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This presentation was made to the NSBA at their conference. The NSBA is a longstanding client of SWMG.
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Digital & Social Media Marketing Staying Calm and Carrying On
March 2012
Agenda
• Introductions
• Digital dynamics
• Interesting facts
• Who’s doing it right
• Some suggestions
• Q&A
Today’s theme
Who’s using social media or other digital tools?
What’s your biggest question, issue or fear?
Introductions
Who is this guy?
Sales & Marketing Roles Advertising Agencies & Consulting Companies
Past/Current Clients
Today’s digital dynamics
Daily digital interactions
The online laundry list
The new ‘icons’ and influencers
Things, they have a changed
But keep in mind
Here are a few things you should know
What are people doing online?
93% 74% 58%
2010 StatsCan
Top 3 sites visited by Canadians
Experian Hitwise, Jan. 2012
We LOVE facebook
Over 17.2 million
Canadians are on
2012 Checkfacebook.com
Every month, over 70% of Canadian
Internet users visit
Video too...
comScore 2011
Social networking isn’t just for kids
Tech Vibes 2011 and comScore 2012
+15% +46%
Where else are people going?
comScore 2012 (Unique Visitors)
+60%
+39%
+180%
+364%
Q: Which ONE of the following media is your primary source for News?
Source: BBM Analytics OmniVU May 2011 – Adults 18+
But... ‘traditional’ media still has it’s place
Television Radio Newspaper Magazines Internet Out of home
45.2
14.3 15.5
0.8
22.4
0.0
Saying all of that...
Results based examples
Is wasn’t just some silly campaign
• Launched early 2010 - just before the Super Bowl
• Over 33 million YouTube views and 4 billion total impressions
• Within 3 months, volume of body wash shot up by 40%
• Business now at an all-time high for the brand
2011 P&G Annual Report
http://youtu.be/ql-N3F1FhW4
Minivan are cool?
• Primary call-to-action was the YouTube channel
• Saw 199,287 shares on facebook, 4,584 tweets and 687 blog posts
• People could develop and post their own videos
• Toyota Sienna sales up 92.9% - Sept. 2010 vs Sept. 2009
2011 Toyota
So what do that all teach us?
• Tap into a human truth/desire
• Have an idea
• Create unique content
• Ensure integration
• Engage and respond
• Track results
• Adjust and evolve
After going over all that, are you still wondering “why should I”?
Here are the facts...
• Your customers are there
• It’s effective (if used properly)
• It’s scalable
• You get real-time feedback
• It’s free (most are)
• Efforts are trackable
• You have the content
• You can sell online
Looking ahead
Ensure you do the following...
Talk to your ‘customers’ – find out how best to engage them
Map out a plan – goals, content, tools, topics, resources, etc.
Think differently – you can’t use ‘traditional’ thinking in a non-traditional medium
Don’t disregard the past – integrate with the tools you’ve used in the past
Ensure you do the following...
Start slow – don’t overwhelm yourself with digital or social media ‘toys and tricks’
Listen, engage and act – the worst thing you can do is nothing
Revisit and adjust – if it’s not working, change it
Rolling out the plan
Make sure you website is in order
Then look at...
Check out other tools like...
And in the end...
Questions?
Thank you [email protected] www.williamsmarketing.ca @swmgroup linkedin.com/in/seanwillliams