Protecting Your Content

Presentation to

Mathew Gilliat-Smith CEO

Fortium Technologies Ltd

Patronus DVD anti ripUpdate

Patronus v16 current release version Patronus v18 - released held till Award

Screeners Strong Protection from Slysoft, RIPIT etc Independently tested

Full Playability Full playability in DVD players

matches playability of unprotected DVDs

Allows full playback on Windows & Mac OS

Independent testing - source Intellikey Labs Intellikey Labs playability and rip testing on

computer operating systems and DVD players. 100% playability on tested DVD players representative of the mass market. Client testing with Testronics

Independent of hardware ongoing monitoring on compatibility with new

players re hardware changes introduced by manufacturers

Independent Testing

Patronus Protection on DVD Patented Encapsulation Technique DVD Class A Verification Applies code to areas of the disc

not read by playback devices Prevents access by ripping

programs Passive protection –

Independently tested by NGS No software loads on the PC

“NGS conclude ... no unexpected, undesirable, or malicious actions taken on the system ... No software or data which could be interpreted in a malicious way by a system reading the protected DVD”. NGS is the world leader in the discovery and publication of computer security vulnerabilities. (Ask for a copy of this report)

Encapsulation TechniqueInsertion of code preventing ripping programs from accessing key parts of the disc structure

Single Track

File System Program Area

TOC / TS Pointers

Encapsulation end blocks

N encapsulation title sets (N>=0)

Encapsulation start blocks

ISO/UDF file system

Navigational data

N encapsulation title sets (N>=0)

N encapsulated title sets (N>0)

Failed Rip with DVD Clone - Screen Shot

“Failed to obtain information from the content source”

Protection Levels

Protection controls the access to content by ripping programs

Defeats mass market Windows and Mac ripping programs

Designed as a speed bump against the average user

Only 3rd upgrade in over 2 years - continual upgrade development for new anti rip programs

Independent test results

Follow Anti Piracy Procedures

Identify Content Laboratory Trailers &

Screeners Use Anti Rip Use Watermarking Establish Security

Policies

• Cable/Broadcast/ Satellite

• Internet/Wireless

• Theatrical• Optical Disc

Security• Bonded Plants• SID Codes• DRM• Anti Rip• Watermarking

Deployment at Sony

Patronus Copy Protection at Sony Pictures

Patronus deployed at Sony Pictures via Product Fulfilment in LA and NY

Integrated with NexGuard watermarking on Rimage duplicating equipment

External Deployments

External Deployments

Ascent Burbank – Steve Spear

Deluxe Toronto – Jedd Dewolde

Technicolor Glendale – Steve Waugh

MOD

Movie on Demand

Allied Vaughn HP Sony DADC Sonic – Qflix CSS

Replication

Replication & Quality Control

Technicolor & Deluxe Burbank Check Discs

Independently tested Glass mastering and stamping as normal

Eclipse, DCA, Datarius and AudioDev QC software plug-ins correctly recognise protected files

No requirement by plant to do anything

Who’s Using Patronus?

Use of Patronus

UK & Europe: Screeners, Dailies, Non Theatrical Production companies , authoring Studios, duplicators Majors and independents – non film industry e.g. SIVs

US Screeners: Dailies, Non Theatrical Academy Award Screeners Licenses with Disney, NBC Universal, Paramount

2008 Academy Award ScreenersReduction in Leaks

Call to Action...

Cinea Replacement

Patronus Solo

Solution requested by Technicolor London Seachoice - Filmbank DVD playback limited to single DVD player Linux DVD players – program chip set Awaiting approval

New Solutions

• Pin Play • BD-R Anti Rip• Enhanced Protection

Pin Play Introduction

Pin Play is a security system for DVD playback

The DVD will only play back with unique pin number

Applies to PC and DVD Playback

Works through integrated Menu structure throughout the DVD

User Experience similar to Games Consoles (Wii), Apple TV etc

Run a pilot internally

Scroll right and left on remote control to highlight pin numbers - press ‘enter’ after each to play

On PC in WMP click on numbers - press ‘enter’ after each to play

Pin Number Entered Correctly – Disc Plays

Got the wrong number? Go back and try again!

