Project: Management of Gourmet at corporate level

Presented to: Cornel Munir Ahmed Presented by:

Batool Zaidi Sidra Ashraf Muhammad Umar Rana Jawad Najma Arif

CONTENTS

HistoryMission and Vision

Goal , Objective and strategies Business Units

External and internal analysisSWOT analysis

BCG matrix Social Responsibilities Conclusion

HistoryChaudhary Muhammad Nawaz Chattha, the Founder of Gourmet, started his journey with the unique concept of hygienic and healthy food for all.n 1987, in the oldest area of Lahore, Ich’chra; Gourmet had its humble beginnings in form of a small shop. Gourmet Bakers and Sweets” is the largest food retail chain of PakistanWith their 4 processing units and 73 sales outlets plus 3 outlets are under construction they try to reach out to a huge population for their food needs.  GOURMET… a trademark meant to support and uphold the simple love for food!

Mission statement In this age of rapidly changing life styles consumers are driven to change their eating habits constantly. GOURMET responds to their desires and extended its existing product line. GOURMET has built a huge network of retail shops all over Lahore and now stepped towards Faisalabad.

Vision statement The vision of GOURMET, throughout these years was to provide a quality food in affordable prices. That’s why where ever the market inflation went GOURMET never broke its rules. The Vision of Mr. Ch. Muhammad Nawaz was higher than any crisis. Since he belongs to religious family, sincerity and integrity has been his code of conduct.

Goals, objectives and strategies To get the maximum market share by taking an advantage of

our strengths of latest technology, own distribution, best quality with competitive prices by maintaining good relations with suppliers.

To expand the business to other main cities of Pakistan in next 5 years.

To be among the top companies in the food business. To increase the number of outlets of the company 25 %

annually. To reduce the cost of production by backward integration

strategy. To double the annual sales in a period of five years.

Business Units Of Gourmet Gourmet Pharmacy Gourmet Restaurants Gourmet Bakery Gourmet Furniture Gourmet Catering Gourmet Magazine

Gourmet Pharmacy

Gourmet has recently opened Gourmet Pharmacy in Chuburji Lahore More openings are in progress

Gourmet RestaurantsGourmet restaurants are providing many foods of different kinds

according to the taste of people

Family restaurants at Pakistan Mint, Lahore Faisal Town , Lahore Commercial Area DHA , Lahore

Gourmet BakeryGourmet bakery is providing many products for its customers

Bon Vivant Bakery Mithai Powder milk Ice cream Breads Jams Candies and toffees Beverages Halwas

Gourmet FurnitureGourmet has recently introduced Gourmet Furniture at Iqbal

Town , LahoreGourmet has all the verity of furniture :

Bed set Sofa set Decoration pieces Dining Set Curtains

Gourmet Catering Party Decoration Making the occasional exceptional Decorating the venue Food Quality

Gourmet Magazines Gourmet Pakistan is proud to introduce to you Gourmet

Khawateen—an exclusive women’s magazine which will base itself on nothing else but what matters to women. Women’s issues, lifestyle, household, cooking, childcare, health, and much more!

External AnalysisConditions entities events and forces surrounding an

organization that influence its activities and choices and determine its opportunities and risks.

Industry Analysis Competitive Analysis Market Analysis Environmental Analysis(PEST)

Industry Analysis Gourmet has been in the food industry of Lahore for the last 21

years and is dominant in its industry because of having more market share than its competitors. Soon they will start a new product line of fruit juices in the next two months for which a better offering is needed in order to gain more share by attracting customers.

Competitive AnalysisGourmet has Many competitive in market regarding its different

products in the market in case of bakery gourmet has Doce in

competition , in restaurants gourmet competes with KFC , Mcdonalds and others

Market Analysis People who work in the downtown area during the day, who will be

looking for walk-in good food and convenience for late breakfast and lunch.

Surrounding businesses looking for phone-in lunch for business meetings.

Workers with families looking for take-out food to take home for family dinner at the end of the workday.  

Environment Analysis (PEST) Gourmet is not faces any barriers politically Gourmet is Economically strong because of verity of products Socially Gourmet is strong product are according to the culture and

likes of customers Technology is using by Gourmet in order to launch innovative product

Internal AnalysisCurrent Analysis To make best quality ,less price Overcome current hurdles

Corporate Analysis Respect of other cultures and traditions Commitment to strong work ethic Personal relations based on trust and mutual respect

SWOT AnalysisStrength:

Research and Development Center Well Organized Structure Computerized Database System Team Work Low cost Supplier relationship Quality Customer Retention

Weakness

Less Financial resources for advertisement:

Latest Machinery required increasing the Production Rate

No broadcast media is used

OPPERTUNITIES

Gourmet Baker Pakistan could benefit from expanding their online presence and making more money from online shoppers/internet users.

The changes in the way consumers spend and what they buy provides a big opportunity for Gourmet Baker Pakistan to explore.

Gourmet Baker Pakistan is in good financial position, which is an opportunity for them to explore in terms of investment in new projects.

THREATS Tax increases placing additional financial burdens on Gourmet

Baker Pakistan could be a threat. Change in demographics could threaten Gourmet Baker

Pakistan. The financial burden of increasing interest rates Increased competition from overseas is another threat to

Gourmet Baker .

BCG Matrix of Gourmet

STAR: Gourmet bread, restaurant, catering and other bakery Products come under star as they have a high relative market share and high growth rate. They are in maturity stage of its product life cycle.

Cash Cow: Gourmet Cola, Gourmet Water and Dairy Products Pharmacy are Cash

cow products for Gourmet as they have a low market Growth rate and a high relative market share.

Question Mark:Gourmet new products like Dry Milk Furniture and the same for Tea as

well come under Question mark. Or any other new product that Gourmet offers or is planning to offer will come in question mark category.

Dogs: Gourmet Roll Magazine and Samosa Patti have a low market Growth

rate and a low relative market share therefore, these products come under Dogs and therefore Gourmet has discontinued the production of these products.

Social Responsibilities Gourmet has some social responsibilities these are :

To do something to make environment healthy Gourmet should use paper bag instead of plastic bags Do such campaigns to provide information for the betterment

of environment Should focus on all the aspects of society

Conclusion

‘Gourmet should keep on improving in order to maximize its value and attain the competitive advantage keeping in mind that ‘There is no final destination on the improvement journey.’

You can’t buy Happiness, but you can buy gourmet products .And that’s kind of the same thing.

Thank youAny Question?