Halib zakariaMBA 1A

Gerneration C

Definition

Generation C : Gen C is a powerful new force in culture and commerce. Sixty-five percent are under 35 but they span the generations, empowered by technology to search out authentic content that they consume across all platforms and all screens, whenever and wherever they want. They can be difficult to reach with traditional media - there's no one-size-fits-all solution here - but brands that take the time to understand them and properly engage with them will find a willing and influential audience.

Visual: My concept

Concept i agree with:

The act of creating.

The information is easy to find.

Any question can be immediately answered. Everyone is at your fingertips.

Creation means to make something valuable and share it with others. We do this because it’s empowering and necessary for our world.

Concept i disagree with:

Too many information.

Stop real human contact.

Everything is virtual.

Example of website who does a good job in reaching gen C :

TWITER Twitter is a tool of social network and of microblogging which allows the user to send free of charge brief, called tweets messages ("chirping"), by Internet, by instant messaging or by SMS. ". In less technical terms and in a very popularized way, Twitter is a learned mixture of blog (small messages of 140 characters maximum) and of social network with a community of "friends ».twiter for all those fact does a good job in reaching gen c !

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