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1/27/2014 Performance Appraisal System: ACase Study of Prime Bank Ltd. 1
Performance Appraisal System:A comparative of systems practiced in
Prime Bank
Presented by:Md. Masud Karim
10thBatchID : 3 06 10 007
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Introduction Performance management is a system for
managing, evaluating and developing theperformance of employees, which provides a
sound basis for the effective management ofperformance/development. The main objectives ofperformance management system are to maximizeperformance, support the development ofcompetencies, focus on performance whichsupports objectives in higher level plans, etc. It isreally a very sensitive issue which needs to behandled with utmost fairness and transparency.
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The study is based on TraditionalPerformance Appraisal System and
Revised (Present) Performance AppraisalSystem of Prime Bank Limited. The studymainly concentrates on how effective theRevised (Present) Performance Appraisal
System are operating and seeks someuseful guidelines for further improvementof the present system.
Introduction
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Objectivesi) Make an overview of the performance appraisal
system in Prime Bank Limited
ii) Undertake a literature review on performancemanagement system.
iii) Conduct survey with the employees of the Bank
with the help of questionnaire and
iv) Provide some recommendations for improving
the existing appraisal system in the Bank.
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Methodology Relevant data have been collected both
from primary and secondary sources. In-
depth interview, questionnaire andobservation method were used as asource of primary data when website,service rules, job descriptions,
performance evaluation form, and otherrelevant papers were used as a source ofsecondary data.
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Company Profiles
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HistoryThe study is based on Prime Bank Limited, a leading privatecommercial bank of Bangladesh. It was incorporated as a publiccompany in Bangladesh under Companies Act 1994. It
commenced its banking business with one branch from April 17,1995 under the license issued by Bangladesh Bank. Presently the
bank has 50 (fifty) branches all over Bangladesh and a boothlocated at Dhaka Club, Dhaka. Out of the above 50 (fifty)
branches, 05 (Five) branches are designated as Islamic Branch
complying with the rules of Islamic Shariah. The principalactivities of the Bank are to provide all kinds of commercial
banking services to its customer through its branches inBangladesh.
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Special Features of the Bank Prime Bank Ltd. is engaged in conventional commercial banking. It is the pioneer in introducing and launching different customer
friendly Deposit Schemes. For uplifting the standard of living of the limited income group of
population, the Bank has introduced Consumer Credit by providingfinancial assistance in the form of loan, which already haveencouraging responses.
The Bank is committed to continuous research and development soas to keep pace with modern banking.
The operations of the bank are computerized to ensure prompt andefficient services of the customers.
The Bank has introduced camera surveillance system to strengthenthe security services to the customers.
The Bank has introduced customer relation management system toassess the needs of the customers and resolve any problem on thespot.
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Vision & Mission of the Bank Vision: To be the best Private Commercial
Bank in Bangladesh in terms of efficiency,capital adequacy, asset quality, sound
management and profitability having strongliquidity.
Mission: To build Prime Bank Limited into anefficient, market driven, customer focused
institution with good corporate governancestructure. Continuous improvement in itsbusiness policies, procedure and efficiencythrough integration of technology at all levels.
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Performance appraisal system in
practice in the Prime Bank Limited
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Traditional Appraisal System Traditional (Prior) Appraisal System is more
or less Annual Confidential Report(ACR). It isa performance evaluation report of employee
which is written by his superior. In addition toperformance it contains specific observationson the character, conduct and integrity of theofficer reported upon. This appraisal systemis to be countersigned by an officerimmediately superior to the officer who writesthe report on his immediate subordinate. Thereport is classified as confidential.
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Traditional Performance
Appraisal System It contains traits and performance related factors. It is reported
that this system is mainly trait -based and thus neglects thereviews on direct job related dimensions. The factors are verymuch subjective in nature. The appraisal systems are applicable
to all employees irrespective of grades. However, forms aredifferent for different grades of employees.
The Traditional Performance Appraisal was filled upconfidentially. This non-communication keeps the employee indark about what is expected of them or where they stand.
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Revised (Present) Appraisal System
Revised (Present) Appraisal System of
Prime Bank Ltd. is for managing,
evaluating and developing theperformance of the employee. It appliesto all executives (AVP to SEVP), officers
(All officers below AVP) and servicestaffs (Drivers).
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Revised (Present) Appraisal System
Aim
The performance appraisal of Prime Bank Ltd. is just not allabout measuring performance of employees, but also aimsat development of performance in terms of skill andknowledge and leadership behavioural competenciesrequired in the job.
