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Presentation to Dutch National Publishing Day. Madhav Chinnappa ( [email protected] ) Head of Strategic Partnerships, Google News EMEA. News used to be hard. Yesterday…. Now. Finding Out (aka Newsgathering). Telling (aka Reporting). Interacting (aka the Audience). Twas ever thus…. - PowerPoint PPT Presentation
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Google Confidential and Proprietary
Madhav Chinnappa ([email protected])Head of Strategic Partnerships, Google News EMEA
Presentation to Dutch National Publishing Day
Google Confidential and Proprietary
News used to be hard
2
Now
Finding Out(aka Newsgathering)
Yesterday…
Telling(aka Reporting)
Interacting(aka the Audience)
Google Confidential and Proprietary
Twas ever thus….
3
Courtesy: SocialFlow, source: http://blog.socialflow.com/ Courtesy: Nationaal Archief, source: Flickr
Google Confidential and Proprietary
Revenue1. Advertising2. Classifieds3. Subscriptions4. News stand sales
Costs1. Printing presses2. Distribution3. Journalists4. Editorial coverage
Old World Balancing Act
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Google Confidential and Proprietary
The Internet Happened
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Google Confidential and Proprietary
Old World Balancing Act + Internet = ?
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NowOld Costs
Printing presses
Distribution
Journalists
Editorial Coverage
Google Confidential and Proprietary
The billion £/$/€/Rouble question: Revenue
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Google Confidential and Proprietary
Age of Experimentation
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Google Confidential and Proprietary 9
Process
Vs
Outcome
Google Confidential and Proprietary
Process: Mistakes
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It’s not how manyyou make. It’s how
fast you correct them
Credit: Richard Gingras, Google News
Google Confidential and Proprietary
Process: Creativity
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It’s not driven by financial reward. It’s about the intrinsic motivation to
make something better.Credit: Richard Gingras, Google News
Google Confidential and Proprietary
Process: Innovation
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It is not a luxury.It cannot be intermittent.1
It must must be part of an organization’s DNA.2
1. Cycle of change is too rapid2. No, it’s not a Chief Innovation Officer!
Credit: Richard Gingras, Google News
Google Confidential and Proprietary
How Google is trying to help
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More engagementGoogle Maps, Google Earth
More trafficGoogle News, Google Search
More distributionYouTube, Android,
Chrome Store
More revenueAdSense, AdX, DoubleClick
Google Confidential and Proprietary
Experimentation: Google One Pass
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• Paid content beta for newspapers
• Simple for publishers: lightweight technology implementation done in days
• Simple for readers: One Pass uses Google Checkout for payments
• Favorable pricing: 90% of revenue to publisher / 10% to Google
• Flexible business models: Discover, subscribe, or pay per article within one integrated method of payment
Google Confidential and Proprietary
OnePass partners in the Netherlands
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Google Confidential and Proprietary
OnePass: Villa Media
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Google Confidential and Proprietary
OnePass in the Netherlands: Villa Media
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Google Confidential and Proprietary
OnePass: Villa Media
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Google Confidential and Proprietary
OnePass: Villa Media
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Google Confidential and Proprietary
The growing dynamic
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Technology
AudienceContent
+
+ =
Google Confidential and Proprietary
Dank u wel!
Vragen? (courtesy of Google Translate)
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