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Southside CyclingPresented by:
Corrie Cook, Missy Habig, Phil Wentworth, Beth Chapman
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Started in 1987 Sole proprietor- Mike Schooley Distributor of Trek and Bontrager
equipment Mountain, road, hybrid bicycles Gear and accessories Preventive maintenance and repair
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Pen and paper Accepts major credit
cards Inventory on paper Writes customer
name, address and bike serial number
Uses this information only as needed
Current Operations
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◦ Limited computer experience
◦ Training Needed
◦ Comfortable with current business methods
◦ Likes pen and paper
◦ Expansion not needed
◦ One man show
◦ Current economy
◦ Cost of materials increases
Obstacles
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Proposed Operating Options
Focusing on Core Business Needs:
Point of sale system (POS)
Basic CRM
Utilization of social media
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What is a POS System?
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Opportunities for Increased Business Acumen
Custom Info
Trends
Traffic
Faster
Service
Sales Info
Mobility
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Bill Of SaleNow and Proposed
Vs.
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Customer Relationship Management
What is a CRM?
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Repeat customers
Repeat customer referrals
Maintenance/tune up reminders
Track top buyers Retain customers
CRM For Basic Business
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Track trends
Increase traffic
Increase repair and maintenance prospects
Price changes
Decreased customer
wait time
Decrease data collection time
Increase mobility
Decrease over stock
Increased Business Acumen with Cloud Based POS/CRM system
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Secure domain◦ i.e. godaddy.com
www.zanesvillesouthsidecycling.com
Future Opportunities
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Social Network
Business Goals for Using Facebook
• Get found by people who are looking for your type of products & Services
• Connect with Current and Potential Customers
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Social media advertising
Other forms of advertising
Social Network
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MCBI◦ Muskingum County Business Incubator◦ Zanesville, Ohio
Business and Industry Training◦ Zane State, Zanesville, Ohio
SBA.Gov
Small Business Learning Opportunities
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Conclusion
Point of sale system (POS)
Basic CRM
Utilization of social media
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Questions ?
