Presented by Kate Heavey

Windermere Services

Luxury Portfolio Overview

Overview

• What is Luxury Portfolio?

• Luxury Portfolio versus the Competition

• Presentation Tools

• Benefits to Windermere Brokers

What is Luxury Portfolio?

• A member of Leading Real Estate Companies of the World

• Network of brokers

• Larger than Sotheby’s and Christie’s

• Access to unique marketing opportunities

• Rich content for luxury branding and marketing

Online PresenceWeb Traffic• Average traffic/month – 110,000• Total 1.3+ Million visits/year

Excellent Google Placement

Strong social media presence• Facebook• Twitter• LinkedIn• Luxury Portfolio Blog

Print AdvertisingAdvertising reach (print + online) total 45 million luxury consumers annually

• Co-op advertising in The Wall Street Journal ($195), Unique Homes ($300) & duPont Registry ($500)

• Brand ads

Results:• 25% traffic from brand awareness & print ads• Average time on the site for traffic generated from a print

ad is 15 1/2 minutes vs. less than 12 minutes from a search engine, less than 10 minutes from another website

Luxury Portfolio vs. the CompetitionSite Statistics – Q3 2010

Luxury Portfolio vs. the CompetitionThe most US listings priced over $1M

Luxury Portfolio vs. the Competition

Luxury Portfolio vs. Sotheby’s

Luxury Portfolio vs. Coldwell Banker

WWA Total Sales in 2010 above $2M

Presentation Tools• The Listing Presentation Box• $49.95 + shipping and handling for one• $39. 95 + shipping and handling for 4 or

more

• LuxeIntroductions

• Co-Branded Windermere Presentation Sheets

Presentation Talking Points

• Luxury Portfolio has the largest market in the world

• Luxury Portfolio has the most $1M+ listings

• The most luxury sales associates – creating an unmatched network of luxury agents

• Your listing will be • Part of an international network• Marketed to affluent buyers

Who Qualifies for Luxury Portfolio• Participating office

• Registered Premier listing

• Priced over $1M

• Five high quality property photos

• Residential only

• Listings are automatically swept to Luxury Portfolio

Benefits to Windermere Brokers• National and International listing exposure

• Listing Syndication• www.wsj.com• www.relohomeserach.com• www.youtube.com - LuxeTour

• LuxeAnalytics

• Low cost national & international advertising opportunities

• Networking Events

Please feel free to contact me with any questions.

Kate Heavey

206/695-5959 kate.heavey@windermere.com

Thank You!