Presentation to JER Airport Taskforce - 25 Feb 2010 (Abridged)

8/14/2019 Presentation to JER Airport Taskforce - 25 Feb 2010 (Abridged)

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Revolutionising European air travelBlink Europes air-taxi service25 February 2010

Strictly private and confidential, Blink 2010


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What is a VLJ?What is a VLJ?What is a VLJ?What is a VLJ?

The VLJ opportunity

The VLJs lowest total cost of ownership and operation creates new opportunitiespreviously not feasible

Simply defined, VLJs cost less than US$3.5m, carry no more than 2 pilots and 4 passengers,

weigh less than 10,000 lbs, and operate on runways as short as 3,000 ft

Three key enabling factors create the lowest cost of ownership and operation avionics,

engines, and aircraft design

A disruptive technology destined to create new marketsA disruptive technology destined to create new marketsA disruptive technology destined to create new marketsA disruptive technology destined to create new markets

A low-end and new market disruption

Strictly Private and Confidential Blink 2010 2

VLJs capabilities expand the service potential

New opportunities for corporations


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The European opportunity

Underserved market with the right Expensive travel

VLJs are best suited to European flying requirements

Market conditions Current travel problems

emograp cs an geograp y or usage

Substantial growth in demand for private air

travel

Commercial aviation does not provide

adequate service level to satisfy business

Inefficient flight schedules

Carry-on luggage restrictions

Lost luggage


Heavily underutilized general aviation

infrastructure

, - ,

Burdensome security regime


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European market size

The European business travel market is poised for significant long-term growth

9,000

Business jet marketBusiness jet marketBusiness jet marketBusiness jet market Air travel demand (from London)Air travel demand (from London)Air travel demand (from London)Air travel demand (from London)

20,000

11.7m 175.4m 457.6mMarket sizeMarket sizeMarket sizeMarket size 11.7m11.7m11.7m11.7m 175.4m175.4m175.4m175.4m 457.6m457.6m457.6m457.6m

1,000

2,000

3,000

4,000

5,000

6,000

7,000

8,000

Roundtript

icketprice()

Roundtript

icketprice()

Roundtript

icketprice()

Roundtript

icketprice()

11,162

13,160

17,850

4,049

7,437

5,000

10,000

15,000

Totalno

.ofbusinessjets

75%75%75%75%

65%65%65%65%

00

15%15%15%15%

20%20%20%20%

25%25%25%25%

12.8%12.8%12.8%12.8%

10 year EU10 year EU10 year EU10 year EU

CAGRCAGRCAGRCAGR

4.8%4.8%4.8%4.8%10 year US10 year US10 year US10 year US

CAGRCAGRCAGRCAGR


(1,000)

0

0 10 20 30 40 50 60 70

Passengers (m)Passengers (m)Passengers (m)Passengers (m)

Over 2 million people from London are willing to payfor private jet travel at 50% less price

2,232

0

2008 2012 2017

USA Europe


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The air-taxi revolution

Air taxi

The revolution rests in the business model not the asset

Branded charter Fractional ownership

Status quoStatus quoStatus quoStatus quoThe evolutionThe evolutionThe evolutionThe evolutionThe revolutionThe revolutionThe revolutionThe revolution

Low utilisation driven bylimited asset availabilityand unconstrainedmodel

Medium utilisation dueunrestricted model

High utilisation within aconstrained network

Limitless due to networkefficiencies andeconomies of scale

Limited by lack ofdownstream customers

Limited by need to findnew owners

ScalabilityScalabilityScalabilityScalability

OperationalOperationalOperationalOperationalefficiencyefficiencyefficiencyefficiency


Low Price High

revenue base

profitability derivesfrom aircraft sales

traditional pricingmodel


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Blink Europes air-taxi service

Business DescriptionBusiness DescriptionBusiness DescriptionBusiness Description

First pan-European air-taxi business

Leading the revolution in European air travel

ap a s ng on us ness rave ers rus ra on wexpensive and inefficient travel

Offers unrivalled cost savings, productivity gains andquality of life improvements

Prices 40-60% below those currently offered byfractional and charter operators and thatare competitive with commercial airlines

Today, Blink operates the worlds largest fleet ofCessna Citation Mustan s with 7 identical aircraft


currently in operation and a further 23 on order to bedelivered over the next few years

Blink operates from 3 key bases. London(Farnborough/Blackbushe/Luton), Channel Islandsand Geneva


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Blink fleet Cessna Mustang

Best in-class aircraft

> Space and comfort

A sure thingA sure thingA sure thingA sure thing

>

uggage capac y> On-board amenities

> Operational performance

Minimises impact of empty seats

Lowest flight cost of any jet aircraft

Access to more airports than anyone else


An average European business jet flightcarries two passengers for 1.5 hours

Flying on a larger 6-8 seat business jetdesigned for a four hour trip burns money

and fuel unnecessarily

ea y su e or e c en uropean raveea y su e or e c en uropean raveea y su e or e c en uropean raveea y su e or e c en uropean rave


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Blink since June 2008

Simple, transparent pricing

Delivering the vision

The vision The reality today

New distribution channels

High asset utilisation (600+ hours per aircraft )

Leveraging technology


Pan-European base network (6 permanent bases)


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Blink looking forward

2010 and beyond2010 and beyond2010 and beyond2010 and beyond

Base network expansion

Leveraging first mover advantage to consolidate our position as Europes air-taxi service

Introduction of destination network

Continued fleet growth

Improved operational and financialo timisation throu h technolo



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Contact information

Blink Ltd.Hyde Park Hayes 3

11 Millington Road

Hayes UB3 4AZ


www.flyblink.com

Tel: +44 (0)20 7199 1400Fax: +44 (0)20 7199 1414

Documents

Presentation to JER Airport Taskforce - 25 Feb 2010 (Abridged)