S. S. U. SOLENT

SHOWROOM

13 Nov 2012

Javier Herranz Zuniga

The P

roposa

l

Southampton Solent University

(SSU) is a young, vibrant and

ambitious university located in

the centre of Southampton, on the

South coast of England. As it sets

to further expand into the 21st

century, SSU is taking initiatives

to reach out to its target audience

of potential students. As part of

this marketing strategy, SSU ‘the

Client’ has commissioned the

design of a temporary

structure in the City Centre to

be used for promoting the

courses and services offered

by SSU.

Loca

tion The location chosen for the

‘Hub’ is near the Bargate,

with Southampton’s ancient

medieval wall providing the

backdrop for the centre.

The total floor area of the

centre is approximately

100m2 (± 10%)

The S

ite

(Nort

h V

iew

)

The S

ite

(South

V

iew

)

The S

ite

(West

Vie

w)

The Sit

e Pla

n

The

Desi

gn T

arg

ets

1.- Minimal disturbance

To the permanent architectural features in the area, to the

transport services, to the business and shops, and to the

users, workers & passers by.2.- Dual Focal Points

As the BARGATE monument splits the site in two, blocking

sounds & views, it is only natural to create two focal

points, one to each side of BARGATE, to attract as many

potential visitors as possible.3.- Maritime Inspiration

Convey in some manner the maritime heritage that

Southampton & its surroundings posses together with the

promotion of Solent University. (Name changes from The

Hub, to H.M.S. S.S.U. Solent)4.- Minimalist Approach

Allow the design to speak for itself, to be self-explanatory

The

Const

rain

ts(P

erm

anent

featu

res)

1.- Busy bus road to the north of Bargate.

Traffic lights 17 metres north of he

monument2.- Sloped site. Around 5 degree inclination

downhill from North to South

3.- Monument stands in the middle of the

site dividing in two areas. The North side

area is busier and more open.

4.- Cul de sac road southwest of Bargate

conferring a narrowing effect to the

southside of the site. The width of this

road varies from to 12 meres. A kerb with

a 200 mm drop makes he surface uneven

5.- A 10 metre high lamppost and a 1.5

metre high litter-bin lie 25 metres south of

the monument6.- A tourist information plaque about the

monument stands metres southeast of

the monument.

The

Desi

gn

North Feaure:A videowall 3 metre high above ground and a speaker o each side of

the videowall. The screen is formed by 8 LED TV panels 1.5 m x 1.5

m. The whole set is supported by a standard scaffolding structure and

faces the busy area of the High Street.South Feature:An information desk in the shape of a boat funnel with a triangular

membrane acting as a canopy in the shape of a sail. The black and

red funnel is almost cylindrical, with a 10 degree pitched roof, and

cladded in 100 mm thick Aluminium. Its skeleton is formed by 4 steel

u beams, and up to six university ambassadors should fit comfortably

inside the structure.The membrane is 20 mm thick white PVC coated polyester, with a

triangular shape of 20 m in height and a base of 8 m. The membrane

is supported and tensioned by three steel tendons. These tendons

rest on steel poles and are fixed to 3.8 ton concrete and shaped

blocks that rest on the ground. The ground clearance of the canopy at

its lowest points is 3 metres.

The Design

Dimensions

Site Plan & Detailing

3D Conception