Presented By:Adam Aronoff

Ben GrayPreston Troy

AgendaWeb 2.0 OverviewPolitics 2.0 OverviewPolitics 2.0 and KMTrendsControversiesCase StudyFuture Trends

Web 2.0

Web 2.0

InteractivityInformation Sharing

Interoperability

Collaboration

AJAX

Collective Intelligence

CMS

Open-Source

YouTube

Google DocsFacebook

Blogs

Technologies &Innovations

Focuses

Examples

Source(s): 14

Politics 2.0 Timeline1994: First

Candidate to have a web site

2000: Nader Trader

2004: Howard Dean “Scream”

2007: YouTube

Debates on CNN

1998: Drudge Report Breaks

Lewinsky Scandal

2000: First Internet Voting

2006: Allen’s “Macaca” Incident

2008: Independent

Obama Videos

Source(s): 25

Politics 2.0 Overview

Source(s): 21

Politics 2.0 and KMData Querying

Data Storage and AvailabilityARCIS and CIPS SystemsPublic Records Directories

Online CollaborationData StorageForumsInternet Archives

Source(s): 4, 5, 13, 20,

Trend: Online VideosReal-Time Documentation

Videos edited within minutesUploaded to various sitesExamples: Jefferson-Jackson Dinner

User-Generated Political NewsSupported by CNN, MSNBC, etc.Uploaded and edited by anyoneExample: iReport

Source(s): 3, 19

Trend: Online VideosPolitical Debates

Online DebatesCitizen-submitted questionsExample: YouTube/CNN Debates

Online Marketing – “New Media”Bypass traditional mediaLess regulations, more explicitExample: Claire McCaskill

Source(s): 16, 18

Trend: Online FundraisingLowers “barriers of entry”

for politiciansPolitical Action

Committees (PAC)Allow for “everyday”

people to donate small amounts

Clinton raises up to $10 Mil in one day

Obama raises $45 Mil by February 2008

Examples:MoveOn.orgActBlue.com

Source(s): 1, 2, 18, 21

Trend: Political Communication

PoliticiansMasses

Trend: Politician to Masses

Source(s): 18

Trend: The MassesBlogs

BloggyistsComments

Forums and Message BoardsGrassroot/Netroot IniativesSocial Bookmarking

Source(s): 16

Controversy: “Great Divide”Internet History

Private Start, Governmental backing“Great Equalizer” = “Great Divide”

Broadband Access Only 28% of US

Separates based on: Geography Social class Interests

“GREAT D

IVID

E”

Internet and

Broadband

Access

NO Internet

and Broadband

Access

Source(s): 10, 24

Controversy: Internet ControlMedia and Government still have the funds

and powerExample: Youtube debates

Source(s): 16

Controversy: OverexposurePoliticians must be

cautiousAny comment can be

recordedThe press is no

longer the only means of communication to the masses

Example:Senator George Allen

Source(s): 6, 18

Controversy: Security

Source(s): 9

Case Study: Barack Obama Campaign

Source(s): 22

Case Study: Barack Obama Campaign

Source(s): 22

Case Study: Barack Obama CampaignInternet Uses

AccountsPhone BanksCampaign-Related EventsOnline and Offline GroupsText MessagesDonations

Source(s): 22

Future TrendsPresidential BlogUse Wiki format for policies

Allow citizens to annotate and comment

Live online Q&AVote on questions used

TransparencyScheduleMeetingsMoney

Create a community of Experts

Source(s): 7

Politics 2.0: Just Another Fundraiser?Online popularity has been a poor indicator of

political successHoward Dean, Ron Paul, John McCain, Hillary Clinton

2008 Elections first signs of successBarak ObamaDemocrats in the House and SenateOnline effect vs natural political swing

Has proven to be a powerful fundraiser$16.5 mil in “micro” contributions$2.3 mil transferred from uncontested incumbentsIn February 2008, Obama raised $45 milObama averaged $1mil/day for parts of his campaign

Source(s): 8, 12

References1. "About ActBlue." ActBlue.com. <http://www.actblue.com/about>. 2. "About MoveOn." MoveOn.org. <http://www.moveon.org/about.html>. 3. "About." IReport. 2008. 3 Mar. 2009 <http://www.ireport.com>. 4. "Comparison of Internet forum software (PHP) -." Wikipedia, the free

encyclopedia. 02 Mar. 2009 <http://en.wikipedia.org/wiki/Comparison_of_Internet_forum_software_(PHP)>.