HD & BD-R Anti Rip

HD & BD-R Anti Rip

Currently no protection on BD-R or HD DVDR exists

Blu-ray via H264 to AVC HD on DVDR with anti rip

BD-R anti rip A growing requirement as BD grows

Split Cell Protection

If the DVD is ripped – playback is compromised

Patronus Split Cell Protection

DVD Authored with protection code interwoven into navigation structure

If anti rip circumvented, ripper overwrites the navigation structure affecting order of play

Resulting DVD plays out of sequence

Movie Sequence

Correct Sequence TCR 1.00 TCR 1:10 TCR 1:20 TCR 1:30 TCR 1:40 TCR 1:50 etc

Incorrect Sequence TCR 1:10 TCR 1:40 TCR 1:30 TCR 1:50 TCR 1:20

Negates Playability of Copies Discs

VOB made up of cells

Cells contain video playback data; sequentially stored in playback order

Removal of VOB causes cells to be reversed/randomised

VOB X+1VOB X

Order of play

Navigational & playback information

Patronus C – Attached to VOB Structure

Correct Wiz Movie Sequence: TCR 1:00

Correct Wiz Movie Sequence: TCR 1:10

Correct Wiz Movie Sequence: TCR 1:20

Correct Wiz Movie Sequence: TCR 1:30

Correct Wiz Movie Sequence: TCR 1:40

Correct Wiz Movie Sequence: TCR 1:50

Incorrect Wiz Movie Sequence: TCR 1:10

Correct Wiz Movie Sequence: TCR 1:40

Incorrect Wiz Movie Sequence: TCR 1:30

Correct Wiz Movie Sequence: TCR 1:50

Correct Wiz Movie Sequence: TCR 1:20

Q&A

Movie Piracy Losses in 2008

Sources Unless noted below, figures are from International Intellectual Property Alliance, IIPA

Source of Piracy:• Rushes/Dailies• Pre Release/Screeners• Camcorders at screenings• Consumer DVDs• Streaming

Introduction to Fortium Technologies

Established 1999 Privately held company All proprietary technology development Core products

DVD Copy Protection Image & Video Fingerprinting File Emulation for Secure DVD Distribution

Virtual File Emulation

Virtual Viewing of Video Files for Secure Preview

Without Physical Distribution

File Emulation through Virtual Drives

Anti piracy measure at Post Production Ability to view video files from central server

without releasing the content Enhancement on Streaming

Uninterrupted quality & sound

As though the user was running DVD in PC drive Operates across

LAN Internet via packet management buffering

Original Quality PlaybackAll Optical disc

formats DVD HD Blu-Ray MPEG 2 MPEG 4 DVD to

Virtual flash disc

Blu-ray to virtual flash disc

Key Features

Original Quality Playback Full navigation access as if DVD present A legitimate protected burn function Access from Server or Internet Secure log in Restricted viewing Editing feature can be added Integration with watermarking for unique w/m

Key Benefits

Cost savings through replacement of physical media at each stage of production

Content can be distributed to an audience for timed viewing simultaneously

Content remains secure from unauthorised copying

Distribution can be immediate Distribution time savings

Secure Log into File Emulation System

Shows Users logged onto Server with Access Control

Shows Content on Server for secure Review

Video Content playing back in Virtual Drive – no content exists in the PC

Hardware Software Requirements

Xeon/Opteron based server with 2 GB of RAM 1Gb/s minimum network connection (10Gb/s

preferred if running many clients simultaneously) A standard CAT 6 network is suitable

Plenty of storage for CD/DVD images Sun Application Server (glassfish) which runs the portal and web service

Transmission

LAN Blu-ray 20Mbit p/s

transfer rate requiring around 2.3MB/s transfer rate for uninterrupted experience.

Sohonet

Internet Standard DVD 5Mbit/s

average transfer rate requiring 625KB/s for uninterrupted experience,

Blu-ray disc layout with DVD spec resolutions. H.264/VC-1 codec – bit rate of 2Mbit/s

Video Identification

Your application to scan web sites and networks to identify your

video content

Video Identification Workflow

Ingestion & fingerprinting files into a database

Scan Web sites and networks for copyright content

Matches scanned files to database

Analytical reporting of scanned files showing matches and close matches

American Wedding FLV files from YouTube Not Matched

‘American Wedding’ Video Matched