The Revised (Present) Appraisal System takes care ofthe following: Business performance (on the job accomplishment in terms
of a work plan) Depth of skill & knowledge Width of behavioural competencies Individual personal development plan
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Revised (Present) Appraisal System
Objective The objective of the revised performance appraisal
system is to shape outstanding performance in acompetitive way to ensure sustainable profitablegrowth in business.
Length of appraisal The performance appraisal will conduct annually.
Key elements in the appraisal system There are three key elements included into the
new Performance Appraisal System.
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Revised (Present) Appraisal System
Key Elements MarksPart-I: The individual Work plan/Targets 100
Part-II: Assessment of competency i.e., behavioural
leadership 100Part-III: Assessment of skill & knowledge level 100
Total Marks 300
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Revised (Present) Appraisal System
Standard of performance measures
Excellent (EX) 255+Very Good (VG) 225+
Good+ (G+) 195+Good (G) 165+Fair (F) 135+
Modest (M/P) Below 135
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Revised (Present) Appraisal System
Uses of Performance Appraisal System
Payment of incentive bonus.
Promotions Merit increment
Punishment
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Revised (Present) Appraisal System
The employee
populations aftercompletion of
performance appraisal
Excellent (EX) =15%+-
Very Good (VG) =20%+-Good (G) =50%+-
Fair (F) =10%+-
Poor (P) =05%+-
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Revised (Present) Appraisal System
15%+ - 50%+ - 20%+ - 15%
+ -
Very GoodExcellentPoor &Fair
GoodThe normal performance curve looks like this: (approximation)
Normal Distribution of
performance in an Organization
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Revised (Present) Appraisal SystemExcellent
(EX) I ts means an outstanding & dynamic employee all the way i.e., Knows the job having full & updated knowledge & skills. Exceeds targets usually and meets job objectives consistently.
Capable of shouldering higher responsibilities.
Contributes new ideas, deeps commitment & manages time.
Demonstrates high integrity/ honesty
In a word, these employees are clearly excellent performance
exemplary
Very
good(VG)Definitely Superior to the standard expected of a competent,
experienced and acceptable employee. Such employee must have atleast 75%+ of the attributes / quality of a dynamic manager as
stated in Excellent grade
In a word, these employees are Clearly fully satisfactory
performance exceeding expectations.
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Revised (Present) Appraisal System
Good
(G) A good all-around employee, well-suited to his/ her work and of thestandard expected. Potential may be limited, but, capable to move upthe ladder of higher responsibilities. Such employee mush have at
least 65%+of the attributes & qualities of a dynamic manager as
stated in the excellent grade. In a word, these employees are
Clearly standard performance meeting exception.Fair (F) Work isnot considered fully satisfactory owing to one or few
deficiencies or weakness in the standards of work, but, considered
acceptable but needs improvement & development. Such employee
must have at least 50%+ of the attributes & qualities a dynamic
manager as stated in theExcellent grade.Modest/
Poor (P) Work is purely unsatisfactory far below standard expected, necessaryto take a call for replacement.
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Major differences between TraditionalPerformance Appraisal System and Revised(Present) Performance Appraisal System
Traditional Performance Appraisal
System
Revised (Present) Performance
Appraisal System
Traditional Performance AppraisalSystem is more or less Annual
Confidential Report
Revised (Present) PerformanceAppraisal System is just not all about
measuring performance of employees
but also aims at development of
performance in terms of skill &
knowledge and leadership competencies
required by the job.
This system is quite ineffective to find
out the skill gaps for the job.
This system helps in finding skill gaps to
be addressed for personal development.
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Major differences between TraditionalPerformance Appraisal System and Revised(Present) Performance Appraisal System
Traditional Appraisal System
also not allows finding out the
competency gaps for the job.
Again the revised system helps in finding out
competency gaps to be addressed for personal
development.
The prior system is only stick
to performance appraisalwhich only occurred once a
year.
However, Revised Performance Appraisal System
helps in identifying high potential people indifferent grades as checked by globally and by
locations. For example, by this system HR can
know how many Excellent, Very Good, Good, fair
and modest employee a branch/department
possess. Again, this system ensures the HR toknow how many Excellent, Very Good, Good, fair
and modest employee each of the job grade
possess.
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Major differences between TraditionalPerformance Appraisal System and Revised(Present) Performance Appraisal System
Traditional Appraisal System guarantee
only promotion for the employee in due
time.