5. "Comparison of Internet forum software (ASP) -." Wikipedia, the free encyclopedia. 02 Mar. 2009 <http://en.wikipedia.org/wiki/Comparison_of_Internet_forum_software_(ASP)>.

6. Craig, Tim, and Michael D. Shear. "Allen Quip Provokes Outrage, Apology." The Washinton Post 15 Aug. 2006. <http://www.washingtonpost.com/wp-dyn/content/article/2006/08/14/AR2006081400589.html>.

7. Glaser, Mark. "How Our Next President Should Use Participatory Media." MediaShift 18 Feb. 2008. PBS. <http://www.pbs.org/mediashift/2008/02/how-our-next-president-should-use-participatory-media049.html>.

8. Green, Joshua. "The Amazing Money Machine." The Atlantic June 2008. <http://www.theatlantic.com/doc/200806/obama-finance>.

References9. Heussner, Ki Mae. "BlackBerry Force One Is Up to the Job." ABC News 23 Jan.

2009. 2 Mar. 2009 <http://abcnews.go.com/Technology/story?id=6712260>.10. Hoffman, Richard. "The Great Divide: Rural Areas Continue to Face Limited

Acces to Broadband Services." InformationWeek 20 Nov. 2006. InformationWeek. 3 Mar. 2009 <http://www.informationweek.com/news/internet/webdev/showArticle.jhtml?articleID=194400843>.

11. "Leaks and lawsuits." Economist 386.8570 (08 Mar. 2008): 68-69. Academic Search Complete. EBSCO. University of Arizona, Tucson. 9 Mar. 2009 <http://ezproxy.library.arizona.edu/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=a9h&AN=31255833&site=ehost-live>.

12. Luo, Michael. "Clinton’s Fund-raising Online: $1 million.” The New York Time 8 May 2008. <http://thecaucus.blogs.nytimes.com/2008/05/08/clintons-online-fundraising-1-million/>.

13. National Archives and Records Administration. 02 Mar. 2009 <http://www.archives.gov/>.

14. O'Reilly, Tim. "What is Web 2.0." O'Reilly. 30 Sept. 2005. 28 Feb. 2009 <http://www.oreillynet.com>.

References15. Owen, Diana, and Richard Davis. "Presidential Communication in the

Internet Era." Presidential Studies Quarterly 38 (2008).16. Raislel, Andrew, and Micah Sifry. "Debating the Youtube Debate." The

Politico (2007).17. Rasiej, Andrew, and Micah L. Sifry. "GOP lags on the Internet frontier."

Politico 14 Aug. 2007. 2 Mar. 2009. 2 Mar. 2009 <http://www.politico.com/news/stories/0807/5359.html>

18. Rasiej, Andrew, and Micah L. Sifry. "Politics 2.0." Politico.com 24 Jan. 2007. <http://www.politico.com/news/stories/0107/2456.html>.

19. Scola, Nancy. "Obama and Politics 2.0." TechPresident. 17 July 2008. Personal Democracy Forum. 28 Feb. 2009 <http://techpresident.com>.

20. SearchSystems.net - The Largest Public Records Directory. 02 Mar. 2009 <http://www.searchsystems.net/>.

21. Sifry, Micah L. "The Rise of Open-Source Politics." The Nation 4 Nov. 2004. <http://www.thenation.com/doc/20041122/sifry/1>.

22. Stirland, Sarah L. "Propelled by Internet, Barack Obama Wins Presidency." Wired 4 Nov. 2008. 2 Mar. 2009 <http://blog.wired.com/27bstroke6/2008/11/propelled-by-in.html>.

References22. "The road to e-democracy." Economist 386.8567 (16 Feb. 2008): 17-18.

Academic Search Complete. EBSCO. University of Arizona, Tucson, AZ. 9 Mar. 2009 <http://ezproxy.library.arizona.edu/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=a9h&AN=29988508&site=ehost-live>.

23. Thorne, Kym, and Alexander Kouzmin. "Cyberpunk-Web 1.0 "Egoism" Greets Group-Web 2.0 "Narcissism": Convergence, Consumption, and Surveilance in the Digital Divide." Administrative Theory & Praxis 30 (2008): 299-323.

24. "Top 10 Web Political Moments." The Webby Awards. <http://www.webbyawards.com/press/top10political.php>.