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BODYCOTE STRATEGY
Presentation to the ShareholdersAGM 25 May 2005
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Strategy of Growth
• Our Goal is to consistently deliver to our shareholders an attractive return on capital.
• Carefully focussed development of all Strategic Business Units
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Growing Testing
• New Outsource Projects• Middle East
– 6 permanent laboratories– 9 site laboratories– New Projects e.g. Burj Tower Dubai
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Growing Testing
• Extending Strategic Partnerships– Additional Engine Test Facilities in
Tennessee and Mexico
• CSM Acquisition, Sweden
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Growing Testing
• New Services– Detroit Lab – specialist testing of vehicle
interiors– Bodycote Plastic Piping Group:
technology transfer –e.g. Chlorine test– Entry to Food Testing Market
• Lawlabs
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Growing Testing
• New Markets– Caspian Region – Bodycote brand drives
business to our regional labs– New agents in Libya and Turkey
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Growing Heat Treatment
• Geographically• Poland
– Five plants– Organic and acquisitional expansion
• CEG– Eastern European expansion
• China– SP in Wuxi,
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Growing Heat Treatment
• Penetration of Growth Markets– Aerospace – Development of metal joining
specialities, Vacuum Brazing and Electron Beam Welding
– Low Pressure Carburising of latest technology diesel injector parts
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Growing Heat Treatment
• ‘Swap-out’ of Facilities– Portfolio management– Disposal for market strategy or profit
improvement• Sale of Grand Rapids
– Replacement with better business
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Growing Metallurgical Coatings
• Niche market developments– K-Tech – Thin film ceramic diffusion
coatings – CoatAlloy – metallic diffusion coatings– Sherardizing– Anodising
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Growing Metallurgical Coatings
– Extends our geographical reach– Expands the variety of PVD coatings– Enlarges our technical expertise– 41 Coating Centres in 15 Countries– 700 Employees
Physical Vapour Deposition (PVD)
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Growing HIP
• Densal® II– Volume automotive sector– Now attractive for volume production of
cast aluminium automotive components– Additional capacity for Germany to
support new model and engine programmes
0
500
1000
1500
2000
2500
'95 '96 '97 '98 '99 '00 '01 '02 '03 '04
Global Sales Growth
£k
© BMW AG
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Bodycote Strategy - Goal
• Our Goal is to consistently deliver to our shareholders an attractive return on capital.