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2012 Media Planner Presented By
Irene DeVosAdvantage Business Media
Direct: 973-920-7187irene.devos@adavantagemedia.
com
“For more that 48 years, LABORATORY EQUIPMENT has been the leader in providing news on the latest new products and technologies for the lab.
LABORATORY EQUIPMENT is where laboratory professionals turn for news and information on products, technologies and trends for the laboratory. Over 66,000 lab managers, supervisors, scientists, engineers and other laboratory professionals in nearly 40,000 labs rely on the print and electronic products of LABORATORY EQUIPMENT for information about the equipment available to conduct high-performance and cost-effective scientific research.
The publisher, editors, and staff of LABORATORY EQUIPMENT are dedicated to providing print and electronic media for you to effectively promote your products and services and drive sell-through. Our loyal readership turns to us to bring them news of new products in the market and utilizes our products as a resource to assist in making purchasing decisions.
“The #1 Product Resource for the Laboratory Market”
http://www.irenedevos.com/value-of-laboratory-equipment/
Qualified recipients are Lab and R&D Dir/Mgr/Spvsr, Project Mgmt (including Project Dir/Mgr/Spvsr, Group/Team Leader, Section Head, Spvsr), Corporate/Executive Mgmt (including Pres, CEO, Owner, Partner, VP, GM), Technical Dir/Mgr/Spvsr, IT/IS Dir/Mgr, QA/QC Dir/Mgr/Spvsr, Safety Dir/Mgr/Spvsr, Scientist/Chemist, Engineering Dir/Mgr/Spvsr, Engineer, University/College Professor, Dept Head, Grad Student, Architect, Purchasing Dir/Mgr/Agent, Facility Dir/Mgr, Consultant, and Others.
Industry 64% University or College 13.8 Government 5.3% Independent / Contract Lab 7.3% Consulting 4% Hospital or Medical Center 5.5%
Target Audience
June 2011 BPA Statement Numbers (to be audited)
3a. BUSINESS/OCCUPATION BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF MAY 2011
BUSINESS CATEGORIES TOTALPERCEN
T
Print Version
Only
Digital Version
Only
Lab & R&D
Dir/Mgr/Supv,
Project Mgmt,
Corporate Exec Mgmt, Gen
Admin
Technical Dir/Mgr/Supv, IT/IS Dir/Mgr
QA/QC Dir/Mgr/S
upv, Safety
Dir/Mgr/Supv
Scientist, Chemist
Engineering
Dir/Mgr/Supv,
Engineer
University/ College Professor
, Dept Head
Purchasing
Dir/Mgr/Agent,
Facility Dir/Mgr, Consulta
nt Other
Industry 41,404 62.3% 32,314 9,090 25,991 3,183 2,839 4,420 3,320 85 1,566 0
University or College 8,788 13.2% 6,298 2,490 2,029 208 62 3,257 150 2,970 112 0
Government 3,382 5.1% 2,345 1,037 1,603 325 112 902 325 27 88 0
Independent/Contract Laboratories 4,594 6.9% 3,503 1,091 3,069 300 213 612 225 18 157 0 Consulting 2,426 3.7% 1,687 739 1,445 150 33 86 259 4 449 0
Hospital or Medical Center 5,826 8.8% 4,909 917 4,378 285 140 714 83 120 106 0
Others Allied to the Field 0 0.0% 0 0 0 0 0 0 0 0 0 0
TOTAL QUALIFIED CIRCULATION 66,420 100.0% 51,056 15,364 38,515 4,451 3,399 9,991 4,362 3,224 2,478 0
PERCENT 100.0% 76.9% 23.1% 58.0% 6.7% 5.1% 15.0% 6.6% 4.9% 3.7% 0.0%
