Course Price (RM) Code

HOW TO REGISTER ?

B. HARDCOPYPlease fill in your details and Whatsapp the form (take a picture) to +6012 652 3868 and we will take care of the rest!

SO 21-3A, The Strata Office, Menara 1, KL Eco City, Jalan Bangsar, 59200 Kuala Lumpur+(603) 22019277/9377/9477+(6017) 233 3190

www.intelectasia.comenquiry@intelectasia.comfacebook.com/intelectasiatwitter.com/intelectasiayoutube.com/IntelectasiaPR

If you are interested in our courses and wish to enquire additional information or have any questions , please contact us :

Closing date for registration : 10 September 2019Early Bird (10%) : Ends 31 July 2019Group discount (15% off the total fee) : Applicable to 3 and more participants from the same organization

1500

40004500(3 Days Program)

PARTICIPANT(S) :Name :Designation :Email :Course Code : MRCC DPR PRBTPlease Tick

PARTICIPANT(S) :Name :Designation :Email :Course Code : MRCC DPR PRBTPlease Tick

PARTICIPANT(S) :Name :Designation :Email :Course Code : MRCC DPR PRBTPlease Tick

PARTICIPANT(S) :Name :Designation :Email :Course Code : DPR PRBTPlease Tick

TERMS & CONDITIONS :i. This workshop is HRDF Claimableii. Only one discount applies. Group discounts are not applicable to Early Bird discounts.iii. Please contact us if you do not receive a Confirmation letter and Invoice via fax or mail one week before the event.iv. Registrants who cancel less than 7 business days prior to the course date are subject to a service charge equals to 50% of the course fee.

PAYMENT METHOD :A. If payment by cheque, please make cheque payable to ‘Newsroom Solutions Sdn. Bhd.’

Account Name : Newsroom Solutions Sdn. Bhd.

Account Number : 8007 389 334 Bank : CIMB Bank Berhad Branch : The Curve, Damansara

B. If payment is via interbank transfer, please email the receipt to our office with the registration form. MRCC