#WritetoRecruit

Presented by Katrina Kibben

Katrina KibbenFounder and CEOThree Ears Media

katrina@threeearsmedia.com

1-1 COACHINGTEAM

TRAININGCUSTOM

CONTENT

#WritetoRecruit

#WritetoRecruit

#WritetoRecruit

Irrelevant Content.

They’re mocking us.

BrokenPersonalization.

Argh, matey.

BadTiming.

Ouch.

#WritetoRecruit

What Makes Automation Bad?

1. Obviously standardized2. Customization errors 3. It’s all about the company, not the person 4. Stock photos 5. Got spell check, Brain? 6. Trying too hard

#WritetoRecruit

The average person sees

3000 messages per day.

How Will You Stand Out?

#WritetoRecruit

The Power of Personalization.

1. 3% increase in opens 2. 1% increase in clicks 3. 80% more likely to do business with a company

who personalizes experiences

#WritetoRecruit

#WritetoRecruit

When To Leverage Personalization.

#WritetoRecruit

Critical Automation Moments.

Introducing high-volume

candidates to your job with text

recruiting

Thanks butno thanks

Thanks forapplying

Answering questions

withchatbots

#WritetoRecruit

Job Post Writing Tools: NO WAY.

#WritetoRecruit

Personalizing Automated Messages

1. Admit it’s automated and why

2. Use personalization fields3. Option to contact a human 4. Answers FAQs5. Test repeatedly

Hello, [first name!],Yes this is automated, but I can still help answer any questions you may have.

No thanks, take me to a human

#WritetoRecruit#WriteToRecruit

Text Recruiting.

1. TextRecruit2. Paradox.ai3. Grayscale4. Ask your ATS!

#WritetoRecruit

Chat Bots.

1. Grayscale2. Brazen3. GoHire.com

• 5 Hiring Managers Share 4 Faqs• Ask Everyone 1 Question:

1. Why Do You Stay?• Questions And Answers Into One

Pdf • Also Add To Careers Page Or Send

Post Apply

Free (or Almost Free) Candidate FAQ.

#WritetoRecruit

Thanks For Applying.

#WritetoRecruit

Thanks, But No Thanks.

We had to make a tough decision…

#WritetoRecruit

#WritetoRecruit

1ID

ENTIFY NIC

HE PEOPLE

2SORT AND TAILO

R LIST

3

CREATE MASS

CUSTOMIZATION

How It Works: Small Batch Automation.Try: Candidate.IDHiretual

#WritetoRecruit

Email 1: Your accounting job is...Hi {{candidate_first_name}},

... you're the one who clicked - you tell me.

In all seriousness, if a line like that makes you open an email from a recruiter - we should talk. I've done my

research and I've seen your profile. I think you'd be perfect for our {{position_title}} role at

{{company_name}}.

But really, let's face it. It's more about why {{company_name}} might be great for you. When I talk to other

{{position_title}}, they've told me that it boils down to the people they work with every day. They're

challenged and they're growing on this team. [ADD HELPFUL LINKS]

It helps that they're making great money while they do it.

Interested in hearing more? I'm available...

#WritetoRecruit

Email 2 : As popular as an accountant at tax time

Hey {{candidate_first_name}},

Just following up on my previous note - wanted to make sure it didn't get lost. I know you're popular.

If you're open to it I'd love to talk briefly about why {{company_name}} might be a great place for you. If you

want to take a look at them before scheduling a call, check this out. [link].

I'm available ....

Best,

{{recruiter_first_name}} {{recruiter_last_name}}

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Katrina KibbenFounder and CEOThreeEarsMedia.com

katrina@threeearsmedia.com

Free Email Writing Guidebit.ly/3EarsEmail