But the revised system guarantee not
only promotion in due time but also
ensures bonus, incentives and special
promotion. For example, the Bank gave
special promotion to some of the
excellent grade employees in 2006.
Again in this system the amount of
annual bonus was not same for all
employees in 2006.
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Findings & Analysis
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Respondents Profile
Particulars Variables No. of Respondents % TotalUp to 30 years 7 46.67 15
Age Group 31-39 years 5 33.33More than 40 years 3 20.00
Education Graduate 3 20.00 15Post-Graduate 12 80.00
Sex Male 11 73.33 15Female 4 26.67
Above AVP-SEVP 2 13.33 15Position Principal Offi cer-FAVP 6 40.00
Trainee Assistant-Senior Off icer 6 40.00Service Staff 1 6.67Up to 2 years 4 26.67 15
Length of Service 2-5 years 5 33.33More than 5 years 6 40.00
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Findings & Analysis
Traditional Performance AppraisalSystem:The participants of thequestionnaire do have good clarity aboutTraditional Performance Appraisal System
because they were used to this system for along time. But they viewed that this systemwas an ineffective tool for fairlyassessment of the appraisee.They viewedthat this System is acceptable but needsimprovement and development. Theobservation, in a word, reflects that
Traditional Performance Appraisal Systemis not an effective tool at all. Thisnecessitated the revision of the TraditionalPerformance Appraisal System.
Different appraisalforms of Revised(Present) PerformanceAppraisal System:Theobservation reflects thatthe employees of the bankare very satisfied with thedifferent appraisal forms.Because there are actually
three categories ofemployees and their jobnature is also different.
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Findings & Analysis Acceptation of Revised
(Present) PerformanceAppraisal System:Thestudy shows that theacceptation of the newsystem is not that muchsatisfactory. The participantsinformed that a major portionof the employees werereluctant to accept the new
system. The observation alsosuggests that the employeesare not very sure about thesuccessful implementation ofthe new system.
Key elements of Revised (Present)Performance Appraisal System: It is foundfrom the data that both thesupervisor/appraiser and the appraisee do
possess little understanding about key
elements of the new system. Again therespondents reported that the employees ofthe bank have different ideas about the ratingscale.
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Findings & Analysis
Performance measures ofRevised (Present) PerformanceAppraisal System: Theobservation suggests that except
few, employees are pleased withthe performance measures of thenew system. It is found that thedecision of only very good andexcellent holder employee willget promotion in due time is well-accepted by the competentemployees. But low performeremployees did not like thissystem.
Performance planning of Revised(Present) Performance AppraisalSystem: It is found from the data thatemployees do have very different viewsabout the performance planning of the
Revised System. The study suggests thatthe employees of the bank understandand agree what is expected from the job,
but not very sure about their position inconsistent of job description of the newsystem. Finally, respondents show theirsatisfaction about work plan of the new
system. They viewed that the newsystem helps in developing their
performance and preparing themselvesfor future career moves.
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Findings & Analysis
Job Review of Revised (Present)Performance Appraisal System: Therespondents reveal very positive ideas about
job review of the Revised (Present)Performance Appraisal System. It is foundthat this revised system most importantlyfinds out the potential gaps and developmentopportunities of the employee of the Bank.The study finds that the orientation/trainingwhich the employees are getting now is
satisfactory. Except few, many of therespondents strongly believe that the feedbackfrom the supervisor/manager is satisfactory.
Formation of committees
in Revised (Present)
Performance Appraisal
System: It is found thatmost of the employees are
satisfied with the decision
of the committee though
few are not satisfied atcertain cases.
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Findings & Analysis
Job Evaluation of Revised(Present) PerformanceAppraisal System: Therespondents state that
supervisor/appraiser is marginallyfair enough to diagnose exactlywhat the appraisee deserves. Otherthan few, many of the employeesagree with supervisor/managerabout appraising performance.The study also reveals that the
employees enjoyed much libertywhile preparing self appraisal,competency assessment and skill& knowledge assessment.
Success of Revised (Present)Performance AppraisalSystem: It is found from therespondents view that the
satisfaction level of theemployee for the Revised(Present) PerformanceAppraisal System is good. Theystate that in the Revised(Present) Appraisal System, fairassessment is possible. The
respondents are also satisfiedwith revised system whichhelps in their performance.
