24 HOURSQUARTERLY OF WATCHMAKING AND LIFESTYLE

24 HOURS

IL QUOTIDIANO

24 Hours is the quarterly magazine completely dedicated to the worldof watches and is written in double language, Italian and English, inorder to be distributed in all the most important contexts related tothe world of watchmaking.

The distribution, in fact, is targeted: in addition to the coverage of themost important newsstands, the newspaper is distributed at the mostimportant trade fairs of the sector (SIHH Geneva, Baselword), the mostprestigious Golf Clubs and the best jewellery and watchmakingcompanies.

A unique product in the Italian publishing scene dedicated to thedemanding and high-target audience of the Sole 24 Ore world, whichconnects the companies in the sector with a highly qualified andprofiled target and confirms its position as media partner, leader inwatchmaking prestige.

FEATURES

The effectiveness in the presentation of the most prestigious brands

enhances the design and the novelties of the design. The

contextualization of the products makes it a “watch lifestyle” magazine

that has close-ups in its interior, interviews with industry players, focus

on the main innovations presented at the most important meeting

points in the sector, articles on the most innovative details and on the

frontiers of design.

o Large format

o High quality paper

o High impact images

o Great accuracy and completeness of the focuses and data sheets

THE ISSUE’S THEME

FOCUS

NEWSEvents, news, events, curiosities from the world of watchmaking

STRUCTURE

The news: models andcollections

Developed with great interviews, characters, protagonists, top

models

SHOPPING

FEMALE MODELS

GALLERY AND DATA SHEET

STRUCTURE

A focus on the best of the extra-sector

RETAILOne store on each issue

EDITORIAL NEWS 2019

24 HOURS from this year makes a further step forward in the

direction of lifestyle: TEMATIZATION

Each issue will have specific attention dedicated to a theme and a

transversal interest concerning the world of watches:

June: sport

September: artistic, cultural and ecological patronage

December: manufacturing and the value of craftsmanship

THE EDITORIAL CONTENT

OF THE NEXT ISSUES

24HOURS - 25 JUNEA thematic number dedicated to SPORT, OUTDOOR and WATCHESThe focus is on sports watchmaking, which will be told with services and galleries relating to models with chronograph models inspired by the world of engines and those dedicated to water.Furthermore, we will also talk about outdoor watch tools and how design watch brands interpret sportsmanship. There is no lack of women's watchmaking and shopping pages.

24HOURS - SEPTEMBER (TBD)A thematic number dedicated to ART AND SUSTAINABILITYWhen the world of watches makes cultural and ecological patronage.

24HOURS - 10 DECEMBERA thematic number dedicated to the HIGH CLOCKS, the great MANUFACTURING, the great COMPLICATIONS.

IL QUOTIDIANO

2019 CALENDAR

21th March

25th June 2019

September 2019 (TBD)

10th December 2019

IL QUOTIDIANO

Cover flap

2° + 3° full page adv colour

Double page tunnel

Single page facing editorial

Single page left hand facing summary

Single page right hand summary

Single page summary Colophon

3° page cover

4° page cover

PREMIUM POSITIONS

STRENGTHS

CREDIBILITY OF THE BRAND

AUTHORITATIVENESSOF THE MAGAZINE

INTERNATIONALITY

CREATIVE APPROACH