June 2011 BPA Statement Numbers (to be audited)
3b. QUALIFICATION SOURCE BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF MAY 2011
QUALIFICATION SOURCE
Qualified Within
1 year 2 years 3 years
Print Version
Only
Digital Version
Only TOTALPERCEN
TI. Direct request: 52,593 8,397 45,626 15,364 60,990 91.8%II. Request from recipient's company: III. Membership Benefit
IV. Communicationfrom recipient or recipient's company (other than request) V. TOTAL - sources other than above (listed alphabetically): 5,430 5,430 5,430 8.2% Association rosters and directories Business directories 5,430 5,430 5,430 Manufacturer's, distributor's and wholesaler's lists Other sources VI. Single Copy Sales
TOTAL QUALIFIED CIRCULATION 58,023 8,397 0 51,056 15,364 66,420 100.0%PERCENT 87.4% 12.6% 0.0% 76.9% 23.1% 100.0%
June 2011 BPA Statement Numbers (to be audited)
4. GEOGRAPHICAL BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF MAY 2011
StatePrint
Version Only
Digital Version
Only TOTAL PERCENTState
Print Version
Only
Digital Version
Only TOTAL PERCENTMaine 199 49 248 Kentucky 532 153 685 New Hampshire 274 96 370 Tennessee 896 246 1,142 Vermont 151 42 193 Alabama 642 130 772 Massachusetts 2,101 621 2,722 Mississippi 317 90 407 Rhode Island 204 56 260 EAST SO. CENTRAL 2,387 619 3,006 4.5%Connecticut 961 306 1,267 Arkansas 394 91 485
NEW ENGLAND 3,890 1,170 5,060 7.6% Louisiana 464 124 588 New York 3,153 908 4,061 Oklahoma 514 146 660 New Jersey 2,470 749 3,219 Texas 3,182 1,039 4,221 Pennsylvania 2,972 905 3,877 WEST SO. CENTRAL 4,554 1,400 5,954 9.0%
MIDDLE ATLANTIC 8,595 2,562 11,157 16.8% Montana 134 45 179 Ohio 2,495 786 3,281 Idaho 223 65 288 Indiana 1,247 396 1,643 Wyoming 72 18 90 Illinois 2,840 836 3,676 Colorado 639 214 853 Michigan 1,696 507 2,203 new Mexico 165 66 231 Wisconsin 1,580 409 1,989 Arizona 541 194 735
EAST NO. CENTRAL 9,858 2,934 12,792 19.3% Utah 480 142 622 Minnesota 1,503 425 1,928 Nevada 172 41 213 Iowa 641 180 821 MOUNTAIN 2,426 785 3,211 4.8%Missouri 1,141 328 1,469 Alaska 46 12 58 North Dakota 147 45 192 Washington, DC 746 257 1,003 South Dakota 151 39 190 Oregon 457 140 597 Nebraska 424 103 527 California 5,631 1,747 7,378 Kansas 600 185 785 Hawaii 68 25 93
WEST NO. CENTRAL 4,607 1,305 5,912 8.9% PACIFIC 6,948 2,181 9,129 13.7%Delaware 246 76 322 UNITED STATES 50,976 15,303 66,279 99.8%Maryland 1,182 401 1,583 U.S. Territories 78 39 117 Washington, DC 114 46 160 Canada 8 8 Virginia 865 292 1,157 Mexico 0 West Virginia 281 72 353 Other International 14 14 North Carolina 1,421 421 1,842 APO/FPO 2 2 South Carolina 625 173 798 Email Only 0
Georgia 1,177 386 1,563 TOTAL QUALIFIED
CIRDCULATION 51,056 15,364 66,420 100.0%Florida 1,800 480 2,280
SOUTH ATLANTIC 7,711 2,347 10,058 15.1%
Out of the top 100 R&D spending companies in the U.S, 91 have representatives on our circulation file and are receiving Lab Equipment each month – 91%
Out of the 9 that are not on our circ file, 6 of these are based outside of the U.S.
