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An introduction to digital signage. Presented by: George Borden, Digital Signage National Sales Manager. Agenda. An Digital Signage Introduction Market and Opportunity Overview iCOMPEL ™ Introduction Multimedia Solutions Black Box Educational Resources Q & A. 2. `Company Confidential. - PowerPoint PPT Presentation
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1 `Company Confidential
Presented by: George Borden, Digital Signage National Sales Manager
An introduction to digital signage
2 `Company Confidential`Company Confidential
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Agenda
» An Digital Signage Introduction
» Market and Opportunity Overview
» iCOMPEL™ Introduction
» Multimedia Solutions
» Black Box Educational Resources
» Q & A
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What is digital signage?
Digital signage is an electronic medium that makes it possible to deliver dynamic and compelling content at the right location at the right time to achieve better results.
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» Increase sales
» Build brand awareness
» Improve internal or external communications
» Encourage certain behaviors
» Increase customer satisfaction
» Motivate employees
» Inform, educate, and communicate in real time
» Use as an emergency notification system
Digital signage is an affordable and effective medium to:
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Retail» Malls
» Standalone stores
» Convenience stores
» Service stations
» Restaurants and bars
Corporate» Information in high-traffic areas
» Wayfinding
» Cafeterias
» Conference rooms
» Lobbies
Digital signage applications
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Education» Campus
» Dorms
» Student centers
» Departments
» Administration
» Cafeterias
Transportation» Flight or schedule information
» Advertising
» Wayfinding
» Ticketing and check-in
Digital signage applications
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Hospitality» Information
» Wayfinding
» Advertising
» Check-in
» Concierge
Medical» Waiting rooms
» Wayfinding
» Department training
» Status monitoring
Digital signage applications
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Entertainment» Theaters
» Theme parks and arcades
» Museums
» Libraries
Rental and Staging» Events
» Trade shows
» Concerts
» Convention centers
DS Applications:
Digital signage applications
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A basic digital signage system
» Display (plasma or LCD) Display (plasma or LCD)
» ContentContent
» iCOMPEL iCOMPEL
• CreateCreate
• ManageManage
• PlayPlay
• MonitorMonitor
• DeployDeploy
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U.S. digital signage market
US Digital Signage Market• $2.9 billion - 2009 YTD • $3.7 billion - 2010• $4.4 billion - 2011
Segments: • Advertising Networks• Digital Billboards• Communication Networks
Source: PQ Media: 11/09
“DOOH Growth Remains Strong, Global Growth Outpaces U.S”
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Key contributors
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Compel your audience with……
About iCOMPEL
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A typical digital signage layout
Video – live or stored
Clock / calendar
Branding – animation and images
News/RSS feeds - live from the Internet
Scrolling text – prescheduled or real time
Live weather forecast (HTML)
Static Images – still or rotating
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iCOMPEL object hierarchy
» iCOMPEL is comprised of Layout(s), running at defined times of a week
» Each with Zone(s), defining geometry and
» Each with a PlayList(s), referencing:
Internal Media – held on the local HDD orExternal Media - from the Internet or live TV
» iCOMPEL runs Schedule(s), now and at dates into the future
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The iCOMPEL control paradigm
Any number of zonesAny positionAny size
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Scheduling with iCOMPEL – time enters the story
LAYOUTS2 22SEP2006.vsd
Layout A
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3
6
9
10
11 1
2
4
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PICPIC
Time / Date
Starter Salad with Dressing
Main Roast Pork
Pudding Fruit Salad
Lunch Layout
Layout C Layout B
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3"H x 11"W x 10.5"D
iCOMPEL HD Plus High-Speed and iCOMPEL HD Plus
VGA, DVI, Ethernet, RS-232, USB, Audio
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iCOMPEL Fanless HD and iCOMPEL HD Subscriber
1"H x 10"W x 6.5"D
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The scalable signage solution
Network
UserICOMP
Standalone iCOMPEL
Use any Web browser from any network computer to access iCOMPEL
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The scalable signage solution
Network
User
Reception Cafe Warehouse
Subscriber Subscriber Subscriber
Publisher/subscriber function in action
Publisher
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Compel your audience with……
iCOMPEL Demo
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Compel your audience with……
Video distribution
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Deliver video, audio, and RS-232 over dedicated CATx
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Video and audio over IP networks
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Video and audio over coax
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A comprehensive approach to digital signage
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Digital signage resourceswww.blackbox.com/go/iCOMPEL
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Digital signage resourcesThe digital signage microsite at blackbox.com/go/iCOMPEL
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Ongoing iCOMPEL webinars and on-demand tutorials
Topic: Black Box iCOMPEL Digital Signage Demo Date: Friday, April 9, 2010 Time: 11:00 am, Eastern Daylight Time (New York, GMT-04:00)
----------------------------------------------------- To register for this meeting ----------------------------------------------------- 1. Go to https://blackbox.webex.com/blackbox/j.php?ED=134164372&RG=1&UID=0&RT=MiMxMQ%3D%3D 2. Register for the meeting.
Once the host approves your request, you will receive a confirmation email with instructions for joining the meeting.
To view in other time zones or languages, please click the link: https://blackbox.webex.com/blackbox/j.php?ED=134164372&RG=1&UID=0&ORT=MiMxMQ%3D%3D
----------------------------------------------------- For assistance ----------------------------------------------------- 1. Go to https://blackbox.webex.com/blackbox/mc 2. On the left navigation bar, click "Support". You can contact me at: [email protected] 1-724-873-6565
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Who is the audience that will be looking at the displays?• Customers• Employees• Visitors• All the above
What information do you want to communicate?• Products or services • Current information (news, weather, stock ticker)• Internal communications (alerts, personalized messages, sales and production numbers)• Instructions (directions, room schedules)• All the above
What is the purpose of the solution?• Sell a product (advertising)Signage• Inform the viewer (schedules, alerts, directions)• Entertain the viewer (waiting lines)• Reinforce a theme (create an environment)
What assets do you have to deploy?• Web site information• System data (database, phone switch, production numbers)• Existing ads (video, print, Web)• Live television feed
Basic assessment questions
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For additional information, please visit
www.blackbox.com/go/iCOMPEL.
George Borden
National Sales Manager724-873-6565
Steve AcquistaDirector of Digital Signage
Eliot ShafferDigital Signage Success Manager
724-873-6553 [email protected]
Black Box Digital Signage Team
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Thank you!
Questions