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Recommendations Performance appraisal of a Bank is a
very crucial part both for themanagement and for the employees
because the successes and the failures ofthe employees largely depend on it. It
has been observed that some of theemployees do not possess muchknowledge about Revised (Present)Performance Appraisal System.Therefore, each and every employeeneeds adequate training on the revisedsystem. The HR should organize suchtraining at least once a year and shouldalso ensure feedback from theemployees that they have acquiredadequate knowledge on this.
The findings of the analysisreveal that employees havesome dissatisfaction in case of
promotion or continuation of
service. Therefore, within theorganization performanceshould be the basis foremployment references for
promotion of employees orcontinuation of service. Themanagement should establish it
through practice.
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Recommendations Promotion or demotion,
training or attachment,transfer or posting,recruitment or selection,
salary fixation orincrement, there is nosingle area where
performance does notplay any role. Since theemployees do not have
adequate training on thesystem, managementshould organize trainingemphasizing on thiscomponent.
It is evident that performance management dealswith performance of an individual employee. Italso recommends training or attachment for the
poor-performer, which helps in developing theperformance of concerned employees. For notagreeing with its consequence means, the staffs
do not have adequate knowledge on theperformance management system and its fair andtransparent use. The management should lookinto these areas i.e. if any officer isrecommended for training he/ she should be sentfor training. Similarly, if anybody deserves
promotion for outstanding performance he/sheshould be given promotion or increment,whichever is applicable.
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Case Study of Prime Bank Ltd. 36
Recommendations It is an important issue for both
the supervisor/appraiser and theappraisee. If they do not knowwhat is expected in the job then
the objectives of the organizationwill not be met. The training/
orientation on the performancemanagement system and theagreement on the job while
recorded in the job descriptionmust be ensured by thesupervisor/appraiser.
In most of the cases we findthat a good number of
respondents express theirmoderate agreement almost in
every area. I think we willagree on the issue that
moderate means 50:50possibilities in favor of the
concerned areas and also
against the areas. Therefore,the management should
consider their case as a weakarea and recommend training
for them.
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Case Study of Prime Bank Ltd. 37
Recommendations
According to the policy, ifan employee is rated poorthen an improvement planmust be agreed between the
supervisor and the officer. Itseems that the exercise ofthis part of the performancemanagement system in not
being used properly. Themanagement should look
into this matter so that therecommendations of thesupervisor can beimplemented.
Right people for the rightjob and right people forpromotion is the areawhere Human ResourceDivision should look for.Though the bank is now ina stable position in the
banking arena, still HRshould give more
emphasis on this side tohave a steady and securedgrowth of the bank.
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Performance Appraisal System: A
Case Study of Prime Bank Ltd. 38
Recommendations It is observed from the
respondents view that Revised(Present) Performance
Appraisal System finds the
potential gaps anddevelopment opportunities ofthe employees. Therefore thetask of the HR should provide
perfect training and othereducational opportunities forthe employee to have moreexpert and trained people.
It is found from the respondentsview that still there are some
areas where biases may occur.Thus biases should be reduced inthe performance appraisal systemas well as HR policy of the Bank.There should be a fair recruitmentsystem in order to get the cream
crop. The reason is that if the
employee will be better then it isfor sure that the performance
system will be better.
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Case Study of Prime Bank Ltd. 39
Recent editionHuman Resources Division of Prime Bank Ltd. are now
thinking of different pay scale in each job grade. This system
is expected to implement very soon based on the
performance appraisal on the year 2006. Suppose there arethree persons in job grade Senior Officer. One person got
Excellent, another person got Good and the last person got
Poor in his performance appraisal form. Their pay scale will
be different based on the performance measures, he/she
possesses. Thus Revised (Present) Performance Appraisal
System will also take a major part to determine the pay
structure of the employees of Prime Bank Ltd.
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Performance Appraisal System: A
Case Study of Prime Bank Ltd. 40
Conclusion
Although the Revised (Present) Performance AppraisalSystem, being used in the Prime Bank Limited, is found
effective, yet there are some disagreements and
dissatisfactions on some areas of the system, which we cancall system errors and can be overcome through trainingand orientation. If the management of the Bank is sincereenough to fully implement the system in the organization,
the performance as well as efficiency of the employees will
surely improve. The Prime Bank Limited can be a modelorganization for other banks, who are really interested to
implement the performance appraisal system in theirorganization.
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Performance Appraisal System: A
C S d f i k d
Thanks for being patience