All the companies looking to spend over 2 billion in R&D (the top 22) are on our circulation file and account for over $122 billion in R&D spending!
Our Audience
Print Media
◦ March Issue◦ June Issue◦ September Issue◦ December Issue
Digital Media
◦ LABNEWS◦ 3rd Party E-Marketing ◦ Online Ad: WMS◦ Lab Outlook ◦ Webinar
Lead Generation
LABORATORY EQUIPMENT’S enewsletters are an excellent way to target your sales message to key decision-makers across the laboratory market. Sponsors receive complete tracking information and leads to follow-up with potential customers – immediate sell-through opportunities!
E-NEWSLETTER SERIES
http://idevos.com/LABNEWSmay2011.htm
LAB NEWS – Daily LABORATORY EQUIPMENT now delivers a daily enewsletter
that is sent to over 35,000 opt-in subscribers each morning Monday – Thursday (4 days). Designed to bring the news of the day to our subscribers’ in-boxes, this daily enewsletter allows you to promote your company and products, drive traffic to your web site and brand through banner, tower and text ad opportunities.
LAB NEWS with Product Focus Every Friday, LABORATORY EQUIPMENT delivers a product
focused enewsletter to our opt-in audience of 35,000 subscribers. Topics include: Lab Design, Food & Beverage, Pharmaceutical, Spectroscopy and more). Banner, tower and text ad opportunities are available. Add this to your daily schedule for a full week of exposure or purchase individually.
E-NEWSLETTER SERIES
January 2 – New Year’s Holiday – No enewsletters 3-5 – Lab News Daily 6 – Vivariums/Animal Testing 9-12 – Lab News Daily 10 – eProduct Showcase 13– Lab Design (1) 16-19 – Lab News Daily 20 – Emerging Fuel (1) 23-26 – Lab News Daily 27 – Food & Beverage (1) February Jan 30- Feb 2 – Lab News Daily 3 – OEM 6-9 – Lab News Daily/SLAS Lab Automation Focus 7 – eProduct Showcase 10 – Life Science (1) 13-16 – Lab News Daily 17 – Water 20 – President’s Day – No enewsletters 21 – Pittcon Show Preview 22 – Pittcon Show Preview 23 – Pittcon Show Preview 24 – Pittcon Show Preview March Feb 27-March 1 – Lab News Daily 2 – Neuroscience Technologies 5 – Pittcon Show Preview 6 – Pittcon Show Preview 6 – eProduct Showcase 7 – Pittcon Show Preview 8 – Pittcon Show Preview 9 – Pittcon Show Preview 12 – Pittcon Daily 13 – Pittcon Daily 14 – Pittcon Daily 15 – Pittcon Daily 16 – Pittcon Daily 19-22 – Lab News Daily 23 – Environmental 26 – Post Pittcon 27 – Post Pittcon 28 – Post Pittcon 29 – Post Pittcon 30 – Microscopy
April 2-5 – Lab News Daily 6 – Pharmaceutical 9-12 – Lab News Daily 10 – eProduct Showcase 13 – Test & Measurement 16-19 – Lab News Daily 20 – Lab Design (2) 23-26 – Lab News Daily 27 – Academic May April 30-May 3 – Lab News Daily 4 – Spectroscopy 7-10 – Lab News Daily 8– eProduct Showcase 11– Life Science (2) 14-17 – Lab News Daily 18 – Green Initiatives 21-24 – Lab News Daily 25 – Forensics 28 – Memorial Day – no enewsletter 29-31 – Lab News Daily June 1 – Food & Beverage (2) 4-7 – Lab News Daily 8 – Emerging Fuel 11-14 – Lab News Daily 12 – eProduct Showcase 15 – Sample Prep 18-21 – Lab News Daily 22 – Lab Design (3) 25-28 – Lab News Daily 29 – HPLC
July 2-5 – Lab News Daily (4th of July no
enewsletter) 6 – Environmental 9-12 – Lab News Daily 10 – eProduct Showcase 13 – OEM 16-19 – Lab News Daily 20 – Pharmaceutical (2) 23-26 – Lab News Daily 27 – Test & Measurement
LABORATORY EQUIPMENT 2012 eNEWSLETTER CALENDAR
AugustJuly 30-Aug 2 – Lab News Daily
3 – Lab Automation6-9 – Lab News Daily
7 – eProduct Showcase10 – Life Science (3)
13-16 – Lab News Daily17 – Food & Beverage (2)20-23 – Lab News Daily
24 – Lab Design (4)27-30 – Lab News Daily31 – Gas & Chemicals
September4-6 – Lab News Daily
7 – Emerging Fuel10-13 – Lab News Daily11– eProduct Showcase
14 – Liquid Handling17-20 – Lab News Daily
21 – Lab Safety & Security24-27 – Lab News Daily28 – Pharmaceutical (3)
October1-4 – Lab News Daily
5 – OEM8-11 – Lab News Daily9 – eProduct Showcase
12 – Forensics15-18 – Lab News Daily
19 – Food & Beverage (3)22-25 – Lab News Daily
26 – WaterNovember
Oct 29 – Nov 1 – Lab News Daily2 – Lab Design (5)
5-8 – Lab News Daily6 – eProduct Showcase
9 – Life Science (4)12-15 – Lab News Daily
16 – Academic19-21 – Lab News Daily26-29 – Lab News Daily
30 - EnvironmentalDecember
3-6 – Lab News Daily7 – Spectroscopy
10-13 – Lab News Daily14 – Pharmaceutical
17-20 – Lab News Daily21-Water
26-27 – Lab News Daily28 – Food & Beverage (4)
eShowcase A great way to deliver your message on a new product
launch, special program, catalog, literature, white paper, application note and more to over 28,000 opt-in subscribers. LABORATORY EQUIPMENT’S eShowcase is delivered the first Tuesday of each month.
Custom eBlast LABORATORY EQUIPMENT’s exclusive E-Marketing blasts
allow you to send a customized HTML message, conduct research, develop a custom enewsletter and more. A great way to provide timely, immediate communication to our opt-in readership and generate sales leads. Full, Half and Quarter list options available.
E-NEWSLETTER SERIES AND CUSTOM E-BLASTS
Custom E-Blast
http://www.idevos.com/PumpUpCustomEBlast2011.htm
Enhanced forum for obtaining information on new products, industry updates, company profiles and peer interaction.
Featuring content independent of the magazine, live news feeds, and current information that allow visitors to easily obtain information important to their jobs.
Multiple exposure opportunities
Web Site
Building the Lab of the Future....Today. Inside you will find feature articles, videos
and podcasts on sustainability, biological safety cabinets, high performance fume hoods, food quality testing and much, much MORE. Enjoy the interactivity of the magazine by clicking on all the links and watching the videos automatically play with the click of a page
LAB OUTLOOK
Be the Exclusive Sponsor with your Banner that appear on all of the 55,000 emails to be deployed 3x over 3 week period containing the new LAB OUTLOOK. (Each week the deployment is suppressed.)Cost: $1500 net. Banner is 468 x 60
LAB OUTLOOK E-Mail Sponsorship
Here’s the link.
http://www.advantagebusinessmedia.com/ims/LE/LE1141_LabOutlookBlast/LE1141_LabOutlookBlast.htm
Here’s the link.
http://www.advantagebusinessmedia.com/ims/LE/LE1141_LabOutlookBlast/LE1141_LabOutlookBlast.htm
Combined Deployment
Page Pageviews Unique PageviewsCover 1613 1005Page 2: Thermo Ad 856 641Page 3: TOC 782 597Page 4: Editor's Voice 720 538Page 5: Outlook on Environmental, KCP 810 596Page 6: Outlook on Environmental, KCP 720 549Page 7: Third page of cover story 648 519Page 8: Outlook on Environmental Last page of Cover and DCC AD 615 510Page 9: last page of water story PE 644 498Page 9: NuAire BSCs story 672 536Page 10: Second Page of NuAire 629 498Page 11: NuAire BSCs and PRODUCTS 660 521Page 12: METROHM AD 606 494Page 13: Outlook on Laboratory Design, Labconco 816 607Page 14: Outlook on Laboratory Design, Labconco second page 770 570Page 15: Outlook on Global 706 560Page 16: Outlook on Global 628 516Page 17- Water Story PE first page 759 583Page 18: Water, PE second page 701 535Page 20: Last page of water story PE 618 488Page 21: Outlook on Lab Products 616 482Page 22: Shimadzu first page 584 464Page 23: Outlook on Instrumentation. Shimadzu second page 544 439Page 24: Outlook on Instrumentation. Shimadzu third page 551 437Page 25: Outlook on Life Sciences_IKA 604 467Page 26: PRODUCTS 531 424Page 27: Scientist In The Spotlight 679 495Page 28: Second Page of Scientist In The Spotlight 606 444Page 29: Last page of Scientist in the Spotlight 663 484Page 30: Second Page of WWW 609 438Page 31: Top 10 Videos 661 442Page 32: WEBCAST AD 575 389Page 33: Index 525 386
Combined Deployment of Individual LinksPage 7: www.kimtech.com_reducetoday 2 2Page 8: DCC Corporation 13 8page 8: www.dcccorporation.com 2 1Page 8: www.dcccorporation.com_hotspot1.html 21 10Page 8: www.dcccorporation.com_hotspot2.html 23 10Page 8: www.dcccorporation.com_index.html DCC AD 11 9Page 11: www.control3.com 5 4Page 11: www.dionex.com 4 4Page 11: www.metrohmusa.com 7 5Page 11: www.thermoscientific.com_rapidstak 4 3Page 12: Metrohm USA Inc. AD 4 4Page 12: www.ic-changeisgood.com 4 3Page 14: Labconco's Second Video 146 84Page 14: [email protected] 2 2page 14: www.labconco.com 2 2Page 16: KNF Neuberger, Inc. AD 4 3Page 16: www.knf.com_labselection.htm 6 2Page 16: www.knf.com_labsystems.htm 2 2Page 21: www.biohit.com_roboline 10 4Page 21: www.grantsci.com 8 4Page 21: www.julabo.com 4 2Page 21: www.knflab.com 4 4Page 21: www.thermoscientific.com_centrifuge 6 3Page 24: Glass Expansion website link 9 4Page 24: www.geicp.com 6 4
Page 24: www.geicp.com_cgi-bin_site_wrapper.pl?c1=contactus&action=check1 8 5page 24: www.ssi.shimadzu.com 7 2Page 26: www.control3.com 5 3Page 26: www.jeolusa.com 7 1Page 26: www.microphotonics.com 4 2Page 26: www.ohausexplorer.com 9 3Page 27: labsafetyinstitute.org 3 3Page 29- Squirrel Cam in WWW PICTURE 132 59
page 29-Top 10 New Species in WWW PICTURE 61 28
Page 30: Link for Mars Video in WWW 25 16
Page 30: Link for Tumors in WWW 26 12
Page 31: 3D Spider Video in Top 10 24 21
Page 31: Bowl Video in Top 10 14 10
Page 31: First Interactive Computer LINK 46 27
Page 31: First Interactive Computer PICTURE 53 26
Page 31: It's raining on Titan LINK 30 23
Page 31: King Crabs Invade LINK 43 23
Page 31: The Chemistry of Beer LINK 27 19
Page 32: Laboratory Equipment 'What's In Your Water?' LINK 17 8
Overall - deployed to 44,965
Opens - 11,016 - Open Rate 24.5%
Clicks - 1474 - Click Through Rate CTR 3.3%